Search


<p>Google is easily the most popular and widely used search engine in the world. In fact, <a href="https://www.oberlo.com/blog/google-search-statistics">more than 99,000 searches</a> take place every second, which is why Google spends a considerable amount of time and money making sure that site owners have the tools they need to improve their search rankings.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_a_Google_Algorithm_Update">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is a Google Algorithm Update?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_Update_the_Google_Algorithm">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why Update the Google Algorithm?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_Many_Times_Does_Google_Update_its_Search_Algorithms">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How Many Times Does Google Update its Search Algorithms?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2022_Google_Algorithm_Updates">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">2022 Google Algorithm Updates</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#January_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">January 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#March_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">March 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#April_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">April 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#May_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.4</span>
                <span class="lwptoc_item_label">May 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#June_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.5</span>
                <span class="lwptoc_item_label">June 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#July_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.6</span>
                <span class="lwptoc_item_label">July 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#August_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.7</span>
                <span class="lwptoc_item_label">August 2022 – Google Algo Updates</span>
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    </div><div class="lwptoc_item">    <a href="#September_2022_-_Google_Algo_Updates">
                    <span class="lwptoc_item_number">4.8</span>
                <span class="lwptoc_item_label">September 2022 – Google Algo Updates</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Looking_Forward">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Looking Forward</span>
    </a>
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<p>In 2003, Google created a complex system known as the <a href="https://www.google.com/search/howsearchworks/how-search-works/ranking-results/">Google search algorithm</a>. This system provides Google with the means of <strong>identifying, ranking, and eventually returning relevant pages for specific search queries</strong>. The system considers numerous factors when ranking a page, which include everything from usability to quality and relevance.</p>



<p>Google is constantly updating its search algorithm to make sure that online businesses and websites are able to more effectively gain visibility and improve authority. Over the years, Google has made many notable algorithm updates, refreshes, and search index changes.</p>



<p>While not every change that’s made to the Google algorithm is substantial, being aware of the larger changes and updates is highly recommended if you want to keep your website as up-to-date and optimized as possible. The following details some of the many updates that have been made to the Google algorithm in 2022.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpg" alt="google algorithm updates" class="wp-image-4116" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_a_Google_Algorithm_Update">What is a Google Algorithm Update?</span></h2>



<p>Google makes numerous updates to its algorithm system every year. These changes are designed to improve <a href="https://admin.brytdesigns.com/understanding-google-keyword-analytics/">Google’s overall ranking processes</a>. While some of the updates that Google makes are core updates that are meant to improve the relevancy of search results and make these results more helpful, there are also hundreds of smaller updates during the year that can <strong>help improve a company’s online business ranking, content value, and overall success</strong>.</p>



<p>By remaining aware of the most pertinent updates that are made to the Google algorithm, you should be ready to alter your approach to optimization to ensure that your website is ranked towards the top of relevant search results.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-1024x683.jpg" alt="what is a google algorithm update" class="wp-image-4547" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_Update_the_Google_Algorithm">Why Update the Google Algorithm?</span></h2>



<p>The algorithms that Google use are combined in a complex and difficult-to-understand system that retrieves data directly from its search engine to provide users with the most relevant search results after a query is made. The Google search engine users numerous ranking factors and algorithms to provide pages that are <a href="https://backlinko.com/hub/seo/serps">ranked by relevance via SERPs</a>.</p>



<p>Several times every year, Google focuses on making core updates to their search algorithm, which is meant to make sure that search results are more relevant while also providing businesses with a better opportunity to have their websites ranked. The goal is to make sure that the system is fair for everyone involved.</p>



<p>Because of how complex this system is, not making regular updates could cause search results to worsen in accuracy. When Google’s algorithm was first introduced to the internet in 2003, only a few updates were made each year. Today, thousands of separate updates can be made every year. While the majority of these updates are tiny, they can still lead to significant changes to how the algorithm works.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-1024x683.jpg" alt="why update google algorithm" class="wp-image-4548" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="How_Many_Times_Does_Google_Update_its_Search_Algorithms">How Many Times Does Google Update its Search Algorithms?</span></h2>



<p>Even though Google only advertises a dozen or so updates ever year, they actually update their search algorithms thousands of times each year. During 2020, Google ended up making <strong>around 4,500 changes and updates to its search algorithms</strong>, which means that Google updated these algorithms around 12 times every day. Alongside these updates, Google ran over 600,000 different experiments in 2020.</p>



<h2 class="wp-block-heading"><span id="2022_Google_Algorithm_Updates">2022 Google Algorithm Updates</span></h2>



<p>While every update to Google’s algorithm system is important, the most recent updates in September 2022 are likely the most critical changes that Google has made to its algorithm this year. Because of these changes, 2022 is going to be a big year for valuable content that’s more appealing to readers as opposed to crawlers.</p>



<p>The goal of the latest “helpful content” update is to make sure that websites <strong>start writing content that’s geared towards readers instead of search engines</strong>. Before this update, many site owners would attempt to rank higher by implementing keyword stuffing in their content without even thinking about readability.</p>



<h3 class="wp-block-heading"><span id="January_2022_-_Google_Algo_Updates">January 2022 – Google Algo Updates</span></h3>



<p>The main update that occurred in January 2022 involves the signals from a mobile version of a page being updated without needing the page to be mobile-friendly. This update took around nine days to be fully rolled out.</p>



<h3 class="wp-block-heading"><span id="March_2022_-_Google_Algo_Updates">March 2022 – Google Algo Updates</span></h3>



<p>In March, Google made a third release of a previous “product reviews” update, which took several weeks to roll out. This update built on the features that were implemented with the initial two product reviews updates. The purpose was to make it easier for Google to identify well-written product reviews so that these reviews can be given better rankings. Google also provided a few pieces of advice around recommendations for “best” products, creating reviews for products, and ranked lists.</p>



<h3 class="wp-block-heading"><span id="April_2022_-_Google_Algo_Updates">April 2022 – Google Algo Updates</span></h3>



<p>All of the updates that were made to the Google algorithms in April 2022 were smaller in nature, which means that they weren’t officially confirmed by Google.</p>



<h3 class="wp-block-heading"><span id="May_2022_-_Google_Algo_Updates">May 2022 – Google Algo Updates</span></h3>



<p>In May, the first core algorithm update of 2022 took place. This update took around two weeks to roll out. Like other core updates, the purpose of this one was to <strong>improve how the ranking system that Google maintains measures content and assigns relevancy</strong>.</p>



<h3 class="wp-block-heading"><span id="June_2022_-_Google_Algo_Updates">June 2022 – Google Algo Updates</span></h3>



<p>June was another relatively slow month without major updates. However, website owners noticed that there were a large number of small updates that were pushed out in late June. Since Google didn’t provide details, the reason for these updates isn’t clear.</p>



<h3 class="wp-block-heading"><span id="July_2022_-_Google_Algo_Updates">July 2022 – Google Algo Updates</span></h3>



<p>The fourth version of the aforementioned product reviews update was released in July and took only six days to be rolled out. Unlike the previous versions of the product reviews update, Google didn’t change much with this update. It was designed as a refresh of the previous updates as opposed to a wholesale upgrade, which means that it didn’t produce much ranking volatility.</p>



<h3 class="wp-block-heading"><span id="August_2022_-_Google_Algo_Updates">August 2022 – Google Algo Updates</span></h3>



<p>In August, Google many several notable changes to its algorithm. On August 18, Google officially revealed the first details of its <a href="https://developers.google.com/search/blog/2022/08/helpful-content-update">helpful content update</a>. While this update began to roll out in late August, it wasn’t completed until September 9. Since the helpful content update is the most important update that Google’s set to make throughout the remainder of the year, most of the changes that Google made to its algorithm centered around this update.</p>



<p>Google also provided site owners with a series of 15 questions that they could ask when reviewing their content to determine if the content is built for humans first. It’s believed that the pieces of content that will be <strong>most impacted by these changes include shopping content, online education materials, and entertainment-related content</strong>.</p>



<h3 class="wp-block-heading"><span id="September_2022_-_Google_Algo_Updates">September 2022 – Google Algo Updates</span></h3>



<p>September saw the second official core update for the year, which launched a few days after the helpful content update was fully rolled out. The rollout of this update was completed on September 26. The core update was another product reviews update that was centered around <strong>rewarding English-language reviews that are useful and helpful to searchers</strong>.</p>



<h2 class="wp-block-heading"><span id="Looking_Forward">Looking Forward</span></h2>



<p>Google is always updating their algorithm and wants to make further improvements in the months and years to come. Google is always striving to improve their search algorithm and make the search experience more effective for users and site owners alike.</p>



<p>Google’s helpful content update is particularly important for the search experience since it targets content that has mainly been created to obtain high rankings in search engines instead of informing or helping people. Google wants searchers to be able to discover high-quality content with ease. If you want to increase the likelihood that your site pages and content will rank well on search engines, it’s highly recommended that you write engaging content that site visitors will find useful.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="looking forward google algorithm" class="wp-image-4398" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>In recent years, searchers have become increasingly frustrated by the rate at which they land on completely unhelpful pages that are somehow ranking well in search results. The newest algorithm update is designed to lower the ranking of unhelpful websites while improving rankings for websites that are helpful and designed specifically for humans.</p>



