Search


<p>In today’s highly competitive online landscape, a solid SEO strategy is crucial for any business looking to succeed digitally. However, your website’s success may require more than simply creating great content and performing technical SEO audits. With millions of websites vying for the top positions on search engine results pages (SERPs), understanding your industry’s competitive landscape and analyzing your SEO competitors becomes paramount, where conducting a practical SEO competitor analysis comes into play.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_an_SEO_Competitor_Analysis">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is an SEO Competitor Analysis?</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Differentiating_Between_Business_Competitors_and_SEO_Competitors">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Differentiating Between Business Competitors and SEO Competitors</span>
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    </div><div class="lwptoc_item">    <a href="#The_Role_of_Data_in_Uncovering_SEO_Competitors">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">The Role of Data in Uncovering SEO Competitors</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Benefits of Conducting Regular SEO Competitor Analyses</span>
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                <span class="lwptoc_item_label">Key Elements of SEO Competitor Analyses</span>
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                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Implementing Insights from SEO Competitor Analyses</span>
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                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Conclusion</span>
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<h2 class="wp-block-heading"><span id="What_is_an_SEO_Competitor_Analysis">What is an SEO Competitor Analysis?</span></h2>



<p>Before delving into the intricacies of <a href="https://moz.com/seo-competitor-analysis" target="_blank" rel="noreferrer noopener">SEO competitor analysis</a>, it’s essential to grasp the concept. <a href="https://brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">An SEO competitor analysis</a> involves identifying and evaluating websites that rank for the same organic search queries as your own. These websites are your SEO competitors and may not necessarily be the same as your direct business competitors. Analyzing your SEO competitors’ strengths, weaknesses, and strategies allows you to gain insights into their success and apply those lessons to improve your website’s SEO and climb up the rankings.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/07/woman-in-front-of-her-computer-3059745-1024x683.jpg" alt="competitor analysis" class="wp-image-2738" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/07/woman-in-front-of-her-computer-3059745-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/07/woman-in-front-of-her-computer-3059745-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Differentiating_Between_Business_Competitors_and_SEO_Competitors">Differentiating Between Business Competitors and SEO Competitors</span></h3>



<p>While your business competitors may be well-known entities within your industry, your SEO competitors can differ for each targeted keyword or topic. Recognizing this distinction is crucial, as it helps you avoid making assumptions about who you compete with within the digital space. By analyzing the data and using enterprise SEO platforms, you can accurately uncover your actual <a href="https://www.siteimprove.com/glossary/seo-competitor-analysis/" target="_blank" rel="noreferrer noopener">SEO competitors and strategize</a> accordingly.</p>



<h3 class="wp-block-heading"><span id="The_Role_of_Data_in_Uncovering_SEO_Competitors">The Role of Data in Uncovering SEO Competitors</span></h3>



<p>Guesswork is not the right approach when identifying your SEO competitors. The most effective method involves data-driven analysis. Leveraging tools like SEMrush allows you to identify your most relevant competitors based on the keywords you’re targeting and your best-performing pages. With this information, you can closely monitor your competition and gain valuable insights into why they outperform you in search engine rankings.</p>



<h2 class="wp-block-heading"><span id="Benefits_of_Conducting_Regular_SEO_Competitor_Analyses">Benefits of Conducting Regular SEO Competitor Analyses</span></h2>



<p>Regularly analyzing your SEO competitors is essential because SEO performance is not isolated but relative to your competition. There are several key benefits to conducting regular SEO competitor analyses:</p>



<p><strong>SEO Performance Relative to Competitors:</strong>&nbsp;Understanding how your website’s SEO performance compares to your competitors is crucial. Identifying areas where you lag and where you excel enables you to capitalize on your strengths and improve your weaknesses.</p>



<p><strong>Identifying Areas for Improvement:</strong>&nbsp;SEO is an ever-evolving field, with search engine algorithms constantly changing, new competitors entering the market, and rival digital marketers working tirelessly to outperform you. Regular competitor analysis helps you spot areas for improvement before they negatively impact your rankings.</p>



<p><strong>Reacting to SERPs Changes:</strong>&nbsp;Search engine results pages are dynamic, and rankings can fluctuate over time. By monitoring your competitors and analyzing their strategies, you can quickly adapt to changes in the SERPs and stay ahead of the competition.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-competitive-research-sticky-notes-pain-points-1024x683.jpg" alt="competitor analysis" class="wp-image-2538" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-competitive-research-sticky-notes-pain-points-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-competitive-research-sticky-notes-pain-points-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Key_Elements_of_SEO_Competitor_Analyses">Key Elements of SEO Competitor Analyses</span></h2>



<p>There are several key elements to focus on to conduct a practical SEO competitor analysis:</p>



<p><strong>Competitor Keyword Analysis:</strong>&nbsp;Identifying valuable keywords that your competitors are ranking highly for, but your website needs to be, is a crucial step. Tools like <a href="https://www.semrush.com/blog/how-to-do-seo-competitive-analysis/" target="_blank" rel="noreferrer noopener">SEMrush</a> can help you narrow your keyword shortlist and strategically optimize your content for better rankings.</p>



<p><strong>Focusing on Search Intent:</strong>&nbsp;Search intent, or user intent, is a user’s primary objective when searching. Rather than solely targeting high search volume keywords, focus on fulfilling user search intent with valuable, optimized content. Google prioritizes websites that deliver a positive user experience, rewarding them with higher rankings.</p>



<p><strong>Exploring Long-Tail Keyword Opportunities:</strong>&nbsp;While competitive short keywords are valuable, targeting long-tail keyword variations can be a more feasible approach for smaller or less established websites. Long-tail keywords often drive specific, relevant traffic and require less effort to rank for.</p>



<p><strong>Monitoring Competitors’ Paid Listings:</strong>&nbsp;Examining your competitors’ PPC keywords can provide insights into valuable and profitable keywords they prioritize. Understanding their paid search strategy can inform your organic search efforts.</p>



<p><strong>Tracking Keyword Rankings:</strong>&nbsp;Continuous monitoring of your website’s keyword rankings and competitors is essential. Automated keyword monitoring tools help you stay on top of rankings fluctuations and measure your SEO strategy’s effectiveness.</p>



<p><strong>Analyzing Competitors’ SEO Content:</strong>&nbsp;Identifying your competitors’ most popular content and using it as inspiration to improve your own saves time and effort. By mirroring and enhancing their approach, you can better match user search intent and potentially outrank them in the SERPs.</p>



<p><strong>Understanding Competitors’ Backlink Profiles:</strong>&nbsp;High-quality backlinks are crucial to SEO success. Researching your competitors’ backlink profiles can help you develop a winning backlink strategy and bridge any gaps in your link profile.</p>



<p><strong>Evaluating Technical SEO Aspects:</strong>&nbsp;Technical SEO elements include internal linking, website structure, page speed, SSL certifications, mobile-friendliness, impact user experience, and search engine crawling. Ensuring technical SEO best practices are in place is essential for improving your website’s search rankings.</p>



<h2 class="wp-block-heading"><span id="Implementing_Insights_from_SEO_Competitor_Analyses">Implementing Insights from SEO Competitor Analyses</span></h2>



<p>A practical SEO competitor analysis is only valuable if you take action based on the insights gained. Here’s how you can implement the findings to boost your website’s SEO:</p>



<p><strong>Enhancing Content Strategy:</strong>&nbsp;By analyzing your competitors’ content, you can identify gaps and weaknesses in your approach. Fill those gaps and improve the quality and relevance of your content to satisfy user search intent better.</p>



<p><strong>Optimizing Website for User Search Intent:</strong>&nbsp;Focus on delivering content that aligns with user search intent rather than solely targeting high-volume keywords. Meeting user needs and providing a positive experience can lead to higher rankings and more qualified leads.</p>



<p><strong>Targeting Long-Tail Keyword Opportunities:</strong>&nbsp;Embrace long-tail keywords to attract specific and relevant traffic to your website. By optimizing for niche queries, you can capture user interest and compete effectively.</p>



<p><strong>Leveraging Competitors’ Paid Listings Insights:</strong>&nbsp;Understand which keywords your competitor value and consider profitable for their PPC campaigns to improve your organic search efforts and highlight valuable keyword opportunities.</p>



<p><strong>Reacting to Ranking Changes:</strong>&nbsp;Monitor your rankings and those of your competitors regularly. Identify fluctuations and promptly react to maintain or improve your position in the SERPs.</p>



<p><strong>Improving Content to Outrank Competitors:</strong>&nbsp;Examine your competitors’ best-performing content and use it as a benchmark to create even better content. Use the “Skyscraper” technique to surpass their offerings and attract more traffic.</p>



<p><strong>Strengthening Backlink Profile:</strong>&nbsp;Build high-quality backlinks to your website by actively reaching out to relevant sites. Focus on reputable websites and domains that have linked to your competitors.</p>



<p><strong>Addressing Technical SEO Gaps:</strong>&nbsp;Ensure your website adheres to technical SEO best practices. Optimize internal linking, site structure, page speed, SSL certifications, and mobile-friendliness for improved user experience and search engine crawling.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/05/woman-with-a-mug-on-laptop-looking-at-website-designs-1024x683.jpg" alt="competitor analysis" class="wp-image-2520" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/05/woman-with-a-mug-on-laptop-looking-at-website-designs-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/woman-with-a-mug-on-laptop-looking-at-website-designs-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/woman-with-a-mug-on-laptop-looking-at-website-designs.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>In the fiercely competitive online world, SEO competitor analysis is an indispensable tool for boosting your website’s ranking and visibility. By understanding your actual SEO competitors, analyzing their strategies, and implementing valuable insights, you can drive more relevant traffic, climb the search engine rankings, and gain a competitive edge in your industry. Embrace the power of data-driven SEO competitor analysis, and watch your website soar to new heights in the digital landscape. Remember, SEO is a continuous journey, so stay vigilant, adapt to changes, and keep outperforming your competitors to secure long-term success in the online domain.</p>


