When you’re implementing a search engine optimization strategy to build traffic to your website, being able to identify the ranking of the keywords you use is very important if you want to effectively measure your SEO efforts. Keyword ranking is a metric that measures where your website is ranked for each keyword on various search engines (Google, Bing, etc.) Over time, you can measure your results by the position of your website and its ability to rank for specific keywords on search engine results pages.
Measuring an important metric like keyword positions can help you increase site traffic, bolster customer conversion rates, and grow your lead generation, which will help your business garner online success.
There are a wide range of popular and effective tools that can produce keyword ranking reports that will help with your SEO efforts, which include everything from Google Search Console and SEMRush to Long Tail Pro and Moz Keyword Explorer. The following provides a close and detailed look at nine of the best tools that can produce keyword ranking reports for your website.
1. Google Search Console
The Google Search Console has been made directly by Google, which makes it the most accurate depiction of your keyword rankings. Among the best aspects of the Google Search Console is that the tool is entirely free to use. Along with measuring the search traffic and overall performance of your keywords, this tool will help you fix any issues with your keyword performance. The inclusion of search analytics allow you to see which keywords are able to bring visitors to your site. With search analytics, you can analyze your site’s position, impressions, and clicks on the Google search engine.
Once you’ve installed the Google Search Console tool, you will have the ability to submit individual URLs or your entire sitemap. Google will then crawl your site pages, which will help you determine how well your site is performing. If any issues are found on your website, Google will send detailed email alerts of the URLs that are affected by such issues. After you’ve implemented the right fixes, you can tell Google that these fixes have been made. The keyword ranking reports that you’re provided with will give you detailed information about the crawling and indexing functions that are performed by Google.
All that you need to do to get started with Google Search Console is to provide them with your website domain or URL. Once you do so, you’ll be given a meta tag that must be added to the header portion of your website. After verifying the installation, you’ll be able to use all of the features available with Google Search Console. You can obtain the Google Search Console by selecting the Start Now button at this link.
SEMRush is a popular keyword ranking report tool that offers a myriad of fantastic features that your website will benefit from. The free tool that they provide is available on the home page of their website. You can use this tool by navigating to the website and entering a domain, URL, or keyword in the search bar. Once you’ve entered the URL, you’ll be provided with a detailed keyword ranking report that lists all of the keywords in the page. You will need to manually click on each keyword to look at how well the keyword performed.
If you want more features and tools like traffic analytics, a CPC map, and a social media tracker, the packages that they offer start at $99 per month. When you want to purchase SEMRush, go to this link. From here, you will be able to view each package, the monthly costs, and the features that you’ll be provided with.
Ahrefs is a keyword ranking tool that specializes in backlinks, which means that it’s perfect when paired with another keyword ranking tool. When using this tool, the information that you’re provided with in the keyword ranking report includes an extensive amount of competition data and location-specific data. The rank tracker tool that they provide is able to track both mobile and desktop keyword rankings from all locations. The reports that you’re provided with will also include the full ranking history of each keyword. When viewing the keyword ranking report, the data can be provided to you on a monthly basis.
Located beside each keyword from your URL will be the ranking position on search engines, the volume, site traffic from the keyword, and keyword density on the page in question. Percentage changes in traffic will be listed beside the overall traffic number for each keyword. One great feature of this tool is that the ranking reports can be automatically sent to your email address. There are four separate packages available to you, each of which offers rank tracker, site explorer, and keyword explorer features. These packages start at $99. However, you can begin a 7-day rank tracker trial for just $7. You can purchase one of these packages at this link.
Ahrefs Keyword Explorer is an exhaustive keyword research tool that will provide you with practically everything you need to find the perfect keywords for your website. Once you’ve selected the right keywords and phrases, this tool will display the tracking potential of your keywords. With the Keyword Explorer, you can type in any keyword to identify its difficulty, search volume, global volume, and cost-per-click. When you type in a keyword, you’ll also be provided with hundreds of additional keyword suggestions that you can use for future content.
Additional features available through Ahrefs Keyword Explorer include a “clicks” metric, extensive SEO metrics, and SERP overview. You can purchase the 7-day trial for the Ahrefs Keyword Explorer at this link. Once the trial has ended, you can upgrade to the lite package for $99 per month or the standard package for $179 per month.
SERPs is an open source keyword ranking tool that allows you to track every keyword that you use in a specific URL. When you’re using this tool, you’ll be able to track up to 1,000 separate keywords at the same time. The results are calculated quickly and should begin to populate within just 45 seconds. Along with begin able to identify the top search results, this keyword ranking tool will show you the search volume data as well as CPC data.
