Search


<p>When you’re attempting to build and maintain a successful <a href="https://brytdesigns.com/a-guide-to-ecommerce-website-development-in-2022" target="_blank" rel="noreferrer noopener">eCommerce website</a>, there are many different factors that you should take into account if you want to make sure that the modern audience is receptive to your site. Among the most important aspects of any website is the search engine optimization (SEO) that’s implemented.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_SEO_Why_Does_it_Matter">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is SEO &amp; Why Does it Matter?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Shopify_vs_WordPress_SEO_An_Overview">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Shopify vs. WordPress SEO: An Overview</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Pros_of_Shopify_for_SEO">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Pros of Shopify for SEO</span>
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    </div><div class="lwptoc_item">    <a href="#Pros_of_WordPress_for_SEO">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Pros of WordPress for SEO</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Cons_of_Shopify_for_SEO">
                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">Cons of Shopify for SEO</span>
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    </div><div class="lwptoc_item">    <a href="#Cons_of_WordPress_for_SEO">
                    <span class="lwptoc_item_number">2.4</span>
                <span class="lwptoc_item_label">Cons of WordPress for SEO</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Which_is_the_Better_CMS_for_SEO">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Which is the Better CMS for SEO?</span>
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<p>Without this form of optimization, it can be difficult for eCommerce sites to <a href="https://brytdesigns.com/ecommerce-seo-tips-need-to-know-2020" target="_blank" rel="noreferrer noopener">generate the amount of traffic</a> that’s needed to increase revenues and grow a business. Keep in mind that <strong>more than two billion people are set to perform online transactions during 2022</strong>, which is partially the result of the move towards online services that occurred following the onset of the COVID-19 pandemic.</p>



<p>The <a href="https://brytdesigns.com/top-seo-tools-2022" target="_blank" rel="noreferrer noopener">SEO tools</a> you opt for largely depend on which platform you’re using with your eCommerce website. Two of the most popular platforms for companies looking to go digital include <a href="https://www.shopify.com/" target="_blank" rel="noreferrer noopener">Shopify</a> and <a href="https://woocommerce.com/" target="_blank" rel="noreferrer noopener">WooCommerce</a>, the latter of which is available through the WordPress CMS.</p>



<p>Both of these platforms have their own distinct advantages and disadvantages. If you’re selecting an eCommerce platform based primarily on SEO, there are many factors you should consider. This guide offers an in-depth comparison between Shopify and WooCommerce SEO features to help you identify which one is better for your website.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Shopify vs WooCommerce: What's the Best Ecommerce Platform?" width="640" height="360" src="https://www.youtube.com/embed/Lu5V_aPMC9Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div></figure>



<h2 class="wp-block-heading"><span id="What_is_SEO_Why_Does_it_Matter">What is SEO &amp; Why Does it Matter?</span></h2>



<p>SEO refers to <a href="https://brytdesigns.com/four-pillars-seo-strategy/" target="_blank" rel="noreferrer noopener">search engine optimization</a>, which is a process that involves making improvements to your website that increase visibility on search engines like <a href="https://brytdesigns.com/bing-vs-google" target="_blank" rel="noreferrer noopener">Bing and Google</a>. When someone inputs a query into the search engine that relates to the products or services that your business provides, it’s important that your website is towards the top of the search results, which ensures that visibility for your website is high.</p>



<p>If your site pages have a high amount of visibility, it’s more likely that users will visit your website, <strong>which means that traffic and <a href="https://brytdesigns.com/top-10-revenue-driven-advantages-of-responsive-web-design" target="_blank" rel="noreferrer noopener">revenues</a> could increase</strong>. When SEO is properly implemented, it can help you improve the strength of your brand.</p>



<p>Most users who enter a word or phrase into a search engine will click on a website in the first five results, which means that websites that rank lower than this may not be selected on by many users. Along with your eCommerce website, proper SEO will make the content management system you use more successful.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-1024x682.jpg" alt="seo plugin" class="wp-image-3717" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Shopify_vs_WordPress_SEO_An_Overview">Shopify vs. WordPress SEO: An Overview</span></h2>



