Search


<p>When it comes to search engine marketing (SEM), creating effective ad copy is crucial for successful campaigns. In this comprehensive guide, we’ll take you through the key steps for creating SEM ad copy that is optimized for search engines and persuades users to take action.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_SEM_Ad_Copy">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is SEM Ad Copy?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Understand_Your_Target_Audience">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Understand Your Target Audience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conduct_Keyword_Research">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Conduct Keyword Research</span>
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    </div><div class="lwptoc_item">    <a href="#Write_Compelling_Headlines">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Write Compelling Headlines</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Highlight_Your_Unique_Selling_Proposition_USP">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Highlight Your Unique Selling Proposition (USP)</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Use_Persuasive_Language">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Use Persuasive Language</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Include_a_Clear_Call-to-Action_CTA">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Include a Clear Call-to-Action (CTA)</span>
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    </div><div class="lwptoc_item">    <a href="#Optimize_for_Mobile_Devices">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Optimize for Mobile Devices</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Test_and_Optimize">
                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">Test and Optimize</span>
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    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">10</span>
                <span class="lwptoc_item_label">Conclusion</span>
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<h2 class="wp-block-heading"><span id="What_is_SEM_Ad_Copy">What is SEM Ad Copy?</span></h2>



<p>SEM ad copy refers to the text used in search engine marketing (SEM) ads. These ads appear at the top or bottom of search engine results pages (SERPs) and are designed to attract clicks and drive traffic to a website. The ad copy typically includes a headline, description, and a call-to-action (CTA). The goal of SEM ad copy is to be relevant, persuasive, and concise to encourage users to click on the ad and take action on the landing page.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--1024x683.jpg" alt="google search website traffic trends" class="wp-image-2528" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends-.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Understand_Your_Target_Audience">Understand Your Target Audience</span></h2>



<p>To create ad copy that resonates with your audience, you need to know who they are and what motivates them. Ask yourself: What are their pain points, interests, and preferences? Use customer data, surveys, and social media analytics to gather insights.</p>



<h2 class="wp-block-heading"><span id="Conduct_Keyword_Research">Conduct Keyword Research</span></h2>



<p>Keyword research helps you identify the terms your target audience uses when searching for products or services like yours. Use tools like Google’s Keyword Planner or Ahrefs to find relevant keywords to optimize your ad copy.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="564" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172650-1024x564.jpg" alt="keyword planner" class="wp-image-4931" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172650-1024x564.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172650-300x165.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172650.jpg 1486w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Write_Compelling_Headlines">Write Compelling Headlines</span></h2>



<p>Your ad’s headline is the first thing a user sees. Make it attention-grabbing, relevant, and concise. Use power words, highlight benefits, and include your target keywords. Here’s an example: “Get a Free Trial of Our Digital Marketing Tools Today!”</p>



<h2 class="wp-block-heading"><span id="Highlight_Your_Unique_Selling_Proposition_USP">Highlight Your Unique Selling Proposition (USP)</span></h2>



<p>Your ad copy should highlight what makes your product or service unique. This could be a special offer, a unique benefit, or your brand’s unique value proposition. Focus on what sets you apart from your competitors.</p>



<h2 class="wp-block-heading"><span id="Use_Persuasive_Language">Use Persuasive Language</span></h2>



<p>Persuasive language convinces users to take action. Use social proof, highlight benefits, and create a sense of urgency to encourage users to click. Here’s an example: “Join 10,000 satisfied customers and improve your marketing today!”</p>



<h2 class="wp-block-heading"><span id="Include_a_Clear_Call-to-Action_CTA">Include a Clear Call-to-Action (CTA)</span></h2>



<p>Your ad should include a clear CTA that tells users what action to take. Use language like “Sign Up Now” or “Download our eBook” to make it clear what users should do. Use buttons or links to make it easy for users to click.</p>



<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172820.jpg" alt="google ads cta" class="wp-image-4932" width="840" height="581" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172820.jpg 761w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-10-172820-300x207.jpg 300w" sizes="(max-width: 840px) 100vw, 840px"></figure>



<h2 class="wp-block-heading"><span id="Optimize_for_Mobile_Devices">Optimize for Mobile Devices</span></h2>



<p>With mobile searches on the rise, your ad copy needs to be optimized for smaller screens. Keep your copy concise and easy to read, and make sure your CTA is easy to tap. Preview your ad on mobile devices to ensure it looks good.</p>



<h2 class="wp-block-heading"><span id="Test_and_Optimize">Test and Optimize</span></h2>



<p>Testing and optimizing your ad copy is crucial for success. Test different variations of your ad copy, track key metrics like CTR and conversion rate, and make changes based on your results. Use A/B testing to compare different versions of your ad and see which performs better.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="576" src="https://wp.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292-1024x576.jpg" alt="Team working on marketing strategy" class="wp-image-2107" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292-1024x576.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292-300x169.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Creating effective SEM ad copy takes time and effort, but it’s worth it. By understanding your target audience, conducting keyword research, writing compelling headlines, highlighting your USP, using persuasive language, including a clear CTA, optimizing for mobile devices, and testing and optimizing your ad copy, you can create campaigns that get clicks and conversions. Follow these tips, and you’ll be on your way to SEM success!</p>


Mastering SEM Ad Copy: Persuade, Convert and Dominate the Competition


<p>When you’re creating marketing materials for an upcoming campaign, keep in mind that the channel you’re marketing on requires different types of ads and ad copy. If you’re working on a search engine marketing (SEM) campaign, <a href="https://brytdesigns.com/google-ads-business-goals">creating ad copy</a> that’s effective at getting users to click on the ad can be a challenging task.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_a_Search_Ad">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is a Search Ad?</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#5_Understand_the_Competitive_Landscape">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">5. Understand the Competitive Landscape</span>
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    </div><div class="lwptoc_item">    <a href="#4_Writing_to_the_Search_Query">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">4. Writing to the Search Query</span>
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                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">3. Qualifying Website Searchers</span>
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                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">2. Knowing How to Fail</span>
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                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">1. Create an Offer</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Guide to Writing SEM Ad Copy</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Planning">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Planning</span>
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    </div><div class="lwptoc_item">    <a href="#Writing">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Writing</span>
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                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">Testing</span>
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<p>Regardless of the type of campaign you’re working with, <strong>ad creation requires artistic and technical skills</strong>. Many creative individuals are drawn to ad development because of the ability to innovate with creative ideas. The primary goal for <a href="https://brytdesigns.com/become-a-google-ads-specialist">ad campaigns</a> is to make the ad visible to the target audience.</p>



<p>Placing the right content onto your SEM ads is necessary to appeal to members of your audience. Writing content for ads can be done by <strong>professional content writers who have ample experience with developing appealing ad copy</strong>. These professionals know how to use the best keywords in the ideal locations. Because of the limited space available in ad copy, the words a content writer puts into the ad must deliver a message in a concise manner. Here are some tips on how to create effective SEM ad copy.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/edho-pratama-yeB9jDmHm6M-unsplash-1024x683.jpg" alt="google ads" class="wp-image-4705" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/edho-pratama-yeB9jDmHm6M-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/edho-pratama-yeB9jDmHm6M-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/edho-pratama-yeB9jDmHm6M-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/edho-pratama-yeB9jDmHm6M-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_a_Search_Ad">What is a Search Ad?</span></h2>



<p>A search ad shows up when an individual searches for a specific product or service on a search engine like Google or Bing. When displayed, the user can <a href="https://brytdesigns.com/google-conversion-tracking-shopify">click on this ad</a>, after which they will be taken to a landing page for the product or service you offer. Search ads typically look like text snippets around the uppermost portion of the screen in search results. <strong>Search ads always include a short description, a title, and a hyperlink</strong>.</p>



<p>When it comes to the headline or title, this piece of written content is only meant to describe the product or service with a few keywords. Visitors tend to look at headlines for an ad before anything else. The character limit for an SEM ad headline is around 25 characters.</p>



<p>The link that you place in the ad allows users to click on the ad to reach a landing page. This page should always provide users with the information or product details that caused them to click on the ad in the first place.</p>



<p>As for ad copy, <strong>this is the description that tells users about your product or brand</strong>. It should also come with an offer that pushes users to click on the ad. Each line of ad copy should contain 35 characters or less.</p>



<h3 class="wp-block-heading"><span id="5_Understand_the_Competitive_Landscape">5. Understand the Competitive Landscape</span></h3>



<p>Before writing ad copy, you should get to know more about the competitive landscape around you. The information you uncover should inform the copy you implement into your ads. Some <a href="https://vwo.com/ab-testing/">A/B testing</a> can also help you arrive at the most effective ad copy.</p>



<h3 class="wp-block-heading"><span id="4_Writing_to_the_Search_Query">4. Writing to the Search Query</span></h3>



<p>It’s highly recommended that you focus on writing ad copy that’s directly related to the query the user placed into the search engine. Instead of focusing intently on putting essential keywords into the ad body or headline, <strong>consider defining your product or answering questions about a service you offer</strong>.</p>



<h3 class="wp-block-heading"><span id="3_Qualifying_Website_Searchers">3. Qualifying Website Searchers</span></h3>



<p>When you perform keyword research, try to center your efforts around specific phrases that your target audience will likely enter into search engines like Google. Your ads should obtain clicks from qualified and relevant traffic. Even though click-through rates will drop with this approach, the cost per conversion will also reduce.</p>



<h3 class="wp-block-heading"><span id="2_Knowing_How_to_Fail">2. Knowing How to Fail</span></h3>



<p>Anyone who writes ad copy will eventually fail. Even if your ad succeeds at first, it will invariably begin to draw in less clicks over time. It’s possible that your title isn’t strong enough or that the call-to-action isn’t as compelling to your target audience as it should be. <strong>Perform A/B testing to try out new variations of the ad</strong>. By accepting failure, you could turn mediocre results into eventual success.</p>



<h3 class="wp-block-heading"><span id="1_Create_an_Offer">1. Create an Offer</span></h3>



<p>Likely the most important aspect of your ad copy is the ability to create a good offer. This offer should surprise the audience enough for them to click on the ad. Since all search engine ads should include an offer, the focus should be on providing an offer that’s appealing to your target audience.</p>



<p>Two of the most effective offers that can be placed into search engine ads include “free shipping” and “discount”. You could even place “special offer” into the ad copy to draw users in and make them more interested in what offer they’ll receive by clicking on the ad.</p>



<h2 class="wp-block-heading"><span id="Guide_to_Writing_SEM_Ad_Copy">Guide to Writing SEM Ad Copy</span></h2>



<p>There are three distinct phases that are needed for effective search ad implementation, which include planning, writing, and testing.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/benjamin-maffin-Ux6_jnk2cO8-unsplash-1024x683.jpg" alt="writing sem copy" class="wp-image-4706" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/benjamin-maffin-Ux6_jnk2cO8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/benjamin-maffin-Ux6_jnk2cO8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/benjamin-maffin-Ux6_jnk2cO8-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/benjamin-maffin-Ux6_jnk2cO8-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Planning">Planning</span></h3>



<p>The planning stage of the ad copy creation process involves:</p>



<ul><li>What are users searching for?</li><li>Know your products and target audience</li><li>Select an editorial policy</li><li>What is your brand’s Unique Selling Proposition (USP)?</li><li>Perform competitive research</li></ul>



<p>Before you decide what messages you’d like to communicate, you should learn more about the needs that your customers have. Consider analyzing keywords and search trends with tools like <a href="https://www.keyword.io/">Keyword.io</a>, <a href="https://support.google.com/google-ads/answer/7337243?hl=en">Google Keyword Planner</a>, and <a href="https://keywordtool.io/">Keywordtool.io</a>.</p>



<p>Once you’ve determined which terms are most used by your target audience, you should group them into separate categories in a Word document, which should help you gain a better understanding of your main audience. It’s then possible to link these ads to different keyword categories that your customers search for.</p>



<p>You should also identify which of your products perform better than others online. With Google Analytics, <strong>you can learn more about your products as well as your target audience</strong>. Some of the questions that can be answered with Google Analytics include:</p>



<ul><li>Which products of yours sells the most?</li><li>What are the most-viewed pages on your website?</li><li>What are the most relevant audience demographics?</li><li>Which devices are customers using to enter your website?</li><li>What are the best-performing channels?</li></ul>