The results that are provided to you in the report can be sorted by location, device, or domain. Another benefit of using this specific tool is that you can select both Yahoo and Google search engines. The report that’s given to you can be downloaded as a CSV file. The keyword rank checker tool that’s available through SERPs can be found at this link and is free to use.
KWFinder is a fantastic keyword research tool that provides you with the ability to see the ranking position of any keywords and phrases on your website. You can make this search by URL or domain. Once the analysis has been completed, you’ll be provided with a list of every keyword, the ranking position, total search results of the keyword, CPC amounts, and keyword density.
You’ll also be given information about the number of keywords that are organic and the number of keywords that are paid. Keyword difficulty and search volume metrics are provided as well. While their free keyword research tool can be found directly on the homepage of the KWFinder website, you can purchase additional basic, premium, and agency packages at this link. The pricing ranges from $30-$80 per month depending on the exact package that you choose.
6. Long Tail Pro
Long Tail Pro is a very popular SEO tool that provides customers with comprehensive keyword research and analysis. While they offer such features as keyword competitiveness scores, a personal domain analysis, unlimited tracked domains, and search volume data, the rank tracking feature that they provide is what you’re likely looking for. This is a relatively new feature that allows you to track your keyword progress and learn how close your website is to the top result for each keyword. This tool is also easy to use. Once you enter a domain or URL, you can select the keywords you would like to track. You can then access tracking reports at any time. Each specific keyword can be clicked to view the ranking history of the keyword in question.
You can find more information about this keyword ranking tool at this link. While you can access this tool for free for seven days, the starter plan and pro plan are priced at $208 per year and $376 per year respectively. For keyword ranking, the main difference between these two packages is that you can track 200 keywords with the pro plan in comparison to the 30 keywords of the starter plan.
SERPStat is a free tool that can provide you with keyword ranking reports as well as an array of additional features that can assist with your SEO. When you enter their homepage, all you need to do is type in a keyword, URL, or domain to obtain comprehensive website analysis, keyword research, backlink analysis, site audit, and rank tracker. The report that you’re provided with can display results by location if you want a more focused report.
Since the main ranking tool is limited in its functionality, you should consider purchasing one of four separate SEO packages that are priced $69-$499 per month. Each package provides in-depth URL analysis and backlink analysis. You can find out more about these packages and purchase your preferred option at this link.
8. Moz Keyword Explorer
The Moz Keyword Explorer is a free keyword ranking and research tool that offers in-depth reports on any keyword you’d like to track for your website or a specific page. With this free tool, you can make 10 queries for your website each month. Once you’ve created an account at Moz, you can enter a specific keyword or the URL of your website. The keyword analysis report will be sent directly to your email. These reports can be obtained for your entire site or a specific page.
The tool tracks keyword ranking for such search engines as Google, Bing, and Yahoo. Likely the best feature of this keyword ranking tool is that you can view your ranking on a local, national, or global scale, which allows you to create more focused marketing campaigns from the data. The results that you obtain can also be easily compared to your competition. While the keyword explorer is free to use and can be accessed from their homepage, you can also obtain all-in-one website SEO at this link, which includes additional SEO features like site audits, link building, page-optimization insights, and keyword research. A 30-day free trial can be selected with both package options.
Optimizing Your Website’s SEO with Keyword Ranking Reports
Keyword ranking reports provide you with the information you need to determine how well your search engine optimization is performing. The regular updates that you receive will help you ascertain which keywords are effective and which ones aren’t pulling site visitors in. This information will help you fine-tune your SEO efforts, which should allow you to increase site traffic and customer conversion rates. The way that you analyze the reports depends entirely on which tool you’re using.
Tools like SEMRush will deliver weekly reports that provide you with the keyword count of each URL, the estimated traffic from the first day of the week to the last day, your average position on search engine results, and the total volume of keywords. Most of these tools provide simple layouts that make it easy to read the regular reports that you receive. You can also track and compare mobile rankings and desktop rankings. These reports are able to tell you which of your site pages are bringing in the most search traffic, which indicates that the main keywords within a well-performing site page are effective.
These reports also allow you to track keyword ranking by location and visibility. If you find that mobile devices aren’t entering a page on your website, it’s possible that the page could be poorly optimized for mobile devices. The information that you receive from keyword ranking reports can be highly beneficial for making sure that your SEO is effective.
If you are having difficulties with understanding keyword ranking reports or would like assistance with your SEO and keyword research, our team of SEO professionals at Bryt Designs can help set your business up with a strategy for success!