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<p>A <a href="https://brytdesigns.com/ui-ux-design-differences">website redesign</a> can give your business a fresh look and improve user experience. However, you might waste time and <a href="https://brytdesigns.com/ux-design-conversion">money</a> without a proper website redesign strategy. In this article, we’ll provide you with <a href="https://www.toptal.com/designers/web/website-redesign-tips" target="_blank" rel="noreferrer noopener">tips</a> and steps to follow to ensure that your website redesign is successful.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Developing_a_Website_Redesign_Strategy">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Developing a Website Redesign Strategy</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Set_Clear_Goals_and_Objectives">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Set Clear Goals and Objectives</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Analyze_Your_Current_Website">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Analyze Your Current Website</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Research_Your_Competitors">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Research Your Competitors</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Create_Your_Website_Redesign_Plan">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Create Your Website Redesign Plan</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Implement_and_Test_Your_Redesign">
                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">Implement and Test Your Redesign</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Launch_and_Monitor_Your_Redesigned_Website">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Launch and Monitor Your Redesigned Website</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Conclusion</span>
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<h2 class="wp-block-heading"><span id="Developing_a_Website_Redesign_Strategy">Developing a Website Redesign Strategy</span></h2>



<p>Before diving into the <a href="https://brytdesigns.com/stages-ux-design-process">steps</a>, let’s first discuss the importance of having a <a href="https://brytdesigns.com/web-design-fundamentals-a-comprehensive-guide">website redesign strategy</a>. A strategy will help you define your goals and objectives, analyze your current website, research your competitors, and <a href="https://brytdesigns.com/website-wireframes">create a plan</a> for your redesign.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="749" src="https://admin.brytdesigns.com/wp-content/uploads/2023/04/balazs-ketyi-_x335IZXxfc-unsplash-1024x749.jpg" alt="color pallet, text styles, and application guidelines" class="wp-image-4963" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/04/balazs-ketyi-_x335IZXxfc-unsplash-1024x749.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/balazs-ketyi-_x335IZXxfc-unsplash-300x220.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/balazs-ketyi-_x335IZXxfc-unsplash-1536x1124.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/balazs-ketyi-_x335IZXxfc-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Set_Clear_Goals_and_Objectives">Set Clear Goals and Objectives</span></h3>



<p>Defining your goals and objectives is the first step in developing a <a href="https://blog.hubspot.com/blog/tabid/6307/bid/33924/how-to-develop-a-website-redesign-strategy-that-guarantees-results-free-template.aspx" target="_blank" rel="noreferrer noopener">website redesign strategy</a>. You need to identify what you want to achieve with the redesign and who your target audience is.</p>



<h3 class="wp-block-heading"><span id="Analyze_Your_Current_Website">Analyze Your Current Website</span></h3>



<p>Conducting a content audit, <a href="https://brytdesigns.com/web-design-software-tools">analyzing</a> user behavior and feedback, and reviewing your website’s analytics and data will help you identify what works and what doesn’t on your current website.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://admin.brytdesigns.com/wp-content/uploads/2023/04/path-digital-tR0jvlsmCuQ-unsplash-1024x768.jpg" alt="analytics software" class="wp-image-4964" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/04/path-digital-tR0jvlsmCuQ-unsplash-1024x768.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/path-digital-tR0jvlsmCuQ-unsplash-300x225.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/path-digital-tR0jvlsmCuQ-unsplash-1536x1152.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/path-digital-tR0jvlsmCuQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Research_Your_Competitors">Research Your Competitors</span></h3>



<p>Conducting a competitor analysis will give you an idea of what your competitors are doing well and how to improve your website to be more competitive.</p>



<h3 class="wp-block-heading"><span id="Create_Your_Website_Redesign_Plan">Create Your Website Redesign Plan</span></h3>



<p>Once you’ve gathered all the competitor information you need, it’s time to create a website redesign plan. This plan should include simplifying your <a href="https://brytdesigns.com/top-10-revenue-driven-advantages-of-responsive-web-design">website’s design</a>, using whitespace effectively, choosing the right colors and typography, optimizing your website for search engines, and designing for user engagement.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Complete Layout Guide" width="640" height="360" src="https://www.youtube.com/embed/MlsV3hu84as?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading"><span id="Implement_and_Test_Your_Redesign">Implement and Test Your Redesign</span></h3>



<p>After creating your website redesign plan, it’s time to implement and test it. Testing your redesign will ensure that your website stays optimized for all devices and is user-friendly.</p>



<h2 class="wp-block-heading"><span id="Launch_and_Monitor_Your_Redesigned_Website">Launch and Monitor Your Redesigned Website</span></h2>



<p>Once you’ve implemented and tested your redesign, it’s time to <a href="https://brytdesigns.com/web-design-vs-web-development-a-complete-guide">launch</a> it. However, the work doesn’t end there. You need to measure and test the effectiveness and <a href="https://brytdesigns.com/website-ada-compliance">accessibility</a> of your website redesign continually. Also, make sure your website is secure to ensure your website is safe from hackers with security plugins and safety measures.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2023/04/le-buzz-studio-KiEiI2b9GkU-unsplash-1024x683.jpg" alt="new website design" class="wp-image-4965" srcset="https://admin.brytdesigns.com/wp-content/uploads/2023/04/le-buzz-studio-KiEiI2b9GkU-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/le-buzz-studio-KiEiI2b9GkU-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/le-buzz-studio-KiEiI2b9GkU-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2023/04/le-buzz-studio-KiEiI2b9GkU-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>By following these steps and <a href="https://www.crazyegg.com/blog/website-redesign-tips/" target="_blank" rel="noreferrer noopener">tips</a> for launching a website redesign, you can ensure your website redesign is successful. Remember, a website redesign isn’t a one-time thing. It’s an ongoing process that requires continuous monitoring and optimization. By following the steps outlined in this article, you can create a successful website redesign strategy that guarantees results.</p>


5 Essential Steps in a Website Redesign Strategy


<p><strong> </strong><a href="https://admin.brytdesigns.com/how-long-to-build-website/">Building and maintaining a successful website</a> requires intricate knowledge of how users interact with websites and what they want when visiting one. If your business sells a product or service, <strong>any visitor who enters your website with the goal of purchasing your product should be able to reach the product page in just a few clicks</strong>. In order for customers to be effectively funneled from the home page or landing page to a product page, the website layout needs to be functional and well-designed.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Website_Layout_Best_Practices">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Website Layout Best Practices</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Navigation_Bars">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Navigation Bars</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Split_Screen">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Split Screen</span>
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    </div><div class="lwptoc_item">    <a href="#Featured_Images">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Featured Images</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#F-Shaped_Layout">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">F-Shaped Layout</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Z-Shaped_Layout">
                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">Z-Shaped Layout</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Curated_Visuals">
                    <span class="lwptoc_item_number">1.6</span>
                <span class="lwptoc_item_label">Curated Visuals</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Why_Should_Your_Website_Layout_Be_Outstanding">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why Should Your Website Layout Be Outstanding?</span>
    </a>
    </div></div></div>
</div></div>



<p>The layout of your website is <a href="https://admin.brytdesigns.com/wireframes-in-web-design-process/">a kind of framework</a> that accurately defines the website’s structure. When you start creating your website layout, you’ll be tasked with structuring the site information for yourself and the site users. <strong>A well-designed layout offers clear navigational paths</strong> while also making sure that the most important images or pieces of information are focused on.</p>



<p>Most layouts are created or selected by the lead web designer who’s working on the website. While it’s possible to design the layout from scratch, many designers make the mistake of believing that unique layouts are necessary to stand out among the competition. <em>The truth is that the best website layouts are already being used</em>, which means that you could consider seeking inspiration from another layout. The most effective layouts tend to have a simplistic scope, easy navigation, and a focus on creating a great user experience.</p>



