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<p>Whether you already have a website for your business or are thinking about finally taking your business online, it’s essential that your website is mobile-friendly if you want to bring in high amounts of traffic. A mobile-friendly website is one that has been <a href="https://wp.brytdesigns.com/what-is-web-application-framework/"><strong>optimized to work properly</strong></a><strong> on mobile devices like tablets and smartphones</strong>. When a website hasn’t been optimized for mobile devices, users who access the site from a smartphone will be provided with a zoomed-in picture that requires extensive scrolling. In this situation, most users who are accessing the website from mobile devices will choose to take their business elsewhere. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                <span class="lwptoc_item_label">The Difference Between Mobile-Friendly Vs. Responsive Design</span>
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                <span class="lwptoc_item_label">How Will a Mobile-Friendly Website Affect Your Business?</span>
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<p>While there are times when mobile-friendly websites may not work perfectly on tablets and touchscreen devices, these websites will still be functional. Because of the sharp increase in businesses that are using mobile-friendly websites, you <em>likely can’t afford </em>to avoid implementing this design. Keep in mind that <strong>mobile websites are </strong><a href="https://wp.brytdesigns.com/google-analytics-expert/"><strong>ranked higher for SEO</strong></a><strong> when compared to desktop websites</strong>. Search engines like Google and Bing reward websites that effectively accommodate all users across all devices. </p>



<p>To understand just how important it is to outfit your website with a mobile-friendly design, <em>more than 52 percent</em> of <a href="https://wp.brytdesigns.com/improve-website-traffic-and-conversions-with-a-website-audit/">website traffic</a> is produced by smartphones and other mobile devices. <em>More than 60 percent</em> of customers also say that they are somewhat more likely to make purchases from sites that are mobile-friendly. <em>This article offers a comprehensive guide that will allow you to understand the importance of a mobile-friendly website.</em></p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Mobile-friendly websites are optimized to work on smartphone devices for easy accessibility. </li><li>Responsive Design websites are more flexible in terms of accessibility for users and are shown to be more effective at times in comparison to mobile-friendly websites.</li><li>To check your websites effectiveness and efficiency, we include numerous usability tests and tools available to consider.</li><li>Many research studies suggest that mobile-friendly websites rank higher for SEO, increase website traffic, and can lead to higher conversion rates.</li></ul>



<h2 class="wp-block-heading"><span id="The_Difference_Between_Mobile-Friendly_Vs_Responsive_Design">The Difference Between Mobile-Friendly Vs. Responsive Design</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/09/nordwood-themes-q8U1YgBaRQk-unsplash-1024x683.jpg" alt="" class="wp-image-2855" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/09/nordwood-themes-q8U1YgBaRQk-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/nordwood-themes-q8U1YgBaRQk-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/nordwood-themes-q8U1YgBaRQk-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start working towards <a href="https://wp.brytdesigns.com/best-mobile-wordpress-theme/">making your website mobile-friendly</a>, it’s important that you understand the difference between a mobile-friendly website and responsive design. <strong>A responsive design</strong> is a website that has been developed with flexibility in mind regardless of the device that the site is being accessed from. Instead of taking the time to detect a device or browser, the <em>site will immediately align itself to the screen size</em> for the device in question. </p>



<p>The website is made to be responsive before it’s taken online. It’s also important to understand that the website will automatically switch to the appropriate screen size, which means that mobile users won’t need to wait to enter your website. When comparing a responsive design to a mobile-friendly website, the <strong>main difference between the two</strong> approaches is that mobile-friendly websites don’t change to fit the screen size for the device that’s accessing the website. </p>



<p>The site itself will look the same regardless of the device that’s entering the site. The only thing that changes is the scale of the website. <strong>Mobile-friendly designs limit features that don’t work well on mobile devices</strong>. For instance, navigation drop-downs are eliminated altogether. When a website is equipped with a responsive design, imagery and text will change from a standard three-panel layout to a layout that fits the exact screen resolution of your device. </p>



