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A Guide to Ecommerce Website Development in 2022


<p>In recent years, the COVID-19 pandemic has significantly influenced B2B eCommerce trends, which has resulted in many notable changes to the industry. While the pandemic caused many physical stores to close, online B2B sales increased by a considerable amount. Because of how popular online channels have become, many B2B companies are focusing more on their eCommerce strategies to ensure that potential and current customers are provided with an exemplary experience.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#9_Next_Gen_Website_Technology">
                <span class="lwptoc_item_label">9. Next Gen Website Technology</span>
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    </div><div class="lwptoc_item">    <a href="#8_Comprehensive_Ecommerce_Platform_Technology">
                <span class="lwptoc_item_label">8. Comprehensive Ecommerce Platform Technology</span>
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                <span class="lwptoc_item_label">7. Customer Acquisition</span>
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    </div><div class="lwptoc_item">    <a href="#6_Omnichannel_Sales">
                <span class="lwptoc_item_label">6. Omnichannel Sales</span>
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    </div><div class="lwptoc_item">    <a href="#5_Small_Manufacturers_Shifting_Online">
                <span class="lwptoc_item_label">5. Small Manufacturers Shifting Online</span>
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    </div><div class="lwptoc_item">    <a href="#4_New_Marketplace_Launches">
                <span class="lwptoc_item_label">4. New Marketplace Launches</span>
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    </div><div class="lwptoc_item">    <a href="#3_New_Payment_Platforms">
                <span class="lwptoc_item_label">3. New Payment Platforms</span>
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    </div><div class="lwptoc_item">    <a href="#2_Digital_Payment_Negotiation_SaaS">
                <span class="lwptoc_item_label">2. Digital Payment Negotiation SaaS</span>
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    </div><div class="lwptoc_item">    <a href="#1_Large_Order_Remote_Sales">
                <span class="lwptoc_item_label">1. Large Order Remote Sales</span>
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<p>There are many recent eCommerce statistics that point towards the latest B2B trends that you may want to be aware of. For instance, <strong>online sales that occurred on B2B ecommerce websites and marketplaces rose by nearly 18% in 2021</strong>, which indicates that having a robust eCommerce experience is more important than ever for B2B businesses that want to garner long-term success.</p>



<p>It’s also been found that around 65% of all B2B companies have transitioned solely to online transactions in 2022. In fact, this is the first year that B2B companies are more likely to accommodate eCommerce as opposed to in-person sales. The reason for this transition is because eCommerce is the main driver of revenue since the COVID-19 pandemic began. A study by <a href="https://www.wundermanthompson.com/insight/the-b2b-future-shopper-report-2021">Wunderman Thompson</a> shows that almost 50% of B2B purchases that take place in China, the U.K., and the U.S. are occurring online.</p>



<p>In 2021, personalization, omnichannel marketing, and mobile wallets were a few of the primary eCommerce trends. At that time, it seemed as though the increase in popularity throughout the eCommerce industry may be short-term. Now, it’s clear that eCommerce and its focus on the latest technologies has become the new normal. Visit <a href="https://admin.brytdesigns.com/b2b-vs-b2c-marketing-differences/">this marketing guide</a> if you want to learn more about the differences with B2B and B2C marketing. The following article offers a detailed look at the latest trends in the B2B eCommerce industry.</p>



<h2 class="wp-block-heading"><span id="9_Next_Gen_Website_Technology">9. Next Gen Website Technology</span></h2>



<p>Among the most important eCommerce trends in 2022 involves the adoption of next-gen website technology. There are many different types of technology and applications that are able to accommodate this web development niche, the primary of which include mobile wallets and the use of augmented reality to visualize purchases. The goal is to facilitate modern and convenient experiences for the end user.</p>



<p>Adopting this technology means that many B2B companies will be tasked with upgrading some of their older systems and applications. Even though a large percentage of businesses will only upgrade their applications and systems once they stop working completely, this can lead to issues with integrating the latest technologies later on down the road.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/07/lautaro-andreani-xkBaqlcqeb4-unsplash-1024x683.jpg" alt="react-technology" class="wp-image-4253" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/07/lautaro-andreani-xkBaqlcqeb4-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/lautaro-andreani-xkBaqlcqeb4-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/lautaro-andreani-xkBaqlcqeb4-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/lautaro-andreani-xkBaqlcqeb4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="8_Comprehensive_Ecommerce_Platform_Technology">8. Comprehensive Ecommerce Platform Technology</span></h2>



<p>When you’re attempting to improve your B2B eCommerce platform and digital presence, focus on integrating the right technology with your eCommerce platform. Nearly 35% of all B2B companies in the U.S. state that investing in modern eCommerce technology is a top priority. Keep in mind, however, that each eCommerce platform can have different needs. <strong>You won’t find a one-size-fits-all option when searching for the right technologies</strong> for your eCommerce platform.</p>



<p><a href="https://www.bigcommerce.com/">SaaS platforms like BigCommerce</a> provides B2B companies with most of the technologies they require to manage a modern eCommerce platform. You’ll also benefit from increased security, lower ownership costs, better innovations, and other features that allow you to run a successful B2B company. It’s important that any technology you add to your platform is properly integrated with other main business systems, which isn’t always as straightforward as it should be.</p>



<h2 class="wp-block-heading"><span id="7_Customer_Acquisition">7. Customer Acquisition</span></h2>



<p>More and more businesses are turning to online platforms to purchase the items, services, and equipment they require to run a business. If you’re catering to these businesses, customer acquisition will be a primary component when attempting to grow your eCommerce platform. Before the COVID-19 pandemic, it was common for B2B companies to focus almost entirely on maintaining their current user base. While keeping current customers satisfied is still important, the growth of the B2B eCommerce industry means that you have a unique opportunity to acquire new customers in 2022.</p>



<p>The programs and innovations that many B2B companies are using to improve their customer acquisition center around digital marketing strategies that use copious amounts of data. A few <strong>essential ingredients for B2B success involve search engine optimization, social media marketing, email marketing, and paid ads</strong>. These marketing techniques will help you business reach new customers. While the aforementioned strategies were once primarily by B2C companies, it’s important for B2B companies to employ them if they want to grow their audience.</p>



<h2 class="wp-block-heading"><span id="6_Omnichannel_Sales">6. Omnichannel Sales</span></h2>



<p>For 2022, an <a href="https://www.techtarget.com/searchcustomerexperience/definition/omnichannel">omnichannel marketing approach</a> is more important than ever. This multichannel approach aims to provide customers with a perfect shopping experience on all fronts, which means that communication, distribution, and promotion channels will use an omnichannel strategy. Buyers have indicated that they want to be given the choice of eCommerce, in-person, and remote channels, which the omnichannel approach accommodates.</p>



<p>Modern customers have many choices when it comes to deciding where they can take their business, which is why providing your customers with a fantastic and seamless experience is essential. When you use this approach, you should be able to maintain consistency across every facet of your eCommerce platform as well as the other channels that your business uses.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1-1024x683.jpg" alt="omnichannel-sales" class="wp-image-4254" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-eveI7MOcSmw-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="5_Small_Manufacturers_Shifting_Online">5. Small Manufacturers Shifting Online</span></h2>



<p>As mentioned previously, around 65% of all B2B buyers, traditional sales companies, and sales teams have fully adopted remote selling. An even higher percentage has at least partially adopted remote selling. There are many benefits that come with online sales and work, the primary of which is that it’s easier for customers to make purchases without needing to travel to a store or call a phone number.</p>



<p>Smaller manufacturers are shifting online to make sure that they continue to have a strong presence in the market. Many of these manufacturers no longer have the capabilities needed to provide services and products in a traditional manner.</p>



<h2 class="wp-block-heading"><span id="4_New_Marketplace_Launches">4. New Marketplace Launches</span></h2>



<p>There are several eCommerce marketplaces that have accommodated the shift that manufacturers have made to eCommerce platforms, the primary of which include Alibaba and <a href="https://sell.amazon.com/blog/getting-started/how-to-find-wholesalers">Amazon Business</a>. Despite the advantages of joining these platforms, many large manufacturers have begun to create their own marketplaces, which is a long-term solution.</p>



<p>Platforms like Amazon Business don’t provide larger manufacturers with the ability to stand out from the rest. In fact, <strong>more than 70% of businesses that launched their own marketplaces experienced market share growth in 2021</strong>. Technologies and innovations like Metaverse are also providing value by showing B2B companies how to create fully digital eCommerce platforms where their customers can purchase products/services or interact with one another.</p>



<h2 class="wp-block-heading"><span id="3_New_Payment_Platforms">3. New Payment Platforms</span></h2>



<p>Since the COVID-19 pandemic began, revenues have dropped among many B2B businesses that relied on in-store sales. To weather these issues, new payment platforms have been created for the purpose of allowing businesses to make payments in installments or delay their payments.</p>



<p>For instance, Alibaba provides B2B companies with a program called Payment Terms, which allows certain businesses to pay for the products or services they purchase within 60 days following the receipt of an invoice. One notable advantage of using the Payment Terms feature is that there aren’t any fees or interest that the company must pay. By introducing new payment systems, B2B platforms are able to bring in new businesses and enhance the customer experience.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/07/rupixen-com-Q59HmzK38eQ-unsplash-1024x683.jpg" alt="online-payment-systems" class="wp-image-4255" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/07/rupixen-com-Q59HmzK38eQ-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/rupixen-com-Q59HmzK38eQ-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/rupixen-com-Q59HmzK38eQ-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/rupixen-com-Q59HmzK38eQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="2_Digital_Payment_Negotiation_SaaS">2. Digital Payment Negotiation SaaS</span></h2>



<p>Software-as-a-service contracts use a software licensing model that allows individuals and companies to pay for the amount of software they use over a specific period of time. This methodology provides software companies with the opportunity to obtain ongoing revenues while introducing new features and security updates.</p>



<p>Negotiating an SaaS contract can be difficult without having access to the right tools. On the other hand, <a href="https://builtin.com/artificial-intelligence">modern artificial intelligence tools</a> allows companies to keep software licensing agreements up to date without issue.</p>



<p>The legal AI tools that B2B companies now have access to are able to use natural language processing and <a href="https://www.techtarget.com/searchenterpriseai/definition/machine-learning-ML">machine learning</a> to improve and adapt over time. Once onboarding and document uploading has occurred, the <strong>negotiation platform will be able to review SaaS contracts and recommend changes in a matter of minutes</strong>. While many of these processes were once performed manually, they can now be automated. This technology is a boon to legal departments for B2B companies that need to negotiate SaaS contracts at a large scale.</p>