<p>Each web development platform has its own list of pros and cons when it comes to SEO flexibility. The exact business needs you have will also play a part in determining which platform <a href="https://brytdesigns.com/shopify-vs-wordpress-which-is-the-best-option-for-your-business/" target="_blank" rel="noreferrer noopener">suits your business the best</a>.</p>



<h3 class="wp-block-heading"><span id="Pros_of_Shopify_for_SEO">Pros of Shopify for SEO</span></h3>



<p>There are many benefits that come with <a href="https://brytdesigns.com/shopify-review-from-web-agency-pros-cons-features-pricing/" target="_blank" rel="noreferrer noopener">using Shopify for SEO</a>, which include:</p>



<ul><li>Quick load times</li><li>Built-in mobile optimization</li><li>SSL certificates</li><li>SEO-ready</li><li>Optimized HTML5 and CSS coding</li><li>SEO app support</li></ul>



<p>Loading times are a primary ranking factor that Google takes into account, which is largely the result of most users leaving websites that take a long time to load. Shopify offers fantastic load times that are typically faster than WordPress as well as other self-hosted solutions.</p>



<p>The reason that Shopify has quick load times is because of its lightweight applications. All eCommerce stores that are built on Shopify use back-end server technology that scales well with computing resources, which ensures high speeds.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="576" src="https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento-1024x576.jpg" alt="Shopify vs WordPress vs Magento e-commerce solutions" class="wp-image-653" srcset="https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento-1024x576.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento-300x169.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Shopify users are also given access to SSL certificates for the monthly fee they pay. These certificates are designed to provide eCommerce stores with high-end SSL encryption. Without an SSL certificate, Google and other search engines would penalize your website in regards to SEO positioning.</p>



<p>Another top benefit of <strong>Shopify is its inclusion of built-in mobile optimization</strong>, which Google views highly as a key ranking factor. Having an eCommerce store that’s optimized for mobile devices is likely the only way to retain customers who mainly view websites from their mobile devices. Shopify automatically uses a <a href="https://brytdesigns.com/top-5-shopify-themes-for-2021/" target="_blank" rel="noreferrer noopener">mobile theme architecture</a>, which means that your store will be instantly optimized for mobile.</p>



<p>Shopify is also known to be SEO-ready right out of the box. Shopify has designed their CMS with the goal of getting rid of most technical aspects of search engine optimization. While there aren’t a large number of SEO features available with Shopify, all of the basics are provided. For instance, XML sitemaps are automatically produced by Shopify. <strong>Title description and meta tags can be customized to suit your preferences</strong>.</p>



<p>Another notable benefit of using Shopify for SEO purposes is that they offer numerous SEO apps that you can download to extend the platform’s SEO functionality. A primary SEO feature available with the Shopify platform is fully optimized HTML5 and CSS coding, which isn’t provided WooCommerce. Shopify has its own CSS editor that’s known as Liquid. Because of the use of optimized coding, Shopify websites tend to come with better user experiences and faster load times.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--1024x683.jpg" alt="google search website traffic trends" class="wp-image-2528" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends-.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Pros_of_WordPress_for_SEO">Pros of WordPress for SEO</span></h3>



<p>With the use of WooCommerce, <a href="https://brytdesigns.com/step-by-step-guide-start-blog-wordpress/" target="_blank" rel="noreferrer noopener">WordPress offers many SEO features</a> and services that site owners can take advantage of. These benefits include:</p>



<ul><li>Customizable code that’s optimized for SEO</li><li>Many SEO plugins</li><li>URLs that are search-engine friendly</li><li>Strong blogging support</li></ul>



<p>WooCommerce was designed with SEO in mind. In fact, the SEO plugins available with WooCommerce provide you with the ability to access every facet of your website’s design, which means that your website can be customized as you see fit. The URLs provided with WordPress are also customizable. You can alter the permalink URL’s structure to ensure it adheres to the SEO requirements that Google maintains.</p>



<p>Among the most beneficial aspects of using WordPress and WooCommerce is the access you get to numerous SEO plugins. For instance, the <a href="https://yoast.com/wordpress/plugins/seo/" target="_blank" rel="noreferrer noopener">Yoast SEO plugin</a> is a highly effective SEO optimization tool that can be instantly implemented into the design of your website. With this tool, <strong>you can easily customize names, images, meta details, servers, and image compression</strong>.</p>