<p>Even though substantial changes have been made to the search algorithm with this update, the impact is expected to be relatively low. As long as you strive to create relevant and interest content that doesn’t appear as though it’s written for search engines, there’s a good chance your rankings won’t drop.</p>



<p>Optimizing your website and content for search engines is always going to be somewhat challenging. While placing the right keywords in your content is essential if you want your site pages to rank well, focusing too much on keywords could lead to poor search engine rankings. By paying attention to the latest Google algorithm updates, <strong>you should be able to adapt to these changes with relative ease</strong>.</p>


Google Algorithm Updates in 2022 (So Far…)


<p>In 2023, Google is retiring Google Universal Analytics and moving fully to a program known as Google Analytics 4 (GA4). Since Google is discontinuing their older analytics standard, it’s essential that you learn GA4 to get the most out of <a href="https://admin.brytdesigns.com/utilizing-google-analytics-for-business/">Google Analytics</a>. This update to Google Analytics has made notable changes in regards to data control and accessibility, which is why your knowledge of the Google Universal Analytics tool won’t be sufficient once you start using GA4.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_GA4">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is GA4?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_is_Universal_Analytics">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What is Universal Analytics?</span>
    </a>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Understanding the Differences Between GA Universal and GA4</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Reporting">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Reporting</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Data_Collection">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">Data Collection</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Product_Integrations">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">Product Integrations</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Admin_Configurations">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">Admin Configurations</span>
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    </div><div class="lwptoc_item">    <a href="#Data_Processing">
                    <span class="lwptoc_item_number">3.5</span>
                <span class="lwptoc_item_label">Data Processing</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Switching_From_UA_to_GA4">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Switching From UA to GA4</span>
    </a>
    </div></div></div>
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<p>Google has implemented GA4 to ensure a more scalable and privacy-centric system. The tracking framework that this tool is outfitted with is event-based. There are also a considerable amount of cross-devices capabilities that allow for <strong>a more holistic view of the data across mobile applications and websites</strong>.</p>



<p>Keep in mind that the functionality and features of GA4 are still evolving, which is why you should keep up to date with any changes before the Universal Analytics service is discontinued. This guide is designed to serve as <strong>an in-depth comparison between Google Analytics 4 and Universal Analytics</strong>, which should make it easier for you to acclimate to the differences between the programs in question.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-1024x683.jpg" alt="Set up conversions in Google Analytics" class="wp-image-1255" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/04/google-analytics-dashboard-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_GA4">What is GA4?</span></h2>



<p>Google Analytics 4 is the fully updated form of Google Analytics. Before it was revealed, it was referred to as App+Web Property during the beta. The reason for this name is because the program is able to track web and application visits with a single Google Analytics tool.</p>



<p>Before GA4 was introduced, these visits needed to be separated into completely different Google Analytics properties. Google announced in March 2022 that GA4 would become the only option available to website owners who want to take advantage of Google Analytics and all that it has to offer.</p>



<h2 class="wp-block-heading"><span id="What_is_Universal_Analytics">What is Universal Analytics?</span></h2>



<p>Universal Analytics is a version of Google Analytics that existed before Google Analytics 4. GA4 was introduced in late 2020, before which Universal Analytics was the only generation of Google Analytics that website owners had access to. Since late 2020, Universal Analytics and Google Analytics 4 have both been available to site owners. Around the beginning of 2023, Universal Analytics will be phased out.</p>



<h2 class="wp-block-heading"><span id="Understanding_the_Differences_Between_GA_Universal_and_GA4">Understanding the Differences Between GA Universal and GA4</span></h2>



<p>Because of the many changes that have been made between GA Universal and GA4, it’s important that you know the difference between these two programs. The upgrades and changes that have been made to the GA4 feature-set can make a difference for you and your website.</p>



<h3 class="wp-block-heading"><span id="Reporting">Reporting</span></h3>



<p>One primary difference between <a href="https://admin.brytdesigns.com/acquisition-channels-google-analytics/">Google Analytics 4</a> and Universal Analytics involves how reporting works. GA4’s standard reporting interface is <strong>more simplified and streamlined to make the program easier-to-use for site owners</strong>. GA4 uses a considerably more flexible interface known as “Explore”. When the GA Universal 360 beta was ongoing, this feature was known as “Analysis”.</p>



<p>Universal Analytics provided users with real-time reports, standard dashboards, and fully custom reports. However, custom funnel reports weren’t available. Users were only able to obtain 20 reports per property. On the other hand, GA4 provides real-time reports with improved granularity. You’ll also <strong>benefit from custom funnel reports and the ability to obtain 100 reports per property</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://admin.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic-1024x768.jpg" alt="analytics reporting" class="wp-image-2525" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic-1024x768.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic-300x225.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/05/website-analytics-websitr-traffic.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Data_Collection">Data Collection</span></h3>



<p>As for <a href="https://admin.brytdesigns.com/hits-google-analytics-track/">data collection</a>, this isn’t expected to change too radically in Google Analytics 4. Features like enhanced eCommerce, UTM campaign tracking parameters, custom dimensions, and custom metrics are basically untouched from Universal Analytics.</p>



<p>Universal Analytics accommodated 20 goals for every view. GA4 has increased the number of allowed goals to 30 for every property. The number of custom dimensions has increased from 20-75. GA4 separates these dimensions into 50 event-scoped dimensions and 25 user-scoped dimensions. The number of custom metrics has also increased from 20-50.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="google data collection" class="wp-image-4398" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Product_Integrations">Product Integrations</span></h3>



<p>When taking product integrations into account, the Google Marketing Platform offers a sizable advantage over all other analytics tools. The ability that Google Analytics has to integrate with other tools available in this platform means that you’ll have access to a wide range of benefits and features only available with Google Analytics. Keep in mind, however, that not every product linking option has been added to GA4 yet. However, the <strong>recent addition of a BigQuery integration means that GA4 is a sizable upgrade over Universal Analytics</strong>.</p>



<p>The types of Google services that were already available in Universal Analytics include Google Ads, Google Optimize, and Display &amp; Video 360. While all of these services are expected to be added to GA4 over the next year, Google Ads is the only one of the three that has already been implemented.</p>



<p>Keep in mind that GA4 offers two Google services that were never available with Universal Analytics. These services include <a href="https://admanager.google.com/home/?authuser=0">Google Ad Manager</a> and <a href="https://cloud.google.com/bigquery">BigQuery</a>, the latter of which is a cloud data warehouse that <strong>allows users to convert big data into actionable insights</strong>. Google Ad Manager gives you the ability to properly manage every ad that’s created through the Google platform.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="625" src="https://admin.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg" alt="product tracking google analytics" class="wp-image-4234" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-300x183.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1536x937.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Admin_Configurations">Admin Configurations</span></h3>



<p>If you want to use Google Analytics to collect data, you must first configure your <a href="https://support.google.com/analytics/answer/2649554?hl=en">Google Analytics property</a>, which refers to an application or website you’d like to track. In the Admin area, it’s possible to manage user permissions, set up your base architecture, delete data, set up alerts, and filter out any unwanted traffic. GA4’s admin configurations have been improved compared to the configurations available with Universal Analytics.</p>



<p>When looking specifically at the account architecture, Universal Analytics allowed data to be collected at the property level with reports being viewed at the view level. In Comparison, GA4 allows data to be collected at the stream level and reports to be viewed at property level. In Universal Analytics, data was able to be retained for anywhere from 14-50 months. <strong>GA4 allows data to be retained for a period of 2-4 months</strong>.</p>



<p>Just like Universal Analytics, GA4 provides analytics alerts on a monthly, weekly, or daily basis. However, GA4 also allows these alerts to be made on an hourly basis if you’re using the web version of this program. Two features that are completely new with GA4 include customized report navigation and data deletion.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1024x683.jpg" alt="admin configuration analytics" class="wp-image-4542" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-1536x1025.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/10/justin-morgan-_Lnid7JAWFQ-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Data_Processing">Data Processing</span></h3>



<p>Data processing is another important focal point of GA4. The GA4 version of Google Analytics focuses on higher data thresholds, user privacy, and less sampling. There are many differences between Universal Analytics and GA4 when it comes to data processing functionality.</p>



<p>For instance, session are defined differently between the two programs. In Universal Analytics, sessions would expire following 30 minutes of inactivity, which is the same with GA4. Universal Analytics also had sessions expire at midnight, if a session was longer than four hours, and after any UTM parameters change. GA4 has streamlined this approach to session expiration by getting rid of the three additional triggers mentioned previously.</p>



<p>For user definition, Universal Analytics used GA client ID for standard views and custom user-ID for user ID-enabled views. GA4 combines these two approaches with <a href="https://support.google.com/analytics/answer/7532985?hl=en#zippy=%2Cin-this-article">Google Signals</a>.</p>



<p>In Universal Analytics, the data sampling threshold was set to 500,000 sessions via the property level. As for GA4, <strong>their data sampling threshold is 10 million events for every query</strong>. While Universal Analytics didn’t accommodate query time imports, user data and item data can be imported with GA4. When using Universal Analytics, it was possible to configure bot filtering. In GA4, bot filtering is automatically enabled and doesn’t need to be configured.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://admin.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg" alt="business goals and data processing" class="wp-image-4379" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-300x199.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-1536x1017.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/09/lukas-blazek-mcSDtbWXUZU-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Switching_From_UA_to_GA4">Switching From UA to GA4</span></h2>