<p>During the initial planning stage of your SEM campaign, try to <a href="https://your-comics.com/en/article/definite-a-line-editorial-25.html">select an editorial line</a>, which should make it easier for your content to be consistent. The editorial line used by Arctic Gardens is “Help families adopt healthy daily eating habits.”.</p>



<p>You should also know what your Unique Selling Proposition is. If you can highlight the features or aspects of your product that make it unique, it’s more likely that users will click on your ad.</p>



<p>As touched upon earlier, you should perform extensive competitor research with tools like <a href="https://www.semrush.com/">SemRush</a>, <a href="https://www.spyfu.com/">SpyFu</a>, and <a href="https://serpstat.com/">Serpstat</a>. With these tools in hand, <strong>you can review your competitors’ ads and determine which ones have performed the best</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="535" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/Screenshot-2022-12-15-114108-1024x535.jpg" alt="keyword planning" class="wp-image-4707" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/Screenshot-2022-12-15-114108-1024x535.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/Screenshot-2022-12-15-114108-300x157.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/Screenshot-2022-12-15-114108.jpg 1130w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Writing">Writing</span></h3>



<p>During the writing phase of ad copy creation, you can:</p>



<ul><li>Respond to your audience’s needs in headline one</li><li>Place differentiators and CTAs in headline two</li><li>Focus on additional information in the description</li><li>Provide extra info in the URL path fields</li></ul>



<p>Now that you’ve performed ample amounts of research, you can get into the writing stage of the ad copy process. In this stage, your goal should be to create a standard SEM ad, which means that the headline should have two lines with 30 characters apiece and an 80-character description.</p>



<p><strong>The initial headline should respond to the needs your target audience has</strong>. It’s also the very first thing that users will see, which is why it should be direct and concise to capture your audience’s attention. Always keep your target audience in mind when writing this aspect of the copy.</p>



<p>If the first headline is about capturing the user’s attention, the second headline should focus on engaging these users, which is why you should state what action you want the user to take. This headline can include clear CTAs like “Buy Now” or “Contact Us”. Try to differentiate your brand as well.</p>



<p>Once you reach the description, it’s time to provide information that’s complementary to the details listed in the two headlines. Make sure, however, that you don’t repeat yourself. When you get to the URL path fields, you could choose to extend the URL for the destination page with a hierarchy for the products or an indication of what the page is. An example of an URL hierarchy is “tires/ford”.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="681" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg" alt="writing" class="wp-image-4708" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1536x1022.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Testing">Testing</span></h3>



<p>Now that you’ve written the copy, the hard part of this process is over. During testing, your focus should be on identifying how your ads can be placed online. There’s no specific method that guarantees future success. If you want to maximize your potential for success, it’s essential that you:</p>



<ul><li>Test your ads</li><li>Analyze the results you receive</li><li>Perform additional testing</li></ul>



<p>When testing the efficacy of your ads, <strong>create small variations that change just one aspect of your ad each time</strong>, which gives you two versions to test against each other. The version that performs best with conversions or click-through rates should be the one you select. You can then perform additional tests to determine if further improvements can be made.</p>



<p>Likely the easiest way to start testing is by changing the first two headlines. Along with containing very few words, headlines have the largest impact on the performance of your ads.</p>



<p>Creating effective and successful SEM ads that are able to bring traffic to your website is performed by understanding the competitive landscape, writing to the search query, qualifying website searchers, knowing how to fail, and creating an offer. With this guide in hand, you have the tools you need to create SEM ad copy that helps you reach your goals.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing-1024x678.jpg" alt="Conducting A/B tests" class="wp-image-1301" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing.jpg 1355w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>


5 Creative Tips For Effective SEM Ad Copy


<p>When you want to create a display campaign on the Google Display Network and Google Ads, the ideal technique to use for this campaign involves dynamic display ads. These ads allow you to add motion graphics and animations that should more effectively capture a user’s attention. The user might then respond by clicking on the ad in question.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">The Main Issue: Google Rejects .gif Display Ads</span>
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                <span class="lwptoc_item_label">The Solution: Export GIFs as PNG Sequences</span>
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                <span class="lwptoc_item_label">Responsive Display Ads Specifications</span>
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                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Google Ads Best Practices</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Avoid_Text_Covering_More_than_20_of_Images_and_Animated_Images">
                    <span class="lwptoc_item_number">5.1</span>
                <span class="lwptoc_item_label">Avoid Text Covering More than 20% of Images and Animated Images</span>
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                    <span class="lwptoc_item_number">5.2</span>
                <span class="lwptoc_item_label">Use Purposeful Messaging</span>
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    </div><div class="lwptoc_item">    <a href="#Include_a_Clear_Call_to_Action">
                    <span class="lwptoc_item_number">5.3</span>
                <span class="lwptoc_item_label">Include a Clear Call to Action</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Consistent_Design">
                    <span class="lwptoc_item_number">5.4</span>
                <span class="lwptoc_item_label">Consistent Design</span>
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<p>However, it’s not possible for every campaign to have the time or budget required to develop a suite of display ads that are created with HTML5. Instead of implementing static image ads into your campaign, you could use .gif display ads, which provide a better balance between the costs of production and the final results.</p>



<p>The only problem with using .gif display ads is that GIFs can be difficult to upload directly to the <a href="https://brytdesigns.com/google-ads-business-goals">Google Display Ads platform</a>. While there are ways to bypass these problems, doing so isn’t always straightforward, which is why the following article is needed. Using GIFs in your display ads opens up many exciting opportunities, which gives you more reason to learn how to place these assets into your display ads.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="707" src="https://wp.brytdesigns.com/wp-content/uploads/2018/11/google-keyword-planner-results-screen-compressor-1024x707.gif" alt="Google Keyword Planner" class="wp-image-1071" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/11/google-keyword-planner-results-screen-compressor-1024x707.gif 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/11/google-keyword-planner-results-screen-compressor-300x207.gif 300w" sizes="(max-width: 1024px) 100vw, 1024px"><figcaption>Image Credit: https://serps.com/library/guide-google-keyword-planner-seo/</figcaption></figure>



<h2 class="wp-block-heading"><span id="The_Main_Issue_Google_Rejects_gif_Display_Ads">The Main Issue: Google Rejects .gif Display Ads</span></h2>



<p>The main problem that advertisers run into when they upload .gif files to the <a href="https://support.google.com/google-ads/answer/2404190?hl=en">Google Ads network</a> is that the platform doesn’t always allow .gif assets to be directly uploaded for immediate use. When you attempt to upload a .gif asset, you might encounter a detailed error message that states what the issue is. However, there are times when the error message you receive doesn’t match the problem you’re experiencing, which makes it impossible to know how you can correct the issue.</p>



<p>For instance, you might receive an error message that tells you that flashing or strobing effects have been detected. <strong>The error message would then recommend that you set the GIFs frame rate to be lower than five FPS</strong>. In this specific scenario, the solution to your problem lies in how you’ve been exporting animations from Adobe After Effects to a .mov file. At this point, the technique you use to compress the .mov file and convert it into a .gif asset could tell you why the error message is popping up.</p>



<p>There’s a tricky workaround solution you can use with tools like Handbrake, Photoshop, and ez-gif if you want to get rid of the error message and make sure that your .gif asset is properly <a href="https://brytdesigns.com/become-a-google-ads-specialist">uploaded to Google Ads</a>. However, this solution only worked some of the time. At other times, the assets were being denied. After experimenting with slight alterations to the aforementioned solution, the answer to the problem was discovered.</p>



<h2 class="wp-block-heading"><span id="The_Solution_Export_GIFs_as_PNG_Sequences">The Solution: Export GIFs as PNG Sequences</span></h2>



<p>The solution to this problem involves exporting GIFs as PNG sequences instead of moving exporting the assets from After Effects to .mov and .mov to a smaller .gif file. Instead, <strong>the asset should be exported as a basic “PNG sequence” for every ad you wish to create</strong>, which allows the final asset to be a series of images as opposed to a movie that’s already been stitched together.</p>



<p>This technique eliminates the frame rate issue from before and allows the PNG images to be rendered at a much higher quality. The PNG sequence is then brought over to Photoshop to make the .gif files that can be uploaded directly to Google Ads. The exact process you can use to resolve this issue involves:</p>



<ul><li>Creating a dynamic animation in After Effects that can be used for your display ads</li><li>Exporting the ad as a .png sequence</li><li>Importing the series of images to your Photoshop Timeline as “frames”</li><li>Customizing your timing, tweening, and frame rate</li><li>Exporting from the Photoshop tool into a looping .gif file</li></ul>



<p>Some of the parameters that Google Ads takes into account when determining if a .gif asset will work on a display ad include:</p>



<ul><li>Length of animation – Less than 30 seconds, which is recommended if you want to capture the user’s attention and keep them engaged</li><li>Maximum size – Around 150KB, which means that more basic animations should fall under these parameters</li><li>Looping options – While animations are able to be looped, they must come to a stop in 30 seconds or less</li><li>Speed of GIF ad – All GIF adds need to be slower than 5 FPS, which can be set in the Compositions Settings section of Adobe After Effect</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/emily-bernal-BM3U_D2lygo-unsplash-1024x683.jpg" alt="using adobe creative cloud" class="wp-image-4667" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/emily-bernal-BM3U_D2lygo-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/emily-bernal-BM3U_D2lygo-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/emily-bernal-BM3U_D2lygo-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/emily-bernal-BM3U_D2lygo-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Uploaded_Display_Ad_Specifications">Uploaded Display Ad Specifications</span></h2>



<p>Image ads that you create in Google Ads have some standard specifications that you’ll need to meet. For one, the only image types that can be used with Google Ads include PNGs, JPGs, and GIFs. As touched upon previously, the maximum size of any image is 150KB. However, sizes can differ by style and pixel.</p>



<h2 class="wp-block-heading"><span id="Responsive_Display_Ads_Specifications">Responsive Display Ads Specifications</span></h2>



<p>Over the past decade, <strong>image ads have become considerably more advanced and are highly versatile</strong>. Along with Google Display Ads, the Google Ads platform now provides users with the opportunity to create <a href="https://support.google.com/google-ads/answer/6363750?hl=en">Responsive Display Ads</a>. These ads will use as much as 15 image assets that are combined with the descriptions and headlines that occur with a basic text ad.</p>



<p>At this time, Google takes the image assets and further resizes them to adhere to the display specifications for each individual user. <strong>You don’t need any technical skills to create a responsive ad</strong>. All that’s required is for you to provide Google with the video or image assets that you’d like to use.</p>



<p>The machine learning algorithms that Google uses will then serve these ads to users who are most likely to click on them. Keep in mind that data on the success of these images isn’t as easy for Google to collect as it is with standard image ads. While you’ll receive insights from Google Ads, it’s difficult to test different assets against one another for more granular data. These ads are highly effective when paired with <a href="https://advertising.amazon.com/library/guides/remarketing">remarketing campaigns</a> since they are free to create.</p>



<h2 class="wp-block-heading"><span id="Google_Ads_Best_Practices">Google Ads Best Practices</span></h2>



<p>Once you’ve determined which ad format you’d like to use, the next step involves uploading all of your images and making sure that your audience targeting is set to adhere to your campaign goals. The following details some of the <a href="https://brytdesigns.com/google-conversion-tracking-shopify">best practices</a> you should consider when implementing display ads.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="819" height="1024" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/georgia-de-lotz-Ebb8fe-NZtM-unsplash-819x1024.jpg" alt="google ads best practices" class="wp-image-4668" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/georgia-de-lotz-Ebb8fe-NZtM-unsplash-819x1024.jpg 819w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/georgia-de-lotz-Ebb8fe-NZtM-unsplash-240x300.jpg 240w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1229x1536.jpg 1229w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/georgia-de-lotz-Ebb8fe-NZtM-unsplash-scaled.jpg 1638w" sizes="(max-width: 819px) 100vw, 819px"></figure>



<h3 class="wp-block-heading"><span id="Avoid_Text_Covering_More_than_20_of_Images_and_Animated_Images">Avoid Text Covering More than 20% of Images and Animated Images</span></h3>



<p>Make sure that the text you include <strong>doesn’t cover more than 20% of the images and animated images you upload to Google Ads</strong>. Doing so will cause the platform to deny the ad. If Google Ads disapproves of it, traffic might not reach your display campaign.</p>



