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<p>If you run a website for your business or brand, there are many pieces of technology and software that you should consider using. When integrated correctly into business operations, <strong>these technologies can help you provide your customers with a better experience</strong>, which allows for more sales and higher customer retention. One piece of technology at your disposal involves customer relationship management (CRM) software. With CRM software, it becomes possible for businesses to manage all of the interactions and relationships they have with current and prospective customers.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_CRM_Systems_and_What_Do_They_Do">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are CRM Systems and What Do They Do?</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#CRM_Tools">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">CRM Tools</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conversation_Management">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Conversation Management</span>
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    </div><div class="lwptoc_item">    <a href="#Data_Collaboration">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Data Collaboration</span>
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    </div><div class="lwptoc_item">    <a href="#Brand_Growth_and_Reach">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Brand Growth and Reach</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Why_You_Should_Have_a_CRM_System">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why You Should Have a CRM System</span>
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    </div><div class="lwptoc_item">    <a href="#Elements_of_CRM_System">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Elements of CRM System</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Communication">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Communication</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Marketing">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">Marketing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Automation">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">Automation</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Reporting_and_Analysis">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">Reporting and Analysis</span>
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<p>The purpose of a CRM is to improve business relationships in a manner that grows your business. Once you have a CRM in place, you should find it easier to streamline processes, increase profitability, and remain connected with your target audience. If you don’t have one of these systems in place, <strong>you might find it difficult to keep customers engaged and connected with your brand</strong>.</p>



<p>When you’re searching for a good CRM system to use with your business and website, there are several components that you should be on the lookout for. These components include workflow automation, customer service, third-party integration, social media, CRM analytics, <a href="https://datafloq.com/read/3-ways-real-time-data-crm-improve-your-business/">real-time data</a>, and sales forecasting. This guide offers a comprehensive look at what CRM systems are and the main elements that should be available in any good CRM system.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2022/07/glenn-carstens-peters-RLw-UC03Gwc-unsplash-1024x682.jpg" alt="crm checklist" class="wp-image-4295" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/07/glenn-carstens-peters-RLw-UC03Gwc-unsplash-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/glenn-carstens-peters-RLw-UC03Gwc-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/glenn-carstens-peters-RLw-UC03Gwc-unsplash-1536x1022.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/glenn-carstens-peters-RLw-UC03Gwc-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_are_CRM_Systems_and_What_Do_They_Do">What are CRM Systems and What Do They Do?</span></h2>



<p>Customer relationship management software is a type of technology that allows businesses to manage interactions and relationships with potential and current customers. As mentioned previously, these systems provide companies with the opportunity to remain connected to their customers and bolster profitability.</p>



<h3 class="wp-block-heading"><span id="CRM_Tools">CRM Tools</span></h3>



<p>Keep in mind that the tools provided with CRM software are designed to be used throughout every stage of the customer lifecycle, which extends to marketing, digital commerce, sales, and customer service interactions of any type. When one of these systems is in place, your company should find it easier to manage relationships with individual customers as well as suppliers and colleagues. Since CRM software is meant to be used during each phase of the customer lifecycle, this software can help you locate new customers, obtain their business, and make sure that support continues to be provided to these individuals.</p>



<h3 class="wp-block-heading"><span id="Conversation_Management">Conversation Management</span></h3>



<p>When a CRM system is being used properly, every professional within your organization will have a better method of managing external relationships and interactions to increase success, which means that your sales, business development, marketing, and customer service teams will all benefit from a CRM. If you select the right CRM solution, you can store contact information, record any service issues that arise, identify new sales opportunities, and manage your marketing campaigns. You’ll benefit from being able to perform all of these tasks in a single location.</p>



<h3 class="wp-block-heading"><span id="Data_Collaboration">Data Collaboration</span></h3>



<p>When everyone in your business has easy access to customer data, collaboration is made easier. Productivity should also be improved. Keep in mind that CRM systems are able to pull customer data from many sources and channels. Any information that’s gathered by a CRM will be organized and stored for future reference. By obtaining a smaller yet more detailed view of your current and prospective customers, managing daily customer interactions should be considerably easier. With this information, it becomes possible to <strong>provide prospective customers with the right marketing materials at the right time</strong>.</p>



