Search


<p>When you want to <a href="https://brytdesigns.com/google-ads-business-goals">gain more visibility</a> for your website and brand, you can do so with ad extensions, which allow you to <strong>place extra information in ads and provide users with the ability to perform an action from Google search results</strong>. Extensions are able to make your ads much more prominent, which increases the likelihood that they will receive additional clicks and gain valuable interactions.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_Google_Search_Ad_Extensions">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are Google Search Ad Extensions?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_Do_Search_Ad_Extensions_Work">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">How Do Search Ad Extensions Work?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Benefits_of_Ad_Extensions">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Benefits of Ad Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_Do_Search_Ad_Extensions_Matter">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Why Do Search Ad Extensions Matter?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Types_of_Automated_Ad_Extensions">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Types of Automated Ad Extensions</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Call_Extensions">
                    <span class="lwptoc_item_number">5.1</span>
                <span class="lwptoc_item_label">Call Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Dynamic_Sitelink_Extensions">
                    <span class="lwptoc_item_number">5.2</span>
                <span class="lwptoc_item_label">Dynamic Sitelink Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Dynamic_Structured_Snippet_Extensions">
                    <span class="lwptoc_item_number">5.3</span>
                <span class="lwptoc_item_label">Dynamic Structured Snippet Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Dynamic_Callouts">
                    <span class="lwptoc_item_number">5.4</span>
                <span class="lwptoc_item_label">Dynamic Callouts</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Location_Extensions">
                    <span class="lwptoc_item_number">5.5</span>
                <span class="lwptoc_item_label">Location Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#App_Extensions">
                    <span class="lwptoc_item_number">5.6</span>
                <span class="lwptoc_item_label">App Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Message_Extensions">
                    <span class="lwptoc_item_number">5.7</span>
                <span class="lwptoc_item_label">Message Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Seller_Ratings_Extensions">
                    <span class="lwptoc_item_number">5.8</span>
                <span class="lwptoc_item_label">Seller Ratings Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Previous_Visits_Extensions">
                    <span class="lwptoc_item_number">5.9</span>
                <span class="lwptoc_item_label">Previous Visits Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Product_Extensions">
                    <span class="lwptoc_item_number">5.10</span>
                <span class="lwptoc_item_label">Product Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Structured_Snippets_Extensions">
                    <span class="lwptoc_item_number">5.11</span>
                <span class="lwptoc_item_label">Structured Snippets Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Price_Extensions">
                    <span class="lwptoc_item_number">5.12</span>
                <span class="lwptoc_item_label">Price Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Lead_Form_Extensions">
                    <span class="lwptoc_item_number">5.13</span>
                <span class="lwptoc_item_label">Lead Form Extensions</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p><a href="https://brytdesigns.com/google-display-ads-best-practices-gifs">Google Search ad extensions</a> matter because they increase engagement and influence the quality of your ads. There are many different add-on features that can be placed in your ads with extensions, which <strong>include everything from dynamic sitelinks to information about previous visits</strong>.</p>



<p>Most standard text ads come with a short description, a headline, and your website’s URL. When you use extensions, you can input more valuable information and create more effective calls-to-action that could help you obtain a better ROI for your advertising spend. Most of these extensions are automated, which reduces the amount of work you need to do. The following guide offers a detailed explanation of everything you should know about Google Search ad extensions.</p>



<h2 class="wp-block-heading"><span id="What_are_Google_Search_Ad_Extensions">What are Google Search Ad Extensions?</span></h2>



<p>Extensions are designed to <strong>extend the ads you develop to market your business or brand</strong>. These extensions allow you to claim additional real estate on Google results pages, which simplifies the decision-making process for users when they’re thinking about visiting your website or clicking on your ad.</p>



<h2 class="wp-block-heading"><span id="How_Do_Search_Ad_Extensions_Work">How Do Search Ad Extensions Work?</span></h2>



<p>You might believe that automated extension will be displayed whenever your ads are triggered by users. However, this isn’t the case. Google takes a more dynamic approach to deciding when to display ad extensions. If your ad is triggered by a search query, Google Ads takes numerous factors into account pertaining to the keyword intent and the user who entered the search phrase.</p>



