Email marketing is an essential tool in any business’s arsenal of marketing tactics to stay in touch with their audience, increase customer engagement, and cross-promote products and services. This type of marketing is highly beneficial because it often requires a minimal budget and when configured properly — won’t take up much of your time, which […]
Apr 15, 2019 | 16 min. read
Email marketing is an essential tool in any business’s arsenal of marketing tactics to stay in touch with their audience, increase customer engagement, and cross-promote products and services. This type of marketing is highly beneficial because it often requires a minimal budget and when configured properly — won’t take up much of your time, which allows you to focus on other aspects of running a business.
There are an array of services available to businesses that will essentially take care of your email marketing campaign for you, the primary of which is MailChimp. For nearly two decades, MailChimp has been the leading email marketing solution that companies in any industry can make use of. They offer a suite of automation tools and marketing services that make it easy for smaller businesses and even large corporations to create effective email marketing campaigns.
Their popularity has largely been driven by the fact that they offer an easy-to-use interface as well as a wide range of fantastic features. Through the MailChimp API, it’s also possible to fully integrate into custom solutions, which isn’t typically offered with most other email marketing services. When you use MailChimp services, you’ll be provided with an extensive amount of email and user data that can be invaluable when you’re making future marketing and business decisions.
While MailChimp is a highly robust e-mail marketing platform, they have recently announced that they would stop current integration with Shopify (a leading ecommerce platform), which has the potential to negatively affect many businesses that currently use the service. If this trend continues and extends to other platforms aside from Shopify, businesses may need to look into alternative solutions — of which there are plenty to choose from.
Constant Contact is currently one of the most popular alternatives to MailChimp and will provide for all of your email marketing needs. Among the top reasons for the popularity of Constant Contact is that they offer an expansive autoresponder feature. This feature provides you with the ability to set certain triggers for when marketing emails will be sent to customers. These triggers include everything from holidays and birthdays to customer loyalty anniversaries. While MailChimp is considered to be a marketing automation tool, the aspect of this service that makes it such a good alternative to MailChimp is that it’s a robust platform. Customers who have used this service love how duplicate contacts are merged automatically and that list segmentation is easy, which ensures that you’ll be able to send targeted emails without much trouble. They offer more than 100 different templates for you to use, all of which have been optimized for mobile devices.
Some of the defining features available with Constant Contact include:
Get more info about Constant Contact at https://www.constantcontact.com/index.jsp
While HubSpot primarily acts as a CRM (Customer Relationship Management tool), this service also comes with numerous marketing features that are comparable to those of MailChimp. The most notable email marketing feature provided by HubSpot is the inclusion of comprehensive inbound marketing training through the HubSpot Academy, which is entirely free to all businesses that use HubSpot. When you want to make use of the HubSpot email marketing services, you’ll need to use the services available through the marketing hub.
Their primary features extend from easy-to-use marketing automation to extensive analytics that allow you to gain insight into how your customers are responding to your email marketing efforts. Users of HubSpot believe the site to be prompt, responsive, and proactive at resolving any issues that occur. The tracking and analytics features available at HubSpot are widely praised by current and past users.
The main email marketing services that make HubSpot a good alternative to MailChimp include:
Get more info about HubSpot at https://www.hubspot.com/
Marketing 360 is a marketing platform that was designed primarily to be used by small businesses but is open to any business. They offer a substantial number of services as a software and service hybrid, only some of which are focused on email marketing. Some of these features are available for free, which allows you to use the Marketing 360 platform without needing to spend a large amount of your budget. They offer an array of email design options with a drag-and-click approach that makes it easy to customize your emails.
If you don’t have the time to conduct this customization, Marketing 360 will handle it for you. They also provide businesses with the ability to track results of their email marketing campaign on the main account dashboard. Customers who use Marketing 360 love how dedicated the customer service is, which is displayed by the fact that specific marketing executives are tied to each account.
Marketing 360 is a good alternative to MailChimp because of such features as:
Get more info about Marketing 360 at https://www.marketing360.com/
Omnisend is considered to be a fantastic MailChimp alternative because it acts as a platform for all kinds of different marketing. They offer omnichannel marketing solutions that position several types of marketing into one automated workflow. However, email marketing is the top priority at Omnisend, which is immediately evident by the large quantity of services they offer to account for all of your email marketing needs. They use a drag-and-drop interface that allows you to quickly customize your email before its sent out. They also offer dozens of email templates that make email creation easy. One distinct component of Omnisend is that they provide their customers with the ability to build their email list through popups, lead generation forms, and landing pages. Customers love how complex automation requirements are made easy.