<p>When using WordPress, you’ll be given strong blogging support. WordPress began as a blogging platform. Over time, the blogging features have improved even more from their strong base, which is something that can’t be found with Shopify.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920-1024x678.jpg" alt="wordpress logo" class="wp-image-1615" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Cons_of_Shopify_for_SEO">Cons of Shopify for SEO</span></h3>



<p>There are also some issues that you’ll likely encounter when using Shopify, the primary of which extend to:</p>



<ul><li>Less technical customization options</li><li>Relatively limited URL customization</li><li>Limited blogging functionality</li><li>Costlier</li></ul>



<p>Shopify doesn’t allow users to alter the SEO aspects of the website. While the platform is user-friendly, this benefit means that you won’t be able to perform customizations that improve on the SEO features already provided by Shopify.</p>



<p>Compared to WordPress, Shopify also has very little blogging functionality. Search engines like Google and Bing will rank engaging content highly when it comes to SEO ratings. Even though Shopify websites are able to have blogs, the functionality is very basic and doesn’t include many blogging features.</p>



<p>The <a href="https://www.searchenginejournal.com/technical-seo/url-structure/" target="_blank" rel="noreferrer noopener">URL structure customization</a> is highly limited compared to WordPress and WooCommerce. Keep in mind that optimized URLs are considered to be essential for a modern website. Lengthy and messy URL structures tend to be penalized by Google.</p>



<p>Another issue with Shopify is that it costs more to use when compared to WooCommerce. When paying for Shopify, the most basic package costs $29 per month. While Shopify is easier to use, this premium you pay might not be worth the extra cost.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney-1024x683.jpg" alt="cost of shopify seo" class="wp-image-2348" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Cons_of_WordPress_for_SEO">Cons of WordPress for SEO</span></h3>



<p>Even though WordPress has many SEO features, there are a few issues that you should be aware of, which include:</p>



<ul><li>The need for manual SEO configurations</li><li>Slower speeds</li><li>Not being optimized for mobile devices and CSS</li></ul>



<p>Shopify wants users to be able to bring their storefront online as quickly as possible. While this creates issues because of the lack of customization options, it means that starting a website isn’t that difficult to use. WordPress offers many fantastic technical customization options. However, the only way to get the most out of these options is to have some manual SEO expertise.</p>



<p>You’ll also discover that <strong>themes aren’t optimized for mobile or CSS</strong>. While the Shopify architecture is automatically SEO-friendly, most WordPress themes aren’t optimized for mobile devices. You’ll likely be tasked with purchasing a theme that’s already highly optimized or optimizing this theme on your own.</p>



<p>As mentioned previously, WordPres is considerably slower than Shopify, which is mainly the result of Shopify’s optimized server architecture and simplified code. The speed of your WooCommerce storefront depends on the current health of the servers, image compression, database optimization, and usage of site plugins.</p>



<h2 class="wp-block-heading"><span id="Which_is_the_Better_CMS_for_SEO">Which is the Better CMS for SEO?</span></h2>



<p>When you’re searching for the ideal CMS for your SEO needs, there are many factors to consider, the primary of which include performance, functionality, pricing, and simplicity. Each platform has its advantages. For instance, Shopify may be ideal for site owners who want to create an eCommerce storefront and bring it online without any coding knowledge. This platform is automatically SEO-optimized, which means that you don’t need to do much to improve your website’s optimization.</p>



<p>While both Shopify and WordPress have an easy-to-use interface, WordPress has many more customization options that can extend your site’s functionality, which makes WordPress a great platform for site owners who prefer creating a highly unique website where they have complete control over the site’s design.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="668" src="https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-1024x668.jpeg" alt="What is Local SEO and how is it different?" class="wp-image-821" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-1024x668.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-300x196.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning.jpeg 1149w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>As for performance, <strong>Shopify is much quicker than WordPress because of its simplistic design</strong>. On the other hand, this simplicity comes with a cost. As mentioned before, Shopify costs more than WordPress. A Shopify package can cost you anywhere from $29-$299 per month depending on your needs. In comparison, WordPress is free to use as long as you’re fine with the basic features. Even the more feature-rich packages only range from $4-$45 per month in price.</p>



<p>Both Shopify and WordPress are great options for your SEO needs. If you want a CMS that offers high speeds and a simplistic interface to bolster your search engine rankings, Shopify may be the way to go. In comparison, WordPress is a highly sought-after solution for site owners who want substantial SEO customization and a more affordable pricing structure.</p>


Shopify SEO vs. WordPress (WooCommerce) SEO: Which is Better?