<p>Once this information is gathered, Google predicts if the extension will <a href="https://brytdesigns.com/google-conversion-tracking-shopify">enhance the ad’s performance</a>. If Google believes that performance will be improved, <strong>the extension is created instantly before being displayed alongside your ad</strong>. Automated extensions are enabled by default with Google, which means that you’ll need to disable them if you don’t want them to be displayed with your ads.</p>



<h2 class="wp-block-heading"><span id="Benefits_of_Ad_Extensions">Benefits of Ad Extensions</span></h2>



<p>There are numerous benefits associated with using the ad extensions feature with your Google Ads campaigns, which include:</p>



<ul><li>Enhanced ad copy</li><li>Better quality score</li><li>Better visibility</li><li>Improved ad rank</li><li>High click-through rate</li><li>More incentive for users to select your ad</li><li>Higher return on investment</li></ul>



<h2 class="wp-block-heading"><span id="Why_Do_Search_Ad_Extensions_Matter">Why Do Search Ad Extensions Matter?</span></h2>



<p>Search ad extensions are more viable than other forms of add-ons for dynamic search ads. For instance, you’ll receive a normal charge whenever someone clicks on an ad that contains an extension. In the event that you place a call button within an automated extension, you’re charged when an individual clicks on the ad. However, you aren’t charged for impressions with the automated ad extension.</p>



<p>These search ad extensions give you the opportunity to develop stronger and more robust ads to increase the likelihood that you bring in new customers. The main reason that Google Ads provides this feature in the first place is to help people improve their ad performance. While most extensions work with every type of ad, <strong>some of them can only be displayed on laptops and desktops</strong>.</p>



<h2 class="wp-block-heading"><span id="Types_of_Automated_Ad_Extensions">Types of Automated Ad Extensions</span></h2>



<p>Now that you have a better understanding of what automated ad extensions are, you should learn more about the many different types of extensions at your disposal.</p>



<h3 class="wp-block-heading"><span id="Call_Extensions">Call Extensions</span></h3>



<p>In the event that your website contains a business phone number for customers to call, it’s possible for Google Ads to generate extensions that allow your phone number to be displayed whenever your ad receives an impression on smartphones and other mobile devices. <strong>Users can then click the extension to make a call to your business</strong>.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="880" height="385" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/call-ad.jpg" alt="call ads" class="wp-image-4893" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/call-ad.jpg 880w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/call-ad-300x131.jpg 300w" sizes="(max-width: 880px) 100vw, 880px"></figure>



<h3 class="wp-block-heading"><span id="Dynamic_Sitelink_Extensions">Dynamic Sitelink Extensions</span></h3>



<p>These extensions are similar to manual ones but can be positioned at the lowermost portion of the text ad to direct people to a specific area of your website. This extension focuses on popular links or pages on your website that might be related to the search query the user inputs. This type of extension can enhance user experience and bolster navigation.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1000" height="397" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/sitelinks-ad.jpg" alt="sitelink ads" class="wp-image-4894" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/sitelinks-ad.jpg 1000w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/sitelinks-ad-300x119.jpg 300w" sizes="(max-width: 1000px) 100vw, 1000px"></figure>



<h3 class="wp-block-heading"><span id="Dynamic_Structured_Snippet_Extensions">Dynamic Structured Snippet Extensions</span></h3>



<p>When Google analyzes the page content on your website, it will display extra site details alongside your ad. This information is displayed via snippet form, which can significantly improve ad performance.</p>



<h3 class="wp-block-heading"><span id="Dynamic_Callouts">Dynamic Callouts</span></h3>



<p>While this extension is similar to a snippet, it can’t be clicked, which means that <strong>there’s no additional cost for placing these callouts in your ads</strong>. Let’s say that you list some of your marketing services on your site’s homepage. If a user inputs a search query that relates to the services you offer, Google will auto-populate the search results with these services.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="977" height="258" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/callout-ad.jpg" alt="callout ads" class="wp-image-4896" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/callout-ad.jpg 977w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/callout-ad-300x79.jpg 300w" sizes="(max-width: 977px) 100vw, 977px"></figure>



<h3 class="wp-block-heading"><span id="Location_Extensions">Location Extensions</span></h3>



