Search


<p>In the digital age, having a website is essential for any business looking to thrive in the online marketplace. However, merely attracting online traffic through ad campaigns, search engine optimization (SEO), and search engine marketing (SEM) efforts does not guarantee success. The real challenge lies in converting those visitors into valuable customers or leads. Here is where <a href="https://blog.hubspot.com/marketing/conversion-rate-optimization-guide" target="_blank" rel="noreferrer noopener">Conversion Rate Optimization</a> (CRO) marketing comes into play.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_CRO_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is CRO Marketing?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Understanding_the_CRO_Process">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Understanding the CRO Process</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Effective_CRO_Strategies_to_Boost_Conversions">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Effective CRO Strategies to Boost Conversions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Prioritizing_CRO_Strategies_for_Efficient_Execution">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Prioritizing CRO Strategies for Efficient Execution</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Leveraging_CRO_Tools_for_Success">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Leveraging CRO Tools for Success</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Best_Practices_for_Effective_CRO_Marketing">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Best Practices for Effective CRO Marketing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Impact_of_CRO_Marketing_on_the_Modern_Customer_Journey">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">The Impact of CRO Marketing on the Modern Customer Journey</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<h2 class="wp-block-heading"><span id="What_is_CRO_Marketing">What is CRO Marketing?</span></h2>



<p><a href="https://www.appier.com/en/blog/what-is-cro-marketing-and-how-to-make-it-work" target="_blank" rel="noreferrer noopener">CRO marketing</a>, short for <a href="https://brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">Conversion Rate Optimization marketing</a>, is a critical process allowing marketers to gain an edge over their competitors by optimizing their marketing efforts. At its core, CRO marketing is about increasing the percentage of website visitors who take desired actions, such as subscribing to mailing lists, signing up for a free trial, filling out a form, or downloading an ebook.</p>



<p>These actions can vary from achieving the primary business conversion goal, like online purchases for an eCommerce store, to micro-conversions that move visitors along the sales funnel. For example, clicking the “add to cart” button can be a micro-conversion. By focusing on CRO, marketers can enhance their website’s ability to convert visitors into valuable leads or customers.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-1024x683.jpg" alt="cro" class="wp-image-5150" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Understanding_the_CRO_Process">Understanding the CRO Process</span></h2>



<p>To <a href="https://vwo.com/blog/cro-marketing/" target="_blank" rel="noreferrer noopener">implement CRO effectively</a>, marketers must follow a well-defined process. It starts with setting clear CRO marketing goals and identifying key metrics (Key Performance Indicators or KPIs) that align with the business objectives. Using tools like Google Analytics and behavioral analysis tools like heatmaps and session recordings can help gather valuable insights from existing website traffic.</p>



<p>Once you set your goals, marketers can construct hypotheses based on observations and combine them to create a testable hypothesis. For example, one theory could be adding customer testimonials on crucial pages to increase the audience’s purchasing rate by establishing product credibility as social proof. Prioritizing these hypotheses using the ICE model (Impact, Confidence, and Ease) ensures efficient execution.</p>



<p>Running experiments through A/B testing or multivariate testing (MVT) allows marketers to measure the impact of their optimization ideas against the current baseline. Analyzing test results is crucial to identify uplifts in conversion rates and micro-conversions. Running tests until they reach 95% statistical significance is essential to yield relevant results.</p>



<h2 class="wp-block-heading"><span id="Effective_CRO_Strategies_to_Boost_Conversions">Effective CRO Strategies to Boost Conversions</span></h2>



<p>Implementing the right CRO strategies can significantly improve conversion rates. Marketers can begin by adhering to the rule of unity, ensuring brand voice alignment across various channels to avoid confusion among prospects. Text-based CTAs within blog posts and guidebooks can more effectively capture leads, as evidenced by experiments by companies like HubSpot.</p>



<p>Creating lead flows, such as pop-ups or slide-in boxes offering value in exchange for information, can also boost conversions. However, striking a balance is essential, as overly intrusive lead flows can deter visitors. Optimizing conversion paths for high-intent visitors streamlines the sales process, tailoring it to the preferences of different segments.</p>



<p>Leveraging high-performing content through well-placed CTAs allows marketers to push visitors further into the marketing funnel. Additionally, retargeting lost website visitors using push notifications and optimized paid ads can re-engage potential customers and lead to conversions.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="769" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-1024x769.jpg" alt="cro" class="wp-image-5151" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-1024x769.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-1536x1153.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash.jpg 1917w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Prioritizing_CRO_Strategies_for_Efficient_Execution">Prioritizing CRO Strategies for Efficient Execution</span></h2>