<p>Google has been the de facto search engine for well over a decade. <a href="https://skai.io/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/">More than 5.6 billion searches</a> are made every day through the Google search engine. Over the years, it has become increasingly easy for people to search for their preferred companies and shop online.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Are_Google_Ads">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What Are Google Ads?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_Are_the_Different_Types_of_Google_Ads">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Are the Different Types of Google Ads?</span>
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    </div><div class="lwptoc_item">    <a href="#Google_Ads_Opportunities_for_Advancement">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Google Ads Opportunities for Advancement</span>
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                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">5 Ways Google Ads Can Advance Your Business Goals</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Develop_Your_Brand_Awareness">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Develop Your Brand Awareness</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Make_Google_Targeted_Ads">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">Make Google Targeted Ads</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Goals_and_Remarketing_to_Reach_Specific_Customers">
                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">Goals and Remarketing to Reach Specific Customers</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Save_Time_and_Money_with_Targeting">
                    <span class="lwptoc_item_number">4.4</span>
                <span class="lwptoc_item_label">Save Time and Money with Targeting</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Make_More_Profitable_Marketing_Decisions">
                    <span class="lwptoc_item_number">4.5</span>
                <span class="lwptoc_item_label">Make More Profitable Marketing Decisions</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p>To make sure that businesses were able to bring potential customers to their website, Google created the <a href="https://wp.brytdesigns.com/become-a-google-ads-specialist/">Google Ads platform</a>, which allows businesses to effectively advance some of their business goals. If the ads that you create contain relevant keywords that will these ads to be displayed to your target audience, there’s a good chance that you’ll be able to bring in more traffic to your website.</p>



<p>Once you start to drive more traffic to your website, an increasing number of users will look at the services and products that you offer, which means that conversion rates might increase as well. By placing Google Ads on the search engine, you have the opportunity to show users the products you offer and what makes your brand stand apart.</p>



<p>Google Ads is a popular tool that provides website owners with the opportunity to <strong>increase the amount of traffic that reaches their website, drive sales, and market products</strong>. Because these ads mainly consist of pay-per-click (PPC) ads, you’ll only pay when someone clicks on the ad, which allows you to avoid overpaying for a poorly performing ad. This article takes a closer look at five ways that Google Ads can help you reach your business goals.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="447" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1024x447.jpg" alt="google ads" class="wp-image-4375" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1024x447.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-300x131.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1536x671.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832.jpg 1902w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Are_Google_Ads">What Are Google Ads?</span></h2>



<p><a href="https://wp.brytdesigns.com/become-google-adwords-pro-awesome-resources/">Google Ads</a> is a type of paid advertising platform that involves PPC ads. In this scenario, you will only pay Google when a user clicks on the ad and is taken to a landing page on your website. Once you’ve created a PPC ad, it can be displayed on relevant search results depending on the keywords you included in the ad. With the right approach, <strong>you could advertise your brand or products to members of your target audience</strong>.</p>



<p>Google Ads provides website owners with the opportunity to increase the amount of qualified traffic that reaches their website. Qualified traffic involves good-fit customers who are already searching for services or products that are similar to the ones offered by your company. In the event that your ads are effective, you may notice an increase in site traffic, phone calls, and in-store visits.</p>



<p>Keep in mind that the ads you create with Google Ads can be tailored to desktop and mobile devices. These ads will only be displayed to your target audience when they search for a service or product that relates to your business, which increases the likelihood that these users will click on the ad in question.</p>