How an SEO Competitor Analysis Can Catapult Your Website to the Top


<p>Among the most important aspects of creating and implementing an internet marketing campaign involves measuring the final results. By identifying how well your marketing performed, you’ll be able to effectively determine if your campaign was successful and if any changes need to be made. Without this information, you could continue sending out marketing materials that don’t gain any traction with your target audience.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_Google_Analytics">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is Google Analytics?</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What are Goals in Google Analytics?</span>
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                <span class="lwptoc_item_label">How Do You Set Up Goals in Google Analytics?</span>
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                <span class="lwptoc_item_label">The 4 Goals in Google Analytics</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_URL_Destinations">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">1. URL Destinations</span>
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                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">2. Visit Duration</span>
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                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">3. Pages/Screens per Session</span>
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                    <span class="lwptoc_item_number">4.4</span>
                <span class="lwptoc_item_label">4. Events</span>
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    </div></div></div><div class="lwptoc_item">    <a href="#Why_Tracking_Goals_in_Google_Analytics_is_Crucial_for_Businesses">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Why Tracking Goals in Google Analytics is Crucial for Businesses</span>
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<p>The information you garner when measuring marketing campaign results can be used to make more informed decisions in the future. Keep in mind, however, that <a href="https://brytdesigns.com/google-analytics-vs-universal-analytics">Google Analytics</a> and other tracking platforms provide users with the means of tracking many different metrics. While most of these metrics are useful, it’s impossible to track all of them at the same time. In this scenario, setting goals can be helpful.</p>



<p><a href="https://brytdesigns.com/google-tag-manager-vs-google-analytics">Identifying your site’s current goals</a> and objectives allows you to turn these goals into actions that should help you track performance and determine if your site is doing well. When using the Google Analytics platform, you’ll discover that there are numerous goals you’re able to set. This guide offers a more in-depth overview of the types of goals that are available with Google Analytics and which ones you should track.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="695" height="607" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-goal-setup.jpg" alt="Google Analytics Goal Setup" class="wp-image-1249" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-goal-setup.jpg 695w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-goal-setup-300x262.jpg 300w" sizes="(max-width: 695px) 100vw, 695px"></figure>



<h2 class="wp-block-heading"><span id="What_is_Google_Analytics">What is Google Analytics?</span></h2>



<p>Google analytics is a type of <a href="https://brytdesigns.com/utilizing-google-analytics-for-business">web analytics tool</a> that provides you with answers to questions pertaining to your traffic, website, and online presence. <strong>This tool uses page tags to collect data from every visitor who enters your website</strong>. These tags can be added to the code on every site page. You can then obtain customizable reports based on the data that was obtained while the tags monitored your website. You’ll be able to view website traffic, page views, session details, and average session length.</p>



<p>The types of features and capabilities available through Google Analytics include everything from data gathering and tracking to visualization and reporting. Some of the data monitoring and <strong>visualization features available with Google Analytics include scorecards, activity charts, and dashboards</strong>.</p>



<p>Google Analytics will show you areas and pages on your website that need improvement. The necessary improvements could involve everything from the site’s technical aspects to the content you place on each page. As mentioned previously, the information you gather will also help you determine how effective your marketing campaigns have been, which should allow you to more effectively use your marketing budget.</p>



<h2 class="wp-block-heading"><span id="What_are_Goals_in_Google_Analytics">What are Goals in Google Analytics?</span></h2>



<p>Google Analytics provides users with the opportunity to track and obtain reports on different goals that might be important to their company’s brand. These goals allow you to track the rate at which visitors take certain actions on your website. They can include everything from completing and submitting a form to visiting a site page.</p>



<p>Before you’re able to set effective goals, you should first identify the types of actions you would like site visitors to take. Do you want visitors to make a purchase or request a quote? Nearly every goal you have can be tracked with Google Analytics. The goal settings available with this tool can be reached by selecting the “Admin” tab, after which you can click “Goals”.</p>



<p>In the event that you’ve already set up goals on your website, they can be viewed in this area. You also have the option to create and configure new goals from here. The four types of goals that you can make in Google Analytics include event, duration, pages per session, and destination. In the event that you use the Google Ads tool, you should also be able to <strong>view Smart Goals that allow you to track any qualified visitors who enter your website via pay-per-click ads</strong>.</p>



<p>If you want track goals that are more important to your company, you should first identify which types of goals pair well with the things you want to measure. Many users track several different types of goals when measuring the performance of their marketing campaigns.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="484" src="https://wp.brytdesigns.com/wp-content/uploads/2023/03/Screenshot-2023-03-10-143537-1024x484.jpg" alt="goals ga" class="wp-image-4925" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/03/Screenshot-2023-03-10-143537-1024x484.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/03/Screenshot-2023-03-10-143537-300x142.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/03/Screenshot-2023-03-10-143537-1536x727.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/03/Screenshot-2023-03-10-143537.jpg 1649w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="How_Do_You_Set_Up_Goals_in_Google_Analytics">How Do You Set Up Goals in Google Analytics?</span></h2>



<p>Setting up goals in Google Analytics is simple and straightforward. First, log in to Google Analytics, which will take you to the dashboard. From here, select the “Admin” button that’s positioned around the bottom-left area of the screen. You can now click on “Goals”. When you want to create a new goal, <strong>click the “+Goal” button to set it up</strong>.</p>



<p>There are several tips you should consider when making goals in Google Analytics. For one, make sure that the name you give to the goal is descriptive enough for you to recognize it later on. This name will show up in most areas throughout Google Analytics, which is why it must be clear and descriptive. If you need to routinely go back to check what the goal is referring to, you’ll be wasting time. If you’ve set up numerous goals, having unclear goal names can be an issue.</p>



<p>Make sure that you also think ahead as you set up your goals. Google Analytics doesn’t give you the ability to delete goals since they are permanently applied when data is compiled for Google Analytics reports. Even though you can’t permanently delete any goal, it’s possible to deactivate them. Before you begin tracking a goal, it’s highly recommended that you understand everything about the goal you want to track.</p>



<h2 class="wp-block-heading"><span id="The_4_Goals_in_Google_Analytics">The 4 Goals in Google Analytics</span></h2>



<p>There are four distinct goal types that can be tracked with Google Analytics, <strong>which extend to URL destinations, visit duration, pages per session, and events</strong>. The ones you choose to track depend on what you want to learn about your website’s performance.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-1024x683.jpg" alt="Set up conversions in Google Analytics" class="wp-image-1255" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="1_URL_Destinations">1. URL Destinations</span></h3>



<p>Among the most commonly used goals involves URL destinations, which will help you keep track of certain URLs and let you know whenever someone visits an URL associated with your website. These visits will trigger the goal. Keep in mind that it doesn’t necessarily matter how the user reached your website. Whether a user typed in your URL or clicked on an ad that brought them to your website, Google Analytics views these actions as part of the goal.</p>



<p><strong>URL destination goals are ideal for confirmation pages, sales, downloads, and thank-you pages</strong>. Let’s say that individuals are taken to thank-you pages following the completion of a transaction. By measuring the number of people who saw the thank-you page, you can identify how many people made a purchase from you.</p>



<p>It’s essential that you keep this URL hidden to avoid anyone else accessing it. The only way for someone to reach a thank-you page should be by purchasing a product, which should allow you to receive 100% precise tracking.</p>



<h3 class="wp-block-heading"><span id="2_Visit_Duration">2. Visit Duration</span></h3>



<p>Goals pertaining to visit duration are designed to track the number of people who remained on your website for a set period of time. If you want to <a href="https://www.convert.com/blog/growth-marketing/10-actionable-ideas-increase-website-user-engagement/">increase site engagement</a> and improve how long users remain on your site, you should track this goal. If you discover that users only stay on a specific page for a small period of time, <strong>it’s possible that the page design or content is unappealing</strong>.</p>



<p>There are two ways that you can use this type of goal. Let’s say that you want users to remain on your website for at least four minutes. You can use the information you gather to identify the total number of visitors who stayed on the site for over three minutes or the number of visitors who spent less than three minutes on the site.</p>



<p>When setting up this goal, make sure that you choose a duration that only a portion of visitors will spend on your website as they browse it. If the duration is so short that nearly everyone meets this goal, there’s no value to tracking it.</p>



<h3 class="wp-block-heading"><span id="3_PagesScreens_per_Session">3. Pages/Screens per Session</span></h3>



<p>You can also focus on tracking the number of pages that visitors browse through before they navigate to another website. If you’re looking to keep visitors engaged long enough to make a purchase or create a membership, tracking this goal can be helpful.</p>



<h3 class="wp-block-heading"><span id="4_Events">4. Events</span></h3>



<p>Despite how advantageous it can be to track events, this type of goal is more complex than all three of the other goal types mentioned above. First, you’ll need to set up events before you can set goals. Once these events have been created, you can select one as a goal.</p>



<p>If you need to set up events, you might be tasked with <a href="https://developer.mozilla.org/en-US/docs/Learn/JavaScript/First_steps/What_is_JavaScript">adding JavaScript code</a> to the exact elements that you’re looking to track, which can involve downloads, button clicks, or playing a video. Whenever users interact with this element, you can track it to measure event goals. Events can be effectively customized to track any set of data.</p>



<h2 class="wp-block-heading"><span id="Why_Tracking_Goals_in_Google_Analytics_is_Crucial_for_Businesses">Why Tracking Goals in Google Analytics is Crucial for Businesses</span></h2>



<p>Tracking goals can be highly beneficial for any business. These goals provide you with the ability to track the things that matter the most to your ongoing success, which include everything from downloads and leads to demos and sales.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2018/03/google-analytics-header-img-1024x683.jpg" alt="The Best Google Analytics Plugins for WordPress" class="wp-image-837" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/03/google-analytics-header-img.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/google-analytics-header-img-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Once you obtain information about how well your website allows you to reach your goals, you’ll gain a better understanding of your target audience and what they want from a website. The information you gather is actionable, which means that it can be used to further improve your website and the content within.</p>


Which Goals are Available in Google Analytics?