<p>While a mobile-friendly design will certainly be more effective than a website that completely ignores mobile users, it’s <em>highly recommended</em> that you select a responsive design for your website. Responsive designs are better than mobile-friendly ones because they switch to the appropriate screen size automatically without requiring you to pare down any features of your website. </p>



<p>With a responsive design, mobile users are provided with the exact same experience as desktop users, which should help you increase customer loyalty. Because of how many users access the internet via mobile devices, you will likely lose a significant sum of money by not taking mobile users into account. Despite the name, <strong>mobile-friendly websites aren’t actually that friendly to mobile users</strong>, which is why you should opt for a responsive design. </p>



<p></p>



<h2 class="wp-block-heading"><span id="The_Importance_of_a_Mobile-Friendly_Website">The Importance of a Mobile-Friendly Website</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2020/09/digital-marketing-1725340_1920-1024x682.jpg" alt="" class="wp-image-2853"></figure>



<p>The majority of modern websites are being built with mobile devices in mind, which means that it’s likely your competitors have mobile-friendly websites. Mobile customers expect to be provided with a great user experience that mirrors what they would receive if they were using a desktop computer. If they find that your website is difficult to navigate or hasn’t been designed to take mobile devices into account, they will likely choose to go to another website that won’t cause them to become frustrated while browsing. </p>



<p>The importance of having a mobile-friendly website is also clear when taking a look at statistics. For instance, <strong>upwards of 91 percent of all mobile users believe that having easy access to content is essential</strong>. As touched upon previously, more than 52 percent of all web traffic occurs from mobile devices. A 2017 study by BrightEdge showed that around 70 percent mobile users are considerably<em> more likely to purchase from websites</em> that have been designed with mobile in mind. These numbers increase with each passing year. To expand your audience and keep them engaged, it’s important that you provide them with a website that meets their needs. </p>



<p></p>



<h2 class="wp-block-heading"><span id="What_Should_You_Include_in_Your_Mobile-Friendly_Website">What Should You Include in Your Mobile-Friendly Website?</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/09/edho-pratama-T6fDN60bMWY-unsplash-1024x683.jpg" alt="" class="wp-image-2856" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/09/edho-pratama-T6fDN60bMWY-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/edho-pratama-T6fDN60bMWY-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/edho-pratama-T6fDN60bMWY-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When designing a mobile-friendly website, it’s important that you include the right things within the design. For instance, <strong>speed is critical for the success of any website</strong>. Websites that are able to fully load within two seconds only have a <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/" target="_blank">bounce rate of nine percent</a>. With an additional delay of three seconds, bounce rates increase to 38 percent, which shows just how important it is to provide users with short loading times. One way to improve load times is by compressing images. Multimedia can be intensive, which is why you should compress as much as you can to improve load times.</p>



<p> It’s also very important that you have a <strong>secure website that will keep your user data safe</strong>. Google automatically labels websites that aren’t outfitted with modern security features with a “not-secure” label, which can significantly <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">damage your brand reputation</a> while also reducing the amount of traffic that reaches your website. Whether using a desktop or mobile device, all users want a browsing experience that’s safe and secure. If your business sells products or services, your customers need to be confident that the information they provide to you will be secure from theft. </p>



<p>One notable change that you should make for your website when accessed from a mobile device is to <strong>make the CTAs larger when compared to a desktop view.</strong> Users will need to be able to click the button with their fingers when accessing your website through a mobile device, which is why this change is important. The font size on your website should also be large enough to be easy to read on smartphones and tablets. These screens are smaller, which makes larger fonts highly important. <strong>Easy accessibility is another must</strong>. When websites are made to be mobile-friendly, it will be much easier for all prospective customers to enter your website and be provided with a great user experience. </p>



