Search


<p>In today’s fast-paced digital age, marketing plays a crucial role in the success of <a href="https://brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">any business</a>, and the home services industry is no exception. <a href="https://writingstudio.com/blog/home-services-marketing/" target="_blank" rel="noreferrer noopener">Home service providers</a> face fierce competition in attracting and retaining customers, from appliance repair to roofing, landscaping to HVAC, plumbing to electrical repair. Home services businesses need to embrace effective marketing strategies that capitalize on the power of the internet and digital platforms to stand out from the crowd and reach a wider audience.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Understanding_Home_Services_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Understanding Home Services Marketing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Importance_of_Effective_Marketing_in_the_Home_Services_Industry">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">The Importance of Effective Marketing in the Home Services Industry</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#10_Identifying_Your_Target_Audience">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">10. Identifying Your Target Audience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#9_Building_Your_Online_Presence">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">9. Building Your Online Presence</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#8_Content_Marketing_for_Home_Services">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">8. Content Marketing for Home Services</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#7_Pay-Per-Click_Advertising_PPC">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">7. Pay-Per-Click Advertising (PPC)</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#6_Leveraging_Online_Reviews_and_Testimonials">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">6. Leveraging Online Reviews and Testimonials</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_Referral_Programs_and_Word-of-Mouth_Marketing">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">5. Referral Programs and Word-of-Mouth Marketing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Google_Local_Services_Ads">
                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">4. Google Local Services Ads</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Measuring_and_Analyzing_Marketing_Efforts">
                    <span class="lwptoc_item_number">10</span>
                <span class="lwptoc_item_label">3. Measuring and Analyzing Marketing Efforts</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Partnering_with_Marketing_Agencies">
                    <span class="lwptoc_item_number">11</span>
                <span class="lwptoc_item_label">2. Partnering with Marketing Agencies</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#1_Staying_Ahead_in_the_Competitive_Home_Services_Market">
                    <span class="lwptoc_item_number">12</span>
                <span class="lwptoc_item_label">1. Staying Ahead in the Competitive Home Services Market</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">13</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<h2 class="wp-block-heading"><span id="Understanding_Home_Services_Marketing">Understanding Home Services Marketing</span></h2>



<p>Before diving into specific marketing strategies, it’s crucial to grasp the concept of home services marketing. <a href="https://www.podium.com/article/home-services-marketing/" target="_blank" rel="noreferrer noopener">Home Services marketing</a> refers to promoting and advertising a company’s services to its target customer base. You can achieve this through various marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="681" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg" alt="" class="wp-image-5165" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1536x1022.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="The_Importance_of_Effective_Marketing_in_the_Home_Services_Industry">The Importance of Effective Marketing in the Home Services Industry</span></h2>



<p>The <a href="https://localiq.com/blog/home-services-marketing-tips/" target="_blank" rel="noreferrer noopener">home services</a> industry is highly competitive, with numerous service providers vying for the attention of potential customers. With most consumers turning to the internet to find home services, a solid marketing strategy becomes critical in capturing leads and converting them into loyal customers. A well-executed marketing plan can increase brand visibility and establish the business as an authority in its market, leading to higher lead generation and customer acquisition.</p>



<h2 class="wp-block-heading"><span id="10_Identifying_Your_Target_Audience">10. Identifying Your Target Audience</span></h2>



<p>Identifying and understanding your target audience is essential to tailor your marketing efforts effectively, which involves knowing your ideal customers and conducting market research to gather insights into their needs, preferences, and pain points. By knowing your audience, you can craft marketing messages and campaigns that resonate with them and address their specific challenges, increasing the likelihood of conversion.</p>



<h2 class="wp-block-heading"><span id="9_Building_Your_Online_Presence">9. Building Your Online Presence</span></h2>



<p>A robust online presence is a cornerstone of successful home services marketing. The first step is to create a professional website that showcases your services, expertise, and customer testimonials. Optimize your website for local SEO to ensure that it appears in relevant local searches when potential customers are looking for home services in your area. Use social media platforms to engage with your audience, share valuable content, and showcase your brand’s personality, before and after photos, and testimonials.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg" alt="designing web presence" class="wp-image-5110" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="8_Content_Marketing_for_Home_Services">8. Content Marketing for Home Services</span></h2>



<p><a href="http://brytdesigns.com/5-reasons-why-social-media-is-crucial-for-inbound-marketing/">Content marketing</a> is a powerful strategy for home services businesses to establish themselves as industry experts and generate valuable leads. By creating informative and relevant blog posts that answer common customer questions and address pain points, you can attract organic traffic to your website.</p>



<p>Video marketing is another effective tool to showcase your expertise, customer testimonials, and behind-the-scenes glimpses of your brand. Additionally, leverage email marketing to engage with your audience, provide special offers, and foster customer loyalty.</p>



<h2 class="wp-block-heading"><span id="7_Pay-Per-Click_Advertising_PPC">7. Pay-Per-Click Advertising (PPC)</span></h2>



<p>PPC advertising allows home services businesses to appear at the top of search engine results for specific keywords related to their services. By carefully choosing keywords and setting a budget, companies can drive targeted traffic to their website and generate leads. The ability to track and measure results in real-time makes PPC an efficient and cost-effective marketing strategy.</p>



<h2 class="wp-block-heading"><span id="6_Leveraging_Online_Reviews_and_Testimonials">6. Leveraging Online Reviews and Testimonials</span></h2>



<p>Online reviews and testimonials hold immense power in influencing potential customers’ decisions. <a href="https://brytdesigns.com/local-internet-marketing-ideas/">Positive feedback</a> from satisfied customers builds trust and credibility for your home services business. Encourage customers to leave reviews on Google My Business, Yelp, and Angie’s List. Additionally, actively manage your online reputation by responding to reviews, addressing concerns, and showcasing your commitment to customer satisfaction.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/jonas-leupe-8pCtwj37VB4-unsplash-1024x683.jpg" alt="testimonials" class="wp-image-5166" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/jonas-leupe-8pCtwj37VB4-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/jonas-leupe-8pCtwj37VB4-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/jonas-leupe-8pCtwj37VB4-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/jonas-leupe-8pCtwj37VB4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="5_Referral_Programs_and_Word-of-Mouth_Marketing">5. Referral Programs and Word-of-Mouth Marketing</span></h2>



<p>Referral programs and word-of-mouth marketing are highly effective ways to acquire new customers. Satisfied customers are likelier to recommend your services to their friends and family, leading to organic growth. Implement referral incentives, such as discounts or special offers, to encourage customers to refer your business to others.</p>



<h2 class="wp-block-heading"><span id="4_Google_Local_Services_Ads">4. Google Local Services Ads</span></h2>



<p>Google Local Services Ads provide an excellent opportunity for home services businesses to generate local leads. These ads appear above regular PPC ads and display essential information that potential customers need to contact your business. To run Local Services Ads, you must become Google Guaranteed, which involves a verification process to ensure your business’s legitimacy and credibility.</p>



<h2 class="wp-block-heading"><span id="3_Measuring_and_Analyzing_Marketing_Efforts">3. Measuring and Analyzing Marketing Efforts</span></h2>



<p>Measuring and analyzing key performance indicators (KPIs) is crucial to ensure the effectiveness of your marketing strategies. Use analytics tools to track website traffic, lead generation, conversion rates, and other metrics. This data-driven approach helps optimize your marketing efforts and allocate resources to the most successful strategies.</p>



<h2 class="wp-block-heading"><span id="2_Partnering_with_Marketing_Agencies">2. Partnering with Marketing Agencies</span></h2>



<p>Outsourcing marketing efforts to a specialized agency can yield significant benefits for some home services businesses. Professional marketing agencies have the expertise, resources, and industry knowledge to implement tailored strategies that align with your business goals. Carefully consider whether to opt for outsourcing or in-house marketing and select the right partner for your specific needs.</p>



<h2 class="wp-block-heading"><span id="1_Staying_Ahead_in_the_Competitive_Home_Services_Market">1. Staying Ahead in the Competitive Home Services Market</span></h2>



<p>Staying ahead of the competition requires embracing innovation and technology in the ever-evolving home services industry. Keep abreast of emerging marketing trends and consumer behavior to adapt your strategies accordingly. A consistent and adaptable approach to marketing will ensure your home services business continues to thrive in an increasingly competitive landscape.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="758" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/sigmund-CwTfKH5edSk-unsplash-1024x758.jpg" alt="Staying Ahead in the Competitive Home Services Market" class="wp-image-5168" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/sigmund-CwTfKH5edSk-unsplash-1024x758.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/sigmund-CwTfKH5edSk-unsplash-300x222.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/sigmund-CwTfKH5edSk-unsplash-1536x1137.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/sigmund-CwTfKH5edSk-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Effective marketing is a fundamental pillar of success for home services businesses. By understanding your target audience, building a robust online presence, leveraging content marketing, PPC advertising, and social media, and prioritizing customer feedback and referrals, you can position your business as a top choice in the minds of potential customers. Measure the performance of your marketing efforts, partner with the proper agencies if needed, and stay up-to-date with industry trends to maintain a competitive edge in the dynamic world of home services marketing. Remember, consistent effort and adaptation are vital to unlocking the full potential of your home services business in the digital age.</p>


10 Powerful Home Services Marketing Strategies to Attract New Customers


<p>In the digital age, having a website is essential for any business looking to thrive in the online marketplace. However, merely attracting online traffic through ad campaigns, search engine optimization (SEO), and search engine marketing (SEM) efforts does not guarantee success. The real challenge lies in converting those visitors into valuable customers or leads. Here is where <a href="https://blog.hubspot.com/marketing/conversion-rate-optimization-guide" target="_blank" rel="noreferrer noopener">Conversion Rate Optimization</a> (CRO) marketing comes into play.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_CRO_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is CRO Marketing?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Understanding_the_CRO_Process">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Understanding the CRO Process</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Effective_CRO_Strategies_to_Boost_Conversions">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Effective CRO Strategies to Boost Conversions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Prioritizing_CRO_Strategies_for_Efficient_Execution">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Prioritizing CRO Strategies for Efficient Execution</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Leveraging_CRO_Tools_for_Success">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Leveraging CRO Tools for Success</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Best_Practices_for_Effective_CRO_Marketing">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Best Practices for Effective CRO Marketing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Impact_of_CRO_Marketing_on_the_Modern_Customer_Journey">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">The Impact of CRO Marketing on the Modern Customer Journey</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<h2 class="wp-block-heading"><span id="What_is_CRO_Marketing">What is CRO Marketing?</span></h2>



<p><a href="https://www.appier.com/en/blog/what-is-cro-marketing-and-how-to-make-it-work" target="_blank" rel="noreferrer noopener">CRO marketing</a>, short for <a href="https://brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">Conversion Rate Optimization marketing</a>, is a critical process allowing marketers to gain an edge over their competitors by optimizing their marketing efforts. At its core, CRO marketing is about increasing the percentage of website visitors who take desired actions, such as subscribing to mailing lists, signing up for a free trial, filling out a form, or downloading an ebook.</p>



<p>These actions can vary from achieving the primary business conversion goal, like online purchases for an eCommerce store, to micro-conversions that move visitors along the sales funnel. For example, clicking the “add to cart” button can be a micro-conversion. By focusing on CRO, marketers can enhance their website’s ability to convert visitors into valuable leads or customers.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-1024x683.jpg" alt="cro" class="wp-image-5150" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-744oGeqpxPQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Understanding_the_CRO_Process">Understanding the CRO Process</span></h2>



<p>To <a href="https://vwo.com/blog/cro-marketing/" target="_blank" rel="noreferrer noopener">implement CRO effectively</a>, marketers must follow a well-defined process. It starts with setting clear CRO marketing goals and identifying key metrics (Key Performance Indicators or KPIs) that align with the business objectives. Using tools like Google Analytics and behavioral analysis tools like heatmaps and session recordings can help gather valuable insights from existing website traffic.</p>



<p>Once you set your goals, marketers can construct hypotheses based on observations and combine them to create a testable hypothesis. For example, one theory could be adding customer testimonials on crucial pages to increase the audience’s purchasing rate by establishing product credibility as social proof. Prioritizing these hypotheses using the ICE model (Impact, Confidence, and Ease) ensures efficient execution.</p>



<p>Running experiments through A/B testing or multivariate testing (MVT) allows marketers to measure the impact of their optimization ideas against the current baseline. Analyzing test results is crucial to identify uplifts in conversion rates and micro-conversions. Running tests until they reach 95% statistical significance is essential to yield relevant results.</p>



<h2 class="wp-block-heading"><span id="Effective_CRO_Strategies_to_Boost_Conversions">Effective CRO Strategies to Boost Conversions</span></h2>



<p>Implementing the right CRO strategies can significantly improve conversion rates. Marketers can begin by adhering to the rule of unity, ensuring brand voice alignment across various channels to avoid confusion among prospects. Text-based CTAs within blog posts and guidebooks can more effectively capture leads, as evidenced by experiments by companies like HubSpot.</p>



<p>Creating lead flows, such as pop-ups or slide-in boxes offering value in exchange for information, can also boost conversions. However, striking a balance is essential, as overly intrusive lead flows can deter visitors. Optimizing conversion paths for high-intent visitors streamlines the sales process, tailoring it to the preferences of different segments.</p>