<p>If you’ve created a website for <a href="https://wp.brytdesigns.com/b2b-vs-b2c-marketing-differences/">your B2B company</a>, identifying how well your website is performing is just as important as it is with a B2C company. A large portion of your efforts when developing your website will revolve around <strong>getting people to visit your website and convert into return customers</strong>. If you’re able to attract prospects to your website, the quality of your site content and design will determine if the visitor converts into a lead.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Your_Website_is_Your_Best_Salesperson">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Your Website is Your Best Salesperson</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_are_KPIs">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What are KPIs?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_are_the_Steps_to_Develop_a_B2B_Website">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">What are the Steps to Develop a B2B Website?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Map_Out_Your_B2B_Website_Goals">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Map Out Your B2B Website Goals</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Know_What_Businesses_Want">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">Know What Businesses Want</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Focus_on_the_User_Experience">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">Focus on the User Experience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Write_Like_a_Human">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">Write Like a Human</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Encourage_Engagement">
                    <span class="lwptoc_item_number">3.5</span>
                <span class="lwptoc_item_label">Encourage Engagement</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Remember_Your_Brand">
                    <span class="lwptoc_item_number">3.6</span>
                <span class="lwptoc_item_label">Remember Your Brand</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Use_Responsive_Modular_Design">
                    <span class="lwptoc_item_number">3.7</span>
                <span class="lwptoc_item_label">Use Responsive, Modular Design</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#How_to_Determine_B2B_Website_Objectives">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">How to Determine B2B Website Objectives</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_KPIs_You_Should_Measure_with_Google_Analytics">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">5 KPIs You Should Measure with Google Analytics</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#5_Downloads">
                    <span class="lwptoc_item_number">5.1</span>
                <span class="lwptoc_item_label">5. Downloads</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Event_Signups">
                    <span class="lwptoc_item_number">5.2</span>
                <span class="lwptoc_item_label">4. Event Signups</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Subscriber_Form_Submissions">
                    <span class="lwptoc_item_number">5.3</span>
                <span class="lwptoc_item_label">3. Subscriber Form Submissions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Lead_Form_Submissions">
                    <span class="lwptoc_item_number">5.4</span>
                <span class="lwptoc_item_label">2. Lead Form Submissions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#1_Conversions">
                    <span class="lwptoc_item_number">5.5</span>
                <span class="lwptoc_item_label">1. Conversions</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p>Measuring the performance of your website gives you the information and data that you need to further enhance your website or change the design altogether. If you find that visitors are landing on your website but aren’t following through with a purchase or sign up, it’s likely that there’s an issue with the design or functionality of your website. For instance, the navigational elements on your site could be confusing.</p>



<p>When you’re managing a B2B website, it’s not typically enough to know how many people visit your website or how many purchases are made. Instead, it’s highly recommended that you measure key performance indicators that tell you how well your website is performing at satisfying existing customers and bringing in new ones. While site traffic is important, <strong>measuring specific goals or conversions from this traffic can be much more effective</strong>.</p>



<p>If you want to measure how effective your B2B website is, you’ll be tasked with identifying goals and setting each goal up in Google Analytics. These goals represent actions that you want your site visitors to take. The following guide offers a comprehensive overview of KPIs and how they matter to B2B website development.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/10/isaac-smith-8XlMU62ii8I-unsplash-1024x683.jpg" alt="goal review" class="wp-image-4564" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/10/isaac-smith-8XlMU62ii8I-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/isaac-smith-8XlMU62ii8I-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/isaac-smith-8XlMU62ii8I-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/isaac-smith-8XlMU62ii8I-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Your_Website_is_Your_Best_Salesperson">Your Website is Your Best Salesperson</span></h2>



<p>The website you develop for your B2B company gives you the opportunity to persuade clients and express your company’s value via online channels and mediums. Every B2B website should focus on generating qualified leads. When it comes to B2B companies, finalizing a lead can take anywhere from six months to a couple of years, which is why it’s highly recommended that you create a website that’s geared towards sales and accommodates the extended sales cycle.</p>



<p>When your website design, navigational elements, and content are implemented correctly, your entire website should be appealing to potential customers in your target audience. Some other elements that you should place into your website <strong>include videos, photography, topography, and page layouts</strong>.</p>



<h2 class="wp-block-heading"><span id="What_are_KPIs">What are KPIs?</span></h2>



<p>KPI refers to <a href="https://wp.brytdesigns.com/google-ads-business-goals/">key performance indicator</a>, which is a measurement of performance over a set period of time for a very specific objective. These indicators provide you with goals that the rest of your web development and marketing team can strive to reach. KPIs should be used to bolster your company’s strategy in the finance, marketing, sales, and HR departments.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1024x683.jpg" alt="kpi overview" class="wp-image-4542" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_are_the_Steps_to_Develop_a_B2B_Website">What are the Steps to Develop a B2B Website?</span></h2>



<p>If you have yet to develop a B2B website, the following guides you through the steps you should take to create a well-designed site. Make sure that you keep KPIs in mind while <a href="https://wp.brytdesigns.com/a-guide-to-ecommerce-website-development-in-2022/">designing your B2B website</a>.</p>



<h3 class="wp-block-heading"><span id="Map_Out_Your_B2B_Website_Goals">Map Out Your B2B Website Goals</span></h3>



<p>The website you design should center around achieving specific <a href="https://wp.brytdesigns.com/top-9-b2b-ecommerce-trends-in-2022/">goals that benefit your business</a>. The goals that you set for your entire team should be prioritized from least important to most important. Once you’ve identified what these goals are and how important they will be for the success of your website, it should be simpler to develop a website that takes these goals into account.</p>



<h3 class="wp-block-heading"><span id="Know_What_Businesses_Want">Know What Businesses Want</span></h3>



<p>Regardless of the industry your company operates out of, <strong>every B2B website has an audience of other businesses as well as employees and referral sources</strong>. You should perform comprehensive research on every member of your audience to determine how to capture their attention and keep them engaged. Once you perform this research, you should be able to identify and target client needs.</p>



<h3 class="wp-block-heading"><span id="Focus_on_the_User_Experience">Focus on the User Experience</span></h3>



<p>Once you’ve determined who your target audience is, you should think about how users will navigate your website and what their experience will be. The navigational and user experience elements of your website should influence goal accomplishment. Would you like site visitors to look at your products? Are you trying to get customers to sign up for a membership? Knowing what your goals are allows you to design the user experience around these goals.</p>



<p><strong>Make sure that your website is quick to load</strong>. Google views page load speed as a highly important factor when determining what a website’s search ranking will be. It’s also a metric that ties directly into user experience. If someone visits a slow-loading website, they are considerably more likely to leave the website and take their business elsewhere.</p>



<h3 class="wp-block-heading"><span id="Write_Like_a_Human">Write Like a Human</span></h3>



<p>Along with being relevant, the content you place on your website should be written naturally as opposed to being written for a search engine. In an attempt to increase search engine rankings, many site owners will stuff their articles and blog posts with keywords that are used in a manner that’s stilted and unnatural.</p>



<p>The Google algorithm is able to pick up on this with website copy and will <strong>lower the rankings of websites that don’t have well-written content</strong>. Try to match your writing style to the <a href="https://blog.hubspot.com/marketing/buyer-persona-research">buyer personas</a> you’ve created for your audience.</p>



<h3 class="wp-block-heading"><span id="Encourage_Engagement">Encourage Engagement</span></h3>



<p>Your B2B website should also encourage engagement, which can be done by creating a funnel-like structure that entices people to purchase the product or service you offer. CTAs are also highly important for any website that wants to gain conversions.</p>



<p>In fact, CTAs and KPIs are directly linked since a primary performance indicator involves the number of users who have clicked on call-to-action buttons. All of the CTAs on your website should have a consistent design and color, which tells visitors what they should look for when they want to engage further with your content.</p>



<h3 class="wp-block-heading"><span id="Remember_Your_Brand">Remember Your Brand</span></h3>



<p>If you want to establish trust with site visitors and potential customers, it’s important to use visual cues, which can also help you develop a consistent branding. The branding you create can help you retain customers, which is why it’s highly recommended that you don’t overlook branding when developing your B2B website. <strong>Important elements of branding include images, logos, tone, voice, and color management</strong>.</p>



<h3 class="wp-block-heading"><span id="Use_Responsive_Modular_Design">Use Responsive, Modular Design</span></h3>



<p>All modern websites should have a responsive and modular design that accommodates mobile users. Studies indicate that around <a href="https://pipeline.zoominfo.com/marketing/mobile-marketing-statistics">50% of all B2B queries</a> occur from a smartphone. If your website isn’t optimized for mobile devices, users will be tasked with scrolling extensively just to browse your website. In this scenario, many users leave the site altogether.</p>



<h2 class="wp-block-heading"><span id="How_to_Determine_B2B_Website_Objectives">How to Determine B2B Website Objectives</span></h2>



<p>In order to establish a purpose for your website, it’s important to nail down what your primary KPIs will be. First, ask yourself what your business goals are. Are you focused on growth? You might be attempting to increase revenues or secure funds. Once you identify your business goals, you should write them down.</p>



<p>You can now determine what needs to be done to reach these goals. For instance, B2B business that want to increase revenues and make their sales process more efficient might want to focus on <a href="https://www.tableau.com/learn/articles/marketing-qualified-lead">obtaining qualified leads</a>. Other strategies that can be used include <strong>creating a brand identity, establishing credibility, or securing partnerships</strong>. At this stage of the process, you should identify what you want from your website. For instance, you may want more qualified leads or a higher number of purchases.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="757" src="https://wp.brytdesigns.com/wp-content/uploads/2022/10/marcos-paulo-prado-tcyW6Im5Uug-unsplash-1024x757.jpg" alt="determining kpis" class="wp-image-4566" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/10/marcos-paulo-prado-tcyW6Im5Uug-unsplash-1024x757.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/marcos-paulo-prado-tcyW6Im5Uug-unsplash-300x222.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/marcos-paulo-prado-tcyW6Im5Uug-unsplash-1536x1136.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/marcos-paulo-prado-tcyW6Im5Uug-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="5_KPIs_You_Should_Measure_with_Google_Analytics">5 KPIs You Should Measure with Google Analytics</span></h2>



<p>There are five distinct KPIs that you should think about <a href="https://wp.brytdesigns.com/google-conversion-tracking-shopify/">measuring with Google Analytics</a>, which include everything from downloads to subscriber form submissions.</p>



<h3 class="wp-block-heading"><span id="5_Downloads">5. Downloads</span></h3>



<p>Downloads are key performance indicators that tell you how effective your marketing materials are at engaging site visitors. The types of downloads that can be tracked with Google Analytics include videos, PDFs, and any type of download that results in rewards or discounts.</p>



