Search


<p><a href="https://brytdesigns.com/top-seo-tools-2022/">Search engine optimization (SEO)</a> has become a crucial aspect of digital marketing for businesses seeking to establish a prominent online presence. Among various SEO strategies, <a href="https://www.finetunedigital.com/guide/the-ultimate-guide-to-national-seo/" target="_blank" rel="noreferrer noopener">national SEO</a> and local SEO are two essential approaches that cater to different business needs. This comprehensive guide will delve into national SEO, exploring its significance, critical differences from <a href="https://brytdesigns.com/why-local-seo-is-crucial-moving-into-2023/">local SEO</a>, and actionable tactics to help your business achieve higher rankings and reach a nationwide audience.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#National_SEO_vs_Local_SEO">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">National SEO vs. Local SEO</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Target_Audience_Distinction">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Target Audience Distinction</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Keyword_Research_Variations">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Keyword Research Variations</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Competition_Analysis">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Competition Analysis</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Website_Design_Considerations">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Website Design Considerations</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Building_an_SEO-Friendly_Website_for_National_Reach">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Building an SEO-Friendly Website for National Reach</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Keyword_Research_for_National_SEO">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Keyword Research for National SEO</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Google_Trends_for_Keyword_Insights">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Google Trends for Keyword Insights</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Creating_High-Quality_Content_for_National_SEO">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Creating High-Quality Content for National SEO</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Adding_Genuine_Value_to_Content">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Adding Genuine Value to Content</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#White_Hat_Link_Building_Strategies_for_National_SEO">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">White Hat Link Building Strategies for National SEO</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<h2 class="wp-block-heading"><span id="National_SEO_vs_Local_SEO">National SEO vs. Local SEO</span></h2>



<p>Before delving into the specifics of <a href="https://kogneta.com/national-seo/" target="_blank" rel="noreferrer noopener">national SEO</a>, let’s first understand the differences between <a href="https://www.forbes.com/sites/forbesagencycouncil/2022/11/07/national-seo-vs-local-seo/?sh=4579d5545786" target="_blank" rel="noreferrer noopener">national SEO and local SEO</a>. National SEO focuses on optimizing a website to <a href="https://brytdesigns.com/where-is-your-web-traffic-coming-from/">rank higher in search results</a> for keywords relevant to a business’s products or services nationwide. On the other hand, <a href="https://brytdesigns.com/local-seo-how-different/">local SEO</a> caters to companies with a regional or <a href="https://brytdesigns.com/local-internet-marketing-ideas/">local focus</a>, aiming to attract customers from a specific area.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="935" height="619" src="https://wp.brytdesigns.com/wp-content/uploads/2018/07/seo-dashboard.png" alt="Google Analytics Dashboard" class="wp-image-968" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/07/seo-dashboard.png 935w, https://wp.brytdesigns.com/wp-content/uploads/2018/07/seo-dashboard-300x199.png 300w" sizes="(max-width: 935px) 100vw, 935px"></figure>



<h3 class="wp-block-heading"><span id="Target_Audience_Distinction">Target Audience Distinction</span></h3>



<p>A significant disparity between national and local SEO lies in their target audiences. Businesses pursuing national SEO need websites designed to appeal to a broader audience nationwide. Conversely, companies engaging in local SEO must create websites that resonate with people within a specific geographical area.</p>



<h3 class="wp-block-heading"><span id="Keyword_Research_Variations">Keyword Research Variations</span></h3>



<p>National SEO involves targeting broad keywords that reflect a product or service without a geographical qualifier. In contrast, local SEO concentrates on specific keywords incorporating location-based terms to attract customers within a particular region.</p>



<h3 class="wp-block-heading"><span id="Competition_Analysis">Competition Analysis</span></h3>



<p>The competition landscape significantly differs between national and local SEO. National SEO campaigns often encounter fierce competition from big brand names and other national-level companies vying for the same customer base. On the other hand, local SEO may have fewer competitors within a specific region, but the competition can still be intense, especially in densely populated areas.</p>



<h3 class="wp-block-heading"><span id="Website_Design_Considerations">Website Design Considerations</span></h3>



<p>National SEO demands websites designed to accommodate a broader range of user needs and preferences. These sites should appeal to visitors from various locations, allowing them to access products or services regardless of their geographic location. In contrast, local SEO emphasizes the importance of maintaining consistent name, address, and phone number (NAP) information across the web to strengthen local organic rankings.</p>



<h2 class="wp-block-heading"><span id="Building_an_SEO-Friendly_Website_for_National_Reach">Building an SEO-Friendly Website for National Reach</span></h2>



<p>A crucial first step in national SEO success is establishing a website that aligns with search engine requirements. Focus on creating a responsive, mobile-friendly website that ensures easy crawling and indexing by search engines. Additionally, prioritize site speed optimization, as Google considers page load times a crucial factor in ranking websites.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-on-laptop-large-text-screen-1024x683.jpg" alt="website" class="wp-image-2527" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-on-laptop-large-text-screen-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-on-laptop-large-text-screen-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/05/website-on-laptop-large-text-screen.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Keyword_Research_for_National_SEO">Keyword Research for National SEO</span></h2>



<p>Effective keyword research is vital to national SEO. Understand the distinction between broad and long-tail keywords and their impact on search rankings. Identify keywords with commercial intent to attract potential customers ready to purchase.</p>



<h3 class="wp-block-heading"><span id="Google_Trends_for_Keyword_Insights">Google Trends for Keyword Insights</span></h3>



<p>Leverage Google Trends to gain valuable insights into keyword trends over time. This powerful tool allows businesses to monitor keyword interest throughout the year and tailor their content to meet the demand.</p>