<p>Leveraging high-performing content through well-placed CTAs allows marketers to push visitors further into the marketing funnel. Additionally, retargeting lost website visitors using push notifications and optimized paid ads can re-engage potential customers and lead to conversions.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="769" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-1024x769.jpg" alt="cro" class="wp-image-5151" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-1024x769.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash-1536x1153.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/austin-distel-fEedoypsW_U-unsplash.jpg 1917w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Prioritizing_CRO_Strategies_for_Efficient_Execution">Prioritizing CRO Strategies for Efficient Execution</span></h2>



<p>With various CRO strategies available, prioritization is crucial for effective execution. The ICE scoring model helps assign a score to each method based on its impact, confidence, and ease of implementation. Higher scores indicate a strategy should be prioritized and implemented early in the optimization pipeline.</p>



<h2 class="wp-block-heading"><span id="Leveraging_CRO_Tools_for_Success">Leveraging CRO Tools for Success</span></h2>



<p>CRO marketing requires a suitable set of tools for success. Marketers must carefully evaluate and select tools that align with their CRO goals. Tools like VWO can assist in running experiments and measuring KPIs, while retargeting devices like Retargeter and Adroll can help re-engage lost website visitors.</p>



<h2 class="wp-block-heading"><span id="Best_Practices_for_Effective_CRO_Marketing">Best Practices for Effective CRO Marketing</span></h2>



<p>Successful CRO marketing relies on best practices that align with customer responses and business goals. Marketers should always back their optimization ideas with data and test them before implementing website changes. Prioritizing strategies using the ICE model ensures efficient utilization of resources and efforts.</p>



<h2 class="wp-block-heading"><span id="The_Impact_of_CRO_Marketing_on_the_Modern_Customer_Journey">The Impact of CRO Marketing on the Modern Customer Journey</span></h2>



<p>The customer journey in the digital era can be complex, with various touchpoints and decision-making processes. CRO marketing helps identify where visitors may get lost and eases their journey through small, incremental steps. Data-driven decision-making, empathy with customer personas, and continuous testing are essential components of a successful CRO strategy.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1024x683.jpg" alt="cro" class="wp-image-4943" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Conversion Rate Optimization (CRO) marketing is a powerful tool that can significantly enhance a company’s online success. By setting clear goals, running data-driven experiments, and continuously optimizing the website, marketers can improve conversion rates, capture high-quality leads, and achieve better business outcomes. Prioritization, best practices, and the right CRO tools are essential to succeed in this ongoing quest for continuous improvement. Embracing CRO marketing as a core component of the marketing strategy can empower businesses to thrive in the competitive digital landscape.</p>


Mastering CRO Marketing: The Ultimate Guide to Boosting Conversions and Winning Customers


<p>The world of e-commerce is constantly evolving, with changing consumer behaviors and increasing business costs. E-commerce businesses must adopt agile <a href="https://emotive.io/blog/ecommerce-growth-strategies" target="_blank" rel="noreferrer noopener">growth strategies</a> that align with new trends to stay ahead of the competition and succeed in this dynamic landscape. This article will explore ten essential e-commerce <a href="https://blog.storeya.com/2021/09/ecommerce-growth-strategies/" target="_blank" rel="noreferrer noopener">growth strategies</a> for 2023 that can help your online <a href="/top-9-b2b-ecommerce-trends-in-2022/">business thrive</a> and grow.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#11_Think_Mobile-First">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">11. Think Mobile-First</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#10_Help_Customers_Get_to_Know_Your_Products">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">10. Help Customers Get to Know Your Products</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#9_Go_Multi-Channel">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">9. Go Multi-Channel</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#7_Develop_a_Social_Commerce_Strategy">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">7. Develop a Social Commerce Strategy</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#6_Prioritize_Great_Customer_Service">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">6. Prioritize Great Customer Service</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_Adopt_Customer-First_Policies">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">5. Adopt Customer-First Policies</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Amplify_Your_Retention_Strategy">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">4. Amplify Your Retention Strategy</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Boost_Cart_Values">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">3. Boost Cart Values</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Double_Down_on_Owned_Channels">
                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">2. Double Down on Owned Channels</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#1_Invest_in_Sustainability_and_Social_Impact">
                    <span class="lwptoc_item_number">10</span>
                <span class="lwptoc_item_label">1. Invest in Sustainability and Social Impact</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">11</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<h2 class="wp-block-heading"><span id="11_Think_Mobile-First">11. Think Mobile-First</span></h2>



<p>With the rising dominance of mobile devices, optimizing the customer experience for mobile is now optional but crucial for e-commerce brands. Statistics show that as of July 2022, 71% of online retailer traffic and 61% of online orders are on mobile devices. <a href="/evaluate-ecommerce-website/">E-commerce businesses</a> should focus on the following to cater to mobile users effectively:</p>



<ul>
<li>Mobile-friendly website designs that adapt to different screen sizes and orientations.</li>



<li>Ensure quick load times for <a href="/ecommerce-landing-page-how-to/">pages</a> to enhance user experience and performance.</li>



<li>Streamlined layouts with large font sizes and tap targets for easy navigation.</li>



<li>Mobile-focused marketing initiatives, such as SMS marketing and social media <a href="https://www.peelinsights.com/post/ecommerce-growth-strategies" target="_blank" rel="noreferrer noopener">strategies</a>, to engage customers on their preferred platforms.</li>
</ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="1024" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-Ajcipx1VDXI-unsplash-1024x1024.jpg" alt="website" class="wp-image-5114" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-Ajcipx1VDXI-unsplash-1024x1024.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-Ajcipx1VDXI-unsplash-300x300.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-Ajcipx1VDXI-unsplash-150x150.jpg 150w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-Ajcipx1VDXI-unsplash-1536x1536.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-Ajcipx1VDXI-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="10_Help_Customers_Get_to_Know_Your_Products">10. Help Customers Get to Know Your Products</span></h2>



<p>As consumers become more price-conscious due to inflation, they invest more time researching products before making a purchase. To help customers make informed decisions and boost sales, e-commerce businesses should:</p>



<ul>
<li>Improve website navigation with clear and straightforward categories for product types.</li>



<li>Include high-quality images from different angles and demonstrate products in use.</li>



<li>Offer detailed product descriptions that highlight tangible benefits and features.</li>



<li>Provide video content to showcase products and their applications effectively.</li>
</ul>



<h2 class="wp-block-heading"><span id="9_Go_Multi-Channel">9. Go Multi-Channel</span></h2>



<p>Research indicates that many shoppers browse several channels before making a purchase. Therefore, e-commerce businesses should expand beyond their websites and consider selling on various platforms, including marketplaces like Amazon, Walmart, Etsy, social media platforms, and even physical stores. Embracing multiple channels can increase sales and improve customer loyalty for your brand.</p>



<h2 class="wp-block-heading"><span id="7_Develop_a_Social_Commerce_Strategy">7. Develop a Social Commerce Strategy</span></h2>



<p>Social commerce is one of the biggest trends in e-commerce, especially with the growing influence of younger generations. Connecting your e-commerce store to social media profiles and incorporating live-stream <a href="/shopify-review-from-web-agency-pros-cons-features-pricing/">shopping experiences</a>, influencer marketing, and exclusive deals on social platforms can help attract, engage, and convert shoppers. By aligning your social media strategy with the preferences of younger generations, you can build authenticity and trust, leading to increased brand loyalty.</p>



<h2 class="wp-block-heading"><span id="6_Prioritize_Great_Customer_Service">6. Prioritize Great Customer Service</span></h2>



<p>As competition in the e-commerce industry intensifies, customer experience becomes crucial in building brand loyalty. Excellent customer service can make or break your brand’s reputation and impact future sales. To ensure outstanding customer service, consider the following:</p>



<ul>
<li>Offering multiple communication channels, such as email, phone, live chat, social media, and SMS, for customer support.</li>



<li>Implementing self-service options, including FAQs and streamlined returns processes, to empower customers.</li>



<li>Responding promptly to negative feedback and resolving customer issues efficiently.</li>
</ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/05/roberto-cortese-9tYbOIpVcn4-unsplash-1-1024x683.jpg" alt="shopify website" class="wp-image-5115" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/05/roberto-cortese-9tYbOIpVcn4-unsplash-1-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/05/roberto-cortese-9tYbOIpVcn4-unsplash-1-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/05/roberto-cortese-9tYbOIpVcn4-unsplash-1-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/05/roberto-cortese-9tYbOIpVcn4-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="5_Adopt_Customer-First_Policies">5. Adopt Customer-First Policies</span></h2>



<p>E-commerce businesses can alleviate customer concerns and boost trust by adopting customer-first policies. Offering free shipping and returns, providing extended returns windows, and implementing guarantees for customer satisfaction can reduce perceived risks and encourage more purchases.</p>



<h2 class="wp-block-heading"><span id="4_Amplify_Your_Retention_Strategy">4. Amplify Your Retention Strategy</span></h2>



<p>Retaining existing customers is more cost-effective than acquiring new ones through paid ads. Implement loyalty or rewards programs, allowing customers to earn points for engaging with your brand and redeeming them for discounts or free products. Focusing on customer retention can enhance brand loyalty and drive repeat purchases.</p>



<h2 class="wp-block-heading"><span id="3_Boost_Cart_Values">3. Boost Cart Values</span></h2>



<p>To counteract increased business costs, encourage customers to make higher-value purchases. Offer discounts on bulk purchases, utilize cross-selling and product bundling techniques, and upsell similar products with added features or benefits.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2019/08/ux-store-jJT2r2n7lYA-unsplash-1024x683.jpg" alt="ui ux design development" class="wp-image-1435" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/08/ux-store-jJT2r2n7lYA-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/08/ux-store-jJT2r2n7lYA-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/08/ux-store-jJT2r2n7lYA-unsplash.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="2_Double_Down_on_Owned_Channels">2. Double Down on Owned Channels</span></h2>



<p>Owned channels, including your website, email, and SMS, provide more control and cost-effective marketing opportunities than other platforms. Enhancing your <a href="/a-guide-to-ecommerce-website-development-in-2022/">e-commerce website’s visual appeal</a>, user-friendliness, and conversion optimization can significantly impact online sales. Building and nurturing email and SMS subscriber lists also enables personalized campaigns to engage customers and drive conversions.</p>



<h2 class="wp-block-heading"><span id="1_Invest_in_Sustainability_and_Social_Impact">1. Invest in Sustainability and Social Impact</span></h2>



<p>As consumer awareness about sustainability and social responsibility grows, supporting brands with a positive impact becomes increasingly important. Aligning your brand with sustainability initiatives and transparently communicating your impact can attract new customers who prioritize these values and strengthen brand loyalty.</p>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>In conclusion, navigating the evolving e-commerce landscape requires e-commerce businesses to adapt and implement strategic growth approaches. Embracing a mobile-first approach, enhancing customer product knowledge, and exploring multiple sales channels is essential for success. Prioritizing customer service, adopting customer-first policies, and boosting retention strategies can build brand loyalty and drive long-term success. Finally, investing in owned channels, sustainability, and social impact allows e-commerce businesses to differentiate themselves and resonate with socially-conscious consumers.</p>



<p>By incorporating these ten e-commerce growth strategies into your business model, your online brand will be well-equipped to thrive and succeed in the competitive digital landscape 2023 and beyond.</p>


11 Ecommerce Growth Strategies to Thrive in 2023


<p>A primary goal for any business is to increase sales and conversions, both of which help to bolster revenues and make it more likely that first-time customers will become loyal customers who provide repeat business. In order to effectively convert visitors into leads, it’s important that you create strong calls-to-action and implement them on your website and in your marketing materials. <strong>A call-to-action is a </strong><a href="http://brytdesigns.com/usability-testing-methods/"><strong>simple phrase or statement</strong></a><strong> that involves telling visitors or viewers of an ad what kind of action they should take</strong> after looking at a page on your website or an ad that you’ve placed on Facebook. </p>



<p>Calls-to-action can be placed in <em>many different locations, which include landing pages, social ads, blog posts, and pop-up ads</em>. Your goal with a CTA should be pushing people to take the <a href="http://brytdesigns.com/2021-web-design-trends/">next step within the sales process</a>, which could be purchasing a product or signing up for a monthly newsletter. While some businesses make the mistake of overlooking CTAs or believing them to be ineffective, <strong>calls-to-action are essential if you want to direct visitors through the sales funnel.</strong> </p>



<p>To make sure that you’re <a href="http://brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">creating perfect CTAs</a> that are effective at increasing sales and conversions, it’s important that you identify your target audience. Any CTA that you create now and in the future should be directed towards this audience if you want to maximize the number of leads that you gain from your CTAs. <em>This article takes a look at some great examples of calls-to-action that should increase sales and bring in more leads. </em></p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Does_a_CTA_Mean_in_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What Does a CTA Mean in Marketing?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Sign_ups">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Sign ups</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Subscription">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Subscription</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Learn_More">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Learn More</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Join_Us">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Join Us</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Try_For_Free">
                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">Try For Free</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#How_To_Relate_to_Your_CTAs">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">How To Relate to Your CTAs</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion_About_CTAs">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Conclusion About CTAs</span>
    </a>
    </div></div></div>
</div></div>


<h2 class="wp-block-heading"><span id="What_Does_a_CTA_Mean_in_Marketing">What Does a CTA Mean in Marketing?</span></h2>