<h2 class="wp-block-heading"><span id="1_Large_Order_Remote_Sales">1. Large Order Remote Sales</span></h2>



<p>B2B buyers have started to make large remote orders at a higher rate. In fact, 7% of all B2B buyers are willing to spend over $5 million on these purchases online. More than 20% of respondents will spend anywhere from $500,000 to $5 million in a single online purchase, which is much higher than the 4% of last year. Businesses being more willing to buy large orders online allows B2B companies to expand their eCommerce marketplaces without taking on as much risk.</p>



<p>These eCommerce trends indicate that technology is becoming increasingly important to every B2B business that wants to maintain long-term success or grow in the near future. Improving your eCommerce platform should help you grow your company and acquire new customers. By integrating the aforementioned trends into your operations, you should be ready for any changes that occur in the B2B industry.</p>


Top 9 B2B Ecommerce Trends In 2022


<p><strong>When you want to create an online storefront for your business, there are many different platforms</strong> that can provide you with the tools you require to create this kind of website. Because of how many options are available to you, it’s important that you know what to look for when searching for the ideal eCommerce platform. Likely the most popular of these platforms is <a href="https://www.shopify.com/" target="_blank" rel="noreferrer noopener">Shopify</a>, which is an eCommerce platform that provides businesses of all sizes with the tools that they require to build an online storefront and sell products.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#How_Does_Shopify_Work">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">How Does Shopify Work?</span>
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                <span class="lwptoc_item_label">Shopify Pros</span>
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                <span class="lwptoc_item_label">Shopify Cons</span>
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                <span class="lwptoc_item_label">Shopify Themes</span>
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                <span class="lwptoc_item_label">Conclusion: A Robust E-Commerce Platform with Room to Grow</span>
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<p>Among the <a href="https://admin.brytdesigns.com/shopify-vs-wordpress-which-is-the-best-option-for-your-business/">most beneficial aspects of using Shopify</a> is that they will provide you with every feature and service you need to create a website where you can sell products in a single package, which means that you don’t need to worry about putting the pieces together on your own. <strong>The Shopify platform is cloud-based, which means that it can be readily accessed as long as you have an internet connection.</strong></p>



<p>Keep in mind that Shopify provides businesses with site hosting and SSL security automatically, which ensures that you don’t have to waste time searching for the best solutions to match your Shopify website. If your business uses the <a rel="noreferrer noopener" href="https://www.shopify.com/blog/what-is-dropshipping" target="_blank">dropshipping method</a> where products are sent directly from the manufacturer to the customer, Shopify may be the right platform for you. The same is true if you manage or own a small boutique. If you have a larger business with an extensive product catalog, your costs for managing a storefront with Shopify will quickly increase, which is something you should be aware of when choosing your eCommerce platform. <em>This article offers a detailed review of Shopify and what you can expect when using it.</em></p>



<h2 class="wp-block-heading"><span id="How_Does_Shopify_Work">How Does Shopify Work?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="869" src="https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-F1I4IN86NiE-unsplash-1024x869.jpg" alt="how does shopify work" class="wp-image-3480" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-F1I4IN86NiE-unsplash-1024x869.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-F1I4IN86NiE-unsplash-300x255.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-F1I4IN86NiE-unsplash-1536x1304.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-F1I4IN86NiE-unsplash.jpg 1882w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Using Shopify is easy once you understand how the platform works and what it takes to create a storefront with the tools that are provided to you. Because Shopify is considered to be a hosted solution, <strong>the website you build can run on servers that are maintained by Shopify, which saves you the hassle of purchasing web hosting from a third party</strong>. Instead of purchasing a copy of the Shopify software, you will be tasked with paying a monthly fee that gives you access to the software in question. While it’s possible to extensively customize your storefront, the features that are immediately provided to you include email marketing tools, a blog, templates, and a payment processor.</p>



<p>When you want to set up an account with Shopify, your first goal will be to select the account that’s right for you. Shopify offers three distinct plans that you can select from, which include Basic Shopify, Shopify, and Advanced Shopify. <strong>These plans are priced at $29, $79, and $299 per month respectively</strong>. No matter which plans you select, you’ll be provided with an online storefront, 24/7 support, and the ability to sell an unlimited number of products. Keep in mind that Shopify asks for fewer fees from each transaction if you purchase a Shopify or Advanced Shopify plan.</p>



<p>To get started, you can <em>try Shopify for a period of 14 days</em>. All that’s required for you to begin your free trial is to create a store with an email address, password, and store name, all of which you’ll be asked to enter after you select the “Start your free trial” option. Setting up your account is very simple because of the intuitive UI. From your account dashboard, you can add your first product and select a plan whenever you want to.</p>



<p><strong>If you’re wondering how plugins work on Shopify, you can find nearly 4,000 plugins in the Shopify App Store</strong>. Around 1,500 of these plugins are free, all of which allow you to extend the functionality of your online storefront. The best aspect of using plugins to improve your website is that they are typically very easy to install. If you believe that the Shopify platform is right for you, keep in mind that you don’t need to understanding coding languages in order to use the platform.</p>



<p>However, <strong>Shopify accommodates both CSS and HTML</strong>, which means that knowledge of these languages can help you get the most out of the platform. If you want to further customize the theme you choose for your website, it’s important to understand that Shopify doesn’t use the standard PHP language that WordPress uses. Instead, it uses a coding language known as <a href="https://www.shopify.com/partners/blog/115244038-an-overview-of-liquid-shopifys-templating-language" target="_blank" rel="noreferrer noopener">Shopify Liquid</a>, which can take some getting used to. The Shopify Liquid language is based on the Ruby language.</p>



<h2 class="wp-block-heading"><span id="Shopify_Pros">Shopify Pros</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="886" src="https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-G7KFCZzF_Hs-unsplash-1024x886.jpg" alt="shopify pros" class="wp-image-3484" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-G7KFCZzF_Hs-unsplash-1024x886.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-G7KFCZzF_Hs-unsplash-300x260.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-G7KFCZzF_Hs-unsplash-1536x1329.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/roberto-cortese-G7KFCZzF_Hs-unsplash.jpg 1867w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start using Shopify as your eCommerce platform of choice, you should know more about the <a href="https://admin.brytdesigns.com/why-you-could-lose-traffic-without-mobile-friendly-website/">pros and cons</a> that come with using this platform. There are many positive aspects of using Shopify to build your online storefront. For instance,<strong> Shopify is known for its security and speed.</strong> Two of the most significant challenges that occur when running a storefront include making sure that the storefront is secure when payments are made and making sure that the website always loads quickly. Shopify offers both speed and security, which is evident by the inclusion of complete SSL, fraud analysis, and other built-in features.</p>



<p>You’ll also notice that you have many options when using Shopify. No matter the type of online storefront you’d like to build, Shopify<strong> provides users with more than 100 themes, full customization for the online store, integrated payments, and analytics tools that allow you to <a href="https://admin.brytdesigns.com/best-website-speed-test-tools-optimize-website-performance/">track the performance</a> of your online store</strong>. Every feature you require to build a robust store can be found on Shopify, which isn’t the case with the majority of other eCommerce platforms.</p>



<p>Another notable benefit of using Shopify is that they provide <strong>great customer service that’s available 24/7.</strong> When you have an issue with your storefront, you’ll be provided with quick yet comprehensive solutions by the customer representatives who work at Shopify. The support options available to you include phone support, email support, chat support, and FAQs. The <a href="https://admin.brytdesigns.com/paid-advertising-ultimate-guide/">marketing resources</a> you’re provided with are also expansive. Some of the <a href="https://admin.brytdesigns.com/transforming-your-business-with-seo-marketing-services/">marketing essentials</a> that are included with Shopify include numerous <a href="https://admin.brytdesigns.com/8-fantastic-free-seo-tools-2020/">SEO options</a>, <a href="https://admin.brytdesigns.com/what-is-coding/">clean code</a>, and Google ads.</p>



<p>As mentioned previously, the Shopify App Store <strong>contains thousands of add-ons and plugins</strong> that will help you create an online storefront that matches your business. This store is easy to use and is comprised of nearly <a href="https://admin.brytdesigns.com/mobile-friendly-website/">1,500 free plugins</a> for you to try out. If you want to sell a product outside of your website, Shopify gives you the ability to do so with the “Buy Button”, which allows users to complete the checkout process with just a few clicks of a button.</p>



<h2 class="wp-block-heading"><span id="Shopify_Cons">Shopify Cons</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2021/05/charles-deluvio-4MRqV9gcUHQ-unsplash-1024x683.jpg" alt="shopify pros and cons" class="wp-image-3482" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/05/charles-deluvio-4MRqV9gcUHQ-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/charles-deluvio-4MRqV9gcUHQ-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/charles-deluvio-4MRqV9gcUHQ-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/05/charles-deluvio-4MRqV9gcUHQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>While Shopify can be beneficial for any company that wants to create an online storefront, there are still some negative aspects to be aware of. <strong>The main issue with Shopify is its pricing structure</strong>. While there are three basic plans with different prices, Shopify also collects fees from each purchase on your store.</p>



<p>These fees differ with each plan, which can make it difficult to calculate your total costs. The different price levels include a $29 plan, a $79 plan, and a $299 plan, all of which must be paid as a monthly subscription. Along with the monthly price, the<strong> additional pricing elements that you should consider include the platform transaction fees, credit card fees, and plugin fees.</strong></p>



<p>While pricing is the major con, customizing your website can be difficult because of the need for Shopify Liquid expertise. If you have experience using the Ruby coding language, Shopify Liquid shouldn’t be too difficult to learn. <strong>Another drawback to using Shopify is the content marketing services they provide</strong>. Today, content marketing is more important than ever, which is why even online storefronts should be outfitted with a blog. Even though blogging software is included with Shopify, the functionality isn’t great. However, if your website is mainly an online storefront, Shopify may be enough for your content marketing needs.</p>



<h2 class="wp-block-heading"><span id="Shopify_Themes">Shopify Themes</span></h2>



<p>The key to building a website on Shopify is to select a theme that will represent your brand and the products you sell. While themes can typically be customized extensively, you’ll still want to have numerous options at your disposal. At the moment, Shopify provides customers with<strong> nine free themes to select from alongside nearly 100 paid themes.</strong> Each free theme comes with a couple of variants, which allows you to select an option that best matches your brand.</p>