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<h2 class="wp-block-heading"><span id="Where_to_Check_the_Effectiveness_and_Efficiency_of_Your_Mobile-friendly_Website">Where to Check the Effectiveness and Efficiency of Your Mobile-friendly Website</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2020/09/christopher-gower-m_HRfLhgABo-unsplash-1024x682.jpg" alt="" class="wp-image-2857" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/09/christopher-gower-m_HRfLhgABo-unsplash-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/christopher-gower-m_HRfLhgABo-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/09/christopher-gower-m_HRfLhgABo-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are plenty of tools that will allow you to check the effectiveness and efficiency of your mobile-friendly website. With these tools, you can take a usability test, which is a simple test that has real people use your website and provide you with their thoughts. You can then use the feedback that you receive to improve your website and make it more mobile-friendly. There are <strong>numerous usability tests and tools available</strong> to website owners, which include Google Lighthouse, Google Search Console, Google PageSpeed, and Solidify.</p>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en" target="_blank">Google Lighthouse</a> is an automated tool that allows you to run numerous tests in order to improve the quality and performance of your website. This test will identify areas of improvement that are possible for your website. </p>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://search.google.com/search-console/about" target="_blank">Google Search Console</a> is a popular web service that provides site owners with the ability to optimize the overall visibility of their websites. </p>



<p><a href="https://developers.google.com/speed/pagespeed/insights/">Google PageSpeed</a> is a collection of tools that aims to test the performance of a website and provide site owners with insights on various improvements that can be made to enhance overall performance. </p>



<p>As for <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.solidifyapp.com/" target="_blank">Solidify</a>, this app is a quick and simple tool that allows you to test prototype UIs that are looked at by actual users. These individuals will provide you with feedback and potential issues that you should look out for. They also support every platform, which means that you can test your website on tablet, smartphone, and desktop devices. Some <strong>additional testing tools to consider</strong> include:</p>



<p></p>



<ul><li>Mouseflow<br></li><li>FiveSecondTest<br></li><li>Feedback Army<br></li></ul>



<h2 class="wp-block-heading"><span id="How_Will_a_Mobile-Friendly_Website_Affect_Your_Business">How Will a Mobile-Friendly Website Affect Your Business?</span></h2>



<p>Having a mobile-friendly website is beneficial for your business in a number of ways. For one, customers expect websites to be mobile-friendly. When a website hasn’t been optimized for mobile devices, the functionality of the website will be poor, which ensures that mobile users are provided with a bad user experience. By using a responsive design, you won’t need to worsen the functionality of your website in order to deliver a great experience. </p>



<p>Keep in mind that <strong>many mobile users are relatively impatient and can have busy lifestyles</strong>. By providing these individuals with a mobile-friendly website, they will be able to browse your website without needing to suffer through long load times or extensive scrolling, both of which only serve to worsen the <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">customer conversion rate of your website</a>. When you provide customers with what they want from a site design, <strong>your brand reputation should improve</strong>, which can help you increase revenues and bolster customer retention. </p>



<p>Designing a mobile-friendly or responsive website is easy to do and should provide you with high returns. When you want to reach as many customers as possible, it’s essential that you provide your audience with a website that will work on every device. Doing so means that each customer has a great user experience when entering your website, which should also assist with <strong>increasing conversion rates and reducing bounce rates.                       </strong></p>


A Comprehensive Guide to a Mobile-Friendly Website


<p>Whether you have a personal blog, website for a business, or an online store, <strong>your website should be optimized for mobile use</strong>. According to a <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/" target="_blank">recent study</a>, smartphones account for nearly half of all website traffic across the world, which means that you’re missing out on a significant portion of your audience if you don’t optimize your website for mobile devices. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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<p> When your website has been optimized for mobile devices, your content will be available wherever the user takes their cell phone, which isn’t an option with users who only access your website through desktop computers. Research by Google has found that around 53 percent of all visitors to mobile websites will leave the website if a page doesn’t load within three seconds. Because of this, your goal should be to make your website as fast as possible. </p>