<p>When you’re creating a marketing campaign, it’s important that you include calls-to-action on all of your marketing materials. <strong>CTAs will encourage your target audience to take some kind of positive action,</strong> which is the goal of any marketing campaign. These statements will push your audience to begin the buyer’s journey, which should lead to your audience purchasing the product or service that you’re selling. When you start to create your CTAs, keep in mind that every marketing campaign is different and may have different goals. </p>



<p>If you want your audience to subscribe to a service that you offer, the CTAs that you create should be much different than what you would write if you wanted your audience to purchase an item that’s available on your website. If you’re wondering what makes a great CTA, <em>there isn’t a perfect solution that’s ideal for every business</em>. Your marketing strategy will dictate what your CTAs should look like. <strong>CTAs should also be written differently depending on where the CTA is being placed.</strong> If you’re creating a CTA for a pop-up ad, it shouldn’t be the same as the calls-to-action that you include in the blog posts on your website. The different types of CTAs include everything from subscription CTAs to try-for-free CTAs.</p>



<h3 class="wp-block-heading"><span id="Sign_ups">Sign ups</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="410" height="423" src="http://brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.01.23-PM.png" alt="sign up CTA" class="wp-image-3295" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.01.23-PM.png 410w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.01.23-PM-291x300.png 291w" sizes="(max-width: 410px) 100vw, 410px"></figure>



<p>This kind of CTA is designed to get the audience to sign up for an online course, a free trial, or a software product. <strong>These CTAs have proven to be highly effective at converting visitors into leads who may eventually make a purchase</strong>. The “Sign Up” CTA should include a link that takes the user to the page where they can sign up for your service or newsletter. An example of this CTA is “Sign Up for Free”. </p>



<h3 class="wp-block-heading"><span id="Subscription">Subscription</span></h3>



<p>A subscription CTA is one type of CTA that isn’t designed to get the user to make a purchase. Instead, <strong>the user will be subscribing to receive various updates from the company that you represent</strong>. These CTAs are typically placed in company blogs and are designed to help bolster readership numbers. When writing a subscription CTA, it’s best to keep the CTA short. The “Subscribe” CTA tells users everything they need to know in just one word, which means that you shouldn’t add anything to it.</p>



<h3 class="wp-block-heading"><span id="Learn_More">Learn More</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="512" height="243" src="http://brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.03.38-PM.png" alt="learn more CTA" class="wp-image-3296" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.03.38-PM.png 512w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/Screen-Shot-2021-03-07-at-11.03.38-PM-300x142.png 300w" sizes="(max-width: 512px) 100vw, 512px"></figure>



<p>Another CTA to consider is learn more, <strong>which pushes the visitor to gain more knowledge about your business or a product that you offer</strong>. If the user has been taken to a landing page that briefly mentions a product your company offers, the CTA could tell the visitor to learn more about that specific product. An example of this CTA is “Continue to Learn More”. </p>



<h3 class="wp-block-heading"><span id="Join_Us">Join Us</span></h3>



<p>Another simple and effective CTA is “Join Us”, which doesn’t need to include any other words and is <strong>commonly used to gain more users for online communities</strong>. This CTA is also useful if your product requires users to collaborate on a regular basis. The “Join Us” CTA is typically placed in blogs and on ads that take users to landing pages on your website. An example of this CTA is “Get Started Today”. </p>



<h3 class="wp-block-heading"><span id="Try_For_Free">Try For Free</span></h3>



<p>The “Try for Free” CTA is highly compelling since practically every internet user would like to try a service or product without needing to spend any money. If your business offers any kind of <a href="http://brytdesigns.com/contact-form-template-wordpress/">free trial</a>, the “Try for Free” CTA is <strong>perfect at pushing users to demo the product or service before they decide if the product is worth the cost</strong>. This CTA is also versatile and can be used in all of your marketing materials, which include any <a href="http://brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">email marketing</a> that you perform. An example of this CTA is “Try for Free for a Month”. </p>



<h2 class="wp-block-heading"><span id="How_To_Relate_to_Your_CTAs">How To Relate to Your CTAs</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="678" src="http://brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210-1024x678.jpg" alt="relating to your CTAs" class="wp-image-3299" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-lukas-577210.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When you’re attempting to create the perfect CTAs that users will relate to, there are <em>three questions that you should ask yourself</em>, which include:</p>



<ul><li>Do you want to boost sales?<br></li><li>Do you want to increase the number of subscriptions that your website has?<br></li><li>Do you want to push readers to another page on your website?<br></li></ul>



<p>The key towards creating an effective CTA is to <strong>understand what your target audience wants and to provide it to them</strong>. Once you know what you want to do with your CTA, you should better understand how to develop the ideal CTA. Make sure that you <a href="http://brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">analyze the competition</a> to determine which CTAs have allowed them to garner success and which ones have failed. If you share an audience with your primary competition, the analysis that you perform should give you some useful insights into which types of CTAs users respond well to. </p>



<p>Calls-to-action are important for any brand or business because they make it easy for companies to push users into taking further action that supports the brand. If you include a CTA in your marketing materials that tells users to “Try a Free Trial”, this CTA should directly increase the number of people who try your product or service for free. </p>



<p>Once the free trial is over, many of these individuals will decide to purchase the product or service if they were satisfied with the free trial. However, you can’t get people to sign up for a free trial if you never provide them with the opportunity. <strong>Many users don’t decide to take an action that pushes them further down the sales funnel unless they are guided by a CTA </strong>to subscribe or sign up. The right CTA can pay dividends towards boosting sales and conversion rates.</p>



<p></p>



<h2 class="wp-block-heading"><span id="Conclusion_About_CTAs">Conclusion About CTAs</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="http://brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg" alt="call to actions" class="wp-image-3298" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/scott-graham-5fNmWej4tAA-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Whether you’re attempting to improve your website or would like to enhance your marketing materials,<strong> CTAs are essential statements that can help push users to take an action that will improve your sales and increase conversion rates.</strong> The CTAs that you create depend primarily on the kind of action that you want your audience to take. CTAs can center around free trials, subscriptions, and memberships. In order to develop effective CTAs, <em>some of the questions that </em><a href="http://brytdesigns.com/6-areas-of-focus-for-successful-brand-messaging/"><em>brands should ask themselves</em></a><em> </em>during this process include:</p>



<ul><li>When are calls-to-action appropriate?<br></li><li>What strategies should be used to create a strong CTA?<br></li><li>Should A/B testing be used to improve CTAs?<br></li><li>Does the tone of the CTA match the audience?<br></li></ul>



<p>Once you answer these questions, you should be well on your way to creating effective CTAs that you can include anywhere on your website or in your marketing materials. <strong>When looking specifically at A/B testing, this kind of usability testing is highly effective at allowing you to create the perfect CTA.</strong> <a href="http://brytdesigns.com/what-is-a-b-testing/">A/B testing involves showing two variants of a CTA</a> to two separate segments of your main audience. The two variants that you show may only differ by a single word. As you perform several A/B tests, you should identify which variants are more effective at appealing to your main audience and pushing them to take action.</p>



<p>No matter what the call-to-action is being used for, the best CTAs are simple and straightforward requests that don’t ask too much of the audience. <em>At least one CTA should be included on every page of your website</em>, in every blog article that you write, and on every marketing material and ad that you place online. Users should always be presented with an opportunity to take the next step in the sales process.                       </p>


10 Inspirational Call To Action Examples to Boost Your Sales & Conversions!


<p>When you use pay-per-click ads to market your business, brand, or product, it’s important that you measure the performance of these ads consistently to ensure that they’re <a href="http://brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">bringing in new customers</a> and helping you increase sales.<strong> The best way to measure the performance of your PPC ads is by looking at the click-through rate of the ads that you’ve placed online</strong>. CTR is a very simple metric that allows you to identify the number of people who have clicked on your ads and have been taken to your website. An effective PPC ad will have high click-through rates. </p>



<p><em>The formula for CTR is clicks/impressions = CTR</em>. The total impressions of an ad refers to the amount of people who have viewed your ad. If a high percentage of people who view the ad end up clicking through to your website, this indicates that your ad is popular and effective at driving sales. If you’re trying to identify what the right score is for CTR, there’s no exact number that your ads should obtain. <strong>The average click-through rate with AdWords is right around 1.91 percent</strong>. However, this isn’t necessarily a great CTR. For search ads, a quality score would be around 4-5 percent. On the other hand, a good score for display ads would be just under one percent. </p>



<p>When you want to measure the success of your PPC ads, the best tool for looking at the click-through rate of an ad is <em>Google Analytics</em>. With this tool, you can determine the click-through rate of every ad that you’ve placed on the Google search engine. While it’s recommended that you take steps to improve the <a href="http://brytdesigns.com/paid-advertising-ultimate-guide/">click-through rate of your PPC ads</a>, it’s also important that you don’t allocate too much of your marketing budget to doing so.<strong> Click-through rates can vary significantly from ad to ad</strong>. Each advertising campaign that you create will also have different audiences and goals, which means that you shouldn’t always attempt to reach a specific CTR. </p>



<h3 class="wp-block-heading"><span id="Two_Different_Types_of_CTR">Two Different Types of CTR</span></h3>



<p>The two different types of ads that CTR is used for include search ads and display ads. <strong>Search ads</strong> are advertisements that appear at the very top of search results. If these ads are <a href="http://brytdesigns.com/what-is-a-b-testing/">attached to the right keywords</a>, you could bring a significant amount of traffic to your website. <strong>Display ads</strong> appear on other websites in articles and are typically related to services or products that the user recently searched for. The CTR for display advertisements is almost always lower when compared to the CTR for search ads. While search ads blend in with other results, display ads are clearly identifiable as marketing, which many users automatically avoid. <em>This article goes into detail about the steps you can take to enhance the click-through rate of your ads. </em></p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Two_Different_Types_of_CTR">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Two Different Types of CTR</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_Determines_a_Good_CTR">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Determines a ‘Good’ CTR?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_To_Improve_Your_CTR">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How To Improve Your CTR</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Target_Your_Audience">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">1. Target Your Audience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Be_Specific">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">2. Be Specific</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Utilize_Sitelink_Extensions">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">3. Utilize Sitelink Extensions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Modify_Your_Display_Ad">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">4. Modify Your Display Ad</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Conclusions_to_Click-Through_Rates">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Conclusions to Click-Through Rates</span>
    </a>
    </div></div></div>
</div></div>


<p></p>



<h2 class="wp-block-heading"><span id="What_Determines_a_Good_CTR">What Determines a ‘Good’ CTR?</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="576" src="http://brytdesigns.com/wp-content/uploads/2021/03/launchpresso-qqaFqXKBMig-unsplash-1024x576.jpg" alt="google adwords for CTR" class="wp-image-3279" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/launchpresso-qqaFqXKBMig-unsplash-1024x576.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/launchpresso-qqaFqXKBMig-unsplash-300x169.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/launchpresso-qqaFqXKBMig-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>To better understand the importance of click-through rate, you should know more about what determines a good CTR.<strong> The primary factors that indicate a good CTR include keywords, ad positioning, and the quality of the imagery that you use in your ads. </strong>While there are a variety of different benchmark studies that can be used to identify if your ad has a good click-through rate, these studies aren’t able to provide precise answers. In reality, all of the variables mentioned above mean that a good click-through rate can differ from ad to ad. </p>



<p>When you want to create search ads and display ads for your website, the main platform that <strong>these ads can be created with is </strong><a href="http://brytdesigns.com/google-analytics-expert/"><strong>Google AdWords</strong></a><strong>.</strong> If you gain high click-through rates for your ads, you may be able to obtain better ad positions for lower costs on the Google AdWords platform. Good CTR rates will vary by industry. For search ads, the average CTR for the real estate industry is right around 7.58 percent. On the other hand, the average CTR for the education and employment industry is as low as 2.75 percent. Before you <a href="http://brytdesigns.com/google-tag-manager-vs-google-analytics/">measure the performance of your PPC ads</a>, <em>you should first identify what the average CTR is for your industry.</em> Because search ads gain higher click-through rates when compared to display ads, <strong>the best type of advertising for achieving a higher CTR a search ad.</strong></p>



<p></p>



<h2 class="wp-block-heading"><span id="How_To_Improve_Your_CTR">How To Improve Your CTR</span></h2>



<p>While you shouldn’t spend too much of your marketing budget on making improvements to the CTR of your paid ads,<strong> there are some cost-effective ways to improve and enhance your CTR</strong>. Benchmarks are great for helping you determine if your CTR is where it should be. You can view the baseline performance of your ads and compare it to the competition. Because of how different each PPC campaign is from one another, making comparisons can still be difficult, which means that you shouldn’t rely on benchmark tools. While there are plenty of benchmark tools that you can use to measure your CTR, <em>likely the best would be </em><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.wordstream.com/google-adwords-benchmark-tools" target="_blank"><em>WordStream</em></a>, which is free to use. </p>



<p></p>



<h3 class="wp-block-heading"><span id="1_Target_Your_Audience">1. Target Your Audience</span></h3>



<p>The first step that’s needed to improve the click-through rate of your ads is to <a href="http://brytdesigns.com/improve-website-traffic-and-conversions-with-a-website-audit/">target your audience</a>, <strong>which means that your ads need to be paired with the right search results</strong>. No matter how amazing your ad copy is or how appealing the imagery is, your ad won’t be clicked on if the people who are viewing the ad aren’t a part of your primary audience. Targeting has proven to be a pain point for many businesses. In 2017, over 60 percent of advertisers for small businesses didn’t focus on targeting the right audiences, which caused poor performance. </p>