<p>To understand the <strong>importance of website layouts, you should know that people mainly visit a website for its content</strong>. However, even the most relevant content won’t provide the user with what they’re looking for if it’s presented in a jumbled and cluttered manner. When placing content on a website, it should be displayed in an intuitive and helpful way. Making a good first impression is essential if you want to make sure that site visitors are converted into return customers.</p>



<p>Nearly 40 percent of users will back out of a website that has an <a href="https://admin.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">unappealing design and layout</a>. Keep in mind that it only takes 2.6 seconds for users to have a first impression of your website. If you’re getting ready to create a layout for your website, <em>this article offers a detailed look at the best practices for designing site layouts</em>.</p>



<h2 class="wp-block-heading"><span id="Website_Layout_Best_Practices">Website Layout Best Practices</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://admin.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg" alt="website layout best practices" class="wp-image-3598" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-300x225.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-1536x1152.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Designing the layout for your website shouldn’t be a time-consuming process. As long as you understand what the best layouts include, you should be able to implement a layout for your website that fits with your brand and appeals to your core audience.</p>



<h3 class="wp-block-heading"><span id="Navigation_Bars">Navigation Bars</span></h3>



<p>Likely the most helpful components of a website layout are navigation bars. <strong>Good navigation is essential for the success and user-friendliness of any website</strong>. When a user wants to navigate to another page on your website, likely the first thing they will do is look to the side of the site page to identify if any navigation bars are present. These bars typically include the core pages of your website, which means that all the user needs to do is click on the page that they’re interested in.</p>



<p>While it’s possible for the navigation bar to be placed at the top of each page, <strong>most modern websites include a sidebar for better functionality</strong>. Even though the sidebar can be placed on either side of a web page, the most common placement is on the<em> left side of the page</em>. The sidebar should always be visible no matter where the user is on the page. If your website isn’t set to have a large number of pages, navigation bars may be ideal for your site. Keep in mind that sidebars don’t need to be limited to page names. You could also include contact information and social media links.</p>



<h3 class="wp-block-heading"><span id="Split_Screen">Split Screen</span></h3>



<p>One layout style that’s often overlooked is a split-screen. <strong>This type of layout works best for websites that want to display two pieces of content as being equally important</strong>. Keep in mind that the two pieces of content will likely lead to many different areas of your website. If you manage a store that offers clothing for men and women, these two sections could be segmented on the front page, which allows users to go exactly where they want when they first reach your website.</p>



<p>No matter what type of website you’re looking to create,<strong> a split-screen can be used when you want to craft two entirely different user journeys</strong>. In most cases, the split sections should have a minimalist design that doesn’t include too much content. These designs don’t expand as the content grows, which is why it’s best that you avoid this issue altogether. Think about adding some UX animation if you want the split-screen design to have more personality.</p>



<h3 class="wp-block-heading"><span id="Featured_Images">Featured Images</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1-1024x683.jpg" alt="featured image " class="wp-image-3595" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Featured images can work wonders at getting users to notice the products or services that you’re offering. Studies show that <strong>placing images in a layout is the best and easiest way to get users to buy a product</strong>. By using featured images on your website, you can create a strong connection with the people who enter your website. These images can be either illustrations or photographs and are typically larger in size than most images on a website.</p>



<p>When implemented correctly,<strong> a featured image should make a statement about your business or brand</strong>, which could help the user gain a <a href="https://admin.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">positive first impression</a>. While featured images can be anything you want them to be, it’s <em>recommended that you focus on a single product in the image</em>, which increases the likelihood that the user’s attention will be drawn to that exact product. Because this image is going to be displayed prominently on your site layout, make sure that the illustration or photo you use has a high enough quality to it.</p>



<h3 class="wp-block-heading"><span id="F-Shaped_Layout">F-Shaped Layout</span></h3>



<p>The <a rel="noreferrer noopener" href="https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/" target="_blank">F-shaped layout</a> <strong>was designed to accommodate the method in which users typically read the content</strong>. This type of scanning pattern for reading was initially discovered by NNGroup. The research and studies that were performed by NNGroup determined that users primarily scan content in a pattern that appears similar to the F or E letter.</p>



<p>In many cases, users will start reading content by looking at the top right portion of the page. From here, they will scan horizontally before dropping down to the very next line and following the same pattern. Keep in mind that this method of scanning content occurs on mobile devices as well as desktop ones.</p>



<p><strong>If your website is set to display a large amount of information, the F-shaped layout can be effective at helping users scan content quickly</strong>. Along with your site homepage, this type of layout can be useful on pages that contain search results. Make sure that you place the most important content at the beginning and end of the horizontal scan, which means you should position this content to the left and right areas of the page.</p>



<h3 class="wp-block-heading"><span id="Z-Shaped_Layout">Z-Shaped Layout</span></h3>



<p>The Z-shaped layout is another scanning method that site visitors could use when reading your website. <strong>Many site users in the U.S. and other Western countries will begin reading from the top left area of a page</strong>. While these users will initially scan on a horizontal line that goes from the upper left to the upper right areas of the page, they will then wander in a diagonal line to a lower spot on the left side of the page. At this point, their eyes will once again scan from left to right in a horizontal line.</p>



<p><strong>If your website has a singular focus and doesn’t have a large amount of content, the Z-shaped layout may be perfect for you</strong>. This specific pattern works well at drawing the user’s attention to certain areas of a site page with <em>bold visuals, calls-to-action, and text</em>.</p>



<h3 class="wp-block-heading"><span id="Curated_Visuals">Curated Visuals</span></h3>



<p>When you start to design your website layout, you should think about implementing curated visuals throughout the layout. <strong>Curated visuals are illustrations and images that are wholly unique to your business</strong>, which means that they can be used when you want to become more connected with your main audience.</p>



<p>When used properly, these types of visuals can <strong>highlight a specific emotion or message that you want users to feel</strong> when they start looking at the products/services that you offer. If you decide to use these visuals, make sure that they are inclusive to appeal to a wide range of customers. You should also focus on using colors that match your brand colors for better consistency throughout the design.</p>



<h2 class="wp-block-heading"><span id="Why_Should_Your_Website_Layout_Be_Outstanding">Why Should Your Website Layout Be Outstanding?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335-1024x682.jpg" alt="importance of website layout for your business" class="wp-image-3601" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>It’s important that your website has an outstanding layout <strong>if you want initial site visitors to stay on your website long enough to take positive action</strong>. If you sell a product of some kind, this action could involve the user purchasing the product. It could also be anything from creating a membership to subscribing to a newsletter. Keep in mind that around<em> 94 percent of all first impressions are driven by the website design</em>. It’s also important to understand that most users will make a first impression within 2.6 seconds, which is why the layout of your website must be fantastic.</p>



<p>If users find your layout to be accommodating, they may remain on your website long enough to <a href="https://admin.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">convert into return customers</a>, which is the key to the long-term success of any business. A well-designed layout also helps to <a href="https://admin.brytdesigns.com/usability-testing-methods/">bolster site usability</a> by making sure that the content is positioned correctly and isn’t too cluttered. A cluttered design may <a href="https://admin.brytdesigns.com/best-website-speed-test-tools-optimize-website-performance/">impact the speed of your website</a> as well, which will invariably cause first-time customers to navigate away from your website. <strong>Users typically leave web pages in as little as 10-20 seconds</strong>, which means that your layout needs to be appealing enough to capture each user’s attention.</p>



<p>Because website layouts have been a core focus of many businesses for the past decade or so, it’s relatively easy to find a layout design that would work best for your business and brand. With the best practices mentioned previously, you should be able to create a website layout that’s functional, looks good, and funnels the user to the most important areas of your website.</p>