<h3 class="wp-block-heading"><span id="Use_Purposeful_Messaging">Use Purposeful Messaging</span></h3>



<p>You should always use purposeful messaging when you’re choosing images or making banners to place in your ads. The unique message or sales proposition that your company offers should be visible and easy to understand. What does your business have that the competition doesn’t? If you can answer this question, you know what to include in your ads. One of your primary goals should be to get users to click on your ads, which is possible if you’ve included an effective message.</p>



<h3 class="wp-block-heading"><span id="Include_a_Clear_Call_to_Action">Include a Clear Call to Action</span></h3>



<p>Make sure that you include a clear call to action as well. The simplest option is to include “Click Here” on the ad. However, doing so increases the likelihood that your ad will be disapproved by the Google Ads platform. Instead, you should include more engaging CTAs like “Contact Us Today” or “Buy Now”. Once this ad has been clicked, users should be sent to a landing page that would be appealing to them. It’s important that the user is able to quickly reach the information they were looking for.</p>



<h3 class="wp-block-heading"><span id="Consistent_Design">Consistent Design</span></h3>



<p>It’s highly recommended that your display ads always have a similar appearance as your website design, which means that the themes and colors should match. The user should be familiar with what they’re seeing when they arrive at your landing page. You can also capture a user’s attention by using contrasting colors with the CTA on your ad. <strong>Any text you place on the ad should be easy to read</strong>.</p>



<p>If you’re unable to develop your own designs and ads at the moment, Google has a stock image solution that you can use when making responsive search ads. Keep in mind, however, that these images will always come with a watermark, which is why it’s more effective when you design your own ads.</p>



<p>You should now have the tools you need to create and upload GIFs to Google Display Ads without encountering any serious issues. Whether you’re retargeting previous customers or want to develop an entirely new display ad campaign, making display ads should help you reach your marketing goals. Even though static ads can be effective, responsive display ads provide users with added variety and oftentimes perform better.</p>


Google Display Ads: Best Practices For Using GIFs


<p>Google has been the de facto search engine for well over a decade. <a href="https://skai.io/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/">More than 5.6 billion searches</a> are made every day through the Google search engine. Over the years, it has become increasingly easy for people to search for their preferred companies and shop online.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Are_Google_Ads">
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                <span class="lwptoc_item_label">What Are Google Ads?</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Are the Different Types of Google Ads?</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Google Ads Opportunities for Advancement</span>
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                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">5 Ways Google Ads Can Advance Your Business Goals</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Develop_Your_Brand_Awareness">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Develop Your Brand Awareness</span>
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    </div><div class="lwptoc_item">    <a href="#Make_Google_Targeted_Ads">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">Make Google Targeted Ads</span>
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                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">Goals and Remarketing to Reach Specific Customers</span>
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                    <span class="lwptoc_item_number">4.4</span>
                <span class="lwptoc_item_label">Save Time and Money with Targeting</span>
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    </div><div class="lwptoc_item">    <a href="#Make_More_Profitable_Marketing_Decisions">
                    <span class="lwptoc_item_number">4.5</span>
                <span class="lwptoc_item_label">Make More Profitable Marketing Decisions</span>
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<p>To make sure that businesses were able to bring potential customers to their website, Google created the <a href="https://wp.brytdesigns.com/become-a-google-ads-specialist/">Google Ads platform</a>, which allows businesses to effectively advance some of their business goals. If the ads that you create contain relevant keywords that will these ads to be displayed to your target audience, there’s a good chance that you’ll be able to bring in more traffic to your website.</p>



<p>Once you start to drive more traffic to your website, an increasing number of users will look at the services and products that you offer, which means that conversion rates might increase as well. By placing Google Ads on the search engine, you have the opportunity to show users the products you offer and what makes your brand stand apart.</p>



<p>Google Ads is a popular tool that provides website owners with the opportunity to <strong>increase the amount of traffic that reaches their website, drive sales, and market products</strong>. Because these ads mainly consist of pay-per-click (PPC) ads, you’ll only pay when someone clicks on the ad, which allows you to avoid overpaying for a poorly performing ad. This article takes a closer look at five ways that Google Ads can help you reach your business goals.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="447" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1024x447.jpg" alt="google ads" class="wp-image-4375" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1024x447.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-300x131.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1536x671.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832.jpg 1902w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Are_Google_Ads">What Are Google Ads?</span></h2>



<p><a href="https://wp.brytdesigns.com/become-google-adwords-pro-awesome-resources/">Google Ads</a> is a type of paid advertising platform that involves PPC ads. In this scenario, you will only pay Google when a user clicks on the ad and is taken to a landing page on your website. Once you’ve created a PPC ad, it can be displayed on relevant search results depending on the keywords you included in the ad. With the right approach, <strong>you could advertise your brand or products to members of your target audience</strong>.</p>



<p>Google Ads provides website owners with the opportunity to increase the amount of qualified traffic that reaches their website. Qualified traffic involves good-fit customers who are already searching for services or products that are similar to the ones offered by your company. In the event that your ads are effective, you may notice an increase in site traffic, phone calls, and in-store visits.</p>



<p>Keep in mind that the ads you create with Google Ads can be tailored to desktop and mobile devices. These ads will only be displayed to your target audience when they search for a service or product that relates to your business, which increases the likelihood that these users will click on the ad in question.</p>



<p>Ads that you create with Google Ads can be used across several different channels, <strong>which include Google Display Network, YouTube, and Blogger</strong>. As touched upon previously, the ads you create can be tailored to suit your exact budget. Google Ads provides customers with a tool that allows them to remain under a monthly cap if needed.</p>



<p>It’s also possible to stop or pause ad campaigns at any time. Google Ads can be used for a wide range of different campaigns, which include everything from video ad campaigns to shopping ad campaigns. If you want to perform a remarketing campaign that sends marketing materials to users who have recently made a purchase on your website, Google Ads gives you the ability to do so.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="586" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1024x586.jpg" alt="what are google ads" class="wp-image-4376" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1024x586.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-300x172.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1536x880.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Are_the_Different_Types_of_Google_Ads">What Are the Different Types of Google Ads?</span></h2>



<p>There are many types of PPC ads that you can create when using the Google Ads platform, the primary of which include:</p>



<ul><li>Search ads – These are text ads that are displayed with Google search results</li><li>Display ads – These are image ads that show up on Gmail or other websites</li><li>Video – Most Google video ads are displayed on Google</li><li>Shopping – These are product listings that can be placed on Google</li><li>App – You can implement app promotions via many different channels</li><li>Local – The ads you make can focus on your local audience to drive consumers to your company’s physical location</li></ul>



<h2 class="wp-block-heading"><span id="Google_Ads_Opportunities_for_Advancement">Google Ads Opportunities for Advancement</span></h2>



<p>When you develop ads on the Google Ads platform, you can target a wide range of different goals depending on what you want your business to achieve with this campaign. Regardless of the size and type of business you run, you can <strong>tailor your Google Ads campaign to focus on increasing brand awareness or boosting conversion rates</strong>. The many types of goals that can be tracked with Google Ads include:</p>



<ul><li>Sales</li><li>Website traffic</li><li>Leads</li><li>Brand awareness</li><li>Product consideration</li><li>App promotion</li></ul>



<h2 class="wp-block-heading"><span id="5_Ways_Google_Ads_Can_Advance_Your_Business_Goals">5 Ways Google Ads Can Advance Your Business Goals</span></h2>



<p>There are a couple of ways you can use marketing to achieve a business goal. One option is to grow organically, which can be done with content like:</p>



<ul><li>Posts on social media platforms like Facebook and Twitter</li><li>User-generated content</li><li>Guest posts on your website</li><li>Blog articles</li><li>Search engine optimization</li><li>Email newsletters</li><li>Link generation</li></ul>



<p>Organic marketing doesn’t cost much, which means that the returns from an organic marketing campaign can be high. While organic growth is great for businesses that can obtain it, paid growth is also a highly effective method of increasing traffic and sales.</p>



<p>Paid growth occurs when you pay for marketing materials, which are then distributed to potential customers. If you create a PPC ad on Google Ads, any new lead or conversion that occurs when a user clicks on this ad is considered to be a form of paid growth. The many benefits of obtaining paid growth with Google Ads include:</p>



<ul><li>Increase qualified leads</li><li>Grow your total phone sales</li><li>Drive more in-person sales</li><li>Boost conversion rates for qualified leads</li><li>Influence your target audience</li><li>Increase website traffic</li><li>Maximize exposure and brand awareness</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="737" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1024x737.jpg" alt="online store" class="wp-image-4377" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1024x737.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-300x216.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1536x1105.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Develop_Your_Brand_Awareness">Develop Your Brand Awareness</span></h3>



<p>Each business has a brand message that they want customers to understand. If you can get the name of your company to be spoken as a brand name by potential customers, you’ll have a better possibility of appealing to these customers and getting them interested in what your business has to offer.</p>



<p>Brand awareness determines how close someone will become to the services or products you provide. When you create ads on Google Ads that display your brand message and show customers what you offer, <strong>the people who sees these ads might begin to view your company in a better light</strong>.</p>



<h3 class="wp-block-heading"><span id="Make_Google_Targeted_Ads">Make Google Targeted Ads</span></h3>



<p>It’s possible to use the Google Ads platform to make targeted ads, which are similar to direct emails. You’ll be targeting a select group of potential customers who have something in common with one another. For instance, you could target potential customers who are searching for the service or product that your business provides.</p>



<p>You could also target people by language or location, which gives you the opportunity to provide your main audience with the message you believe will be most compelling to them. If you want your targeted ads to be as effective as possible, it’s highly recommended that you <a href="https://blog.hubspot.com/service/know-your-audience">know your audience</a>, which allows you to tailor content to their specific needs. When creating these ads, you might want to:</p>



<ul><li><a href="https://wp.brytdesigns.com/understanding-google-keyword-analytics/">Target individuals based on keywords</a></li><li>Target individuals based on job title, location, or industry</li><li>Target individuals who show interest in your services or products</li><li>Target individuals who have visited your main competitor’s website</li><li>Target individuals based on their personality or age</li></ul>



<h3 class="wp-block-heading"><span id="Goals_and_Remarketing_to_Reach_Specific_Customers">Goals and Remarketing to Reach Specific Customers</span></h3>



<p>Goals are actions that you would like your customers to take. <strong>The right goals can be used as a measure of current success</strong>. Google Ads has numerous goals that businesses can track while using the platform. Once you’ve set a goal to be tracked, you’ll be able to identify the number of people who purchase one of your products or create a membership after clicking on your ad.</p>



<p>It’s also possible to <a href="https://www.outbrain.com/blog/remarketing-guide/">perform remarketing</a> with this platform. While it’s essential that your business reaches new customers if you want to grow, it’s also recommended that you bring back people who have already been on your website. Remarketing allows you to advertise to any customers who have visited your website in the past.</p>



<h3 class="wp-block-heading"><span id="Save_Time_and_Money_with_Targeting">Save Time and Money with Targeting</span></h3>



<p>If you want to save time and money when using Google Ads, there are several things you can do. For one, try to limit the number of customers who view your ad in the first place. When your ads are viewed by a smaller subset of potential customers, you can keep costs down.</p>



<p>The targeting method with Google Ads also allows you to reduce the number of people who move through your entire sales process, which results in the people who do becoming qualified prospects. Make sure that you <strong>only bid on keywords that you believe your website can take full advantage of</strong>. Bidding fewer times means that you spend less money with Google Ads.</p>



<p><a href="https://www.precisely.com/glossary/geotagging">Consider performing geotagging</a> to make sure that your ads are only viewed by customers in specific locations. You can also enhance the effectiveness of your ads by <a href="https://support.google.com/google-ads/answer/2453972?hl=en">excluding various search terms</a> from your Google Ads campaign, which is a feature provided by the Google Ads platform.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1024x683.jpg" alt="save money" class="wp-image-4378" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Make_More_Profitable_Marketing_Decisions">Make More Profitable Marketing Decisions</span></h3>



<p>Google Ads should be able to help you make more profitable marketing decisions by giving you insight into how your ads are performing. There are a couple of features that Google Ads provides to help business owners make better decisions, which include <strong>adding unique targeting options and adjusting your bids and ad spend</strong>. Google Ads allows you to place a cap on how much money you spend in a marketing campaign.</p>



