Search

<p><a href="https://wp.brytdesigns.com/what-is-seo-and-how-does-it-work/">“SEO” stands for <strong>search engine optimization</strong></a> and is among the most important marketing tools for any growing business that wants to improve their presence and increase revenue online. The purpose of search engine optimization is to optimize your website content and code in order for it to rank highly on search engines like Google or Bing. By implementing a successful SEO strategy, Google will begin to favorably rank your website and feature your content on search engine results pages — as you climb to the top — you will see a steady increase of organic user traffic over time!</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                <span class="lwptoc_item_label">1. SEO Helps Increase Traffic to Your Website</span>
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                <span class="lwptoc_item_label">2. SEO Builds Brand Reputation Online</span>
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                <span class="lwptoc_item_label">3. SEO Helps Refine Your Online Business Strategy</span>
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                <span class="lwptoc_item_label">4. SEO Improves the Performance of Your Website</span>
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                <span class="lwptoc_item_label">5. SEO Provides Customer Insight</span>
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                <span class="lwptoc_item_label">6. SEO Allows You to Increase Engagement With Your Customers</span>
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                <span class="lwptoc_item_label">7. SEO Provides Benefits for Years to Come</span>
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<p>When effectively implementing a successful SEO strategy, you’ll be able to increase the amount of traffic that reaches your website through search engine results that are truly organic. SEO is a very complex and evolving effort that must be maintained if you want to see consistent results. <strong>Those that properly maintain their SEO efforts will be rewarded with increased traffic to their website, which means that you’ll gain more leads, more sales, and a greater brand reputation.</strong></p>
<p>The seven most common ways that SEO can help your business grow are detailed in the following, all of which you should begin to notice soon after you’ve started to <a href="https://wp.brytdesigns.com/7-seo-changes-results/">implement SEO</a> best practices into your website.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-349" src="https://wp.brytdesigns.com/wp-content/uploads/2016/06/laptop-analytics.png" alt="Bryt Designs SEO Analytics Upward Trend" width="446" height="263" srcset="https://wp.brytdesigns.com/wp-content/uploads/2016/06/laptop-analytics.png 446w, https://wp.brytdesigns.com/wp-content/uploads/2016/06/laptop-analytics-300x177.png 300w" sizes="(max-width: 446px) 100vw, 446px"></p>
<h2><span id="1_SEO_Helps_Increase_Traffic_to_Your_Website">1. SEO Helps Increase Traffic to Your Website</span></h2>
<p>Likely the best aspect of implementing an effective SEO strategy is that it will help increase the amount of users (aka prospective customers) that visit your business’s website. When you start to appear towards the top of Google search engine results pages (SERPS) for searches and search phrases that are related to your business, you will begin to see a higher number of users and more traffic coming to your website, which means that there will be more chances for you to convert the initial traffic into customers who will purchase your products and/or services.</p>
<p>Higher <a href="https://www.disruptiveadvertising.com/conversion-rate-optimization/conversion-rate/" target="_blank" rel="noopener">customer conversion rates</a> will turn into more sales and better qualified leads. Whether you’ve just recently obtained an online presence by creating the first website for your business or have never used SEO before to grow your online presence, search engine optimization will pay dividends as you attempt to grow both your brand and business.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1142" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/brand-reputation-1024x602.jpeg" alt="SEO improves your brand reputation" width="640" height="376" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/brand-reputation-1024x602.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/brand-reputation-300x176.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/brand-reputation.jpeg 2048w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="2_SEO_Builds_Brand_Reputation_Online">2. SEO Builds Brand Reputation Online</span></h2>
<p>When you begin your SEO efforts, you’ll also find that it helps to build your online <a href="https://www.marketing91.com/brand-reputation/" target="_blank" rel="noopener">brand’s reputation</a>. When customers enter a search term and find that your website is among the first listed within the search results, these customers will likely trust that your website is a representation of a reputable and successful business. The greater visibility for your website means that there will also be <strong>greater trust in the eyes of your customers as an established brand</strong>. When multiple search keywords lead to your website, your brand awareness should start to spike.</p>
<p>The best aspect of maintaining SEO efforts to bolster your brand reputation is that it’s among the few ways to increase brand awareness without spending a substantial sum of money (<a href="https://wp.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">compared to traditional advertising</a>). When you start to outperform your main competitors in search results, your brand may begin to <strong>be seen as an industry leader</strong>, which is a position that you can maintain with consistent search engine optimization. By implementing a few simple SEO techniques, you may be able to push customers who were previously unaware of your brand towards eventually having your brand at the top of their mind whenever they think about the product you sell or the service you offer.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1141" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/business-strategy-1024x684.jpeg" alt="SEO can help refine your business strategy" width="640" height="428" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/business-strategy-1024x684.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/business-strategy-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="3_SEO_Helps_Refine_Your_Online_Business_Strategy">3. SEO Helps Refine Your Online Business Strategy</span></h2>