<h2 class="wp-block-heading"><span id="Creating_High-Quality_Content_for_National_SEO">Creating High-Quality Content for National SEO</span></h2>



<p>Content is king in the world of SEO and plays an even more critical role in national SEO. Focus on creating in-depth, comprehensive content that surpasses existing materials on the topic—adopt the Skyscraper Technique, wherein you create ten times better content than your competitors.</p>



<h3 class="wp-block-heading"><span id="Adding_Genuine_Value_to_Content">Adding Genuine Value to Content</span></h3>



<p>Ensure that your content provides genuine value to your target audience. Content that evokes emotions like humor, surprise, or excitement tends to attract more engagement and backlinks.</p>



<h2 class="wp-block-heading"><span id="White_Hat_Link_Building_Strategies_for_National_SEO">White Hat Link Building Strategies for National SEO</span></h2>



<p>Link building is a core aspect of national SEO, helping websites establish authority and credibility. Embrace white hat link-building techniques that comply with search engine guidelines, such as guest posting, outreach to bloggers and journalists, and creating interactive content.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/05/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg" alt="link building" class="wp-image-5117" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/05/marvin-meyer-SYTO3xs06fU-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/05/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/05/marvin-meyer-SYTO3xs06fU-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/05/marvin-meyer-SYTO3xs06fU-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>In conclusion, national SEO is a powerful tool for businesses seeking to expand their reach nationwide. By understanding the differences between national SEO and local SEO and implementing effective strategies, your business can achieve higher search engine rankings and attract a broader audience. Prioritize high-quality content creation, leverage keyword research, and employ white hat link-building techniques to propel your business toward national SEO success. Remember, national SEO is an ongoing process that requires consistent effort, but the rewards of reaching a vast and diverse customer base are well worth it.</p>


What is Local SEO and how is it different?

Unlock National SEO Success: Your Ultimate Guide to Dominating Nationwide Rankings


<h2 class="wp-block-heading"><span id="What_are_SEO_Objectives">What are SEO Objectives?</span></h2><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_SEO_Objectives">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are SEO Objectives?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Setting_SMART_SEO_Goals">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Setting SMART SEO Goals</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Examples_of_SMART_SEO_Goals_Businesses_Set">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Examples of SMART SEO Goals Businesses Set:</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Increasing_Organic_Search_Traffic">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Increasing Organic Search Traffic</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Improving_Website_Engagement">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Improving Website Engagement</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Building_High-Quality_Backlinks">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Building High-Quality Backlinks</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Optimizing_for_Featured_Snippets">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Optimizing for Featured Snippets</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Increasing_Local_Search_Visibility">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Increasing Local Search Visibility</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Measuring_SEO_Objectives">
                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">Measuring SEO Objectives</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Studying_Successful_Examples_of_SEO_Goals">
                    <span class="lwptoc_item_number">10</span>
                <span class="lwptoc_item_label">Studying Successful Examples of SEO Goals</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">11</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>



<p>Search Engine Optimization (SEO) involves optimizing your website to increase visibility and attract visitors from organic search results. Setting and achieving SEO objectives is essential to any successful SEO strategy. We will discuss some crucial SEO goals businesses should target to boost website traffic and revenue.</p>



<h2 class="wp-block-heading"><span id="Setting_SMART_SEO_Goals">Setting SMART SEO Goals</span></h2>



<p>Before diving into the essential SEO objectives, you must understand how to set SMART SEO goals. SMART stands for Specific, <a href="https://brytdesigns.com/google-ads-business-goals">Measurable</a>, Achievable, Relevant, and Time-bound. Setting SMART goals will help you stay focused and measure your progress.</p>



<h2 class="wp-block-heading"><span id="Examples_of_SMART_SEO_Goals_Businesses_Set">Examples of SMART SEO Goals Businesses Set:</span></h2>



<ul><li>Increase organic search traffic by 30% within six months</li><li>Improve website engagement by reducing bounce rates by 20%</li><li>Build high-quality backlinks from 50 different domains within a year</li><li>Optimize content to appear in 10 featured snippets within three months</li><li>Increase local search visibility by appearing in the top 3 local pack results for targeted keywords within six months</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1024x683.jpg" alt="woman setting seo goals" class="wp-image-4943" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/microsoft-edge-_eCnLJWQXMg-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Increasing_Organic_Search_Traffic">Increasing Organic Search Traffic</span></h2>



<p><a href="https://brytdesigns.com/where-is-your-web-traffic-coming-from">Organic search traffic</a> refers to the visitors who land on your website through unpaid search results. Improving organic search traffic is a crucial SEO goal, and there are several ways to achieve it.</p>



<p>One effective strategy is to improve your website’s ranking on search engine results pages (SERPs). You can improve your website’s ranking by conducting keyword research, creating high-quality content, optimizing your website’s on-page elements, and earning high-quality backlinks.</p>



<h2 class="wp-block-heading"><span id="Improving_Website_Engagement">Improving Website Engagement</span></h2>



<p>Website engagement refers to how users interact with your website. A high engagement rate indicates that users find your website valuable and are more likely to convert into customers. Businesses should focus on metrics like page load times, user experience, and content quality to improve website engagement.</p>



<h2 class="wp-block-heading"><span id="Building_High-Quality_Backlinks">Building High-Quality Backlinks</span></h2>