<p>There are <em>many tools you can use to identify who your core audience is</em>. For instance, you can use targeting parameters on Facebook to learn more about your main audience. Keep in mind that your targeting efforts should be focused. If the audience is broad, you’ll likely send your advertisements to too many people. If the primary goal that your company has is to increase sales, <strong>targeting too many people will cause you to spend too much money for very little gains</strong>. Focus primarily on the people who are most likely to purchase your product or create an account on your website.</p>



<p></p>



<h3 class="wp-block-heading"><span id="2_Be_Specific">2. Be Specific</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="http://brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960420-1024x682.jpg" alt="" class="wp-image-3280" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960420-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960420-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960420.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>You should also be specific when talking with your audience if you want to improve the CTR of your ads. Many businesses make the mistake of creating generic ad copy that doesn’t match the specificity of the search phrase that the potential customer used. <strong>When a user enters a highly specific phrase into a search engine, your search ad should be written as an exact match for the keyword</strong>. Try to avoid putting numerous keywords into a single search ad. </p>



<p>Because of the importance of using the right keywords in your search ads, make sure that you improve the <a href="http://brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">search engine optimization</a> for your website. While you create the ad copy for your search ads, you should include aspects of your product or service that set your business apart and resonate with your core audience. These aspects could be anything from the main features of your product to free shipping.</p>



<p></p>



<h3 class="wp-block-heading"><span id="3_Utilize_Sitelink_Extensions">3. Utilize Sitelink Extensions</span></h3>



<p> If you want to spruce up your search ads, <em>it’s highly recommended </em>that you use sitelink extensions. The ads that you can create on Google AdWords are very basic and can only include 30 characters for the headline and 80 characters for the description. You can avoid the hassle of fitting good copy into such tight restrictions by adding sitelinks to your add, which are extra links that you can place below your description. </p>



<p>These links should be related to the primary link that the ad takes the visitor to. <strong>Sitelink extensions are great when you want to make sure that your ads are specific to the interests of your main audience</strong>. For desktop ads, consider using six sitelinks. On the other hand, mobile ads work best with four sitelinks.</p>



<p></p>



<h3 class="wp-block-heading"><span id="4_Modify_Your_Display_Ad">4. Modify Your Display Ad</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="http://brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960323-1024x682.jpg" alt="modifying your display ads" class="wp-image-3281" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960323-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960323-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/03/pexels-george-morina-4960323.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>While search ads are typically more effective at bringing visitors to a website, you should still focus on improving the CTR of your display ads. The CTR for a standard display ad is typically very low and can be around 0.1-0.2 percent. If the CTR for your display ads is currently lower than the average, it’s important to modify your display ad. <strong>The primary thing that you should do is choose the best size for the ad. </strong>Google states that the most effective sizes for display ads are:</p>



<p></p>



<ul><li>300×600 pixels for a half page<br></li><li>336×280 pixels for a large rectangle<br></li><li>300×250 pixels for a medium rectangle<br></li><li>320×100 pixels for a <a href="http://brytdesigns.com/google-amp/">large mobile banner</a><br></li><li>780×90 pixels for a leader-board<br></li></ul>



<p>Make sure that you also<strong> perform some testing with different ads to determine which ones are most effective</strong> at increasing click-through rates. If your ads aren’t performing well, it’s possible that the <a href="http://brytdesigns.com/2021-web-design-trends/">imagery should be changed altogether</a>. You should also think about conducting extensive research on the competition to identify what works best, which will allow you to improve your own ads. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Conclusions_to_Click-Through_Rates">Conclusions to Click-Through Rates</span></h2>



<p>CTR has always been a difficult metric to measure. Because of the large number of variables that can alter the click-through rates of an ad, <em>gauging the success of a marketing campaign can’t be done solely by looking at click-through rates</em>. However, these rates can help you determine if your ads are effective and if changes should be made to enhance your ad copy or improve the imagery. If your click-through rates begin to improve, it’s likely that you’re doing better at reaching your target audience, which can be highly valuable towards your future success.</p>



<p><strong>Trial and error is a key factor of improving your click-through rates</strong>. You can’t be certain about the results of your improvements until you’ve tested them. The four methods for improving your click-through rates include targeting your audience, being specific, using site link extensions, and modifying your display ads. Once you make these improvements, you should notice an increase in your click-through rates. A better CTR should also help with your CRO efforts by increasing conversion rates.                      </p>


Understanding Click-Through-Rate (CTR) and How To Improve It


<p>For anyone who wants to continue to be successful at marketing their business or brand, <strong>it’s important to stay up-to-date on the latest marketing trends</strong>, which change on a regular basis. While there are several steps you can take to increase your knowledge of the most recent marketing trends, among the most effective methods is to take an <a href="https://wp.brytdesigns.com/what-to-look-for-in-an-online-marketing-course/">online marketing course</a>. These courses usually come in the form of certifications that can be used to pad your resume and help you become more knowledgeable about essential marketing techniques. <strong>The right certifications and courses will look fantastic on your resume</strong>. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Google_Analytics">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">1. Google Analytics</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_YouTube_Certification">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">2. YouTube Certification</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_American_Marketing_Association_AMA_Digital_Marketing_Course">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">3. American Marketing Association (AMA) Digital Marketing Course</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_HubSpot_Inbound_Marketing_Course">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">4. HubSpot Inbound Marketing Course</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_Facebook_Blueprint_Certifications">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">5. Facebook Blueprint Certifications</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#6_Google_AdWords_Certification">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">6. Google AdWords Certification</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#7_Copyblogger_Certified_Content_Marketer">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">7. Copyblogger Certified Content Marketer</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#8_HubSpot_Content_Marketing_Certification">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">8. HubSpot Content Marketing Certification</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Final_Thoughts">
                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">Final Thoughts</span>
    </a>
    </div></div></div>
</div></div>



<p>The only issue with taking an online marketing course is that it can be difficult to decipher which courses are good and which should be avoided. You don’t want to waste your time and money only to find out that the curriculum is surface-level or that the course isn’t viewed well by prospective employers. To effectively determine which courses are the best for you,<em> it’s important to only look for courses that have a sterling reputation and that you can be confident will provide you with useful content that’s relevant to your needs </em>as someone who wants to <a href="https://wp.brytdesigns.com/creating-an-impressive-marketing-portfolio-that-will-impress-your-clients/">improve their marketing skills</a>. </p>



<p>These courses or certificates<strong> typically take around six months to a year to complete</strong>. However, most online courses allow you to learn the subject matter at your own pace, which means that the duration of the program depends somewhat on you. Once the program has been completed, you should receive a certificate or certification, which mainly depends on what type of program you’ve taken.<em> Keep in mind that a certificate is different from a degree. </em></p>



<p>The main difference between a certificate and degree is that a degree provides more comprehensive learning opportunities and will allow you to be more knowledgeable about a given subject. Degrees also look better on resumes. In many cases, certificates are used to learn a specific skill or to make sure that you stay on top of the industry that you work in. While certificates may not be as beneficial as degrees, they can be completed in a much quicker time-frame and will give you the knowledge you require to tackle most of the challenges that you come across when marketing your brand. <strong>Because of how important marketing is to any brand, taking these courses should also </strong><a href="https://wp.brytdesigns.com/6-areas-of-focus-for-successful-brand-messaging/"><strong>improve your brand messaging</strong></a>. This article takes a look at eight of the top online marketing courses that are available for anyone to complete. </p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Marketing trends continue to change on a regular basis which is why it is always beneficial to stay-up-to date with some quick marketing courses.</li><li>Our article analyzes the top eight courses we recommend that will also boost your resume and help you become more knowledgeable about essential marketing techniques.</li></ul>



<h2 class="wp-block-heading"><span id="1_Google_Analytics">1. Google Analytics</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="421" height="170" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.11.59-PM.png" alt="" class="wp-image-3081" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.11.59-PM.png 421w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.11.59-PM-300x121.png 300w" sizes="(max-width: 421px) 100vw, 421px"></figure>



<p><a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a> is among the most popular tools that a marketer can use to analyze and measure how their web traffic has grown. While the basic features of this tool are easy to use, it contains some potent features that only advanced users will be able to get the most out of. The Google Analytics certificate is designed to help you learn all there is to know about the Google Analytics tool. Just like the tool, the<em> Google Analytics certificate program is free to take</em>. Keep in mind that Google recommends that anyone who takes the exam has at least some hands-on experience with Google Analytics. </p>



<p>Extensive study materials are provided by Google, which will prepare you for the exam ahead. <strong>The test itself is comprised of 70 questions and will take anywhere from 4-6 hours to complete</strong>. Once you have passed the test, you will receive a certificate from Google. If you fail, you can choose to retake the test in one week. The certificate that you obtain is<em> good for 12 months.</em> When you complete the test, you will receive the Google Analytics program for free. </p>



<p></p>



<h2 class="wp-block-heading"><span id="2_YouTube_Certification">2. YouTube Certification</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="489" height="163" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.13.10-PM.png" alt="" class="wp-image-3082" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.13.10-PM.png 489w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.13.10-PM-300x100.png 300w" sizes="(max-width: 489px) 100vw, 489px"></figure>



<p>YouTube Certification is a certificate program that provides users with a comprehensive education on YouTube and how to use it for marketing purposes. Keep in mind that many modern employers search for knowledge of video marketing when looking through a resume. The certified program on YouTube is available to anyone and will provide you with a certificate if you pass. The cost of this <em>certification program is free</em>. </p>



<p><strong>There are three separate programs that you can take</strong>, all of which have varying time commitments. The three courses <em>include content ownership, asset monetization, and channel growth</em>. Once you have studied all of the materials for your course of choice, you will be able to take a test. Anyone who passes receives a certification that they can use on their resume. This particular <em>certificate is valid for a period of 18 months</em>, after which you will need to retake the course.</p>



<p></p>



<h2 class="wp-block-heading"><span id="3_American_Marketing_Association_AMA_Digital_Marketing_Course">3. American Marketing Association (AMA) Digital Marketing Course</span></h2>



<figure class="wp-block-image is-resized"><img decoding="async" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-8.59.47-PM.png" alt="" class="wp-image-3072" width="525" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-8.59.47-PM.png 439w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-8.59.47-PM-300x131.png 300w" sizes="(max-width: 439px) 100vw, 439px"></figure>



<p>American Marketing Association Digital Marketing Course is provided by the largest marketing association in the world. In partnership with LinkedIn Learning, the American Marketing Association has provided a fantastic course that <strong>allows students to become a Professional Certified Marketer for Digital Marketing</strong>. The point of the course and the eventual exam that you take is to help you learn how to create, execute, and fully track digital marketing strategies. </p>



<p>This certificate looks great on any resume because of the broad ideas that it covers. If you are currently a <em>member of the AMA, this course will cost $249</em>. For everyone else,<em> the price of the course is $349</em>.<strong> You can complete this course at your own pace</strong>, which means that the time commitment varies. The certificate that you obtain is<em> valid for three years</em>. </p>



<p></p>



<h2 class="wp-block-heading"><span id="4_HubSpot_Inbound_Marketing_Course">4. HubSpot Inbound Marketing Course</span></h2>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.06.36-PM.png" alt="" class="wp-image-3076" width="525" height="192"></figure>



<p></p>



<p>HubSpot Inbound Marketing Course is a specialized course that teaches you all there is to know about inbound marketing and the various strategies that you can use to help potential customers find your business. Since HubSpot is considered to be a leading authority when it comes to inbound marketing, this particular course will look great on your resume.<strong> The course includes seven separate modules that extend to creating buyer personas, the fundamentals of inbound, and understanding the journey of the buyer</strong>. The course is <em>free to complete </em>on HubSpot Academy and<em> takes only 2-3 hours to finish</em>. The certificate is valid for two hours after you pass the test. </p>



<p></p>



<h2 class="wp-block-heading"><span id="5_Facebook_Blueprint_Certifications">5. Facebook Blueprint Certifications</span></h2>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.02.34-PM.png" alt="" class="wp-image-3074" width="570" height="168" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.02.34-PM.png 527w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.02.34-PM-300x88.png 300w" sizes="(max-width: 570px) 100vw, 570px"></figure>



<p>Facebook Blueprint Certifications are designed to help marketers learn how to market their businesses or brands on Facebook, which is a highly popular platform that’s used by nearly 1.5 billion people across the world. This is different from a standard marketing course in that <strong>you are required to demonstrate your marketing skills specifically for the Facebook platform</strong>. </p>



<p>There are <strong>two separate certifications that you can obtain</strong>, which include the<em> Facebook Certified Buying Professional and the Facebook Certified Planning Professional</em>, both of which <em>cost $150 to take</em>. Each certificate program comes with two exams that you will be required to pass. Overall, your score must be 700 or higher. Once you obtain a certification, it will remain valid for up to one year. The time commitment needed to complete one of these programs is around <em>2-3 days</em>. </p>



<p></p>



<h2 class="wp-block-heading"><span id="6_Google_AdWords_Certification">6. Google AdWords Certification</span></h2>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.04.49-PM.png" alt="" class="wp-image-3075" width="529" height="188" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.04.49-PM.png 558w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.04.49-PM-300x106.png 300w" sizes="(max-width: 529px) 100vw, 529px"></figure>



