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<p>When you own a business, a primary goal of yours should be to grow your company’s brand awareness, which is a term that you’ve likely heard of before now. However, not every company understands what brand awareness actually means and how to go about improving it.<strong> Brand awareness refers to customers recognizing your business and remembering it</strong>. When you have an ample amount of brand awareness, consumers will be able to identify your business just by seeing your logo or products. For instance, most people who see the “swoosh” logo will immediately know that Nike is the brand that the logo belongs to. They may even decide to buy a pair of shoes or visit the Nike website based on one interaction with the brand.</p>



<p>If you want your company to be a leader in the industry you belong to, it’s important to regularly take steps to <a href="https://wp.brytdesigns.com/google-analytics-expert/">increase your company’s brand awareness</a>. Once you have improved your brand awareness efforts, you should start to notice your main audience becoming more comfortable with your products and brand, which can be invaluable in the future. If your brand awareness is high enough, your products may be the first ones consumers think of when they want to make a purchase.</p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#5_Ways_on_How_to_Create_Online_Brand_Awareness">
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                <span class="lwptoc_item_label">5 Ways on How to Create Online Brand Awareness</span>
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<p>In the event that your brand awareness isn’t where you want it to be, you should consider making improvements that will provide consistent growth in brand awareness. Keep in mind that brand awareness is the initial phase of the <a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/">marketing funnel</a>. <strong>By increasing your brand awareness, it should become easier for you to reach potential buyers</strong>. You can then funnel these leads through the research process before eventually pushing them towards making a purchase.</p>



<p>Since brand awareness is the initial aspect of the marketing funnel, increasing your brand awareness should<em> help you with <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">conversion rate optimization</a></em>. Bringing in more leads will invariably increase the number of conversions you obtain. Before you begin to implement new brand awareness techniques, it’s important to understand that brand awareness and brand recognition are two different things.</p>



<p><strong>Brand recognition occurs when consumers are able to properly identify your brand by your brand colors or logo</strong>. Brand awareness goes further than recognition because the consumer will also have a general feeling about your business and brand that’s attached to the initial recognition. You should think of brand recognition as the first step towards improved brand awareness. <em>This guide offers a closer look at what it takes to grow your company’s brand awareness.</em></p>



<h2 class="wp-block-heading"><span id="5_Ways_on_How_to_Create_Online_Brand_Awareness">5 Ways on How to Create Online Brand Awareness</span></h2>



<p>While there are many steps you can take to start building brand awareness online, the following are five steps that have proven to be highly effective.</p>



<h3 class="wp-block-heading"><span id="1_Guest_Blog">1. Guest Blog</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/andrew-neel-cckf4TsHAuw-unsplash-1024x683.jpg" alt="blogging for brand awareness" class="wp-image-3892" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/andrew-neel-cckf4TsHAuw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/andrew-neel-cckf4TsHAuw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/andrew-neel-cckf4TsHAuw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/andrew-neel-cckf4TsHAuw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>A great way to grow your company’s brand awareness is by writing guest blogs on other websites that are currently more popular than yours. While you should also <a href="https://wp.brytdesigns.com/step-by-step-guide-start-blog-wordpress/">run and manage your own blog</a>, it’s still important that you take measures to get more eyes on your website and brand, which is where guest blogging comes into play.</p>



<p>To begin,<strong> research publications and blogs in your industry</strong>. Use Google and social media to search for blogs that may offer similar content to your own. Platforms like BuzzBlogger and MyBlogGuest can also help you find websites where you can write guest posts. Once you’ve done enough research,<strong> write down a list of websites and blogs that accept guest posts</strong>. It’s also important that the people who read your blog post will be receptive to the content and become interested in your business and brand.</p>



<p>Make sure that you take some time to brainstorm some ideas for blog posts. You should avoid making the mistake of writing a blog post that’s similar to one that was already on the blog a month before. <strong>Some websites will allow guest posts to be outfitted with backlinks</strong>, which will lead to your website and are recognized by Google when your web pages are being ranked. When guest blogging, be careful about the content you write. If the content is too boring, the people who read it will move on and won’t show interest in your brand. Your content should always leave an impression.</p>



<h3 class="wp-block-heading"><span id="2_Create_Infographics">2. Create Infographics</span></h3>



<p>Take time to create infographics that you can share on social media and other platforms. These graphics are essential for reaching new audiences on platforms like Facebook that aren’t automatically geared towards businesses. People who use social media only consume content that’s easy to digest, which means that you should avoid placing plain text articles on websites like Facebook.</p>