<p><a href="https://brytdesigns.com/why-local-seo-is-crucial-moving-into-2023/">Backlinks</a> are links from other websites that point to your website. <a href="https://brytdesigns.com/local-internet-marketing-ideas/">High-quality backlinks</a> from authoritative websites are a crux ranking factor for search engines. Building backlinks requires a well-planned strategy, which includes guest blogging, broken link building, creating shareable content, etc.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="208" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-17-151932-1024x208.jpg" alt="building backlinks" class="wp-image-4944" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-17-151932-1024x208.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-17-151932-300x61.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/Screenshot-2023-04-17-151932.jpg 1365w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Optimizing_for_Featured_Snippets">Optimizing for Featured Snippets</span></h2>



<p>Featured snippets are search results that appear at the top of the SERPs and provide users with a quick answer to their query. Optimizing content to appear in featured snippets can increase visibility, credibility, and traffic. Businesses should focus on creating high-quality content, structuring content for easy readability, and answering common user questions to optimize their search listing for featured snippets.</p>



<h2 class="wp-block-heading"><span id="Increasing_Local_Search_Visibility">Increasing Local Search Visibility</span></h2>



<p>Appearing in local search results is critical. Optimizing Google My Business listings, building local citations, and targeting location-specific keywords can help businesses appear in local search results and increase visibility for businesses with physical locations.</p>



<h2 class="wp-block-heading"><span id="Measuring_SEO_Objectives">Measuring SEO Objectives</span></h2>



<p>Measuring progress toward SEO goals is essential to ensure your efforts pay off. Tracking key performance indicators (KPIs) such as traffic, rankings, and conversions and using <a href="https://brytdesigns.com/top-seo-tools-2022/">analytics tools</a> such as <a href="https://brytdesigns.com/goals-available-google-analytics">Google Analytics</a> and Ahrefs can provide insights into what is working and what needs improvement.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="772" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x772.jpg" alt="measuring seo objectives" class="wp-image-4945" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x772.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/myriam-jessier-VHXiGXxwOQ4-unsplash-300x226.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/myriam-jessier-VHXiGXxwOQ4-unsplash-1536x1158.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/myriam-jessier-VHXiGXxwOQ4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Studying_Successful_Examples_of_SEO_Goals">Studying Successful Examples of SEO Goals</span></h2>



<p>Many businesses have achieved their SEO objectives, including increasing organic traffic, improving page speed, and generating leads. Studying successful case studies provides inspiration and guidance for setting your SEO objectives.</p>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Setting and achieving SEO goals is a continuous process that requires patience, effort, and dedication. By focusing on essential SEO objectives such as increasing organic search traffic, improving website engagement, building high-quality backlinks, optimizing for featured snippets, and local search visibility, businesses can improve their online presence and attract more visitors and revenue. Remember to set SMART goals, track progress, and stay consistent.</p>


7 Essential SEO Goals to Skyrocket Your Website Traffic and Revenue


<p>If you want to develop a structured website that provides potential and current customers with the exact type of content they’re looking for, the service pages you create will make or break your website. A common mistake that many businesses make involves listing out their services or products directly on their homepage without creating individual service pages.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_a_Service_Page">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is a Service Page?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_Makes_a_Service_Page_Different_From_Product_Pages">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What Makes a Service Page Different From Product Pages?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_Do_You_Need_Service_Pages_on_Your_Website">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Why Do You Need Service Pages on Your Website?</span>
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    </div><div class="lwptoc_item">    <a href="#Why_You_Shouldnt_List_Services_on_Your_Homepage">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Why You Shouldn’t List Services on Your Homepage</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_Do_Service_Pages_Help_With_SEO">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">How Do Service Pages Help With SEO?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#To_Get_Ideal_Clients">
                    <span class="lwptoc_item_number">5.1</span>
                <span class="lwptoc_item_label">To Get Ideal Clients</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Gives_Your_Website_Structure">
                    <span class="lwptoc_item_number">5.2</span>
                <span class="lwptoc_item_label">Gives Your Website Structure</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Improve_Your_Website_Ranking">
                    <span class="lwptoc_item_number">5.3</span>
                <span class="lwptoc_item_label">Improve Your Website Ranking</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#What_Should_a_Service_Area_Page_Contain">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">What Should a Service Area Page Contain?</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Attractive_Visual_Elements">
                    <span class="lwptoc_item_number">6.1</span>
                <span class="lwptoc_item_label">Attractive Visual Elements</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Local_Service_Areas">
                    <span class="lwptoc_item_number">6.2</span>
                <span class="lwptoc_item_label">Local Service Areas</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Unique_Content">
                    <span class="lwptoc_item_number">6.3</span>
                <span class="lwptoc_item_label">Unique Content</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Statistics_or_Areas_of_Success">
                    <span class="lwptoc_item_number">6.4</span>
                <span class="lwptoc_item_label">Statistics or Areas of Success</span>
    </a>
    </div></div></div></div></div>
</div></div>



<p>Even though your site’s homepage is essential for providing visitors with the most important information about your company immediately after they arrive on your website, <strong>the people who are interested in making a purchase will want to learn more about the services you offer</strong>. If you don’t deliver this information in any area of your website, customers might feel like your business or brand isn’t legitimate.</p>



<p>While the main downside to listing your services is that potential customers won’t find the information they need, <strong>this method also results in poor search engine optimization</strong>, which can significantly lower your website’s visibility.</p>



<p><a href="https://brytdesigns.com/top-seo-tools-2022">Search engine optimization</a> is a technique that allows you to improve your rankings on search engines like Google and Bing. With the right amount of optimization, your website and service pages might appear in the first three results for relevant searches, which are the ones that users click on more often than the rest.</p>