<p> When you’re selecting a theme for your website, you should heavily consider choosing a theme that has been optimized for mobile devices/ There are many fantastic and highly popular options to choose from. The following article will give you numerous tips on how to choose a good mobile WordPress theme that <strong>meets your business needs and is properly optimized</strong>. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Choosing_a_Responsive_WordPress_Theme">Choosing a Responsive WordPress Theme</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/02/bag-electronics-girl-hands-359757-1024x683.jpg" alt="woman using mobile phone" class="wp-image-2127" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/02/bag-electronics-girl-hands-359757-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/bag-electronics-girl-hands-359757-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/bag-electronics-girl-hands-359757.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p> When a theme is described to be<a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://wp.brytdesigns.com/top-10-revenue-driven-advantages-of-responsive-web-design/" target="_blank"> responsive</a>, it means that your website will be able to <strong>respond to the user’s environment and behavior</strong> based on such factors as platform, orientation, and screen size. When a website hasn’t been optimized for mobile devices, it will appear to be zoomed in when a mobile user accesses it, which means that the only way for the user to navigate your website is by extensively scrolling. Nearly all mobile users avoid websites that haven’t been optimized for their devices. This is why your main goal when choosing a theme should be to find one that is responsive. </p>



<p> There are many great responsive themes that you can select from, many of which WordPress themes. Mobile apps will improve <a rel="noreferrer noopener" aria-label="user experience (opens in a new tab)" href="https://wp.brytdesigns.com/wordpress-themes-blogs-2020-ux-seo/" target="_blank">user experience</a> and <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://wp.brytdesigns.com/what-is-seo-and-how-does-it-work/" target="_blank">search engine optimization</a>, both of which are important if you want your website to be successful. When SEO has been implemented well, your website will bring in more site visitors. <strong>Google ranks mobile-friendly websites higher than ones that haven’t been optimized</strong>.</p>



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<h2 class="wp-block-heading"><span id="Divi_A_Customizable_Mobile_WordPress_Theme">Divi: A Customizable Mobile WordPress Theme</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="554" src="https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.44.16-PM-1024x554.png" alt="Divi mobile WordPress theme website home page" class="wp-image-2122" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.44.16-PM-1024x554.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.44.16-PM-300x162.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.44.16-PM.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://www.elegantthemes.com/gallery/divi/" target="_blank">Divi</a> is among the most popular WordPress themes that you can select for your website, which is primarily due to the myriad of options and <strong>customization</strong> that can be done with this theme. While Divi is considered first and foremost to be a theme, it has enough functionality to also be classified as a building framework for websites. You can create a <strong>distinct and beautiful website</strong> that matches your brand image without entering a line of code. It’s also important to understand that this particular theme can readily be used for almost any type of website, which includes businesses, online stores, restaurants, schools, and non-profit organizations. </p>



<h3 class="wp-block-heading"><span id="Features_that_make_Divi_a_great_Mobile_WordPress_Theme">Features that make Divi a great Mobile WordPress Theme</span></h3>



<p> The main feature of this theme is its site builder, which allows you to create and customize your website from the front end of the site. This theme replaces the WordPress post editor with a more enhanced visual editor. By building visually, you should be able to create a design that’s bold and consistent with your brand image. When building your website, you can alter an array of different effects like contrast, brightness, and saturation. Bulk editing can also be performed, which should lessen the amount of time that you spend creating your website design. </p>



<p> The<strong> customization options</strong> available within the Divi theme can be used with a drag-and-drop methodology. Because of the extensive number of options open to site owners with this theme, your entire website is customizable down to the last detail. You can change text styles, colors, and fonts while also applying animations throughout your site pages. A wide variety of background effects are also available if you want to make a more engaging and interactive website. Some of the additional benefits of using the Divi theme include unlimited use with a single subscription, 24/7 premium support, and regular updates. You can be sure that the unique design choices that make your website stand out <strong>won’t be lost in the mobile version that you create</strong>.</p>