<p><strong>Along with being visually engaging, infographics are more enjoyable to read, should means that they could help you improve your brand image</strong>. To better understand why infographics are more effective at reaching consumers than posts with plain text, keep in mind that visuals are processed at a rate of 60,000 times faster when compared to plain text. Nearly 95% of <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">blog posts that contain visuals</a> obtain more engagement than plain text.</p>



<h3 class="wp-block-heading"><span id="3_Use_SEO_to_Your_Advantage">3. Use SEO to Your Advantage</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="625" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1024x625.jpg" alt="seo data for brand awareness" class="wp-image-3893" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1024x625.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-300x183.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1536x937.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Search engine optimization is almost essential to brand awareness because there are numerous ways that SEO can improve a company’s brand awareness. <strong>It’s important to understand that high rankings make your website and brand seem <a href="https://wp.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">more reliable and trustworthy</a></strong>. If your website appears towards the top of search results for relevant keywords, you’ll be able to create brand awareness, increase site visibility, bring in more traffic, and boost conversions.</p>



<p>However, some SEO techniques are designed to be used with <a href="https://wp.brytdesigns.com/8-fantastic-free-seo-tools-2020/">long-term strategies</a>. You may not notice results immediately. However, the right optimization can pay dividends when you’re attempting to grow brand awareness. <strong>Make sure that you always use keywords in your website and content that <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">relate to your industry</a> and the products you offer</strong>. When potential customers search for a product that’s similar to yours, it’s important that your website is one of the first search results they see.</p>



<h3 class="wp-block-heading"><span id="4_Gather_Client_Testimonials">4. Gather Client Testimonials</span></h3>



<p>One area of focus that you shouldn’t overlook is <a href="https://wp.brytdesigns.com/client-testimonials-business-success/">gathering testimonials from your customers and clients</a>. No matter how great your marketing materials are, most customers know when they’re receiving information from a brand representative, which is information that could be exaggerated. For new customers,<strong> reviews can be more important than any other marketing material if you want these customers to make a purchase</strong>.</p>



<p>When potential customers are able to read reviews and testimonials from past customers, they are receiving valuable opinions and experiences that they can rely on. While users can look at product features to gain a general understanding of what the product is, reading reviews is the only way to determine if these features work as intended. Make sure that you include both positive and negative feedback. If you don’t include negative feedback, potential customers may believe that the reviews aren’t legitimate.</p>



<h3 class="wp-block-heading"><span id="5_Utilize_Social_Media">5. Utilize Social Media</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/adem-ay-Tk9m_HP4rgQ-unsplash-1024x683.jpg" alt="utilizing social media" class="wp-image-3896" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/adem-ay-Tk9m_HP4rgQ-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/adem-ay-Tk9m_HP4rgQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/adem-ay-Tk9m_HP4rgQ-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/adem-ay-Tk9m_HP4rgQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>As touched upon previously, social media is more important than ever for businesses that want to reach a wide audience. <strong>Facebook alone has nearly 2.9 billion monthly active users</strong>, which means that most of your audience spends time on social media platforms like Facebook and Instagram. While it’s possible to pay for social media marketing, there are also some <a href="https://wp.brytdesigns.com/paid-vs-organic-social-media/">organic social media techniques</a> that you should look into.</p>



<p>For instance, you should <strong>respond to all customer questions on your social media pages, which will improve brand awareness and reliability</strong>. Another great way to obtain more brand awareness through social media is by holding contests that require users to tag or share their posts in order to win a prize.</p>



<h2 class="wp-block-heading"><span id="Improving_Your_Brand_Awareness">Improving Your Brand Awareness</span></h2>



<p>While creating brand awareness is necessary if you want your company to garner long-term success, you shouldn’t cease your efforts once you’ve created a base amount of brand awareness. From here, it’s important to take steps to improve your brand awareness, which will help your business and brand grow to new heights.</p>



<h3 class="wp-block-heading"><span id="1_Run_Social_Media_Advertising">1. Run Social Media Advertising</span></h3>



<p>An effective method for improving your brand awareness is to <strong><a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">run social media ads</a> on platforms like Facebook, Instagram, and Twitter</strong>. These ads will allow you to reach individuals who might have only been interested in the products your competition offers before now. Make sure that you <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">include relevant content</a>, appealing visuals, and calls to action in any ads you make.</p>



<h3 class="wp-block-heading"><span id="2_Implement_Native_Advertising">2. Implement Native Advertising</span></h3>