<p>It’s highly recommended that you switch from Universal Analytics to GA4 before Universal Analytics is retired in 2023. Keep in mind that the main benefit of this change is that GA4 will become the <a href="https://admin.brytdesigns.com/google-analytics-expert/">new standard for Google Analytics</a>, which will benefit website owners and developers alike.</p>



<p>Universal Analytics properties will stop processing any hits on July 1, 2023, which means that you have around nine months to become fully accustomed to GA4 and how it works. If you have any experience with Universal Analytics, you shouldn’t find it too difficult to learn how to use Google Analytics 4. In fact, GA4 is meant to be <strong>a streamlined and more effective version of Universal Analytics</strong>, which might help you become acclimated to the program at a quicker rate.</p>



<p>At the moment, a large portion of marketers are set to continue using Universal Analytics as their main measurement standard, which makes sense while they get up and running with the GA4 program. During that period of time, these marketers will learn how to operate GA4 and create a new measurement environment. Now that you know that Universal Analytics is set to be discontinued, you should prioritize learning GA4 over Universal Analytics.</p>



<p>Since Universal Analytics will no longer be supported by Google, GA4 will become the new standard. While many of the features remain the same between these two programs, there are numerous changes that will render your knowledge of Universal Analytics moot. Keep in mind that GA4 is still changing on a regular basis and will continue to be updated until its full launch in July 2023. In the meantime, start using GA4 to become more comfortable with the user interface and all the new features you have access to.</p>


Google Analytics 4 vs. Universal Analytics: What are the Differences?

Google sign in front of a colorful building

Become an Google Adwords Pro with these Awesome Resources


<p>When you run any kind of website, among the most effective methods of earning traffic to your site is to <a href="https://admin.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">perform search engine optimization</a>. <strong>SEO is a popular technique that involves optimizing your website for search engines like Google and Bing.</strong> If your website is properly optimized, it becomes considerably easier to bring traffic to your site. By using the right keywords and phrases in the site content, your website should appear towards the top of relevant search results.</p>



<p>Since most users only click on the first few results, obtaining high rankings for your website is highly recommended if you want to substantially increase traffic and customer conversion rates<strong>. SEO is considered to be a pillar of marketing </strong>because of how beneficial it can be for every aspect of a company’s bottom line.</p>



<p>By <a href="https://admin.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">optimizing your website for search engines</a>, you should be able to increase site visibility. An increase in visibility typically results in an increase in site traffic. If your website is well-designed and easy to navigate, users who enter your website should become engaged with the site long enough to take any action, which could be anything from creating a membership to purchasing a product.</p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Two_Types_of_SEO_Crawlers">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Two Types of SEO Crawlers</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Desktop_Crawlers">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Desktop Crawlers</span>
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                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Cloud Crawlers</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">The Importance of an SEO Crawler</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How Does A Crawler Operate?</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Limiting_Access_to_Crawlers">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Limiting Access to Crawlers</span>
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<p>Once you have optimized your website, search engines like Google and Bing will perform SEO crawling to identify exactly how optimized your website is. <strong>An SEO crawler is a simple online bot that crawls through online web pages to learn more about the pages and the content within them</strong>. The purpose of these crawlers is to make sure that users who enter queries into search engines are provided with the relevant information. By crawling websites, Google and Bing can provide users with the exact types of websites that they’re looking for. <em>This article goes into more detail about SEO crawlers and what purpose they have for search engine optimization.</em></p>



<h2 class="wp-block-heading"><span id="Two_Types_of_SEO_Crawlers">Two Types of SEO Crawlers</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464-1024x682.jpg" alt="types of seo crawlers" class="wp-image-4123" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464-1024x682.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are two types of SEO crawlers that search engines can use, which include desktop crawlers and cloud crawlers. The type that you choose depends on what your needs are.</p>



<h3 class="wp-block-heading"><span id="Desktop_Crawlers">Desktop Crawlers</span></h3>



<p>Desktop crawlers are designed to be installed on desktop computers. Some of the more popular desktop crawlers include <a href="https://www.screamingfrog.co.uk/seo-audit/" target="_blank" rel="noreferrer noopener">Screaming Frog</a>, <a href="https://netpeaksoftware.com/spider" target="_blank" rel="noreferrer noopener">NetPeak Spider</a>, and <a href="https://sitebulb.com/" target="_blank" rel="noreferrer noopener">Sitebulb</a>. In most cases, <strong>desktop crawlers are considerably cheaper than cloud crawlers, which is mainly caused by the drawbacks that come with using desktop crawlers</strong>.</p>



<p>When you crawl your website with a desktop crawler, you’ll notice that the process consumes an ample amount of your CPU and memory. It can also be difficult to send reports generated by a desktop crawler to your colleagues for further discussion, which limits the usefulness of these crawlers. Another clear drawback is that desktop crawlers almost always have fewer features when compared to cloud crawlers.</p>



<p>De<strong>spite the issues that arise when you use desktop crawlers, there are also some clear benefits of doing so</strong>. For one, it’s easier to perform a quick crawl with desktop crawlers. Certain desktop crawlers are also more effective at identifying redirect chains when compared to cloud crawlers.</p>



<h3 class="wp-block-heading"><span id="Cloud_Crawlers">Cloud Crawlers</span></h3>



<p>Let’s say that your desktop computer has 32GB of RAM and an eight-core CPU. Even with a powerful desktop computer, you may find that using a desktop crawler will nearly deplete your memory while the crawler is still running, which would require you to stop the crawler for a period of time. <strong>Cloud crawlers are beneficial because of their use of cloud computing to crawl websites, which makes them flexible and versatile.</strong></p>



<p>A clear benefit of using cloud crawlers is that most of them provide users with the ability to share any reports that are generated, which allows for enhanced collaboration. You should also be provided with live support that can assist you if ever you run into errors or have any questions about how to use the crawler you’ve selected. In most cases,<strong> cloud crawlers are more powerful than desktop crawlers, which allows for quicker and more reliable results.</strong></p>



<p>Keep in mind that each cloud crawler offers different features and functionality. Try to find one that provides data visualization features. The main downside to using a cloud crawler is that these tools can be very expensive when compared to desktop crawlers.</p>



<h2 class="wp-block-heading"><span id="The_Importance_of_an_SEO_Crawler">The Importance of an SEO Crawler</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="941" src="https://admin.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-1024x941.jpg" alt="importance of an seo crawler" class="wp-image-4125" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-1024x941.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-300x276.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-1536x1412.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash.jpg 1866w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Your website won’t be displayed in search results until the site has been accessed by crawlers from Google, Bing, and other search engines. <strong>Once a crawler accesses your website, it will be able to determine <a href="https://www.seoclarity.net/blog/three-common-search-engine-indexing-problems-7370/" target="_blank" rel="noreferrer noopener">if any indexing issues currently exist</a>.</strong> If these issues are present, your website may be ranked poorly or not ranked at all on relevant search results, which makes it impossible to gain traffic.</p>



<p>Along with identifying potential indexing issues, crawlers can also bolster your <a rel="noreferrer noopener" href="https://hennessey.com/seo/technical/what-are-the-benefits-of-technical-seo/" target="_blank">technical SEO</a>, which will allow you to improve the experience that users have when they enter your website. The aspects of your website that may be hurting the user experience can be identified by completing an <a rel="noreferrer noopener" href="https://ahrefs.com/blog/seo-audit/" target="_blank">SEO audit</a>, which is designed to assess how your website is performing. However, you won’t be able to complete an SEO audit until crawlers have accessed your website.</p>



<p><strong>If crawlers didn’t search through websites, the internet wouldn’t be nearly as convenient or helpful. </strong>By indexing websites, crawlers are effectively sorting and categorizing information to ensure that users have a good experience. If websites weren’t indexed, users wouldn’t be given relevant results when they entered a query into a search engine, which means that it would be unlikely that your target audience would ever reach your website. Keep in mind that issues with your website could make it more difficult for SEO crawlers to gain access, which is why it’s highly recommended that you optimize your website and <a href="https://admin.brytdesigns.com/usability-testing-methods/">improve performance if needed</a>.</p>



<h2 class="wp-block-heading"><span id="How_Does_A_Crawler_Operate">How Does A Crawler Operate?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022-1024x678.jpg" alt="seo crawlers explained" class="wp-image-4128" srcset="https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022-1024x678.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022-300x199.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When a crawler searches through your website, it is effectively looking for new web pages that can be indexed.<strong> The internal links that are situated on your website will be used by the bot to navigate your site</strong>. <a href="https://admin.brytdesigns.com/ultimate-internal-linking-strategy-boost-seo-website-traffic/">Internal links</a> are hyperlinks that take users to other pages on your website when selected.<strong> As crawler bots navigate your website, they store information that can be indexed later on.</strong></p>



<p>While it’s easy to have a crawler bot index new pages on your website if the site has been online for months or years, a new website won’t automatically be crawled unless internal links have been placed throughout the website. You can mitigate this issue by submitting the URL that you want to be indexed with the Google Search Console. Once you’ve submitted your URL, a Googlebot will visit your website. You’ll need to develop and submit a sitemap as well.</p>