<p>Keep in mind that every theme offered by Shopify is responsive, which means that it can be accessed on any device without issue. If you opt for a paid theme, you can <strong>expect to pay anywhere from $100-$180 for the theme</strong> in question. The free and paid themes can be found on the Shopify theme store, which allows you to sort themes by <em>industry, layout style, home page style, and visual features.</em> If you have a good idea of the type of theme you would like, these sorting options can help you make the right choice.</p>



<p>Once you’ve chosen a theme for your storefront, you can set up the sales channels that you’ll use to sell your products. The<em> main channels available </em>to you include:</p>



<ul><li>The online store on your website</li><li>Facebook</li><li>Messenger</li><li>Amazon</li><li>Instagram</li><li>The buy button</li></ul>



<h2 class="wp-block-heading"><span id="Conclusion_A_Robust_E-Commerce_Platform_with_Room_to_Grow">Conclusion: A Robust E-Commerce Platform with Room to Grow</span></h2>



<p>Shopify is currently a robust eCommerce platform that still has plenty of room to grow. If you decide to create an online storefront with the Shopify platform,<strong> you’ll have access to practically any feature you need to make sure that customers can purchase products on your website without issue.</strong> Since each theme available through Shopify is responsive, you won’t be required to perform any extra coding to accommodate mobile and tablet users.</p>



<p>While Shopify is a great eCommerce platform, its pricing structure can use some work to become less confusing. The content marketing tools available through the platform could also improve. If content marketing is important for your brand, it’s possible to pair your <strong>WordPress site with a WooCommerce plugin</strong>, which can provide you with extensive marketing options.</p>



<p>When comparing Shopify to WooCommerce, the latter has many more plugins and themes. However, Shopify is better for businesses that want to scale in the future. If you’re searching for an eCommerce platform that will allow you to get your storefront up and running with ease, Shopify should be able to <a href="https://admin.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">meet all of your needs</a>.</p>


A Shopify Review from a Web Agency: Pros & Cons, Features, & Pricing


<p>If you are relatively new to website management, among the most critical components of creating a successful website is to implement search engine optimization. <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/what-is-seo-and-how-does-it-work/" target="_blank">SEO</a> <strong>is a process that involves the act of obtaining traffic from organic search results via search engines</strong> like <a rel="noreferrer noopener" aria-label="Google and Bing (opens in a new tab)" href="https://admin.brytdesigns.com/bing-vs-google/" target="_blank">Google and Bing</a>. Whether you place keywords in the blog posts you write or focus on <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/11-performance-enhancing-plugins-to-improve-wordpress-site-speed/" target="_blank">improving the speed</a> of your website, the proper implementation of SEO should improve the ranking of your website in search results, which will allow your site to gain increased visibility. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Design_For_Shoppers">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Design For Shoppers</span>
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                    <span class="lwptoc_item_number">2.1</span>
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<p> If you’re thinking about integrating SEO into your website, it’s important to understand that this optimization technique involves a variety of tactics that should help you bolster your search engine performance. These tactics include everything from creating a user-friendly website to optimizing certain elements of the site like URLs and page titles. Even if you’re currently using some of these tactics with your website, there may be other aspects of search engine optimization that you haven’t even thought of. The <a href="https://admin.brytdesigns.com/measuring-your-seo-score-for-exponential-traffic/" target="_blank" rel="noreferrer noopener" aria-label="basic SEO practices (opens in a new tab)">basic SEO practices</a> available to site owners and managers include:</p>



<p></p>



<ul><li>Use relevant keywords in written content<br></li><li>Use title tags<br></li><li>Use meta descriptions and meta keywords<br></li><li>Make sure that site content is easy to read<br></li><li>Improve the speed of your website<br></li><li>Use internal page linking via anchor text<br></li><li>Use backlinks when possible<br></li></ul>



<p> <strong>Search engine optimization is particularly important for eCommerce websites.</strong> When you manage an eCommerce site, you are able to reach your primary audience without needing to pay for ads. When people get to your website, you can provide them with premium content, well-written calls-to-action, and high-quality products. </p>



<p> However, it’s not enough to simply optimize your website for people. It’s important that you optimize your site for search engines as well, which is a simple yet highly effective way of getting people to your site and acquiring new customers. A beautiful and well-designed site means very little if the amount of traffic that reaches your website is low. This article takes a look at some useful SEO tips that you should be aware of if you’re running an eCommerce website. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Design_For_Shoppers">Design For Shoppers</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-purchasing-online-1024x683.jpg" alt="person purchasing online" class="wp-image-2600" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-purchasing-online-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-purchasing-online-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-purchasing-online.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The first thing that you should <em>focus</em> on when improving your SEO is designing for shoppers. An eCommerce website should look and feel completely different than a standard blog or informational website. Even if you’re selling items that are appealing and priced well, the customer will invariably choose to leave your site to go to a competitor’s site if their experience is a poor one. As customers continue to leave your website, Google will eventually notice, which will result in your SERP and <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/wordpress-website-faster-8-techniques/" target="_blank">PageRanking</a> being penalized. When this occurs, your website will become less visible. </p>



<p>Among the more important measurements of a website’s performance is the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://yoast.com/understanding-bounce-rate-google-analytics/" target="_blank">bounce rate</a> of the pages and content within the site. This measurement identifies the overall percentage of people who enter your website, do nothing, and then leave. When a user bounces from your website, this means that they didn’t engage with any component of the site. In order for a website to be successful and to rank well with Google, it’s important that it doesn’t have high bounce rates. Your website should:</p>



<p></p>



<ul><li>Be easy to navigate<br></li><li>Clearly tell site visitors what your eCommerce site is all about<br></li><li>Have colors and an aesthetic layout that appeals to your main audience and reflect the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/how-to-build-brand-establishing-digital-presence/" target="_blank">brand that you’ve built</a><br></li></ul>



<h2 class="wp-block-heading"><span id="Keyword_Research_for_Ecommerce_Sites">Keyword Research for Ecommerce Sites</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-with-creditcard-1024x683.jpg" alt=" person with credit card purchasing online" class="wp-image-2598" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-with-creditcard-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-with-creditcard-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/person-with-creditcard.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Keyword research is considered to be the backbone of SEO and is essential if you want your website to rank highly with relevant searches. The keywords that you implement into your site content will allow your website to appear towards the top of search results that are related to the keyword in question. While <strong>keywords are essential</strong> for eCommerce websites, they are the basis of all SEO efforts for any website type. When performing <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/long-tail-keywords-better-short-tail-seo/" target="_blank">keyword research</a>, your goal should be to find phrases and words that your audience typically searches for on search engines like Bing and Google. </p>



<p>The terms that you choose should be related to your brand or the services/products that are available on your website. Keyword research should also influence your URL naming, the content that you place on each page, and the navigation of your website. When used correctly, keyword research can help you <em>significantly increase</em> site traffic. Keep in mind that there are many fantastic keyword research tools that you can select from, <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/8-fantastic-free-seo-tools-2020/" target="_blank">some of which are free</a>. </p>



<h3 class="wp-block-heading"><span id="Local_Keywords_for_SEO">Local Keywords for SEO</span></h3>



<p>When you’re performing keyword research, keep in mind that Google prioritizes local businesses. In fact, they encourage site owners to claim their business through <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.google.com/business/" target="_blank">Google My Business</a>, which can prove helpful when you’re attempting to bolster your SEO. Local keyword research can be done on the town, county, or state level, which gives you numerous options. </p>



<h2 class="wp-block-heading"><span id="Enable_Customer_Reviews_for_Your_Ecommerce_Site">Enable Customer Reviews for Your Ecommerce Site</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-online-with-tablet-1024x683.jpg" alt="shopping online using a tablet" class="wp-image-2601" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-online-with-tablet-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-online-with-tablet-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-online-with-tablet.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you want to increase the chances that site visitors purchase your products or services, <strong>it’s recommended that you enable customer reviews</strong>. Many users find that being able to <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.e-satisfaction.com/7-reasons-why-customer-reviews-are-important/" target="_blank">review the products they’ve purchased</a> means that their voice is valued and that the feedback they provide is getting to the company behind the product or service. </p>



<p>If you show that you value the opinions of your customers and can react to feedback, they will likely continue to support your brand and website. When customers are able to engage with the products that they purchase, you will likely find it easier to retain these customers. By allowing customers to create reviews of your products/services, they are able to do marketing for you. It’s also important to note that these reviews will likely include long-tail keywords that will help you optimize your site even further while also enhancing your PageRanking.</p>



<h2 class="wp-block-heading"><span id="Avoid_Duplicate_Content_on_Your_Ecommerce_Site">Avoid Duplicate Content on Your Ecommerce Site</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2020/07/wallet-1024x682.jpg" alt="person with wallet making online purchase" class="wp-image-2595" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/07/wallet-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/wallet-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/wallet.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you don’t want the ranking of your website to be dragged down, it’s essential that you <em>avoid</em> placing <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://moz.com/learn/seo/duplicate-content" target="_blank">duplicate content</a> on your website. When there are multiple pages on your site with duplicate content, the search engine won’t know which one to rank. While it’s perfectly acceptable to repeat common phrases and words, entire blocks of text should never be copied. The website you create should always keep the user in mind. In that regard, duplicate text isn’t beneficial to these users. Instead, it’s important that you focus on creating new and unique descriptions for every item that you carry in your eCommerce store. </p>



<h2 class="wp-block-heading"><span id="Optimize_Product_and_Category_Pages">Optimize Product and Category Pages</span></h2>



<p>The product and category pages on your eCommerce store should be heavily optimized. It’s not enough that you write a few short lines of descriptive text for your product. While listing features can be beneficial, many users won’t find the content to be engaging. The product name should be prominently displayed. This name works as a keyword and should also appear in the URL of your site, which only helps with your SEO efforts. To make sure that Google and other search engines understand what your page is about, you should be as descriptive as possible. </p>



<p>Images are also highly important if you want to increase shopper interest in your product. These images provide additional opportunities for you to tell Google what your website is about. When you place images onto your product categories, the <strong>image names should also be descriptive</strong> as opposed to simple IMG_product10.jpg names. It’s important that you use <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://blog.hubspot.com/marketing/image-alt-text" target="_blank">alt text</a> with your images as well. This type of text will provide search engines with the ability to learn about your page while also making the page more accessible for visitors who are visually impaired. Optimizing your images heightens the possibility that the images you place on your site will appear in Google Image Search. </p>