<h3 class="wp-block-heading"><span id="Brand_Growth_and_Reach">Brand Growth and Reach</span></h3>



<p>If you manage or own a business that sells products/services, having a CRM system gives you the opportunity to scale your eCommerce platform in regards to everything from curbside pickup to online orders. It’s also possible for customer service representatives to respond to the needs that customers might have from the office or in their own home.</p>



<p>If you’re using a modern CRM platform, it should be able to connect directly to many of the other business applications you use, which include everything from accounting and billing to surveys and document signing. The most advanced systems are outfitted with AI technology and machine learning technology, which allow for administrative tasks to be automated.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/07/pexels-karolina-grabowska-6215002-1024x683.jpg" alt="what is a crm" class="wp-image-4261" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/07/pexels-karolina-grabowska-6215002-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/pexels-karolina-grabowska-6215002-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/pexels-karolina-grabowska-6215002-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/pexels-karolina-grabowska-6215002.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_You_Should_Have_a_CRM_System">Why You Should Have a CRM System</span></h2>



<p>If you’re wondering why your business should use a CRM system for marketing and sales, the primary reason is that CRM software can help you create a business strategy that’s aimed at customer satisfaction by using the best technology at your disposal. While you likely already have business objectives, profitability goals, and sales targets, CRM software provides you with <strong>reliable and up-to-date information that should make it easier to reach your business goals</strong>.</p>



<p>Once you obtain a CRM system, you’ll be able to view many different types of information on a customizable dashboard that allows you to view order statuses, a customer’s previous history, and potential customer service issues. Social media activity can also be gathered, which helps you identify if your customers view your brand in a positive light.</p>



<p>It’s possible for marketers to use data from a CRM solution to further optimize marketing campaigns by taking a data-driven approach. If your want the needs your customers have to be at the center of your business processes, it’s highly recommended that you obtain CRM software of some kind. Even though the majority of CRM systems are used as marketing and sales tools, customer service is a key component of these systems and can help you build a more holistic approach to customer relationships.</p>



<p>The modern customer tends to ask a question on one channel before switching to another channel to resolve the issue. For instance, a customer might ask a question on your social media page. You can then switch to telephone or email to answer their question and resolve the issue they’re having. CRM platforms allow companies to <strong>manage customer interactions across numerous channels without ever losing track of the initial inquiry</strong>.</p>



<h2 class="wp-block-heading"><span id="Elements_of_CRM_System">Elements of CRM System</span></h2>



<p>If you want to use a CRM system to increase sales, improve business quality, and obtain customer insights, there are certain elements that your CRM software of choice should be equipped with. The primary goals of CRM software are to increase total revenues, customer satisfaction, and profitability. You should know that the software you select will provide the components and features needed to reach these goals. The <strong>four primary elements of a CRM system include communication, marketing, automation, and reporting/analysis</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2021/12/pexels-yan-krukov-7792821-1024x682.jpg" alt="elements of crm" class="wp-image-4052" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/12/pexels-yan-krukov-7792821-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/12/pexels-yan-krukov-7792821-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/12/pexels-yan-krukov-7792821.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Communication">Communication</span></h3>



<p>Among the most important aspect of CRM software is the ability the software has to improve communication channels, which allows business to enhance their customer communication. Because of how important customer relationships are to practically any business, communication features are widely implemented in every piece of CRM software. If your customers aren’t satisfied, they’ll likely choose to do business elsewhere. Having great communication reduces the likelihood that your customers have poor experiences.</p>



<p>The right amount of communication should also increase customer loyalty. By managing any leads your business obtains, your business should be able to build on existing customer value. CRM systems provide entrepreneurs with the ability to obtain customer data and buying pattern insights. You can use a CRM to communicate what your product is and what solutions it provides. The main objectives a CRM system has is to help companies retain customers, improve customer loyalty, and increase customer satisfaction.</p>