<p>A sitemap is a basic XML file that’s comprised of a lengthy list of the most relevant content on your website. Keep in mind that not all content needs to be placed into the XML file. Instead, you should focus on listing the content that you would like to have displayed in search results. A sitemap is needed if you want Google to remember your website and the pages within when it comes time to display your site in relevant search results.</p>



<h3 class="wp-block-heading"><span id="Limiting_Access_to_Crawlers">Limiting Access to Crawlers</span></h3>



<p>While it’s important that crawlers have access to the most relevant pages on your website for SEO purposes, the crawler doesn’t need to access every page on your site. For instance, <strong>you don’t need a log-in page for your website to rank on SERPs. </strong>By limiting access to certain pages on your website, crawl bots should be able to get through your website more efficiently. Keep in mind that crawl bots have finite resources and are only able to crawl a certain number of pages in a set period of time. If you would like to limit access to crawlers,<em> there are several optimization steps you can take</em>, which include:</p>



<ul><li><strong>Robots.txt</strong> – This is a type of file that crawl bots will automatically read before looking through your website. When you create this file, you have the ability to set specific parameters detailing which pages bots are allowed to crawl and which ones they should skip.</li><li><strong>“Noindex” tag </strong>– This tag tells bots which pages on your website shouldn’t be indexed. If you use this tag, pages will be removed from the index. However, crawl bots can still look through them.</li><li><strong>Canonical tag</strong> – This type of tag tells Google that a collection of similar pages on your website has a specific version that you would like to be ranked on the Google search engine.</li></ul>



<p><strong>SEO crawlers are integral to every website that wants to show up in search results and gain web traffic</strong>. If bots don’t crawl your website, search engines like Google won’t even consider ranking your site. If your website is relatively new and has yet to be crawled by search bots, make sure that you <a href="https://www.godelta.com/blog/important-seo-techniques" target="_blank" rel="noreferrer noopener">integrate SEO techniques</a> into your website before requesting crawl bots. By optimizing your website early on, there’s a good chance that pages on your website will rank well immediately.</p>


Understanding SEO Crawlers and How They Index Your Site


<p><strong>Being able to <a href="https://admin.brytdesigns.com/paid-advertising-ultimate-guide/">effectively advertise your business</a> and brand is a key component of success</strong>. When you’re creating marketing campaigns for your business, there are many different forms of advertising that you can take advantage of, one of which involves marketing with <a href="https://ads.google.com/local-services-ads/" target="_blank" rel="noreferrer noopener">Local Services ads</a>, which is a marketing tool available from Google for the Google search engine. A core feature of this tool is the Google Guaranteed program, which allows you to target various local businesses within the home service segment.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Applying_to_Become_a_Google_Guaranteed_Business">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Applying to Become a Google Guaranteed Business</span>
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                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Criteria for Google-Guaranteed</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Perks of Being Google Guaranteed</span>
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    </div><div class="lwptoc_item">    <a href="#Drawbacks_of_the_Google_Guaranteed_Program">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Drawbacks of the Google Guaranteed Program</span>
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    </div><div class="lwptoc_item">    <a href="#How_to_Know_if_Google_Guaranteed_is_Right_for_Me">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">How to Know if Google Guaranteed is Right for Me</span>
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<p>This specific feature was first introduced by Google in 2019 to <strong>bolster lead generation and make sure that customers receive great service delivery</strong>. What this service means is that Google will guarantee that the services you offer will be reputable. Buyers are insured for up to $2,000 if they find that they’re unhappy and would like to seek a refund. On your part, <em>this service costs around $50 per month </em>for verified business owners.</p>



<p>Google is by far the most used search engine, which is why this service has become increasingly popular since its introduction in 2019. By becoming a part of the Google Guaranteed program, you’ll essentially become accredited with Google, which customers will see when searching for a business like yours. <strong>Obtaining the Google Guaranteed certification should help you increase traffic, page views, sales, and revenues</strong>, which is why it’s highly recommended that you pursue this option.</p>



<p>This advertising program can help your business rise to the very top of relevant search results, which may be what you need to garner lasting success. When comparing this program to <a href="https://admin.brytdesigns.com/become-a-google-ads-specialist/">Google Ads</a>, <strong>Google Guaranteed ads are usually displayed above standard PPC Google Ads</strong>. If you want to check your eligibility for this program, you can do so at this <a href="https://adwords.google.com/localservices/signup/eligibility">link</a>.</p>



<p>You’ll be asked to enter the country, state, and zip code of your business as well as the job category that your business is in. The Google Guaranteed program is only available for certain industries. Eligible industries include everything from an appliance repair and carpet cleaning to pest control and tax services. <em>This article offers a comprehensive look at Google Guaranteed, which should help you determine if this program is the right option for your business and brand</em>.</p>



<h2 class="wp-block-heading"><span id="Applying_to_Become_a_Google_Guaranteed_Business">Applying to Become a Google Guaranteed Business</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="1024" src="https://admin.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-1024x1024.png" alt="becoming google guaranteed verified" class="wp-image-3830" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-1024x1024.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-300x300.png 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-150x150.png 150w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you would like to become a Google Guaranteed business, you’ll need to apply, which involves several simple steps. To become eligible for this program,<strong> you should first apply to be a Google Trusted Business</strong>, which you can learn more about at this <a href="https://www.google.com/intl/en_us/trustedstores/customer/tos.html" target="_blank" rel="noreferrer noopener">link</a>. Google will then look at the details of your business to make sure that you’re eligible for this certification. As mentioned previously, only businesses from certain industries can become Google Guaranteed businesses.</p>



<p>If Google finds that your business is eligible, you can display the Google Guaranteed badge on your website. Keep in mind that you must also be a member of Google Ads if you want to take advantage of the Google Guaranteed program. Once you’ve submitted your application, it can take<em> upwards of four weeks for the application to be verified</em>. There are a number of reasons why you should consider using Google Guaranteed for your business. For one, being able to display the Google Guaranteed badge on your website should provide potential customers with more confidence in <a href="https://admin.brytdesigns.com/transforming-your-business-with-seo-marketing-services/">making purchases on your site</a>.</p>



<p>This badge also shows customers that your company has gone through a relatively strict screening, which indicates that your company has integrity and a <a href="https://admin.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">solid reputation</a>. There are numerous criteria that you must meet if you want to become a <a href="https://admin.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">Google Guaranteed business</a>, which includes everything from a<strong> background check and insurance check to a license check and a screening of your current Google My Business ratings/reviews</strong>.</p>



<h3 class="wp-block-heading"><span id="Criteria_for_Google-Guaranteed">Criteria for Google-Guaranteed</span></h3>



<p>The criteria that your company will need to meet to be eligible for the Google Guaranteed program include:</p>



<ul><li>You will need to be a member of the Google Ads service if you want Google to start reviewing your application</li><li>Your Google Ads account must be equipped with a PPC advertising budget</li><li>Your website must be at least one year old</li><li>You must have used either <a href="https://admin.brytdesigns.com/google-analytics-expert/">Google Analytics</a> or Google Ads for at least one year</li><li>Make sure that you comply with all of Google’s policies</li><li>Your <a href="https://admin.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">conversion rates</a> or <a href="https://admin.brytdesigns.com/click-through-rate-how-to-improve/">click-through rates</a> must be high</li></ul>



<p>The Google Guaranteed program was designed by Google to make sure that customers had all of the information they required before going through with a transaction. Without this guarantee in place, users would be unable to differentiate between reputable companies and untrustworthy ones. <strong>With the Google Guaranteed badge in place, users are now able to identify the best and most trustworthy companies in the search results they receive</strong>.</p>



<h2 class="wp-block-heading"><span id="Perks_of_Being_Google_Guaranteed">Perks of Being Google Guaranteed</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="694" src="https://admin.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280-1024x694.png" alt="seo and google guaranteed" class="wp-image-3831" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280-1024x694.png 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280-300x203.png 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are many notable perks associated with being a Google Guaranteed business, the primary of which is<strong> that it provides you with another effective method for increasing your search rankings</strong>. This program also ensures that your business is viewed as <em>being reputable by online customers</em>. The Google Guaranteed badge isn’t easy to obtain, which is why users automatically view businesses that get through the verification process as being more reputable than ones that don’t have the badge.</p>



<p>In the event that a customer of yours makes a claim with Google that you didn’t provide good service, they are able to appeal to Google pertaining to this issue. Google will then conduct a short investigation of the matter to determine if you are at fault. If your business is responsible for the customer’s issue, they could be reimbursed by as much as $2,000.</p>



<p>Along with providing your business with a great reputation, <strong>the Google Guaranteed badge also makes potential customers more likely to <a href="https://admin.brytdesigns.com/importance-of-user-onboarding/">purchase a service that you offe</a></strong><a href="https://admin.brytdesigns.com/importance-of-user-onboarding/">r</a>. By selecting your services, customers can be certain that any issue they might have can be taken up with Google. Keep in mind that Google handles millions of reimbursements on an annual basis. Once a customer files a claim online, Google will usually respond to the claim in six weeks or less. <strong>If you refer new customers to the program, you can receive $100 per customer</strong>.</p>