<p>The Google AdWords Certification will help you become proficient in the Google AdWords platform, which is a platform that focuses on digital advertising. Because of how important digital advertising is to today’s marketers, having the Google AdWords certification can be a boon to your resume. The certificate is valid for a single year and requires you to pass two separate exams. The first exam consists of 100 questions and needs to be completed in two hours. For the second exam, you will have 90 minutes to answer 70 questions. If you initially fail the exam, you can take it again in one week.</p>



<p></p>



<h2 class="wp-block-heading"><span id="7_Copyblogger_Certified_Content_Marketer">7. Copyblogger Certified Content Marketer</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="258" height="252" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.14.27-PM.png" alt="" class="wp-image-3083"></figure>



<p>Copyblogger Certified Content Marketer is likely the top content marketing certification that can be earned online. However, <strong>the course is only available at specific times of the year</strong>. If you want to complete this program, the only way to register for it is by submitting an email address in order to obtain a notification when the signups open, which <em>typically occurs twice every year. </em></p>



<p>The content samples that you write during your coursework will be reviewed directly by professional writers, which is why <em>certification with this program doesn’t expire once you receive it</em>. Completing this course also makes you eligible for what’s known as master-level training, which is only available by invite. The<em> cost of this program is $495</em>. When you want to complete this certificate program, you can do so at your own pace. </p>



<p></p>



<h2 class="wp-block-heading"><span id="8_HubSpot_Content_Marketing_Certification">8. HubSpot Content Marketing Certification</span></h2>



<figure class="wp-block-image is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-17-at-9.08.23-PM.png" alt="" class="wp-image-3079" width="525" height="192"></figure>



<p></p>



<p>HubSpot Content Marketing Certification is another highly useful HubSpot <strong>certificate program that teaches you how to </strong><a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/"><strong>write premium content</strong></a><strong> that’s relevant to a target audience</strong>. When recruiters are searching for top candidates, they will invariably look for someone who knows how to perform content marketing at a high level. </p>



<p>This particular certificate program <strong>covers 12 separate categories</strong>, which center around the <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">best practices for content marketing</a>. Despite how extensive this program is, it’s <em>completely free to take</em>. Once you start taking this course, you should be able to<em> complete it in around four hours</em>. The certificate that you receive will be<em> valid for 25 months</em>. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Final_Thoughts">Final Thoughts</span></h2>



<p>Before you start taking a marketing course, it’s important to understand that taking one of these courses can be highly beneficial for a number of reasons. For one, <strong>well-recognized certificates can give you an advantage over the competition</strong>. When a hiring manager or recruiter sees that you have obtained one or more of the aforementioned certificates, it’s likely that these individuals will believe you to be a better hire over someone who has a resume that’s better on paper. <em>Keep in mind that some of these programs have clubs and strong networking opportunities</em> that can provide you with a pathway for future employment. These clubs are also great for discussing marketing with like-minded professionals. </p>



<p><strong>If you’re trying to determine whether you should obtain a degree or a certificate, both of these course types have their pros and cons</strong>. While degrees are typically better for younger individuals who have yet to obtain a job in the marketing industry, certificates allow you to gain extensive knowledge about very specific areas of focus as it pertains to marketing. With a certificate in hand about Google AdWords or content marketing, you can more easily focus on a niche within the industry, which could make it easier to obtain the job that you want. Certificate programs are also less costly and take less time to complete when compared to degree programs. The path that you take depends on where you are in your career and what opportunities you would like to have in the future.                       </p>


8 of the Best Online Marketing Courses (You Can Start Right Now)


<p>When running any type of business, it’s important that you’re aware of the different marketing methods at your disposal, one of which is direct-to-consumer. <strong>D2C marketing is a type of strategy that involves a company promoting or selling a service or product to the consumer directly</strong>, which means that no other parties are involved with this type of transaction. An increasing number of small and large businesses are opting to manufacture their own products, <a href="https://wp.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">promote the product</a>, sell the product, and eventually ship the purchased product to the buyer, which <em>means that only one company has control over the entire process. </em></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Pros_and_Cons_of_Using_D2C_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Pros and Cons of Using D2C Marketing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Most_Common_D2C_Digital_Marketing_Strategies">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">The Most Common D2C Digital Marketing Strategies</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Search_Engine_Optimization">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Search Engine Optimization</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Paid_Advertising">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Paid Advertising</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Social_Media">
                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">Social Media</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Content">
                    <span class="lwptoc_item_number">2.4</span>
                <span class="lwptoc_item_label">Content</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#How_to_Win_at_D2C_Marketing">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How to Win at D2C Marketing</span>
    </a>
    </div></div></div>
</div></div>



<p>This term is commonly used with millennials today because these customers have different expectations and preferences when buying a product. These new expectations have brought about significant change within the overall economy as businesses attempt to <a href="https://wp.brytdesigns.com/6-areas-of-focus-for-successful-brand-messaging/">adapt to what their customers require</a>. Millennials want heightened convenience, a simple and streamlined purchase process, and a distinct brand experience when buying any type of product. </p>



<p>On today’s market, <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">direct-to-consumer marketing</a> is more important than ever and has proven to be beneficial for the companies as well. For instance, <strong>companies are able to collect data easier when using this technique</strong>. If your company acts as the manufacturer, distributor, and retailer throughout the entire transaction, you can obtain an ample amount of customer data that you can use to enhance your marketing efforts. You miss out on at least some customer data if you aren’t involved in certain aspects of the creation and sale of your product. This article offers a closer look at D2C marketing and what it can do for your business. </p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>D2C marketing stands for direct-to-consumer marketing and involves a company selling a product or service directly to a consumer without other parties involved.</li><li>There are numerous pros to this marketing strategy such as ability to cater to customer needs and much more we discuss below.</li><li>The most common D2C digital marketing strategies we discuss below are SEO, paid advertising, content, and social media. </li></ul>



<p></p>



<h2 class="wp-block-heading"><span id="Pros_and_Cons_of_Using_D2C_Marketing">Pros and Cons of Using D2C Marketing</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/sebastian-herrmann-NbtIDoFKGO8-unsplash-1024x683.jpg" alt="" class="wp-image-3028" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/sebastian-herrmann-NbtIDoFKGO8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/sebastian-herrmann-NbtIDoFKGO8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/sebastian-herrmann-NbtIDoFKGO8-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>To understand the pros and cons associated with D2C marketing, you should first understand what <a href="https://wp.brytdesigns.com/b2b-vs-b2c-marketing-differences/">B2B and B2C marketing</a> are. <strong>B2B marketing involves marketing your products or services directly to another business as opposed to a consumer</strong>. On the other hand, B2C marketing is centered around marketing products and services to consumers. While these two approaches differ, <em>the strategy of each is similar</em>. D2C marketing is unique because the manufacturer will sell and market the product directly to the consumer, which doesn’t usually occur with B2C marketing. </p>



<p> The <em>beneficial aspects of D2C marketing</em> include:</p>



<ul><li><strong>Better control</strong> – When you operate as a D2C brand, you’ll find that you have full control over customer service, your product, your reputation, and brand messaging<br></li><li><strong>The ability to obtain more customer data</strong> – You will have access to more customer data with D2C marketing, which should make it easier to convert customers and provide them with personalized experiences. You can even conduct <a href="https://wp.brytdesigns.com/usability-testing-methods/">A/B testing</a> to identify which aspects of the transaction process could be improved.<br></li><li><strong>Building relationships with customers is easier</strong> – Since the manufacturer will directly interact with the customers who purchase the product, they can obtain important feedback that will help them craft a superior product<br></li></ul>



<p>While D2C marketing can be highly beneficial, there are <em>some negative aspects of this marketing</em> that you should be aware of, which include:</p>



<ul><li><strong>Complex supply chain requirements</strong> – If your business is relatively small, it can be very difficult to adjust to the significant supply chain requirements that come with covering every aspect of a transaction<br></li><li><strong>The need to have business experience in numerous areas</strong> – Along with understanding how to effectively market your product to potential customers, your business will also be tasked with knowing how to ship items and cover other facets of the transaction<br></li><li><strong>Difficulties with converting customers</strong> – Many D2C brands will start out by offering free product trials and very low pricing, which can make it difficult to retain customers once these special offers end<br></li></ul>



<h2 class="wp-block-heading"><span id="The_Most_Common_D2C_Digital_Marketing_Strategies">The Most Common D2C Digital Marketing Strategies</span></h2>



<p>Digital marketing involves any marketing technique that uses the internet or an electronic device. While traditional marketing methods are still effective, they have become increasingly costly. In comparison, <strong>digital marketing techniques are relatively affordable</strong>. It’s also important to understand that digital marketing strategies typically have a wider reach than traditional marketing methods. The <a href="https://wp.brytdesigns.com/content-marketers-beware-summary-bots-and-important-seo-strategies-for-2020/">many strategies available to you</a> include everything from social media marketing to paid advertising. Understanding each type of marketing is necessary if you want your company to be a successful D2C business. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Search_Engine_Optimization">Search Engine Optimization</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/digital-marketing-1725340_1920-1024x682.jpg" alt="" class="wp-image-3027" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/digital-marketing-1725340_1920-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/digital-marketing-1725340_1920-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/digital-marketing-1725340_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><a href="https://wp.brytdesigns.com/transforming-your-business-with-seo-marketing-services/"><strong>Search engine optimization</strong></a> involves making sure that your website appears towards the very top of search rankings for the keywords and top phrases that relate to your company.<strong> Better search rankings equate to more visibility and higher conversion rates</strong>. Without having a <a href="https://wp.brytdesigns.com/8-fantastic-free-seo-tools-2020/">strong SEO strategy</a> in place, it’s very likely that your business won’t reach the level of online success that you’re looking for. </p>



<p>When you want to implement search engine optimization as a D2C company, <em>it’s important to understand that </em><a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/"><em>SEO is everything</em></a><em> to this type of company. </em>As a D2C brand that doesn’t have access to a vast network of brick-and-mortar storefronts and retail partners, you will be tasked with distributing content on your own. As such, your website and eCommerce platform must provide users with the type of experience that they’re looking for. </p>



<p>Better search engine optimization will bring additional visitors to your site and increase the possibility that you will gain conversions. Keep in mind that <em>Google and Bing are the two primary search engines that you should focus on</em> when attempting to improve rankings and search engine optimization. While <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google may be more popular</a>, it’s important that your website is optimized for Bing as well. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Paid_Advertising">Paid Advertising</span></h3>



<p><a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/"><strong>Paid advertising</strong></a> is a core aspect of any digital marketing strategy. There are several different types of paid advertising, the primary of which is PPC advertising.<strong> With PPC advertising, the marketer only pays for the ad when a user clicks on it</strong>, which helps to keep costs down and allows the marketer to more readily identify how well or otherwise the ad is performing. </p>



<p>When it comes to D2C, pay-per-click advertising is<em> highly important and can provide companies with a fantastic ROI</em>. For every dollar that’s spent on marketing, it’s possible for D2C companies to bring in $2 in revenues. Visitors who reach your website from PPC ads are also 1.5 times more likely to end up converting when compared to individuals who <a href="https://wp.brytdesigns.com/bing-vs-google/">reach your website through organic means</a>. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Social_Media">Social Media</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/12/nordwood-themes-yyMJNPgQ-X8-unsplash-1024x683.jpg" alt="" class="wp-image-3025" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/12/nordwood-themes-yyMJNPgQ-X8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/nordwood-themes-yyMJNPgQ-X8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/12/nordwood-themes-yyMJNPgQ-X8-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/"><strong>Social media advertising</strong></a> is essential for eCommerce storefronts, which is mainly due to how fast social media platforms are growing. When D2C companies implement social media advertising, <strong>they can benefit from a broader reach, greater brand visibility, and the ability to obtain traffic </strong>that’s sent directly to their storefront. If you implement <a href="https://wp.brytdesigns.com/paid-vs-organic-social-media/">organic social media advertising</a>, <em>you can bring in new customers without having to spend a substantial sum of money</em>. </p>



<p>The right content on social media platforms can increase the number of back-links that are sent to your website as well. The most popular platforms that you can perform social media marketing on include <a href="https://wp.brytdesigns.com/using-hashtag-analytics-to-find-success-for-your-business/">Twitter, Facebook, and Instagram</a>. Keep in mind that there are many distinct types of ads that you can place on social media platforms, which include everything from video ads and messenger ads to carousel ads and photo ads. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Content">Content</span></h3>



<p>Content is another form of marketing that you can use as a D2C company. <strong>Providing your audience with premium content that’s relevant to their interests can pay dividends in increasing brand loyalty and boosting your conversion rates</strong>. For D2C businesses, content marketing is essential. No matter how well your PPC ads perform or how popular your brand appears to be on social media sites like Facebook and Instagram, you must provide site visitors with the type of content that they want to see when they reach your website. </p>



<p>Make sure that the <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">content you place on your website</a> is written with the customer at the forefront of your mind. <em>This content should answer customer questions, deftly guide the customer through the shopping experience, and meet the overall needs of the customer in question</em>. Keep in mind that Google ranks well-written content highly, which can bolster your search rankings. </p>