<p>Ads that you create with Google Ads can be used across several different channels, <strong>which include Google Display Network, YouTube, and Blogger</strong>. As touched upon previously, the ads you create can be tailored to suit your exact budget. Google Ads provides customers with a tool that allows them to remain under a monthly cap if needed.</p>



<p>It’s also possible to stop or pause ad campaigns at any time. Google Ads can be used for a wide range of different campaigns, which include everything from video ad campaigns to shopping ad campaigns. If you want to perform a remarketing campaign that sends marketing materials to users who have recently made a purchase on your website, Google Ads gives you the ability to do so.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="586" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1024x586.jpg" alt="what are google ads" class="wp-image-4376" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1024x586.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-300x172.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1536x880.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Are_the_Different_Types_of_Google_Ads">What Are the Different Types of Google Ads?</span></h2>



<p>There are many types of PPC ads that you can create when using the Google Ads platform, the primary of which include:</p>



<ul><li>Search ads – These are text ads that are displayed with Google search results</li><li>Display ads – These are image ads that show up on Gmail or other websites</li><li>Video – Most Google video ads are displayed on Google</li><li>Shopping – These are product listings that can be placed on Google</li><li>App – You can implement app promotions via many different channels</li><li>Local – The ads you make can focus on your local audience to drive consumers to your company’s physical location</li></ul>



<h2 class="wp-block-heading"><span id="Google_Ads_Opportunities_for_Advancement">Google Ads Opportunities for Advancement</span></h2>



<p>When you develop ads on the Google Ads platform, you can target a wide range of different goals depending on what you want your business to achieve with this campaign. Regardless of the size and type of business you run, you can <strong>tailor your Google Ads campaign to focus on increasing brand awareness or boosting conversion rates</strong>. The many types of goals that can be tracked with Google Ads include:</p>



<ul><li>Sales</li><li>Website traffic</li><li>Leads</li><li>Brand awareness</li><li>Product consideration</li><li>App promotion</li></ul>



<h2 class="wp-block-heading"><span id="5_Ways_Google_Ads_Can_Advance_Your_Business_Goals">5 Ways Google Ads Can Advance Your Business Goals</span></h2>



<p>There are a couple of ways you can use marketing to achieve a business goal. One option is to grow organically, which can be done with content like:</p>



<ul><li>Posts on social media platforms like Facebook and Twitter</li><li>User-generated content</li><li>Guest posts on your website</li><li>Blog articles</li><li>Search engine optimization</li><li>Email newsletters</li><li>Link generation</li></ul>



<p>Organic marketing doesn’t cost much, which means that the returns from an organic marketing campaign can be high. While organic growth is great for businesses that can obtain it, paid growth is also a highly effective method of increasing traffic and sales.</p>



<p>Paid growth occurs when you pay for marketing materials, which are then distributed to potential customers. If you create a PPC ad on Google Ads, any new lead or conversion that occurs when a user clicks on this ad is considered to be a form of paid growth. The many benefits of obtaining paid growth with Google Ads include:</p>



<ul><li>Increase qualified leads</li><li>Grow your total phone sales</li><li>Drive more in-person sales</li><li>Boost conversion rates for qualified leads</li><li>Influence your target audience</li><li>Increase website traffic</li><li>Maximize exposure and brand awareness</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="737" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1024x737.jpg" alt="online store" class="wp-image-4377" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1024x737.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-300x216.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1536x1105.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Develop_Your_Brand_Awareness">Develop Your Brand Awareness</span></h3>



<p>Each business has a brand message that they want customers to understand. If you can get the name of your company to be spoken as a brand name by potential customers, you’ll have a better possibility of appealing to these customers and getting them interested in what your business has to offer.</p>



<p>Brand awareness determines how close someone will become to the services or products you provide. When you create ads on Google Ads that display your brand message and show customers what you offer, <strong>the people who sees these ads might begin to view your company in a better light</strong>.</p>



<h3 class="wp-block-heading"><span id="Make_Google_Targeted_Ads">Make Google Targeted Ads</span></h3>



<p>It’s possible to use the Google Ads platform to make targeted ads, which are similar to direct emails. You’ll be targeting a select group of potential customers who have something in common with one another. For instance, you could target potential customers who are searching for the service or product that your business provides.</p>