Top Website Layouts That Will Have Your Users Coming Back For More


<p>When you’re <a href="https://admin.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">designing a website</a> and the components within, there are many fantastic and highly useful tools that you can use to facilitate a more efficient and streamlined process. Since there are seemingly countless tools available for UX designers to select from, the makers of these tools are constantly attempting to get ahead of the other options on the market, which means that you don’t need to look far to find a great design tool.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Top_4_Features_of_Using_Figma_for_Design">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Top 4 Features of Using Figma for Design</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Communication_Collaboration">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">1. Communication &amp; Collaboration</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Works_on_Any_Platform">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">2. Works on Any Platform</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Use_of_Components_Over_Symbols">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">3. Use of Components Over Symbols</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Figma_is_Easy_for_Developers_to_Use">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">4. Figma is Easy for Developers to Use</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Figma_Versus_Competitors">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Figma Versus Competitors</span>
    </a>
    </div></div></div>
</div></div>



<p>If, however, you want to use the best design tool around, it’s highly recommended that you give Figma a try. <strong>Figma is distinct from other design tools at your disposal because it combines the best and most important features of those other tools and applications</strong>. For instance, <a href="https://admin.brytdesigns.com/wireframes-in-web-design-process/">design prototyping</a> is integrated directly into the tool, which means that you don’t need to use third-party software to complete prototypes. It’s also a web-based application, which means that it can work on basically any type of device.</p>



<p>When you start using Figma, you’ll find that it contains features that <strong>make team collaboration easy</strong>. Once you’ve determined what type of website you want to create, Figma can provide you with the features and tools you require to build a sleek and stylish UX design that your core audience will love. <strong>The basic version of the Figma tool is free to use and provides designers with unlimited files, two editors, and 30 days of history view.</strong></p>



<p>You can also purchase a team version for $12 per month, which provides you with all of the features in the basic version as well as unlimited projects, Slack integration, and an expansive team component library. While you will need an internet connection to use Figma, this is a minor issue that’s outweighed by the many benefits that come with using the tool. <em>This article offers a comprehensive guide on Figma and its many features</em>.</p>



<h2 class="wp-block-heading"><span id="Top_4_Features_of_Using_Figma_for_Design">Top 4 Features of Using Figma for Design</span></h2>



<p>While Figma provides UX/UI designers with a wide range of useful features and tools to use, there are four core features that every designer can benefit from.</p>



<h3 class="wp-block-heading"><span id="1_Communication_Collaboration">1. Communication &amp; Collaboration</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2021/06/office-1209640_1280-1024x683.jpg" alt="communication between two people" class="wp-image-3577" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/06/office-1209640_1280-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/office-1209640_1280-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/office-1209640_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Likely the most useful feature available through Figma is easy communication between everyone, which isn’t possible with the majority of design tools. Since Figma is designed as a browser-based application, it’s simple for teams to perform real-time collaboration for any design tasks that must be completed for the day. <strong>Figma collaboration is similar to how collaboration occurs with Google Docs, which means that everyone who is editing or viewing a specific file is shown at the top of the document as an avatar.</strong></p>



<p>Each team member who is accessing the document is assigned their own named cursor, which makes it easy to determine what changes are being made by each team member. When you select another person’s avatar, you’ll be able to see exactly what aspect of the document they’re looking at. By <strong>being able to collaborate and communicate in real-time</strong>, it’s possible to avoid misinterpretations from team members about different design elements. The design lead can also choose to open the file whenever they want to quickly check on the work that’s been done and recommend changes.</p>



<p>Along with real-time collaboration,<strong> communication is made easier with the <a href="https://slack.com/" target="_blank" rel="noreferrer noopener">Slack integration</a></strong>. Slack is a very popular business communication tool that provides teams with the ability to create chat rooms, send direct messages to one another, and open private groups. When you create a Figma channel within the Slack tool, all design edits and comments are sent to the entire team. You can share links with other team members whenever you want, which ensures that every member is kept up-to-date.</p>



<h3 class="wp-block-heading"><span id="2_Works_on_Any_Platform">2. Works on Any Platform</span></h3>



<p>As touched upon previously, a top benefit of using Figma when designing a website is that the tool works on any platform without issue. Because the tool is browser-based, it can be<strong> accessed from nearly any browser</strong>. The primary browsers that Figma can be accessed from include Chrome, Safari, Firefox, and Microsoft Edge. If you find that the tool can’t be opened, make sure that your browser has received the latest update.</p>



<p>The flexibility of this tool also allows it to be used on <a rel="noreferrer noopener" href="https://help.figma.com/hc/en-us/articles/360039827194-Figma-browser-requirements" target="_blank">nearly every operating system</a>. Along with the Windows operating system, Figma is compatible with Apple macOS, Linux OS, and Chrome OS. <strong>Figma is currently the only design tool that can be used across nearly all operating systems and browsers</strong>, which means that every team member should be able to access the tool regardless of their platform preference.</p>



<p>In the majority of companies, developers choose to use Windows computers. On the other hand, designers tend to work with Mac computers because of the added functionality that makes their work easier. When using the Figma tool, <strong>designers and developers can be connected since there are no cross-platform restrictions.</strong> The universal nature of Figma ensures that any design work is immediately available to everyone.</p>



<h3 class="wp-block-heading"><span id="3_Use_of_Components_Over_Symbols">3. Use of Components Over Symbols</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-picjumbocom-196646-1024x682.jpg" alt="components over symbols" class="wp-image-3578" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-picjumbocom-196646-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-picjumbocom-196646-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-picjumbocom-196646.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>To understand why Figma is the best design tool, it’s important to first understand how <strong>Figma Components are superior to Sketch Symbols</strong>. When you use the Sketch design tool, the Symbol tool allows you to edit certain text or change nested symbols. While this functionality is useful when designing a website, Sketch doesn’t make it easy to change background color, text size, or border weight, which essentially limits the Symbol functionality. To change these elements through Sketch, you would need to detach every document layer from the symbols so that slight changes could be made to the same element.</p>



<p>While it’s possible to nest each element variation into a single symbol, this can create an extremely cluttered panel that can make your work more difficult and time-consuming. If you work on a large project or a complicated user interface, maintaining every element variation would be almost impossible with Sketch. <strong>Figma avoids these issues by using their own Components system</strong>. When designing a component, you can alter the properties of a component layer without needing to detach the layer from the master component.</p>



<p>If you decide to rename one of your master components, this change will be applied to every instance of the component.<strong> Accessing components with Figma is much easier when compared to accessing any symbols you’ve created in Sketch</strong>. Components are always displayed in a list of thumbnails. When you want to start working on a component, all you need to do is drag the component from the list and into the canvas. It’s also possible to copy and paste the master component if you would like to create a new instance. When you use Sketch, the “copy and paste” functionality isn’t available. In general, working on a UX or UI design is much more efficient with Figma when compared to Sketch.</p>



<h3 class="wp-block-heading"><span id="4_Figma_is_Easy_for_Developers_to_Use">4. Figma is Easy for Developers to Use</span></h3>



<p>Many design tools are created solely to facilitate the work that’s done by designers without taking into account the need for developers to build around the design. <strong>Figma allows designers to hand off the design to developers without issue.</strong> The Figma tool <em>displays snippets of code on any object or frame in the design </em>through several different formats.</p>



<p>The formats that this code can be displayed in extend to iOS, Android, or CSS. When you <a href="https://admin.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">send a design file to a developer</a>, they can view every component in your design without needing to use a third-party tool. In the event that developers and team members want to do more than look at the CSS code, <strong>Figma has complete integration with <a href="https://zeplin.io/" target="_blank" rel="noreferrer noopener">Zeplin</a>.</strong></p>