<p>This type of automated extension makes it easier for people to find the location of your business through your ad. The extension will <strong>provide users with your business address, the distance to your location, and a map</strong>. The extension can then be clicked by users who want to obtain more details from your website. It’s also possible for this type of extension to be equipped with a call button.</p>



<h3 class="wp-block-heading"><span id="App_Extensions">App Extensions</span></h3>



<p>This is a simple and straightforward extension that encourages users to download your company’s app. It’s only shown on mobile devices, which allows users to easily click the link to download the app. This type of extension charges with each click.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="881" height="222" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/app-ad.jpg" alt="app ads" class="wp-image-4897" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/app-ad.jpg 881w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/app-ad-300x76.jpg 300w" sizes="(max-width: 881px) 100vw, 881px"></figure>



<h3 class="wp-block-heading"><span id="Message_Extensions">Message Extensions</span></h3>



<p>A message extension allows users to contact businesses through text messages. If you place details on your website that indicate your goal of receiving business through text messages, Google Ads will automatically trigger these message extensions to mobile users.</p>



<h3 class="wp-block-heading"><span id="Seller_Ratings_Extensions">Seller Ratings Extensions</span></h3>



<p>Google Ads also has an extension that allows you to leverage positive reviews for your services or products, which can provide your ad with an advantage over the competition. When users see that your products or services have received high ratings from customers, they’ll immediately know the value of what you offer. This type of ad is effective at <a href="https://www.wordstream.com/click-through-rate">increasing click-through rate (CTR)</a>.</p>



<h3 class="wp-block-heading"><span id="Previous_Visits_Extensions">Previous Visits Extensions</span></h3>



<p>When this extension is placed in an ad, it provides users with information on the previous interactions they had with your site, which could be anything from the last time that they visited your website to the number of times they’ve entered your site. This information allows returning customers to quickly navigate to your website.</p>



<h3 class="wp-block-heading"><span id="Product_Extensions">Product Extensions</span></h3>



<p>When you <a href="https://www.google.com/retail/solutions/merchant-center/">link your Google Merchant account</a> directly with Google Ads, the product extension gives you the ability to bolster your product listings. If you’re selling items that are related to the target keywords, product extensions can provide a considerable amount of value.</p>



<p>Since products are much more specific when compared to your company’s phone number or location, your ad campaigns should be more granular. This approach may help you sell a wide variety of different products.</p>



<h3 class="wp-block-heading"><span id="Structured_Snippets_Extensions">Structured Snippets Extensions</span></h3>



<p>Structured snippets are highly effective when you want to focus on specific features, products, or services that you expect users to be looking for. <strong>These extensions are responsible for more than 35% of all clicks</strong> since they effectively tell users who you are and what you’re currently offering.</p>



<p>When these extensions are displayed, you should receive high-quality clicks, which can help you extend your budget even further. Along with the dynamic and automated sitelinks mentioned previously, you can input sitelinks manually.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1011" height="244" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/structured-snippet-ad-1.jpg" alt="structured ads" class="wp-image-4898" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/structured-snippet-ad-1.jpg 1011w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/structured-snippet-ad-1-300x72.jpg 300w" sizes="(max-width: 1011px) 100vw, 1011px"></figure>



<h3 class="wp-block-heading"><span id="Price_Extensions">Price Extensions</span></h3>



<p>Price is an important aspect in nearly every buying decision a user makes. The price extension allows you to provide users with more reasonable expectations before they look at your website or learn more about your products, which establishes a sense of transparency and allows you to build trust with users.</p>



<p>The users who view price extensions will then be more informed about what you offer and more likely to make a purchase by the time they reach your website. Businesses that use variable pricing, offer a wide range of products, or sell service packages will find these extensions to be advantageous.</p>



<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/prices-ad.jpg" alt="price ads" class="wp-image-4900" width="841" height="629" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/prices-ad.jpg 737w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/prices-ad-300x224.jpg 300w" sizes="(max-width: 841px) 100vw, 841px"></figure>



<h3 class="wp-block-heading"><span id="Lead_Form_Extensions">Lead Form Extensions</span></h3>