<p>Google Ads has proven to be an advantageous tool for business owners who would like to grow their business with paid ads. When you make an ad on the Google Ads platform, you can use the right keywords to ensure that only members of your target audience are able to see the ad. Once these ads have been launched, you’ll only pay when users click the ad, which should keep your marketing budget under control.</p>


5 Ways Google Ads Help You Advance Your Business Goals


<p>Google Ads is a platform that provides businesses with the opportunity to purchase paid advertisements that will show up in relevant search results. Along with the Google Ads platform, you can also purchase advertisements through Google that will appear directly on other websites via Google’s AdSense program.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_Google_Ads">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are Google Ads?</span>
    </a>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why Should I Track My Conversions?</span>
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                <span class="lwptoc_item_label">How Do I Set Up Google Ads Conversion Tracking in Shopify?</span>
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                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">1. Create a Conversion Action in Google Ads</span>
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                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">2. Install the Global Site Tag in Your Shopify Theme Code</span>
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                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">3. Install the Event Snippet</span>
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                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">4. Make the Conversion Value Dynamic</span>
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<p>Keep in mind that the Google ads you purchase can show up at the top of the search results page or at the bottom of the same page. They will be clearly marked with an “Ad” indicator. One reason why advertising your business or brand on Google is highly effective is because of the ability companies have to place their ads in front of their target audience. Ads will only be shown in relevant search results, which means that anyone who sees these ads will already be interested in the products or services they’re advertising.</p>



<p>If you use the Google Display Network for your Google ads, you’ll have the opportunity to <strong>create ads in video, text, or image form</strong>. Once you’ve purchased ads, it becomes important to track the ad performance, which can be done with <a href="https://support.google.com/google-ads/answer/1722022?hl=en">conversion tracking tools</a>. Conversion tracking involves tracking the number of users who clicked on an ad and how many of these users end up making a purchase or creating a membership.</p>



<p>If you find that your conversion rates are low but your bounce rates are high, this indicates that users are leaving immediately after reaching your website, which means that your landing page likely has a poor design. Tracking conversion rates with Google Ads is highly recommended if you want to gain insight into how potential customers view your business and if they are purchasing products at a high rate. The Google Ads conversion tracking setup in Shopify can be done in four steps, which are as follows:</p>



<ul><li>Create conversion actions with Google Ads</li><li>Install a global site tag in the Shopify theme code</li><li>Install an event snippet</li><li>Set the conversion value to dynamic</li></ul>



<p>The following tells you everything you need to know about tracking conversion in Shopify and why it’s important.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="google ads console" class="wp-image-4325" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_are_Google_Ads">What are Google Ads?</span></h2>



<p>As mentioned previously, Google Ads is considered to be a paid advertising platform. If you purchase ads on this platform, you’ll be tasked with paying whenever someone clicks on the ad in question. Before delving further into Google Ads, you should understand what search and display ads are.</p>



<p><a href="https://www.meetsoci.com/blog/search-advertising/">Search ads</a> are a form of pay-per-click advertising that allows ads to be displayed directly above or below search engine results in the event that a user enters a relevant keyword. In comparison, <a href="https://www.acquisio.com/blog/agency/what-are-display-ads-5-steps-to-effective-visual-advertising/">display ads</a> will appear on larger targeting parameters, which means that they won’t only be displayed in a single location in relevant search results. These ads can also be shown on websites that are part of the <a href="https://support.google.com/google-ads/answer/2404190?hl=en">Google Display Network</a> and can even pop up on social media platforms.</p>



<p>Google Ads has proven to be a highly effective platform for businesses that want to bring more traffic to their websites. Since the only people who click on these ads are ones who would have at least some interest in your product or brand, the traffic that reaches your website from Google Ads is qualified and high-quality traffic. Along with increasing site traffic, you should also notice an increase with in-store visits as well as more phone calls.</p>



<p>Google Ads makes it easy for site owners to <strong>create well-designed ads that will reach a target audience</strong>. The ads you place on Google can also appear on other Google-related channels, which include YouTube and the Google Display Network. As you continue using the Google Ads platform, you’ll be given tools and reports to help you analyze your ads and how they’ve performed. To understand how effective Google Ads can be, keep in mind that:</p>



<ul><li>The Google Ads click-through rate is right around 2%, which is very high in comparison to other platforms</li><li>More than 40% of consumers will purchase an item or service they see via a YouTube ad</li><li>Display ads result in more than 180 million impressions every month.</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="701" src="https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1024x701.jpg" alt="what are google ads" class="wp-image-4328" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1024x701.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-300x205.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1536x1051.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_Should_I_Track_My_Conversions">Why Should I Track My Conversions?</span></h2>



<p>There are many reasons why it’s important to track your conversions, the primary of which is that you’ll be able to more organically identify how to use your ad spend. The results you receive from tracking conversions should help you determine which areas need improvement with your current focus. By tracking conversions, you can:</p>



<ul><li>Determine what your return on investment is, which allows for informed decisions surrounding ad spend</li><li>Identify which keywords, campaigns, and ads have driven customer activity</li><li>Implement smart bidding strategies to optimize your ad campaigns</li></ul>



<p>More than five billion search queries occur on a daily basis, which is why it’s essential that you measure performance to determine if your money is being spent wisely. Keep in mind that Google Ads has existed for almost 20 years, which ensures that it has authority when it comes to paid advertising.</p>



<p>It’s also important that you track Google Ads conversions since your competition will likely be doing so as well. If you want to remain ahead of the competition, <strong>making business decisions based on measurable data is essential</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280-1024x682.jpg" alt="understanding google analytics" class="wp-image-4050" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="How_Do_I_Set_Up_Google_Ads_Conversion_Tracking_in_Shopify">How Do I Set Up Google Ads Conversion Tracking in Shopify?</span></h2>



<p>It’s possible to track conversions in Shopify with the tracking tool that Google offers. With this tool, it’s possible to measure how well your Google ads are performing. The four-step process involves:</p>



<ul><li>Develop a conversion action</li><li>Implement a global site tag</li><li>Add an event snippet</li><li>Adjust conversion values</li></ul>



<h3 class="wp-block-heading"><span id="1_Create_a_Conversion_Action_in_Google_Ads">1. Create a Conversion Action in Google Ads</span></h3>



<p>The first step in tracking conversions involves creating a conversion action within the Google Ads tool. It’s important to understand that the conversions you choose to track can differ depending on what your business goals are. Examples of measurable conversions include form submissions, purchases, and sign-ups. The process for creating a conversion action is as follows:</p>



<ul><li>Log in to the Google Ads account you’ve made</li><li>Select the “Tools” button at the upper right corner of the page</li><li>Select “Conversions” under the “Measurement” tab</li><li>Click on the “+ New Conversion” button</li><li>Choose the website</li><li>Enter the domain of your website, after which the “Scan” button should be clicked</li></ul>



<p>The quickest way to create a conversion action is to track a specific page load as a conversion, which will be shown to you as an option when you click the “Scan” button. Customers don’t always reach a conversion in a straight path. These individuals can click on several ads before landing on yours. With <a href="https://support.google.com/analytics/answer/1662518?hl=en">attribution models</a>, it becomes possible to allot credit for every type of ad interaction, which means that you can assign worth to each interaction. When you want to optimize the effectiveness of your ads, you can use attribution models like:</p>



<ul><li>Last click – The final ad that’s clicked will obtain all credit in regards to the conversion</li><li>First click – The initial ad that’s clicked will obtain all credit in regards to the conversion</li><li>Linear – Credit is apportioned equally for every ad interaction</li><li>Time decay – Interactions that occur closer to the conversion receive more credit</li><li>Position-based – The final and first interaction will each receive 40% of the credit with the final 20% being spread to other interactions</li><li>Data-driven – Credit is distributed based on previous data for the conversion action, which means that this model relies on data from your customers</li></ul>



<h3 class="wp-block-heading"><span id="2_Install_the_Global_Site_Tag_in_Your_Shopify_Theme_Code">2. Install the Global Site Tag in Your Shopify Theme Code</span></h3>



<p>Once the conversion action has been made, you’ll be tasked with installing a global site tag, which must be placed in the code for your Shopify theme. You can accomplish this goal by:</p>



<ul><li>Select the “Install the tag yourself” button once you reach the “Set up the tag” step</li><li>Choose the option that best applies once you reach the “Global site tag” area</li><li>You’ll be given a global site tag, which you should copy</li><li>Bring up another browser tab before entering your Shopify admin area and selecting “Online Store”</li><li>Click on the “Actions” button before selecting “Edit Code”</li><li>Open the theme.liquid file</li><li>Paste the global site tag that you copied directly between the head tags, which will apply this tag to each page on your website</li><li>Click on the “Save” button</li></ul>



<pre class="wp-block-code"><code>&lt;!-- Global site tag (gtag.js) - Google Ads: CONVERSION_ID --&gt;
  &lt;script async src="https://www.googletagmanager.com/gtag/js?id=AW-CONVERSION_ID"&gt;&lt;/script&gt;
  &lt;script&gt;
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());

    gtag('config','AW-CONVERSION_ID');
  &lt;/script&gt;</code></pre>



<h3 class="wp-block-heading"><span id="3_Install_the_Event_Snippet">3. Install the Event Snippet</span></h3>



<p>Now that global site tag has been installed in your website, you must add your event snippet to the checkout page. This snippet will track conversions when a user clicks an ad and eventually enters your store’s checkout page. To install the event snippet, make sure that you:</p>



<ul><li>Select “Page Load” in the event snipped area</li><li>Copy the code</li><li>Click on the “Settings” option in your Shopify admin area, after which you can choose “Checkout”</li><li>Navigate to the “Order Processing” area, which has an additional scripts text box</li><li>Post the event snippet in the aforementioned box</li></ul>



<p>You can see what the event snippet should look like at this <a href="https://www.almondsolutions.com/details/24/how-to-implement-event-snippet-code-through-google-tag-manager">event snippet guide</a>.</p>



<pre class="wp-block-code"><code>&lt;!-- Event snippet for Example conversion page --&gt;
    &lt;script&gt;
      gtag('event', 'conversion', {'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL',
        'value': 1.0,
        'currency': 'USD'
      });
    &lt;/script&gt;</code></pre>



<h3 class="wp-block-heading"><span id="4_Make_the_Conversion_Value_Dynamic">4. Make the Conversion Value Dynamic</span></h3>



<p>The fourth and final step involves making the conversion value dynamic. In the event that the conversion action you wish to track involves purchases that occur through your online storefront, <strong>each conversion value will be different based on the price of each item and what the ad is marketing</strong>. If you want to track different values for every conversion, the event snippet must be edited. The steps needed to make an event snipped dynamic include:</p>



<ul><li>Enter the Shopify admin area before navigating to “Settings” and “Checkout”</li><li>Locate the event snippet that’s situated in the additional scripts text box, which is itself in the “Order Processing” area</li><li>The line that begins with ‘value’: should be replaced with <strong>‘value’: {{ checkout.subtotal_price | money_without_currency }}</strong>, if you want to exclude shipping and taxes from the total conversion amount</li><li>If you want to include shopping and taxes in the total conversion amount, replace the ‘value’: line with <strong>‘value’: {{ checkout.total_price | money_without_currency }},</strong></li></ul>



<p>Google Ads conversion tracking gives you the opportunity to identify the percentage of users who click on your search/display ads before eventually making a purchase or signing up for a newsletter. If you have a Shopify website and online storefront, tracking conversions can be done in four simple steps, which are detailed above.</p>


How To Set Up Google Ads Conversion Tracking in Shopify

Google sign in front of a colorful building

Become an Google Adwords Pro with these Awesome Resources


<p>With more than 2.8 billion active users every month, Facebook is currently the largest social media platform in the world. When you’re running any type of business, you should take steps to reach as many potential customers as you can. <strong>Facebook offers its own advertising platform that provides businesses with the opportunity to place ads directly on Facebook</strong>. If you take the right approach with your <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">Facebook advertising strategy</a>, you have the potential to obtain a high number of new users as well as a large amount of traffic to your website.</p>



<p>The primary reason to use the <a rel="noreferrer noopener" href="https://www.facebook.com/business/ads" target="_blank">Facebook Ads platform</a> is that taking a targeted ad approach is<em> simple and straightforward</em>. Facebook makes it easy to target a specific segment of users with the message that you believe will be the most effective. When you want to get started with Facebook Ads, all you need to do is create a Facebook business page if you don’t already have one. From here, head to the “Business Manager” or “Facebook Ads Manager” area to create your first Facebook ad campaign.</p>