<p>The service pages you place on your website allow you to <a href="https://brytdesigns.com/why-local-seo-is-crucial-moving-into-2023">enter local information</a> and increase optimization. In this SEO guide, you’ll learn everything you need to know about service pages and their importance in website design.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/mailchimp-lAx4E6Gl06s-unsplash-1024x768.jpg" alt="services page" class="wp-image-4770" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/mailchimp-lAx4E6Gl06s-unsplash-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/mailchimp-lAx4E6Gl06s-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/mailchimp-lAx4E6Gl06s-unsplash-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/mailchimp-lAx4E6Gl06s-unsplash.jpg 1804w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_a_Service_Page">What is a Service Page?</span></h2>



<p>A service page is a relatively short and simple page that details your company’s offerings. While some businesses will create <a href="https://brytdesigns.com/demystifying-web-development-services-and-what-to-expect">a single service page</a> where all of their offerings are detailed, it’s highly recommended that you separate your services into different pages.</p>



<p>By taking this approach, site visitors will be able to find the exact information they’re looking for with just one click. Along with defining the services you provide, these pages should also describe why <a href="https://brytdesigns.com/transforming-your-business-with-seo-marketing-services">your business is the best option</a> to perform the service in question.</p>



<h2 class="wp-block-heading"><span id="What_Makes_a_Service_Page_Different_From_Product_Pages">What Makes a Service Page Different From Product Pages?</span></h2>



<p>While it’s typical for business owners to view product pages and service pages as the same thing, you should take a different approach when writing these pages. There’s one notable difference between products and services, which is that <strong>customers are unable to return a service once it’s provided</strong>. You should write service pages with this fact in mind.</p>



<p>Since services can’t be directly returned, potential customers may be more hesitant about making a purchase, which means that building trust is essential. For instance, many companies will write out a “satisfaction guaranteed” claim on their service pages to make visitors less hesitant about going through with the purchase. If something doesn’t go well during the service, customers are negatively impacted, which is why a service page should have a much different tone than a basic product page.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="591" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/igor-miske-Px3iBXV-4TU-unsplash-1-1024x591.jpg" alt="product page" class="wp-image-4771" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/igor-miske-Px3iBXV-4TU-unsplash-1-1024x591.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/igor-miske-Px3iBXV-4TU-unsplash-1-300x173.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/igor-miske-Px3iBXV-4TU-unsplash-1-1536x887.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/igor-miske-Px3iBXV-4TU-unsplash-1-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_Do_You_Need_Service_Pages_on_Your_Website">Why Do You Need Service Pages on Your Website?</span></h2>



<p>Service pages are integral to a website’s design for several reasons, the primary of which is that these pages provide users who are searching for the services you provide with a place they can go to obtain the information they require. Most users begin their search by looking for a specific service as opposed to a specific company. It’s only after they find the service they’re looking for that they will learn more about the company that provides the service.</p>



<p>When a user enters a relevant search query on Google, the query will most likely revolve around the services you provide. Creating service pages for relevant search results should help you appear towards the top of these results. Keep in mind that customers who search for businesses on Google and similar search engines have a much better chance of making a purchase from you. <a href="https://seoexpertbrad.com/local-seo-stats/">Around 88% of all local searches</a> lead to a visit or call within 24 hours.</p>



<h2 class="wp-block-heading"><span id="Why_You_Shouldnt_List_Services_on_Your_Homepage">Why You Shouldn’t List Services on Your Homepage</span></h2>



<p>There are many reasons why you should avoid listing services directly on your homepage, the primary of which is that <strong>Google looks at the structure of your website when assessing how your site should be ranked</strong>. While Google is crawling through your website, it will take the time to look at headers, links, and menus to determine what’s positioned on your website.</p>



<p>If you create different pages for the products and services you offer, this tells Google and other search engines that those pages are important website components. Keep in mind that many search engine users reach product and service pages before finding the site’s homepage.</p>



<h2 class="wp-block-heading"><span id="How_Do_Service_Pages_Help_With_SEO">How Do Service Pages Help With SEO?</span></h2>



<p>Placing multiple service pages on your site should help you obtain better placements when potential customers perform a local search for any of the services you provide. If your website can be at the top of search results related to the services you offer, <strong>you should experience a notable uptick in site traffic</strong>.</p>



<p>Once you’ve created some service pages, you’ll be able to provide Google with pages that search engine users can navigate to instead of your homepage. If these individuals can immediately find the information they’re seeking, <strong>it’s more likely that they will contact you to schedule a service</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="561" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/seo-help-business-grow-1024x561.jpeg" alt="SEO can help your business grow" class="wp-image-1139" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/seo-help-business-grow-1024x561.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/seo-help-business-grow-300x164.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/seo-help-business-grow.jpeg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="To_Get_Ideal_Clients">To Get Ideal Clients</span></h3>



<p>The primary goal of creating a service-based business is to deliver services to people who need them. Keep in mind, however, that the people in your primary market won’t automatically search for your business when they want the type of service you offer.</p>



<p>They will instead enter information related to the services you currently provide. Until your brand name is strong enough to be at the forefront of people’s minds when they think of the services you offer, you should rely on service pages.</p>



<p>Making service pages allows you to be available to people who want to request these services. Even though you should provide users with comprehensive details about your primary services, make sure that every piece of information is relevant.</p>



<h3 class="wp-block-heading"><span id="Gives_Your_Website_Structure">Gives Your Website Structure</span></h3>



<p>Placing service pages on your website can help you identify the most important aspects of your website. It also provides your site with the structure it needs to start ranking well with Google, Bing, and other search engines.</p>



<h3 class="wp-block-heading"><span id="Improve_Your_Website_Ranking">Improve Your Website Ranking</span></h3>