<p>This is the latest type of Google Ads extension that site owners can benefit from. These extensions get rid of the need that users have to fill out forms on your landing page. Once displayed, <strong>the extension allows users to enter their contact info on the SERP</strong>.</p>



<p>When a user is logged into their Google account, the necessary information should be pre-populated in the blank spaces and can be sent with just one click. These extensions are able to drive more qualified leads to your marketing funnel, which makes the sales cycle considerably shorter.</p>



<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2023/01/lead-form-ad.jpg" alt="lead form ads" class="wp-image-4899" width="841" height="657" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/01/lead-form-ad.jpg 636w, https://admin.brytdesigns.com/wp-content/uploads/2023/01/lead-form-ad-300x234.jpg 300w" sizes="(max-width: 841px) 100vw, 841px"></figure>



<p>When you’re searching for a simple technique that will help you obtain more site visitors, convert additional users, and increase your click-through rate, ad extensions can be highly effective. With many different extensions to select from, you should be able to find at least one that fits well with the type of business you run and the industry you operate out of.</p>


The Ultimate Guide to Google Search Ad Extensions


<p>Google has been the de facto search engine for well over a decade. <a href="https://skai.io/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/">More than 5.6 billion searches</a> are made every day through the Google search engine. Over the years, it has become increasingly easy for people to search for their preferred companies and shop online.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Are_Google_Ads">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What Are Google Ads?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_Are_the_Different_Types_of_Google_Ads">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Are the Different Types of Google Ads?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Google_Ads_Opportunities_for_Advancement">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Google Ads Opportunities for Advancement</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_Ways_Google_Ads_Can_Advance_Your_Business_Goals">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">5 Ways Google Ads Can Advance Your Business Goals</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Develop_Your_Brand_Awareness">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Develop Your Brand Awareness</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Make_Google_Targeted_Ads">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">Make Google Targeted Ads</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Goals_and_Remarketing_to_Reach_Specific_Customers">
                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">Goals and Remarketing to Reach Specific Customers</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Save_Time_and_Money_with_Targeting">
                    <span class="lwptoc_item_number">4.4</span>
                <span class="lwptoc_item_label">Save Time and Money with Targeting</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Make_More_Profitable_Marketing_Decisions">
                    <span class="lwptoc_item_number">4.5</span>
                <span class="lwptoc_item_label">Make More Profitable Marketing Decisions</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p>To make sure that businesses were able to bring potential customers to their website, Google created the <a href="https://admin.brytdesigns.com/become-a-google-ads-specialist/">Google Ads platform</a>, which allows businesses to effectively advance some of their business goals. If the ads that you create contain relevant keywords that will these ads to be displayed to your target audience, there’s a good chance that you’ll be able to bring in more traffic to your website.</p>



<p>Once you start to drive more traffic to your website, an increasing number of users will look at the services and products that you offer, which means that conversion rates might increase as well. By placing Google Ads on the search engine, you have the opportunity to show users the products you offer and what makes your brand stand apart.</p>



<p>Google Ads is a popular tool that provides website owners with the opportunity to <strong>increase the amount of traffic that reaches their website, drive sales, and market products</strong>. Because these ads mainly consist of pay-per-click (PPC) ads, you’ll only pay when someone clicks on the ad, which allows you to avoid overpaying for a poorly performing ad. This article takes a closer look at five ways that Google Ads can help you reach your business goals.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="447" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1024x447.jpg" alt="google ads" class="wp-image-4375" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1024x447.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-300x131.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832-1536x671.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/Screenshot-2022-09-02-134832.jpg 1902w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Are_Google_Ads">What Are Google Ads?</span></h2>



<p><a href="https://admin.brytdesigns.com/become-google-adwords-pro-awesome-resources/">Google Ads</a> is a type of paid advertising platform that involves PPC ads. In this scenario, you will only pay Google when a user clicks on the ad and is taken to a landing page on your website. Once you’ve created a PPC ad, it can be displayed on relevant search results depending on the keywords you included in the ad. With the right approach, <strong>you could advertise your brand or products to members of your target audience</strong>.</p>