<p>When it comes to PDF downloads, it’s possible to view which campaign or channel caused an increase in document downloads. You can use this information when improving your marketing campaign. It’s also possible to track downloads for podcasts to determine what percentage of customers are listening to your content through audio.</p>



<h3 class="wp-block-heading"><span id="4_Event_Signups">4. Event Signups</span></h3>



<p>B2B websites may be focused around event signups. If your B2B company offers special seminars, courses, or webinars to loyal customers, you can track this KPI. Anyone who registers to make a download may become more loyal to your brand. Webinars have been found to be effective at helping companies build their brand.</p>



<h3 class="wp-block-heading"><span id="3_Subscriber_Form_Submissions">3. Subscriber Form Submissions</span></h3>



<p>You could also track subscriber form submissions for anyone who’s looking to subscribe to a corporate brochure, research paper, or company newsletter. Many B2B websites will require companies to fill out some basic information before they can subscribe to the content in question. Once you’ve set up this KPI, you can track if form submissions increase depending on the subject matter or type of marketing you’re performing.</p>



<h3 class="wp-block-heading"><span id="2_Lead_Form_Submissions">2. Lead Form Submissions</span></h3>



<p>Lead form submissions may be tracked as well, the primary of which is a “Contact Us” form. This form is simple for businesses to fill out and can provide you with the information you require to keep in touch with possible customers. Consider creating shorter enquiry forms that just ask for a phone number, name, and short description of the reason for enquiry.</p>



<h3 class="wp-block-heading"><span id="1_Conversions">1. Conversions</span></h3>



<p>Among the most important KPIs to measure involves conversions. A conversion can be anything from someone signing up for a newsletter to someone purchasing a produce you offer. As a B2B company, <strong>it’s highly recommended that you track sales as conversions</strong>.</p>



<p>If conversions increase month-over-month, this data indicates that your business is becoming more successful. A drop in conversions indicates that you’re doing something wrong. For instance, it’s possible that your “Checkout” page is poorly designed, which leads to a reduction in sales.</p>



<p>Key performance indicators can be tracked to help you identify if your website is helping your business reach its goals or hindering your efforts to do so because of poorly designed elements. While KPIs for B2B websites differ somewhat from those of B2C websites, the approach is the same. Tracking important metrics gives you data that can be used to <strong>improve your website design, marketing efforts, and conversion rates</strong>.</p>


Understanding KPIs in B2B Website Development


<p>In 2023, Google is retiring Google Universal Analytics and moving fully to a program known as Google Analytics 4 (GA4). Since Google is discontinuing their older analytics standard, it’s essential that you learn GA4 to get the most out of <a href="https://wp.brytdesigns.com/utilizing-google-analytics-for-business/">Google Analytics</a>. This update to Google Analytics has made notable changes in regards to data control and accessibility, which is why your knowledge of the Google Universal Analytics tool won’t be sufficient once you start using GA4.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_GA4">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is GA4?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_is_Universal_Analytics">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What is Universal Analytics?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Understanding_the_Differences_Between_GA_Universal_and_GA4">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Understanding the Differences Between GA Universal and GA4</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Reporting">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Reporting</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Data_Collection">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">Data Collection</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Product_Integrations">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">Product Integrations</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Admin_Configurations">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">Admin Configurations</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Data_Processing">
                    <span class="lwptoc_item_number">3.5</span>
                <span class="lwptoc_item_label">Data Processing</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Switching_From_UA_to_GA4">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Switching From UA to GA4</span>
    </a>
    </div></div></div>
</div></div>



<p>Google has implemented GA4 to ensure a more scalable and privacy-centric system. The tracking framework that this tool is outfitted with is event-based. There are also a considerable amount of cross-devices capabilities that allow for <strong>a more holistic view of the data across mobile applications and websites</strong>.</p>



<p>Keep in mind that the functionality and features of GA4 are still evolving, which is why you should keep up to date with any changes before the Universal Analytics service is discontinued. This guide is designed to serve as <strong>an in-depth comparison between Google Analytics 4 and Universal Analytics</strong>, which should make it easier for you to acclimate to the differences between the programs in question.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-1024x683.jpg" alt="Set up conversions in Google Analytics" class="wp-image-1255" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_GA4">What is GA4?</span></h2>



<p>Google Analytics 4 is the fully updated form of Google Analytics. Before it was revealed, it was referred to as App+Web Property during the beta. The reason for this name is because the program is able to track web and application visits with a single Google Analytics tool.</p>



<p>Before GA4 was introduced, these visits needed to be separated into completely different Google Analytics properties. Google announced in March 2022 that GA4 would become the only option available to website owners who want to take advantage of Google Analytics and all that it has to offer.</p>



<h2 class="wp-block-heading"><span id="What_is_Universal_Analytics">What is Universal Analytics?</span></h2>



<p>Universal Analytics is a version of Google Analytics that existed before Google Analytics 4. GA4 was introduced in late 2020, before which Universal Analytics was the only generation of Google Analytics that website owners had access to. Since late 2020, Universal Analytics and Google Analytics 4 have both been available to site owners. Around the beginning of 2023, Universal Analytics will be phased out.</p>



<h2 class="wp-block-heading"><span id="Understanding_the_Differences_Between_GA_Universal_and_GA4">Understanding the Differences Between GA Universal and GA4</span></h2>



<p>Because of the many changes that have been made between GA Universal and GA4, it’s important that you know the difference between these two programs. The upgrades and changes that have been made to the GA4 feature-set can make a difference for you and your website.</p>



<h3 class="wp-block-heading"><span id="Reporting">Reporting</span></h3>



<p>One primary difference between <a href="https://wp.brytdesigns.com/acquisition-channels-google-analytics/">Google Analytics 4</a> and Universal Analytics involves how reporting works. GA4’s standard reporting interface is <strong>more simplified and streamlined to make the program easier-to-use for site owners</strong>. GA4 uses a considerably more flexible interface known as “Explore”. When the GA Universal 360 beta was ongoing, this feature was known as “Analysis”.</p>



<p>Universal Analytics provided users with real-time reports, standard dashboards, and fully custom reports. However, custom funnel reports weren’t available. Users were only able to obtain 20 reports per property. On the other hand, GA4 provides real-time reports with improved granularity. You’ll also <strong>benefit from custom funnel reports and the ability to obtain 100 reports per property</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic-1024x768.jpg" alt="analytics reporting" class="wp-image-2525" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Data_Collection">Data Collection</span></h3>



<p>As for <a href="https://wp.brytdesigns.com/hits-google-analytics-track/">data collection</a>, this isn’t expected to change too radically in Google Analytics 4. Features like enhanced eCommerce, UTM campaign tracking parameters, custom dimensions, and custom metrics are basically untouched from Universal Analytics.</p>



<p>Universal Analytics accommodated 20 goals for every view. GA4 has increased the number of allowed goals to 30 for every property. The number of custom dimensions has increased from 20-75. GA4 separates these dimensions into 50 event-scoped dimensions and 25 user-scoped dimensions. The number of custom metrics has also increased from 20-50.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="google data collection" class="wp-image-4398" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Product_Integrations">Product Integrations</span></h3>



<p>When taking product integrations into account, the Google Marketing Platform offers a sizable advantage over all other analytics tools. The ability that Google Analytics has to integrate with other tools available in this platform means that you’ll have access to a wide range of benefits and features only available with Google Analytics. Keep in mind, however, that not every product linking option has been added to GA4 yet. However, the <strong>recent addition of a BigQuery integration means that GA4 is a sizable upgrade over Universal Analytics</strong>.</p>



<p>The types of Google services that were already available in Universal Analytics include Google Ads, Google Optimize, and Display &amp; Video 360. While all of these services are expected to be added to GA4 over the next year, Google Ads is the only one of the three that has already been implemented.</p>



<p>Keep in mind that GA4 offers two Google services that were never available with Universal Analytics. These services include <a href="https://admanager.google.com/home/?authuser=0">Google Ad Manager</a> and <a href="https://cloud.google.com/bigquery">BigQuery</a>, the latter of which is a cloud data warehouse that <strong>allows users to convert big data into actionable insights</strong>. Google Ad Manager gives you the ability to properly manage every ad that’s created through the Google platform.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="625" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg" alt="product tracking google analytics" class="wp-image-4234" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-300x183.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1536x937.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Admin_Configurations">Admin Configurations</span></h3>



<p>If you want to use Google Analytics to collect data, you must first configure your <a href="https://support.google.com/analytics/answer/2649554?hl=en">Google Analytics property</a>, which refers to an application or website you’d like to track. In the Admin area, it’s possible to manage user permissions, set up your base architecture, delete data, set up alerts, and filter out any unwanted traffic. GA4’s admin configurations have been improved compared to the configurations available with Universal Analytics.</p>



<p>When looking specifically at the account architecture, Universal Analytics allowed data to be collected at the property level with reports being viewed at the view level. In Comparison, GA4 allows data to be collected at the stream level and reports to be viewed at property level. In Universal Analytics, data was able to be retained for anywhere from 14-50 months. <strong>GA4 allows data to be retained for a period of 2-4 months</strong>.</p>



<p>Just like Universal Analytics, GA4 provides analytics alerts on a monthly, weekly, or daily basis. However, GA4 also allows these alerts to be made on an hourly basis if you’re using the web version of this program. Two features that are completely new with GA4 include customized report navigation and data deletion.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1024x683.jpg" alt="admin configuration analytics" class="wp-image-4542" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Data_Processing">Data Processing</span></h3>



<p>Data processing is another important focal point of GA4. The GA4 version of Google Analytics focuses on higher data thresholds, user privacy, and less sampling. There are many differences between Universal Analytics and GA4 when it comes to data processing functionality.</p>



<p>For instance, session are defined differently between the two programs. In Universal Analytics, sessions would expire following 30 minutes of inactivity, which is the same with GA4. Universal Analytics also had sessions expire at midnight, if a session was longer than four hours, and after any UTM parameters change. GA4 has streamlined this approach to session expiration by getting rid of the three additional triggers mentioned previously.</p>