<h2 class="wp-block-heading"><span id="Drawbacks_of_the_Google_Guaranteed_Program">Drawbacks of the Google Guaranteed Program</span></h2>



<p>There are also a few drawbacks of using the Google Guaranteed program that you should be aware of. For instance, <strong>you’re only able to guarantee a single domain</strong>, which can be frustrating if you manage multiple businesses. If you ever add links that aren’t wholly relevant to the topic, your Google Guaranteed badge could be removed from your website. Another issue with this program is that your listing can only contain three-link variations.</p>



<p>As mentioned previously, <strong>your application won’t be answered immediately</strong>, which can be frustrating. You’ll likely need to wait for up to four weeks for your application to be approved. Unlike many Google tools, there are some costs associated with using the Google Guaranteed program, which you should take into account before sending in your application.</p>



<p>Even though this program works for numerous industries, it isn’t applicable to all. There are around 22 different industries that are currently supported by this program, all of which are service industries. If you provide water damage restoration services or roofing services, your company would likely be eligible for this program.</p>



<h2 class="wp-block-heading"><span id="How_to_Know_if_Google_Guaranteed_is_Right_for_Me">How to Know if Google Guaranteed is Right for Me</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="772" src="https://admin.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x772.jpg" alt="man on laptop looking at data stats" class="wp-image-3832" srcset="https://admin.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x772.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-300x226.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-1536x1158.jpg 1536w, https://admin.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you’re wondering if Google Guaranteed is right for you and your business, there are several factors to consider. You’ll make sure that the $50 per month costs fall under your marketing budget and wouldn’t create issues with the other campaigns you’re currently supporting.<strong> Consider weighing the cost of maintaining this certification against the numerous benefits</strong>.</p>



<p>You should <strong>take a look at your competition as well</strong>. If you currently don’t have much competition in your area, Google Guaranteed may be unnecessary. On the other hand, this program could provide you with the visibility you need if your business has ample amounts of competition to contend with. If you’ve been performing a substantial sum of PPC marketing, using the Google Guaranteed program should <strong>help you reduce the amount of time you need to spend on creating bidding strategies and performing keyword research</strong>.</p>



<p>Before you apply for this program, keep in mind that you’ll want to monitor the program on a regular basis. You don’t have permanent eligibility when you first obtain a Google Guaranteed badge. If you want to keep the badge, you must maintain the standards that allowed Google to approve your initial application. Even though the costs associated with maintaining a Google Guaranteed badge are $50 per month or $600 per year, there are some additional costs that you should be aware of.</p>



<p>While Google Guaranteed is similar to pay-per-click, there is one notable difference.<strong> You will only pay for the leads you obtain</strong>. These leads can only be obtained when a customer connects with or calls your business to purchase a service you offer. The <em>price per lead is usually around $25</em>. If you notice one or more leads that aren’t wholly legitimate, you can dispute these leads with Google.</p>



<p>If you’re ready to get started with the Google Guaranteed program, all you need to do is make sure that your business insurance and business license are kept up to date. Your Google reviews should also be monitored to identify and correct any issues that are brought up by your customers. As long as you keep customers satisfied, you should be able to receive and maintain a Google Guaranteed badge.</p>


The Truth Behind Google-Guaranteed & Determining If It’s Right For Your Business


<p>When you want to create an application that will be able to launch on the Google Play store, you will be required to create a Google developer console account. <strong>A Google developer console provides app creators with a centralized location where they can submit and control their apps</strong>. There are many benefits that come with using the Google developer console, one of which is that in-depth tutorials are offered that can help you learn how to effectively distribute the <a href="https://admin.brytdesigns.com/demystifying-web-development-services-and-what-to-expect/">android apps</a> that you’ve created. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Tools_For_Web_Developers">
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                <span class="lwptoc_item_label">Tools For Web Developers</span>
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                    <span class="lwptoc_item_number">1.1</span>
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                    <span class="lwptoc_item_number">1.7</span>
                <span class="lwptoc_item_label">PageSpeed Module</span>
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                <span class="lwptoc_item_label">Benefits of GDC for App Developers</span>
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<p><strong>You can also charge for app downloads from the Google developer console and </strong><a href="https://admin.brytdesigns.com/usability-testing-methods/"><strong>track the performance</strong></a><strong> of the app that you’ve created</strong>. Google provides detailed reviews, statistics, and reports that allow you to gain a better understanding of how your application or website is performing. The Google Play store currently has over three million apps that users can download as well as two billion accounts from users with Android devices. </p>



<p>Using the Google developer console will also<em> give you access to the Google Play developer API</em>. This application programming interface gives you the ability to perform various app management and <a href="https://admin.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">publishing tasks</a>. For instance, the basic publishing API makes it easy to upload and eventually publish your apps. This article provides a more comprehensive overview of the Google developer console and how it relates to website and application development. </p>



<p class="has-text-align-center"><strong>Key Takeaways:</strong></p>



<ul><li>Google developer console provides app creators with a centralized location to maintain and create their app.</li><li>There are numerous tools for web developers we discuss below.</li><li>Benefits of GDC for app developers include: enhancing branding options, measuring success and performance, constant support, access to the google playbook tool, and more!</li></ul>



<h2 class="wp-block-heading"><span id="Tools_For_Web_Developers">Tools For Web Developers</span></h2>



<p><em>There is a range of GDC tools </em>that are primarily designed to be used by web developers, which include everything from Lighthouse to Workbox. <strong>Knowing what these tools do and how they can benefit you as a developer</strong> is key towards ensuring that you’re able to get the most out of a website or application that you’re developing. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Chrome_DevTools">Chrome DevTools</span></h3>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.00.06-PM.png" alt="chrome dev tools" class="wp-image-3043" width="342" height="158"></figure>



<p>These are some premium debugging and web authoring tools that are built directly into Google Chrome. You can use <em>Chrome DevTools to iterate, profile, and debug your website. </em><strong>Check out Chrome DevTools <a href="https://developer.chrome.com/docs/devtools/" data-type="URL" data-id="https://developer.chrome.com/docs/devtools/" target="_blank" rel="noreferrer noopener">here</a>!</strong></p>



<p></p>



<h3 class="wp-block-heading"><span id="Lighthouse">Lighthouse</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="342" height="158" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.03.04-PM.png" alt="lighthouse" class="wp-image-3044" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.03.04-PM.png 342w, https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.03.04-PM-300x139.png 300w" sizes="(max-width: 342px) 100vw, 342px"></figure>



<p>This is an automated and open-source tool that’s <em>aimed at bolstering the quality of the web applications that you design</em>. Lighthouse can be located directly within the basic Chrome DevTools audit panel. You can choose to run this program with the Chrome extension or by running it from the command line. Check out Lighthouse <a href="https://developers.google.com/web/tools/lighthouse" data-type="URL" data-id="https://developers.google.com/web/tools/lighthouse" target="_blank" rel="noreferrer noopener">here</a>!</p>



<p></p>



<h3 class="wp-block-heading"><span id="Puppeteer">Puppeteer</span></h3>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.05.24-PM.png" alt="puppeteer" class="wp-image-3046" width="342" height="158"></figure>



<p>This is a kind of Node library that offers an <em>API that will allow you to control headless Chrome with the DevTools Protocol</em>. This specific tool can be configured differently to effectively control Chromium and full Chrome as well, which makes it highly versatile for any developer who wishes to engage in app development. Check out Puppeteer <a href="https://developers.google.com/web/tools/puppeteer" data-type="URL" data-id="https://developers.google.com/web/tools/puppeteer" target="_blank" rel="noreferrer noopener">here</a>!</p>



<p></p>



<h3 class="wp-block-heading"><span id="Workbox">Workbox</span></h3>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.06.32-PM-4.png" alt="workbox" class="wp-image-3052" width="342" height="158"></figure>



<p>This specific program <em>offers service worker tools and libraries that allow for the simple creation of an offline PWA</em>. As a developer, you can also gain access to service worker APIs. Check out Workbox <a href="https://developers.google.com/web/tools/workbox/guides/get-started" data-type="URL" data-id="https://developers.google.com/web/tools/workbox/guides/get-started" target="_blank" rel="noreferrer noopener">here</a>!</p>



<p></p>



<h3 class="wp-block-heading"><span id="Angular">Angular</span></h3>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.10.33-PM.png" alt="angularjs by google" class="wp-image-3054" width="342" height="158"></figure>



<p>This is a comprehensive development platform that<em> allows you to create applications on desktop devices, mobile devices, and the internet</em>. The tool comes with many benefits that extend to support for every facet of the development process, declarative templates, and many reusable components. Writing, testing, and eventually deploying powerful applications is possible with Angular. Check out Angular <a href="https://chrome.google.com/webstore/detail/angular-devtools/ienfalfjdbdpebioblfackkekamfmbnh?hl=en-US" data-type="URL" data-id="https://chrome.google.com/webstore/detail/angular-devtools/ienfalfjdbdpebioblfackkekamfmbnh?hl=en-US" target="_blank" rel="noreferrer noopener">here</a>!</p>



<p></p>



<h3 class="wp-block-heading"><span id="Polymer">Polymer</span></h3>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.11.40-PM.png" alt="polymer" class="wp-image-3056" width="342" height="158"></figure>