<p>Native advertising has proven to be among the most effective methods that businesses can use to improve brand awareness. Because these ads are native to the platforms they are hosted on, they will fit right in with the surrounding content and should be appealing to individuals who see them. If you implement native ads in The Washington Post or The New York Times,<strong> these ads will be placed after the conclusion of an article, which means that they are non-intrusive.</strong></p>



<p>When you create native advertising, keep in mind that these ads are fully customizable and should include relevant messaging. To understand how important native advertising is to most companies, these ads are expected to make up more than 60% of digital display ads this year.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-eva-elijas-7661590-1024x682.jpg" alt="importance of brand awareness" class="wp-image-3890" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-eva-elijas-7661590-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-eva-elijas-7661590-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/10/pexels-eva-elijas-7661590.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion_on_Increasing_Brand_Awareness">Conclusion on Increasing Brand Awareness</span></h2>



<p><strong>Brand awareness is a critical component of the success of any business or brand</strong>. If you want to grow your audience and bring in new customers, the only way to do so is by making sure that people are aware of your brand and understand what your brand image is. Once you’ve started to implement some of the above strategies for creating and improving your brand image, it’s important that you measure the results.</p>



<p>The methods you use to measure results differ depending on the strategy you’re using. When you create native ads, you can measure brand awareness results by looking at site traffic, impressions, and click-through rates. Your social media efforts can be measured by looking at the analytics for each individual platform.</p>



<p>While you continue to monitor your efforts, you can use the measurements you obtain to improve your marketing and brand awareness campaigns. As mentioned before, increasing your brand awareness is essential if you want your business to grow and be at the forefront of the industry you operate out of.</p>


Creating a Consistent and Growing Brand Awareness for your Business


<p>When you’re first starting a business, it’s very easy to make the mistake of foregoing brand strategy because of an innate belief that the products and services you’re about to offer will essentially sell themselves. However, it’s oftentimes not enough to just create a popular product or service. Even if the product is successful and reaches more customers than you have anticipated, not having a brand strategy in place could result in your company not taking advantage of the initial success that you had.<strong> A brand strategy is a type of plan that centers around how your business will connect with its primary audience.</strong></p>



<p>When you set out to <a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/">create a brand strategy</a>, there is a range of elements that should be included in the strategy, which extend to a <em>brand mission, purpose, values, and competitor advantage</em>. Completing a brand strategy will also give you the information you need to understand who your main audience is. Many of the business decisions that your company makes in the future will be <a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/">informed by your brand strategy</a>.</p>



<p>In order to create the right brand strategy, <strong>it’s important that you focus on why you started the business in the first place</strong>. There needs to be a clearly defined issue that your business is attempting to solve, which will allow you to have a targeted approach for any of the branding that you implement in the future. If your main audience has any pain points or frustrations with a product or service that’s similar to yours, knowing what these frustrations are can help you offer additional products and features that will act as answers to these questions.</p>



<p>By satisfying your core audience, your business and brand will have a higher chance of <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">obtaining long-term success</a>. With a brand strategy in place, it should be <em>easier for your company to build loyalty, create trust, improve your market share, and prepare for the future</em>. Keep in mind that you likely won’t be able to create a brand strategy on your own. Instead, you should have a designated team in place that can develop and revise the brand strategy as needed before eventually bringing the strategy to life. The <strong>five most important roles in a brand strategy team</strong> include a brand shepherd, a creative lead, a marketing lead, a culture lead, and a communications lead. <em>This article takes a detailed look at the importance of a brand strategy as well as the main components that should be included in every brand strategy.</em></p>


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                <span class="lwptoc_item_label">Awakening Your Brand Strategy</span>
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<h2 class="wp-block-heading"><span id="What_is_Necessary_in_a_Brand_Strategy">What is Necessary in a Brand Strategy?</span></h2>



<p>While a brand strategy can include a large number of different elements, the <em>primary components that should be included</em> in every brand strategy extend to:</p>



<ul><li>A purpose statement</li><li>A mission statement</li><li>Determining brand values</li><li>Understanding your competition</li><li>Creating your brand essence</li><li>Constructing the brand messaging</li><li>Determining your visual identity</li></ul>