<p>You could also target people by language or location, which gives you the opportunity to provide your main audience with the message you believe will be most compelling to them. If you want your targeted ads to be as effective as possible, it’s highly recommended that you <a href="https://blog.hubspot.com/service/know-your-audience">know your audience</a>, which allows you to tailor content to their specific needs. When creating these ads, you might want to:</p>



<ul><li><a href="https://wp.brytdesigns.com/understanding-google-keyword-analytics/">Target individuals based on keywords</a></li><li>Target individuals based on job title, location, or industry</li><li>Target individuals who show interest in your services or products</li><li>Target individuals who have visited your main competitor’s website</li><li>Target individuals based on their personality or age</li></ul>



<h3 class="wp-block-heading"><span id="Goals_and_Remarketing_to_Reach_Specific_Customers">Goals and Remarketing to Reach Specific Customers</span></h3>



<p>Goals are actions that you would like your customers to take. <strong>The right goals can be used as a measure of current success</strong>. Google Ads has numerous goals that businesses can track while using the platform. Once you’ve set a goal to be tracked, you’ll be able to identify the number of people who purchase one of your products or create a membership after clicking on your ad.</p>



<p>It’s also possible to <a href="https://www.outbrain.com/blog/remarketing-guide/">perform remarketing</a> with this platform. While it’s essential that your business reaches new customers if you want to grow, it’s also recommended that you bring back people who have already been on your website. Remarketing allows you to advertise to any customers who have visited your website in the past.</p>



<h3 class="wp-block-heading"><span id="Save_Time_and_Money_with_Targeting">Save Time and Money with Targeting</span></h3>



<p>If you want to save time and money when using Google Ads, there are several things you can do. For one, try to limit the number of customers who view your ad in the first place. When your ads are viewed by a smaller subset of potential customers, you can keep costs down.</p>



<p>The targeting method with Google Ads also allows you to reduce the number of people who move through your entire sales process, which results in the people who do becoming qualified prospects. Make sure that you <strong>only bid on keywords that you believe your website can take full advantage of</strong>. Bidding fewer times means that you spend less money with Google Ads.</p>



<p><a href="https://www.precisely.com/glossary/geotagging">Consider performing geotagging</a> to make sure that your ads are only viewed by customers in specific locations. You can also enhance the effectiveness of your ads by <a href="https://support.google.com/google-ads/answer/2453972?hl=en">excluding various search terms</a> from your Google Ads campaign, which is a feature provided by the Google Ads platform.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1024x683.jpg" alt="save money" class="wp-image-4378" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Make_More_Profitable_Marketing_Decisions">Make More Profitable Marketing Decisions</span></h3>



<p>Google Ads should be able to help you make more profitable marketing decisions by giving you insight into how your ads are performing. There are a couple of features that Google Ads provides to help business owners make better decisions, which include <strong>adding unique targeting options and adjusting your bids and ad spend</strong>. Google Ads allows you to place a cap on how much money you spend in a marketing campaign.</p>



<p>Google Ads has proven to be an advantageous tool for business owners who would like to grow their business with paid ads. When you make an ad on the Google Ads platform, you can use the right keywords to ensure that only members of your target audience are able to see the ad. Once these ads have been launched, you’ll only pay when users click the ad, which should keep your marketing budget under control.</p>