<p>Polymer is a high-end tool available through the Google Developer Console that will<em> allow you to provide fantastic user experiences</em>. For instance, this tool can make it easier for you to use the Web Components functionality, which can extend the HTML throughout your website. As a developer, you will also benefit from being able to create progressive web applications that are able to respond immediately, work on all devices, and load quickly. Check out Polymer <a href="https://chrome.google.com/webstore/detail/polymer-devtools-extensio/mmpfaamodhhlbadloaibpocmcomledcg?hl=en" target="_blank" rel="noreferrer noopener">here</a>!</p>



<p></p>



<h3 class="wp-block-heading"><span id="PageSpeed_Module">PageSpeed Module</span></h3>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.12.39-PM.png" alt="pagespeed module" class="wp-image-3058" width="342" height="158"></figure>



<p>These are open-source modules that <em>can immediately optimize your website for better load times</em>, which is essential if you want to provide site visitors with a pleasant user experience. Check out PageSpeed <a href="https://developers.google.com/speed/pagespeed/module" data-type="URL" data-id="https://developers.google.com/speed/pagespeed/module" target="_blank" rel="noreferrer noopener">here</a>!</p>



<p></p>



<h2 class="wp-block-heading"><span id="Benefits_of_GDC_for_App_Developers">Benefits of GDC for App Developers</span></h2>



<p>GDC is highly beneficial for app developers for a number of reasons. It’s important to use GDC when building apps directly on the Google Play app store because<strong> GDC is required and will help to </strong><a href="https://admin.brytdesigns.com/creating-an-impressive-marketing-portfolio-that-will-impress-your-clients/"><strong>streamline the development process</strong></a>. Google is also a great platform to use when you’re marketing your services or products, which is why being able to perform marketing and site development with the same tools can be very helpful. <em>Keep in mind that the registration fee for a GDC account is only $25</em>. The numerous benefits that are provided to developers who use GDC for app development include:</p>



<p></p>



<ul><li><strong>Can learn what it takes to distribute your apps</strong> – When you own a Google developer console account, you will be given access to extensive tutorials that will help you learn how to properly distribute the apps that you develop<br></li><li><strong>Enhanced branding options</strong> – When you have developed an app for the Google Play storefront, your name will be used on the public listing for the app, which helps to increase brand visibility<br></li><li><strong>Can charge for downloads</strong> – In the event that you want to charge for the application that you’ve developed, the only method you can use to charge for downloads is to have a Google developer console account<br></li><li><strong>Can measure success and performance of app</strong> – With your android device, you can track the performance of your application and access detailed statistics, reviews, and reports pertaining to your app. <br></li><li><strong>Can look at detailed revenue data</strong> – The Google developer console makes it easy for app developers to look at detailed revenue data that can be invaluable when attempting to gauge the success of an app<br></li><li><strong>Support that’s always available</strong> – You’ll have access to the forum provided with Google Play, which gives you 24/7 support for any problems you encounter<br></li><li><strong>Gives you access to the Google Playbook tool</strong> – The Google Playbook tool allows developers to remain up-to-date with strategies, features, and best practices for app development, which can be helpful during the development process. <br></li></ul>



<h2 class="wp-block-heading"><span id="Statistics_and_Data">Statistics and Data</span></h2>



<figure class="wp-block-image"><img decoding="async" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/lilzidesigns-hOGKh5qHNAE-unsplash-1024x683.jpg" alt=""></figure>



<p>The Google developer console <strong>provides developers with an ample amount of statistics and data that can be used to determine how well their apps are performing</strong>. This data is similar to the kind that’s provided to site owners with <a href="https://admin.brytdesigns.com/google-analytics-expert/">Google Analytics</a>. The two types of reports that are given to developers who use the GDC tool include <em>detailed reports and aggregated reports. </em></p>



<p>With <strong>detailed reports</strong>, you’ll be able to <em>look at reviews of the app as well as financial data </em>that can help you identify the financial viability of the application. The financial data includes estimated earnings and sales. As for the <strong>aggregated reports</strong> that you can download, these reports<em> include statistics of ratings, subscriptions, crashes, and installs</em>, which are essential to adapt to the user experience. <strong>User acquisition data is also provided with the aggregated reports</strong>, which include statistics like buyers, subscribers, and the number of installers who are retained. </p>



<p>All of this data is very important to app developers who want to remain agile and adaptive to development. The majority of applications don’t stop development once they have been launched. If you want your customer base to be satisfied, it’s important that you take the data and analytics that are given to you and make changes and improvements based on the conclusions that you take from this data. </p>



<p></p>



<h2 class="wp-block-heading"><span id="How_to_Set_Up_Your_Google_Developer_Console_Account">How to Set Up Your Google Developer Console Account</span></h2>



<figure class="wp-block-image is-resized"><img decoding="async" src="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.18.17-PM.png" alt="" class="wp-image-3060" width="1024" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.18.17-PM.png 523w, https://admin.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-12-at-4.18.17-PM-300x176.png 300w" sizes="(max-width: 523px) 100vw, 523px"></figure>



<p>When you want to set up a Google developer console account, <strong>the process is relatively simple and straightforward</strong>. Keep in mind that this account is wholly necessary if you want to be able to charge for the apps you create and distribute. The first step of this process <strong>involves registering and signing up.</strong> Make sure that you create your Google account with an email that’s tied directly to your business. You’ll want the account to be one that can be accessed by many people within your business. </p>



<p>Once you have created a simple Google account, you should <strong>then send in an application for a Google Play developer console account</strong>. After signing in with your Google account, you’ll need to read and eventually <strong>agree to the distribution agreement for developers</strong>. Click the “continue to payment” button afterward. When you arrive at the payment screen, you will be tasked with making a <strong>single payment of $25 with a credit card</strong>, which allows you to open the account. </p>



<p> When payment has been made, you can<strong> fill in some final details pertaining to your company</strong>, which include the company name, website, email address, and phone number. The registration will then <strong>go through the verification process</strong>, which can take anywhere from <em>half an hour to 48 hours</em>. When you have entered the actual account, you should enter your current address on the settings page. If you are obtaining assistance in the creation and distribution of your app with commerce solutions like Shopgate or want to use the numerous tools of GDC, it’s important that you’re able to access your API credentials. </p>



<p>You can start to access these credentials by going to settings and API access. From here, select the “create new project” button, which will open up an API access page. You can then click on the “create service account” button, after which another page will open with the Google API console. Selecting this option will allow you to finally create a service account. To do so, enter your service account name. Change the role of the account to “owner” before you check the “furnish a private key” box. Choose JSON for the key type. Once this information has been entered, you can create the account and grant access to the service account.</p>



<p><strong>The Google developer console plays a substantial role in the process of web and app development</strong> for any developer who wants to place apps on the Google Play store and use the many fantastic Google tools. From this account, you will have complete control over how your app is priced and what types of changes will be made to the app as you gain customer feedback.                      </p>


Google Developer Console and its Role in Web & App Development


<p>AMP is Google technology that provides website owners with the ability to create web pages that are able to load almost instantly. This technology once stood for <strong>Accelerated Mobile Pages</strong> but is now used across different platforms such as desktop computers and web browsing. This web component framework was created in response to research done by Google that showed that users leave mobile websites if they do not load within three seconds. It’s clear from this that the modern customer expects quick loading from any website they visit, which is why you should do what you can to minimize load times on your website. When you’re searching for ways to improve the performance of your website, there are <a href="https://admin.brytdesigns.com/11-performance-enhancing-plugins-to-improve-wordpress-site-speed/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">many fantastic performance plugins</a> that can be installed directly into your WordPress site. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#How_Does_Google_AMP_Work">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">How Does Google AMP Work?</span>
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                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Google AMP’s HTML Standards</span>
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                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Google AMP: JavaScript</span>
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                    <span class="lwptoc_item_number">2.1</span>
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                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">AMP Ads</span>
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<p> Before the creation of AMP, Google ranked websites based on the loading speed and relevance of their articles. As a result of the update, articles, and stories formatted with AMP now get first priority. Even if your website is relatively quick to load, it’s imperative that you use AMP if you want your website to be ranked highly on Google. A standard mobile site takes around 19 seconds to load when accessed via a 3G connection, which is entirely too long for the vast majority of customers.</p>



<p> AMP generally favors faster loading speeds over different site functions, which is aimed at making sure that the site visitor is provided with great user experience. Knowledge of AMP is essential for online publishers, digital marketers, and digital content creators. No matter what type of <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/digital-marketing-strategies-examples/" target="_blank">digital marketing strategies</a> you’re currently using, these strategies likely won’t be at their most effective unless you pair them with a website that users will enjoy spending time on. This article offers a more detailed overview of Google AMP and how it can help your website bring in more traffic. </p>



<p></p>



<h2 class="wp-block-heading"><span id="How_Does_Google_AMP_Work">How Does Google AMP Work?</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/time-lapse-photography-of-brown-concrete-building-842654-1024x683.jpg" alt="Time lapse photo of traffic" class="wp-image-2155" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/time-lapse-photography-of-brown-concrete-building-842654-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/time-lapse-photography-of-brown-concrete-building-842654-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/time-lapse-photography-of-brown-concrete-building-842654.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> There are three things that make up any web page on the internet, which include <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/html-css-javascript-whats-the-difference/" target="_blank">CSS, HTML, and JavaScript</a>. HTML is a basic language that decides <strong>how web pages and documents are going to be displayed </strong>within a web browser. CSS is a styling language that goes a step further by determining how HTML documents display font styles, colors, and layouts of pages. JavaScript is a programming language that gives you the ability to alter the HTML and CSS elements that have been placed on your website, which makes for a more engaging and interactive site.</p>