<h2 class="wp-block-heading"><span id="Your_Ecommerce_Site_Should_be_Responsive">Your Ecommerce Site Should be Responsive</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-with-iphone-1024x683.jpg" alt="responsive mobile ecommerce site" class="wp-image-2602" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-with-iphone-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-with-iphone-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/07/shopping-with-iphone.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><em>Responsive design</em> is a type of design that allows the website to be easily accessed on all devices. While some site owners choose to create a website for desktop users and another website for mobile users, you don’t need to create two websites when you use a <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/top-10-revenue-driven-advantages-of-responsive-web-design/" target="_blank">responsive design</a>. When a user enters your website from a smartphone, the website will automatically be scaled to the screen size of the device in question, which negates any issues with extensive scrolling. </p>



<p>Keep in mind that forecasts have stated that around 45 percent of the eCommerce market in 2020 will be made up of mobile users. An increasing number of customers are surfing the web with their phones as opposed to desktop devices, which means that you must cater to these individuals. To understand how important it is that your website can be easily accessed from smartphones, Google prioritizes sites that have been optimized for mobile devices. If you use a responsive design, your website will be simple-to-use across all devices.</p>



<p>Search engine optimization is just as important for eCommerce websites as it is for every other website. When you have products and services that you want your customers to purchase, you need to be able to bring customers to your website. While this can be done through the use of paid ads, the more affordable and effective way to bring in new customers is with SEO, which will allow your website to rank highly on search engines like Google. </p>



<p>While the aforementioned tips are necessarily exhaustive, they should give you the ability to <strong>properly implement SEO into your website</strong>, which will likely pay dividends in the future. If you’re having difficulties making your website responsive or performing keyword research, you should consider getting help from an SEO or <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/" target="_blank">web development agency</a>. These agencies have garnered extensive experience with SEO and understand how to integrate it into any website.                       </p>


6 Ecommerce SEO Tips You Need to Know for 2020


<p>If you’re interested in starting your own online store, creating an eCommerce website is simpler than it might seem at first glance and can be aided by using eCommerce themes for your WordPress site. When designing an eCommerce website for your business, success is gauged by consistently generating<strong> traffic and sales</strong>. When you’re getting ready to start an eCommerce site, there are several <a href="https://admin.brytdesigns.com/7-strategy-design-tips-improve-effectiveness-website/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">tips that you should keep in mind</a>. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">5. Kable</span>
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                <span class="lwptoc_item_label">3. Cerato</span>
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                <span class="lwptoc_item_label">So You’ve Chosen a WordPress Ecommerce Theme, Now What?</span>
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<p> For instance, it’s important that you focus on <strong>user experience</strong>. Customers want a fast website that’s always <strong>quick-to-load</strong>. If any sluggishness exists with site navigation, users will choose to visit another online store. It’s also recommended that you <a href="https://admin.brytdesigns.com/what-is-seo-and-how-does-it-work/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">conduct extensive SEO</a> to make sure that your new eCommerce store is highly visible on search engines. The theme that you choose should automatically be optimized for SEO, which will reduce the amount of work you need to do while also improving results. Consider exploring the numerous digital marketing channels available to you to bolster the popularity of the store and bring in new customers.</p>



<p> If you’re new to eCommerce, you may want to catch up on <a href="https://admin.brytdesigns.com/website-trends-key-features-2019/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">last year’s trends</a> for website design. For one, the design for your website should accurately reflect company values. If your company has a minimalist style to it that’s aimed at appealing to the modern customer, your website should reflect that approach. This means that it should be light on content and heavy on imagery. The imagery that you place on your website should also be clean and implemented well. Another focus that you might want to have is to optimize your design for smartphones and tablet devices, which will open your site up to many more potential customers. With these suggestions in mind, here are five of the best eCommerce themes for 2020.</p>



<p></p>



<h2 class="wp-block-heading"><span id="5_Kable">5. Kable</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="566" src="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.24.35-AM-1024x566.png" alt="Kable eCommerce WordPress Theme" class="wp-image-2036" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.24.35-AM-1024x566.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.24.35-AM-300x166.png 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.24.35-AM.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Kable is a <strong>clean and modern</strong> eCommerce theme powered by WooCommerce and comes with a minimalist design. The design that’s paired with this theme focuses primarily on the products that are offered, which means that the attention of your site visitors should be immediately drawn to the products on the page. While this theme can be paired with any eCommerce site, it’s particularly suitable for clothing stores, furniture stores, jewelry stores, and vendor-based marketplaces. When you integrate this theme with your website, you’ll have the ability to select different headers and footers and create distinct page layouts. Additionally, you can alter the blog and shop settings that come with WooCommerce to make the theme your own. </p>



<p> Among the more notable features of Kable is that it comes with <em>numerous</em> demos for fashion and furniture websites. If you like some features from one demo but would prefer to also use an element from another one of their demos, it’s possible to combine features from different demos for a site that’s<strong> true to your brand</strong>. Some of the additional features that you should keep an eye on include detailed documentation, heavy customization options, Slider Revolution compatibility, a widget area, and a design that’s <strong>optimized for search engines</strong> and mobile devices. </p>



<p> Along with SEO optimization, quick speed and great performance are ensured with the inclusion of a smooth parallax effect as well as a minimalist approach to design that keeps load times short. A six-month license of the Kable theme comes in at $59 or $29 when on sale. An extended license that never expires will cost you around $1,200. This particular theme is equipped with built-in plugins that make it easier to run your online store, which include:</p>



<p></p>



<ul><li>Quick View – Provides a quick look at products without requiring the user to open the entire product page<br></li><li>Currency Switcher – Allows users to quickly switch currencies in real-time<br></li><li>Newsletter Popup – Provides you with the ability to create popups for your newsletter and integrate them into your website<br></li></ul>



<p><a href="https://themeforest.net/item/kable-multipurpose-woocommerce-theme/23670558" target="_blank" rel="noreferrer noopener" aria-label="Download (opens in a new tab)">Download</a><a href="https://themeforest.net/item/kable-multipurpose-woocommerce-theme/23670558"> Kable</a></p>



<p></p>



<h2 class="wp-block-heading"><span id="4_Faber">4. Faber</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="567" src="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.25.24-AM-1024x567.png" alt="Faber eCommerce WordPress Theme" class="wp-image-2037" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.25.24-AM-1024x567.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.25.24-AM-300x166.png 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.25.24-AM.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Faber is a WordPress theme from WooCommerce that has a <strong>clean, elegant, and responsive design</strong>. Because of its responsive functionality, it works well on any screen. Its clean and elegant design makes it useful for any eCommerce website that wants to get users from the home page to a shopping cart in quick succession. The theme can be used for either a fashion blog or an eCommerce site, which means that it’s <strong>highly flexible</strong>. It also has extensive WooCommerce support, which is displayed by the inclusion of shortcodes for cart, checkout, my account, product page, and many other elements of a storefront. This particular theme comes with the WPBakery Page Builder, which makes it easy to customize the design of your eCommerce website. </p>



<p> The many different theme settings available with Faber allow you to tweak the settings of the theme to better match the look and feel that you want for your website. The theme is very easy to install since you can use a one-click demo import. All of your pages, posts, products, and widgets can be imported to the theme in minutes. Some of the key performance features that are outfitted in the Faber theme include modern coding standards, compatibility with the latest browsers, and the integration of social media. A six-month license of Faber will cost you $49. On the other hand, an extended license can be obtained for $2,950. </p>



<p>
The various plugins that are included with the Faber theme extend to:</p>



<p></p>



<ul><li>Instagram – Allows you to implement an Instagram feed widget directly into your website, which should make it easier for you to bolster your social media presence<br></li><li>Yoast SEO – Gives you the ability to test the content on your website to determine if it has been properly optimized for search engines like Google and Bing<br></li><li>Super Cache – Creates static HTML files from your otherwise dynamic WordPress blog, which helps to compress content and substantially increase the speed of your site pages<br></li></ul>



<p><a href="https://themeforest.net/item/faber-modern-fashion-ecommerce-blog-wordpress-theme/23320098" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Download Faber</a></p>



<p></p>



<h2 class="wp-block-heading"><span id="3_Cerato">3. Cerato</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="568" src="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.34.28-AM-1024x568.png" alt="Cerato eCommerce WordPress Theme" class="wp-image-2038" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.34.28-AM-1024x568.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-25-at-11.34.28-AM-300x167.png 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Cerato is a multipurpose WooCommerce theme that’s designed to accommodate any kind of storefront no matter the size. This particular theme is powered by Elementor, which is considered to be the most popular page builder on WordPress. All of the functionality available through Elementor is included with the Cerato theme. Dozens of distinct demos are available to website owners, which come equipped with a one-click demo importer. When using this theme, you’ll find that it has a modern design that focuses on<strong> bold colors and striking imagery</strong> to appeal to potential customers. The theme has been optimized for mobile devices as well, which means that your website will automatically cater to mobile users. </p>



<p> Included in the Cerato theme are unlimited header and footer options that allow for<em> extensive </em>customization. It also has a built-in mega menu that gives you the opportunity to integrate all types of different menus on your website. Several features that can help to increase <strong>customer conversion rates</strong> include a calculator that displays the “free shipping” threshold to customers, auto-complete functionality for the search bar, and a tailored quick view that allows users to get a visual glance of the product before selecting the full product page. The theme has been designed with performance in mind, which means that you can be confident that users can navigate your eCommerce store without slowdown. You can purchase a standard license of this theme for $30 or an extended license for $2,822. </p>



<p>
The premium plugins that Cerato is outfitted with include:</p>



<p></p>



<ul><li>Clever LayeredNavigation – Provides you with the means of adding a product filter to your eCommerce website<br></li><li>Clever AddOnForElementor – Provides you with an element library that’s entirely customizable<br></li></ul>



<p>
Although not automatically included, the Cerato theme is also fully compatible with a wide range of WordPress plugins, which include:</p>



<p></p>



<ul><li>Mail Chimp<br></li><li>Yoast SEO<br></li><li>WP Super Cache<br></li><li>WPML<br></li><li>Contact Form 7<br></li></ul>



<p><a href="https://themeforest.net/item/cerato-multipurpose-elementor-woocommerce-theme/23323236" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Download Cerato</a></p>