<p>With various CRO strategies available, prioritization is crucial for effective execution. The ICE scoring model helps assign a score to each method based on its impact, confidence, and ease of implementation. Higher scores indicate a strategy should be prioritized and implemented early in the optimization pipeline.</p>



<h2 class="wp-block-heading"><span id="Leveraging_CRO_Tools_for_Success">Leveraging CRO Tools for Success</span></h2>



<p>CRO marketing requires a suitable set of tools for success. Marketers must carefully evaluate and select tools that align with their CRO goals. Tools like VWO can assist in running experiments and measuring KPIs, while retargeting devices like Retargeter and Adroll can help re-engage lost website visitors.</p>



<h2 class="wp-block-heading"><span id="Best_Practices_for_Effective_CRO_Marketing">Best Practices for Effective CRO Marketing</span></h2>



<p>Successful CRO marketing relies on best practices that align with customer responses and business goals. Marketers should always back their optimization ideas with data and test them before implementing website changes. Prioritizing strategies using the ICE model ensures efficient utilization of resources and efforts.</p>



<h2 class="wp-block-heading"><span id="The_Impact_of_CRO_Marketing_on_the_Modern_Customer_Journey">The Impact of CRO Marketing on the Modern Customer Journey</span></h2>



<p>The customer journey in the digital era can be complex, with various touchpoints and decision-making processes. CRO marketing helps identify where visitors may get lost and eases their journey through small, incremental steps. Data-driven decision-making, empathy with customer personas, and continuous testing are essential components of a successful CRO strategy.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1024x683.jpg" alt="cro" class="wp-image-4943" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Conversion Rate Optimization (CRO) marketing is a powerful tool that can significantly enhance a company’s online success. By setting clear goals, running data-driven experiments, and continuously optimizing the website, marketers can improve conversion rates, capture high-quality leads, and achieve better business outcomes. Prioritization, best practices, and the right CRO tools are essential to succeed in this ongoing quest for continuous improvement. Embracing CRO marketing as a core component of the marketing strategy can empower businesses to thrive in the competitive digital landscape.</p>


Mastering CRO Marketing: The Ultimate Guide to Boosting Conversions and Winning Customers


<h2 class="wp-block-heading"><span id="Improving_Conversion_Rates_with_UX_A_Comprehensive_Guide">Improving Conversion Rates with UX: A Comprehensive Guide</span></h2><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Improving_Conversion_Rates_with_UX_A_Comprehensive_Guide">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Improving Conversion Rates with UX: A Comprehensive Guide</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Key_Elements_of_UX_Design">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">The Key Elements of UX Design</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Designing_for_Trust_and_Credibility">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Designing for Trust and Credibility</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Creating_Effective_Calls-to-Action">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Creating Effective Calls-to-Action</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Impact_of_Website_Copy_and_Messaging">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">The Impact of Website Copy and Messaging</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Mobile_Optimization">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Mobile Optimization</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Ongoing_Testing_and_Optimization">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Ongoing Testing and Optimization</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<p>A good user experience (UX) helps drive conversion rates and online business success. Business owners can improve their <a href="https://www.nngroup.com/articles/conversion-rates/" target="_blank" rel="noreferrer noopener">conversion rates</a> and maximize their revenue by creating a seamless, intuitive, and enjoyable website experience for their users. In this guide, we’ll explore how <a href="https://brytdesigns.com/cx-ux/">UX can help</a> improve website conversion rates and provide actionable tips for website owners and designers.</p>



<h2 class="wp-block-heading"><span id="The_Key_Elements_of_UX_Design">The Key Elements of UX Design</span></h2>



<p>Usability, accessibility, and visual appeal are the key elements of <a href="https://brytdesigns.com/stages-ux-design-process/">UX design</a>. Websites should be easy to navigate, quick to load, and visually appealing to users. To improve website usability, designers should simplify navigation, optimize page load speed, and make content scannable. To enhance website accessibility, designers should provide alternative text for images and use high-contrast color schemes. The <a href="https://brytdesigns.com/website-wireframes/">design</a> should also be visually appealing and establish brand trust and credibility with users with professional branding and social proof.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="726" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/pexels-fauxels-3184612-1024x726.jpg" alt="ux design research" class="wp-image-3664"></figure>



<h2 class="wp-block-heading"><span id="Designing_for_Trust_and_Credibility">Designing for Trust and Credibility</span></h2>



<p>Trust and credibility are critical elements of <a href="https://brytdesigns.com/ui-ux-design-differences">UX design</a>. Website design elements such as badges and secure payment options can help establish trust and credibility with users. Consistency and familiarity can also help build trust and credibility with users, using familiar design patterns and maintaining brand consistency.</p>