<p> AMP uses specialized formats of both JavaScript and HTML to ensure that a website is able to load more efficiently. To make sure that the AMP project was handled properly, Google collaborated with numerous companies, one of which was WordPress. Because of this collaboration, WordPress now offers a plugin that makes it easier to use AMP, which is available <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://wordpress.org/plugins/amp/" target="_blank">here</a>. This plugin works across all mobile and desktop devices, which makes it a step up from the previous accelerated mobile pages technology. The top features of this plugin include support for all core WordPress themes, a CSS tree-shaking feature that gets rid of any <strong>unused CSS</strong>, a compatibility tool that helps with <strong>debugging</strong>, and AMP-first experiences which enable AMP without adversely affecting your website. </p>



<p> <strong>When using AMP, less is always more</strong>. The relatively strict formatting and function limits that come with AMP exist to provide faster loading whenever possible. AMP files are able to take advantage of numerous architectural and technical approaches that specifically prioritize speed. As such, users are provided with a faster and more consistent experience. If you want users across all devices to have a great experience, you should use AMP. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Google_AMPs_HTML_Standards">Google AMP’s HTML Standards</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/code-1839406_1920-1024x683.jpg" alt="image of html code" class="wp-image-2157" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/code-1839406_1920-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/code-1839406_1920-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/code-1839406_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> A major component of Google AMP is how it handles HTML on a webpage. HTML stands for <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.yourhtmlsource.com/starthere/whatishtml.html" target="_blank">Hypertext Markup Language</a>, which is the basic markup language for all documents that are meant to be displayed within a web browser. This language is comprised of numerous shortcodes that are typed as tags in a text file that the website owner creates. These tags determine what the text will appear like once saved as an HTML file. While there are many creative things that you can do with HTML, the AMP version of HTML has been specifically optimized for greater speed. This means that Google AMP HTML has gotten rid of unnecessary functions that tend to slow loading times, however, it’s essentially the same as standard HTML.</p>



<p></p>



<h3 class="wp-block-heading"><span id="Google_AMP_JavaScript">Google AMP: JavaScript</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/javascriptpic-1024x683.jpg" alt="laptop with code on screen on table with platnts" class="wp-image-2158" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/javascriptpic-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/javascriptpic-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/javascriptpic.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> As touched upon previously, <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://developer.mozilla.org/en-US/docs/Learn/JavaScript/First_steps/What_is_JavaScript" target="_blank">JavaScript</a> is a highly powerful scripting language that allows you to control multimedia, create content that dynamically updates, and create unique functions on your website. This tool provides you with the ability to make your website more interactive, which is important if you want site visitors to remain engaged with your website.</p>



<p> When a web browser encounters a block of JavaScript, it typically runs it in a specific order from top to bottom, which means that you will need to pay attention to the order in which you write your code. When AMP is integrated into your website, it uses <strong>asynchronous JavaScript</strong>, which means that the code will allow programs to do more than one thing at a time and load essential structures first before additional features. This helps to improve the loading speed of any website that uses JavaScript. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Google_AMP_Leverages_The_Browser_Cache">Google AMP Leverages The Browser Cache</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="768" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/coding-computer-data-depth-of-field-577585-1024x768.jpg" alt="glasses on desk with code on laptop screens" class="wp-image-2162" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/coding-computer-data-depth-of-field-577585-1024x768.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/coding-computer-data-depth-of-field-577585-300x225.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/coding-computer-data-depth-of-field-577585.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.cloudflare.com/learning/cdn/what-is-caching/" target="_blank">Web caching</a> is a kind of process that involves data being stored to be reused in the future. When data is stored or cached on a server after the first visit to a web page, a subsequent visit to the same page will result in a copy of the data being sent to the user, which keeps the initial server from becoming overloaded. The cached data doesn’t need to be loaded a second time, which should minimize load times for the end-user. </p>



<p> Google AMP is designed specifically to leverage the browser cache by including a cache of AMP documents that have been published to the internet, which can be accessed by anyone. By saving content <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.cloudflare.com/learning/cloud/what-is-the-cloud/" target="_blank">on a data cloud</a>, AMP helps to facilitate better load times. When you use Google AMP, you will have the ability to update or remove content from the cache whenever you want. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Other_Features_of_Google_AMP">Other Features of Google AMP</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/close-up-portrait-of-a-young-woman-typing-a-text-message-on-6400-1024x683.jpg" alt="woman smiling at cell phone" class="wp-image-2159" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/close-up-portrait-of-a-young-woman-typing-a-text-message-on-6400-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/close-up-portrait-of-a-young-woman-typing-a-text-message-on-6400-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/close-up-portrait-of-a-young-woman-typing-a-text-message-on-6400.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>
While the main features of Google AMP are centered around optimizing web pages, there are three additional features of the current AMP project that could prove useful to you and your website. These features include AMP Stories, AMP Ads, and AMP Emails. </p>



<p></p>



<h3 class="wp-block-heading"><span id="AMP_Stories">AMP Stories</span></h3>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://amp.dev/about/stories/" target="_blank">AMP Stories</a> is a useful feature that is focused on using <strong>big and bold visuals </strong>to tell a story via an advertisement or article. With AMP Stories, it’s possible to create visual narratives that you can use for marketing purposes. These narratives can include engaging animations and interactive elements that are clickable. This aspect of AMP is entirely free and can be quickly integrated into your website as well as the marketing materials that you’re creating. </p>



<p> If you want site visitors to be engaged with the content on your website, this particular AMP feature allows you to create dynamic interactions that make your website feel more modern and approachable. Some additional benefits of using AMP Stories include quick loading times, the ability to track and <strong>measure your results with analytics, immersive storytelling opportunities, and strong advertising support</strong>.</p>



<p></p>



<h3 class="wp-block-heading"><span id="AMP_Ads">AMP Ads</span></h3>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://amp.dev/about/ads/" target="_blank">AMP Ads</a> is a feature of AMP that allows you to create HTML ads. It does this with an AMP version of HTML called AMPHTML. This version of HTML is similar to the original except it has standards to increase loading speed. While AMP fully supports standard HTML ads, there are times when these ads load slowly, which can quickly bog down the load speeds of your website. When you use the AMPHTML tool, HTML ads will load as quickly as the content on your website, which improves the visibility of your ads and should help with customer engagement. These ads are also very safe and secure from hackers and malware. This is because they are only delivered once they have been validated and deemed safe by AMP.</p>



<p>AMPHTML ads are typically around six times faster than standard HTML ads that are included on AMP pages, which allows them to be much more effective, garner more views, and are more likely to have a strong performance. With this tool, you can monitor the performance of your AMPHTML ads and alter the pricing accordingly. By making necessary tweaks and changes, you can provide your customers with relevant ads that should also help you to maximize your return on investment. </p>



<p></p>



<h3 class="wp-block-heading"><span id="AMP_Emails">AMP Emails</span></h3>



<p><a href="https://amp.dev/about/email/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">AMP Emails</a> is another important marketing feature with the AMP Project that provides site owners with the ability to include various AMP components within the emails that they send to customers, which basically means that the advanced functionality of a modern app will be available within an email. Without AMP, emails can be static, which provides certain limitations to how you can use emails to engage with your audience. </p>



<p>
The inclusion of AMP functionality allows for improved personalization, engaging options for subscriber-list emails as well as promotional emails, and more interactivity with the email content. If you regularly engage in email marketing, AMP Emails can be an invaluable tool for your marketing efforts. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Do_You_Have_More_Questions_About_Google_AMP">Do You Have More Questions About Google AMP?</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="712" src="https://admin.brytdesigns.com/wp-content/uploads/2019/12/ideaLightbulb-1024x712.jpg" alt="idea light bulb" class="wp-image-1861" srcset="https://admin.brytdesigns.com/wp-content/uploads/2019/12/ideaLightbulb-1024x712.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2019/12/ideaLightbulb-300x209.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2019/12/ideaLightbulb.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Google AMP is a powerful tool that is no longer constricted to mobile web pages, which means that you can improve the speed of your web pages for both desktop and mobile users. By making it easier to use HTML and JavaScript without running into lengthy load times, you should be able to provide all of your users with a speedy website that can load in three seconds or less. Because of how valuable speed is to the modern user, any reduction in load times may allow you to bring in more traffic. </p>


What is Google AMP and how can it help your Website pull in more traffic?