<h3 class="wp-block-heading"><span id="Marketing">Marketing</span></h3>



<p>CRM systems are able to help with customer communication by setting the basic foundation for such sales channels as lead generation funnels, email marketing, and <a href="https://mailchimp.com/resources/what-is-retargeting/">retargeting campaigns</a>. Marketing is a necessary component for all CRM solutions. When a business sells products or services, their sales will likely be very low if they don’t perform extensive marketing.</p>



<p>CRM software assists companies in enhancing their marketing techniques by providing features for email marketing, web marketing, and direct marketing. Any promotional or marketing material you create for your campaigns can be optimized with a CRM. This software should allow you to improve your strategies by studying what wants and needs your primary customers have.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="656" src="https://admin.brytdesigns.com/wp-content/uploads/2022/08/campaign-creators-RSc6D7bO0fA-unsplash-1024x656.jpg" alt="marketing" class="wp-image-4306" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/08/campaign-creators-RSc6D7bO0fA-unsplash-1024x656.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/08/campaign-creators-RSc6D7bO0fA-unsplash-300x192.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/08/campaign-creators-RSc6D7bO0fA-unsplash-1536x984.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/08/campaign-creators-RSc6D7bO0fA-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Automation">Automation</span></h3>



<p><a href="https://admin.brytdesigns.com/best-marketing-automation-software/">CRM automation software</a> focuses primarily on processing, consumer tracking, follow-ups, recording transactions, and forecasting. Sales channels like email marketing can also be automated. It’s important to understand that CRM software is just one strategy for automation but can help you garner millions of dollars in sales and revenues.</p>



<p>The majority of CRM solutions provide businesses with the ability to automate the more repetitive tasks that must be performed on an everyday business. <strong>Automating these tasks should help you save time and money</strong>. Additional functionality through technical support, inter-connectivity, and order management should also be available. Your employees may be happier and more productive when they no longer need to be bogged down by repetitive tasks.</p>



<h3 class="wp-block-heading"><span id="Reporting_and_Analysis">Reporting and Analysis</span></h3>



<p>The top CRM systems provide clients with <a href="https://www.oracle.com/business-analytics/what-is-analytics/">detailed analytics</a> that offer insights into target audiences while also testing marketing strategies against one another. The data you obtain from analytics reports can help you <strong>identify the most effective methods of lead generation and sales</strong>. Analytics is also <a href="https://www.outbrain.com/blog/remarketing-guide/">highly important for remarketing</a> and is necessary for recapturing opportunities that were previously lost.</p>



<p>The CRM system of your choosing should be able to deliver precise business reports that allow you to identify what’s working and what isn’t with your approach to customer relationship management. All data that’s captured in this system can be centralized in a single location yet accessed from anywhere. Once you obtain reports, you can study the results to identify current market trends and compare historical data.</p>



<p>Nearly every type of business and industry can benefit from using CRM software. Whether you own a B2B or B2C company, you’ll invariably have clients or customers that you must interact with from time to time. Once you’ve obtained good CRM software, managing customer relationships and interactions should be relatively easy and more seamless.</p>


What Are The Elements of a CRM System?