<p></p>



<h2 class="wp-block-heading"><span id="Hestia_An_Adaptive_Mobile_WordPress_Theme">Hestia: An Adaptive Mobile WordPress Theme</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="548" src="https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.50.13-PM-e1581643093855-1024x548.png" alt="Hestia mobile wordpress theme website main page" class="wp-image-2123" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.50.13-PM-e1581643093855-1024x548.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.50.13-PM-e1581643093855-300x160.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.50.13-PM-e1581643093855.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://themeisle.com/themes/hestia/" target="_blank">Hestia</a> is a powerful WordPress theme that offers an e<strong>legant and beautiful design</strong> for all different types of websites. While this particular theme is packed with features, it’s primary goal is to provide site owners with a design that has a great user experience. For instance, the theme has been outfitted with responsive functionality, which ensures that your website is ready for mobile devices. It also comes with extensive support that can prove useful if you ever encounter a bug or glitch on your website. </p>



<h3 class="wp-block-heading"><span id="More_on_what_makes_Hestia_a_versatile_Mobile_WordPress_Theme">More on what makes Hestia a versatile Mobile WordPress Theme</span></h3>



<p> While the Hestia theme doesn’t come with a built-in page builder, it’s compatible with these builders. Once you find the right page builder, you can integrate it directly into the Hestia theme before you get started on creating your new site design. While <strong>it’s possible to customize this theme with a page builder</strong>, it automatically comes with a sleek shop section where you can easily display products you sell with a short description and image. This section makes it possible for users to purchase a product without selecting the full product page. </p>



<p> If you decide to choose the Hestia theme, it offers a variety of <strong>website starter packs </strong>that provides a base for your design and gives you options if you’re trying to create a wholly unique design. These starter sites include options for eCommerce, solar energy panels, travel agents, and veterinary centers. The structure of this theme is ready for any SEO that you want to implement. It’s also important to note that this theme comes with clean and optimized source code, which means that Google will be able to crawl the page easily. Some of the additional features that are integrated into this theme include <strong>mega menus, one-click updates, and comprehensive video tutorials</strong>. To get a better idea of how your site will appear on any device, you can look at this <a href="https://themeisle.com/demo/?theme=Hestia" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">Hestia demo</a>. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Astra_A_Multifaceted_Mobile_WordPress_Theme">Astra: A Multifaceted Mobile WordPress Theme</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="564" src="https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.54.31-PM-1024x564.png" alt="Astra mobile wordpress theme website main page" class="wp-image-2125" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.54.31-PM-1024x564.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.54.31-PM-300x165.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/02/Screen-Shot-2020-01-25-at-12.54.31-PM.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="https://wpastra.com/?bsf=1504&amp;campaign=wpbeginner" target="_blank">Astra</a> is a <strong>feature-rich</strong> WordPress theme that is heavily optimized for mobile devices. Astra offers advanced options such as a mobile header module that allows you to set different logos, adjust header breakpoints, alter colors, and choose from various menu styles that you believe would be best for mobile devices. This is also a very fast and lightweight theme that should be able to load in seconds for mobile users. If you’re trying to <strong>grow your audience </strong>and convert site visitors into loyal customers, this theme provides you with the ability to appeal to desktop and mobile users. </p>



<h3 class="wp-block-heading"><span id="Features_that_make_Astra_a_flexible_Mobile_WordPress_Theme">Features that make Astra a flexible Mobile WordPress Theme</span></h3>



<p> The Astra theme comes with a page builder and customizer, which can help you create a website that matches your brand. The page builder allows you to change your site design via a wide range of options. When you go to the layout settings area, you can manage the layout of every facet of your website. There are also several great header layouts that are built into this theme. If you choose the Pro add-on, the possibilities are extended with even more header layouts and customization options. A few additional facets of your website that are easy to customize include colors/topography and the blog section. All of this customization can be performed <strong>without any knowledge of code</strong>. </p>



<p> This is a <strong>multipurpose WordPress theme</strong>, which means that it can be tailored to fit almost any type of website. The Astra theme has been created with 100 percent open-source code, which has allowed for almost constant updates and improvements to the theme. Astra’s codebase architecture follows the best SEO practices, which is why your website should rank highly in search engines and will provide site visitors with great performance. </p>