<p>For user definition, Universal Analytics used GA client ID for standard views and custom user-ID for user ID-enabled views. GA4 combines these two approaches with <a href="https://support.google.com/analytics/answer/7532985?hl=en#zippy=%2Cin-this-article">Google Signals</a>.</p>



<p>In Universal Analytics, the data sampling threshold was set to 500,000 sessions via the property level. As for GA4, <strong>their data sampling threshold is 10 million events for every query</strong>. While Universal Analytics didn’t accommodate query time imports, user data and item data can be imported with GA4. When using Universal Analytics, it was possible to configure bot filtering. In GA4, bot filtering is automatically enabled and doesn’t need to be configured.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg" alt="business goals and data processing" class="wp-image-4379" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-1536x1017.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Switching_From_UA_to_GA4">Switching From UA to GA4</span></h2>



<p>It’s highly recommended that you switch from Universal Analytics to GA4 before Universal Analytics is retired in 2023. Keep in mind that the main benefit of this change is that GA4 will become the <a href="https://wp.brytdesigns.com/google-analytics-expert/">new standard for Google Analytics</a>, which will benefit website owners and developers alike.</p>



<p>Universal Analytics properties will stop processing any hits on July 1, 2023, which means that you have around nine months to become fully accustomed to GA4 and how it works. If you have any experience with Universal Analytics, you shouldn’t find it too difficult to learn how to use Google Analytics 4. In fact, GA4 is meant to be <strong>a streamlined and more effective version of Universal Analytics</strong>, which might help you become acclimated to the program at a quicker rate.</p>



<p>At the moment, a large portion of marketers are set to continue using Universal Analytics as their main measurement standard, which makes sense while they get up and running with the GA4 program. During that period of time, these marketers will learn how to operate GA4 and create a new measurement environment. Now that you know that Universal Analytics is set to be discontinued, you should prioritize learning GA4 over Universal Analytics.</p>



<p>Since Universal Analytics will no longer be supported by Google, GA4 will become the new standard. While many of the features remain the same between these two programs, there are numerous changes that will render your knowledge of Universal Analytics moot. Keep in mind that GA4 is still changing on a regular basis and will continue to be updated until its full launch in July 2023. In the meantime, start using GA4 to become more comfortable with the user interface and all the new features you have access to.</p>


Google Analytics 4 vs. Universal Analytics: What are the Differences?


<p>Google Ads is a platform that provides businesses with the opportunity to purchase paid advertisements that will show up in relevant search results. Along with the Google Ads platform, you can also purchase advertisements through Google that will appear directly on other websites via Google’s AdSense program.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_Google_Ads">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are Google Ads?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_Should_I_Track_My_Conversions">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why Should I Track My Conversions?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_Do_I_Set_Up_Google_Ads_Conversion_Tracking_in_Shopify">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How Do I Set Up Google Ads Conversion Tracking in Shopify?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Create_a_Conversion_Action_in_Google_Ads">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">1. Create a Conversion Action in Google Ads</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Install_the_Global_Site_Tag_in_Your_Shopify_Theme_Code">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">2. Install the Global Site Tag in Your Shopify Theme Code</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Install_the_Event_Snippet">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">3. Install the Event Snippet</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Make_the_Conversion_Value_Dynamic">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">4. Make the Conversion Value Dynamic</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p>Keep in mind that the Google ads you purchase can show up at the top of the search results page or at the bottom of the same page. They will be clearly marked with an “Ad” indicator. One reason why advertising your business or brand on Google is highly effective is because of the ability companies have to place their ads in front of their target audience. Ads will only be shown in relevant search results, which means that anyone who sees these ads will already be interested in the products or services they’re advertising.</p>



<p>If you use the Google Display Network for your Google ads, you’ll have the opportunity to <strong>create ads in video, text, or image form</strong>. Once you’ve purchased ads, it becomes important to track the ad performance, which can be done with <a href="https://support.google.com/google-ads/answer/1722022?hl=en">conversion tracking tools</a>. Conversion tracking involves tracking the number of users who clicked on an ad and how many of these users end up making a purchase or creating a membership.</p>



<p>If you find that your conversion rates are low but your bounce rates are high, this indicates that users are leaving immediately after reaching your website, which means that your landing page likely has a poor design. Tracking conversion rates with Google Ads is highly recommended if you want to gain insight into how potential customers view your business and if they are purchasing products at a high rate. The Google Ads conversion tracking setup in Shopify can be done in four steps, which are as follows:</p>



<ul><li>Create conversion actions with Google Ads</li><li>Install a global site tag in the Shopify theme code</li><li>Install an event snippet</li><li>Set the conversion value to dynamic</li></ul>



<p>The following tells you everything you need to know about tracking conversion in Shopify and why it’s important.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="google ads console" class="wp-image-4325" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/myriam-jessier-eveI7MOcSmw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_are_Google_Ads">What are Google Ads?</span></h2>



<p>As mentioned previously, Google Ads is considered to be a paid advertising platform. If you purchase ads on this platform, you’ll be tasked with paying whenever someone clicks on the ad in question. Before delving further into Google Ads, you should understand what search and display ads are.</p>



<p><a href="https://www.meetsoci.com/blog/search-advertising/">Search ads</a> are a form of pay-per-click advertising that allows ads to be displayed directly above or below search engine results in the event that a user enters a relevant keyword. In comparison, <a href="https://www.acquisio.com/blog/agency/what-are-display-ads-5-steps-to-effective-visual-advertising/">display ads</a> will appear on larger targeting parameters, which means that they won’t only be displayed in a single location in relevant search results. These ads can also be shown on websites that are part of the <a href="https://support.google.com/google-ads/answer/2404190?hl=en">Google Display Network</a> and can even pop up on social media platforms.</p>



<p>Google Ads has proven to be a highly effective platform for businesses that want to bring more traffic to their websites. Since the only people who click on these ads are ones who would have at least some interest in your product or brand, the traffic that reaches your website from Google Ads is qualified and high-quality traffic. Along with increasing site traffic, you should also notice an increase with in-store visits as well as more phone calls.</p>



<p>Google Ads makes it easy for site owners to <strong>create well-designed ads that will reach a target audience</strong>. The ads you place on Google can also appear on other Google-related channels, which include YouTube and the Google Display Network. As you continue using the Google Ads platform, you’ll be given tools and reports to help you analyze your ads and how they’ve performed. To understand how effective Google Ads can be, keep in mind that:</p>



<ul><li>The Google Ads click-through rate is right around 2%, which is very high in comparison to other platforms</li><li>More than 40% of consumers will purchase an item or service they see via a YouTube ad</li><li>Display ads result in more than 180 million impressions every month.</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="701" src="https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1024x701.jpg" alt="what are google ads" class="wp-image-4328" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1024x701.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-300x205.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1536x1051.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/08/georgia-de-lotz-Ebb8fe-NZtM-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_Should_I_Track_My_Conversions">Why Should I Track My Conversions?</span></h2>



<p>There are many reasons why it’s important to track your conversions, the primary of which is that you’ll be able to more organically identify how to use your ad spend. The results you receive from tracking conversions should help you determine which areas need improvement with your current focus. By tracking conversions, you can:</p>



<ul><li>Determine what your return on investment is, which allows for informed decisions surrounding ad spend</li><li>Identify which keywords, campaigns, and ads have driven customer activity</li><li>Implement smart bidding strategies to optimize your ad campaigns</li></ul>



<p>More than five billion search queries occur on a daily basis, which is why it’s essential that you measure performance to determine if your money is being spent wisely. Keep in mind that Google Ads has existed for almost 20 years, which ensures that it has authority when it comes to paid advertising.</p>



<p>It’s also important that you track Google Ads conversions since your competition will likely be doing so as well. If you want to remain ahead of the competition, <strong>making business decisions based on measurable data is essential</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280-1024x682.jpg" alt="understanding google analytics" class="wp-image-4050" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/12/computer-g3203ab173_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="How_Do_I_Set_Up_Google_Ads_Conversion_Tracking_in_Shopify">How Do I Set Up Google Ads Conversion Tracking in Shopify?</span></h2>



<p>It’s possible to track conversions in Shopify with the tracking tool that Google offers. With this tool, it’s possible to measure how well your Google ads are performing. The four-step process involves:</p>



<ul><li>Develop a conversion action</li><li>Implement a global site tag</li><li>Add an event snippet</li><li>Adjust conversion values</li></ul>



<h3 class="wp-block-heading"><span id="1_Create_a_Conversion_Action_in_Google_Ads">1. Create a Conversion Action in Google Ads</span></h3>



<p>The first step in tracking conversions involves creating a conversion action within the Google Ads tool. It’s important to understand that the conversions you choose to track can differ depending on what your business goals are. Examples of measurable conversions include form submissions, purchases, and sign-ups. The process for creating a conversion action is as follows:</p>



<ul><li>Log in to the Google Ads account you’ve made</li><li>Select the “Tools” button at the upper right corner of the page</li><li>Select “Conversions” under the “Measurement” tab</li><li>Click on the “+ New Conversion” button</li><li>Choose the website</li><li>Enter the domain of your website, after which the “Scan” button should be clicked</li></ul>



<p>The quickest way to create a conversion action is to track a specific page load as a conversion, which will be shown to you as an option when you click the “Scan” button. Customers don’t always reach a conversion in a straight path. These individuals can click on several ads before landing on yours. With <a href="https://support.google.com/analytics/answer/1662518?hl=en">attribution models</a>, it becomes possible to allot credit for every type of ad interaction, which means that you can assign worth to each interaction. When you want to optimize the effectiveness of your ads, you can use attribution models like:</p>



<ul><li>Last click – The final ad that’s clicked will obtain all credit in regards to the conversion</li><li>First click – The initial ad that’s clicked will obtain all credit in regards to the conversion</li><li>Linear – Credit is apportioned equally for every ad interaction</li><li>Time decay – Interactions that occur closer to the conversion receive more credit</li><li>Position-based – The final and first interaction will each receive 40% of the credit with the final 20% being spread to other interactions</li><li>Data-driven – Credit is distributed based on previous data for the conversion action, which means that this model relies on data from your customers</li></ul>



<h3 class="wp-block-heading"><span id="2_Install_the_Global_Site_Tag_in_Your_Shopify_Theme_Code">2. Install the Global Site Tag in Your Shopify Theme Code</span></h3>