<p><strong>HubSpot is a popular CRM (customer relationship management platform) that empowers your business with tools that can help you learn more about your customers and effectively monitor and organize your sales funnel</strong>. A CRM is designed to provide you with the means of meeting the needs of your customers with historical customer interaction data which can be leveraged to increase the likelihood of converting business prospects into sales. This is achieved through the management of such business processes as customer interaction, customer data, and access business information. This software can prove to be an invaluable tool for your company, as having a better relationship with your core customers will allow you to generate more revenue through a deeper understanding of customer needs and position in the buying process.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#HubSpot_Inbound_Marketing_Methodology">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">HubSpot Inbound Marketing Methodology</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#HubSpot_Services_Offerings">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">HubSpot Services &amp; Offerings</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#HubSpot_Cost_Pricing">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">HubSpot Cost &amp; Pricing</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#HubSpot_CRM_FREE">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">HubSpot CRM (FREE)</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#HubSpot_Marketing_Hub">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">HubSpot Marketing Hub</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#HubSpot_Sales_Hub">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">HubSpot Sales Hub</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#HubSpot_Service_Hub">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">HubSpot Service Hub</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Hubspot_Vs_Other_CRMs">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Hubspot Vs. Other CRMs</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Hubspot_vs_Salesforce">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Hubspot vs. Salesforce</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Hubspot_vs_Others">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">Hubspot vs. Others</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Need_more_information_about_how_HubSpot_can_help_grow_your_business">
                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">Need more information about how HubSpot can help grow your business?</span>
    </a>
    </div></div></div></div></div>
</div></div>
<p>HubSpot has grown to become an extremely powerful and flexible tool to grow your business through an array of inbound marketing efforts, sales and customer transaction information, and the organization of your sales process. The numerous services offered by HubSpot are divided into four distinct hubs: CRM, Marketing, Sales and Service Hub — all of which can be combined into one user-friendly dashboard if you want to take advantage of the entire suite of features HubSpot has to offer. By using their software and the features within, your online business will be able to qualify your leads to determine whether or not the prospect who visited your website can eventually become a customer, which will allow you effectively allocate your resources and marketing efforts.</p>
<h2><span id="HubSpot_Inbound_Marketing_Methodology">HubSpot Inbound Marketing Methodology</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-925 size-large" src="https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-185576-1024x577.jpeg" alt="CRM Analytics" width="640" height="361" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-185576-1024x577.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-185576-300x169.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-185576.jpeg 1260w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>Inbound marketing</strong> is among the most important aspects of running a successful business, as this type of marketing is designed to attract customers to your website by providing them with content that is helpful and relevant to what they’re looking for. In order to implement a successful inbound marketing strategy, you will need to have high quality content at every stage along the customer’s journey throughout your website, eventually moving them to make a purchase or sign up for your customer email list. The use of search engine optimization (SEO), social media marketing, and content marketing via blog posts are a few common methods of inbound marketing.</p>
<p>Unlike <strong>outbound marketing</strong> that requires you to initiate the conversation with customers via television commercials and print ads (<a href="https://admin.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">which can very costly</a>), the customers will find you at the exact time they are looking to make a purchase and all you have to do is make sure that you create content that will interest the target customers and core audience of your business. <strong>The approach that HubSpot takes with its inbound marketing is narrowed down to a core strategy of attract, convert, close, and delight</strong>, which they believe will allow you to convert people who have never visited your website before into customers who regularly purchase from and promote your business providing exponential growth and a cost effective ROI.</p>