<p><strong>Google’s concept for content is referred to as EAT</strong>, which stands for <em>expert, authoritative, and trustworthy</em>. The content that’s included on your website should always appear to be written by an expert who knows what they’re talking about and is thorough and trustworthy. If you feel like you don’t have enough time to create the quality of content that your customers demand, consider hiring a <a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/">content marketing agency</a> to handle the creation of content for you. </p>



<p></p>



<h2 class="wp-block-heading"><span id="How_to_Win_at_D2C_Marketing">How to Win at D2C Marketing</span></h2>



<p>Because of how important D2C marketing has become with millennials, it’s highly recommended that you decide to use this strategy if you want to remain successful. <strong>Millennials have recently become the largest generation, which means that their marketing needs must be catered to</strong>. Keep in mind that D2C is relatively simple to integrate into your business practices when compared to other strategies. </p>



<p> This form of marketing can <em>help you increase your ROI significantly as the initial investments are low and the overall potential for a return is high</em>. With the right strategy and a well-designed website in place, <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">conversion rates</a> should be high. </p>



<p>This form of marketing is convenient to consumers because they will be <em>provided with a consistent experience throughout the entire transaction.</em> If ever they have an issue, they don’t need to worry about whether to contact the manufacturer or retailer. Some of the top D2C brands that are thriving as of today include Dollar Shave Club, Warby Parker, and Blue Apron. While direct-to-consumer marketing requires several different areas of focus, becoming a D2C business can help you grow your company and increase brand loyalty.                      </p>


What is Direct-to-Consumer (D2C) Marketing and How Useful is it Today


<p>A critical element of growth for any business is <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">strengthening the brand</a>. However, improving your brand image can only be done with successful and effective brand messaging. <strong>This kind of messaging involves using specific words to properly communicate your brand image to prospective customers</strong>. The messaging that you put out is important for your ongoing success since the modern customer will only have a few seconds when viewing your ad or visiting your website to gain a first impression of your brand. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#2_Types_of_Brand_Messaging_You_Should_Understand_First">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">2 Types of Brand Messaging You Should Understand First</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Main_Components_of_Brand_Messaging">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Main Components of Brand Messaging</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Mission">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">1. Mission</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Vision_Statement">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">2. Vision Statement</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Values">
                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">3. Values</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Positioning_Statement">
                    <span class="lwptoc_item_number">2.4</span>
                <span class="lwptoc_item_label">4. Positioning Statement</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_Brand_Voice">
                    <span class="lwptoc_item_number">2.5</span>
                <span class="lwptoc_item_label">5. Brand Voice</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#6_Logo">
                    <span class="lwptoc_item_number">2.6</span>
                <span class="lwptoc_item_label">6. Logo</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p>In order to implement <a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/">effective brand messaging</a>, you should first identify what you might want to communicate to possible customers. While brand messaging can include many different things, the basics of a brand message include <em>how your brand stands apart from the competition, what your brand stands for, and why your brand matters</em>. The <a href="https://wp.brytdesigns.com/google-analytics-expert/">value of your brand</a> should also be defined within your brand messaging. Many brands will tell a story with their messaging, the most notable of which include Apple and Nike. <strong>By telling a story, your messaging will be more appealing to prospective customers. </strong></p>



<p>When looking at <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.oberlo.com/blog/branding-statistics" target="_blank">how effective brand messaging is</a> in the marketing industry, it’s been shown that a consistent presentation and display of a brand can increase revenues by <em>as much as 33 percent</em>. It’s also important to note that <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref" target="_blank">89 percent of all shoppers</a> remain loyal to companies and brands that share their values. With the right brand messaging that focuses on company values, you can substantially increase customer loyalty. If you want to implement strong and successful brand messaging, this article takes a look at six key areas of focus for any brand messaging. </p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Brand messaging is essential when connecting with your customers to create a customer loyalty.</li><li>There are two types of brand messaging which are internal and external brand messaging.</li><li>Our article discusses in depth the six main components of brand messaging to better understand what your company might be missing.</li></ul>



<h2 class="wp-block-heading"><span id="2_Types_of_Brand_Messaging_You_Should_Understand_First">2 Types of Brand Messaging You Should Understand First</span></h2>



<p>Before you get started with improving your brand messaging, it’s important to understand that there are two separate sides of brand messaging, both of which are essential if you want your brand messaging to be effective at appealing to current customers and bringing in new ones. The two types of brand messaging that you should be aware of include<strong> internal brand messaging and external brand messaging. </strong></p>



<p><em>Internal brand messaging</em> centers around how the people within your company define the brand. The company values, mission statement, and vision should reflect beliefs that are held within the company itself and shouldn’t solely be aimed at consumers. Try to develop company values and vision early on in the development of your company. Your company values, mission statement, and vision should play a significant role in your brand messaging. </p>



<p>As for <em>external brand messaging</em>, this form of messaging is designed to be aimed at the public and your potential customers. This messaging should include your slogan, any value propositions, and differentiators of your brand. These core aspects should remain consistent if you want the public to believe in your messaging. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Main_Components_of_Brand_Messaging">Main Components of Brand Messaging</span></h2>



<p></p>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="778" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280-1024x778.jpg" alt="" class="wp-image-2983" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280-1024x778.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280-300x228.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/paper-3309829_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="1_Mission">1. Mission</span></h3>



<p>There are <em>six main components of brand messaging</em>, the primary of which is the mission statement that you create. This is a very <strong>short and simple sentence that basically provides an answer to why your business exists in the first place</strong>. Before starting your mission statement, answer the question of why your company exists. Create several different versions of this statement to compare the results and better determine which mission statement matches your company. </p>



<p>Focus on why you love the kind of work that you do and the products/services you provide. Every word that you place within the mission statement should evoke aspects of your brand. These words should be simple and straightforward to provide customers and employees with a clear understanding of what your company represents. If you want to properly highlight diversity and inclusion in your mission statement, <strong>it’s important that you use positive language that’s inviting and welcoming.</strong> Words like innovation, individuality, and celebrate can be highly effective when you’re trying to create an inclusive mission statement. </p>



<p></p>



<h3 class="wp-block-heading"><span id="2_Vision_Statement">2. Vision Statement</span></h3>



<p>The next area of focus for your brand message is your vision statement. This statement is supposed to <strong>look to the future with what you want your business to accomplish</strong>. The goals you have should be clearly displayed within your vision statement. Keep in mind that the vision statement should reflect what you believe will happen in the world as a result of the things your company does. You can better envision this by filling in the blank after our company will be ________. </p>



<p>Just like the mission statement, you should consider several options when determining what your vision statement will be. <strong>Keep in mind that it’s important to look at the competition and compare your brand</strong>. If the competition has a strong brand message that’s bolstered by a clear vision statement, this could be a key component of their success. However, you shouldn’t let the vision statements of competitors influence your decision too much. It’s possible that your statement will be <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">too similar to the competition</a>, which could hurt your reputation. </p>



<p></p>



<h3 class="wp-block-heading"><span id="3_Values">3. Values</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="684" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash-1024x684.jpg" alt="" class="wp-image-2985" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash-1024x684.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/ian-schneider-TamMbr4okv4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The values of your company will be the base of your brand message. As mentioned previously, nearly 90 percent of shoppers remain loyal to companies and brands that share their values. <strong>These values determine how you perform business with your customers</strong>. In the event that you view your values as the key to future success, these values should guide the decisions that your company makes in the future. Follow up the phrase “we believe” with a large number of values that you feel like your company represents. Some of the more<em> common values</em> that companies hold include:</p>



<p></p>



<ul><li>We believe that design has no limitations<br></li><li>We believe in putting our customers first<br></li><li>We believe that the journey should be adventurous and fun<br></li><li>We believe in people working together to foster success<br></li></ul>



<p>With these values in place, you should have a better idea of the direction that your company should take in the future. Keep in mind that straying away from these values at any point could significantly worsen your brand reputation with current and prospective customers, which is why the values you settle on are highly important. </p>



<p></p>



<h3 class="wp-block-heading"><span id="4_Positioning_Statement">4. Positioning Statement</span></h3>



<p><strong>Your positioning statement should focus on the who, how, and what of your company</strong>. This statement is important for the ongoing success of your company and brand because of how many people will view it over time. <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">Positioning statements</a> are highly detailed in that they include your industry, your audience, your evidence, and your promise to customers. While it’s easy to include the industry and audience information at the beginning of this statement, it can take some time to create the perfect promise. </p>



<p>To identify the right promise to use with your positioning statement, <strong>hone in on the benefits that your services and products provide</strong>. The marketing that you perform in the future should be based heavily on your positioning statement. The promise that you make should cause customers to purchase the product or service that you offer. A sample template that you can use is “For [your main audience], [your company and brand] is the [<a href="https://wp.brytdesigns.com/client-testimonials-business-success/">your primary market</a>] that best delivers on [your final brand promise]. </p>



<p></p>



<h3 class="wp-block-heading"><span id="5_Brand_Voice">5. Brand Voice</span></h3>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224-1024x682.jpg" alt="" class="wp-image-2986" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-kaboompics-com-6224.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The brand voice will represent what people hear when they think of your business. Brand messaging is much more than the things you say. <strong>What matters is how you say these things to your customers</strong>. The voice you create for your business will <em>dictate what your business personality is and will officially bring this personality to life</em>. </p>



<p>Maybe your company is professional or witty. The voice that you craft should mirror the brand image you want to create. This voice should then be used in all of your marketing materials if you want it to be persuasive with current and potential customers. Over time, these customers may start to emotionally connect with <a href="https://wp.brytdesigns.com/12-one-page-personal-website-examples-to-inspire-creativity-2020/">the brand you’ve built</a>. </p>



<p></p>



<h3 class="wp-block-heading"><span id="6_Logo">6. Logo</span></h3>



<p>Your logo will oftentimes be the first thing that people see when they think about your company or view marketing materials. As such, it’s important that you ask yourself if your current logo represents your brand well. Your logo shouldn’t have ample amounts of creative flourishes if your brand is supposed to have a more modern and sophisticated feel to it. When your logo matches properly with your brand, <strong>it will aid in the identification of your brand, the differentiation of your brand from the competition, and the recall of your brand when the logo is seen. </strong></p>



<p>When you have designed your logo and have made sure that it accurately reflects your brand image, it’s important that you implement this logo in many aspects of the media you put out. For instance, <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">television commercials and online ads</a> should end with a shot of the logo. Over time, this should help to strengthen your brand image. </p>



<p>Now that you know what’s involved with creating successful brand messaging, you should be prepared to grow and strengthen your brand in the months and years to come. While it can be difficult to determine what your values and mission statement should be, <strong>taking time to formulate the right ideas for your brand message should pay dividends in the future.     </strong>                  </p>


6 Areas of Focus for Successful Brand Messaging


<p>When you’re searching for the right marketing techniques to advertise your business and brand, likely the most effective option available to you is digital marketing. <strong>This kind of marketing uses digital technologies and the internet to provide users with marketing materials that have been designed for the internet.</strong> While some forms of digital marketing focus solely on mobile devices, the majority of marketing materials can be seen by everyone who uses the internet. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Practical_Skills_in_the_Main_Field_of_Your_Discipline">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">1. Practical Skills in the Main Field of Your Discipline</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Check_Out_Case_Studies_and_Tools_Used">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">2. Check Out Case Studies and Tools Used</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Backings_by_Industry_Professionals">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">3. Backings by Industry Professionals</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_Support_All_Around">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">4. Support All Around</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#5_Connection_to_Future_Career_Progress">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">5. Connection to Future Career Progress</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_to_Know_if_a_Digital_Marketing_Certificate_is_Worth_It">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">How to Know if a Digital Marketing Certificate is Worth It</span>
    </a>
    </div></div></div>
</div></div>



<p>In today’s world, digital marketing is more important than ever and is considerably <strong>more cost-effective</strong> when compared to most traditional forms of marketing. The digital channels that you can tap into include websites, mobile applications, emails, business blogs, and social media platforms like Facebook and Instagram. When implemented correctly, <a href="https://wp.brytdesigns.com/creating-an-impressive-marketing-portfolio-that-will-impress-your-clients/">digital marketing campaigns</a> can<em> help you build your brand, create awareness, and push consumers to buy your products or services.</em></p>



<p>While digital marketing can be highly beneficial for any company, it’s important that you’re aware of the potential downside to digital marketing strategies. <strong>Bad implementation and conceptualization of your digital marketing can damage the reputation of your brand and business</strong>, which is why it’s important that you study what making digital marketing effective before starting a campaign. </p>



<p>When you want to learn more about digital marketing and how to use this marketing to bolster the success of your company, it’s highly recommended that you take an online marketing course. While these courses can vary significantly in subject matter, the first course you take should focus on the technical fundamentals of digital marketing. Some courses can also teach you about <a href="https://wp.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">web design and web development</a>, which you can use to enhance the appearance and functionality of your website. </p>



<p>The other online marketing courses available to you can center around the different types of digital marketing, which include everything from <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">social media marketing</a> to <a href="https://wp.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">email marketing</a>. <em>Make sure that you determine what you want from a course before you start one</em>. These courses are available from several different sources. </p>