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                <span class="lwptoc_item_label">The Importance of a Facebook Ad Strategy</span>
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                <span class="lwptoc_item_label">Concluding Thoughts on Facebook Advertising</span>
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<p>Creating a campaign with Facebook Ads is also relatively straightforward but has a large number of options for you to select from. You can craft a highly targeted campaign that’s designed to reach a small subset of users if you want to. Whether you’re currently looking to grow your business or have just formed a company, <strong>there are many benefits that come with using ads for your company</strong>.</p>



<p>For one, you’ll be able to reach a wide range of people who may predominantly use social media platforms when browsing the internet. The platform also provides businesses with comprehensive analytics, which means that you’ll be able to measure the performance and effectiveness of your ad campaigns. It’s possible to micro-target a specific audience with Facebook Ads. Keep in mind that <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/btob.asp" target="_blank">B2B businesses</a> can also benefit from advertising on Facebook. <em>This article offers some insightful tips and suggestions on how to optimize your marketing strategy when placing ads on Facebook</em>.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Facebook Ads Tutorial 2021 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)" width="640" height="360" src="https://www.youtube.com/embed/gi4yDTUar_8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h2 class="wp-block-heading"><span id="The_Importance_of_a_Facebook_Ad_Strategy">The Importance of a Facebook Ad Strategy</span></h2>



<p>Creating a Facebook ad strategy is highly important for any business that wants to reach customers who primarily use social media when on the internet. <strong>Facebook is considered by many to be among the best advertising platforms available to companies</strong> because of its extensive targeting capabilities, the ability to scale to a substantially larger audience, and tools that make it easy to reach potential customers on a frequent basis.</p>



<p>When you start using Facebook Ads for your marketing campaign, you’ll quickly notice that ther<em>e isn’t a one-size-fits-all strategy</em> that you’re required to use if you want your campaign to be successful. In fact, there are many methods you can use to get the most out of Facebook Ads. If the main product you’re trying to sell is listed at $25, the marketing strategy you implement should be considerably different than the one you would use when selling a $20,000 product. For instance, the advertising strategy for a car dealership should differ from the strategy that a home furnishings company uses.</p>



<p><strong>Facebook Ads offers the tools needed to create all types of marketing campaigns that are geared towards different subsets of users</strong>. Even though other ad platforms offer beneficial features and tools that you can use to grow your company, the main advantage associated with the Facebook platform is that you will instantly gain access to billions of users. As such, there’s a good chance that most of your customer base is on Facebook, which gives you a great opportunity to advertise to your target audience even when they aren’t browsing your website.</p>



<p>The type of Facebook ad strategy that you use depends on how much competition you currently have on platforms like Facebook and Instagram. Your level of competition is important because Facebook advertising is designed to be <a href="https://www.callrail.com/blog/interruption-marketing-permission-marketing/" target="_blank" rel="noreferrer noopener">interruption-based advertising</a>, which means that you need to stand out when compared to the competition. Your ability to stand out depends on how much competition you have. The tactics that work for high-competition businesses don’t necessarily produce the same results when performed by low-competition businesses.</p>



<h2 class="wp-block-heading"><span id="Find_Your_Average_Customer">Find Your Average Customer</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/12/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg" alt="facebook ads" class="wp-image-4007" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/12/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/austin-distel-tLZhFRLj6nY-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/austin-distel-tLZhFRLj6nY-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/austin-distel-tLZhFRLj6nY-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>While you’re creating a Facebook advertising strategy, it’s important that you identify your average customer, which allows you to obtain the average customer value. <strong>Many businesses primarily focus on producing creative ads that they believe will immediately appeal to their core audience</strong>. Even though this method can prove to be effective, it’s still highly recommended that you <a href="https://www.digitalmarketer.com/blog/how-to-calculate-average-customer-value-funnel/" target="_blank" rel="noreferrer noopener">take your average customer value into account</a>, which refers to how much customers are worth.</p>



<p>When you have a relatively high average customer value, this means that you can spend more money to acquire customers because you know that these customers will eventually spend an ample sum of money when purchasing products or services from your brand.<em> Keep in mind that this strategy can also depend on the volume of customers that you currently have</em>. In the event that your company has a low average customer value, it’s important that you <a href="https://wp.brytdesigns.com/google-analytics-expert/">obtain a high volume of customers</a> to offset this issue. On the other hand, companies with a high average customer value don’t necessarily need to acquire a high number of new customers.</p>



<p>While it’s possible to measure the initial customer value or lifetime customer value, the results from these measurements aren’t as actionable when you’re trying to optimize your Facebook advertising strategy. <strong>The number of money customers spends when they first purchase products from you could be significantly higher than the amount of return business you receive from them</strong>, which is why it’s recommended that you calculate the average customer value over a 12-month period.</p>



<p>Before making these calculations, keep in mind that there are numerous pieces of software that simplify this calculation, one of which you can <a href="https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-value" target="_blank" rel="noreferrer noopener">find and download on HubSpot</a>. Let’s say that you know the average customer spends $40 every time they shop at your business.</p>



<p>You should then try to identify how often the average customer shops at your store. If the average customer does business with you once per month, you would multiply 40×12 to obtain the average customer value over a 12-month period. Make sure that you differentiate revenues from profits when making your calculations.</p>



<h2 class="wp-block-heading"><span id="Determine_the_Amount_of_Competition_You_Have">Determine the Amount of Competition You Have</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-pixabay-267401-1024x680.jpg" alt="adwords for facebook advertising" class="wp-image-4008" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-pixabay-267401-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-pixabay-267401-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-pixabay-267401.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Your next step should be to identify how much competition you have, which allows you to determine what kind of strategy you should use on the Facebook Ads platform. When you’re advertising a service or product that can only be delivered locally to nearby cities and towns, this means that you will automatically have significantly lower competition when compared to businesses that deliver internationally.</p>



<p><strong>Try to determine how many businesses your customers can choose if they want a similar product/service and decide not to shop with you</strong>. You should then do some research to identify how many of these companies are placing ads on Facebook. If you have high competition in the real world, it’s possible that only a small selection of these businesses advertise on Facebook, which means that you would technically have low competition on Facebook.</p>



<p><strong>The size of the city or area you operate out of can also dictate what advertising strategy you use and how much competition you have</strong>. A restaurant operating out of New York City will invariably have more competition than a restaurant in Buffalo, NY. Once you’ve identified your competition, you can use a tool called <a href="https://www.facebook.com/ads/library/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=US&amp;media_type=all" target="_blank" rel="noreferrer noopener">Facebook Ad Library</a> to research competitor names, which will allow you to ascertain whether or not your competition is advertising on Facebook.</p>



<h2 class="wp-block-heading"><span id="Check_Out_which_Facebook_Ad_Tool_is_Best_for_Your_Business">Check Out which Facebook Ad Tool is Best for Your Business</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-oleg-magni-2733663-1024x682.jpg" alt="best tools for facebook ads" class="wp-image-4009" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-oleg-magni-2733663-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-oleg-magni-2733663-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/pexels-oleg-magni-2733663.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The exact tool or strategy you use when creating a marketing campaign on Facebook depends on the amount of competition you have and the current average customer value that you’ve calculated. Let’s say that your business has low customer value and low competition. In this situation, your ads won’t need to stand out from the rest since you won’t be competing with many other businesses. You should also avoid spending too much money on Facebook Ads because the customers you acquire won’t spend a substantial sum of money.</p>



<p><strong>With low competition and low customer value, a high customer volume is most important</strong>. You should focus on cultivating high levels of interest among prospective customers by delivering fantastic customer service and by providing customers with what they want from your company. When you provide customers with a good experience, they are much more likely to recommend your business and brand to their friends. In this specific situation, you might want to use the brunt of your marketing budget in the first 3-6 months following your initial ads. After this period of time, you’ll likely reach some level of market saturation.</p>



<p>There are technically four strategies you can use when advertising on Facebook, which is differentiated by customer value and competition. <em>These strategies include</em>:</p>



<ul><li>High customer value/high competition</li><li>High customer value/low competition</li><li>Low customer value/high competition</li><li>Low customer value/low competition</li></ul>



<p><strong>The amount of budget you decide to spend on Facebook Ads depends on the strategy you’re using</strong>. For a high customer value and low competition strategy, your spending can be high. However, you don’t need to spend as much to acquire customers as a result of the low competition.</p>



<h2 class="wp-block-heading"><span id="Concluding_Thoughts_on_Facebook_Advertising">Concluding Thoughts on Facebook Advertising</span></h2>



<p>The Facebook Ads platform is a highly advantageous way to gain new customers, grow your brand, and expand your reach. Since billions of people use Facebook every month, you can be confident that a targeted ad campaign will at least reach the intended audience. In general, advertising is more important than ever in today’s world. Even if your brand or business fills a specific niche, there’s a good chance that you’ll have at least some competition to contend with.</p>



<p><strong>More companies are taking an online-focused approach to do business as well, which may result in a higher percentage of your competition advertising their brands on Facebook and similar websites</strong>. However, you can stand out among the rest by delivering creative ads that are targeted to your main audience. The analytics tools available through the Facebook Ads platform will help you assess your campaign’s performance, which allows for quick optimization.</p>



<p>Whether you advertise on Facebook or similar platforms, marketing is highly important if you want to create more brand awareness. Even if you offer a compelling product/service and great customer service, your customer base could remain small if you don’t expand your awareness through advertising.</p>


Insightful Tips to Optimize Your Facebook Advertising Strategy


<p>PPC is among the most important terms that all marketers should understand.<strong> It means pay-per-click, which is a type of paid ad that you can use in any marketing campaign</strong>. In the event that you <a href="https://www.wordstream.com/ppc">implement PPC ads</a> on Google, <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">Facebook</a>, or any number of other websites, you will pay a small amount of money every time a user clicks on your ad. Likely the best aspect of PPC ads is that you only pay when users click on your ads, which means that you won’t automatically spend too much money on ineffective marketing.</p>



<p>This form of marketing also<strong> allows you to <a href="https://useinsider.com/glossary/qualified-lead/">obtain qualified leads</a> who are more likely to purchase a product or create a membership on your website</strong>. To get the most out of PPC ads, it’s highly recommended that you focus on improving the landing pages that users are taken to after they click on one of your ads. If the page is well-designed and visually appealing, users are more likely to remain on your website.</p>



<p>A key component of PPC advertising is keyword research, which is necessary if you want your ads to be displayed to users who make up your target audience. When users enter words or phrases that are specifically related to your company or the industry you operate out of, it’s important that your PPC ads show up in the search results.</p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                <span class="lwptoc_item_label">What Are PPC Keywords Based on Today?</span>
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                <span class="lwptoc_item_label">4 Ways to Save You Time &amp; Money on PPC Keywords</span>
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                <span class="lwptoc_item_label">3. Create Keyword Categories</span>
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                <span class="lwptoc_item_label">4. Define the Right Keyword Categories and Research Questions</span>
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                <span class="lwptoc_item_label">Tools Used for PPC Keyword Research</span>
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<p>Before you start performing keyword research to make sure that your PPC ads are paired with the right keywords, you should understand that <strong>Google uses artificial intelligence and natural language processing tools to provide users with the search results</strong> they’re looking for even if they don’t type in the exact words that match their intended result.</p>



<p>Google’s search algorithm has been refined over the past decade to make sure that the right keywords lead to the correct search results. If you can tie your PPC ads to relevant keywords, your ads should be displayed to your main audience without issue. As touched upon previously, PPC ads are different from <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">standard paid ads</a> in that you don’t pay a single fee immediately after purchasing an ad. Instead, you’ll only pay when someone clicks on your ad. <em>This article provides you with a comprehensive guide on performing keyword research for your PPC ad campaign</em>.</p>



<h2 class="wp-block-heading"><span id="What_Are_PPC_Keywords_Based_on_Today">What Are PPC Keywords Based on Today?</span></h2>



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<iframe loading="lazy" title="How to Do Keyword Research for PPC | WordStream" width="640" height="360" src="https://www.youtube.com/embed/x_mpi9jQ2tc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<p>Today, Google doesn’t use PPC keywords like they once did. In fact, Google wasn’t originally supposed to be centered around keywords. In the past, Google would directly match words from a user’s search term to the keywords in a paid ad list. While this technique was somewhat helpful at providing users with the websites they were looking for, it was only effective if the user knew exactly what they were looking for when entering a search term.</p>