<h2 class="wp-block-heading"><span id="Figma_Versus_Competitors">Figma Versus Competitors</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-tranmautritam-326503-1024x682.jpg" alt="figma versus competitors" class="wp-image-3579" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-tranmautritam-326503-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-tranmautritam-326503-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/06/pexels-tranmautritam-326503.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start using the Figma tool for any design work, it’s highly recommended that you compare Figma features to the competition. The <a href="https://admin.brytdesigns.com/web-design-software-tools/">primary design tools</a> that compete with Figma include Sketch, Affinity Designer, Adobe XD, and Photoshop. While each tool has its benefits, <strong>Figma offers the most features for the lowest price</strong>. Figma is largely free for designers and developers. While a $12 per month option is available for designers who want to expand functionality, the basic version provides users with most of the important features.</p>



<p>Every other tool is more expensive. Adobe XD is priced at $10 per month for both designers and developers. Sketch is priced at $99 per year, while Affinity Designer can be purchased for $50. The most expensive tool is Photoshop, which is currently priced at $30 per month. As mentioned previously, Figma can be used on numerous operating systems. In comparison, Adobe XD has two separate applications for Windows and Apple devices. Sketch only works with Mac devices.</p>



<p>Because Figma is a web-based application, <strong>you can share your editable design with any other designer or developer on your team</strong>, after which these individuals can further edit the design if necessary. With each competitor, source files are saved locally, which means that only design previews can be shared on a cloud service. Figma and Adobe XD are also the only tools that are outfitted with prototyping functionality. Even though code exporting is possible with Figma, Photoshop, and Sketch, this feature isn’t available with Affinity Designer and Adobe XD. <strong>If you want all of the features mentioned above in a single tool, Figma is the best choice</strong>.</p>



<p>Designing a website requires continual iteration until you’ve created a design that best matches your business and brand. If you want this process to be efficient, Figma should be the first tool you look at.</p>


Why Figma is Considered the Best Web Design Tool


<p>Starting a website requires numerous pieces to be put together if you want the website to be appealing to visitors and to function properly<strong>. Likely the most important aspect of <a href="https://admin.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">UX design</a> involves creating a wireframe, which is relatively similar to an architectural blueprint</strong>. When made correctly, a wireframe is a simple two-dimensional outline of an app or webpage. Keep in mind that this outline is skeletal in nature, which ensures that the wireframe can act as the <em>foundation for the rest of the user experience, user interface, and visual design.</em></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#The_Purpose_of_Wireframing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">The Purpose of Wireframing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Types_of_Wireframes">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Types of Wireframes</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Low-Fidelity_Wireframes">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">1. Low-Fidelity Wireframes</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Mid-Fidelity_Wireframes">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">2. Mid-Fidelity Wireframes</span>
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    </div><div class="lwptoc_item">    <a href="#3_High-Fidelity_Wireframes">
                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">3. High-Fidelity Wireframes</span>
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    </div></div></div><div class="lwptoc_item">    <a href="#What_NOT_To_Include_In_A_Wireframe">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">What NOT To Include In A Wireframe</span>
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<p><strong>A <a href="https://careerfoundry.com/en/blog/ux-design/how-to-create-your-first-wireframe/" target="_blank" rel="noreferrer noopener">wireframe</a> provides the designer with an overview of the page functionality, structure, layout, user flow, and information architecture.</strong> One notable benefit of making a wireframe is that it allows the designer to map out how the rest of the <a href="https://admin.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">website will look and function</a> without needing to create the entire design. By building a wireframe, the designer won’t waste time making the entire site design only to find that the user flow is poorly handled or that the structure isn’t as seamless as it should be.</p>



<p>At this stage of the design process, graphics, styling, and colors are kept to a minimum. Because of the simplicity of a wireframe, the <strong>designer can choose to draw it digitally or by hand</strong> depending on their preference. In the past, some UX designers believed that creating a wireframe was a waste of time. Today, however, it’s easier than ever to make a structured wireframe, which means that low-fidelity prototypes can be created without adding to the project’s timeline.</p>



<p>Once you’ve created a wireframe for your website, <strong>the entire <a href="https://admin.brytdesigns.com/how-long-to-build-website/">backbone of the site</a> will be in place</strong>, which ensures that individual design components can later be added to the wireframe in a more streamlined and simplified manner. <em>This article takes you through the process of creating wireframes and why these design elements are important for any UX designer.</em></p>



<h2 class="wp-block-heading"><span id="The_Purpose_of_Wireframing">The Purpose of Wireframing</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://admin.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-1024x768.jpg" alt="purpose of wireframes" class="wp-image-3525" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-1024x768.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-300x225.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-1536x1152.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Wireframing is highly important when creating any kind of website. Keep in mind that wireframing typically occurs in the conceptual phase of website design. While this phase is ongoing, the designer will identify website goals and test the scope of the design. Once you have built a wireframe, you can use it to <a href="https://admin.brytdesigns.com/usability-testing-methods/">gain user feedback</a>, which could serve as the basis for the rest of the site design.</p>



<p><strong>Wireframing has three primary purposes</strong> that you should be aware of, the<strong> first of which is that wireframes allow the initial concept to be user-focused</strong>. When you have designed a wireframe, it can be used in conversations with shareholders, to facilitate feedback from your users, and to produce new ideas between the various designers on your team.</p>



<p><strong>Performing user tests </strong>with the wireframe allows you to collate feedback and identify aspects of the design that need to be changed or improved before the final design is made. Once these tests have been administered, you’ll learn exactly how users will interact with your website. You can even ask users what they expect to see once the website design is finished, which can help you accommodate and manage user expectations.</p>



<p><strong>The second purpose of wireframing is to define your main website features. </strong>This is particularly useful when you’re trying to show shareholders how your website will work once it’s fully operational. Everyone involved with your company can<strong> better understand how much space each feature will require and what the page functionality will be.</strong> You can also connect the information architecture to the website’s visual design. Implementing features on top of the wireframe can be very helpful when trying to determine which features you should keep and which should be discarded.</p>



<p><strong>The third and final reason that wireframes are created is that it’s very simple and affordable to make them.</strong> If you enjoy drawing by hand, all you need is a pen and a piece of paper to start creating a wireframe for your website. There are also a wide range of digital tools that allow users to create fully-functional wireframes, which means that you can use whichever tool you prefer.</p>



<p>It’s possible to make a wireframe in minutes and without spending any money. <em>Keep in mind that it’s very easy to gain feedback with simple wireframes</em>. At this stage, users are more likely, to be honest about what they think of your design, which can be invaluable towards making sure that you change design elements before creating the entire website. Making changes later on in the design process can be costly.</p>



<h2 class="wp-block-heading"><span id="Types_of_Wireframes">Types of Wireframes</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645-1024x682.jpg" alt="types of wireframing" class="wp-image-3526" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are three primary types of wireframes that you can use when building a website, which includes<strong> low-fidelity wireframes, mid-fidelity wireframes, and high-fidelity wireframes</strong>. While many UX designers will opt for a mid-fidelity wireframe, there are some tangible benefits that come with creating a low-fidelity or high-fidelity wireframe.</p>



<h3 class="wp-block-heading"><span id="1_Low-Fidelity_Wireframes">1. Low-Fidelity Wireframes</span></h3>



<p>A low-fidelity wireframe is a <strong>standard visual representation of what your website will look like.</strong> At this stage of the process, the imagery can be simplistic or entirely nonexistent. The point is to make sure you know what the site layout is and how it will function. In most cases, UX designers create low-fidelity wireframes without taking pixel accuracy, scale, or grid into account.</p>



<p>Along with simple imagery,<strong> make sure that you only include filler text and block shapes if you want to create a low-fidelity wireframe</strong>. You don’t want any details you include in the wireframe to distract the user. These types of wireframes work great as the starting point for your site design. Once this wireframe is in place, you can more easily have conversations with other team members about the user flow and navigational layout. If you’re building multiple design concepts for the website, low-fidelity wireframes are ideal.</p>