<p> The various features that allow for fantastic load speeds include using only 50KB of resources within the design, the inclusion of responsive functionality, and the use of clean code. The Astra theme has a vast library of <strong>pre-built websites</strong> to select from if you want to minimize the amount of customization that you need to perform. The theme also has comprehensive and seamless integration with WooCommerce. The many WooCommerce features with this theme include gallery options, grid settings, quick view, infinite scroll, and a drop-down cart. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Want_to_do_more_to_Improve_Traffic_to_Your_Website">Want to do more to Improve Traffic to Your Website?</span></h2>



<p> Even though selecting a responsive mobile theme should pay dividends for your efforts at improving user experience and increasing site traffic, it’s not the only thing you can do to<strong> increase traffic</strong>. Check out our other article on WordPress themes that are particularly great for <a rel="noreferrer noopener" aria-label="SEO and user experience (opens in a new tab)" href="https://wp.brytdesigns.com/wordpress-themes-blogs-2020-ux-seo/" target="_blank">SEO and user experience</a> at this link. While there are certain things you can do to <strong>enhance the SEO </strong>and user experience of your website, these themes provide you with a great base to build from.                </p>


How to Choose the Best Mobile WordPress Theme (including our favorites)

<p>Millions of users access the internet every single day (and multiple times throughout the day), many of which do so from a smartphone or tablet, <strong>which is traffic you could be missing out on if you don’t have an effective mobile-friendly web presence.</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Increasing_trend_of_mobile_users">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Increasing trend of mobile users</span>
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    </div><div class="lwptoc_item">    <a href="#Your_website_must_be_responsive">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Your website must be responsive</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_about_mobile_m-dot_websites">
                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">What about mobile (“m-dot”) websites?</span>
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    </div></div></div><div class="lwptoc_item">    <a href="#Optimizing_for_mobile_speed_and_user_experience">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Optimizing for mobile speed and user experience</span>
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    </div><div class="lwptoc_item">    <a href="#Use_analytics_to_measure_mobile_traffic">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Use analytics to measure mobile traffic</span>
    </a>
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<p><a href="http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/" target="_blank" rel="noopener noreferrer">Recent studies</a> have shown that over 80% of internet users own a smartphone with an ever-increasing trend of mobile browsing over desktop computers, while <a href="http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails" target="_blank" rel="noopener noreferrer">Google says</a> that 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.</p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Using a progressive web app? Design the interface for app-like interactions that are fast and seamless <a href="https://t.co/9xqUnf9Ges">https://t.co/9xqUnf9Ges</a> <a href="https://t.co/yhoJSky9Hr">pic.twitter.com/yhoJSky9Hr</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/902516206120423425">August 29, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>What these statistics show is that having a well-designed and mobile-friendly website is becoming increasingly important, which is why your website needs to evolve with the trends of internet usage in order to stay competitive. To do so, you must cater your website to the increasing demographic of mobile users by optimizing the mobile experience and performance of your website.</p>
<h2><span id="Increasing_trend_of_mobile_users">Increasing trend of mobile users</span></h2>
<p>With the growing capabilities and availability of mobile devices, more and more users are browsing the internet on their phones and mobile devices. In 2010, just 5% of worldwide internet users accessed the internet on a mobile device, a number that has risen to over 50% in 2017, which shows a drastic increase with no signs of stopping that could help you bring in new site visitors as well as loyal customers if your website is mobile-friendly.</p>
<p>Given that 50% of worldwide internet users primarily browse the web on smartphones and tablets, the amount of customers you bring in per day could potentially double if you tap into the mobile market. Recent trends also point towards the fact that mobile users will continue to build their lead over desktop users, which means that if you don’t transition to a mobile-friendly website now, there’s no telling how much sales or traffic you could miss out on going forward.</p>