<p>Customer engagement is essential if you want your company’s reputation to continue to improve. Customers who see that their opinions are being listened to may view your business in a better light, which is something that SEO can help with. By optimizing your website to user search queries and related keyword phrases that prospective customers are most interested in, you’re essentially responding to user’s questions and interests by providing them with the information they’re seeking. <strong>By creating content around your user’s search queries and needs, you are positioning your business to answer these questions and craft a better sales strategy for your business</strong> through a website that more closely meets the needs of your customer base.</p>
<p>Customers who see your website towards the top of search engine rankings for a phrase or keyword that they are interested in are not only more likely to do business with you but will also believe that your business can provide exactly what they are looking for. There are a wide range of marketing techniques that can help your online business grow, most of which can be very costly to implement — with an effective SEO campaign, you’re able to potentially avoid these costs for a more effective online business strategy.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1143" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/website-performance-1024x683.jpeg" alt="SEO improves website performance" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/website-performance-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/website-performance-300x200.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/website-performance.jpeg 1124w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="4_SEO_Improves_the_Performance_of_Your_Website">4. SEO Improves the Performance of Your Website</span></h2>
<p>While the primary benefits of SEO are the ones that provide you with an increase in customers and leads, another fantastic benefit from SEO is that it will improve the performance of your website, which should help enhance the experience that visitors have when browsing your website. A couple of the key facets of search engine optimization are aimed at providing your website with <a href="https://www.searchenginejournal.com/seo-guide/where-seo-and-user-experience-ux-collide/" target="_blank" rel="noopener">user experience optimization</a> which includes — performance optimization. By improving various aspects of performance on your website, you will be working at making your website load faster, which will assure a pleasant user experience. These performance efforts of an effective SEO campaign will also help you look for and resolve any usability issues throughout the site while also making the website more user friendly.</p>
<p>All of these aspects work together to increase your chances at converting a user into a return customer while boosting your search engine results page rankings. Google’s sophisticated search algorithm can identify whether a website provides users with a good experience or a poor one, and <strong>website performance is a key signal to Google that your content is worth ranking on its search engine results pages</strong>. You need to be able to provide your customers with what they’re looking for in just a few clicks — If you’re able to do so, you’ll be provided with an increase in traffic, customers, and conversion rates, all of which will help to propel your brand and business to new heights!</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1144" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-insight-1024x678.jpeg" alt="SEO provides customer insight" width="640" height="424" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-insight-1024x678.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-insight-300x199.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-insight.jpeg 1132w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="5_SEO_Provides_Customer_Insight">5. SEO Provides Customer Insight</span></h2>
<p>The success of any business depends primarily on how well they are able to satisfy the needs of their customers. The problem with this is that it can sometimes be extremely difficult to understand what needs the customer has. If you want to gain better insight into your customers, SEO is one way to do so. When you’re optimizing your website, with the analytics software of your choice, <strong>look for gaps in performance on certain high traffic pages or important pages in the sales funnel</strong>, which is something that’s typically indicated by user dropoff numbers or low conversion rates.</p>
<p>If you notice areas of your website that aren’t being visited often or aren’t performing well, it’s essential that you attempt to improve these portions of your site. By looking at these areas of improvement, you’ll be able to see what your customer’s pain points are, which will then allow you to optimize your website in a manner that better meets the needs of your customers. Doing so will give you highly valuable business information to better position your brand online. If you know what your customers want, you can focus heavily on delivering exactly that with your website.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1145" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-engagement-1024x683.jpg" alt="SEO helps you engage with your customers" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-engagement-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-engagement-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/customer-engagement.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="6_SEO_Allows_You_to_Increase_Engagement_With_Your_Customers">6. SEO Allows You to Increase Engagement With Your Customers</span></h2>
<p>Today’s customer needs a more personalized experience when using a brand or website, which means that you need to find ways to <a href="https://blog.smile.io/what-is-customer-engagement-and-why-is-it-important" target="_blank" rel="noopener">increase engagement</a> with these customers. <strong>A strong ranking signal for Google that allows them to identify whether or not your website should be highly ranked is the amount of time that users spend on page and how they engage with your content</strong>. If visitors to your website browse for a short period of time before leaving without really clicking on any additional pages or spending a large amount of time in one area of the website, it’s likely that you’re not engaging with customers like you should be, which is an issue that can be solved through the efforts of your SEO campaign. Part of any SEO campaign should consider and optimize high visibility areas of the site to increase time on page and user engagement, boosting your search engine rankings and ultimately — traffic.</p>