<p>Once the conversion action has been made, you’ll be tasked with installing a global site tag, which must be placed in the code for your Shopify theme. You can accomplish this goal by:</p>



<ul><li>Select the “Install the tag yourself” button once you reach the “Set up the tag” step</li><li>Choose the option that best applies once you reach the “Global site tag” area</li><li>You’ll be given a global site tag, which you should copy</li><li>Bring up another browser tab before entering your Shopify admin area and selecting “Online Store”</li><li>Click on the “Actions” button before selecting “Edit Code”</li><li>Open the theme.liquid file</li><li>Paste the global site tag that you copied directly between the head tags, which will apply this tag to each page on your website</li><li>Click on the “Save” button</li></ul>



<pre class="wp-block-code"><code>&lt;!-- Global site tag (gtag.js) - Google Ads: CONVERSION_ID --&gt;
  &lt;script async src="https://www.googletagmanager.com/gtag/js?id=AW-CONVERSION_ID"&gt;&lt;/script&gt;
  &lt;script&gt;
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    gtag('js', new Date());

    gtag('config','AW-CONVERSION_ID');
  &lt;/script&gt;</code></pre>



<h3 class="wp-block-heading"><span id="3_Install_the_Event_Snippet">3. Install the Event Snippet</span></h3>



<p>Now that global site tag has been installed in your website, you must add your event snippet to the checkout page. This snippet will track conversions when a user clicks an ad and eventually enters your store’s checkout page. To install the event snippet, make sure that you:</p>



<ul><li>Select “Page Load” in the event snipped area</li><li>Copy the code</li><li>Click on the “Settings” option in your Shopify admin area, after which you can choose “Checkout”</li><li>Navigate to the “Order Processing” area, which has an additional scripts text box</li><li>Post the event snippet in the aforementioned box</li></ul>



<p>You can see what the event snippet should look like at this <a href="https://www.almondsolutions.com/details/24/how-to-implement-event-snippet-code-through-google-tag-manager">event snippet guide</a>.</p>



<pre class="wp-block-code"><code>&lt;!-- Event snippet for Example conversion page --&gt;
    &lt;script&gt;
      gtag('event', 'conversion', {'send_to': 'AW-CONVERSION_ID/CONVERSION_LABEL',
        'value': 1.0,
        'currency': 'USD'
      });
    &lt;/script&gt;</code></pre>



<h3 class="wp-block-heading"><span id="4_Make_the_Conversion_Value_Dynamic">4. Make the Conversion Value Dynamic</span></h3>



<p>The fourth and final step involves making the conversion value dynamic. In the event that the conversion action you wish to track involves purchases that occur through your online storefront, <strong>each conversion value will be different based on the price of each item and what the ad is marketing</strong>. If you want to track different values for every conversion, the event snippet must be edited. The steps needed to make an event snipped dynamic include:</p>



<ul><li>Enter the Shopify admin area before navigating to “Settings” and “Checkout”</li><li>Locate the event snippet that’s situated in the additional scripts text box, which is itself in the “Order Processing” area</li><li>The line that begins with ‘value’: should be replaced with <strong>‘value’: {{ checkout.subtotal_price | money_without_currency }}</strong>, if you want to exclude shipping and taxes from the total conversion amount</li><li>If you want to include shopping and taxes in the total conversion amount, replace the ‘value’: line with <strong>‘value’: {{ checkout.total_price | money_without_currency }},</strong></li></ul>



<p>Google Ads conversion tracking gives you the opportunity to identify the percentage of users who click on your search/display ads before eventually making a purchase or signing up for a newsletter. If you have a Shopify website and online storefront, tracking conversions can be done in four simple steps, which are detailed above.</p>


How To Set Up Google Ads Conversion Tracking in Shopify


<p>Seeking growth as a company in the modern age requires you to have a website and digital presence. Once you’ve designed a website that’s sleek, stylish, and appealing to your target audience, it’s important to identify if the design and content on the website is having the intended effect. To measure this, you can look at the traffic that the website is bringing in.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Where_Can_I_Find_My_Traffic_Reports">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Where Can I Find My Traffic Reports?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Types_of_Website_Traffic_are_There">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">What Types of Website Traffic are There?</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Which_Reports_Indicate_How_Traffic_Arrived_at_a_Website">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Which Reports Indicate How Traffic Arrived at a Website</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#All_Traffic">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">All Traffic</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Demographics">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Demographics</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Geo">
                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">Geo</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Behavior">
                    <span class="lwptoc_item_number">2.4</span>
                <span class="lwptoc_item_label">Behavior</span>
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    </div></div></div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<p>Traffic involves the <strong>total number of users who enter your website from other destinations</strong>. For instance, a user can reach your website by inputting the URL into a search bar, searching for an item you sell on search engines like Google, or clicking a link on another website that leads back to your own site. When considering the traffic that reaches your website, you should focus on all sources of traffic before segmenting each source and searching for improvements that can be made.</p>



<p>Improving the amount of traffic that enters your website will help your business grow and make it easier for you to identify how to bring quality traffic to your site. If you use Google Analytics to measure your website’s performance, traffic is an essential aspect of this tool that’s displayed in a variety of different reports. The following offers a comprehensive look at website traffic and how Google Analytics allows site owners to view their traffic.</p>



<h2 class="wp-block-heading"><span id="Where_Can_I_Find_My_Traffic_Reports">Where Can I Find My Traffic Reports?</span></h2>



<p><a href="https://wp.brytdesigns.com/utilizing-google-analytics-for-business/">Google Analytics</a> is a web analytics tool from Google that’s free to use and <strong>helps site owners analyze the performance of their website and the traffic that reaches their website</strong>. While some businesses will overlook web analytics because of the time investment that’s required, analyzing site performance and traffic is essential if you want to improve weak spots in your website and appeal to a larger audience.</p>



<p>Regardless of the type of business you run, your website will invariably be the main hub where your digital traffic goes. Whenever you perform marketing with social media ads or search ads, any user who clicks on these ads will be taken back to your website. Along with making sure that your website is well-designed and aesthetically appealing, it’s also highly recommended that you analyze where traffic is coming from.</p>



<p>Let’s say that you’re currently running two marketing campaigns with one focused on search ads and the other focused on social media ads. If barely any traffic to your website is coming from the search ads, it’s possible that the ad is poorly done or that it isn’t being displayed to your target audience. Whatever the reason, <strong>Google Analytics should help you analyze site traffic, find new clients, and further develop your website</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="google-analytics" class="wp-image-4231" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Once you download Google Analytics, you can find traffic reports with just a few clicks of a button. First, you should navigate to “Behavior”, after which you should click “Site Content”. From here, select “All Pages”. This particular report will show you which pages of your website are getting the most traffic and where this traffic is coming from.</p>



<p>You can also specifically look at organic traffic reports, which can be reached by navigating to the “Acquisition” tab in Google Analytics. From here, select “All Traffic” before clicking the “Channels” button. You’ll then be able to view an extensive list of the various channels that are bringing traffic to your website.</p>



<h3 class="wp-block-heading"><span id="What_Types_of_Website_Traffic_are_There">What Types of Website Traffic are There?</span></h3>



<p>There are many types of traffic that can reach your website, all of which are tracked by Google Analytics. The main types of traffic you should analyze include:</p>



<ul><li>Organic traffic</li><li>Direct traffic</li><li>Paid traffic</li><li>Social traffic</li></ul>



<p>Organic traffic involves any traffic that enters your website from organic search results, which means that the search results come from people who search for related terms that are associated with your company. For instance, a user may reach a furniture store website by searching for the best recliner. Gaining high amounts of organic traffic is beneficial if you’re able to keep these users engaged with your website once they enter. <strong>Check the bounce rates of organic traffic to determine if your efforts are producing results</strong>.</p>



<p>Direct traffic involves visitors who intend to visit your website and already know what your business or brand is. Many direct traffic users will enter your website by typing the site URL into their browser. Having strong direct traffic numbers shows that users are interested in your business as opposed to the product or service you offer. Keep in mind that <strong>a high percentage of direct traffic should be repeat visitors</strong>.</p>



<p>Paid traffic only reaches your website from your <a href="https://www.innovationvisual.com/knowledge/everything-you-need-to-know-about-paid-advertising">paid advertising campaigns</a>, which can include everything from social media ads to display ads on search engines like Google. Paid traffic should be monitored constantly to make sure that your ads are effective at bringing users to your website. A few of the metrics you should analyze include page/session, average session duration, and bounce rate. These metrics will help you determine if your paid advertising ROI is high enough.</p>



<p>Social traffic involves all traffic that reach your website from social media platforms like Facebook, Instagram, and Twitter. Keep in mind that <strong>traffic from social media websites can be organic or paid</strong>. All of your social media traffic is displayed underneath the Social Traffic area in Google Analytics. Once you enter the Google Analytics “Traffic” panel, you can view metrics for each social media website. You can use this data to improve your marketing efforts.</p>



<figure class="wp-block-image size-large is-style-default"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg" alt="website-traffic" class="wp-image-4236" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/austin-distel-tLZhFRLj6nY-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/austin-distel-tLZhFRLj6nY-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/austin-distel-tLZhFRLj6nY-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Which_Reports_Indicate_How_Traffic_Arrived_at_a_Website">Which Reports Indicate How Traffic Arrived at a Website</span></h2>



<p>There are several different reports you can use to determine how traffic arrived to your website. Understanding how users reach your website is important if you want to make sure that your marketing campaigns are as effective as they should be. If most of your traffic is coming from organic search results, there’s a good chance that your paid advertising isn’t performing well. The website traffic reports available in Google Analytics will give you all of the information you need to bolster your marketing.</p>



<p>When you’re using <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a>, the various reports that will provide you with information about website traffic include the All Traffic, Demographics, Geo, and Behavior reports. If you want to find out more about traffic analytics and how to use this data to optimize your website, the <a href="https://wp.brytdesigns.com/google-tag-manager-vs-google-analytics/">Google Tag Manager vs. Google Analytics guide</a> should provide you with the info you’re looking for.</p>



<h3 class="wp-block-heading"><span id="All_Traffic">All Traffic</span></h3>



<p>This report describes all types of traffic sources that enter your website and is available from the left-side navigation bar in Google Analytics. From here, you’ll be able to view a listing that displays the most active sources of traffic.</p>