<h2><span id="Your_website_must_be_responsive">Your website must be responsive</span></h2>
<p>In 2017, there should be absolutely no reason why your website is not responsive, as this type of functionality is essential if you want to keep your company’s reputation intact with mobile users. Whether you’re considering updating your website or having it undergo a complete redesign, even most pre-made themes and “out of the box” solutions are fully responsive and can be implemented without having to go over budget.</p>
<p><strong>Neglecting to implement a website’s responsive design strategy can potentially be damaging for several reasons</strong>, the most problematic of which is that without this functionality, mobile users could be presented with a myriad of usability issues including things like extremely large font that makes the website difficult to navigate. To browse pages or purchase products, these customers would need to perform an excessive amount of scrolling or other lead-conversion blockers, which not many customers will put up with when there are competitor websites they could turn to instead.</p>
<p>You need to provide these potential customers with a design that works effortlessly and as expected. By making your website responsive through the use of responsive themes or similar solutions, your website will automatically scale to the screen resolution of the device it’s being accessed on, which provides your mobile customers with a fantastic user experience.</p>
<p>Beyond just going responsive, you could take your design a step further by integrating <a href="https://www.ampproject.org/" target="_blank" rel="noopener noreferrer">AMP pages</a> into the design for a lightning fast mobile experience. <strong>AMP (accelerated mobile pages) pages are one of the latest technological advancements in website design that help to facilitate an even leaner mobile user experience,</strong> which could reward you with more customers and a higher search engine engine rankings among mobile customers. Although AMP pages were first launched towards the beginning of 2016, they have seen exponential growth since then, having accounted for nearly 7% of all web traffic just one year later, so you can be confident that they are a wise investment moving forward.</p>
<p><iframe loading="lazy" src="https://www.youtube.com/embed/lBTCB7yLs8Y" width="730" height="410" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>If you’ve never heard of AMP pages, AMP stands for accelerated mobile pages, which facilitates a much more basic web page that offers very quick loading and simple page navigation for mobile customers. There are numerous factors that go into why AMP pages are so fast, but the main takeaway of this technology is that many of the elements that can make a website slow to load are heavily streamlined across a variety of areas with AMP.</p>
<p>When a user accesses a page that’s been equipped with AMP, images won’t load until the user scrolls them into view, which helps substantially with page speed. Although it’s not absolutely necessary to integrate AMP pages into your website design, it can give you a leg up on the competition.</p>
<h3><span id="What_about_mobile_m-dot_websites">What about mobile (“m-dot”) websites?</span></h3>
<p>If you’ve never created a mobile, or <a href="http://searchengineland.com/google-advice-switch-m-dot-domain-responsive-mobile-first-index-rollout-277446" target="_blank" rel="noopener noreferrer">“m-dot”</a>, website before, these websites are unique due to the presence of a full desktop version and a condensed mobile version, which are treated as entirely different websites. <strong>Mobile specific websites have become a thing of the past</strong> except for very specific website needs, due largely to the fact that most modern websites are responsive and reorganize content for an optimal user experience when displayed on a mobile browser without needing to create a separate version. When you have a desktop version and mobile version of your website, you’re splitting your Google SEO ranking potential between them, which will only hurt your business and stunt the potential for online growth in the long run.</p>
<p>While the “m-dot” website was one of the first mobile solutions in the web design industry, modern solutions like responsive functionality have far surpassed this outdated technology. If you were to build an “m-dot” website, you would need to create a minimum of two website addresses, which means that the website would have to redirect from your standard desktop version to the mobile version when being accessed on a mobile device, lengthening initial load times for these customers, an issue that’s avoided altogether with modern solutions.</p>
<p>In today’s world, smartphone and tablet users have displayed a need to be provided with instant gratification when browsing a website online, which means that load times have to be quick and websites need to be easy-to-navigate. When a customer enters a website that’s unwieldy and poorly designed, they may instantly exit and choose to visit another site instead, which could cause you to lose a lot of customers if the problem persists for too long. <strong>Responsive websites allow you to satisfy mobile users without needing to make use of an “m-dot” site.</strong></p>