<p>Because of the substantial changes that have been made to the Google algorithm over the years, <strong>there are three things that are used less today when it comes to PPC keywords</strong>. For one, <em>a lower number of keywords trigger ads</em>, which means that keywords with low commercial intent or low search volume won’t perform well.</p>



<p>It’s also important to note that <em>fewer keywords are necessary for coverage</em>, which means that you can’t precisely control keywords. The third thing that you should know about PPC keywords is that they aren’t as large of a signal as they once were. Today, Google uses implicit queries and search intent to determine which ads they would like to serve to users. Even though keyword research is becoming more complex <a href="https://wp.brytdesigns.com/8-fantastic-free-seo-tools-2020/">in regards to SEO</a>, it’s now easier to implement for PPC ads.</p>



<h2 class="wp-block-heading"><span id="4_Ways_to_Save_You_Time_Money_on_PPC_Keywords">4 Ways to Save You Time &amp; Money on PPC Keywords</span></h2>



<p>When you want to save both time and money on the PPC keywords you purchase, the following offers four methods that can help you reach your goals.</p>



<h3 class="wp-block-heading"><span id="1_Plan_Out_Your_Goal">1. Plan Out Your Goal</span></h3>



<p>The first thing you should do is plan out your goal for your PPC ads. Unless you fully understand how PPC ads will help your business grow, you shouldn’t use them. It’s important to understand that using PPC ads on search engines means that only your target audience will see these ads. <strong>If the ads aren’t well-designed or compelling, you could hurt your brand image</strong>.</p>



<p>Keep in mind that you aren’t purchasing keywords or traffic. Instead, you’re paying for the opportunity to place ads in the exact spot where your target audience will see them when searching for related keywords. By typing in a keyword related to your ad, you can already be confident that the user is interested in the subject of your ad.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-fauxels-3183150-1-1024x683.jpg" alt="planning your PPC keyword research" class="wp-image-3910" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-fauxels-3183150-1-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-fauxels-3183150-1-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-fauxels-3183150-1-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-fauxels-3183150-1-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="2_Gain_Prospect_Awareness">2. Gain Prospect Awareness</span></h3>



<p>Once you’ve determined what your primary goal is, you should then focus on gaining prospect awareness, which will help you provide your audience with ads that they will choose to click on. It’s important that you understand who your audience is and what they want from a brand like yours. There are <em>five distinct stages of keyword awareness</em>, which include:</p>



<ul><li>Pain/problem aware</li><li>Solution aware</li><li>Product aware</li><li>Most aware</li><li>Goal</li></ul>



<p><strong>The people who are aware of the pain/problem will make up most of the people who end up searching for the keyword that relates to your PPC ad</strong>. However, the “most aware” audience includes the people who are most likely to click on your ad. While it’s important that your efforts center around the audience who are most aware of your brand, this audience represents the audience with the lowest volume of searches, which is why your PPC ads should still include other audiences.</p>



<h3 class="wp-block-heading"><span id="3_Create_Keyword_Categories">3. Create Keyword Categories</span></h3>



<p>Your next step should be to create keyword categories that revolve around the level of awareness that your audience has for your brand. This step involves four stages.</p>



<p><strong>Most aware</strong>: In this stage of awareness, your prospects know about your offer and want to take action. At this stage, the most important keywords include your brand name and the names or your services/products. If you find that you have a substantial amount of PPC competition, you’ll likely want to engage in defensive brand bidding with your keywords to make sure that you don’t lose some of your audience.</p>



<p><strong>Product awareness</strong>: During this stage of awareness, your prospects know about the product/service you’re selling but haven’t made a final decision on which company they will purchase the item from. Important keywords for an audience who are product aware include the names of your competitors as well as descriptions of your services and products.</p>



<p><strong>Solution aware</strong>: At this stage of awareness, your prospects are typically aware of the result they’re looking for but not of specific services or brands. The keywords you should focus on include results, features, and outcomes.</p>



<p><strong>Pain/problem awareness</strong>: During this stage of awareness, your prospects are attempting to solve a problem but don’t have much more information about the solution to their problem or the options at their disposal. The main keyword types to focus on include symptoms, goals or desires, and high-level problems. Keep in mind that any problem-aware keywords you use should still tie into your offer. If they don’t, they might not trigger ads.</p>



<h3 class="wp-block-heading"><span id="4_Define_the_Right_Keyword_Categories_and_Research_Questions">4. Define the Right Keyword Categories and Research Questions</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/seo-g9b2690abf_1280-1024x680.jpg" alt="descriptions in keyword research " class="wp-image-3912" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/seo-g9b2690abf_1280-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/seo-g9b2690abf_1280-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/seo-g9b2690abf_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The final aspect of performing PPC keyword research involves defining the right keyword categories and research questions. <strong>It’s important that you don’t just take keywords from lengthy <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">competitor keyword lists</a></strong>, which is easy but likely won’t provide you with effective results. Great research is derived from paying attention to your prospects and focusing intently on your offer. First of all,<em> it’s important to identify the language that your audience is using</em> when searching for keywords that relate to your brand. Looking at review sites like Yelp and Amazon can help you identify the right language during your research.</p>



<p>You should also <strong>conduct in-depth research on the offer you’re including in the ad</strong>. Look up a similar product on Wikipedia to determine how the product is described. You don’t want your ad and landing page to be filled with vague wording that doesn’t properly describe your offer. Once you better understand your offer, you would likely benefit from using keyword research tools.</p>



<p>When conducting research, one of the most common mistakes that businesses and marketers make is to focus on keywords that signal buyer intent. For instance, marketers might believe that “how to look for tennis shoes” is informational and that “buy tennis shoes” is a decision or transaction term, which means that buyers who search for the latter term would have more intent to purchase. In most cases, users don’t state their intent in such simple phrases.</p>



<h2 class="wp-block-heading"><span id="Tools_Used_for_PPC_Keyword_Research">Tools Used for PPC Keyword Research</span></h2>



<p>There are many effective keyword research tools that can help you conduct research without making too many mistakes. Among the dozens of different tools that you can select from,<em> two options to consider</em> include the <strong><a rel="noreferrer noopener" href="https://www.wordstream.com/keywords" target="_blank">keyword suggestion tool</a> available at WordStream and the <a rel="noreferrer noopener" href="https://support.google.com/google-ads/answer/7337243?hl=en" target="_blank">keyword planner tool</a> </strong>that Google provides to Google Ads users.</p>



<p>If you decide to use WordStream’s tool, all you need to do is enter a website URL or keyword, an industry, and a location, after which you’ll be provided with a list of suggestions. As for Google’s keyword planner, this comprehensive tool allows users to discover new keywords, organize keywords, and create ad campaigns. There are also some great <strong>PPC ad tools to consider, the primary of which include the <a href="https://ads.google.com/home/tools/ads-editor/" target="_blank" rel="noreferrer noopener">Google Ads editor</a>, <a href="https://www.optmyzr.com/" target="_blank" rel="noreferrer noopener">Optmyzr</a>, and <a href="https://www.semrush.com/" target="_blank" rel="noreferrer noopener">SEMrush</a>.</strong></p>



<p>The SEMrush tool is an all-encompassing marketing tool that should assist you with all of your marketing efforts and can help you create new PPC ads. Optmyzr is designed to give users the tools they require to optimize their ad campaigns and obtain a high ROI. This tool can also help you obtain insights into the results of your PPC ad campaign. As for the Google Ads editor, this is a no-cost application that can be downloaded and used offline whenever you want to edit your current PPC ads.</p>



<p>Along with the standard editing features available with the Google Ads editor, you’ll also benefit from the inclusion of bulk editing tools. Even though PPC keyword research can take some time, the tools linked above should guide you through the process and help you obtain keywords that provide optimal results.</p>


Conducting PPC Keyword Research (The Right Way)


<p>If you want your website, business, and brand to maximize success, you’ll need to have some strong marketing skills. Among the most effective ways to <a href="https://wp.brytdesigns.com/why-brand-strategy/">grow a business</a> is to improve your marketing techniques, which should increase site visibility, bring more visitors to your website, and boost customer conversion rates for higher sales and better profits. One type of marketing that you may want to focus on is <a href="https://ads.google.com/home/faq/" target="_blank" rel="noreferrer noopener">Google Ads</a>, which is a <strong>robust advertising platform by Google that allows brands and businesses to purchase ads for target keywords</strong>.</p>



<p>Because of <a href="https://wp.brytdesigns.com/bing-vs-google/">how widely used Google is</a>, the Google Ads platform is among the most beneficial for any type of business. When you purchase an ad based on a specific keyword, <strong>the ad will appear whenever users search for that exact keyword</strong>. Google Ads uses the pay-per-click method with their advertisements, which means that you’ll get paid as users click on your ads. It’s also important to understand that anyone who clicks on your ads will be taken to a landing page on your website, which allows you to bring in high-quality leads.</p>


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<p>If you’re interested in becoming an expert on Google Ads and want to learn how to use it to further your company’s growth, you should consider becoming a <a href="https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads?use_local=true" data-type="URL" data-id="https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads?use_local=true" target="_blank" rel="noreferrer noopener">Google Ads Specialist</a>, which is possible with the right certification. Due to the increasing importance of the Google Ads platform,<em> being a Google Ads Specialist is now considered to be a profession</em>. Once you take the necessary courses for becoming a Google Ads Specialist, you should know how to create digital marketing for your brand while also planning, tracking, setting up, and reporting any ads you make. This knowledge can prove invaluable in helping you grow your brand.</p>



<p>There are several reasons to take the courses necessary to gain a certification, the primary of which is that you will be viewed as an <a href="https://wp.brytdesigns.com/what-to-look-for-in-an-online-marketing-course/">online marketing expert</a>, which can pave the way for additional opportunities in your career. If you would like to become a Google Ads Specialist, you can expect to earn your certificate in around seven days. You can take the Google Ads courses and assessments for free. <em>This article tells you how to become a Google Ads Specialist and what this type of certification can do for your career</em>.</p>



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<h2 class="wp-block-heading"><span id="Step_1_Create_Your_Google_Account">Step 1: Create Your Google Account</span></h2>



<p>The first step in the process of becoming a <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">certified Google Ads Specialist</a> is to create a Google account, which should take only a few minutes of your time. <strong>This account is necessary because your certification will be tied to it</strong>. In the event that you work for a company or agency, you may need to use your work email address when making an account. If, on the other hand, you’re earning this certification on your own, make sure that you select a Google account that you’re fine with being tied personally and publicly to your certificate.</p>



<p>Your Google account can be attached to a preexisting Gmail account or another personal email account. When you want to get started with creating a Google account, <strong>head over to this <a href="https://accounts.google.com/signup/v2/webcreateaccount?continue=https%3A%2F%2Faccounts.google.com%2F&amp;dsh=S856282225%3A1628102016488142&amp;gmb=exp&amp;biz=false&amp;flowName=GlifWebSignIn&amp;flowEntry=SignUp" target="_blank" rel="noreferrer noopener">link</a></strong>. From here, you’ll be tasked with entering your first and last name, a username, and a password. The password must be at least eight characters long. Once you’ve created your username and password, you will have the main thing you need to go forward with the rest of the process for becoming a Google Ads Specialist.</p>



<h2 class="wp-block-heading"><span id="Step_2_Use_Skillshop">Step 2: Use Skillshop</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg" alt="two people pointing at a laptop screen" class="wp-image-3731" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/john-schnobrich-FlPc9_VocJ4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The next thing you should do is start using <a rel="noreferrer noopener" href="https://skillshop.withgoogle.com/" target="_blank">Skillshop</a>, which is <strong>a platform that offers free online training for Google workplace tools</strong>. If you have any additional Google accounts that you’re logged into, make sure that you log out before you start using Skillshop. You should only remain logged into your recently made Google account. When you want to begin taking a class, navigate to this <a href="https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads" target="_blank" rel="noreferrer noopener">link</a>.</p>



<p>You’ll be presented with a series of different certifications that you can work towards, which include everything from a Google Ads search certification to a Google Ads video certification. Keep in mind that <em>these certifications can be filtered by duration and difficulty</em>. Additional certifications are available for Google Ads measurement, display, shopping ads, and apps.</p>