<h3 class="wp-block-heading"><span id="Demographics">Demographics</span></h3>



<p>This report describes user information based on traffic sources. The demographic content you receive from Google Analytics will help you understand who your audience is and which ones are being engaged by your website.</p>



<h3 class="wp-block-heading"><span id="Geo">Geo</span></h3>



<p>Geo reports provide users with location-based information that centers around traffic sources. You’ll be provided with details about your primary audience’s geographic location and language. This report can be viewed by language or by a specific city, state, or country.</p>



<p>Let’s say that your business offers international shipping. If you want to grow your company but find that most of your traffic is coming from the U.S., this data indicates that you need to take a different approach to building interest among users in other countries.</p>



<h3 class="wp-block-heading"><span id="Behavior">Behavior</span></h3>



<p><strong>Behavior reports display user information based on their actions and behavior while on your website</strong>. Even though this report can be dense, it offers an extensive amount of useful information. Along with displaying the number of people who enter your website, this report will also show you what path users took on your website, how they navigated your pages, and which pages these users were on when they left your website.</p>



<p>If users remain on a few pages of your website for a lengthy period of time but leave before buying anything, it’s possible that the checkout process isn’t as simple and easy to understand as it should be. The information you gain from the behavior report should allow you to fine-tune your site pages in a manner that helps you gain more traffic.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="625" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg" alt="analytics-data" class="wp-image-4234" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-300x183.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1536x937.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Becoming well-versed in <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a> is highly important if you want to identify areas of your website that need improvement. The metrics provided by Google Analytics can also give you the insight you need to determine if your marketing campaigns are performing properly or if changes need to be made to your advertising techniques.</p>



<p>When looking specifically at site traffic, knowing how people reach your website should make it easier for you to bring your main audience to your site. While Google Analytics provides users with a comprehensive amount of reports and data to sift through, reading this data should be simple and straightforward once you learn how to use this tool.</p>


Where Is Your Web Traffic Coming From?


<p>If you work in marketing or are currently designing your own website, you may have heard of pixel tracking, which you likely won’t immediately understand the meaning of. <strong>A tracking pixel is a small piece of code that gives you the ability to obtain information from visitors who reach your website</strong>. This information usually involves behavior data, which can include everything from the <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">types of ads</a> the users click on to how these users navigate your website.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Benefits_of_Pixel_Tracking">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Benefits of Pixel Tracking</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_Do_Tracking_Pixels_Collect">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Do Tracking Pixels Collect?</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#How_to_Add_Tracking_Pixels_to_My_Email">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">How to Add Tracking Pixels to My Email?</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Key_Strategies_for_Pixel_Tracking">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Key Strategies for Pixel Tracking</span>
    </a>
    </div></div></div>
</div></div>



<p>Once you gather behavior data from people who visit your website, you can use this data to enhance your web strategy and marketing campaign. Keep in mind that tracking pixels can be placed on web pages <a href="https://wp.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">as well as emails</a>. <strong>The types of data you can gather from pixel tracking include <a href="https://wp.brytdesigns.com/what-is-a-b-testing/">sales conversions</a>, digital ad impressions, and email opens</strong>. The method you use to add a tracking pixel depends on what the pixel is being placed in. If the pixel is being placed in an ad, the Facebook Ads and Google Ads platforms provide functionality that allows for the easy installation of a tracking pixel.</p>



<p>If, on the other hand, the pixel is being added to your website, you can use <a href="https://www.socialmediaexaminer.com/tracking-pixels-google-tag-manager/" target="_blank" rel="noreferrer noopener">Google Tag Manager</a> or similar tools to place the pixel on the page that you would like to track. <strong>A tracking pixel is comprised of simple HTML code</strong>, which is why these pixels are easy to implement wherever you want them to be installed. Once you’ve input the HTML into your ad or website, it will be able to collect a substantial amount of information. <em>The following article provides a detailed guide on pixel tracking and how it can be used in your web strategy</em>.</p>



<h2 class="wp-block-heading"><span id="Benefits_of_Pixel_Tracking">Benefits of Pixel Tracking</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/maxim-ilyahov-0aRycsfH57A-unsplash-1024x683.jpg" alt="email marketing and pixel tracking" class="wp-image-3855" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/maxim-ilyahov-0aRycsfH57A-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/maxim-ilyahov-0aRycsfH57A-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/maxim-ilyahov-0aRycsfH57A-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/maxim-ilyahov-0aRycsfH57A-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>An effective web strategy relies on a strong marketing plan that targets your core audience and provides them with ads and content that keeps them engaged with your brand. The only way to deliver an effective marketing plan is to <a href="https://wp.brytdesigns.com/google-analytics-expert/">use analytics</a> to gain a better understanding of your audience and their behaviors. <strong>The main benefit of using pixel tracking in your web strategy is that it will provide you with a considerable amount of analytics</strong>, which includes:</p>



<ul><li>Which headlines and preview text will obtain the most clicks and opens</li><li>Which email providers are being used</li><li>Which areas your audience are located in</li><li>What percentage of your customers and audience read your website and emails on desktop computers, tablets, and smartphones</li><li>The number of people who click links and open emails</li><li>The overall success rate of a specific marketing campaign</li></ul>



<p><em>The benefits you obtain depend on what the pixels are being used with</em>. If you attach tracking pixels to eCommerce banner ads, you can determine the number of people who viewed the ad, clicked on the ad, and eventually made a purchase. If you send a tracking ad in an email newsletter, it’s possible to identify the number of people who opened the email. With the amount of analytics you receive from tracking pixels, you can <a href="https://wp.brytdesigns.com/utilizing-google-analytics-for-business/">make your marketing more targeted in future campaigns</a>, make your content more relevant, and provide users with a better experience that’s tailored to their exact needs.</p>



<p><strong>Using pixel tracking in your email marketing campaign can be highly effective</strong> at helping you determine how successful your ads are at drawing interest from your audience. If a user opens an email that your company sends to them, this indicates that they are at least somewhat interested in the email’s subject matter. However, having customers click on emails isn’t enough to have a successful marketing campaign. Instead, it’s essential that a high number of users click on the ads that are placed inside the emails you send.</p>



<p>In the event that a large percentage of users are opening your emails but not clicking on the ad inside, there’s a good chance that something is wrong with the appearance or content of your ad. It’s possible that the visuals aren’t appealing enough or that the ad doesn’t match what the user expected when they opened the email.</p>



<p><strong>Pixel tracking is beneficial because it allows you to assess these user behaviors and make notable improvements for future marketing materials</strong>. Tracking pixels can be particularly advantageous when used alongside headlines, CTAs, and offers, which is why tracking pixels are commonly used by marketing teams when performing a/b split tests, which aren’t possible unless you use tracking pixels.</p>



<h2 class="wp-block-heading"><span id="What_Do_Tracking_Pixels_Collect">What Do Tracking Pixels Collect?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-lukas-590016-1-1024x678.jpg" alt="data from pixel tracking" class="wp-image-3856" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-lukas-590016-1-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-lukas-590016-1-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-lukas-590016-1.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>As touched upon previously, tracking pixels can obtain a substantial amount of information. Once a user opens an email or clicks on an ad, the tracking pixel can start collecting information. The types of information that are collected depending on how you set the pixel up before placing it in an ad or email. For instance,<strong> the main types of information that tracking pixels collect when implemented into emails include</strong>:</p>



<ul><li>How many times the user reopened the email</li><li>The time at which the email was first opened</li><li>The device that was used to access the email</li><li>If links in the email were clicked</li><li>How long the user kept the message open</li></ul>



<p>Even though tracking pixels can collect many different types of information,<strong> they won’t collect sensitive customer information like browsing history, location, or bank details</strong>. It would only be possible for a tracking pixel to gain access to sensitive information in the event that it was first able to gain access to the user’s cookies, which only a hacker can do.</p>



<p><strong>Tracking pixels are only active when the user is engaging with the email</strong>. Once the email is closed or the user turns off their computer, the pixel won’t work anymore. These pixels will never be stored on the user’s computer. As such, using tracking pixels is a safe practice that won’t create issues with customer trust in your brand.</p>



<h3 class="wp-block-heading"><span id="How_to_Add_Tracking_Pixels_to_My_Email">How to Add Tracking Pixels to My Email?</span></h3>



<p>Adding a tracking pixel to an email is a relatively straightforward process. There are<em> two methods </em>you can use to accomplish this task. First, <strong>you could obtain a marketing email tool with the kind of functionality that allows you to view link clicks, open rates, and replies</strong>.</p>



<p>It’s also possible to add a tracking pixel <strong>manually by directly pasting the pixel code in the correct location</strong>. This code should be added immediately preceding the /body tag that’s found in the email code. Now that you understand how to add tracking pixels to your email, you should be able to start measuring the results of your email marketing campaigns, which will only serve to improve your future marketing efforts.</p>



<h2 class="wp-block-heading"><span id="Key_Strategies_for_Pixel_Tracking">Key Strategies for Pixel Tracking</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg" alt="two people pointed at a screen" class="wp-image-3858" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/john-schnobrich-FlPc9_VocJ4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start placing tracking pixels in your emails, ads, and web pages, it’s important that you understand some best practices that you should adhere to when using tracking pixels. First, <strong>it’s highly recommended that you don’t input tracking pixels in any and all locations throughout your website</strong>. The placement of these pixels should be intentional and selective.</p>



<p>The quality of a tracking pixel is far more important than the quantity. If placed correctly, you can obtain valuable information about user behavior and interactions with your website and brand. On the other hand, overusing tracking pixels can dilute the analytics and make it more difficult for you to measure the results of your marketing materials. In general, you should avoid attaching a tracking pixel to every page on your website.</p>



<p>Another reason to be wary of the total number of tracking pixels you use is that<em> these pixels can slow down your website</em>.<strong> A website’s performance is of the utmost importance to anyone who visits</strong>. If a user visits a website and finds that it takes a lengthy amount of time to load, they will choose to leave the website and find another that doesn’t have these issues. As such, you should be strategic with how tracking pixels are used.</p>