<p>Service pages can also help you improve your website’s ranking. The main goal of a service page is to highlight your services and <strong>provide some basic information about the unique value proposition that your company offers</strong>. This information should push visitors to hire your company, which will boost conversion rates.</p>



<p>As mentioned previously, there are times when visitors from search engines will reach your service page before they land on your homepage, which is why they should be given all of the information they need before navigating any further.</p>



<h2 class="wp-block-heading"><span id="What_Should_a_Service_Area_Page_Contain">What Should a Service Area Page Contain?</span></h2>



<p>Most users will look for services in a location that’s close to where they live or work, which is why you should make sure that your service pages contain relevant location details that will help you boost visibility among local residents.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="668" src="https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-1024x668.jpeg" alt="What is Local SEO and how is it different?" class="wp-image-821" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-1024x668.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-300x196.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning.jpeg 1149w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Attractive_Visual_Elements">Attractive Visual Elements</span></h3>



<p>All of your service pages should consist of attractive visual elements that help to segment each page and encourage users to go forward with a purchase. In fact, <strong>calls-to-action should be placed on all service pages</strong>.</p>



<p>If you’re working to improve your website’s aesthetics, you should input some images and other visual components. If a service page is poorly designed and lacks the sophistication of the rest of your website, potential clients may become discouraged and end up leaving your website.</p>



<h3 class="wp-block-heading"><span id="Local_Service_Areas">Local Service Areas</span></h3>



<p>In the event that you offer services in multiple towns or cities, you should include a service page for each individual location. Consider creating a list of all areas that you provide services in. Your main focus should be on the areas with the most potential customers.</p>



<h3 class="wp-block-heading"><span id="Unique_Content">Unique Content</span></h3>



<p>Having unique content on your service pages is also highly recommended if <strong>you want users to be engaged enough to schedule the service or an initial consultation</strong>. Along with having correct grammar, every service page should be original and authentic.</p>



<p>Customers should also be told the benefits that come with the service they select. You should try to avoid placing the same content on two separate service area pages. Google and other search engines don’t accept these duplicates. If you deliver duplicate content, Google could penalize you, which would likely result in your website and service pages dropping in rankings.</p>



<h3 class="wp-block-heading"><span id="Statistics_or_Areas_of_Success">Statistics or Areas of Success</span></h3>



<p>Make sure that you provide visitors who enter your service pages with statistics about the work you’ve done as well as information about the success that your business has had in the past.</p>



<p>Service pages provide website owners with the opportunity to improve their search engine optimization, gain more visibility, and build a more structured website. Make sure that every service page you write consists of unique content that can only be found on that page.</p>


An SEO Guide to Service Pages


<p>Local search engine optimization (SEO) is among the most important types of SEO for any business. In fact, <a href="https://www.entrepreneur.com/science-technology/why-local-seo-is-the-key-to-business-success/429709">almost 50% of searches</a> that occur on Google are local ones. Consumers are searching for the types of services and products you offer online. However, if your business doesn’t show up in local searches, these customers might never find out what your company offers.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_Is_Local_SEO">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What Is Local SEO?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Why_Local_Search_Is_Important">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why Local Search Is Important</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#How_Google_Determines_Local_Ranking">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How Google Determines Local Ranking</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Best_Practices_in_Showing_Up_in_Local_Results">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Best Practices in Showing Up in Local Results</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#4_Find_Keywords_with_a_Local_Intent">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">4. Find Keywords with a Local Intent</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#3_Optimize_Your_Google_My_Business_Profile">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">3. Optimize Your Google My Business Profile</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#2_Check_All_Your_NAP_Citations">
                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">2. Check All Your NAP Citations</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#1_Create_Local-optimized_Content">
                    <span class="lwptoc_item_number">4.4</span>
                <span class="lwptoc_item_label">1. Create Local-optimized Content</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Why_Local_SEO_is_Going_to_Be_Crucial_in_2023">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Why Local SEO is Going to Be Crucial in 2023</span>
    </a>
    </div></div></div>
</div></div>



<p>Over the past few years, local SEO is gaining more importance than ever, which is evident by local searches making up 50% of the 8.5 billion Google searches that occur daily. When you <a href="https://brytdesigns.com/local-internet-marketing-ideas">optimize your content</a> and ads for search engines, you should be able to improve the search engine rankings your website receives. <strong>Local SEO will allow you to reach customers that are nearby your business as well</strong>. This guide takes an in-depth look at local SEO and why it’s crucial as 2023 approaches.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-1024x682.jpg" alt="yoast seo" class="wp-image-3717" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_Is_Local_SEO">What Is Local SEO?</span></h2>



<p>Local SEO involves performing search engine <a href="https://brytdesigns.com/local-seo-how-different">optimization on local search results</a>. With Google, this optimization should help your business listing rank higher with relevant queries. Let’s say that you’re searching for a new dress shirt at local retail stores. Google wants to deliver results to your query that provide you with the best clothing stores in the area where you live.</p>



<p>If Google algorithms detect that you’re searching locally, the <a href="https://macmillandesign.com/google-map-pack-benefits/">Map Pack</a> results they deliver will show up on the initial page of search results. These results also typically <strong>include organic results about other services and businesses in the vicinity</strong>. The types of information that are included with local search results extend to:</p>



<ul><li>Customer reviews and ratings</li><li>Photos and videos</li><li>Business name</li><li>Address</li><li>Website</li><li>Phone number</li></ul>



<p>Sticking to the <a href="https://developers.google.com/search/docs/essentials">Webmaster Guidelines</a> that Google maintains while also creating a strong user experience should automatically enhance your SEO efforts, which is important if you want your site to rank highly in organic search results. These search results contain the local intent for queries.</p>