<p>Google Ads provides website owners with the opportunity to increase the amount of qualified traffic that reaches their website. Qualified traffic involves good-fit customers who are already searching for services or products that are similar to the ones offered by your company. In the event that your ads are effective, you may notice an increase in site traffic, phone calls, and in-store visits.</p>



<p>Keep in mind that the ads you create with Google Ads can be tailored to desktop and mobile devices. These ads will only be displayed to your target audience when they search for a service or product that relates to your business, which increases the likelihood that these users will click on the ad in question.</p>



<p>Ads that you create with Google Ads can be used across several different channels, <strong>which include Google Display Network, YouTube, and Blogger</strong>. As touched upon previously, the ads you create can be tailored to suit your exact budget. Google Ads provides customers with a tool that allows them to remain under a monthly cap if needed.</p>



<p>It’s also possible to stop or pause ad campaigns at any time. Google Ads can be used for a wide range of different campaigns, which include everything from video ad campaigns to shopping ad campaigns. If you want to perform a remarketing campaign that sends marketing materials to users who have recently made a purchase on your website, Google Ads gives you the ability to do so.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="586" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1024x586.jpg" alt="what are google ads" class="wp-image-4376" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1024x586.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-300x172.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-1536x880.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/nathana-reboucas-O5v8heKY4cI-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Are_the_Different_Types_of_Google_Ads">What Are the Different Types of Google Ads?</span></h2>



<p>There are many types of PPC ads that you can create when using the Google Ads platform, the primary of which include:</p>



<ul><li>Search ads – These are text ads that are displayed with Google search results</li><li>Display ads – These are image ads that show up on Gmail or other websites</li><li>Video – Most Google video ads are displayed on Google</li><li>Shopping – These are product listings that can be placed on Google</li><li>App – You can implement app promotions via many different channels</li><li>Local – The ads you make can focus on your local audience to drive consumers to your company’s physical location</li></ul>



<h2 class="wp-block-heading"><span id="Google_Ads_Opportunities_for_Advancement">Google Ads Opportunities for Advancement</span></h2>



<p>When you develop ads on the Google Ads platform, you can target a wide range of different goals depending on what you want your business to achieve with this campaign. Regardless of the size and type of business you run, you can <strong>tailor your Google Ads campaign to focus on increasing brand awareness or boosting conversion rates</strong>. The many types of goals that can be tracked with Google Ads include:</p>



<ul><li>Sales</li><li>Website traffic</li><li>Leads</li><li>Brand awareness</li><li>Product consideration</li><li>App promotion</li></ul>



<h2 class="wp-block-heading"><span id="5_Ways_Google_Ads_Can_Advance_Your_Business_Goals">5 Ways Google Ads Can Advance Your Business Goals</span></h2>



<p>There are a couple of ways you can use marketing to achieve a business goal. One option is to grow organically, which can be done with content like:</p>



<ul><li>Posts on social media platforms like Facebook and Twitter</li><li>User-generated content</li><li>Guest posts on your website</li><li>Blog articles</li><li>Search engine optimization</li><li>Email newsletters</li><li>Link generation</li></ul>



<p>Organic marketing doesn’t cost much, which means that the returns from an organic marketing campaign can be high. While organic growth is great for businesses that can obtain it, paid growth is also a highly effective method of increasing traffic and sales.</p>



<p>Paid growth occurs when you pay for marketing materials, which are then distributed to potential customers. If you create a PPC ad on Google Ads, any new lead or conversion that occurs when a user clicks on this ad is considered to be a form of paid growth. The many benefits of obtaining paid growth with Google Ads include:</p>



<ul><li>Increase qualified leads</li><li>Grow your total phone sales</li><li>Drive more in-person sales</li><li>Boost conversion rates for qualified leads</li><li>Influence your target audience</li><li>Increase website traffic</li><li>Maximize exposure and brand awareness</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="737" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1024x737.jpg" alt="online store" class="wp-image-4377" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1024x737.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-300x216.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-1536x1105.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/roberto-cortese-ejhjSZKTeeg-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Develop_Your_Brand_Awareness">Develop Your Brand Awareness</span></h3>