<h2 class="wp-block-heading"><span id="Mission_Statement">Mission Statement</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="785" src="https://wp.brytdesigns.com/wp-content/uploads/2021/04/ben-kolde-bs2Ba7t69mM-unsplash-1024x785.jpg" alt="mission statement marketing" class="wp-image-3410" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/04/ben-kolde-bs2Ba7t69mM-unsplash-1024x785.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/ben-kolde-bs2Ba7t69mM-unsplash-300x230.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/ben-kolde-bs2Ba7t69mM-unsplash-1536x1178.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/ben-kolde-bs2Ba7t69mM-unsplash.jpg 1893w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The mission statement that you create for your company may be the key to future success. <strong>This statement is meant to be the core goal that your company has</strong>. Apple’s mission statement is “Apple is dedicated to the empowerment of man—to making personal computing accessible to each and every individual so as to help change the way we think, work, learn, and communicate.”. This mission statement identifies the industry that Apple operates out of and tells customers how they will change the industry in years to come. When making a mission statement, you should be clear about your role in the industry is and what impact your business will have.</p>



<p>Your mission statement will be the <em>bedrock of your business and should play a role in every future decision</em> that you make. Keep in mind that you can be specific in your mission statement. If your company focuses on a certain sector within your industry, the mission statement should be aimed at the sector as opposed to the industry itself. For instance, a fashion company that solely offers sportswear would aim its mission statement at solving the clothing issues that athletes might have.</p>



<h2 class="wp-block-heading"><span id="Purpose_Statement">Purpose Statement</span></h2>



<p>The purpose statement is nearly as important as the mission statement and is <strong>designed to explain what area of the market you’re filling</strong>. While there are likely going to be companies and products that are similar to yours, it’s important that your business is able to fill a particular void that’s found in the market you operate out of. Your audience should know why they need to use your products/services. Once you’ve created a convincing purpose statement, you should be much more confident in your company and the role it has in the industry.</p>



<h2 class="wp-block-heading"><span id="Determining_Your_Brand_Values">Determining Your Brand Values</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2021/04/handshake-3298455_1280-1024x768.jpg" alt="brand values" class="wp-image-3411" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/04/handshake-3298455_1280-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/handshake-3298455_1280-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/handshake-3298455_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>It’s also important that you determine what your brand values are going to be. Today, many customers are choosing which companies to do business with based on the values that they have. These customers want to solely do business with brands that share the same values that they do. If you’re able to identify clear values for your brand, it should be <strong>easier for your business to build relationships and trust with your main audience</strong>.</p>



<p>Think about the things you want customers to mention about your brand. For instance, if a large number of customers say that your business is helpful, this may indicate that you have strong customer service. The attributes that you include in your brand values will shape every interaction that you have with customers. <strong>Brand honesty is among the most important aspects of brand values</strong>. If you’re transparent with your customers and focus on their interests, you should be able to garner their loyalty.</p>



<h2 class="wp-block-heading"><span id="Understanding_Your_Competitors">Understanding Your Competitors</span></h2>



<p>If you want to gain a larger market share in the sector or industry that you operate out of, <strong>it’s important that you understand your competitors and what has made them successful</strong>. Determine how your competitors are better than you, which companies you’ll be competing with for the audience’s attention, and how your business can reach people who may not be wholly satisfied with your competitors and their offerings.</p>



<p>Before <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">completing a competitor analysis</a>, you may find it difficult to define your brand. Defining a brand requires comprehensive knowledge of the competition if you want to fill a void in the market. Learn more about what your competitors are doing that you like or dislike.</p>



<h2 class="wp-block-heading"><span id="Creating_Your_Brand_Essence">Creating Your Brand Essence</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-christina-morillo-1181743-1024x682.jpg" alt="brand personality" class="wp-image-3412" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-christina-morillo-1181743-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-christina-morillo-1181743-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-christina-morillo-1181743.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Your brand essence will<strong> consist of the personality, voice, and tone that your company will have at all times</strong>. No matter the types of marketing materials you distribute in the future, your brand essence should always remain consistent, which will help you build a strong and long-lasting brand. The <em>personality</em> that your company has refers to the human attributes and characteristics that are associated with your brand. Maybe your brand is elegant and sophisticated or eccentric and enthusiastic. Once you identify what your brand’s personality is, these characteristics should be infused into every marketing material you make.</p>



<p>As for the <em>tone</em>, this is the attitude that your brand has, which could be anything from authoritative to optimistic. It should be easier for you to identify what the brand tone will be once you know more about who your main audience is and what tone they will respond best to. When it comes to the<em> brand voice</em>, this determines how your brand will speak and sound in marketing materials. If your brand is supposed to have a fun-loving personality, you would likely tell jokes in your marketing materials. Knowing the essence of your brand should pay dividends in helping you create a well-rounded brand strategy.</p>