<h3 class="wp-block-heading"><span id="2_Mid-Fidelity_Wireframes">2. Mid-Fidelity Wireframes</span></h3>



<p>As mentioned previously, a <strong>mid-fidelity wireframe is the most common type of wireframe that UX designers make. </strong>These wireframes should more accurately display what your website will look like once it’s fully designed and ready to be placed online. Even though typography and imagery are still kept to a minimum,<strong> the main components of the wireframe should be more detailed. </strong>For instance, each segment of text may be more accurately portrayed on this type of wireframe.</p>



<p>While mid-fidelity wireframes are<em> meant to be black and white</em>, you can start to use different shades of gray to represent site features by how prominent you want them to be. These wireframes are commonly built with digital tools like <a rel="noreferrer noopener" href="https://balsamiq.com/" target="_blank">Balsamiq</a> or <a rel="noreferrer noopener" href="https://www.sketch.com/" target="_blank">Sketch</a>.</p>



<h3 class="wp-block-heading"><span id="3_High-Fidelity_Wireframes">3. High-Fidelity Wireframes</span></h3>



<p><strong>A high-fidelity wireframe is almost always pixel-specific,</strong> which means that it will appear similar to what the final site design will look like. These wireframes usually include relevant written content and featured images as opposed to filler text and empty image boxes.</p>



<p>By adding even more detail at this stage, the wireframe can be used to map out some of the more complex aspects of the website design. For instance, a high-fidelity wireframe will make it easier for you to create an interactive map or menu system for your website. These wireframes should only be created towards the end of the design phase.</p>



<h2 class="wp-block-heading"><span id="What_NOT_To_Include_In_A_Wireframe">What NOT To Include In A Wireframe</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://admin.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg" alt="what not to include in a wireframe " class="wp-image-3527" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-300x225.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-1536x1152.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start to design a wireframe for your new website, it’s important that you’re aware of the things that shouldn’t be included when creating a wireframe. For instance, <strong>the wireframe shouldn’t be too flashy if you want it to serve as the basis for the rest of your website</strong>. You’re essentially going to be building on top of the wireframe when designing your website. If you place too many elements in the design, you may later find that some of these elements don’t work, which would require you to erase parts of the existing wireframe before moving on to the rest of the design.</p>



<p>You should always<strong> maintain a grayscale approach to your wireframe</strong>, which means that black, white, and gray are the only colors that should be used. Bolder colors could distract users and make it more difficult for UX designers to create a well-built foundation for the website. You should also <strong>keep the number of fonts to two or less</strong>. These fonts should include a serif font and a sans-serif font. It’s still possible to display the importance of different pieces of information by changing the font size.</p>



<p>In general, you <strong>shouldn’t include too much text in your wireframe</strong>. While relevant content may be useful for high-fidelity wireframes, consider using <a rel="noreferrer noopener" href="https://loremipsum.io/" target="_blank">lorem ipsum</a> instead, which is basically placeholder text. With lorem ipsum text in place, you can ask users what they believe will be written in each text box.</p>



<p>When you’re starting to make any type of website, <strong>wireframes can help you build the foundation for the rest of the site</strong>. With the foundation in place, everything else becomes easier. You can better understand how navigation will work and what the menu system will look like. Because wireframes only take a few minutes to build, there’s no downside to creating one for your website.</p>


Understanding Wireframes and Why Are They Used In The Web Design Process


<p>A primary goal for any business is to increase sales and conversions, both of which help to bolster revenues and make it more likely that first-time customers will become loyal customers who provide repeat business. In order to effectively convert visitors into leads, it’s important that you create strong calls-to-action and implement them on your website and in your marketing materials. <strong>A call-to-action is a </strong><a href="https://admin.brytdesigns.com/usability-testing-methods/"><strong>simple phrase or statement</strong></a><strong> that involves telling visitors or viewers of an ad what kind of action they should take</strong> after looking at a page on your website or an ad that you’ve placed on Facebook. </p>



<p>Calls-to-action can be placed in <em>many different locations, which include landing pages, social ads, blog posts, and pop-up ads</em>. Your goal with a CTA should be pushing people to take the <a href="https://admin.brytdesigns.com/2021-web-design-trends/">next step within the sales process</a>, which could be purchasing a product or signing up for a monthly newsletter. While some businesses make the mistake of overlooking CTAs or believing them to be ineffective, <strong>calls-to-action are essential if you want to direct visitors through the sales funnel.</strong> </p>



<p>To make sure that you’re <a href="https://admin.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">creating perfect CTAs</a> that are effective at increasing sales and conversions, it’s important that you identify your target audience. Any CTA that you create now and in the future should be directed towards this audience if you want to maximize the number of leads that you gain from your CTAs. <em>This article takes a look at some great examples of calls-to-action that should increase sales and bring in more leads. </em></p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Does_a_CTA_Mean_in_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What Does a CTA Mean in Marketing?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Sign_ups">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Sign ups</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Subscription">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Subscription</span>
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    </div><div class="lwptoc_item">    <a href="#Learn_More">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Learn More</span>
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    </div><div class="lwptoc_item">    <a href="#Join_Us">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Join Us</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Try_For_Free">
                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">Try For Free</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#How_To_Relate_to_Your_CTAs">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">How To Relate to Your CTAs</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion_About_CTAs">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Conclusion About CTAs</span>
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<h2 class="wp-block-heading"><span id="What_Does_a_CTA_Mean_in_Marketing">What Does a CTA Mean in Marketing?</span></h2>



<p>When you’re creating a marketing campaign, it’s important that you include calls-to-action on all of your marketing materials. <strong>CTAs will encourage your target audience to take some kind of positive action,</strong> which is the goal of any marketing campaign. These statements will push your audience to begin the buyer’s journey, which should lead to your audience purchasing the product or service that you’re selling. When you start to create your CTAs, keep in mind that every marketing campaign is different and may have different goals. </p>



<p>If you want your audience to subscribe to a service that you offer, the CTAs that you create should be much different than what you would write if you wanted your audience to purchase an item that’s available on your website. If you’re wondering what makes a great CTA, <em>there isn’t a perfect solution that’s ideal for every business</em>. Your marketing strategy will dictate what your CTAs should look like. <strong>CTAs should also be written differently depending on where the CTA is being placed.</strong> If you’re creating a CTA for a pop-up ad, it shouldn’t be the same as the calls-to-action that you include in the blog posts on your website. The different types of CTAs include everything from subscription CTAs to try-for-free CTAs.</p>



<h3 class="wp-block-heading"><span id="Sign_ups">Sign ups</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="410" height="423" src="https://admin.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.01.23-PM.png" alt="sign up CTA" class="wp-image-3295" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.01.23-PM.png 410w, https://admin.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.01.23-PM-291x300.png 291w" sizes="(max-width: 410px) 100vw, 410px"></figure>



<p>This kind of CTA is designed to get the audience to sign up for an online course, a free trial, or a software product. <strong>These CTAs have proven to be highly effective at converting visitors into leads who may eventually make a purchase</strong>. The “Sign Up” CTA should include a link that takes the user to the page where they can sign up for your service or newsletter. An example of this CTA is “Sign Up for Free”. </p>



<h3 class="wp-block-heading"><span id="Subscription">Subscription</span></h3>



<p>A subscription CTA is one type of CTA that isn’t designed to get the user to make a purchase. Instead, <strong>the user will be subscribing to receive various updates from the company that you represent</strong>. These CTAs are typically placed in company blogs and are designed to help bolster readership numbers. When writing a subscription CTA, it’s best to keep the CTA short. The “Subscribe” CTA tells users everything they need to know in just one word, which means that you shouldn’t add anything to it.</p>