The main services available through Omnisend include:
Get more info about Omnisend at https://www.omnisend.com/
SendinBlue is a very simplistic email marketing tool that has become popular because of this simplicity. You can send up to 300 emails per day for free, which allows you to create an effective marketing campaign for very little or no money. Their visual builder for emails is straightforward and is considered to be among the best features by customers who have used this service. This tool is known to integrate very well with eCommerce platforms since you can segment your marketing campaigns based largely on shopping behavior.
SendinBlue is a great alternative to MailChimp because of such features as:
Get more info about SendinBlue at https://www.sendinblue.com/
Aweber is a great email marketing tool that’s been around for many years and is very similar in form and function to MailChimp. Their visual email campaign builder is sleek, stylish, and is largely considered to be among the best on this list. They offer hundreds of different email templates that you can use for your marketing campaigns, all of which can be further customized to your liking. You also have the ability to craft some popups for email capture with this tool. This solution is considered by customers to be perfect for small businesses that require a basic email marketing tool yet have a low budget.
The top email marketing services available at Aweber include:
Get more info about Aweber at https://www.aweber.com/
Campaign Monitor is a beloved email marketing tool that many users believe is able to rival MailChimp for a user-friendly interface. While the interface is easy-to-use, it’s also highly customizable and can be altered in practically any way you see fit. You can adjust everything from spacing and images to text boxes. Several email capture options are also available when you’re trying to build your list. It integrates with a large number of third-party apps as well as Prestashop and ecommerce provider Magento.
Some of the more popular marketing services available through Campaign Monitor include:
Get more info about Campaign Monitor at https://www.campaignmonitor.com/
Get response is a very powerful email automation service that offers some fantastic features that can’t be found with other email marketing services. For instance, they provide several newsletter tools that allow for very simple newsletter creation. They also give customers access to extensive features like the ability to use free images from iStock. Their email automation services are considered to be on par or better than those of MailChimp since you can conduct A/B tests, move subscribers between different lists, and trigger sale conditions.
The main features that can be used with Get Response include:
Get more info about Get Response at https://www.getresponse.com/
MailJet is a great email marketing service that was mainly designed to be used by tech savvy individuals and developers, which is unique among the other service providers on this list. However, they also offer simple email automation and marketing services for smaller businesses that don’t have the time to explore every feature. Their templates are numerous and their automation options allow you to send custom emails, date-based emails, and welcome emails. Users love how reliable MailJet is with high-volume campaigns.
Some fantastic services available through MailJet include:
Get more info about MailJet at https://www.mailjet.com/
MailPoet is a very popular WordPress plugin that offers a suite of email marketing services. If you use WordPress as your content management system of choice, MailPoet is a fantastic option given the fact that its features can be managed directly from your WordPress dashboard. This is a great alternative to MailChimp because of how comprehensive the free option is. While your marketing efforts are limited to 2,000 subscribers, you can send an unlimited number of emails to these subscribers. They also have a one-time fee option that allows you to have unlimited subscribers, which makes it more affordable than MailChimp.
The top MailPoet services for you to consider include:
Get more info about MailPoet at https://www.mailpoet.com/
Sparkpost provides businesses with numerous services for email marketing and analytics based on this marketing. In early 2016, MailChimp decided to no longer support a transactional email service known as Mandrill. At this time, Sparkpost announced that they would honor existing terms of contracts by Mandrill customers at MailChimp. If you use Mandrill, Sparkpost is a wonderful alternative that you should heavily consider. The Sparkpost interface is considered by users to be easy-to-understand, while their email deliver rate is extremely reliable. They have a 99.99 percent uptime rate, which means that you’ll always be able to access their services.
Some great services and features that can be selected with Sparkpost include:
Get more info about Sparkpost at https://www.sparkpost.com/
Mailchimp is no doubt an incredibly powerful email marketing automation tool for any business. Fortunately, if your business feels the needs to break their ties with this platform, there are many alternatives which offer similar services and competitive feature-sets.
If you’re looking to leverage email marketing for your business to gain invaluable customer insight, increase engagement, and bolster your brand loyalty — contact us today and we’ll be more than happy to set up a call and discuss how we can work together and help you set up or manage your email marketing campaign.
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