<h2 class="wp-block-heading"><span id="Constructing_the_Brand_Messaging">Constructing the Brand Messaging</span></h2>



<p>Make sure that you also construct strong brand messaging, which <strong>should include your value proposition, messaging pillars, and taglines</strong>. The value proposition should center around how you plan to solve the issues that were identified in your mission and purpose statement. You need to tell customers what your value proposition is before they even think to ask. Your tagline will be a phrase or sentence that succinctly summarizes the market position that you’re in. Businesses typically <em>go through numerous tagline iterations</em> before landing on one that can prove successful. The researchers on your team should help you create a tagline that best fits your company.</p>



<p>As for the <a href="https://wp.brytdesigns.com/6-areas-of-focus-for-successful-brand-messaging/">messaging pillars</a>, these are stories that should be told about your brand and how it differs from the competition. Each marketing material should incorporate your messaging pillars. Some messaging elements that should be articulated regularly include a brand story, a brand promise, an elevator pitch, and an origin story for your company. Many of these <strong>elements can be included on an “About Us”</strong> page on your website.</p>



<h2 class="wp-block-heading"><span id="Lastly_Visual_Identity">Lastly, Visual Identity</span></h2>



<figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-kaboompics-com-6444-1024x682.jpg" alt="visual identity branding" class="wp-image-3413" width="840" height="559" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-kaboompics-com-6444-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-kaboompics-com-6444-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/04/pexels-kaboompics-com-6444.jpg 1280w" sizes="(max-width: 840px) 100vw, 840px"></figure>



<p>The last aspect of a brand strategy involves creating your visual identity, which will be included in every marketing material and <a href="https://wp.brytdesigns.com/2021-web-design-trends/">page of your website</a>. The <strong>typography, logo, and colors that you pair with your company will act as the face of your brand</strong>. A good visual identity should be flexible, intuitive, and comprehensive. Since your visual identity will be the overall aesthetic of your brand, it’s important that you convey these elements in the right way. Once a brand has been established and has started to garner success, its <em>visual identity will be the first thing that customers think of</em> when hearing the name of the company.</p>



<p>The most important aspect of a visual identity is the logo, which will represent how your brand is viewed by potential customers. Currently, the most successful logos are simple ones. While your logo should accurately reflect your brand, having a simple and straightforward logo will make it easier for your audience to visually process what they’re seeing. The Apple and Nike logos are very simple and easy to remember, which is part of the reason why both companies have been highly successful for decades.</p>



<p>The typography is essentially an extension of the logo and will oftentimes be paired with the logo in marketing materials. Make sure that you don’t pair a simple log with ornate typography. Colors are also highly important for your visual identity but can be difficult to get right. All colors can evoke emotions in people, which is why you should use colors that best represent your brand. Imagery is yet another important aspect of visual identity that will play a part in how people view your brand. As with every other aspect of visual identity, the imagery you use should align with your brand.</p>



<h2 class="wp-block-heading"><span id="Awakening_Your_Brand_Strategy">Awakening Your Brand Strategy</span></h2>



<p>Now that you’ve spent time and resources creating a comprehensive brand strategy,<strong> it’s time to bring this strategy to life</strong>. Your brand strategy should be adhered to constantly by yourself and anyone who works for your company. To make sure that your brand is <em>implemented properly in the future</em>, you should:</p>



<ul><li>Expand the reach of your content to bring in new customers</li><li>Focus on <a href="https://wp.brytdesigns.com/paid-vs-organic-social-media/">consistent content creation</a> to keep users engaged with your brand</li><li>Make sure that every piece of content is aligned with your brand</li><li>Tell your brand story whenever possible</li><li>Stay current by adhering to the <a href="https://www.agilecrm.com/blog/the-seven-best-practices-to-better-branding/" target="_blank" rel="noreferrer noopener">best practices for branding</a></li></ul>



<p>As long as you keep your branding up-to-date and include your branding elements in every <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">marketing material you create</a>, you should begin to bring in new customers and strengthen your brand for years to come.</p>