<p><strong>You should also keep your <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">target audience</a> in mind when using tracking pixels</strong>. Placing these pixels in all of your emails will only serve to provide you with copious amounts of data and analytics that you don’t need. Before you start using tracking pixels,<em> it’s recommended that you provide users with the ability to opt-out of this tracking</em>, which will allow users to maintain their privacy and for you to improve your brand image.</p>



<p>Overall, pixel tracking is a great way for you to receive web analytics that can be used to bolster your ad campaigns and improve your SEO efforts. The data you receive from tracking pixels should inform many of your future marketing decisions. Over time, <strong>you may notice higher conversions and more sales as a result of the pixel tracking you perform</strong>. While pixel tracking is ideal for eCommerce businesses, nearly every business can benefit from implementing tracking pixels into their marketing materials.</p>


What is Pixel Tracking? Explanation and Uses in Web Strategy


<p>If you want your website to gain as much traffic as possible, it’s important that you make consistent improvements to the site’s performance and SEO. By providing your main audience with a<strong> website that’s dependable, functional, and highly performant</strong>, there’s a great chance that the reputation your business and brand have will significantly improve. However, it can be difficult to understand what kinds of improvements you should make to your website if you don’t know how your site is currently performing. To mitigate this issue, it’s highly recommended that you use Google Analytics for your business and website.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Real-Time_Reports">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Real-Time Reports</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Locations</span>
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                <span class="lwptoc_item_label">Events</span>
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                <span class="lwptoc_item_label">Conversions</span>
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                <span class="lwptoc_item_label">Traffic Sources</span>
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<p><strong>Google Analytics is a tool that provides website owners with the ability to <a href="https://wp.brytdesigns.com/google-analytics-expert/">measure the SEO performance</a> for their websites</strong>. If you have been optimizing your website for search engines but find that you aren’t generating the amount of traffic that you want, Google Analytics can help you identify why your SEO isn’t performing well and what changes should be made, which can be invaluable when you’re attempting to grow your website and improve your brand image.</p>



<p>Google Analytics can give you a wealth of valuable information that you can use to shape your future SEO and marketing decisions. If you find that many site visitors are leaving your website before they purchase a product or service that you offer, it’s possible that your website’s checkout process is poorly designed or doesn’t allow for a quick checkout. When you run the Google Analytics tool, <strong>you’ll be given data about where users live, how your keywords perform, how long visitors remain on your website, and the number of people who visited a certain page</strong>.</p>



<p>The information you can gain from <a href="https://wp.brytdesigns.com/google-tag-manager-vs-google-analytics/">Google Analytics is extremely useful</a> to have because it can assist you in altering and strengthening your SEO efforts on a continual basis. Without analytics, you may never know that your SEO is performing worse than intended. <em>This article takes a closer look at Google Analytics and why it’s of the utmost importance for any business that wants to garner continued online success</em>.</p>



<h2 class="wp-block-heading"><span id="Real-Time_Reports">Real-Time Reports</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="625" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1024x625.jpg" alt="real-time reports with google analytics" class="wp-image-3684" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1024x625.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-300x183.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1536x937.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>These reports are designed to provide you with real-time data that pertains to who is visiting your website and what actions they’re taking while browsing your site. If you’ve recently written and published an article on your website’s blog, the <strong>real-time reports generated by Google Analytics can tell you how this article is performing and what types of improvements could be made to the written content</strong>. This data is simple to access if you know where to look.</p>



<p>First, navigate to the left sidebar in your Google Analytics dashboard. From here, select “Real-Time”. In the majority of situations, you will then be <em>shown website traffic that has occurred over the past five minutes</em>. It’s possible, however, for real-time reports to display actions that have taken place over the past 30 minutes, which will give you a more comprehensive view of how your website is performing with site visitors.</p>



<h2 class="wp-block-heading"><span id="Locations">Locations</span></h2>



<p>Another type of report that can be generated with Google Analytics involves user locations. This type of report can be found in the “Audience” area of your Google Analytics dashboard. Once you reach this section, scroll to the “Demographics” area to find the locations report. <strong>Google Analytics is able to identify a user’s location based on their IP address and where the internet service provider assigns the IP address</strong>.</p>



<p>The data you can gain from this report is largely accurate as long as you’re looking at the data on a<em> state and country level</em>. There are times when the city data can be inaccurate. When you access this report, <strong>you can view where users are located, how long users have been browsing your website and the exact page that these users are on</strong>. You should also be able to determine if a sizable percentage of your audience speaks a different language or lives in a different time zone.</p>



<p>Location data can be helpful for targeting your advertising and marketing and for improving the design and functionality of your website. In the event that a large number of users are visiting your website from a different country, you could improve your website’s functionality by adding multi-language support.</p>



<h2 class="wp-block-heading"><span id="Events">Events</span></h2>



<p>Another key report that can be generated with Google Analytics is the event’s report, which<strong> allows you to track the exact interactions that your users have while browsing your website</strong>. These interactions can be practically anything you want them to be. Many website owners set their interactions based on their current conversion goals. If you want site visitors to view a video on your website, you can set video views to be an event that’s tracked through the Google Analytics tool.</p>



<p>A couple of additional interactions that can be <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">tracked with Google Analytics</a> include white paper downloads and <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">ad clicks</a>. <strong>Anything that increases a site visitor’s engagement with your website could be an interaction</strong>. With the real-time reports generated by Google Analytics, you can view events that have occurred in the previous 30 minutes. You could also select an event category to view activities that are specific to that category.</p>



<p>The information you gain in this report can help you determine if users are interacting with your website as much as you want them to. If site visitors only browse your website for a minute or two before leaving without having interacted with the website, this is a good sign that your website’s design or <a href="https://wp.brytdesigns.com/best-marketing-automation-software/">content is lacking and should be improved</a>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/luke-chesser-JKUTrJ4vK00-unsplash-1024x683.jpg" alt="tracking analytics" class="wp-image-3685" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/07/luke-chesser-JKUTrJ4vK00-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/luke-chesser-JKUTrJ4vK00-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/luke-chesser-JKUTrJ4vK00-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/luke-chesser-JKUTrJ4vK00-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conversions">Conversions</span></h2>



<p>Among the most important reports that can be generated in Google Analytics involves the conversions that have occurred on your website. <strong>Your website’s conversion rate is a key measurement that can help you determine if your website is effective</strong> at converting first-time visitors into return customers who will continue browsing your website and paying for products for months or years to come.</p>



<p>When you implement an SEO or marketing strategy, the point of these strategies is to increase conversions and create new customers who may eventually become loyal to your brand. You don’t want someone to visit your website once and then never think about doing so again. If your current marketing strategy isn’t causing an <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">increase in conversion rates</a>, there’s a strong possibility that your marketing isn’t as effective as you want it to be.</p>



<p><strong>The conversions report will provide you with real-time information about recent conversions</strong>. This data goes back 30 minutes and can give you the ability to view top website goals, the number of users who completed each goal, and the exact percentage of users who ended up completing the goal.</p>



<h2 class="wp-block-heading"><span id="Content">Content</span></h2>



<p>The content reports generated by Google Analytics can be invaluable towards helping you <strong>determine which content is performing well and which content may need to be improved</strong>. If users aren’t getting to the end of one of your articles, it’s possible that the article is poorly written, doesn’t flow well, or is too long. If the article is too lengthy, it’s relatively easy to pare down the content into something more readable and engaging.</p>



<p>When you view this report, you can look at the percentage of users who visit specific site pages as well as the URL and title for each page you’re looking at. These reports can also help you understand <a href="https://wp.brytdesigns.com/interpreting-how-heat-maps-work-for-your-website/">where people are landing</a> on your website. If a paid advertisement you’ve recently sent out leads back to a specific landing page, high views on this page could indicate that a <a href="https://wp.brytdesigns.com/understanding-ttfb-time-to-first-byte/">sizable percentage of your site traffic</a> is coming from clicks on the advertisement.</p>



<h2 class="wp-block-heading"><span id="Traffic_Sources">Traffic Sources</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/myriam-jessier-VCtI-0qlVgA-unsplash-1024x683.jpg" alt="" class="wp-image-3686" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/07/myriam-jessier-VCtI-0qlVgA-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/myriam-jessier-VCtI-0qlVgA-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/myriam-jessier-VCtI-0qlVgA-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/myriam-jessier-VCtI-0qlVgA-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The traffic sources report can help you <strong>determine how users learned about your website</strong>. Maybe they typed the URL directly into the address bar or <a href="https://wp.brytdesigns.com/paid-vs-organic-social-media/">selected a link on your Facebook page</a>. When you access this specific report, you can better understand how users are <a href="https://wp.brytdesigns.com/click-through-rate-how-to-improve/">getting to your website</a>.</p>



<p>Keep in mind that this report offers real-time data. If you’ve created a new social media post with a link to your website or would like to see how a new landing page is currently performing, the real-time data provided in these reports can show you the last 30 minutes of traffic.</p>



<h2 class="wp-block-heading"><span id="Audience">Audience</span></h2>



<p>Audience reports can be just as important to your website’s ongoing success as real-time and conversion reports. For any business to succeed, <strong>it’s extremely important that they understand who their core audience is and what they want when visiting a website</strong>. If you don’t know who your audience is, you can’t provide them with targeted content that satisfies their needs. Over time, they may become dissatisfied with the level of service you provide, which could lead to a notable decrease in site traffic and a worsened brand reputation.</p>



<p>Audience reports can help you <strong>gather data on specific audiences that are based on parameters you can set before generating the reports</strong>. Before you create audience reports, there are two things you should keep in mind. First, it’s important to define the audience you would like to track. Next, you should understand that Google has recently allowed site owners to view how target audiences have responded to remarketing campaigns.</p>



<p>When you generate an audience report, you can view many different types of data, which include the number of active users in the past 7-30 days, detailed demographic information about the gender and age of your users, interests, and behaviors. The “behaviors” section of an audience report is centered around how users react once they reach your website. You can also gain a better understanding of which devices your core audience is using. If the majority of your audience is accessing your website from a mobile device, you might want to enhance your website to accommodate these users.</p>



<p>Google Analytics is a powerful tool that can show you an abundance of information about how your website is performing. With this information in hand, you can make informed marketing, website design, and SEO decisions that should improve your website and bolster your brand image.</p>


Tag:"Analytics"

Tag:
"Analytics"