<p>Even if you don’t have a website at the moment, your business can show up in the Google Map Pack results. These results typically include information available in your Google Business Profile listing. A set of additional guidelines is also available for local SEO that’s titled <a href="https://support.google.com/business/answer/3038177?hl=en">“Guidelines for Representing Your Business on Google”</a>.</p>



<p>If you want to improve the visibility of your business in the Map Pack, adhering to these guidelines is highly recommended. While you work on your local SEO, you should <strong>always make note of the differences between the Map Pack and local organic searches</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="681" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/henry-perks-BJXAxQ1L7dI-unsplash-1024x681.jpg" alt="geo seo" class="wp-image-4712" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/henry-perks-BJXAxQ1L7dI-unsplash-1024x681.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/henry-perks-BJXAxQ1L7dI-unsplash-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/henry-perks-BJXAxQ1L7dI-unsplash-1536x1021.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/henry-perks-BJXAxQ1L7dI-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_Local_Search_Is_Important">Why Local Search Is Important</span></h2>



<p>To understand how important local SEO is to the <a href="https://brytdesigns.com/seo-shopify-wordpress">long-term success</a> of any business, the following details some of the latest stats about Google Search.</p>



<ul><li>Google states that <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/purchase-decision-mobile-growth/">more than 75% of individuals</a> who perform local searches on their smartphone will visit the business within 24 hours. Around 28% of these searches lead to a purchase.</li><li>Nearly one-third of searches on Google are related to the location of something.</li><li><a href="https://www.rioseo.com/press-release/rio-seo-local-search-research-90-of-consumers-make-purchases-within-a-week-of-search/">More than 60%</a> of all consumers state that they perform local searches on a daily basis.</li><li><a href="https://thriveagency.com/news/local-seo-statistics-you-should-know-in-2021/">Over 80% of consumers</a> will read online reviews of companies when conducting a local search. These consumers spend an average of 14 minutes reading reviews before they make a final decision.</li><li><a href="https://backlinko.com/search-engine-ranking">Around 86% of people</a> use Google Maps when looking for a company’s location.</li><li>Yelp is displayed among the <a href="https://freshchalk.com/blog/150k-small-business-website-teardown-2019">first five search results</a> for businesses around 92% of the time.</li><li><a href="https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet">Over 50% of all internet users</a> worldwide perform local searches from their smartphones.</li><li>Upwards of <a href="https://www.rioseo.com/press-release/rio-seo-local-search-research-90-of-consumers-make-purchases-within-a-week-of-search/">83% of users</a> will perform a search to find out more about local businesses.</li></ul>



<h2 class="wp-block-heading"><span id="How_Google_Determines_Local_Ranking">How Google Determines Local Ranking</span></h2>



<p>The method that Google uses to determine ranking for businesses is somewhat unknown. However, search marketers have pinpointed some factors as authority boosters for local searches. Even though organic search ranking algorithms are difficult to decipher, there are three categories of factors for local search results, which include:</p>



<ul><li>Relevance</li><li>Distance</li><li>Prominence</li></ul>



<p>Relevance indicates <strong>how well a business profile matches the query that a user typed in and searched for</strong>. If you want Google to be able to match your business profile to relevant searches, it’s highly recommended that the business information in your listing is detailed and complete.</p>



<p>As for distance, Google defines it as how far a possible search result is from the local term that was used during the search. In the event that a user doesn’t specifically mention a location in the search query, Google can calculate distance based on the details they have about the user’s location.</p>



<p>Prominence refers to the popularity or reputation that Google believes a business has. While prominence isn’t necessarily more important than distance or relevance, it does play a factor. It’s also more complex than the other factors. <strong>Search algorithms will attempt to place the offline prominence that a business has into their equation</strong>. As for Local Pack ranking factors, SEO experts believe that the most important ones are:</p>



<ul><li>Keywords in listing title</li><li>The primary GBP category</li><li>A company’s physical address in the city mentioned in the search</li><li>Proximity that the business address has to the searcher’s current location</li><li>High star ratings on Google</li><li>How complete the GBP listing is</li><li>Keywords found in native Google reviews</li><li>Authority and quality of all inbound links that lead to the relevant domain</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/12/claudio-schwarz-uENjpJ0sCb0-unsplash-1024x683.jpg" alt="search rankings" class="wp-image-4713" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/12/claudio-schwarz-uENjpJ0sCb0-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/claudio-schwarz-uENjpJ0sCb0-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/claudio-schwarz-uENjpJ0sCb0-unsplash-1536x1025.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/12/claudio-schwarz-uENjpJ0sCb0-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Best_Practices_in_Showing_Up_in_Local_Results">Best Practices in Showing Up in Local Results</span></h2>



<p>There are certain features that Google and other search engines allow you to use when you want to boost your local search rankings, which include everything from finding keywords with local intent to create local-optimized content.</p>



<h3 class="wp-block-heading"><span id="4_Find_Keywords_with_a_Local_Intent">4. Find Keywords with a Local Intent</span></h3>



<p>First, you should find keywords with a local intent if you want your site or business to have high rankings on local searches. You can begin by creating a keyword map that identifies keywords that are most relevant to your brand.</p>



<p>For the keyword search, consider using tools like <a href="https://www.wordstream.com/">WordStream</a>, <a href="https://www.semrush.com/">Semrush</a>, and <a href="https://www.spyfu.com/">SpyFu</a>. From here, you can narrow your list by choosing the keywords that have local intent. <strong>Local keywords almost always consist of location-specific phrases</strong>. An example is “pizza restaurant near me”.</p>



<h3 class="wp-block-heading"><span id="3_Optimize_Your_Google_My_Business_Profile">3. Optimize Your Google My Business Profile</span></h3>