Why Every Brand Needs a Brand Strategy


<p>A critical element of growth for any business is <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">strengthening the brand</a>. However, improving your brand image can only be done with successful and effective brand messaging. <strong>This kind of messaging involves using specific words to properly communicate your brand image to prospective customers</strong>. The messaging that you put out is important for your ongoing success since the modern customer will only have a few seconds when viewing your ad or visiting your website to gain a first impression of your brand. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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<p>In order to implement <a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/">effective brand messaging</a>, you should first identify what you might want to communicate to possible customers. While brand messaging can include many different things, the basics of a brand message include <em>how your brand stands apart from the competition, what your brand stands for, and why your brand matters</em>. The <a href="https://wp.brytdesigns.com/google-analytics-expert/">value of your brand</a> should also be defined within your brand messaging. Many brands will tell a story with their messaging, the most notable of which include Apple and Nike. <strong>By telling a story, your messaging will be more appealing to prospective customers. </strong></p>



<p>When looking at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.oberlo.com/blog/branding-statistics" target="_blank">how effective brand messaging is</a> in the marketing industry, it’s been shown that a consistent presentation and display of a brand can increase revenues by <em>as much as 33 percent</em>. It’s also important to note that <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref" target="_blank">89 percent of all shoppers</a> remain loyal to companies and brands that share their values. With the right brand messaging that focuses on company values, you can substantially increase customer loyalty. If you want to implement strong and successful brand messaging, this article takes a look at six key areas of focus for any brand messaging. </p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Brand messaging is essential when connecting with your customers to create a customer loyalty.</li><li>There are two types of brand messaging which are internal and external brand messaging.</li><li>Our article discusses in depth the six main components of brand messaging to better understand what your company might be missing.</li></ul>



<h2 class="wp-block-heading"><span id="2_Types_of_Brand_Messaging_You_Should_Understand_First">2 Types of Brand Messaging You Should Understand First</span></h2>



<p>Before you get started with improving your brand messaging, it’s important to understand that there are two separate sides of brand messaging, both of which are essential if you want your brand messaging to be effective at appealing to current customers and bringing in new ones. The two types of brand messaging that you should be aware of include<strong> internal brand messaging and external brand messaging. </strong></p>



<p><em>Internal brand messaging</em> centers around how the people within your company define the brand. The company values, mission statement, and vision should reflect beliefs that are held within the company itself and shouldn’t solely be aimed at consumers. Try to develop company values and vision early on in the development of your company. Your company values, mission statement, and vision should play a significant role in your brand messaging. </p>



<p>As for <em>external brand messaging</em>, this form of messaging is designed to be aimed at the public and your potential customers. This messaging should include your slogan, any value propositions, and differentiators of your brand. These core aspects should remain consistent if you want the public to believe in your messaging. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Main_Components_of_Brand_Messaging">Main Components of Brand Messaging</span></h2>



<p></p>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="778" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280-1024x778.jpg" alt="" class="wp-image-2983" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280-1024x778.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280-300x228.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="1_Mission">1. Mission</span></h3>



<p>There are <em>six main components of brand messaging</em>, the primary of which is the mission statement that you create. This is a very <strong>short and simple sentence that basically provides an answer to why your business exists in the first place</strong>. Before starting your mission statement, answer the question of why your company exists. Create several different versions of this statement to compare the results and better determine which mission statement matches your company. </p>



<p>Focus on why you love the kind of work that you do and the products/services you provide. Every word that you place within the mission statement should evoke aspects of your brand. These words should be simple and straightforward to provide customers and employees with a clear understanding of what your company represents. If you want to properly highlight diversity and inclusion in your mission statement, <strong>it’s important that you use positive language that’s inviting and welcoming.</strong> Words like innovation, individuality, and celebrate can be highly effective when you’re trying to create an inclusive mission statement. </p>



<p></p>



<h3 class="wp-block-heading"><span id="2_Vision_Statement">2. Vision Statement</span></h3>



<p>The next area of focus for your brand message is your vision statement. This statement is supposed to <strong>look to the future with what you want your business to accomplish</strong>. The goals you have should be clearly displayed within your vision statement. Keep in mind that the vision statement should reflect what you believe will happen in the world as a result of the things your company does. You can better envision this by filling in the blank after our company will be ________. </p>



<p>Just like the mission statement, you should consider several options when determining what your vision statement will be. <strong>Keep in mind that it’s important to look at the competition and compare your brand</strong>. If the competition has a strong brand message that’s bolstered by a clear vision statement, this could be a key component of their success. However, you shouldn’t let the vision statements of competitors influence your decision too much. It’s possible that your statement will be <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">too similar to the competition</a>, which could hurt your reputation. </p>