<p>While each one of these certifications can be beneficial towards improving your marketing skills, you might want to start with the Google Ads search certification, which allows you to master Google Ads search campaigns. <strong>These courses can take anywhere from 2.5-4.5 hours to complete</strong>. Once you’ve chosen the program that you’re interested in, click on the certification, which will take you to an overview of the program that you should read.</p>



<p>From here, select the “Get Started” button, which can be found around halfway down the page. You might be required to authenticate that you’re logged into the Google account you would like to use for the program in question. The Skillshop terms of service will also be presented to you and must be accepted if you would like to continue with the program.</p>



<p>Once you have authenticated your account, you can choose to share the certification status with the company you work for as well as your Google Partners account. If you aren’t affiliated with a company and don’t want your certification to be linked to a Google Partners account, you can select “no” and move to the next steps in the process.</p>



<h2 class="wp-block-heading"><span id="Step_3_Prepare_for_Exams">Step 3: Prepare for Exams</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/josefa-ndiaz-IzmdWT2lW5Q-unsplash-1024x683.jpg" alt="girl studying a laptop screen and taking notes" class="wp-image-3756" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/josefa-ndiaz-IzmdWT2lW5Q-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/josefa-ndiaz-IzmdWT2lW5Q-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/josefa-ndiaz-IzmdWT2lW5Q-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/josefa-ndiaz-IzmdWT2lW5Q-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Now that you have created your Skillshop account and have selected the program you’re interested in, it’s time to prepare for your exams. As mentioned previously, there are<em> six distinct programs that you can become certified in</em>, which include:</p>



<ul><li>Search</li><li>Measurement</li><li>Display</li><li>Apps</li><li>Video</li><li>Shopping ads</li></ul>



<p>Because search advertisements are the most common types of ads that are run through Google, the Google Ads search certification program is a great starting point. However, other programs may be more useful to you if you have another type of marketing that’s more important to your business or brand. For instance, if you run an eCommerce website, the shopping ads certificate may be more valuable.</p>



<p><strong>Keep in mind that a set amount of content is directly tied to each of these programs</strong>, which you must read through if you want to pass the exams. When you click on the program you’re interested in, you’ll be provided with resources pertaining to the program as well as a short knowledge assessment that allows Google to better understand what you already know about the subject in question.</p>



<p>Even if you’ve worked with Google Ads before, any of these certification programs can help you improve your skills and become a more effective marketer. The sample questions you’re given during the coursework are in the same format as the questions on the official exam. Once you’ve read all of the training content and have answered any sample questions that have been presented to you, it’s time to take the assessment.</p>



<h2 class="wp-block-heading"><span id="Step_4_Pass_the_Assessment">Step 4: Pass the Assessment</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-michael-burrows-7129700-1024x683.jpg" alt="man smiling off into the distance with a laptop in front of him" class="wp-image-3732" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-michael-burrows-7129700-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-michael-burrows-7129700-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-michael-burrows-7129700-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-michael-burrows-7129700-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you want to become a certified Google Ads Specialist, <strong>you must first pass the assessment that’s tied to the program you’re taking</strong>. Since all of the courses available for Google Ads are set at “beginner” difficulty, the assessments shouldn’t be too difficult. It’s important to understand that you can obtain more than one certification. If you would like to take all of the six certification courses available through Google, you can do so without issue. In the event that you fail the exam, you can retake it after a short waiting period of seven days.</p>



<p>As touched upon earlier, you might want to connect your main Google account with Google Partners, which is a program that’s available to individuals that have already connected their Google account to the business they work for. When you’re logged into Skillshop, select your user icon, which is located at the uppermost right portion of the page. From here, select “My Profile”. You can then choose to edit your profile and share your Skillshop account with your company if you have yet to do so. The other side of the Google Partners account must then verify that your account is legitimate before you can start earning the benefits of this connection.</p>



<p>When you have made a Google Partners account, <strong>you and your company will then have access to extensive benefits involving technical support, training, and resources</strong>. Some of these resources come in the form of promotional offers and rewards. The Google Ads certifications you obtain will allow your company to benefit from comprehensive Google Ads expertise. With this knowledge, you can create robust Google Ads marketing campaigns and will be able to track and measure the performance of these campaigns.</p>



<h2 class="wp-block-heading"><span id="Why_Should_You_Get_Ads_Certified">Why Should You Get Ads Certified?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/digital-marketing-1725340_1280-1024x682.jpg" alt="person pointing to a screen full of data from graphs" class="wp-image-3733" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/digital-marketing-1725340_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/digital-marketing-1725340_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/digital-marketing-1725340_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are plenty of reasons why earning a Google Ads certification can be beneficial to you and your company. Having this certification will look good for your company because it<strong> allows you to earn an endorsement from Google in the form of the Google Partners program</strong>, which is mainly available to individuals who have earned a Google Ads certification.</p>



<p>This type of certification also helps your <em>credibility with clients</em>. Your certification shows clients that you have knowledge, skills, and credibility in a marketing niche. Google is an extremely popular business and platform, which means that a Google certification will look good to practically anyone.</p>



<p>The certification that you earn can help you create a<em> strong value proposition.</em> It’s oftentimes not enough to say that you have a certain set of skills. With a certification, you can back up these claims with proof that you have knowledge about Google Ads and how to use it to the benefit of your company.</p>



<p>Keep in mind that earning this type of certification is also a great way to <em>enhance your resume</em>. Even if you currently work at a business and aren’t actively looking for a job, your situation could eventually change. Placing proof of Google Ads certification on your resume will look great to prospective employers. Becoming a Google Ads Specialist offers tangible benefits if you’re looking to grow your brand or business.</p>


How to Become a Certified Google Ads Specialist and Why it Matters


<p>Obtaining success for your company or brand isn’t something that happens quickly. The road to success is different for each business, which means that the marketing strategies each company uses should be tailored to the <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">brand message</a> that they want customers to see. One form of marketing that should be used by every company is social media marketing, which is centered around <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">advertising on social media platforms</a> like Facebook, Instagram, and LinkedIn. <strong>The two types of social media marketing that are available to you include organic social media and paid social media. </strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Benefits of Paid and Organic Social Media</span>
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                <span class="lwptoc_item_label">Pros of a Paid Social Media Strategy</span>
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                <span class="lwptoc_item_label">Pros of a Organic Social Media Strategy</span>
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<p>Organic social media involves <em>any kind of social media activity for your brand that you don’t pay for.</em> On platforms like <a href="https://wp.brytdesigns.com/using-hashtag-analytics-to-find-success-for-your-business/">Facebook and Twitter</a>, organic social media campaigns focus on sharing posts with customers and responding to the comments that these customers have. Companies that engage with their customers are able to build customer trust and increase customer loyalty. </p>



<p>As for paid social media, this is a <a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/">type of marketing</a> that involves <em>paying to effectively display advertisements on different social media platforms</em>. These ads can be displayed in a variety of different formats, which include text, video, image, and carousel. Sponsored messages can also be purchased when you want to reach different demographics of your core audience. The cost for the ad depends on which type of ad you purchase. For instance, video ads are more expensive than text ads. </p>



<p><strong>Many of these ads use a cost-per-click model where you only pay whenever a user clicks on the ad</strong>. With this method of payment, you won’t waste your money on ineffective marketing.<strong> </strong>Cost-per-click is categorized under the pay-per-click method. Before you engage in social media marketing, keep in mind that users on social media websites like Facebook and Twitter are looking for something else in marketing when compared to people you market to with other advertising methods. These users aren’t automatically looking to make a purchase, which means that your marketing shouldn’t solely focus on <a href="https://searchcustomerexperience.techtarget.com/definition/transactional-marketing">point-of-sale transactions</a>. This article takes a closer look at the differences between the two main forms of social media marketing. </p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>There are many benefits of organic social media we discuss below, but one main technique is using a one social platform to target your audience perfectly.</li><li>A pro to using a paid social media strategy is that paid campaigns can effectively reinforce your brand messaging and core values.</li><li>Every company utilizes a different brand strategy but tailoring your company with both paid and social media advertising can be beneficial in the long run.</li></ul>



<h2 class="wp-block-heading"><span id="Benefits_of_Paid_and_Organic_Social_Media">Benefits of Paid and Organic Social Media</span></h2>



<ul class="wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><li class="blocks-gallery-item"><figure><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280-1024x680.jpg" alt="" data-id="2998" data-link="https://wp.brytdesigns.com/?attachment_id=2998" class="wp-image-2998" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure></li></ul>



<p>Paid and organic social media come with numerous benefits that somewhat depend on the techniques you use and the social media platforms you place these advertisements on. When you want to implement <strong>organic social media</strong> into your marketing campaign, <em>some of the top techniques that you can use include</em>:</p>



<p></p>



<ul><li>Choose a single social media platform to focus on that aligns with your target audience<br></li><li>Optimize social media profiles by using the right images, using keywords in your content, selecting a simple username, and integrating trackable links that are sent directly to your website<br></li><li>Post content that doesn’t expire and always remains relevant<br></li><li>Post high-quality content that matches the needs of your main audience<br></li><li>Alter post settings to target members of your audience<br></li><li>Promote social media profiles everywhere you can<br></li></ul>



<p>As for <strong>paid social media</strong>, some of the more <em>effective techniques that you can use include: </em></p>



<p></p>



<ul><li>Target customers based on the interests they list on their social media pages<br></li><li>Use social media remarketing to market to individuals who have already spent time on your website<br></li><li>You can upload your customer lists directly into social media platforms like Facebook, which means that you can focus your campaign on a social media audience that’s similar to your main audience<br></li><li>Make sure that your ads are visually appealing with only a small amount of written content<br></li></ul>



<h3 class="wp-block-heading"><span id="Pros_of_a_Paid_Social_Media_Strategy">Pros of a Paid Social Media Strategy</span></h3>



<p> The many positives of a paid social media strategy include:</p>



<p></p>



<ul><li>Because of the difficulties that come with organic social marketing, paid social allows you to connect with the audiences that may not have discovered your content organically<br></li><li>Paid campaigns can effectively reinforce your brand messaging and core values<br></li><li>You can use audience targeting to reach a very specific audience<br></li><li>Nearly two-thirds of social media users use these platforms to find inspiration when shopping, which means that your promotional messaging could be effective<br></li><li>If your content marketing is bringing in a substantial number of customers, paid social will be able to instantly boost your conversions<br></li></ul>



<p>One negative aspect of paid social media marketing is that as many as<strong> 51 percent of Facebook users don’t like that ads are targeted to them </strong>because of how Facebook uses the data. While this doesn’t typically correlate with a worsening in brand reputation, it does mean that you should balance your paid social with organic social techniques. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Pros_of_a_Organic_Social_Media_Strategy">Pros of a Organic Social Media Strategy</span></h3>



<p>The numerous positives that come with implementing an organic social media strategy include:</p>



<p></p>



<ul><li>This form of social media marketing is completely free<br></li><li>Your can use custom hashtags when creating organic campaigns<br></li><li>You can effectively manage your brand reputation by interacting with customers and addressing the issues that they have<br></li><li>You can use the responses you obtain and the feedback you get to make improvements<br></li><li>Allows you to build trust through transparency<br></li><li>The content you write on social media can detail your brand story<br></li></ul>



<p>Keep in mind that <strong>73 percent of marketers feel like their efforts with social media marketing are effective</strong>. Facebook posts have been measured to have an organic reach of six percent. The main issue with organic social media is that this marketing method is time-consuming. In fact, you’ll likely need a dedicated team if you want to maintain your social media marketing efforts in an efficient manner. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Combining_Both_Paid_And_Organic_Social_Media">Combining Both Paid And Organic Social Media</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="606" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280-1024x606.jpg" alt="" class="wp-image-3000" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280-1024x606.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280-300x177.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The most effective <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">social media marketing campaign</a> is one that combines paid social with organic social. <strong>The right strategy will use paid advertisements to bring in new customers and organic marketing to serve existing customers</strong>, which is why you should focus on both types if you want your strategy to be successful. However, paid social media is becoming increasingly important because of a diminishing reach of organic marketing content on platforms like Facebook and Twitter. In fact, <em>organic posts that are made on Facebook will reach around two percent of your audience</em>, which isn’t enough to garner long-lasting success. </p>