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<p>When it comes to building a great ecommerce business, it’s important not to become complacent with your efforts to optimize your online presence. Even if your store is pulling in regular sales each month, <strong>it’s always worth going back and revisiting your site to see what you can do better.</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Clean_customer-focused_design_with_a_solid_UX">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Clean, customer-focused design with a solid UX</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Focus_on_the_user-experience_UX">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Focus on the user-experience (UX)</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Trust_signals_and_usability">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Trust signals and usability</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_checkout_process">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Audit the store’s checkout process</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Search_Engine_Optimization_SEO">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Search Engine Optimization (SEO)</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_current_and_historical_SEO_performance">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Audit the store’s current and historical SEO performance</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Marketing_channels_reach">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Marketing channels &amp; reach</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Create_engaging_content">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Create engaging content</span>
    </a>
    </div></div></div></div></div>
</div></div>
<p>But what exactly should you be looking out for, and what aspects of your ecommerce website can be optimized?</p>
<p>And if you’re looking to invest in a new ecommerce business, how do you effectively evaluate the business opportunity in front of you? How do you ascribe value to an ecommerce website?</p>
<p><b>Let’s look at how to attribute value when it comes to your ecommerce website. </b></p>
<h2><span id="Clean_customer-focused_design_with_a_solid_UX">Clean, customer-focused design with a solid UX</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1042" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png" alt="How to evaluate an Ecommerce store" width="720" height="720" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png 720w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-150x150.png 150w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-300x300.png 300w" sizes="(max-width: 720px) 100vw, 720px"></p>
<p>A successful ecommerce website consistently generates both traffic and sales.</p>
<p>Consequently, a good webstore is one that is <a href="https://wp.brytdesigns.com/7-strategy-design-tips-improve-effectiveness-website/">tailored to the user</a> and has a <a href="https://wp.brytdesigns.com/ecommerce-landing-page-how-to/">customer-focused approach to design</a>.</p>
<p><strong>Looks are everything in commerce.</strong> A clean, tidy, pleasant environment is the difference between a successful brick-and-mortar store and a poor one. And it’s as true for ecommerce stores as it is for physical ones. A fluid, intuitive web design is a good indicator of a profitable business, and should serve as your first point of call when evaluating a webstore. Though looks aren’t everything, they definitely give customers (and investors) a feel for things to come.</p>
<h3><span id="Focus_on_the_user-experience_UX">Focus on the user-experience (UX)</span></h3>
<p>It’s well established that a website should be mobile responsive. But good web design also goes beyond that:<i> less is often more</i>. A minimalist design means <strong>customers can find what they need quickly and easily.</strong> Product categories and menus should be clearly visible and easily navigable, not hidden away.</p>
<p>And a clean website also means a faster loading time, which in turn reduces your bounce rate. If a customer has to spend more than a couple of seconds to get the information they want, then they won’t stick around.</p>
<p>When you’re evaluating an ecommerce store, whether it’s your own or a potential business opportunity, make sure that user-centric design is one of your top priorities. Even though pushing through a design overhaul is possible, it’s nice to start with a well-appointed website in the first place. It will save you money and hassle in the long run.</p>
<h2><span id="Trust_signals_and_usability">Trust signals and usability</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1040" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg" alt="Trust Signals of an Ecommerce Store" width="960" height="535" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720-300x167.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>So what should you look out for when you’re assessing an ecommerce store from a usability perspective? Firstly, it needs to be as clean and distraction-free as possible.</p>
<p>Your store’s checkout process is a crucial factor to consider when you’re assessing the value of an ecommerce store. A complicated checkout process accounts for <a href="https://moosend.com/blog/cart-abandonment-stats/" target="_blank" rel="noopener">28% of cart abandonments</a>. This accounts for a significant proportion of ecommerce sales, so it’s important to optimize it wherever possible. If you encounter a confusing or unintuitive checkout process, it’s a sure sign that the store isn’t at maximum profitability.</p>
<p>If you feature ads on your site, don’t include them on the checkout page. And keep fields to a minimum, including only those which are absolutely necessary. Ideally, all the required information should be entered on a single page, creating a seamless process that doesn’t prompt your customer to drop out at all.</p>
<h3><span id="Audit_the_stores_checkout_process">Audit the store’s checkout process</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1041" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg" alt="Audit an Ecommerce store's checkout process" width="960" height="557" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720-300x174.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p><strong>A smooth and secure checkout process is a key benchmark for evaluating an ecommerce website.</strong> It plays a vital role in keeping customers in the sales funnel. As a result, a solid checkout process is a reliable indicator of a successful (and therefore valuable) webstore.</p>
