A primary goal for any business is to increase sales and conversions, both of which help to bolster revenues and make it more likely that first-time customers will become loyal customers who provide repeat business. In order to effectively convert visitors into leads, it’s important that you create strong calls-to-action and implement them on your website and in your marketing materials. A call-to-action is a simple phrase or statement that involves telling visitors or viewers of an ad what kind of action they should take after looking at a page on your website or an ad that you’ve placed on Facebook.

Calls-to-action can be placed in many different locations, which include landing pages, social ads, blog posts, and pop-up ads. Your goal with a CTA should be pushing people to take the next step within the sales process, which could be purchasing a product or signing up for a monthly newsletter. While some businesses make the mistake of overlooking CTAs or believing them to be ineffective, calls-to-action are essential if you want to direct visitors through the sales funnel.

To make sure that you’re creating perfect CTAs that are effective at increasing sales and conversions, it’s important that you identify your target audience. Any CTA that you create now and in the future should be directed towards this audience if you want to maximize the number of leads that you gain from your CTAs. This article takes a look at some great examples of calls-to-action that should increase sales and bring in more leads.

What Does a CTA Mean in Marketing?

When you’re creating a marketing campaign, it’s important that you include calls-to-action on all of your marketing materials. CTAs will encourage your target audience to take some kind of positive action, which is the goal of any marketing campaign. These statements will push your audience to begin the buyer’s journey, which should lead to your audience purchasing the product or service that you’re selling. When you start to create your CTAs, keep in mind that every marketing campaign is different and may have different goals.

If you want your audience to subscribe to a service that you offer, the CTAs that you create should be much different than what you would write if you wanted your audience to purchase an item that’s available on your website. If you’re wondering what makes a great CTA, there isn’t a perfect solution that’s ideal for every business. Your marketing strategy will dictate what your CTAs should look like. CTAs should also be written differently depending on where the CTA is being placed. If you’re creating a CTA for a pop-up ad, it shouldn’t be the same as the calls-to-action that you include in the blog posts on your website. The different types of CTAs include everything from subscription CTAs to try-for-free CTAs.

Sign ups

sign up CTA

This kind of CTA is designed to get the audience to sign up for an online course, a free trial, or a software product. These CTAs have proven to be highly effective at converting visitors into leads who may eventually make a purchase. The “Sign Up” CTA should include a link that takes the user to the page where they can sign up for your service or newsletter. An example of this CTA is “Sign Up for Free”.

Subscription

A subscription CTA is one type of CTA that isn’t designed to get the user to make a purchase. Instead, the user will be subscribing to receive various updates from the company that you represent. These CTAs are typically placed in company blogs and are designed to help bolster readership numbers. When writing a subscription CTA, it’s best to keep the CTA short. The “Subscribe” CTA tells users everything they need to know in just one word, which means that you shouldn’t add anything to it.

Learn More

learn more CTA

Another CTA to consider is learn more, which pushes the visitor to gain more knowledge about your business or a product that you offer. If the user has been taken to a landing page that briefly mentions a product your company offers, the CTA could tell the visitor to learn more about that specific product. An example of this CTA is “Continue to Learn More”.

Join Us

Another simple and effective CTA is “Join Us”, which doesn’t need to include any other words and is commonly used to gain more users for online communities. This CTA is also useful if your product requires users to collaborate on a regular basis. The “Join Us” CTA is typically placed in blogs and on ads that take users to landing pages on your website. An example of this CTA is “Get Started Today”.

Try For Free

The “Try for Free” CTA is highly compelling since practically every internet user would like to try a service or product without needing to spend any money. If your business offers any kind of free trial, the “Try for Free” CTA is perfect at pushing users to demo the product or service before they decide if the product is worth the cost. This CTA is also versatile and can be used in all of your marketing materials, which include any email marketing that you perform. An example of this CTA is “Try for Free for a Month”.

How To Relate to Your CTAs

relating to your CTAs

When you’re attempting to create the perfect CTAs that users will relate to, there are three questions that you should ask yourself, which include:

  • Do you want to boost sales?
  • Do you want to increase the number of subscriptions that your website has?
  • Do you want to push readers to another page on your website?

The key towards creating an effective CTA is to understand what your target audience wants and to provide it to them. Once you know what you want to do with your CTA, you should better understand how to develop the ideal CTA. Make sure that you analyze the competition to determine which CTAs have allowed them to garner success and which ones have failed. If you share an audience with your primary competition, the analysis that you perform should give you some useful insights into which types of CTAs users respond well to.

Calls-to-action are important for any brand or business because they make it easy for companies to push users into taking further action that supports the brand. If you include a CTA in your marketing materials that tells users to “Try a Free Trial”, this CTA should directly increase the number of people who try your product or service for free.

Once the free trial is over, many of these individuals will decide to purchase the product or service if they were satisfied with the free trial. However, you can’t get people to sign up for a free trial if you never provide them with the opportunity. Many users don’t decide to take an action that pushes them further down the sales funnel unless they are guided by a CTA to subscribe or sign up. The right CTA can pay dividends towards boosting sales and conversion rates.

Conclusion About CTAs

call to actions

Whether you’re attempting to improve your website or would like to enhance your marketing materials, CTAs are essential statements that can help push users to take an action that will improve your sales and increase conversion rates. The CTAs that you create depend primarily on the kind of action that you want your audience to take. CTAs can center around free trials, subscriptions, and memberships. In order to develop effective CTAs, some of the questions that brands should ask themselves during this process include:

  • When are calls-to-action appropriate?
  • What strategies should be used to create a strong CTA?
  • Should A/B testing be used to improve CTAs?
  • Does the tone of the CTA match the audience?

Once you answer these questions, you should be well on your way to creating effective CTAs that you can include anywhere on your website or in your marketing materials. When looking specifically at A/B testing, this kind of usability testing is highly effective at allowing you to create the perfect CTA. A/B testing involves showing two variants of a CTA to two separate segments of your main audience. The two variants that you show may only differ by a single word. As you perform several A/B tests, you should identify which variants are more effective at appealing to your main audience and pushing them to take action.

No matter what the call-to-action is being used for, the best CTAs are simple and straightforward requests that don’t ask too much of the audience. At least one CTA should be included on every page of your website, in every blog article that you write, and on every marketing material and ad that you place online. Users should always be presented with an opportunity to take the next step in the sales process.

Bryan Miller of Bryt Designs Long Beach Web Design, Development, & SEO
Author
Bryan Miller

Bryan Miller is an entrepreneur and web enthusiast specializing in web design, development and digital marketing. He is a recent graduate of the MBA program at the University of California, Irvine. Feel free to send Bryan a message here.

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