<p>If you don’t have a Google My Business profile, you don’t have much chance of obtaining high rankings on local search results. Creating one of these profiles is simple and straightforward. All that’s required is for you to navigate to the <a href="https://www.google.com/business/">Google Business Profile website</a> and click on the “Manage Now” button.</p>



<p>You’ll then have the opportunity to create an account and fill in all of the relevant information that will be displayed with your new profile. Once this profile has been completed, <strong>you can optimize it with the latest images, micro-blog posts, and local keywords</strong>. You should take the time to respond to the reviews your business receives with thanks or an offer to resolve any complaints that were made.</p>



<h3 class="wp-block-heading"><span id="2_Check_All_Your_NAP_Citations">2. Check All Your NAP Citations</span></h3>



<p>Accuracy is essential when you input your business name, address, and phone number (NAP). The citations you include must be consistent in all locations around the web. Any inconsistency could result in Google getting confused about where your business is located, which will lead to worse rankings for local keywords.</p>



<h3 class="wp-block-heading"><span id="1_Create_Local-optimized_Content">1. Create Local-optimized Content</span></h3>



<p>Your website should clearly detail where any of your brick-and-mortar retail stores are located. Make sure that you include local-optimized content on your website. You could also use your blog to advertise and talk about local events that your customers might want to attend.</p>



<p>Another option at your disposal is to sponsor some of the events that are held in your city, which should result in your brand receiving local backlinks that bolster your credibility. Every page on your website should include the city and state where your company is located as well as nicknames that the locals might use for the city. Once you’ve completed these steps, you should be able to bring in more local customers.</p>



<h2 class="wp-block-heading"><span id="Why_Local_SEO_is_Going_to_Be_Crucial_in_2023">Why Local SEO is Going to Be Crucial in 2023</span></h2>



<p>Local SEO will likely be among the most important factors for establishing search engine authority moving into 2023. Along with helping your business rank higher on search engine results, higher rankings boost your company’s visibility, which will bring more traffic to your website.</p>



<p>Once your rankings are improved, <strong>you should be able to generate more sales, traffic, and brand awareness</strong>. Over the past few years, an increasingly high percentage of search results were local, which means that more and more consumers are performing local searches when looking for something to buy. If you want to increase the likelihood that your company doesn’t fall behind the competition, you should spend some time bolstering your local SEO efforts.</p>


Why Local SEO is Crucial Moving Into 2023


<p>Google is easily the most popular and widely used search engine in the world. In fact, <a href="https://www.oberlo.com/blog/google-search-statistics">more than 99,000 searches</a> take place every second, which is why Google spends a considerable amount of time and money making sure that site owners have the tools they need to improve their search rankings.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                <span class="lwptoc_item_label">What is a Google Algorithm Update?</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Why Update the Google Algorithm?</span>
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                <span class="lwptoc_item_label">How Many Times Does Google Update its Search Algorithms?</span>
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                <span class="lwptoc_item_label">2022 Google Algorithm Updates</span>
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                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">January 2022 – Google Algo Updates</span>
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                <span class="lwptoc_item_label">September 2022 – Google Algo Updates</span>
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                <span class="lwptoc_item_label">Looking Forward</span>
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<p>In 2003, Google created a complex system known as the <a href="https://www.google.com/search/howsearchworks/how-search-works/ranking-results/">Google search algorithm</a>. This system provides Google with the means of <strong>identifying, ranking, and eventually returning relevant pages for specific search queries</strong>. The system considers numerous factors when ranking a page, which include everything from usability to quality and relevance.</p>



<p>Google is constantly updating its search algorithm to make sure that online businesses and websites are able to more effectively gain visibility and improve authority. Over the years, Google has made many notable algorithm updates, refreshes, and search index changes.</p>



<p>While not every change that’s made to the Google algorithm is substantial, being aware of the larger changes and updates is highly recommended if you want to keep your website as up-to-date and optimized as possible. The following details some of the many updates that have been made to the Google algorithm in 2022.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpg" alt="google algorithm updates" class="wp-image-4116" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_a_Google_Algorithm_Update">What is a Google Algorithm Update?</span></h2>



<p>Google makes numerous updates to its algorithm system every year. These changes are designed to improve <a href="https://wp.brytdesigns.com/understanding-google-keyword-analytics/">Google’s overall ranking processes</a>. While some of the updates that Google makes are core updates that are meant to improve the relevancy of search results and make these results more helpful, there are also hundreds of smaller updates during the year that can <strong>help improve a company’s online business ranking, content value, and overall success</strong>.</p>



<p>By remaining aware of the most pertinent updates that are made to the Google algorithm, you should be ready to alter your approach to optimization to ensure that your website is ranked towards the top of relevant search results.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-1024x683.jpg" alt="what is a google algorithm update" class="wp-image-4547" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/solen-feyissa-UWVJaDvXW_c-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_Update_the_Google_Algorithm">Why Update the Google Algorithm?</span></h2>



<p>The algorithms that Google use are combined in a complex and difficult-to-understand system that retrieves data directly from its search engine to provide users with the most relevant search results after a query is made. The Google search engine users numerous ranking factors and algorithms to provide pages that are <a href="https://backlinko.com/hub/seo/serps">ranked by relevance via SERPs</a>.</p>



<p>Several times every year, Google focuses on making core updates to their search algorithm, which is meant to make sure that search results are more relevant while also providing businesses with a better opportunity to have their websites ranked. The goal is to make sure that the system is fair for everyone involved.</p>