<p>While you can earn an associate’s degree or bachelor’s degree in digital marketing via a Business Administration major, it’s also possible to take online courses that cover a variety of different specializations in <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">digital marketing</a>. <strong>Online courses in digital marketing can cover analytics, PPC, content creation, mobile marketing, and social media marketing</strong>. By taking one or more of these courses, you will learn skills that should help you strengthen your digital marketing techniques. This article takes a closer look at what you should look for in a marketing course.</p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Online marketing courses provide people with new techniques and skills used in marketing to strengthen their career.</li><li>Our article analyzes what you should look into for your online marketing courses by discussing practical skills, case studies and tools used, a strong reputation, any support you may need, and potential networking connections. </li></ul>



<p></p>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-fauxels-3183170-1024x683.jpg" alt="" class="wp-image-2966" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-fauxels-3183170-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-fauxels-3183170-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="1_Practical_Skills_in_the_Main_Field_of_Your_Discipline">1. Practical Skills in the Main Field of Your Discipline</span></h2>



<p>The most important aspect of searching for an online marketing course is to make sure that the course itself isn’t providing you with outdated information. The world of online marketing is changing on an almost continual basis, which means that coursework with online marketing courses must be updated frequently. The skills offered through the program should be modern and practical, <em>which will give you what you require to stay ahead of </em><a href="https://wp.brytdesigns.com/google-analytics-expert/"><em>digital marketing trends</em></a>.</p>



<p>Before searching for the right course, <strong>perform some research into the latest trends in digital marketing</strong>. If the course acts like <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">SEO</a> is becoming useless or that pay-per-click ads are a new form of marketing, you should look for something else. You should also look at the age of the website as well as the course itself. One easy way to determine if the website is too old is to check the statistics that they use. When you Google these statistics, you should be able to find what year they are from. If the website is using marketing statistics from 2015, you can be certain that it’s outdated. </p>



<p>When they use marketing terms that you don’t fully understand,<em> type these terms into the Google search engine</em>. Some marketing courses aren’t fully legitimate, which may result in the website mixing up terminology. If this occurs, you should choose another course. Make sure that you also scan through the syllabus for the course itself. <strong>If the information relayed to you isn’t practical and hands-on, opt for a different course. </strong></p>



<p></p>



<h2 class="wp-block-heading"><span id="2_Check_Out_Case_Studies_and_Tools_Used">2. Check Out Case Studies and Tools Used</span></h2>



<p>Unlike some aspects of traditional marketing, digital marketing techniques usually provide tangible and measurable results, which is why <a href="https://wp.brytdesigns.com/wix-squarespace-wordpress-difference/">online analytics tools</a> are popular among individuals and businesses that perform digital marketing. Because of how easy it is to identify how well a digital marketing campaign performed, case studies are simple to create. </p>



<p><strong>The online marketing course that you select should provide several case studies while also teaching you how to use popular marketing and analytics tools</strong>. These tools can include <a href="https://wp.brytdesigns.com/google-bert-the-largest-google-algo-update-in-5-years/">Google Analytics</a>, Ahrefs, and SEMrush. If the curriculum doesn’t teach you how to use the tools that digital marketers depend on, search for a program that does. Measuring the results of a digital campaign is essential towards adapting and perfecting your digital marketing materials.</p>



<p></p>



<h2 class="wp-block-heading"><span id="3_Backings_by_Industry_Professionals">3. Backings by Industry Professionals</span></h2>



<p>It’s relatively simple to assess the overall quality of an online marketing course by looking at the industry professionals who back the program. <strong>Professionals within the digital marketing industry make sure to protect their reputations</strong>, which is why these individuals won’t attach their names to an online program that is of a poorer quality. If the marketing course that you’re interested in is backed by some of the <a href="https://wp.brytdesigns.com/client-testimonials-business-success/">top industry professionals</a>, you can be confident that the course is reputable enough to meet their standards. </p>



<p></p>



<h2 class="wp-block-heading"><span id="4_Support_All_Around">4. Support All Around</span></h2>



<p>The course of your choosing should provide you with an extensive amount of support inside and outside of the program itself. No matter the technology that you use, there are a myriad of things that can go wrong with the materials that you’re studying or the functionality of the site itself. <strong>A reputable course will offer all kinds of different support to help you along the way. </strong></p>



<p>For instance, the course you select should provide you with opportunities for mentorship, coaching, and feedback from the instructors who work with the program. Constructive feedback and support is essential when studying online marketing. When you’re provided with valuable feedback, you should be able to better understand what you’re doing wrong and how you can improve your technique. </p>



<p>The online program should also <em>offer tech support that you can access at any time</em>. In the event that the program isn’t functioning correctly, tech support should be on hand to help you with the difficulties you’re having. Some programs will provide student communities and forums where you can connect with other students in the same field and find a certain amount of social support. This can keep you from becoming overwhelmed during your studies. </p>



<p></p>



<h2 class="wp-block-heading"><span id="5_Connection_to_Future_Career_Progress">5. Connection to Future Career Progress</span></h2>



<p>The online marketing course or program that you select is an investment of your time and money that should pay off with connections to future career opportunities and progress. For instance, <strong>the course should give you access to digital marketing communities that will allow you to expand your network</strong>. It should also educate you on digital marketing best practices that are future-proof and can be helpful on a long-term basis. </p>



<p>No matter which area of digital marketing you want to become more knowledgeable about, the course that you choose should <em>provide you with the skills and knowledge needed to progress in your field of digital marketing</em>. Legitimate courses will also show how past students have bolstered their earning potential and obtained advancements in their chosen careers by receiving a certification. If the course that you’re interested in doesn’t provide the same information, you can’t be confident that the course will help you grow in your digital marketing career. </p>



<p></p>



<h2 class="wp-block-heading"><span id="How_to_Know_if_a_Digital_Marketing_Certificate_is_Worth_It">How to Know if a Digital Marketing Certificate is Worth It</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-canva-studio-3194518-1024x682.jpg" alt="" class="wp-image-2965" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-canva-studio-3194518-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-canva-studio-3194518-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/pexels-canva-studio-3194518.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Because of the high number of digital marketing certificates that can be found online, it’s important that you’re able to determine if the digital marketing certificate that you’re about to earn is worth it. These certifications are <em>worth it</em> when:</p>



<p></p>



<ul><li><strong>It’s provided by a brand that’s recognized all over the world</strong> – If the certificate program you’re taking is backed by a large brand like Google, the certificate you receive after completing the program should strengthen your resume<br></li><li><strong>It’s centered around a modern marketing technique</strong> – Some certificate programs like the machine learning course from Stanford provide education on the latest advancements in digital marketing technology, which will automatically be helpful for your career<br></li><li><strong>It’s focused on a niche that’s difficult to learn</strong> – If you focus on a niche in digital marketing, a certificate program for this specific niche could be beneficial<br></li><li><strong>It’s provided by an accredited university</strong> – Many of the top universities offer certificate programs and courses in digital marketing, which will invariably boost your resume when completed<br></li><li><strong>It can help you improve your credentials</strong> – If you’re currently an expert in digital marketing with many years of experience, a certificate program can give you the credentials needed to prove your standing in the field<br></li></ul>



<p><strong>If the program is just a course, it won’t advertise a certification</strong>. The best certificate programs are ones that come from accredited universities. While some basic online courses can be found for free, certificate programs typically <em>cost a few hundred dollars</em>. The end goal of one of these programs is to help you increase your knowledge of <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">digital marketing techniques</a>. With this knowledge, you should be able to advanced and grow your career.                       </p>


What to Look for in an Online Marketing Course


<p>Marketing your business correctly is essential towards making sure that your business grows and continues to bring in new customers and clients. The two main forms of marketing that you can implement into a marketing campaign include B2B marketing and B2C marketing. Understanding the difference between these two marketing types is important before you begin to place a significant amount of money into a marketing campaign. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Where_B2B_B2C_Marketing_Combine">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Where B2B &amp; B2C Marketing Combine</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Key_Differences_About_B2B_Vs_B2C">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Key Differences About B2B Vs. B2C</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Building_Customer_Relationships">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Building Customer Relationships</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Branding">
                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Branding</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Managing_Decisions">
                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">Managing Decisions</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Targeting_Your_Audience">
                    <span class="lwptoc_item_number">2.4</span>
                <span class="lwptoc_item_label">Targeting Your Audience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Use_of_Ads">
                    <span class="lwptoc_item_number">2.5</span>
                <span class="lwptoc_item_label">Use of Ads</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p><strong>B2B marketing refers to business-to-business marketing</strong>, which means that the customers and clients of your business would be other businesses. All of the marketing materials that are put out with B2B marketing are aimed at the people who make various purchases for the organizations they work for. If your company sells <a href="https://wp.brytdesigns.com/best-marketing-automation-software/">marketing automation software</a> to other businesses, you would need to perform B2B marketing. Some <em>additional examples of B2B marketing include:</em></p>



<p></p>



<ul><li>Selling <a href="https://wp.brytdesigns.com/8-fantastic-free-seo-tools-2020/">SEO tools</a> to companies that require optimization for their website<br></li><li>Providing <a href="https://wp.brytdesigns.com/demystifying-web-development-services-and-what-to-expect/">web development services</a> to businesses that want to strengthen their online presence<br></li><li>Offering <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">social media advertising services</a> to companies that have yet to spread to social media platforms<br></li></ul>



<p>As for <strong>B2C marketing, this term refers to business-to-consumer marketing</strong>, which is important for every company that sells products or services to individual customers. When marketing to consumers, your goal should be to show these individuals how your product or service will be beneficial to their day-to-day lives. Some <em>top examples of B2C marketing include:</em></p>



<p></p>



<ul><li>A video-streaming platform selling subscriptions to individual customers<br></li><li>A furniture company selling beds, couches, and chairs to customers<br></li><li>A real estate agent selling homes and apartments to families and individuals<br></li></ul>



<p>Keep in mind that each type of customer expects a different return on investment. With B2C marketing, customers will be measuring ROI by the deals they obtain and how much they are entertained by the product or service you provide. When it comes to B2B marketing, your audience will likely be looking for expertise and efficiency, which means that the purchase process for your clients will center around financial incentive and logical decisions. It’s important to understand how B2B and B2C audiences differ to better advertise the ROI gains they would receive. <em>This article provides an extensive and detailed guide on the differences between B2B and B2C marketing. </em></p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>B2B marketing is referred to as business-to-business marketing while B2C marketing is known as business-to-consumer marketing.</li><li>Both B2B and B2C marketing can easily be combined or used individually for a company, but you must understand the key differences between the two before you implement them.</li></ul>



<h2 class="wp-block-heading"><span id="Where_B2B_B2C_Marketing_Combine">Where B2B &amp; B2C Marketing Combine</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-pixabay-265087-1024x683.jpg" alt="" class="wp-image-2899" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-pixabay-265087-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-pixabay-265087-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>While most companies will focus solely on B2B marketing or B2C marketing, <strong>it’s possible for these two forms of marketing to combine</strong>. Some companies will implement B2B and B2C marketing campaigns at the same time, which is particularly common among technicians and similar service-based businesses. For instance, interior design companies can design specific rooms for a home while also designing offices for businesses. </p>



<p>The <strong>main difference between these two forms of marketing</strong> <strong>is that the communication needs differ depending on the audience</strong>. If you’re creating a B2C marketing campaign, it’s important to provide your customers with entertaining content and quick solutions. Because of how this marketing works, it shouldn’t take too long for your marketing materials to provide you with tangible returns. B2B marketing is different in that you’ll want to focus on strengthening relationships and proving to potential customers that your product or service will provide them with a good ROI. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Key_Differences_About_B2B_Vs_B2C">Key Differences About B2B Vs. B2C</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-fauxels-3182774-1-1024x683.jpg" alt="" class="wp-image-2901" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-fauxels-3182774-1-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-fauxels-3182774-1-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When you’re examining the many differences between B2B and B2C marketing, the<em> key differences</em> that you should be aware of include:</p>



<p></p>



<ul><li>Building customer relationships<br></li><li>Branding<br></li><li>Managing decisions<br></li><li>Targeting your audience<br></li><li>Use of ads<br></li></ul>



<p>It’s important to understand these differences if you want to create a marketing strategy that performs well and is effective at reaching your target audience. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Building_Customer_Relationships">Building Customer Relationships</span></h3>



<p>A core difference between B2B marketing and B2C marketing involves how customer relationships are built. <strong>B2B marketing centers around building relationships for long-term success</strong>. Once you have cultivated a relationship, you will be able to display your <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">business values, ethics, and practices</a>. When operating as a<strong> </strong>B2B business, it’s essential that you generate leads with your marketing and that you build relationships that last. In the event that you receive bad reviews on Google or similar websites, don’t attempt to bury these reviews. Instead, respond to them and show these customers that you care about their feedback. The image that your company has dictates how other businesses will react to the products or services you offer. </p>



<p><strong>When focusing on B2C marketing, you’ll want to create transactional relationships</strong>. Since B2C companies strive for efficiency, the relationships that you have with customers will primarily center around transactions. With this form of marketing, the way to get rid of bad reviews is to bury them with positive reviews, which should be simple if you offer a premium product. To increase the possibility of obtaining positive reviews, <a href="https://wp.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">consider sending emails</a> soon after purchase that remind customers to rate their experience or to take a short survey. You can even provide discounts in return for this feedback, which makes it more likely that you will receive a positive review. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Branding">Branding</span></h3>