<p>When attracting customers to your website, HubSpot focuses on blogging, content strategy, and social media. As they work their way through the convert and close aspects of inbound marketing for your website, they will focus on chatting with site visitors, implementing forms that customers can fill out, and nurturing leads. In the event that this strategy has been successful, HubSpot will then delight the new customers on your website with smart content and meaningful customer conversations. The HubSpot approach to inbound marketing can be highly valuable to your website, as their services are known to be among the best in the industry, allowing you to avoid costly marketing mistakes.</p>
<h2><span id="HubSpot_Services_Offerings">HubSpot Services &amp; Offerings</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-927 size-large" src="https://admin.brytdesigns.com/wp-content/uploads/2018/05/office-pen-calculator-computation-163032-1024x701.jpeg" alt="Hubspot CRM Data" width="640" height="438" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/05/office-pen-calculator-computation-163032-1024x701.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/office-pen-calculator-computation-163032-300x205.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/office-pen-calculator-computation-163032.jpeg 1096w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>HubSpot offers a substantial number of services and features</strong> that you can use to improve your inbound marketing and grow your website, from the ability to track all contact activity to the ability to create canned snippets for each account on your website. The base CRM package that is available <strong>for free</strong> offers a small number of features from each package, including the marketing, sales, and service hubs. With the marketing hub, you can receive an SEO and content strategy feature as well as optimization for mobile devices and marketing automation.</p>
<p>The sales hub is designed with sales teams in mind, providing you with features like company records, the ability to create up to 1,000 e-mail templates per account, and multiple deal pipelines. The service hub is focused on customer service with features that include team e-mail and conversational bots, allowing you to improve the customer service facet of your company. HubSpot can also be integrated with a wide array of different platforms that you may have built your website with, such as Shopify eCommerce and WordPress. If you have used Salesforce as your CRM of choice, certain HubSpot packages even allow for the integration of Salesforce.</p>
<h2><span id="HubSpot_Cost_Pricing">HubSpot Cost &amp; Pricing</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-926 size-large" src="https://admin.brytdesigns.com/wp-content/uploads/2018/05/marketing-color-colors-wheel-1024x683.jpg" alt="CRM Consumer Analytics" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/05/marketing-color-colors-wheel-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/marketing-color-colors-wheel-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/marketing-color-colors-wheel.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>HubSpot starts out as a free service and can cost as much as over $2,000 each month.</strong> There’s no need to worry, however, as there are an extraordinary amount of features at your disposal to give you the customer insight that you need to grow your business online, even at the free level. Whether you select a free package or a costlier one, you will be able to start implementing core CRM features into your business pipeline.</p>
<h3><span id="HubSpot_CRM_FREE">HubSpot CRM (FREE)</span></h3>
<p>The <a href="https://www.hubspot.com/pricing/crm" target="_blank" rel="noopener">HubSpot CRM</a> is <strong>free forever</strong> while providing you with a hefty amount of features, which are further divided into features for marketers and features for salespeople. This specific CRM platform is designed to provide your business with a solid customer relationship foundation with core <strong>features like content management, the integration of Gmail, and the inclusion of insights into your contacts and other companies</strong>.</p>
<p>Some of the other offerings that might be of interest to you include the fact that you can store up to one million contacts and companies as well as the fact that any member of your team can use the CRM. The extended features for marketers include lead ads that can be used on Facebook, a lead analytics dashboard that goes into detail about the prospective customers, and customer forms. Salespeople can make use of such extended features as meetings, e-mail templates, and e-mail tracking notifications.</p>
<h3><span id="HubSpot_Marketing_Hub">HubSpot Marketing Hub</span></h3>
<p>The <a href="https://www.hubspot.com/pricing/marketing?selectedPackage=free" target="_blank" rel="noopener">HubSpot Marketing Hub</a> is designed specifically with a focus on marketing and <strong>starts at $0 per month</strong>. The pricing for this platform is divided into five tiers that include free, starter, basic, professional, and enterprise, the last of which is priced at $2,400 per month and provides you with extensive features to accommodate a larger business such as <strong>custom event reporting, custom revenue reporting, marketing automatic, and goal-based nurturing</strong>. All of these features are meant to further your marketing campaigns, allowing you to effectively capture leads, track their activity, and plan your marketing around the information you receive. Despite the fact that the free and starter packages are lower tiers, you still receive such services as contact management, the removal of HubSpot branding, and custom form fields.</p>
<h3><span id="HubSpot_Sales_Hub">HubSpot Sales Hub</span></h3>
<p>The <a href="https://www.hubspot.com/pricing/sales" target="_blank" rel="noopener">HubSpot Sales Hub</a> allows you to select a HubSpot package that is centered specifically around the sales you make. The pricing structure offered with this hub includes a free tier, starter tier, and professional tier with prices that extend <strong>from $0-400 per month</strong>. The free tier is designed for use with a single salesperson and provides you with <strong>features like e-mail scheduling, e-mail templates, and meeting scheduling, while the starter tier offers additional features like live chat, phone and e-mail support, and prospects</strong>. If you opt for the professional tier, some of the extended features include multiple deal pipelines, sales automation, and smart notifications.</p>