<h2><span id="Optimizing_for_mobile_speed_and_user_experience">Optimizing for mobile speed and user experience</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Consumers expect seamless experiences every time they interact with a brand. The brand with the most fluid one wins <a href="https://t.co/6yRKuIkbyH">https://t.co/6yRKuIkbyH</a> <a href="https://t.co/UdlFNSQI6I">pic.twitter.com/UdlFNSQI6I</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/899617085097209857">August 21, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>One of the leading indicators in the Google ranking algorithm is website performance and a fluid user experience, which is why it’s very important that the website you operate is designed to run seamlessly across all devices. This same Google ranking algorithm indexes the mobile experience first, which in the web industry is a clear sign that <strong>Google is telling us that mobile is more important than ever.</strong></p>
<p>Once you’ve decided to make your website mobile-friendly, it’s important to understand that not all mobile internet connections are created equal, so you will need to optimize the size and speed of your website for faster load times on all devices and mobile networks, a move that should keep potential customers from becoming frustrated and will pay dividends for you in the future.</p>
<p>At the end of the day, Google wants to rank websites that are useful to visitors, which is why you need to <strong>focus on the mobile user experience to improve search engine ranking potential, visitor retention, and lead conversion.</strong> Each of these three metrics are absolutely essential to the ongoing success of any website and will help you appear higher in search engine rankings, leading to an increase in traffic to your site.</p>
<p>The key to keeping visitor retention rates high is by crafting a website that meets the needs of your target audience, many of which will be using a mobile device to access your website. Given the fact that smartphones and tablets <a href="http://marketingland.com/report-u-s-companies-send-emails-global-average-1-47-million-sent-per-month-114180" target="_blank" rel="noopener noreferrer">accounted for 45%</a> of all online traffic in 2014, you can’t afford not to optimize your website for mobile speed and user experience.</p>
<h2><span id="Use_analytics_to_measure_mobile_traffic">Use analytics to measure mobile traffic</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-690 size-full" src="https://wp.brytdesigns.com/wp-content/uploads/2017/09/google-analytics-dashboard.png" alt="Google Analytics Dashboard Example" width="1352" height="1121" srcset="https://wp.brytdesigns.com/wp-content/uploads/2017/09/google-analytics-dashboard.png 1352w, https://wp.brytdesigns.com/wp-content/uploads/2017/09/google-analytics-dashboard-300x249.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2017/09/google-analytics-dashboard-1024x849.png 1024w" sizes="(max-width: 1352px) 100vw, 1352px"></p>
<p>Need a compelling reason to optimize your website for mobile devices? Take a look at your <a href="https://blog.kissmetrics.com/mobile-metrics/" target="_blank" rel="noopener noreferrer">website traffic analytics</a> so that you can properly assess your mobile traffic to determine the need for a mobile optimization or complete redesign. If the mobile numbers you see are drastically under-performing in comparison to the desktop numbers, you might want to consider a complete redesign of your website so that it’s built for mobile from the onset. <strong>Mobile optimization is something that every website owner should consider</strong>, as newer technologies and optimization techniques are developed every year, and you want to be ahead of the curve in this regard.</p>
<p>When you’re perusing this data, look for visitor funnel fall off to determine where mobile user experience issues may occur and fix what may be causing visitors to leave your website for competitors. One of the metrics that you’ll notice on your analytics page is “average session duration” or “bounce rate”, under which a low (or high for the latter) number might indicate that mobile users are leaving your site too quickly because they find it to have poor loading times or a design that’s difficult to navigate. Once you’ve studied your analytics page and have highlighted which areas you could improve on, you’ll be able to make informed and intelligent changes to your design that should improve these numbers and bolster your online presence.</p>
<p><strong>A mobile-first responsive web design and fluid mobile user experience should always be at the top of your mind when designing and optimizing a website for new business, visitor retention, and visitor conversion.</strong></p>
<p>Do you need help optimizing or designing a mobile-first responsive website strategy? If you do, <a href="https://wp.brytdesigns.com/#contact">contact us</a> today to get started on the web design process, as we’d be happy to discuss your goals and find which solution is right for your business — no matter the budget!</p>


Why responsive mobile design is important for any website

Tag:"Mobile"

Tag:
"Mobile"