<p></p>



<h3 class="wp-block-heading"><span id="3_Values">3. Values</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="684" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash-1024x684.jpg" alt="" class="wp-image-2985" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash-1024x684.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The values of your company will be the base of your brand message. As mentioned previously, nearly 90 percent of shoppers remain loyal to companies and brands that share their values. <strong>These values determine how you perform business with your customers</strong>. In the event that you view your values as the key to future success, these values should guide the decisions that your company makes in the future. Follow up the phrase “we believe” with a large number of values that you feel like your company represents. Some of the more<em> common values</em> that companies hold include:</p>



<p></p>



<ul><li>We believe that design has no limitations<br></li><li>We believe in putting our customers first<br></li><li>We believe that the journey should be adventurous and fun<br></li><li>We believe in people working together to foster success<br></li></ul>



<p>With these values in place, you should have a better idea of the direction that your company should take in the future. Keep in mind that straying away from these values at any point could significantly worsen your brand reputation with current and prospective customers, which is why the values you settle on are highly important. </p>



<p></p>



<h3 class="wp-block-heading"><span id="4_Positioning_Statement">4. Positioning Statement</span></h3>



<p><strong>Your positioning statement should focus on the who, how, and what of your company</strong>. This statement is important for the ongoing success of your company and brand because of how many people will view it over time. <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">Positioning statements</a> are highly detailed in that they include your industry, your audience, your evidence, and your promise to customers. While it’s easy to include the industry and audience information at the beginning of this statement, it can take some time to create the perfect promise. </p>



<p>To identify the right promise to use with your positioning statement, <strong>hone in on the benefits that your services and products provide</strong>. The marketing that you perform in the future should be based heavily on your positioning statement. The promise that you make should cause customers to purchase the product or service that you offer. A sample template that you can use is “For [your main audience], [your company and brand] is the [<a href="https://wp.brytdesigns.com/client-testimonials-business-success/">your primary market</a>] that best delivers on [your final brand promise]. </p>



<p></p>



<h3 class="wp-block-heading"><span id="5_Brand_Voice">5. Brand Voice</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224-1024x682.jpg" alt="" class="wp-image-2986" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The brand voice will represent what people hear when they think of your business. Brand messaging is much more than the things you say. <strong>What matters is how you say these things to your customers</strong>. The voice you create for your business will <em>dictate what your business personality is and will officially bring this personality to life</em>. </p>



<p>Maybe your company is professional or witty. The voice that you craft should mirror the brand image you want to create. This voice should then be used in all of your marketing materials if you want it to be persuasive with current and potential customers. Over time, these customers may start to emotionally connect with <a href="https://wp.brytdesigns.com/12-one-page-personal-website-examples-to-inspire-creativity-2020/">the brand you’ve built</a>. </p>



<p></p>



<h3 class="wp-block-heading"><span id="6_Logo">6. Logo</span></h3>



<p>Your logo will oftentimes be the first thing that people see when they think about your company or view marketing materials. As such, it’s important that you ask yourself if your current logo represents your brand well. Your logo shouldn’t have ample amounts of creative flourishes if your brand is supposed to have a more modern and sophisticated feel to it. When your logo matches properly with your brand, <strong>it will aid in the identification of your brand, the differentiation of your brand from the competition, and the recall of your brand when the logo is seen. </strong></p>



<p>When you have designed your logo and have made sure that it accurately reflects your brand image, it’s important that you implement this logo in many aspects of the media you put out. For instance, <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">television commercials and online ads</a> should end with a shot of the logo. Over time, this should help to strengthen your brand image. </p>



<p>Now that you know what’s involved with creating successful brand messaging, you should be prepared to grow and strengthen your brand in the months and years to come. While it can be difficult to determine what your values and mission statement should be, <strong>taking time to formulate the right ideas for your brand message should pay dividends in the future.     </strong>                  </p>


6 Areas of Focus for Successful Brand Messaging


<p>Businesses that are looking to establish themselves as authorities in the industry tend to focus on many different aspects. Raising brand awareness is more or less inevitable if you want to build a sustainable venture that stands out from the rest.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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<p>There are a lot of great pieces of information on the internet about how you can improve your presence and let more people know about your existence. The article, titled <a href="http://oberlo.com/blog/brand-awareness-tips">Brand Awareness: 6 Tips for Creating a Powerful Brand Strategy</a> by Oberlo, is a great example.</p>



<p>Nevertheless, if you are eager to create an even better plan, relying on just a single article will not do. You need to look for new ideas and tips from different sources continually. And the tips below might be precisely what you were looking for.</p>