<h3 class="wp-block-heading"><span id="Learn_More">Learn More</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="512" height="243" src="https://admin.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.03.38-PM.png" alt="learn more CTA" class="wp-image-3296" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.03.38-PM.png 512w, https://admin.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.03.38-PM-300x142.png 300w" sizes="(max-width: 512px) 100vw, 512px"></figure>



<p>Another CTA to consider is learn more, <strong>which pushes the visitor to gain more knowledge about your business or a product that you offer</strong>. If the user has been taken to a landing page that briefly mentions a product your company offers, the CTA could tell the visitor to learn more about that specific product. An example of this CTA is “Continue to Learn More”. </p>



<h3 class="wp-block-heading"><span id="Join_Us">Join Us</span></h3>



<p>Another simple and effective CTA is “Join Us”, which doesn’t need to include any other words and is <strong>commonly used to gain more users for online communities</strong>. This CTA is also useful if your product requires users to collaborate on a regular basis. The “Join Us” CTA is typically placed in blogs and on ads that take users to landing pages on your website. An example of this CTA is “Get Started Today”. </p>



<h3 class="wp-block-heading"><span id="Try_For_Free">Try For Free</span></h3>



<p>The “Try for Free” CTA is highly compelling since practically every internet user would like to try a service or product without needing to spend any money. If your business offers any kind of <a href="https://admin.brytdesigns.com/contact-form-template-wordpress/">free trial</a>, the “Try for Free” CTA is <strong>perfect at pushing users to demo the product or service before they decide if the product is worth the cost</strong>. This CTA is also versatile and can be used in all of your marketing materials, which include any <a href="https://admin.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">email marketing</a> that you perform. An example of this CTA is “Try for Free for a Month”. </p>



<h2 class="wp-block-heading"><span id="How_To_Relate_to_Your_CTAs">How To Relate to Your CTAs</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="678" src="https://admin.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210-1024x678.jpg" alt="relating to your CTAs" class="wp-image-3299" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210-1024x678.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210-300x199.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When you’re attempting to create the perfect CTAs that users will relate to, there are <em>three questions that you should ask yourself</em>, which include:</p>



<ul><li>Do you want to boost sales?<br></li><li>Do you want to increase the number of subscriptions that your website has?<br></li><li>Do you want to push readers to another page on your website?<br></li></ul>



<p>The key towards creating an effective CTA is to <strong>understand what your target audience wants and to provide it to them</strong>. Once you know what you want to do with your CTA, you should better understand how to develop the ideal CTA. Make sure that you <a href="https://admin.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">analyze the competition</a> to determine which CTAs have allowed them to garner success and which ones have failed. If you share an audience with your primary competition, the analysis that you perform should give you some useful insights into which types of CTAs users respond well to. </p>



<p>Calls-to-action are important for any brand or business because they make it easy for companies to push users into taking further action that supports the brand. If you include a CTA in your marketing materials that tells users to “Try a Free Trial”, this CTA should directly increase the number of people who try your product or service for free. </p>



<p>Once the free trial is over, many of these individuals will decide to purchase the product or service if they were satisfied with the free trial. However, you can’t get people to sign up for a free trial if you never provide them with the opportunity. <strong>Many users don’t decide to take an action that pushes them further down the sales funnel unless they are guided by a CTA </strong>to subscribe or sign up. The right CTA can pay dividends towards boosting sales and conversion rates.</p>



<p></p>



<h2 class="wp-block-heading"><span id="Conclusion_About_CTAs">Conclusion About CTAs</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg" alt="call to actions" class="wp-image-3298" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Whether you’re attempting to improve your website or would like to enhance your marketing materials,<strong> CTAs are essential statements that can help push users to take an action that will improve your sales and increase conversion rates.</strong> The CTAs that you create depend primarily on the kind of action that you want your audience to take. CTAs can center around free trials, subscriptions, and memberships. In order to develop effective CTAs, <em>some of the questions that </em><a href="https://admin.brytdesigns.com/6-areas-of-focus-for-successful-brand-messaging/"><em>brands should ask themselves</em></a><em> </em>during this process include:</p>



<ul><li>When are calls-to-action appropriate?<br></li><li>What strategies should be used to create a strong CTA?<br></li><li>Should A/B testing be used to improve CTAs?<br></li><li>Does the tone of the CTA match the audience?<br></li></ul>



<p>Once you answer these questions, you should be well on your way to creating effective CTAs that you can include anywhere on your website or in your marketing materials. <strong>When looking specifically at A/B testing, this kind of usability testing is highly effective at allowing you to create the perfect CTA.</strong> <a href="https://admin.brytdesigns.com/what-is-a-b-testing/">A/B testing involves showing two variants of a CTA</a> to two separate segments of your main audience. The two variants that you show may only differ by a single word. As you perform several A/B tests, you should identify which variants are more effective at appealing to your main audience and pushing them to take action.</p>



<p>No matter what the call-to-action is being used for, the best CTAs are simple and straightforward requests that don’t ask too much of the audience. <em>At least one CTA should be included on every page of your website</em>, in every blog article that you write, and on every marketing material and ad that you place online. Users should always be presented with an opportunity to take the next step in the sales process.                       </p>