<p><strong>Google BERT is a neural network-based technique used by the latest Google algorithm for natural language processing. </strong>This Google algorithm update is designed to help the search engine understand how people communicate. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">The BERT Update Brings Big Changes</span>
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                    <span class="lwptoc_item_number">1.1</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Does the BERT update Mean for Your Site’s SEO?</span>
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                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">The BERT Update is a great reminder to perform an SEO Audit!</span>
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                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Quick Tips to Improve SEO after the BERT Update</span>
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<p>What this means is that search engines will perform better at processing conversational nuances. This tool is able to better understand the context and nuance of words used in search engine inputs, which allows for more accurate matches between queries and helpful results. Google <strong>BERT</strong> stands for <strong>Bidirectional Encoder Representations from Transformers</strong> and was initially released on October 21, 2019. </p>



<p> It’s currently estimated that the <strong>BERT update</strong> will impact upwards of <strong>10 percent of all searches</strong> within the Google search engine. By providing users with more accurate search results, it will be less of a hassle for them to get to their intended destination. This could increase traffic to your website. This is the single largest change that Google has made in five years, which is why it’s very important that you understand how the update can affect the SEO efforts of your website. This article aims to provide a closer look at Google <strong>BERT</strong> and why it may be important for website owners who want to bolster the popularity and visibility of their site. </p>



<p></p>



<h2 class="wp-block-heading"><span id="The_BERT_Update_Brings_Big_Changes">The BERT Update Brings Big Changes</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="678" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/advice-advise-advisor-business-7075-1024x678.jpg" alt="two people looking at the same laptop while one person takes notes" class="wp-image-2105" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/advice-advise-advisor-business-7075-1024x678.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/advice-advise-advisor-business-7075-300x199.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/advice-advise-advisor-business-7075.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> Now that <strong>BERT</strong> has been implemented into the <a rel="noreferrer noopener" aria-label="Google Search algorithm (opens in a new tab)" href="https://www.google.com/search/howsearchworks/algorithms/" target="_blank">Google Search algorithm</a>, there are some key changes that will occur with searches and other elements of the engine. As mentioned previously, BERT<strong> </strong>will directly impact around 10 percent of all search queries, which is a significant amount. Because of this large update, Google is now able to understand searches much better than before. For instance, the Google search engine can identify the meaning and importance of contextual words, which wasn’t possible before this update. </p>



<p> As an example, let’s say that a user was searching for “2020 USA traveler to Paris need a passport”. Before this update to the <strong>Google algorithm</strong> was implemented, Google wouldn’t understand the context or meaning of the “to” word, which meant that the search results might not directly provide the user with information about obtaining a passport for visiting Paris from the U.S. Since this update has been integrated into Google Search, users are now provided with much more relevant results that take every word into account. All propositions, such as “for” and “to” are handled better with this update. </p>



<p>
Another example of a search query that is now better understood by the Google Search engine is “do waiters stand a lot”. In the past, the Google Search engine wouldn’t be able to recognize the “stand a lot” portion of the sentence, which is referring to the physical demands that come with being a waiter. Now that the update is available, Google should always recognize the context of this phrase as well as similar phrases. </p>



<p> Keep in mind that the search results impacted by this Google algorithm <strong>only refer to English queries in the United States.</strong> The reason that the update only affects around 10 percent of these search results is that the tool is designed mainly to focus on lengthier and more conversational queries. If a query is three words long and is based on a simple phrase, the Google BERT update is unnecessary. </p>



<h3 class="wp-block-heading"><span id="What_makes_Google_BERT_Unique">What makes Google BERT Unique?</span></h3>



<p> While the <a href="https://martechtoday.com/natural-language-processing-101-201847" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">natural language processing</a> aspect of this update isn’t new to search engines like Google, the Google BERT update offers an advancement to NLP via bidirectional training. In general, natural language processing is an element of artificial intelligence that’s centered around linguistics. The goal of this tool is to assist computers in better understanding of how humans communicate. Aside from Google BERT, the main advancements that have been made to natural language processing include <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.inc.com/amanda-pressner-kreuser/wtf-are-chatbots-6-things-you-need-to-know-right-now.html" target="_blank">chatbots</a>, word suggestions that you can view on your smartphone, and various social listening tools. </p>



<p> The capabilities of BERT might seem similar to the ones of <a href="https://moz.com/learn/seo/google-rankbrain" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">RankBrain</a>, which was the very first method of artificial intelligence that was created by Google for the purpose of understanding search queries. There are, however, distinct differences between these two technologies that you might want to be aware of. For instance, RankBrain works alongside the Google Search algorithm to adjust search results by looking at past queries and by interpreting search queries to provide precise results for users. </p>



<p> BERT is entirely different in that it’s able to look at the content before and after a word in the search query at the same time, which allows for better and more accurate results. Before this update, NLP was only able to look before or after the word, which created issues where some context could be missing. For now, RankBrain and BERT work alongside one another to ensure that users are provided with the exact results they’re looking for. </p>



<p></p>



<h2 class="wp-block-heading"><span id="What_Does_the_BERT_update_Mean_for_Your_Sites_SEO">What Does the BERT update Mean for Your Site’s SEO?</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/startup-planning-notes-mac-book-7357-1024x683.jpg" alt="Person taking notes and working on laptop at table" class="wp-image-2106" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/startup-planning-notes-mac-book-7357-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/startup-planning-notes-mac-book-7357-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/startup-planning-notes-mac-book-7357.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> When you find that there’s a significant update to the Google Search algorithm, you might wonder what this means for your site’s <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/7-ways-seo-can-help-business-grow/" target="_blank">search engine optimization</a>. Google says that you can’t really optimize for BERT specifically since it’s only used to understand conversational nuances better. BERT only affects searches, which is why you can’t use this tool to improve search engine optimization for your website. However, the inclusion of BERT in the Google Search algorithm may be able to help users get to your website easier when they type a query into the search engine. </p>



<p> In the meantime, it’s highly recommended that you keep writing user-focused content as before. If you provide your site visitors with content that they want, they will be more likely to stay on your website. Optimizing this content will also make your website more visible. While the search engine optimization that you perform is important if you want to improve your ranking on search engines like Google, it’s also essential that the content on your website is well written and relevant to the interests of your target audience. Great SEO doesn’t matter if visitors leave your website shortly after entering. </p>



<h3 class="wp-block-heading"><span id="The_BERT_Update_is_a_great_reminder_to_perform_an_SEO_Audit">The BERT Update is a great reminder to perform an SEO Audit!</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/womanbitingpencil-1024x683.jpg" alt="Woman apprehensively biting pencil at desk with laptop" class="wp-image-2108" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/womanbitingpencil-1024x683.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/womanbitingpencil-300x200.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/womanbitingpencil.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> There are many things that you can do to <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/effectively-utilize-website-marketing-tool/" target="_blank">improve the quality of your website</a> without spending all of your budget. For one, you should definitely consider using ample amounts of imagery. The modern user is more likely to become engaged with a website if they are provided with <strong>beautiful imagery and appealing color schemes</strong>. Since you only have <a href="https://www.marketingdive.com/news/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load/426070/" target="_blank" rel="noreferrer noopener" aria-label="three seconds (opens in a new tab)">three seconds</a> to make a good first impression when a visitor enters your website, likely the best way to do so is by creating a design that focuses on imagery. </p>



<p> If you want to provide visitors with value, you might want to consider adding videos and other interactive content to your web pages. This content can also help you keep visitors engaged and interested in your website long enough for them to make a purchase or sign up for your newsletter. A few additional ways that you can add value to the pages on your website include providing exclusive offers, implementing contact information on most pages, and by integrating social media buttons that will allow for effortless sharing.</p>



<p> Once the content on your website has been improved, you can start to focus on additional search engine optimization that will improve your rankings. Now that Google BERT has been included within the Google Search algorithm, users will be able to reach their intended destination even when they enter a conversational search query, which means that you need to be ready for them. If your website doesn’t rank highly enough in the search results, these users will select other websites instead. To avoid this issue, there are many steps that you can take if you want to <a href="https://ahrefs.com/blog/seo-basics/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">bolster the efficacy of your SEO techniques</a>.</p>



<h3 class="wp-block-heading"><span id="Quick_Tips_to_Improve_SEO_after_the_BERT_Update">Quick Tips to Improve SEO after the BERT Update</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="576" src="https://admin.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292-1024x576.jpg" alt="group discussing data graphics on table" class="wp-image-2107" srcset="https://admin.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292-1024x576.jpg 1024w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292-300x169.jpg 300w, https://admin.brytdesigns.com/wp-content/uploads/2020/02/people-discuss-about-graphs-and-rates-3184292.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> A way you can improve your SEO is by learning more about what your customers actually search for. Once you’ve identified some of the <strong>keywords and phrases</strong> that a user might enter in order to reach a website like yours, these words should be integrated into the content on your website. Likely the easiest way to continually optimize your website for search engines is by creating a blog for your website, which will allow you to add regular articles to the blog that include the words and phrases that are relevant to users and will help your site rank higher with search engines. </p>



<p> When you’re trying to make sure that your website is well optimized, it’s important that it performs well and is <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://admin.brytdesigns.com/11-performance-enhancing-plugins-to-improve-wordpress-site-speed/" target="_blank">quick to load</a>. The modern user wants to access a website <strong>quickly without any slowdown</strong>, which means that they will leave your website if it takes longer than a few seconds to load. Websites that are properly optimized will be much quicker to load than others. When you want to <strong>improve site speed</strong>, you should try to minify CSS, HTML, and JavaScript code while also enabling compression and optimization of images. If your website has great content, is well optimized, and loads quickly, you should be able to increase site traffic and <em>significantly</em> bolster your customer conversion rates.  </p>


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