<p></p>



<h2 class="wp-block-heading"><span id="2_Flatsome">2. Flatsome</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="537" src="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.42.27-AM-1024x537.png" alt="Flatsome eCommerce WordPress Theme" class="wp-image-2040" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.42.27-AM-1024x537.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.42.27-AM-300x157.png 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.42.27-AM.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Flatsome is a <strong>responsive</strong> WooCommerce theme that comes with practically all of the features that you would need for an eCommerce website. Among the more beneficial aspects of the Flatsome theme is that it’s updated constantly to provide users with new features to take advantage of. One of their latest updates includes several new icons, compatibility with the latest version of WooCommerce, and a variety of extra options for product boxes. You can create <em>anything</em> that you want for your storefront <em>without coding</em>. The focus that Flatsome has on responsive functionality means that the theme performance is very fast, which makes for a <strong>great user experience</strong>.</p>



<p> The live theme option panel and header builder that are available with Flatsome allow site owners to customize anything. If you don’t have enough time to customize every element of your website, a comprehensive library is also included, which offers <strong>more than 300 pre-defined sections and layouts</strong>. You can start your website quickly by using one of the dozens of one-click demos available to you. Another reason to use this theme is that it provides unlimited layout options for categories and product pages. You can purchase a six-month license of this theme for $59 or an extended license for $2,950. </p>



<p>
Some of the plugins that are already equipped in this theme include:</p>



<p></p>



<ul><li>Contact Form 7 – Allows you to manage and customize numerous contact forms<br></li><li>WPML – Gives you the ability to run multilingual websites, which makes it simple to translate pages and posts on your WordPress site<br></li></ul>



<p><a href="https://themeforest.net/item/flatsome-multipurpose-responsive-woocommerce-theme/5484319" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Download Flatsome</a></p>



<p></p>



<h2 class="wp-block-heading"><span id="1_Porto">1. Porto</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="563" src="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.45.30-AM-1024x563.png" alt="Porto eCommerce WordPress Theme" class="wp-image-2041" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.45.30-AM-1024x563.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.45.30-AM-300x165.png 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-29-at-11.45.30-AM.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Porto is a wonderful WordPress theme that offers more than <strong>65 multipurpose demos</strong> as well as over 30 demos that have been designed specifically for eCommerce sites. The primary customization menu that is included with the Porto theme is easy to use and will allow you to quickly change and update any aspect of your eCommerce storefront. The theme has been designed with fast performance in mind, which means that site users should be satisfied with the speed of loading when visiting your website. The theme also comes with extensive WooCommerce features that can assist you in creating a professional store.</p>



<p> Once you have installed the Porto theme, all that’s left for you to do is select your preferred demo and customize it. Since the demo is installed with the click of a button, you can get your website up and running in minutes. If you opt to use this theme for your eCommerce site, you’ll also have a vast library of layouts at your disposal, which allows for unlimited possibilities and maximum customization. Professional support and online documentation are included as well. This theme can be purchased via a six-month license for $59 or an extended license for $1,999. </p>



<p>
The various plugins that come included when you purchase this theme extend to:</p>



<p></p>



<ul><li>Slider Revolution – Provides site owners with the ability to design and customize their own sliders<br></li><li>Visual Composer – A page builder that offers an extensive library of assets for every area of an eCommerce website<br></li><li>WPBakery Page Builder – Makes it simple to build your website via a drag and drop page builder<br></li></ul>



<p><a href="https://themeforest.net/item/porto-responsive-wordpress-ecommerce-theme/9207399" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Download Porto</a></p>



<p></p>



<h2 class="wp-block-heading"><span id="So_Youve_Chosen_a_WordPress_Ecommerce_Theme_Now_What">So You’ve Chosen a WordPress Ecommerce Theme, Now What?</span></h2>



<p> These eCommerce themes will provide your customers with a nice and pleasant online shopping experience, which will potentially drive sales on your website. However, if you want to significantly improve traffic to your site, you should think about performing an <strong>SEO audit</strong>. This audit will allow you to identify the aspects of search engine optimization that could use some improvement on your website. Better SEO equals higher rankings on search engines. </p>


Laptop with paper airplane flying out of it

5 Incredibly Easy to Use Ecommerce WordPress Themes [2020]

7 Event Registration Plugins to Sell Tickets With Your WooCommerce Website

<p>Are you an e-commerce personnel looking for ways to protect your data from internet breaches and threats? With about 90 percent of breaches impacting startups, your concern is justified and necessary.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Is_PCI_DSS_Compliance">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What Is PCI DSS Compliance?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Does_Every_Business_Need_To_Be_Compliant">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Does Every Business Need To Be Compliant?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Repercussions_Of_Ignoring_PSI_Compliance">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">The Repercussions Of Ignoring PSI Compliance</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_Do_Cybercriminals_Target_Small_Businesses">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Why Do Cybercriminals Target Small Businesses?</span>
    </a>
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<p>When it comes to cybercrimes, e-commerce sites have become a major target because they are <strong>card-not-present</strong> (CNP) channels of payment. This channel opens significant loopholes for fraud. PCI DSS highlights the requirements recommended for every e-commerce company.</p>
<p>These guidelines can help a company safeguard its cardholders’ information. To save your customers from payment fraud, a certified software development company can create a checkout page for you and make it PCI DSS compliant to fully secure your site from fraudsters.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1131" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019-1024x683.jpg" alt="Ecommerce Marketing" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="What_Is_PCI_DSS_Compliance">What Is PCI DSS Compliance?</span></h2>
<p><a href="https://reciprocitylabs.com/how-to-become-pci-dss-certified/">PCI Data Security Standards (PCI DSS</a>) was initiated by six payment brands including MasterCard, American Express, Visa, JCB, and Discover to protect sensitive customer data and combine it into a single set. The data refers to the credit card number, name, the security code, and the expiration date.</p>
<p>The total outlined compliance requirements are 12. It means you are required to adhere to all 251 sub-requirements highlighted in PCI DSS 3.2 for customer payment information to be fully protected.</p>
<p>Because a PCI DSS highlights a set of baseline requirements on how customer credit card data should be protected, it is largely important. The set standards guide companies in building an internal information security program as well as design it to meet the needs of the organization.</p>
<h3><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1014" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg" alt="" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></h3>
<h3><span id="Does_Every_Business_Need_To_Be_Compliant">Does Every Business Need To Be Compliant?</span></h3>
<p>Every company that accepts payment through credit cards has to prove its compliance through a self-assessment questionnaire or a qualified security assessor. Compliance requirements vary widely, depending on the payment methods accepted.</p>
<p>If you store the cardholder data of your customers, you are subject to PCI DSS compliance. First, determine your compliance level. Every merchant falls under any of the four levels, depending on the volume of debit or credit card transactions within 12 months.</p>
<p>Level 4 is the most strict. Small and medium-sized businesses fall under the categories of 3 and 4. Unfortunately, there is a misconception among level 3 and 4 merchants who believe that they do not need to be compliant.</p>
<p>It is worth noting that non-compliance is as costly as a breach. If you do not plan on being PSI compliant, then you must not process, store, or transmit any information of your cardholders on your servers.</p>
<h3><span id="The_Repercussions_Of_Ignoring_PSI_Compliance">The Repercussions Of Ignoring PSI Compliance</span></h3>
<p>PCI in itself may not be a law, but it is a standard created to guide businesses on how to handle financial processes. Your business will face legal action for not being PCI compliant. However, if your business gets involved in bleach, your e-commerce could be legally accountable. An audit would then reveal that you were not PCI compliant at the time.</p>
<p>Should you fail to comply with PCI DSS and get involved in bleach, depending on the degree of the impact, you could be subject to costly forensic audits, monetary fines, hefty card replacement costs, and a potential lawsuit. In addition to the penalties originating from the credit card companies, your enterprise may also be subject to other penalties from the bank.</p>
<p>Worse still, the risk of violating customer trust by not protecting card data could have a lasting impact on your business. A security incidence can wreak havoc on your revenue, traffic, and reputation. Consequently, your enterprise could potentially face termination from the bank or suffer increased per-transaction processing fees.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1176" src="https://admin.brytdesigns.com/wp-content/uploads/2019/02/man-laptop-dark-room-e1549243527965-1024x686.jpeg" alt="Beware of hackers accessing your website and compromising your data" width="640" height="429" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/02/man-laptop-dark-room-e1549243527965-1024x686.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/02/man-laptop-dark-room-e1549243527965-300x201.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/02/man-laptop-dark-room-e1549243527965.jpeg 1400w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h3><span id="Why_Do_Cybercriminals_Target_Small_Businesses">Why Do Cybercriminals Target Small Businesses?</span></h3>
<p>Online shopping is rapidly increasing in popularity, and e-commerce businesses have become a major target for cybercriminals looking for credit card details that can be easily stolen. Ever wondered why cybercriminals hack small enterprises while they could walk away with millions of payment records in large organizations?</p>
<p>The simple reason is; only a few enterprises are PCI compliant. Hackers make use of automated scripts to scan for vulnerabilities in online stores and then access. They find it easier to hack thousands of small businesses than one large retailer. If you accept payments through credit or debit cards, you are a potential candidate of bleach.</p>
<p>PCI compliance guides you on different ways of protecting sensitive data if you accept payment through a mobile device, at a physical point of sale, and online means. Compliance can be achieved through accepting EMV chip cards and through securing the infrastructure, hardware, software, networks, and payment processes of your business. You can also identify a certified auditing firm that helps small businesses to detect vulnerabilities.</p>
<p>Because your e-commerce will always have some level of risk, security should be a continuous process. A good e-commerce security strategy calls for diligence and assessment. Complying with the PCI DSS requirements is an excellent way of promoting trust and loyalty among your clients.</p>