<h3><span id="HubSpot_Service_Hub">HubSpot Service Hub</span></h3>
<p>The <a href="https://www.hubspot.com/pricing/service" target="_blank" rel="noopener">HubSpot Service Hub</a> offers a single professional package that is priced at <strong>$400 per month and is designed specifically to be used by customer service teams</strong> in your business. With these features, you will be able to connect with customers and get them to start promoting your business. The <strong>main features with this hub include live chat, conversational bots</strong> that can help your customer service seem more streamlined, a conversations dashboard, and ticketing. If you start using this hub and decide that you would like more features, the two extended features available for you to select include the ability to receive customizable reports for $200 per month and the ability to increase the API call volume from around 40,000 to 160,000 per day for $500 a month.</p>
<h2><span id="Hubspot_Vs_Other_CRMs">Hubspot Vs. Other CRMs</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-928 size-large" src="https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-159991-1024x680.jpeg" alt="Business making a Sale" width="640" height="425" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-159991-1024x680.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-159991-300x199.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-159991.jpeg 1130w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>HubSpot is an extremely powerful and easy-to-use CRM, but there are many competitors out there that can provide their own unique set of features and value to your business. While HubSpot is designed to provide you with every customer relationship management feature that your business might need, certain competitors may be a better fit for your business.</p>
<h3><span id="Hubspot_vs_Salesforce">Hubspot vs. Salesforce</span></h3>
<p>One of the premier CRM services aside from HubSpot is that of <a href="https://www.salesforce.com/" target="_blank" rel="noopener">Salesforce</a>, which is why you might want to know about the <a href="https://www.marketingautomationinsider.com/hubspot-vs-salesforce/" target="_blank" rel="noopener">differences between the two</a> before making your final decision on which to select. Due to the services provides by HubSpot and Salesforce, the former is best for owners of small to medium sized businesses (our opinion) while Salesforce is better for larger businesses with a greater budget and operational resources. However, HubSpot is cost-effective, streamlined and easy-to-use, which means that you will be able to manage the features available with this service more easily.</p>
<p>Salesforce is comprehensive, allowing you to add or delete features at your leisure, but the configuration and setup of this CRM can be difficult and somewhat time-consuming. Even though HubSpot is ideal for owners of small businesses, it is an all-in-one solution that will fit the needs of any business size. The primary offerings from Salesforce that cannot be found with other CRM solutions include the ability to create quotes and membership sites. You can start with two users on HubSpot and five on Salesforce with both costing a little extra for each additional user. <strong>Both of these solutions have their benefits</strong>, which you should consider before choosing the solution that’s right for you.</p>
<h3><span id="Hubspot_vs_Others">Hubspot vs. Others</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-929 size-large" src="https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-914931-1024x683.jpeg" alt="Woman running online business" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-914931-1024x683.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/05/pexels-photo-914931-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>With how HubSpot works and the features that it provides to you, it’s a very <strong>quick, easy, and relatively inexpensive CRM to use</strong>, particularly due to the inclusion of a free option. The variety of CRM options available for you to use allow you to select the one that fits the exact needs of your business. The other platforms that you can use for your business range from extremely minimal and bare bones to extremely complex and robust with a large number of features and available customization options. While these options can certainly be beneficial to your business, what HubSpot does well is that it starts out by giving you all of the features that you need, allowing you to expand functionality as your business grows.</p>
<p>As you learn how to use this CRM, you will be able to dip into their more complex features and start to incorporate them as your business grows. <strong>The CRM that you choose largely depends on what your business needs are as well as your goals and capabilities</strong>. Once you have identified these goals, you can select the HubSpot platform that will offer you the features you require to continue growing your business and improving the relationship that you have with your customers.</p>
<h3><span id="Need_more_information_about_how_HubSpot_can_help_grow_your_business">Need more information about how HubSpot can help grow your business?</span></h3>
<p>Do you need help setting up HubSpot for your website or require assistance with choosing the right CRM for your business? If so, <a href="https://admin.brytdesigns.com/#contact">contact us today</a> and we’d be more than happy to answer any questions you may have!</p>


Tag:"Crm"

Tag:
"Crm"