<p>Customer engagement is how users interact with the content on your website, which can occur through submission forms or click-through to other pages on your site. When a user is truly engaged in what you offer, they will fill out forms for membership to a site newsletter or spend their time searching through numerous pages of your website. By providing valuable content that your visitors want to read and by engaging with your visitors in a way that satisfies them, you increase the likelihood that they will become a customer who will return to your website again and again. Once you know how to do this, it’s likely that you will better understand the needs of your customers and expand your connection with your customer base beyond the website.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1146" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/evergreen-content-1024x696.jpg" alt="SEO evergreen content provides benefits for years to come" width="640" height="435" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/evergreen-content-1024x696.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/evergreen-content-300x204.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/evergreen-content.jpg 1336w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="7_SEO_Provides_Benefits_for_Years_to_Come">7. SEO Provides Benefits for Years to Come</span></h2>
<p>To understand just how beneficial SEO can be, it’s important that you consider how long-lasting the increased traffic and brand visibility benefits can be. Once you begin your SEO efforts, your website will be better positioned to rank for both current and future content, which means that you can <strong>reap the rewards of your optimization for years to come</strong>. The initial optimization techniques that you employ are likely going to be the most extensive that you’ll need to perform for quite some time while this lays a foundation for future content to rank more quickly once you have gained the trust of search engines like Google or Bing.</p>
<p>By working on a strong SEO foundation, your future content efforts will have a higher probability of ranking, at a quicker pace. Much of your content will likely be <a href="https://www.thebalancecareers.com/what-is-evergreen-content-definition-dos-and-don-ts-2316028">evergreen</a> content, which means that the content will always be relevant and prove a valuable resource for your customers for years to come.</p>
<p>The currently ranking articles on your website will also continue to climb (and fall as competitors become more aggressive) organically, which gives you a leg up on the competition. However, it’s important to maintain consistency with your SEO efforts if you really want to maintain your position as a leader in the search engine results pages. Over time, it’s possible for your competition to outrank your business if they happen to increase their SEO efforts while your own have diminished.</p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>An effective and successful SEO campaign not only increases your traffic, but provides a number of other benefits to help your business grow online. Although we’ve been brief in each of the topics in this article, the subject can actually become quite complex and your online marketing efforts (depending on how much effort you’re willing to put into it) can be a game changer for businesses looking to grow revenue and expand their services or product lines to meet the needs of their customers. Today’s software and technology allows us greater insight into our customer needs and successful business practices, refining these practices is only a matter of discipline and effort!</p>
<p><a href="https://wp.brytdesigns.com/#contact">Contact us today</a> if you’d like to chat SEO or have any questions about how you could implement an effective SEO strategy for your business or website!</p>


7 Ways SEO Can Help Your Business Grow

<p>Finding someone to build a website is not difficult in this day and age — finding someone who can do it well and provide a successful solution to your business needs can be. With the (literally) millions of search engine results for “web design agency” — it can be extremely difficult to find a <a href="https://wp.brytdesigns.com/">quality web design firm</a> and filter out the and the “pop up” shops who are just looking to make a quick buck. So… <strong>how do you know if the company you found is the right one to take charge of your online presence and search marketing strategy?</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                <span class="lwptoc_item_label">Are They Good at What They Do?</span>
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                <span class="lwptoc_item_label">Research Their Previous Customers</span>
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                <span class="lwptoc_item_label">Who Owns The Code?</span>
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                <span class="lwptoc_item_label">Establish Concrete and Achievable Criteria with Deadlines</span>
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<h2><span id="Know_and_Work_Within_Your_Budget">Know and Work Within Your Budget</span></h2>
<p>Before you start looking for <a href="https://wp.brytdesigns.com/web-design-development/">web design</a> agencies, you’ll need to set a budget for your project as a whole. This can be anything from limited resources to substantial funding, but you may want to have a figure on paper before starting your search. Furthermore, you’ll need to set your budget flexibility to ensure it can accommodate additional features &amp; web integration needs.</p>
<p>More often than not, you’ll be able to find someone that can fit within your budget but an agency could recommend additional <a href="https://wp.brytdesigns.com/search-engine-optimization/">web design options and strategies to get the most for your investment in an online presence.</a> Remember, you will still need to host your website with a reputable hosting provider after the website construction is complete. Luckily, there are a number of <a href="https://wp.brytdesigns.com/web-hosting-work-for-website/">quality affordable web hosting service providers</a> out there.</p>