<h2 class="wp-block-heading"><span id="Creating_Effective_Calls-to-Action">Creating Effective Calls-to-Action</span></h2>



<p>Calls-to-action (CTAs) are essential for driving conversions on websites. To create effective CTAs, designers should use clear language, prominent placement, and contrasting colors. CTAs should stand out from other website elements and provide users with clear instructions on what to do next.</p>



<h2 class="wp-block-heading"><span id="The_Impact_of_Website_Copy_and_Messaging">The Impact of Website Copy and Messaging</span></h2>



<p>Website copy and messaging help guide user behavior and <a href="https://www.wordstream.com/blog/ws/2018/03/29/ux-conversion-rates" target="_blank" rel="noreferrer noopener">conversion rates</a>. Designers should highlight benefits and address user objections to improve website <a href="https://brytdesigns.com/copywriting-explained-what-does-a-copywriter-do/">copy</a> and messaging. Clear and persuasive language can encourage users to take action and complete a conversion.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/strategically-adjust-ad-copy-1024x683.jpg" alt="copywriting" class="wp-image-1306" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/strategically-adjust-ad-copy-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/strategically-adjust-ad-copy-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/strategically-adjust-ad-copy.jpg 1050w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Mobile_Optimization">Mobile Optimization</span></h2>



<p>With the rise of mobile devices, you must optimize websites for mobile users. Mobile optimization includes designing for touchscreens and minimizing form fields. Mobile UX should be intuitive, easy to navigate, and encourage users to take action and <a href="https://www.portent.com/blog/cro/9-fundamental-ux-principles-will-boost-conversions.htm" target="_blank" rel="noreferrer noopener">complete a conversion</a>.</p>



<h2 class="wp-block-heading"><span id="Ongoing_Testing_and_Optimization">Ongoing Testing and Optimization</span></h2>



<p>It’s a good idea to continually test and optimize your website to maintain and boost conversion rates. A/B testing and other experiments can help identify the most effective design elements and messaging for driving conversions. Designers should test one variable at a time and use statistical significance to determine results.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing-1024x678.jpg" alt="Conducting A/B tests" class="wp-image-1301" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/a-b-testing.jpg 1355w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>UX is an essential element of website design that can improve conversion rates and drive business success online. Business owners can maximize their revenue and achieve their goals by creating a seamless, intuitive, and enjoyable website experience for users. To improve conversion rates with UX, designers should focus on usability, accessibility, visual appeal, trust and credibility, effective CTAs, persuasive copy and messaging, mobile optimization, and ongoing testing and optimization. By implementing these principles, website owners and designers can achieve higher conversion rates and success online.</p>


5 UX Design Strategies to Boost Conversion Rates

What is CRO? Conversion Rate Optimization Tips and More

Improve Website Traffic and Conversions with a Website Audit

<p>Google analytics is an incredibly powerful data analytics platform that can give you invaluable information about your customers when utilized properly. From website traffic metrics, to user behavior and page flow — <strong>Google Analytics can track customer through your sales funnel and show you how to properly capture value on your website through usability testing and customer insight.</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Setting_up_Google_Analytics">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Setting up Google Analytics</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Create_a_Google_Analytics_account">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Create a Google Analytics account</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Get_your_Google_Analytics_tracking_code">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Get your Google Analytics tracking code</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Adding_the_Google_Analytics_tracking_code_to_your_website">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Adding the Google Analytics tracking code to your website</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Ensuring_successful_Google_Analytics_setup">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Ensuring successful Google Analytics setup</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Setting_up_Conversions_in_Google_Analytics">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Setting up Conversions in Google Analytics</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Creating_Goals_in_Google_Analytics">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Creating Goals in Google Analytics</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Adding_tracking_code_to_the_conversion_target">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Adding tracking code to the conversion target</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Viewing_Conversions_in_Google_Analytics">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Viewing Conversions in Google Analytics</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>
<h2><span id="Setting_up_Google_Analytics">Setting up Google Analytics</span></h2>
<p>Setting up Google Analytics is a rather straightforward process. <a href="https://wp.brytdesigns.com/5-best-google-analytics-plugins-wordpress-2018/">Many WordPress themes and plugins will facilitate the process of setting up your Google Analytics</a> but we’re going to show you how to manually set this up for any web platform.</p>
<h3><span id="Create_a_Google_Analytics_account">Create a Google Analytics account</span></h3>
<p>First, you’ll need to <a href="https://analytics.google.com" target="_blank" rel="noopener">create a Google Analytics account</a> and add a property (aka website). Once you’ve created a Google Analytics account, you’ll want to visit the admin page to add your first property to start tracking website data. Click “Create Property” and follow the on screen prompt to complete setup — including your Website Name to identify this property among other future Google Analytics properties and Website URL (the web address of your website). Once you’ve entered the website information and clicked “Get Tracking ID” — you’ll then want to get your Google Analytics tracking code.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1247 size-large" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/create-property-google-analytics-1024x647.jpg" alt="Google Analytics Admin Dashboard" width="640" height="404" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/create-property-google-analytics-1024x647.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/create-property-google-analytics-300x189.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/create-property-google-analytics.jpg 1197w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h3><span id="Get_your_Google_Analytics_tracking_code">Get your Google Analytics tracking code</span></h3>
<p>Once you’ve created the property, click “Tracking Code” under property settings “Tracking Info” (or if you just created the property, you’ll be taken there automatically). Here you’ll look for “Global Site Tag (gtag.js)”. If you’re not familiar with javascript, don’t worry, you don’t need to understand the code — simply highlight and copy this entire code block. Next, we’re going to add this code to your website.</p>
<p><em>The code block will look something like this:</em></p>
<pre>&lt;!-- Global site tag (gtag.js) - Google Analytics --&gt;
&lt;script async src="https://www.googletagmanager.com/gtag/js?id=[YOUR ID HERE]"&gt;&lt;/script&gt;
&lt;script&gt;
 window.dataLayer = window.dataLayer || [];
 function gtag(){dataLayer.push(arguments);}
 gtag('js', new Date());