What E-Commerce Businesses Need To Know About PCI DSS Compliance

<p>In some industries, trends are borderline-arbitrary, and not the least bit indicative of any specific underlying progress. Fashion is a classic example. One season, neon colors are “in” — the next, it’s subdued low-saturation pastel tones, with the change being due to tastemakers and happenstance. Ecommerce marketing is (mostly) a very different beast!</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Content_Hubs">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Content Hubs</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Social_Buying">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Social Buying</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#User-Generated_Content">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">User-Generated Content</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Voice_Search_Optimization_for_Voice_Activated_Devices">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Voice Search Optimization for Voice Activated Devices</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conversational_Commerce">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Conversational Commerce</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Personalization">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Personalization</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Video_Content">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Video Content</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Wrapping_Up_Ecommerce_Marketing_Trends_for_2019">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Wrapping Up Ecommerce Marketing Trends for 2019</span>
    </a>
    </div></div></div>
</div></div>
<p>While product types are certainly subject to changing popular opinion, <strong>marketing methodology is driven more by technological standards and mainstream <i>acceptance </i>than anything else.</strong> First, something must become technically viable — then, it must reach a point at which enough people are familiar with it that it warrants a place <a href="https://admin.brytdesigns.com/great-ecommerce-marketing/">in a great marketing strategy</a>.</p>
<p>This doesn’t factor in social platforms, admittedly, but the channels you target concern <i>how </i>you execute your marketing plan, not <i>what </i>it consists of. In this article, <strong>we’re going to look at ecommerce marketing trends set to prove very influential in 2019 and beyond</strong> (trends that can be trusted to be more than ephemeral).</p>
<p><em>Let’s get to them:</em></p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1124" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/content-hubs-1024x717.jpg" alt="Content hubs are essential for ecommerce marketing in 2019" width="640" height="448" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/content-hubs-1024x717.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/content-hubs-300x210.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/content-hubs.jpg 1314w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Content_Hubs"><b>Content Hubs</b></span></h2>
<p>Digital content marketing has thus far been quite scattered and arbitrary in many cases. A new term will pop up, and every agency and blogger will hurry to cover it in a keyword-optimized article in the hope that they can attract the lion’s share of the early traffic. The artificiality of the now-obsolete keyword stuffing still lingers to some extent — but times are changing.</p>
<p>Guided by the evident preferences of search engines (well, Google), and influenced by the Wiki model, companies are now preferring to forget about ad-hoc isolated pages and instead focus on creating <strong>tightly-connected hierarchical content hubs</strong> that make it possible to easily explore related topics. For instance, you might create an Ecommerce hub and link out to various pieces on PPC, <a href="https://admin.brytdesigns.com/search-engine-optimization/">SEO</a>, <a href="https://admin.brytdesigns.com/top-5-reasons-website-needs-ssl-certificate/">payment gateways</a>, and other such areas for visitors to learn more about related topics.</p>
<p>HubSpot, a company that has really led the way in this area, also calls these hubs <a href="https://blog.hubspot.com/news-trends/topic-clusters-seo" target="_blank" rel="noopener"><i>topic clusters</i></a>. They’re exceptional for searchers, because they provide a lot of relevant information in clear structures, and just as good for search engine crawlers that can more easily parse intentions. When you’re planning your content strategy for this year, think about how you can fit it all together like a jigsaw to form a more powerful whole.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1128" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/social-buying-1024x683.jpg" alt="Social buying for ecommerce marketing in 2019" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/social-buying-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/social-buying-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/social-buying.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Social_Buying"><b>Social Buying</b></span></h2>
<p>We’re creatures of convenience, as evidenced by our widespread acceptance of ecommerce. Why trudge to a store to buy something when you can simply place an order and have it appear at your door as if by magic? And social buying is another step ahead when it comes to ease, <strong>allowing us to place orders without even needing to leave our social media platforms.</strong></p>
<p>For instance, when browsing Pinterest, you can come across shoppable pins that allow you to readily pick up whatever piques your interest. Facebook has had such options available since 2014, admittedly, but the prevalence of social logins, online payment wallets (such as Apple Pay and Google Pay) and much-improved mobile data connections has seen this kind of mobile payment become much more popular — and the popularity is only going to grow, particularly in light of the phenomenal rise of social media influencers.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1129" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/user-generated-content-1024x683.jpg" alt="User generated content is essential for any ecommerce marketing strategy in 2019" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/user-generated-content-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/user-generated-content-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/user-generated-content.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="User-Generated_Content"><b>User-Generated Content</b></span></h2>
<p>The content-production demands of a moderately-sized business with major ambitions can easily be daunting. There are so many ways to reach people online that it can feel like you’re failing to make the most of your opportunities if you’re not extending your rhetorical tendrils in every possible direction, but do you really have the time to cover <i>every </i>social media platform?</p>
<p>The User Generated Content (typically known as UGC) model is simple. You build a connection with the followers of your brand, then extend an incentive for anyone willing to product some content that will aid you in your marketing campaign (even if you don’t explicitly state as much). The content could be in the form of a review, or a testimonial, or a guide to a particular product. It could even be something more creative, such as a poem or a promotional video.</p>
<p>Such content is exceptionally useful for various reasons. It’s cheap (even free in some cases, if your brand is big enough), offers a homespun charm that readily deflects harsh criticism, <a href="https://www.the-gma.com/creating-buzz-5-ways-get-audiences-interacting-with-ugc" target="_blank" rel="noopener">engages your audience</a>, and saves huge amounts of time. This year, why not make UGC a core part of your marketing strategy?</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1126" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/google-home-1024x635.jpg" alt="Google home device and implications for ecommerce marketing" width="640" height="397" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/google-home-1024x635.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/google-home-300x186.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/google-home.jpg 1407w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Voice_Search_Optimization_for_Voice_Activated_Devices"><b>Voice Search Optimization for Voice Activated Devices</b></span></h2>
<p>In just a few years, voice search has gone from an option that only occasionally worked (and left everyone involved feeling quite silly) to an everyday occurrence, all driven by <a href="https://www.exchangewire.com/blog/2018/01/25/rise-voice-assistants-market/" target="_blank" rel="noopener">the rise of voice assistants</a> such as Google Assistant, Apple’s Siri, or Amazon’s Alexa. Vast improvements in NLP (natural language processing) technology have allowed digital systems to fathom user intent quite accurately and very consistently.</p>
<p><strong>This is massively meaningful for ecommerce marketers</strong> because it’s resulting in entire strings of product searches being carried out primarily (or even entirely) though voice search, and it’s possible to have a product that works fairly well for viewers but <i>horribly </i>for voice search — and it all comes down to formatting.</p>
<p>When you make a voice search, the search engine needs to parse your specific query and then find content that matches it as directly as possible. For that, it needs contextual clues. A particular page may have all the required information, but if the search engine doesn’t know it, it won’t choose that page as the result. To keep up this year, make your ecommerce content as digestible and easy-to-understand as possible (<a href="https://www.xovi.com/2018/08/speakable-schema-org-markup-for-voice-search/" target="_blank" rel="noopener">and include structured data wherever relevant</a>).</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1125" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/conversational-commerce-1024x682.jpg" alt="Including conversational commerce in your 2019 ecommerce strategy" width="640" height="426" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/conversational-commerce-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/conversational-commerce-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/conversational-commerce.jpg 1351w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Conversational_Commerce"><b>Conversational Commerce</b></span></h2>
<p>There’s a lot to be said for the traditional retail approach, particularly at the high end. While it’s primarily motivated by the item you want to receive, it’s carried along by the enjoyment of having a custom shopping experience, with store assistants answering your questions, making suggestions, and finding ways to accommodate your needs.</p>
<p>This kind of experience is something that online retail has struggled to provide, but major strides have been made to move towards what is known as <a href="https://optinmonster.com/conversational-commerce/" target="_blank" rel="noopener"><i>conversational commerce</i></a> — turning the buying process from a dispassionate trade to an engaging series of interactions. The more conversational the process can be, the more viable it is to overcome objections and leave the customer more satisfied.</p>
<p>To make conversational commerce part of your marketing strategy, think about how you can more openly engage with your existing or prospective customers. Can you be more reachable through social media? Available through a live chat system on your website? Is there room for a chatbot in your online presence? A huge advantage of using a <a href="https://www.shopify.com/plus/solutions/multi-channel-ecommerce" target="_blank" rel="noopener">multi-channel ecommerce platform</a> is that you can reach people in so many more ways — and the more you engage with your audience, the more loyalty you’ll win.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1127" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/personalization-1024x683.jpg" alt="Personalization marketing" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/personalization-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/personalization-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/personalization.jpg 1950w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Personalization"><b>Personalization</b></span></h2>
<p>Conversation may be a key part of traditional retail enjoyment, but personalization is another — knowing that you’re getting an experience unique to you. And personalization is an increasingly-big business in the ecommerce world, furthered by the availability of extensive personal information and the interconnected nature of social platforms.</p>
<p><strong>Personalized marketing is more powerful because it cuts out the filler.</strong> Why spend time promoting a product to a specific customer when you have access to data clearly indicating that they may be more interested in something else? The effort required to write the content will be wasted, and the customers will be frustrated that their needs are being ignored.</p>
<p>By tweaking your marketing content to only provide relevant recommendations, and ensuring that your system learns from customer preferences, you can save time, save money, and <strong>leave your customers much happier</strong>.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1130" src="https://admin.brytdesigns.com/wp-content/uploads/2019/01/video-content-1024x605.jpg" alt="Adding video content to your marketing strategy 2019" width="640" height="378" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/01/video-content-1024x605.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/video-content-300x177.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/01/video-content.jpg 1446w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Video_Content"><b>Video Content</b></span></h2>
<p>The days of stuffy impersonal businesses are over. If you want to make an impact in ecommerce marketing, you need to show some kind of personality and/or vulnerability to get people on your side, and the perfect way to do that is to produce some video content. Video content allows supreme creativity, affording you an incredible opportunity to stand out from your competition, and it’s more accessible than ever before.</p>
<p>With nothing more than a YouTube account, a smartphone, and a willing team backing you, you can <strong>produce engaging behind-the-scenes content to humanize your business and encourage your target audience to root for you</strong>. The more they like you, the more interested they’ll be in buying from you in the future.</p>
<p>And with the rise of platforms such as Twitch (alongside PPC networks increasingly supporting video), it’s clear that opportunities to get your video content seen continue to grow. If you have any interest in getting into video content marketing, 2019 is the perfect year to give it a try.</p>
<h2><span id="Wrapping_Up_Ecommerce_Marketing_Trends_for_2019"><b>Wrapping Up Ecommerce Marketing Trends for 2019</b></span></h2>
<p>When looking at trends, it’s very important to avoid getting too focused on fads that are likely to flame out just as quickly as they appeared. Instead, think logically about where technological and retail patterns are leading, and you’ll have the best possible chance of getting out ahead of the curve.</p>
<p>These trends, as interesting as they are, are all fairly conservative picks, and there’s next to no chance that any one of them will lose its significance in the coming years. So why wait to make alterations to your marketing strategy? The sooner you start, the sooner you’ll be able to make some meaningful progress!</p>
<p>If you’d like to learn more about ecommerce marketing or would like to reach out for us to provide a free <a href="https://admin.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">digital marketing</a> consultation for your business, feel free to <a href="https://admin.brytdesigns.com/#contact">contact us directly</a> and we’ll be more than happy to get in touch!</p>