<p>And it’s not just aesthetics and UX that need to be taken into account with your ecommerce website evaluation. Allowing for a wide range of payment options also helps retain your customers, and including a <a href="https://us.norton.com/" target="_blank" rel="noopener">reliable SSL trust seal</a> lets them know that their bank details are safe and secure. Even the most <a href="https://wp.brytdesigns.com/top-3-ecommerce-development-solutions/">inexpensive of webstore builders</a> now include SSL encryption as part of their ecommerce package.</p>
<h2><span id="Search_Engine_Optimization_SEO">Search Engine Optimization (SEO)</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1043" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg" alt="SEO Analytics" width="960" height="640" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720-300x200.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>For novice ecommerce entrepreneurs, the concept of <a href="https://wp.brytdesigns.com/what-is-seo-and-how-does-it-work/">search engine optimization</a> can seem like an arcane, impregnable concept. But while it can be daunting at first, it’s a vital aspect of ecommerce that needs to be addressed. The truth is that <a href="https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/" target="_blank" rel="noopener">93% of online activity</a> begins with a search, so you need to do everything you can to ensure your store ranks well.</p>
<p>A core part of this is your website copy, in particular your product descriptions. To help customers find (and choose!) your product over your competitors, you need to create keyword-researched copy in your descriptions. By using the same terms and phrases that your target audience is using in their searches, you can ensure your site rises up the ranks.</p>
<h3><span id="Audit_the_stores_current_and_historical_SEO_performance">Audit the store’s current and historical SEO performance</span></h3>
<p>But it’s not all keywords and search terms. <strong>It’s important that you regularly give your ecommerce site a technical SEO audit to highlight any issues that you might have missed.</strong> For example, is your site structure optimized for search engine crawlers to index? If you can <a href="https://wp.brytdesigns.com/check-websites-keyword-ranking-google/">do an audit yourself</a>, great — but <a href="https://wp.brytdesigns.com/search-engine-optimization/">a second pair of eyes</a> is always helpful when it comes to technical SEO.</p>
<p>SEO is the backbone of a good ecommerce website, and if it’s not ranking in its niche, then it’s likely not a profitable business. <strong>Take a deep dive into current, historic, and future SEO data and potential to really color in your ecommerce website evaluation.</strong></p>
<h2><span id="Marketing_channels_reach">Marketing channels &amp; reach</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-942" src="https://wp.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg" alt="" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-300x200.jpg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>Your ecommerce website isn’t a standalone entity. It’s at the center of a web of marketing channels, all directing customers to your website with the aim of driving traffic and sales. So</strong> when you’re assessing your online store, it’s worth making sure that that web is intact.</p>
<p>To that end, take a look at your various <a href="https://wp.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">digital marketing channels</a>, such as your social media presence. A brand’s social media profile can be a good indicator of a strong ecommerce website. How many followers do you have? If you’ve really made an effort and it’s only in the hundreds, it’s probably not a good sign.</p>
<p>And if you do have a relatively small follower count, while continuing a significant social media effort, ask yourself why. What’s the social output like? Is it friendly and personable, or dry and reserved? A good social media voice helps create a rapport with followers, one that fosters sustained customer engagement. Look for social proof from followers — do you garner positive (and genuine) reviews? Strong social proof is the sign of a strong ecommerce store.</p>
<h3><span id="Create_engaging_content">Create engaging content</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1002" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg" alt="Investing in a great ecommerce landing page will pay off" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>Check out your content too. A brand with a strong social presence shares a variety of interesting and engaging content. Look out for video especially — social video content <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics" target="_blank" rel="noopener">creates 1200% more shares</a> than any other forms combined. <strong>If a store has a strong video content strategy, that’s content you can leverage to bolster its presence online.</strong></p>
<p>A store might have poor SEO, but it’s not everything. A strong social presence with a high follower count and regular, meaningful engagement is a valuable asset when it comes to evaluating a webstore.</p>
<p>Just as important as your social media channels is your <strong>email marketing presence</strong>. A website should have at least one method of capturing a customer’s email address, thus generating leads for your business, and most good online shop portals have a range of exit intent pop-up plugins for your store.</p>
<p>Your email, paid ads, and social media presence are an important part of a successful ecommerce store, and are what drives traffic and sales for a business. When you’re evaluating a business, check that there aren’t any missed marketing opportunities.</p>
<p><b><i>Continually assessing your ecommerce website means always stay on top of your game. The world of online ecommerce is an ever-changing landscape, and regularly evaluating your store lets you ensure that it’s always the best it can be!</i></b></p>


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