gtag('config', '[YOUR ID HERE]');
&lt;/script&gt;</pre>
<h3><span id="Adding_the_Google_Analytics_tracking_code_to_your_website">Adding the Google Analytics tracking code to your website</span></h3>
<p>While this will vary depending on your website platform, it’s still rather straightforward. You’ll want to navigate to your website code via FTP or backend management system and find the website file that contains the header information of your website (in WordPress this is header.php). You simply want to paste the Google Analytics code block that you copied earlier above/before this closing head tag (the closing head tag will be &lt;/head&gt;). Typically you want to include javascript files in the footer to avoid render blocking javascript and improve page performance but in this case, Google Analytics code needs to be in the head to load prior to page elements for improved data measurement.</p>
<h3><span id="Ensuring_successful_Google_Analytics_setup">Ensuring successful Google Analytics setup</span></h3>
<p>While it takes a moment to fully start tracking website data, you can verify that your tracking code is working by visiting the Reports &gt; Real Time &gt; Overview of your Google Analytics dashboard. If you or your users are currently viewing your website, you should see user data populate the Real Time view on Google Analytics.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1248 size-large" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/real-time-view-1024x316.jpg" alt="Real Time View on Google Analytics" width="640" height="198" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/real-time-view-1024x316.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/real-time-view-300x93.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/real-time-view.jpg 1175w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Setting_up_Conversions_in_Google_Analytics">Setting up Conversions in Google Analytics</span></h2>
<p>Now that you have website data populating your Google Analytics dashboard, you’ll want to make use of this new data by setting up goals and conversions. <strong>A conversion is the process of converting a website visitor into a lead or customer.</strong> By assessing where your customers are at in the sales funnel and where there may be falloff, you can adjust your web strategy and increase conversions — generating more revenue for your business!</p>
<h3><span id="Creating_Goals_in_Google_Analytics">Creating Goals in Google Analytics</span></h3>
<p>First, visit the admin page of your Google Analytics. Next, click <strong>Goals</strong> in the right “View” column of this page. This Goals page is where we’re going to tell Google Analytics what a conversion means on our website. A conversion can be a purchase, a form submission generating a lead for your business, or a simple button click. These actions are called Events and we want to tell Google Analytics which events are worth tracking and which events generate conversions for the business.</p>
<p>On this page, click “New Goal”. First, you’ll be on the Goal Setup page — from here you can use a predefined template created by Google Analytics or you can create a custom Goal, we’re going to create a <strong>custom goal</strong> by clicking “Custom”. Next, we’ll need to attribute a <strong>Goal description</strong> to this new Goal. You’ll want to use a name that appropriately identifies what value this action provides to the business. For example, in this example, we’ll be creating a Goal which tells us when a user has submitted a contact form which generates a lead for our business. We’ll call this goal “Contact Form Lead” and we’ll set the Type to “Event”.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1249 size-full" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-goal-setup.jpg" alt="Google Analytics Goal Setup" width="695" height="607" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-goal-setup.jpg 695w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-goal-setup-300x262.jpg 300w" sizes="(max-width: 695px) 100vw, 695px"></p>
<p>Next, in the Goal details page, we’ll need to add a <strong>Category</strong>, <strong>Action</strong>, <strong>Label</strong>, and <strong>Value</strong> to the Goal. A Category helps identify the Goal if it were to be categorized among other future website goals, the Action is the user action that takes place (for example, a user clicking the submit button on our contact form), a label helps your website recognize the action, and the value is the business defined value you’d like to attribute to this action (this value is completely up to you, you can leave this blank — or if you have an idea of what a lead is worth to your business, you can assign a dollar amount to this action here). Once you’ve filled out the necessary fields, <strong>click Save to complete the Goal setup</strong>. Next, we need to include tracking code on the button we want to connect to the Goal.</p>