<h2><span id="Are_They_Good_at_What_They_Do">Are They Good at What They Do?</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-987" src="https://wp.brytdesigns.com/wp-content/uploads/2018/07/online-marketing-1024x838.jpeg" alt="Online search marketing" width="640" height="524" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/07/online-marketing-1024x838.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/07/online-marketing-300x245.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2018/07/online-marketing.jpeg 1833w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>Direct industry experience may not matter too much, even if an organization may have worked with a lot of businesses like yours. A quality web design firm will be able to effectively understand your business needs and provide a web solution and custom <a href="https://wp.brytdesigns.com/projects/">web design that is right for your business</a>, no matter the industry. As long as you’re aware of what your business needs, being assured that those needs can be met is important.</p>
<p><strong>The company in question should be able to understand your business problems and effectively articulate how their solution can help solve them.</strong> If you aren’t the most technically savvy individual and the web agency fails to communicate their strategy and ideas clearly to you — they may not be the firm for your business.</p>
<h2><span id="Research_Their_Previous_Customers">Research Their Previous Customers</span></h2>
<p>James, Head of Research at a New Zealand SEO firm, <a href="https://synapsesearch.nz/search-engine-optimisation/" target="_blank" rel="noopener">Synapse Search</a>, states that every established web design agency will have previous customers and that,</p>
<blockquote><p>“If you want to know what to expect from a particular agency, conduct some independent research and learn about the work they’ve done for these clients — this will demonstrate what you can expect from an agency and will also provide a list of customers to contact for more information”</p></blockquote>
<p>While it’s crucial to see samples of an agency’s previous work, this phase also provides the necessary information to link to clients and ask of their individual experiences. If they praise the agency in question, you can be sure you’re in the right spot (be sure to thoroughly investigate their online reviews).</p>
<h2><span id="Do_You_Believe_Their_Story">Do You Believe Their Story?</span></h2>
<p>Ask all about their strategy; this includes timeline, budget, technology, experience, or any other specifics you can think of. If the strategy is sound and meets the needs of your business objectives, you’ll likely be making the right decision.</p>
<h2><span id="Ask_Who_Will_Be_Personally_Responsible_For_Your_Website">Ask Who Will Be Personally Responsible For Your Website</span></h2>
<p>Web agencies are great, but the designers and programmers are the ones who are actually working on your website. You don’t want to establish a relationship with a company whose employees are all anonymous entities — if there’s a problem with your website, you’ll want it resolved as soon as possible with a consistent point of contact within the firm.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-986" src="https://wp.brytdesigns.com/wp-content/uploads/2018/07/html-and-css-1024x512.png" alt="html &amp; css" width="640" height="320" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/07/html-and-css-1024x512.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/07/html-and-css-300x150.png 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Who_Owns_The_Code">Who Owns The Code?</span></h2>
<p>It’s great if you’re the owner of the code at the end of the process. However, you’ll likely experience problems in the long run with any company that owns your “intellectual property” (and this does happen, often hidden within a lengthy contract). Suffice to say, you’ll want to know that the code you hired the agency to write will be available for release to your firm after the contract has been fulfilled.</p>
<h2><span id="Ask_About_Customer_Support">Ask About Customer Support</span></h2>
<p>Even for agencies that provide a dedicated point of contact, that person may not always be available 100% of the time. After all, they are human beings and sometimes get sick, take vacations or have to deal with other issues.</p>
<p>Therefore, if your regular contact is not available, you’ll need a person or team who can provide the support you need, especially if your previous contact is absent for an extended period of time without notice.</p>
<p>Whether you’re the head of the department, a company representative, or someone who serves customers for other people who are not in the office, you’ll need to hold the agency responsible for the progress of your website.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-989" src="https://wp.brytdesigns.com/wp-content/uploads/2018/07/web-design-firm-1024x684.jpeg" alt="web design strategy" width="640" height="428" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/07/web-design-firm-1024x684.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/07/web-design-firm-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Establish_Concrete_and_Achievable_Criteria_with_Deadlines">Establish Concrete and Achievable Criteria with Deadlines</span></h2>
<p>Finally, after having performed all the previous steps, it’s necessary to establish concrete and achievable criteria by implementing deadlines in a projected timeline for the project. This type of programming offers you a way to monitor the progress of your web design agency.</p>
<p>The concrete criteria comprises features such as defining if your website is mobile-optimized; the number of visitors you want to sustain at any one time; when your site will be launched; and a regular maintenance program of feature upgrades and software updates. As a general rule, you’ll be more successful when what you want to achieve is already clearly pre-defined. A lack of clearly defined goals gives your agency ‘negative freedom’, which can result in a disappointing outcome of an unsuccessful launch.</p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>Making a strong choice for a web design company should be easier, considering all the information we have access to on the web (including this article). Find the web design agency that best suits your business needs and make sure they work with you through all the concerns you may have. If there are other questions you wish to ask, then do so (wink, wink, <a href="https://wp.brytdesigns.com/#contact">contact us here</a>).</p>
<p>The proverb “You get what you pay for” is definitely not a myth. There are no specific guidelines when it comes to this type of decision, but the above tips will help point you in the right direction.</p>


Tag:"Business"

Tag:
"Business"