<h2 class="wp-block-heading"><span id="Tip_1_-_Be_Transparent"><strong>Tip #1 – Be Transparent</strong></span></h2>



<p>According to a study by Label Insight, more than <strong>90 percent of consumers are loyal to brands that are open about their transparency</strong>. </p>



<p>Transparency comes in different forms, but an average customer pays the most attention to how the product is made, who are involved, whether the brand is outsourcing or not, and how the employees are treated.</p>



<p>Some brands claim to be eco-friendly, but there are instances when these claims are just on paper. And when someone does find out about it, well, you can expect how difficult it is to control the damage. So if you are adopting a policy, make sure to follow it. </p>



<h2 class="wp-block-heading"><span id="Tip_2_-_Show_Consistency"><strong>Tip #2 – Show Consistency</strong></span></h2>



<p>When you are a brand with a clear message, make sure that you spread the same message throughout every channel. Inconsistency does not bode well, and if your fans catch you not staying true to what you claim, do not expect to accomplish anything in terms of raising brand awareness. </p>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/04/influencer-1024x683.jpeg" alt="" class="wp-image-2395" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/04/influencer-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/influencer-300x200.jpeg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Tip_3_-_Work_with_Influencers"><strong>Tip #3 – Work with Influencers</strong></span></h2>



<p>Influencers are one of the best means of gaining more traction as a brand and letting more people know about yourself. </p>



<p>Influencers can be found on social media, YouTube, and the internet, in general. They have a specific demographic of followers, and if you find someone perfect, even a simple shoutout from them can make more of a difference than you may expect.</p>



<h2 class="wp-block-heading"><span id="Tip_4_-_Organize_Giveaways_on_Social_Media"><strong>Tip #4 – Organize Giveaways on Social Media</strong></span></h2>



<p>Having a <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">presence on social media</a> is a good thing for attracting more customers. But you can also leverage your channels on Twitter, Instagram, Facebook, or another similar platform by organizing contests and giveaways.</p>



<p>Most people free stuff even if they do not necessarily need it. But when an opportunity to enter is in front of them, and a fee is engaging with the post, it does not get simpler than that.</p>



<p>Content like giveaways and contests can go viral on social media and attract a lot of attention. And the more participants there are, the more people will know about your brand.</p>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/04/giveaway-1024x683.jpg" alt="" class="wp-image-2396" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/04/giveaway-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/giveaway-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/giveaway.jpg 1950w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Tip_5_-_Write_a_Blog"><strong>Tip #5 – Write a Blog</strong></span></h2>



<p>Blogging may not seem like something that can help with brand awareness, but it does a lot of work. Here are some benefits of <a href="https://www.wsj.com/articles/SB124553744783134641">writing a blog</a> if you are looking to get yourself out there:</p>



<ul><li>Well-written content boosts SEO rankings and brings more attention from people who are on Google and other search engines.</li><li>Interesting articles are another reason for people to visit your site.</li><li>A blog provides you with a chance to invite other bloggers to post on your site as well as give you an opportunity to look for guest posting opportunities.</li></ul>



<h2 class="wp-block-heading"><span id="Tip_6_-_Send_Freebies"><strong>Tip #6 – Send Freebies</strong></span></h2>



<p>Simple, complementary knick-knacks might not seem like they are worth the hassle, but people appreciate such small gestures. When you are looking for ways to award your most loyal customers or increase the odds of someone working together with you, never underestimate how much of a difference a small gift can make. </p>



<h2 class="wp-block-heading"><span id="Tip_7_-_Host_an_Event"><strong>Tip #7 – Host an Event</strong></span></h2>



<p>If you have the funds to host an event and invite as many people as you can, go for it, and make sure that the attendees know what kind of an event it is. </p>



<p>Take a proactive approach and shake hands with everyone you can. Trade business cards, incentivize them to talk and reap all the benefits that hosting a live event has to offer. </p>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2020/04/podcast-1024x768.jpg" alt="" class="wp-image-2397" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/04/podcast-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/podcast-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/podcast.jpg 1567w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Tip_8_-_Join_a_Podcast"><strong>Tip #8 – Join a Podcast</strong></span></h2>



<p>A podcast is another excellent opportunity to let others find out about the brand. There are a lot of podcasts nowadays, and even if you are in a relatively narrow niche, you should still find a podcast relevant to your brand.</p>



<p>Podcast hosts are always looking for new and interesting people to talk to, so be sure to send them offers, and it should not take too long before you are speaking on a podcast.<br></p>


Tag:"Branding"

Tag:
"Branding"