<h3><span id="Adding_tracking_code_to_the_conversion_target">Adding tracking code to the conversion target</span></h3>
<p><em>This is the part Google does not show you how to do — which can be incredibly frustrating for any website owner!</em></p>
<p>Depending on which website platform you’re using, you’ll need to access the code of your website once more. What we want to do here is find the HTML element we want to add our tracking code to (in this example we’re looking for the code of the submit button on our contact form). Once you’ve found the element, we’re going to add an onClick event to tell Google Analytics when a user action is taking place.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1250 size-full" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/submit-button-html.jpg" alt="Submit button HTML" width="715" height="319" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/submit-button-html.jpg 715w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/submit-button-html-300x134.jpg 300w" sizes="(max-width: 715px) 100vw, 715px"></p>
<p>The onClick code that we’re going to add uses the Goal data that we set up in Google Analytics and is structured as follows:</p>
<pre><span class="webkit-html-attribute-name">onclick</span>="<span class="webkit-html-attribute-value">ga('send', 'event', 'Category', 'Action', 'Label');</span>"</pre>
<p>In our example, we’ll be adding this code to the contact form button and the result will look like the following:</p>
<pre>&lt;input type="submit" value="Send Message" class="wpcf7-form-control wpcf7-submit" onClick="<span class="webkit-html-attribute-value">ga('send', 'event', 'Form Submission', 'Click', 'Contact Form Submission');</span>"&gt;</pre>
<p>Once you’ve added the onClick event to your button or action element, you’re all set! Moving forward, whenever someone takes the action you defined in your Google Analytics Goal, your Google Analytics data will display a new conversion! Next, we’ll show you where to see this conversion data in your Google Analytics dashboard.</p>
<h2><span id="Viewing_Conversions_in_Google_Analytics">Viewing Conversions in Google Analytics</span></h2>
<p>While the data can be structured and viewed in incredibly complex ways to give you powerful insight about user behavior and user action, we’re going to show you the basics.</p>
<p>First, navigate to your Google Analytics admin page and click Goals once more. Here you’ll be able to view current Goals and their individual structured data metrics including Goal, ID, Goal Type, and Past 7 day conversions (“Recording” shows whether or not the goal is currently active and tracking).</p>
<p>For further conversion data, you can navigate to the Google Analytics dashboard and click Behavior &gt; Events &gt; Overview to get a simplified overview of your current Events and Conversion metrics.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1251 size-large" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/behavior-event-overview-google-analytics-1024x453.jpg" alt="Google Analytics Behavior Events Dashboard" width="640" height="283" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/behavior-event-overview-google-analytics-1024x453.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/behavior-event-overview-google-analytics-300x133.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/behavior-event-overview-google-analytics.jpg 1176w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>Lastly, you can view even more data from your Conversions &gt; Goals &gt; Overview dashboard, see below an example of some of the data you can extract from this view.</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1252 size-large" src="https://wp.brytdesigns.com/wp-content/uploads/2019/04/conversions-page-google-analytics-1024x356.jpg" alt="Conversions overview Google Analytics" width="640" height="223" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/04/conversions-page-google-analytics-1024x356.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/conversions-page-google-analytics-300x104.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/04/conversions-page-google-analytics.jpg 1182w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>If you’re a marketer, code can be intimidating — if you’re a developer, knowing what’s valuable to the business may be difficult to determine. Although we’ve tried to simplify the process and data down to make sense for all parties involved — hopefully the above information puts you in the right position to dive deeper into customer data and extract valuable information to make your business a success online! If you need help getting started, or would like to talk to us about setting up a similar data analysis and conversion profile for your website, <a href="https://wp.brytdesigns.com/#contact">contact us today</a> or shoot us an email directly at <a href="mailto:info@brytdesigns.com">info@brytdesigns.com</a>!</p>


Tag:"Conversions"

Tag:
"Conversions"