<p>The improvements to customer loyalty and retention that occur with organic social media means that you shouldn’t favor paid social too heavily. While Facebook and Twitter are great for paid social marketing, likely the <strong>top platforms for organic social marketing include LinkedIn and Instagram</strong>. By using the <a href="https://wp.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">right type of marketing</a> on each platform, you can maximize the benefits that come with both paid and organic social media marketing. </p>



<p>If you want to effectively combine both marketing strategies,<em> it’s highly recommended that you look into D2C marketing</em>, which is a growing segment of social media marketing. Direct-to-consumer marketing <strong>allows you to sell and promote your product/service directly to the consumer</strong>, which means that having a retailer on board isn’t necessary. D2C marketing is highly appealing to modern customers and allows for a more personal connection with your main audience. Whether you focus on organic social or paid social, D2C should be a technique that’s used heavily in your marketing campaign.</p>



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<h2 class="wp-block-heading"><span id="How_to_Stay_Connected_to_Your_Targeted_Audience">How to Stay Connected to Your Targeted Audience</span></h2>



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<p>The key to long-term success for any brand is to<strong> remain connected with their primary audience at all times</strong>. If ever their interest in your brand starts to wane, these customers could choose to take their business elsewhere. When implementing both paid and organic social media in your marketing campaign, there are some basic tips that will help you stay connected with your audience. These tips include:</p>



<p></p>



<ul><li><strong>Measuring your results</strong> – Make sure that you measure the results of your marketing campaign if you want to learn what your failures and successes were. It’s very likely that some aspects of your marketing will be more effective than others, which can only be determined if you measure your results. This can be done with an <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">SEO competitor analysis</a> or <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a>, both of which are effective tools for measuring marketing results. With these measurements in hand, your social media marketing should never stagnate.<br></li><li><strong>Target your ads correctly</strong> – It’s also very important that you target your ads correctly, which is more easy to do with paid social media ads. Retargeting ads are designed to be sent to customers who have already visited your website, which means that only customers who are interested in your brand will see these ads. If you correctly implement retargeting on <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">social media platforms</a> like Facebook and Instagram, your conversion rates should increase significantly.<br></li><li><strong>Use A/B testing</strong> – <a href="https://wp.brytdesigns.com/usability-testing-methods/">A/B testing</a> is a great way to determine which of your ads or social media pages are more effective at converting users into customers. Users will see <a href="https://wp.brytdesigns.com/best-mobile-wordpress-theme/">two variants of an ad</a> before answering questions on which one they preferred. The results you obtain from this testing can help you create an advertising campaign that brings in new customers and satisfies your main audience. You can test your copywriting, your CTA, your ad format, and even your visuals to determine <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">which ones work best</a>.<br></li></ul>



<p>Both paid social media and organic social media have proven to be effective at satisfying current and new customers, which will strengthen your business and enhance your brand. Even though these two forms of marketing are very different, <em>they both serve to bolster your presence on social media</em>, which can pay dividends in the future.                       </p>


The Difference Between Paid vs. Organic Social Media


<p>Marketing a product or service is a complex task that requires a deep understanding of your target audience as well as knowledge about the many different types of marketing available to you. Among the more commonly used forms of marketing is paid advertising, which <strong>involves any form of advertising that you are required to pay for</strong>. When using this type of advertising, you will be tasked with <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">making payments for ad space</a> to the owner of the space. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Top_5_Types_of_Paid_Advertising_Today">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Top 5 Types of Paid Advertising Today</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Social_Media_Advertising">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">1. Social Media Advertising</span>
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                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">2. Search Engine Marketing and Optimization (SEM &amp; SEO)</span>
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                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">3. Pay Per Click (PPC)</span>
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                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">4. Display Advertising</span>
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                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">5. Video Advertising</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Finding the Best Fit for Your Advertising Needs</span>
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<p>With most forms of paid advertising, <strong>ad pricing is based on a bidding process between owners of the ad space and marketers</strong>. This bidding process can be intense if the space is highly sought after. The two additional types of marketing available to you include <em>owned advertising and earned advertising</em>. Owned advertising involves sending out <a href="https://wp.brytdesigns.com/8-fantastic-free-seo-tools-2020/">ads via websites</a>, <a href="https://wp.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">email services</a>, or blogs that you own. Earned advertising can be gained through online reviews by customers, company mentions in <a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/">professional blogs</a>, coverage on the news, and posts by customers on social media platforms. </p>



<p>When you implement a paid advertising campaign, you will invariably be paying more than earned or owned advertising. However, <strong>paid ads have proven to be very effective at reaching a wide audience</strong>. If you’re currently looking into paid advertising, <em>this guide provides you with everything you should know about paid advertisements and the benefits that come with using them. </em></p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Paid advertising is any form of advertising you are willing to pay for to market a product or service.</li><li>There are five types of paid advertising you should understand if you are looking into this unique marketing technique.</li></ul>



<h2 class="wp-block-heading"><span id="Top_5_Types_of_Paid_Advertising_Today">Top 5 Types of Paid Advertising Today</span></h2>



<p>There are <em>five separate types </em>of paid advertising that you can include in a paid advertising campaign, which extend to:</p>



<p></p>



<ul><li><strong>Social media advertising</strong>
 – This type of marketing occurs specifically on social media platforms like Facebook and Instagram<br></li><li><strong>Search engine marketing and optimization</strong> – This paid marketing can either focus on paid ads on Google/Bing or on optimization through the use of keywords and phrases that must be paid for<br></li><li><strong>Pay per click</strong> – When implementing these ads on different websites, you will pay whenever someone clicks on the ad<br></li><li><strong>Display advertising</strong> – These are graphical ads that can use logos, videos, animations, text, or photographs to convey some kind of commercial message<br></li><li><strong>Video advertising</strong> – These ads can be streamed over the internet and are a form of display advertising<br></li></ul>



<h3 class="wp-block-heading"><span id="1_Social_Media_Advertising">1. Social Media Advertising</span></h3>



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<p>Social media advertising <strong>involves placing paid advertisements on social media platforms like Facebook, Instagram, Twitter, and LinkedIn</strong>. Before you start using social media advertising, keep in mind that each social media platform has a slightly different audience. Make sure that your target audience aligns with the platform that you would like to advertise on. To understand how important social media advertising is, keep in mind that there are<em> upwards of 1.65 billion active social accounts </em>on mobile devices across the world. </p>



<p>There are two separate types of social media advertising that you should be aware of, which include <strong>organic advertising and paid advertising.</strong> Organic advertising typically involves making posts and responding to customers on various social media platforms. On the other hand, paid advertising can include sponsored stories, standard ads on social media pages, or promoted posts. </p>



<p>Because of the large number of users across all demographics and age groups who have accounts on social media platforms, <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">social media advertising</a> is more important than ever and is among the <strong>best methods for reaching new audiences and growing your brand</strong>. Keep in mind that social media ads can be used with <a href="https://www.wordstream.com/blog/ws/2019/05/20/b2b-vs-b2c">B2B and B2C marketing</a> alike. However, these ads should be used differently depending on whether you’re marketing to consumers or other businesses.</p>



<p></p>



<h3 class="wp-block-heading"><span id="2_Search_Engine_Marketing_and_Optimization_SEM_SEO">2. Search Engine Marketing and Optimization (SEM &amp; SEO)</span></h3>



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<p>Search engine marketing and optimization are two forms of online marketing that allow you to <a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/">enhance visibility</a> and promote your content. <strong>Search engine marketing</strong> <strong>involves paying for ads on search engines like Google and Bing whenever someone clicks on your ad</strong>. This ad will take them to your website. </p>



<p>As for <strong>search engine optimization, this technique uses meta descriptions, the creation of premium content, paid keywords, and linking to increase rankings on Google and other search engines</strong>. SEO is an <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">organic form of marketing</a>, while SEM is a paid advertising method. Both marketing techniques are useful for businesses and new brands that want to grow their audience and reach a wider base. </p>



<h3 class="wp-block-heading"><span id="3_Pay_Per_Click_PPC">3. Pay Per Click (PPC)</span></h3>



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<p>Pay per click is a simple yet effective form of paid advertising that <strong>allows marketers to only pay when someone clicks on the ad</strong>, which means that you can avoid paying for the ad itself. In the event that the ad isn’t popular, you won’t lose too much money. Most PPC ads are displayed through text that can be accompanied by a small image. To understand how effective PPC ads can be, <em>nearly 65 percent of internet users</em> will click a Google ad when they are thinking about purchasing an item. </p>



<p>Around <em>80 percent of all marketers believe that PPC ads have been highly beneficial </em>for their business. PPC ads are a great way to reach your target audience at a relatively low cost. The only way that you spend a significant sum of your marketing budget is if the ad is successful at <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">bringing visitors to your website</a>, which minimizes the risk of creating ads.</p>



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<h3 class="wp-block-heading"><span id="4_Display_Advertising">4. Display Advertising</span></h3>



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<p>Display advertising is a kind of paid advertising that <strong>uses images and text to convey some sort of message</strong>. The types of display ads that are commonly used by marketers include popups, landing pages, and banners. However, logos, animations, and photographs can also be used. Display ads are <em>different from many other types of paid ads</em> in that they <a href="https://wp.brytdesigns.com/bing-vs-google/">aren’t displayed in search results</a>. </p>



<p>These ads are typically placed on blog posts and websites for the purpose of taking the user’s attention and focus to the company’s service or product. Display ads can be <strong>highly effective when combined with a </strong><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://retargeter.com/what-is-retargeting-and-how-does-it-work/" target="_blank"><strong>retargeting campaign</strong></a><strong>,</strong> which means that you will use display ads with people who have already visited your website. It’s been found that using display ads with a retargeting campaign makes visitors around <em>70 percent more likely </em>to end up converting into return customers.</p>



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<h3 class="wp-block-heading"><span id="5_Video_Advertising">5. Video Advertising</span></h3>



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<p>Video advertising is an aspect of display advertising that’s becoming increasing popular. The reason for this boon in popularity is <em>largely the result of younger consumers</em>. It’s been found that these consumers become more engaged with content when it’s provided to them in video form. Keep in mind that video ads can be anywhere from 10 seconds to over a minute. </p>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.businessinsider.com/digital-video-advertising-aggressive-spending-and-growth-2014-9" target="_blank">BI Intelligence</a> is a premier research service that performs data analysis of all kinds of business information. With this information, they are able to obtain statistics about the efficacy of various forms of marketing. <strong>They found that digital video reached around $5 billion in total ad revenues</strong> and that this type of marketing has the highest click-through rate of all digital formats. </p>



<p>Around 43 percent of consumers say that they would like to see more of this type of content. <em>YouTube</em> continues to be the most popular place to go for video advertisements since these ads can be placed at the beginning of other videos. You can also use the PPC technique with YouTube, which means that you will only need to pay when a user engages with your ad. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Finding_the_Best_Fit_for_Your_Advertising_Needs">Finding the Best Fit for Your Advertising Needs</span></h2>



<p>While you can certainly use all of the five types of paid advertising,<strong> it’s recommended that you start with one or two techniques</strong> until you better understand how they work. If you don’t want to use any of your marketing budget at the moment for paid ads, consider starting with SEO marketing or organic social media marketing. With search engine optimization, placing premium content on your website and making sure that the website loads quickly can <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">help you rank highly</a>. When you combine great content and performance with the right keywords, you may be able to position your website towards the top of relevant search results, which should significantly increase your visibility. </p>



<p>As for organic social media marketing, making posts on Facebook and interacting with your customers can go a long way towards keeping customers engaged and bolstering your brand image. If you believe that you’re currently ready to spend money on paid advertisements, the various types of marketing at your disposal include retargeting, display ads, PPC marketing, paid ads on social media platforms, SEM, and video ads. Choose one of these marketing types to start with. To keep costs low, you might want to try PPC marketing. </p>



<p>Overall, paid advertising provides marketers with numerous benefits. For instance, <strong>this form of advertising delivers immediate results that can be measured quickly</strong>. On the other hand, search engine optimization may not show results for weeks or even months. Paid advertising is also simple to measure. You can track performance indicators to determine what works and what might need improvement. In fact, Google AdWords allows you to see which keywords performed well and increase their usage in your marketing materials. Paid advertising is also considered to be cost effective when compared to offline marketing, which means that your marketing budget can be put to better use.                       </p>


Tag:"Advertising"

Tag:
"Advertising"