<p>Each business has a brand message that they want customers to understand. If you can get the name of your company to be spoken as a brand name by potential customers, you’ll have a better possibility of appealing to these customers and getting them interested in what your business has to offer.</p>



<p>Brand awareness determines how close someone will become to the services or products you provide. When you create ads on Google Ads that display your brand message and show customers what you offer, <strong>the people who sees these ads might begin to view your company in a better light</strong>.</p>



<h3 class="wp-block-heading"><span id="Make_Google_Targeted_Ads">Make Google Targeted Ads</span></h3>



<p>It’s possible to use the Google Ads platform to make targeted ads, which are similar to direct emails. You’ll be targeting a select group of potential customers who have something in common with one another. For instance, you could target potential customers who are searching for the service or product that your business provides.</p>



<p>You could also target people by language or location, which gives you the opportunity to provide your main audience with the message you believe will be most compelling to them. If you want your targeted ads to be as effective as possible, it’s highly recommended that you <a href="https://blog.hubspot.com/service/know-your-audience">know your audience</a>, which allows you to tailor content to their specific needs. When creating these ads, you might want to:</p>



<ul><li><a href="https://admin.brytdesigns.com/understanding-google-keyword-analytics/">Target individuals based on keywords</a></li><li>Target individuals based on job title, location, or industry</li><li>Target individuals who show interest in your services or products</li><li>Target individuals who have visited your main competitor’s website</li><li>Target individuals based on their personality or age</li></ul>



<h3 class="wp-block-heading"><span id="Goals_and_Remarketing_to_Reach_Specific_Customers">Goals and Remarketing to Reach Specific Customers</span></h3>



<p>Goals are actions that you would like your customers to take. <strong>The right goals can be used as a measure of current success</strong>. Google Ads has numerous goals that businesses can track while using the platform. Once you’ve set a goal to be tracked, you’ll be able to identify the number of people who purchase one of your products or create a membership after clicking on your ad.</p>



<p>It’s also possible to <a href="https://www.outbrain.com/blog/remarketing-guide/">perform remarketing</a> with this platform. While it’s essential that your business reaches new customers if you want to grow, it’s also recommended that you bring back people who have already been on your website. Remarketing allows you to advertise to any customers who have visited your website in the past.</p>



<h3 class="wp-block-heading"><span id="Save_Time_and_Money_with_Targeting">Save Time and Money with Targeting</span></h3>



<p>If you want to save time and money when using Google Ads, there are several things you can do. For one, try to limit the number of customers who view your ad in the first place. When your ads are viewed by a smaller subset of potential customers, you can keep costs down.</p>



<p>The targeting method with Google Ads also allows you to reduce the number of people who move through your entire sales process, which results in the people who do becoming qualified prospects. Make sure that you <strong>only bid on keywords that you believe your website can take full advantage of</strong>. Bidding fewer times means that you spend less money with Google Ads.</p>



<p><a href="https://www.precisely.com/glossary/geotagging">Consider performing geotagging</a> to make sure that your ads are only viewed by customers in specific locations. You can also enhance the effectiveness of your ads by <a href="https://support.google.com/google-ads/answer/2453972?hl=en">excluding various search terms</a> from your Google Ads campaign, which is a feature provided by the Google Ads platform.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1024x683.jpg" alt="save money" class="wp-image-4378" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/jp-valery-lVFoIi3SJq8-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Make_More_Profitable_Marketing_Decisions">Make More Profitable Marketing Decisions</span></h3>



<p>Google Ads should be able to help you make more profitable marketing decisions by giving you insight into how your ads are performing. There are a couple of features that Google Ads provides to help business owners make better decisions, which include <strong>adding unique targeting options and adjusting your bids and ad spend</strong>. Google Ads allows you to place a cap on how much money you spend in a marketing campaign.</p>



<p>Google Ads has proven to be an advantageous tool for business owners who would like to grow their business with paid ads. When you make an ad on the Google Ads platform, you can use the right keywords to ensure that only members of your target audience are able to see the ad. Once these ads have been launched, you’ll only pay when users click the ad, which should keep your marketing budget under control.</p>


5 Ways Google Ads Help You Advance Your Business Goals

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Tag:"Adwords"

Tag:
"Adwords"