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<p>When it comes to building a great ecommerce business, it’s important not to become complacent with your efforts to optimize your online presence. Even if your store is pulling in regular sales each month, <strong>it’s always worth going back and revisiting your site to see what you can do better.</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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            </span>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Clean_customer-focused_design_with_a_solid_UX">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Clean, customer-focused design with a solid UX</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Focus_on_the_user-experience_UX">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Focus on the user-experience (UX)</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Trust_signals_and_usability">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Trust signals and usability</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_checkout_process">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Audit the store’s checkout process</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Search_Engine_Optimization_SEO">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Search Engine Optimization (SEO)</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_current_and_historical_SEO_performance">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Audit the store’s current and historical SEO performance</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Marketing_channels_reach">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Marketing channels &amp; reach</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Create_engaging_content">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Create engaging content</span>
    </a>
    </div></div></div></div></div>
</div></div>
<p>But what exactly should you be looking out for, and what aspects of your ecommerce website can be optimized?</p>
<p>And if you’re looking to invest in a new ecommerce business, how do you effectively evaluate the business opportunity in front of you? How do you ascribe value to an ecommerce website?</p>
<p><b>Let’s look at how to attribute value when it comes to your ecommerce website. </b></p>
<h2><span id="Clean_customer-focused_design_with_a_solid_UX">Clean, customer-focused design with a solid UX</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1042" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png" alt="How to evaluate an Ecommerce store" width="720" height="720" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png 720w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-150x150.png 150w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-300x300.png 300w" sizes="(max-width: 720px) 100vw, 720px"></p>
<p>A successful ecommerce website consistently generates both traffic and sales.</p>
<p>Consequently, a good webstore is one that is <a href="https://admin.brytdesigns.com/7-strategy-design-tips-improve-effectiveness-website/">tailored to the user</a> and has a <a href="https://admin.brytdesigns.com/ecommerce-landing-page-how-to/">customer-focused approach to design</a>.</p>
<p><strong>Looks are everything in commerce.</strong> A clean, tidy, pleasant environment is the difference between a successful brick-and-mortar store and a poor one. And it’s as true for ecommerce stores as it is for physical ones. A fluid, intuitive web design is a good indicator of a profitable business, and should serve as your first point of call when evaluating a webstore. Though looks aren’t everything, they definitely give customers (and investors) a feel for things to come.</p>
<h3><span id="Focus_on_the_user-experience_UX">Focus on the user-experience (UX)</span></h3>
<p>It’s well established that a website should be mobile responsive. But good web design also goes beyond that:<i> less is often more</i>. A minimalist design means <strong>customers can find what they need quickly and easily.</strong> Product categories and menus should be clearly visible and easily navigable, not hidden away.</p>
<p>And a clean website also means a faster loading time, which in turn reduces your bounce rate. If a customer has to spend more than a couple of seconds to get the information they want, then they won’t stick around.</p>
<p>When you’re evaluating an ecommerce store, whether it’s your own or a potential business opportunity, make sure that user-centric design is one of your top priorities. Even though pushing through a design overhaul is possible, it’s nice to start with a well-appointed website in the first place. It will save you money and hassle in the long run.</p>
<h2><span id="Trust_signals_and_usability">Trust signals and usability</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1040" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg" alt="Trust Signals of an Ecommerce Store" width="960" height="535" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg 960w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720-300x167.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>So what should you look out for when you’re assessing an ecommerce store from a usability perspective? Firstly, it needs to be as clean and distraction-free as possible.</p>
<p>Your store’s checkout process is a crucial factor to consider when you’re assessing the value of an ecommerce store. A complicated checkout process accounts for <a href="https://moosend.com/blog/cart-abandonment-stats/" target="_blank" rel="noopener">28% of cart abandonments</a>. This accounts for a significant proportion of ecommerce sales, so it’s important to optimize it wherever possible. If you encounter a confusing or unintuitive checkout process, it’s a sure sign that the store isn’t at maximum profitability.</p>
<p>If you feature ads on your site, don’t include them on the checkout page. And keep fields to a minimum, including only those which are absolutely necessary. Ideally, all the required information should be entered on a single page, creating a seamless process that doesn’t prompt your customer to drop out at all.</p>
<h3><span id="Audit_the_stores_checkout_process">Audit the store’s checkout process</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1041" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg" alt="Audit an Ecommerce store's checkout process" width="960" height="557" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg 960w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720-300x174.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p><strong>A smooth and secure checkout process is a key benchmark for evaluating an ecommerce website.</strong> It plays a vital role in keeping customers in the sales funnel. As a result, a solid checkout process is a reliable indicator of a successful (and therefore valuable) webstore.</p>
<p>And it’s not just aesthetics and UX that need to be taken into account with your ecommerce website evaluation. Allowing for a wide range of payment options also helps retain your customers, and including a <a href="https://us.norton.com/" target="_blank" rel="noopener">reliable SSL trust seal</a> lets them know that their bank details are safe and secure. Even the most <a href="https://admin.brytdesigns.com/top-3-ecommerce-development-solutions/">inexpensive of webstore builders</a> now include SSL encryption as part of their ecommerce package.</p>
<h2><span id="Search_Engine_Optimization_SEO">Search Engine Optimization (SEO)</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1043" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg" alt="SEO Analytics" width="960" height="640" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg 960w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720-300x200.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>For novice ecommerce entrepreneurs, the concept of <a href="https://admin.brytdesigns.com/what-is-seo-and-how-does-it-work/">search engine optimization</a> can seem like an arcane, impregnable concept. But while it can be daunting at first, it’s a vital aspect of ecommerce that needs to be addressed. The truth is that <a href="https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/" target="_blank" rel="noopener">93% of online activity</a> begins with a search, so you need to do everything you can to ensure your store ranks well.</p>
<p>A core part of this is your website copy, in particular your product descriptions. To help customers find (and choose!) your product over your competitors, you need to create keyword-researched copy in your descriptions. By using the same terms and phrases that your target audience is using in their searches, you can ensure your site rises up the ranks.</p>
<h3><span id="Audit_the_stores_current_and_historical_SEO_performance">Audit the store’s current and historical SEO performance</span></h3>
<p>But it’s not all keywords and search terms. <strong>It’s important that you regularly give your ecommerce site a technical SEO audit to highlight any issues that you might have missed.</strong> For example, is your site structure optimized for search engine crawlers to index? If you can <a href="https://admin.brytdesigns.com/check-websites-keyword-ranking-google/">do an audit yourself</a>, great — but <a href="https://admin.brytdesigns.com/search-engine-optimization/">a second pair of eyes</a> is always helpful when it comes to technical SEO.</p>
<p>SEO is the backbone of a good ecommerce website, and if it’s not ranking in its niche, then it’s likely not a profitable business. <strong>Take a deep dive into current, historic, and future SEO data and potential to really color in your ecommerce website evaluation.</strong></p>
<h2><span id="Marketing_channels_reach">Marketing channels &amp; reach</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-942" src="https://admin.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg" alt="" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-300x200.jpg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>Your ecommerce website isn’t a standalone entity. It’s at the center of a web of marketing channels, all directing customers to your website with the aim of driving traffic and sales. So</strong> when you’re assessing your online store, it’s worth making sure that that web is intact.</p>
<p>To that end, take a look at your various <a href="https://admin.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">digital marketing channels</a>, such as your social media presence. A brand’s social media profile can be a good indicator of a strong ecommerce website. How many followers do you have? If you’ve really made an effort and it’s only in the hundreds, it’s probably not a good sign.</p>
<p>And if you do have a relatively small follower count, while continuing a significant social media effort, ask yourself why. What’s the social output like? Is it friendly and personable, or dry and reserved? A good social media voice helps create a rapport with followers, one that fosters sustained customer engagement. Look for social proof from followers — do you garner positive (and genuine) reviews? Strong social proof is the sign of a strong ecommerce store.</p>
<h3><span id="Create_engaging_content">Create engaging content</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1002" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg" alt="Investing in a great ecommerce landing page will pay off" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>Check out your content too. A brand with a strong social presence shares a variety of interesting and engaging content. Look out for video especially — social video content <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics" target="_blank" rel="noopener">creates 1200% more shares</a> than any other forms combined. <strong>If a store has a strong video content strategy, that’s content you can leverage to bolster its presence online.</strong></p>
<p>A store might have poor SEO, but it’s not everything. A strong social presence with a high follower count and regular, meaningful engagement is a valuable asset when it comes to evaluating a webstore.</p>
<p>Just as important as your social media channels is your <strong>email marketing presence</strong>. A website should have at least one method of capturing a customer’s email address, thus generating leads for your business, and most good online shop portals have a range of exit intent pop-up plugins for your store.</p>
<p>Your email, paid ads, and social media presence are an important part of a successful ecommerce store, and are what drives traffic and sales for a business. When you’re evaluating a business, check that there aren’t any missed marketing opportunities.</p>
<p><b><i>Continually assessing your ecommerce website means always stay on top of your game. The world of online ecommerce is an ever-changing landscape, and regularly evaluating your store lets you ensure that it’s always the best it can be!</i></b></p>