Ecommerce Marketing Trends for 2019: Staying on Trend

<p>When it comes to building a great ecommerce business, it’s important not to become complacent with your efforts to optimize your online presence. Even if your store is pulling in regular sales each month, <strong>it’s always worth going back and revisiting your site to see what you can do better.</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Clean_customer-focused_design_with_a_solid_UX">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Clean, customer-focused design with a solid UX</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Focus_on_the_user-experience_UX">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Focus on the user-experience (UX)</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Trust signals and usability</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_checkout_process">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Audit the store’s checkout process</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Search Engine Optimization (SEO)</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_current_and_historical_SEO_performance">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Audit the store’s current and historical SEO performance</span>
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                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Marketing channels &amp; reach</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Create_engaging_content">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Create engaging content</span>
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<p>But what exactly should you be looking out for, and what aspects of your ecommerce website can be optimized?</p>
<p>And if you’re looking to invest in a new ecommerce business, how do you effectively evaluate the business opportunity in front of you? How do you ascribe value to an ecommerce website?</p>
<p><b>Let’s look at how to attribute value when it comes to your ecommerce website. </b></p>
<h2><span id="Clean_customer-focused_design_with_a_solid_UX">Clean, customer-focused design with a solid UX</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1042" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png" alt="How to evaluate an Ecommerce store" width="720" height="720" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png 720w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-150x150.png 150w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-300x300.png 300w" sizes="(max-width: 720px) 100vw, 720px"></p>
<p>A successful ecommerce website consistently generates both traffic and sales.</p>
<p>Consequently, a good webstore is one that is <a href="https://admin.brytdesigns.com/7-strategy-design-tips-improve-effectiveness-website/">tailored to the user</a> and has a <a href="https://admin.brytdesigns.com/ecommerce-landing-page-how-to/">customer-focused approach to design</a>.</p>
<p><strong>Looks are everything in commerce.</strong> A clean, tidy, pleasant environment is the difference between a successful brick-and-mortar store and a poor one. And it’s as true for ecommerce stores as it is for physical ones. A fluid, intuitive web design is a good indicator of a profitable business, and should serve as your first point of call when evaluating a webstore. Though looks aren’t everything, they definitely give customers (and investors) a feel for things to come.</p>
<h3><span id="Focus_on_the_user-experience_UX">Focus on the user-experience (UX)</span></h3>
<p>It’s well established that a website should be mobile responsive. But good web design also goes beyond that:<i> less is often more</i>. A minimalist design means <strong>customers can find what they need quickly and easily.</strong> Product categories and menus should be clearly visible and easily navigable, not hidden away.</p>
<p>And a clean website also means a faster loading time, which in turn reduces your bounce rate. If a customer has to spend more than a couple of seconds to get the information they want, then they won’t stick around.</p>
<p>When you’re evaluating an ecommerce store, whether it’s your own or a potential business opportunity, make sure that user-centric design is one of your top priorities. Even though pushing through a design overhaul is possible, it’s nice to start with a well-appointed website in the first place. It will save you money and hassle in the long run.</p>
<h2><span id="Trust_signals_and_usability">Trust signals and usability</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1040" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg" alt="Trust Signals of an Ecommerce Store" width="960" height="535" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg 960w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720-300x167.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>So what should you look out for when you’re assessing an ecommerce store from a usability perspective? Firstly, it needs to be as clean and distraction-free as possible.</p>
<p>Your store’s checkout process is a crucial factor to consider when you’re assessing the value of an ecommerce store. A complicated checkout process accounts for <a href="https://moosend.com/blog/cart-abandonment-stats/" target="_blank" rel="noopener">28% of cart abandonments</a>. This accounts for a significant proportion of ecommerce sales, so it’s important to optimize it wherever possible. If you encounter a confusing or unintuitive checkout process, it’s a sure sign that the store isn’t at maximum profitability.</p>
<p>If you feature ads on your site, don’t include them on the checkout page. And keep fields to a minimum, including only those which are absolutely necessary. Ideally, all the required information should be entered on a single page, creating a seamless process that doesn’t prompt your customer to drop out at all.</p>
<h3><span id="Audit_the_stores_checkout_process">Audit the store’s checkout process</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1041" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg" alt="Audit an Ecommerce store's checkout process" width="960" height="557" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg 960w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720-300x174.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p><strong>A smooth and secure checkout process is a key benchmark for evaluating an ecommerce website.</strong> It plays a vital role in keeping customers in the sales funnel. As a result, a solid checkout process is a reliable indicator of a successful (and therefore valuable) webstore.</p>
<p>And it’s not just aesthetics and UX that need to be taken into account with your ecommerce website evaluation. Allowing for a wide range of payment options also helps retain your customers, and including a <a href="https://us.norton.com/" target="_blank" rel="noopener">reliable SSL trust seal</a> lets them know that their bank details are safe and secure. Even the most <a href="https://admin.brytdesigns.com/top-3-ecommerce-development-solutions/">inexpensive of webstore builders</a> now include SSL encryption as part of their ecommerce package.</p>
<h2><span id="Search_Engine_Optimization_SEO">Search Engine Optimization (SEO)</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1043" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg" alt="SEO Analytics" width="960" height="640" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg 960w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720-300x200.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>For novice ecommerce entrepreneurs, the concept of <a href="https://admin.brytdesigns.com/what-is-seo-and-how-does-it-work/">search engine optimization</a> can seem like an arcane, impregnable concept. But while it can be daunting at first, it’s a vital aspect of ecommerce that needs to be addressed. The truth is that <a href="https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/" target="_blank" rel="noopener">93% of online activity</a> begins with a search, so you need to do everything you can to ensure your store ranks well.</p>
<p>A core part of this is your website copy, in particular your product descriptions. To help customers find (and choose!) your product over your competitors, you need to create keyword-researched copy in your descriptions. By using the same terms and phrases that your target audience is using in their searches, you can ensure your site rises up the ranks.</p>
<h3><span id="Audit_the_stores_current_and_historical_SEO_performance">Audit the store’s current and historical SEO performance</span></h3>
<p>But it’s not all keywords and search terms. <strong>It’s important that you regularly give your ecommerce site a technical SEO audit to highlight any issues that you might have missed.</strong> For example, is your site structure optimized for search engine crawlers to index? If you can <a href="https://admin.brytdesigns.com/check-websites-keyword-ranking-google/">do an audit yourself</a>, great — but <a href="https://admin.brytdesigns.com/search-engine-optimization/">a second pair of eyes</a> is always helpful when it comes to technical SEO.</p>
<p>SEO is the backbone of a good ecommerce website, and if it’s not ranking in its niche, then it’s likely not a profitable business. <strong>Take a deep dive into current, historic, and future SEO data and potential to really color in your ecommerce website evaluation.</strong></p>
<h2><span id="Marketing_channels_reach">Marketing channels &amp; reach</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-942" src="https://admin.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg" alt="" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-300x200.jpg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>Your ecommerce website isn’t a standalone entity. It’s at the center of a web of marketing channels, all directing customers to your website with the aim of driving traffic and sales. So</strong> when you’re assessing your online store, it’s worth making sure that that web is intact.</p>
<p>To that end, take a look at your various <a href="https://admin.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">digital marketing channels</a>, such as your social media presence. A brand’s social media profile can be a good indicator of a strong ecommerce website. How many followers do you have? If you’ve really made an effort and it’s only in the hundreds, it’s probably not a good sign.</p>
<p>And if you do have a relatively small follower count, while continuing a significant social media effort, ask yourself why. What’s the social output like? Is it friendly and personable, or dry and reserved? A good social media voice helps create a rapport with followers, one that fosters sustained customer engagement. Look for social proof from followers — do you garner positive (and genuine) reviews? Strong social proof is the sign of a strong ecommerce store.</p>
<h3><span id="Create_engaging_content">Create engaging content</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1002" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg" alt="Investing in a great ecommerce landing page will pay off" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>Check out your content too. A brand with a strong social presence shares a variety of interesting and engaging content. Look out for video especially — social video content <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics" target="_blank" rel="noopener">creates 1200% more shares</a> than any other forms combined. <strong>If a store has a strong video content strategy, that’s content you can leverage to bolster its presence online.</strong></p>
<p>A store might have poor SEO, but it’s not everything. A strong social presence with a high follower count and regular, meaningful engagement is a valuable asset when it comes to evaluating a webstore.</p>
<p>Just as important as your social media channels is your <strong>email marketing presence</strong>. A website should have at least one method of capturing a customer’s email address, thus generating leads for your business, and most good online shop portals have a range of exit intent pop-up plugins for your store.</p>
<p>Your email, paid ads, and social media presence are an important part of a successful ecommerce store, and are what drives traffic and sales for a business. When you’re evaluating a business, check that there aren’t any missed marketing opportunities.</p>
<p><b><i>Continually assessing your ecommerce website means always stay on top of your game. The world of online ecommerce is an ever-changing landscape, and regularly evaluating your store lets you ensure that it’s always the best it can be!</i></b></p>