<p>Branding is another important element of marketing for B2B and B2C companies. When performing B2B marketing, <strong>the way to build your brand is to strengthen your relationships with prospective and current clients.</strong> Make sure that you can show clients how your product or service can fit into the market. The personality you show to clients can also be integral towards making deals and bringing in new business. You should be able adjust how your brand is portrayed based on the specific audience you’re speaking to. </p>



<p>With B2C marketing, <a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/">building a brand</a> is crucial towards future success since your branding allows you to <em>increase loyalty with your customers, deliver a precise message, connect with your customers, and push the customer to purchase your product or service</em>. Branding is the most important component of B2C marketing. The brand that you build allows customers to have a lasting memory of their experience with your business, which is necessary to bring in return customers. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Managing_Decisions">Managing Decisions</span></h3>



<p>When making decisions with B2B marketing, you’ll want to maintain open communication. While communicating with potential clients, <strong>it’s important that you’re able to compare the benefits of your business </strong><a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/"><strong>against the competition</strong></a>. Your potential clients will only do business with you if they determine that doing so is a strong investment and that they will receive a high ROI. By understanding the needs of each client, you should be able to deliver a specific message that <em>creates a connection between the two companies. </em></p>



<p>When you’re managing decisions with B2C marketing, it’s important to simplify the decision-making process, which means that you should <strong>focus on </strong><a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/"><strong>shortening the conversion process</strong></a>. Customers should look at your marketing materials and make a quick decision that they want to purchase your products. To make it easier for site visitors to convert into paying customers, you should simplify site navigation and make sure that the checkout process is fast and easy to complete.</p>



<p></p>



<h3 class="wp-block-heading"><span id="Targeting_Your_Audience">Targeting Your Audience</span></h3>



<p>The methods that you use to target your audience will also differ depending on whether you’re performing B2B marketing or B2C marketing. The market for a B2B business is relatively small and niche, which means that <strong>it’s extremely important that you understand the demographics of your primary audience</strong>. Make sure that you <em>perform extensive data analysis</em> before you even begin targeting your audience. Consider using <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a> to assist with your data analysis efforts. Combine the results from Google Analytics with a <a href="https://moz.com/help/keyword-explorer/keyword-research/serp-analysis">SERP analysis</a>, which should give you everything you need to identify your main audience. </p>



<p>When targeting your audience with B2C marketing, it’s important to <strong>look at your marketing funnel</strong>. Since your products or services are likely being sold to a large market, your target audience shouldn’t be restricted to a single demographic. While you’re trying to obtain new customers, your advertisements and marketing materials should be geared towards leads from the <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.ironpaper.com/webintel/articles/top-of-funnel-marketing-strategies-for-acquiring-more-b2b-leads/" target="_blank">top of the marketing funnel</a>. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Use_of_Ads">Use of Ads</span></h3>



<p>As for ad copy, the goal of B2B businesses should be to speak the language of the clients they’re sending out marketing materials to. Prospective clients won’t be persuaded to purchase a product of yours if your ads don’t portray your company as an <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">expert in the field</a>. <strong>Make sure that you understand the terminology of the product you’re offering</strong>. The language you use for a software product should be entirely different from the language that’s used to sell a piece of clothing or a car. The ad copy should be<em> precise and without emotion</em>. Focus on the features and benefits that your product or service provides. </p>



<p>On the other hand, you should always try to <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">craft emotional ads</a> when performing B2C marketing. Even if you’re selling a 4K television set, <strong>the ad copy shouldn’t be too dry and filled with industry jargon</strong>. Instead, use ad copy that displays the emotion your customers will feel when watching their favorite movie or television show on the set in question. After watching or reading your ad, potential customers should have a better understanding of how they would feel when using your product. </p>



<p>Understanding all of the differences between B2B and B2C marketing should give you the information you require to build effective campaigns that perform well and provide you with the results you’re seeking. Because of how distinct these two types of marketing are, <strong>it’s essential that your marketing techniques take into account all of the differences mentioned previously.</strong> For instance, building a relationship with customers is far more complex with B2B marketing, which you should be aware of before you begin to build these relationships.                       </p>


B2B vs. B2C Marketing Differences Everyone Should Know


<p>If you’ve recently been thinking about building an online presence for your business and brand, you may be wondering how long it takes to build a website and place it online. In truth, <strong>this process can take some time if you want to get it right</strong>. By rushing this process, your website could be riddled with mistakes in the weeks and months after it has been taken online, which would leave site visitors with a poor first impression. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#The_Four_Steps_In_Building_Your_Website">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">The Four Steps In Building Your Website</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Creating_a_Plan">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">1. Creating a Plan</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_The_Beginning_to_Building_A_Website">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">2. The Beginning to Building A Website</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_The_Development_Phase">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">3. The Development Phase</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#4_The_Final_Review">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">4. The Final Review</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Concluding_Thoughts_on_Building_a_Website">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Concluding Thoughts on Building a Website</span>
    </a>
    </div></div></div>
</div></div>



<p>The project timeline for building a website is <strong>divided into three separate stages</strong>, which include the<em> discovery phase, the design phase, and the development phase</em>. During the discovery phase of the project, you will be tasked with identifying business goals, assessing the competition, and looking at customer demographics. The information you obtain in this phase of the process should influence future design decisions. As for the design phase, it involves creating design mockups for the website, which will include everything from logos and colors to layout grids. </p>



<p>The third and final stage of the process is the <a href="https://wp.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">development stage</a>, which focuses on converting a design into a fully realized website that’s functional for end users. With the right tools, development of the website can be performed in an efficient manner. Likely the <strong>longest part of this process is the design phase, which can take anywhere from 6-8 weeks</strong> to complete. Since every element of the website needs to be designed to match your business and brand, it can take some time to identify the most effective design. </p>



<p>When you’re trying to plan your website, you should first conduct some research into your business or brand. The <strong>design decisions that you make should be based on what your target audience wants and what your business goals are</strong>. With this information in hand, your design decisions should be more informed. <em>This article offers a close look at the amount of time it typically takes to create and launch a website. </em></p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Designing a website will take some time if you want to get it right the first time.</li><li>The timeline for building a website is divided into three stages which are: the discovery phase, the design phase, and the development phase.</li><li>Plan out your design beforehand through a competitor audit to decide what will be important to your brand and what catches your audiences attention.</li></ul>



<h2 class="wp-block-heading"><span id="The_Four_Steps_In_Building_Your_Website">The Four Steps In Building Your Website</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/09/plans-1867745_1920-1024x683.jpg" alt="" class="wp-image-2871" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/09/plans-1867745_1920-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/plans-1867745_1920-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/plans-1867745_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>To determine how long it will take to <a href="https://wp.brytdesigns.com/best-wordpress-store-locator-plugins/">build your website</a>, it’s first important that you map out this process by looking at the four steps that are involved with creating and launching a website. <em>Keep in mind that each website is different</em>. While <strong>websites tend to take around 10-12 weeks to build</strong>, there’s no reason your website won’t take five weeks to create. It’s also possible that the process could take upwards of 4-5 months. <strong>The duration depends largely on the needs of your business and the reputation</strong> of the team you hire to help build your website. </p>



<p>While the process can vary from business to business, you should expect it to involve some<em> basic steps</em> like:</p>



<ul><li>You tell the developer what your exact needs are<br></li><li>The developer draws up a <a href="https://wp.brytdesigns.com/8-fantastic-free-seo-tools-2020/">plan of action</a> that will need to be approved by you<br></li><li>You look at various mockups of the site design and make alterations accordingly<br></li><li>The design and development process begins in full with some input by you<br></li><li>Revisions and polishing are made to the final design<br></li></ul>



<p>Before you begin this process, it’s essential that you understand what you want out of a website. For one, it’s important that the website design matches your brand image, which will help you bring in customers and bolster your brand image. The website itself <a href="https://wp.brytdesigns.com/best-mobile-wordpress-theme/">should also be responsive</a>, which allows the site to be easily accessed on all devices. With the right strategy, you should be able to build a website that strengthens your online presence.</p>



<p></p>



<h3 class="wp-block-heading"><span id="1_Creating_a_Plan">1. Creating a Plan</span></h3>



<p>The first step of the website building process involves the creation of a plan that will guide you throughout the remainder of development. While this stage of building a website is important, it should <em>only take around 1-2 weeks to complete </em>it. First, make sure that you identify what you want the site to look like and what the design elements will be. When you hire a team to help build your website, you’ll need to be able to <strong>tell them exactly what you want from the website that they’re designing</strong>. Without exact specifications, numerous revisions will likely need to be made to land on the right design. </p>



<p>During this process, the developer you work with will be able to tell you if an idea you have or a feature you want to include won’t be able to be implemented into the final design. There are many things that should be looked into during this stage of the process. <strong>Make sure that you look </strong><a href="https://wp.brytdesigns.com/how-to-build-brand-establishing-digital-presence/"><strong>at your own brand</strong></a><strong> as well as your target audience</strong>, which should help you determine <a href="https://wp.brytdesigns.com/wix-squarespace-wordpress-difference/">which features should be included</a> in your website. It’s also highly recommended that you <strong>perform a competitor analysis</strong> to gain a better understanding of what works and what doesn’t work with their websites. If performed correctly, this stage of the process should perfectly prepare you for the actual building of the website. </p>



<p></p>



<h3 class="wp-block-heading"><span id="2_The_Beginning_to_Building_A_Website">2. The Beginning to Building A Website</span></h3>



<p>Now it’s time to start building the website, which is a stage of the process that should <em>take anywhere from 1-3 weeks</em> depending on the complexity of the site. After you have created a plan of action, the web designers you have partnered with can use the plan of action to create some mockups of the site design. <strong>Mockups are a kind of sketch that allows you to view what the final website design should look like </strong>before the design has actually been implemented. You will need to approve a mockup before the rest of the process can go forward. </p>



<p>If you want to make any changes to the design, now is the time to do so. Since the website isn’t being fully developed at this point, <strong>revisions to the mockups shouldn’t take up too much time.</strong> Make sure that the mockups you receive include the <a href="https://wp.brytdesigns.com/12-one-page-personal-website-examples-to-inspire-creativity-2020/">design elements for your website</a>, which extend to the layout and how the website will appear when accessed via mobile devices. At this stage, development has yet to occur, which is why you should take the time to ask any question that comes to mind. </p>



<p></p>



<h3 class="wp-block-heading"><span id="3_The_Development_Phase">3. The Development Phase</span></h3>



<p>The third and most important stage of the process is the development phase, which can take anywhere <em>from </em><a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/"><em>1-2 months to complete</em></a>. At this point, the final designs will be taken by your team and <strong>turned into an actual website that’s functional and can be navigated </strong>without issue. During the development phase, your team will work to make sure that the website looks just like the design. </p>



<p>Because of the technical nature of this stage of the website-building process, it’s <em>common for setbacks to occur and issues to arise</em> that need to be fixed. <strong>Most developers will contact you at regular intervals</strong> throughout the <a href="https://wp.brytdesigns.com/demystifying-web-development-services-and-what-to-expect/">development phase</a> to make sure that you’re aware of how much progress has been made. If they don’t, <em>it’s recommended that you contact them </em>and stay in touch, which will allow you to be updated in the event that a delay occurs. </p>



<p></p>



<h3 class="wp-block-heading"><span id="4_The_Final_Review">4. The Final Review</span></h3>



<p>The fourth stage of the site-building process is the final review of the website, which takes<em> around 1-2 weeks to complete</em>. Before you launch the website, it’s important that the site is reviewed and revised as needed. Every <strong>design element and function of the website must be tested to ensure that the site works correctly</strong>. It’s also important that the final website matches the design that you went with. </p>



<p>At this phase, <strong>only minor fixes should be made</strong>. Make sure that you ask the developer if they went over full website functionality. They will likely be able to catch problems that you’re unable to detect. If the website is placed online before a review occurs, users could be provided with a poor experience, which would significantly worsen your brand reputation. While <a href="https://wp.brytdesigns.com/improve-website-traffic-and-conversions-with-a-website-audit/">reviewing the website</a> is among the quickest aspects of the process, it’s also among the most important. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Concluding_Thoughts_on_Building_a_Website">Concluding Thoughts on Building a Website</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2020/09/mockup-654585_1920-1024x680.jpg" alt="" class="wp-image-2872" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/09/mockup-654585_1920-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/mockup-654585_1920-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/mockup-654585_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>In order for building a website to be successful for your business, it’s important that you adhere to a relatively streamlined process. First, you should create a plan that identifies everything you want to include in your website. During this stage, you will also be able to perform research on your competition as well as your target audience, which should make it easier for you to develop a website that’s effective at engaging your audience. When you begin to build your website, you can finally <strong>settle on a design that matches your brand and provides your audience </strong>with the kind of content they want. </p>



<p>The development phase of the process is lengthy but highly important. It’s during this aspect of the process that the design will be turned into a website that’s wholly functional. If the development phase is completed properly, you will then be able to review the website to make sure that it matches your original plan of action. </p>



<p>When you’re getting ready to build a website, <strong>make sure that you’re confident about every decision you make</strong>. This website will represent your brand and business, which is why you want to make a good first impression once the website has been launched. If the design and development team that you partnered with provides you with exemplary work, make sure that you use them again for <a href="https://wp.brytdesigns.com/managing-your-website-effectively-in-2020/">future updates and additions</a> to your website.                       </p>


Tag:"Marketing"

Tag:
"Marketing"