How To Evaluate An Ecommerce Website

<p><span style="font-weight: 400;">Doing business on the internet involves more than just having great products and/or services — it also <strong>involves having a website that people want to visit, spend time browsing on, and become loyal customers to</strong>. Many people often overlook a <a href="https://admin.brytdesigns.com/web-design-development/">strategic and professional web design</a>, but without all the right elements, your website may end up being lost in the archive of millions of websites on the internet that very few people know about or visit. </span></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Focus_on_the_user_experience">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Focus on the user experience</span>
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    </div><div class="lwptoc_item">    <a href="#Avoid_complexities">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Avoid complexities</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Keep your navigation simple</span>
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    </div><div class="lwptoc_item">    <a href="#Use_clear_CTAs">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Use clear CTAs</span>
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    </div><div class="lwptoc_item">    <a href="#An_About_Us_page">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">An ‘About Us’ page</span>
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                <span class="lwptoc_item_label">Contact Information</span>
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                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Security</span>
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                <span class="lwptoc_item_label">Conclusion</span>
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<p><span style="font-weight: 400;">Want to create a website that attracts more than just friends and family members? Then read on for 7 essential strategy &amp; design tips to improve the effectiveness of your Website!</span></p>
<h2><span id="Focus_on_the_user_experience"><b>Focus on the user experience</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1011" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-1024x684.jpeg" alt="User experience flow chart" width="640" height="428" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-1024x684.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">There is no doubt that having your own website is accompanied by a feeling of ownership on the web; however, this is not the goal (for most). The purpose of building a website is to <a href="https://admin.brytdesigns.com/search-engine-optimization/"><strong>attract visitors and generate sales for your business</strong></a>. It’s therefore fair to say that a website that fails to attract visitors is essentially useless. For your website to be attractive, it has to meet the expectations of your target audience and one way to ensure that this happens is to find out what these people are looking for in a website. Today’s web users are looking for websites that can give them the information they want in very little time, regardless of the device they are using. So your first assignment is to make your website responsive for mobile devices and optimized for speed and performance. </span></p>
<p><span style="font-weight: 400;">A large number of internet users visit websites on their mobile devices while on the go, and its safe to assume that this trend will continue for years to come. It is vital that your website is able to adapt to the device your visitors are browsing from and not lose any vital content between them. </span></p>
<h2><span id="Avoid_complexities"><b>Avoid complexities</b></span></h2>
<p><span style="font-weight: 400;">There was a time, not too long ago, when complex flashy websites were all the rage. However, these days, <a href="https://admin.brytdesigns.com/goodbye-flash-google-discontinue-support/">many are no longer impressed by this gimmicky web sorcery we know as flash</a>. Today’s internet users are looking for websites with very little or no complexities, just straightforward websites where they can find information quickly with subtle design elements that make visiting your website a pleasure.</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1012" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-design-1024x683.jpeg" alt="UX design" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-design-1024x683.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-design-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">To make your website shine, three things that must be properly controlled are the <strong>design, usability, and functionality</strong>. This means choosing a simple minimalist design</span> <span style="font-weight: 400;">that contains only necessary and important components. Websites like these are not only pleasing to the eye; they load far faster, leading to a better user experience and reduction in bounce rate. If your website looks busy and cluttered, it will take more time to load and also take visitors a longer time to get the information they need reducing your chance at a conversion. Don’t forget that page load speed is a critical factor that determines the page’s eventual ranking.</span></p>
<h2><span id="Keep_your_navigation_simple"><b>Keep your navigation simple</b></span></h2>
<p><span style="font-weight: 400;">As previously mentioned, visitors are no longer willing to spend much time looking for the information they need. If they can’t find what they want on your website in a short amount of time, they will look elsewhere. Your job is to make their browsing experience as seamless and hassle free as possible. </span></p>
<p><span style="font-weight: 400;"><strong>The secret lies in keeping your navigation simple.</strong> When you have too many links and options, you may end up confusing your visitors. Simple strategically-placed navigation will make it easy for visitors to reach every part of your website and help them locate what they want quickly. If you have a very large website with many pages, then you can break your navigation into parts. Above the fold in the header of the page, another at the bottom, and the rest can be presented as internal links.</span></p>
<p><span style="font-weight: 400;">Try to avoid using complicated terms in your navigation. For instance, it is easier for a visitor to understand ‘About Us’ than ‘Corporate Information’. </span></p>
<p><span style="font-weight: 400;">Whatever you do, remember that the easier you make it for visitors to get what they want, the longer they will spend on your website and the higher your chances of a better page ranking.</span></p>
<h2><span id="Use_clear_CTAs"><b>Use clear CTAs</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1013" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/cta-button-1024x724.jpeg" alt="Include clear CTAs on your website" width="640" height="453" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/cta-button-1024x724.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/cta-button-300x212.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">Call to action buttons are needed if you want to </span><a href="https://www.business2community.com/online-marketing/use-ctas-landing-pages-boost-conversion-rate-01556947" target="_blank" rel="noopener"><span style="font-weight: 400;">boost conversion</span></a><span style="font-weight: 400;"> rates on your website. They are an essential part of every website as they tell visitors what action you want them to perform. </span></p>
<p><span style="font-weight: 400;">If you do not have clear and persuasive CTAs, your visitors will end up leaving your website without carrying out any useful actions that could ultimately lead to a sale. This is why effective CTA buttons should stand out, be strategically placed, and be very clear about what they do. </span></p>
<p><span style="font-weight: 400;">Use these two simple tips when creating your CTA buttons: </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>The color of your CTA buttons should contrast appropriately with the color of your website</strong>. For example, if your website has a white background, using blue will help your users to easily find the call to action.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>The text on your call to action should be captivating enough to attract the interest of your visitors</strong>. Rather than use words like submit or subscribe, use words that tell your users what they stand to gain if they click on the button.</span></li>
</ul>
<h2><span id="An_About_Us_page"><b>An ‘About Us’ page</b></span></h2>
<p><span style="font-weight: 400;">You may not know it, but customers are interested in placing a personality to a website. They want to be sure that there is an efficient and trustworthy person or team behind the website before they make a purchasing decision. This is why having an ‘About Us’ page is essential to the success of your website. Unsurprisingly, it is one of the most visited pages on any website, <strong>this page helps establish the legitimacy of your brand and website, building trust with your customer and encouraging sales</strong>.</span></p>
<p><span style="font-weight: 400;">A good ‘About’ page should be able to tell the story of your business, provide valuable information to visitors, and give them an insight into how you run your business or service. It may also contain some of the milestones and goals you want to achieve as a brand.</span></p>
<h2><span id="Contact_Information"><b>Contact Information</b></span></h2>
<p><span style="font-weight: 400;">If customers cannot find a visible means of contacting you, it raises a red flag. Whether you run a local operation or an international business, <strong>customers want to be able to get in touch.</strong> Customers want to trust that you can be reached in the event of a problem or issue arising. </span></p>
<p><span style="font-weight: 400;">This is why having your contact information is very important. You don’t even need to have a separate page for it – at the footer of your website, or in a sidebar widget, you can put contact address, phone numbers and social media handles. This will greatly boost your credibility and can also help tremendously in local SEO with proper semantic coding practices</span><b>.</b></p>
<h2><span id="Security"><b>Security</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1014" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg" alt="Security with an SSL certificate is important" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<blockquote><p><span style="font-weight: 400;"> “With the increase in spate of cybercrimes, it has become of paramount importance that website owners observe best practices when it comes to security of their website and its users”</span></p></blockquote>
<p><span style="font-weight: 400;"><em>George from Freeparking – a NZ base web hosting company</em></span></p>
<p><span style="font-weight: 400;">Whether you are running an ecommerce business or a simple business portfolio site, <strong>visitors want to be reassured that their details are safe with you.</strong> It is even more vital if you accept any form of personal information on your website. For your website to compete successfully in your niche, having a secure website is vital. The statement above sums it up perfectly.</span></p>
<p><span style="font-weight: 400;"><strong>It is no longer expensive or difficult to install an SSL certificate on your website</strong> (typically about $70/year with free setup for a basic certificate). Not only will it give your visitors peace of mind, it will also boost your credibility with search engines. </span></p>
<p><span style="font-weight: 400;">Furthermore, keep in mind that mistakes are bound to happen from your end or that of your customers. For instance, customers who want to subscribe to a cheap and reliable web hosting service provider already have </span><a href="https://www.freeparking.co.nz/domain-names/search/"><span style="font-weight: 400;">www.freeparking.co.nz/domain-names/search/</span></a><span style="font-weight: 400;"> as the URL to key in. But a simple typo like www.freeparkin.co.nz may lead them to a malicious duplicate spam site where their personal information may not be secure. </span></p>
<p><span style="font-weight: 400;">Therefore, purchasing similar domains that look and are spelled alike with proper redirects will help redirect users to the primary page they are looking for.</span></p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>We hope this article has given you some ideas about how you can improve your website and increase exposure and sales for your business online. <a href="https://admin.brytdesigns.com/#contact">Contact us today</a> if you’d like some help improving the effectiveness of your web presence and increasing conversions for your business online!</p>
<p><em>Have any tips of your own? Feel free to leave them in the comments below!</em></p>


Tag:"Design"

Tag:
"Design"