How To Evaluate An Ecommerce Website

<p>The ecommerce world is intensely competitive, packed with countless brands big and small fighting over the huge sums of consumer spending on the digital table. With <a href="https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/" target="_blank" rel="noopener">data suggesting</a> that <strong>global ecommerce spend will come close to hitting $5 trillion by 2021</strong>, there’s all the incentive an online retailer could ever need to search for ways to get an edge over their competitors.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_a_landing_page">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is a landing page?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_is_a_landing_page_so_important_for_ecommerce">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why is a landing page so important for ecommerce?</span>
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    </div><div class="lwptoc_item">    <a href="#The_features_of_a_great_ecommerce_landing_page">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">The features of a great ecommerce landing page</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#An_eye-catching_lead_image">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">An eye-catching lead image</span>
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    </div><div class="lwptoc_item">    <a href="#Stylistic_consistency">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">Stylistic consistency</span>
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                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">Visual directional cues</span>
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    </div><div class="lwptoc_item">    <a href="#A_clear_and_simple_layout">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">A clear and simple layout</span>
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                    <span class="lwptoc_item_number">3.5</span>
                <span class="lwptoc_item_label">Trust indicators</span>
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    </div><div class="lwptoc_item">    <a href="#Mobile_responsiveness">
                    <span class="lwptoc_item_number">3.6</span>
                <span class="lwptoc_item_label">Mobile responsiveness</span>
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                <span class="lwptoc_item_label">Investing in a great landing page will pay off</span>
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<p>While there are numerous distinct elements of <a href="https://admin.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">the digital marketing process</a> that can benefit from optimization, the landing page is the clear standout. Get it wrong, and all of your hard-earned hyper-relevant traffic will go to waste — but get it right, and you’ll find your store turning skeptical visitors into loyal customers.</p>
<p>Let’s review what a landing page consists of, and consider the different factors that go into making an ecommerce landing page exceptional.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1004" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/landing-page-1024x671.jpeg" alt="What is a landing page?" width="640" height="419" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/landing-page-1024x671.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/landing-page-300x197.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/landing-page.jpeg 1145w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="What_is_a_landing_page">What is a landing page?</span></h2>
<p><strong>A landing page is a page designed to receive visitors from a particular call to action (CTA) and push them towards the associated conversion.</strong> You can have a landing page for a special offer, PPC (pay-per-click) campaign, a particular product, or your entire store, depending on what you’re promoting.</p>
<p>The classic landing page format is fairly stable. Let’s run through it:</p>
<ul>
<li><b>Echo the link that brought the visitor to the page. </b>You can simply repeat it, or you can go down the route of building on it slightly. If I prove a hyper-specific link such as ‘<a href="https://exchangemarketplace.com/locations/united-states/california/business-for-sale-in-los-angeles">find a business for sale in Los Angeles</a>’ and you click on the link, seeing “<i>Businesses for sale in Los Angeles California</i>” as the heading should work well enough — something more vague like “<i>Running a business is really fun</i>” wouldn’t prove as effective.</li>
<li><strong>Elaborate upon the conversion prospect.</strong> Now that you’ve confirmed what the page is all about, you can launch into your full media-rich sales pitch (<a href="https://www.dbswebsite.com/blog/2016/11/22/how-to-design-a-website-like-apples/">Apple is the master at this with its legendary design work</a>). You should highlight features, unique selling points, advantages relative to competitors, and anything you can think of that will further tempt the reader to make a purchase by the time they reach the moment of truth towards the end of the page.</li>
<li><strong>At the most appropriate time, give them an option to convert.</strong> The most appropriate time will depend on the page and the product. Read through everything you have and ask yourself one question: at what point will the reader feel most convinced to buy? Place the conversion CTA at that exact point — no earlier, and no later.</li>
</ul>
<p>While a landing page isn’t technically necessary for a conversion funnel — you can link people directly to your homepage, for instance — it is extremely valuable, for reasons we’ll cover next.</p>
<h2><span id="Why_is_a_landing_page_so_important_for_ecommerce">Why is a landing page so important for ecommerce?</span></h2>
<p><strong>If your ecommerce business were a standard retail business, the landing page would be a greeter.</strong> It welcomes visitors, <a href="https://www.brightedge.com/info/content/12-critical-elements-successful-landing-pages">reassures them that they’re in the right place</a>, gives them a good impression of the business, and tells them how they can get what whatever they’re looking for. But though greeters aren’t all that important, landing pages are — and it’s all because of the difference in available information.</p>
<p>When you visit a brick-and-mortar store, you can see what it’s about from the furnishings and the items in the window, and you can safely assume that the stock consists of whatever is visible inside. But when you visit an online store, you might have very little idea of what it actually does, and a lot of the products might be hidden in menus you don’t fully understand.</p>
<p>Furthermore, if you go a physical store, that’s relatively likely to mean that you’re settled on shopping there. It costs you nothing to click on a CTA online, and there’s every chance that you’ll reach the landing page with little to no interest in actually buying anything — so the landing page has to perform a miracle to get you hooked.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1000" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/desigining-ui-elements-1024x609.jpeg" alt="Designing UI web elements" width="640" height="381" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/desigining-ui-elements-1024x609.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/desigining-ui-elements-300x178.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/desigining-ui-elements.jpeg 1260w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="The_features_of_a_great_ecommerce_landing_page">The features of a great ecommerce landing page</span></h2>
<p>Now that we’ve established what a landing page is, and why it matters so much in the ecommerce world, let’s take a look at some of the main hallmarks of a highly-converting ecommerce landing page:</p>
<h3><span id="An_eye-catching_lead_image">An eye-catching lead image</span></h3>
<p>There’s an excellent chance that <a href="https://blog.hubspot.com/marketing/landing-page-images">the lead image</a> will be the first thing the visitor seems when they reach the landing page (preceding the heading), so it isn’t an overstatement to say that it’s critically important. You should consider the following elements:</p>
<ul>
<li><b>Resolution. </b>The image needs to crisp, clean, and high-quality. When sourcing the image to begin with, aim to get as high a resolution as you can, then resize the image as needed to suit the page (as viewed on different devices).</li>
<li><strong>Relevance.</strong> You might think a picture of a sunset looks very nice, but unless the product you’re selling is a SAD light or a pair of sunglasses, it doesn’t belong as your lead image. As a background, perhaps — but the lead image should almost always be the product.</li>
<li><strong>Appeal.</strong> Even if your lead image is just a photo of your product, make sure that it makes the product look its best. That means using good photography equipment in favorable lighting with no dirt or damage on the item.</li>
<li><strong>Contrast.</strong> Putting a glossy photo of a metallic grey product against a background of metallic grey isn’t a good idea. The image needs to stand out against its environment, so adjust the background as needed to make it happen.</li>
</ul>
<h3><span id="Stylistic_consistency">Stylistic consistency</span></h3>
<p>Different websites use different shapes, fonts, link styles, icons, colors, etc. <strong>This external variation is a good thing, but <i>internal </i>variation is not.</strong> Within your website, and certainly within your landing page, you need to <a href="https://www.interaction-design.org/literature/article/principle-of-consistency-and-standards-in-user-interface-design">maintain total consistency</a> with all of these features.</p>
<p>If you use a bright green bubble shape for your first CTA, for instance, then you must use that same green bubble for every CTA on the page. The point of this is to establish a clear association in the reader’s mind between that element style and that function.</p>
<p>This might not seem overly important for just one page, but bear in mind that a landing page can be extremely long for a complex product with a lot of information to get across. If the visitor gets halfway down the page and finds a link that looks totally different from the links they’ve seen before, the potency of <i>all</i> the links will be reduced.</p>
<h3><span id="Visual_directional_cues">Visual directional cues</span></h3>
<p>Tying into your stylistic features, <a href="https://unbounce.com/conversion-glossary/definition/directional-cues/">directional cues</a> are great for keeping the reader’s attention going in the right direction. Since it’s important to maintain a strong downward momentum (moving the visitor closer to the conversion point near the bottom of the page), really good ecommerce landing pages tend to use subtle visual cues to lead the reader’s gaze.</p>
<p>Something you’ll see quite often is a ‘V’ shape in a particular panel on a page, with the content starting wide and narrowing as it continues. While the visitor might not acknowledge the resemblance to an arrow, it’ll likely have a subconscious effect.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1001" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-ui-design-1024x683.jpeg" alt="UX &amp; UI web design" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-ui-design-1024x683.jpeg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-ui-design-300x200.jpeg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/ux-ui-design.jpeg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h3><span id="A_clear_and_simple_layout">A clear and simple layout</span></h3>
<p>If you get someone to a landing page, <strong>you want them to take action of some kind</strong>: most likely buying your product, but possibly arranging a demonstration or downloading a leaflet. Everything on the page should be <a href="https://workshops.unbounce.com/lesson/1-2-every-landing-page-has-one-goal/">built around that specific goal</a>, with anything that doesn’t serve that purpose removed.</p>
<p>Now, you might be tempted to include several actions in the hope that someone not interested in the primary action might want to take one of the secondary actions, but don’t do this — it will dilute the fundamental message. Stick to one clear action and fully showcase it.</p>
<h3><span id="Trust_indicators">Trust indicators</span></h3>
<p>Buying online can feel like taking a shot in the dark. You might not know much about the company, and it’s possible to place an order that is never fulfilled and leaves you wondering if you were intentionally scammed. <strong>This is why trust indicators are so valuable!</strong></p>
<p><a href="https://instapage.com/best-landing-page-examples-chapter-5">A trust indicator is a page element that makes the reader more inclined to trust you and what you’re offering.</a> Here are some of the typical trust indicators you can use:</p>
<ul>
<li><b>Reviews.</b> We’re social creatures, and if other people have purchased an item and reviewed it positively, it makes us far more likely to buy it.</li>
<li><strong>Security certificates.</strong> Being given reason to think that our financial information will be safe when we place an order will address the reluctance borne of encountering too many untrustworthy sites.</li>
<li><strong>Guarantees.</strong> If you’re on the fence about buying something, seeing that you can get a full refund within 30 days if you’re not happy with the product might convince you.</li>
<li><strong>Notable customers.</strong> Particularly important with high-cost items, showing that noted experts (or at least relevant public figures) have used and liked the product will lead us to believe that the company is high-profile and thus safe to buy from.</li>
</ul>
<h3><span id="Mobile_responsiveness">Mobile responsiveness</span></h3>
<p>It’s been a fair while since ecommerce activity was limited to desktops and laptops — and with every day that passes, <a href="https://www.statista.com/chart/13139/estimated-worldwide-mobile-e-commerce-sales/">online retail becomes increasingly mobile-centric</a>. <strong>Failing to optimize a landing page for all available platforms is leaving money on the table by ensuring that some of the visitors will be unhappy with the experience.</strong></p>
<p>The best way to approach an ecommerce landing page is to start with the mobile design and then scale it up to suit a desktop screen. Since a landing page should always use big, bold content elements and use negative space liberally, it shouldn’t be too difficult to make it suitable for a standard mobile screen.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1002" src="https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg" alt="Investing in a great ecommerce landing page will pay off" width="640" height="427" srcset="https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="Investing_in_a_great_landing_page_will_pay_off">Investing in a great landing page will pay off</span></h2>
<p>Whether you’ve never before made a landing page of any kind, or you already have ecommerce landing pages that aren’t performing as you want them to, you should give this matter a lot of attention. A well-oiled landing page does a huge amount of work in the sales funnel, and a conversion process without it needs so much more traffic to achieve similar results.</p>
<p><b>A great ecommerce landing page has a simple design with high-quality content and a clear message leading up to one important action. When building a landing page or reviewing an existing one, look to those factors to see where the opportunities are.</b></p>
<p><a href="https://admin.brytdesigns.com/#contact"><strong>Contact us today</strong></a> if you’re looking to create a landing page for your next search marketing campaign and we’ll help you formulate a successful web strategy to increase conversions for your business online!</p>


What makes a successful ecommerce landing page?

Tag:"Ecommerce"

Tag:
"Ecommerce"