<p>Because of how complex this system is, not making regular updates could cause search results to worsen in accuracy. When Google’s algorithm was first introduced to the internet in 2003, only a few updates were made each year. Today, thousands of separate updates can be made every year. While the majority of these updates are tiny, they can still lead to significant changes to how the algorithm works.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-1024x683.jpg" alt="why update google algorithm" class="wp-image-4548" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/10/nathana-reboucas-c4aT8MfEzdw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="How_Many_Times_Does_Google_Update_its_Search_Algorithms">How Many Times Does Google Update its Search Algorithms?</span></h2>



<p>Even though Google only advertises a dozen or so updates ever year, they actually update their search algorithms thousands of times each year. During 2020, Google ended up making <strong>around 4,500 changes and updates to its search algorithms</strong>, which means that Google updated these algorithms around 12 times every day. Alongside these updates, Google ran over 600,000 different experiments in 2020.</p>



<h2 class="wp-block-heading"><span id="2022_Google_Algorithm_Updates">2022 Google Algorithm Updates</span></h2>



<p>While every update to Google’s algorithm system is important, the most recent updates in September 2022 are likely the most critical changes that Google has made to its algorithm this year. Because of these changes, 2022 is going to be a big year for valuable content that’s more appealing to readers as opposed to crawlers.</p>



<p>The goal of the latest “helpful content” update is to make sure that websites <strong>start writing content that’s geared towards readers instead of search engines</strong>. Before this update, many site owners would attempt to rank higher by implementing keyword stuffing in their content without even thinking about readability.</p>



<h3 class="wp-block-heading"><span id="January_2022_-_Google_Algo_Updates">January 2022 – Google Algo Updates</span></h3>



<p>The main update that occurred in January 2022 involves the signals from a mobile version of a page being updated without needing the page to be mobile-friendly. This update took around nine days to be fully rolled out.</p>



<h3 class="wp-block-heading"><span id="March_2022_-_Google_Algo_Updates">March 2022 – Google Algo Updates</span></h3>



<p>In March, Google made a third release of a previous “product reviews” update, which took several weeks to roll out. This update built on the features that were implemented with the initial two product reviews updates. The purpose was to make it easier for Google to identify well-written product reviews so that these reviews can be given better rankings. Google also provided a few pieces of advice around recommendations for “best” products, creating reviews for products, and ranked lists.</p>



<h3 class="wp-block-heading"><span id="April_2022_-_Google_Algo_Updates">April 2022 – Google Algo Updates</span></h3>



<p>All of the updates that were made to the Google algorithms in April 2022 were smaller in nature, which means that they weren’t officially confirmed by Google.</p>



<h3 class="wp-block-heading"><span id="May_2022_-_Google_Algo_Updates">May 2022 – Google Algo Updates</span></h3>



<p>In May, the first core algorithm update of 2022 took place. This update took around two weeks to roll out. Like other core updates, the purpose of this one was to <strong>improve how the ranking system that Google maintains measures content and assigns relevancy</strong>.</p>



<h3 class="wp-block-heading"><span id="June_2022_-_Google_Algo_Updates">June 2022 – Google Algo Updates</span></h3>



<p>June was another relatively slow month without major updates. However, website owners noticed that there were a large number of small updates that were pushed out in late June. Since Google didn’t provide details, the reason for these updates isn’t clear.</p>



<h3 class="wp-block-heading"><span id="July_2022_-_Google_Algo_Updates">July 2022 – Google Algo Updates</span></h3>



<p>The fourth version of the aforementioned product reviews update was released in July and took only six days to be rolled out. Unlike the previous versions of the product reviews update, Google didn’t change much with this update. It was designed as a refresh of the previous updates as opposed to a wholesale upgrade, which means that it didn’t produce much ranking volatility.</p>



<h3 class="wp-block-heading"><span id="August_2022_-_Google_Algo_Updates">August 2022 – Google Algo Updates</span></h3>



<p>In August, Google many several notable changes to its algorithm. On August 18, Google officially revealed the first details of its <a href="https://developers.google.com/search/blog/2022/08/helpful-content-update">helpful content update</a>. While this update began to roll out in late August, it wasn’t completed until September 9. Since the helpful content update is the most important update that Google’s set to make throughout the remainder of the year, most of the changes that Google made to its algorithm centered around this update.</p>



<p>Google also provided site owners with a series of 15 questions that they could ask when reviewing their content to determine if the content is built for humans first. It’s believed that the pieces of content that will be <strong>most impacted by these changes include shopping content, online education materials, and entertainment-related content</strong>.</p>



<h3 class="wp-block-heading"><span id="September_2022_-_Google_Algo_Updates">September 2022 – Google Algo Updates</span></h3>



<p>September saw the second official core update for the year, which launched a few days after the helpful content update was fully rolled out. The rollout of this update was completed on September 26. The core update was another product reviews update that was centered around <strong>rewarding English-language reviews that are useful and helpful to searchers</strong>.</p>



<h2 class="wp-block-heading"><span id="Looking_Forward">Looking Forward</span></h2>



<p>Google is always updating their algorithm and wants to make further improvements in the months and years to come. Google is always striving to improve their search algorithm and make the search experience more effective for users and site owners alike.</p>



<p>Google’s helpful content update is particularly important for the search experience since it targets content that has mainly been created to obtain high rankings in search engines instead of informing or helping people. Google wants searchers to be able to discover high-quality content with ease. If you want to increase the likelihood that your site pages and content will rank well on search engines, it’s highly recommended that you write engaging content that site visitors will find useful.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="looking forward google algorithm" class="wp-image-4398" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>In recent years, searchers have become increasingly frustrated by the rate at which they land on completely unhelpful pages that are somehow ranking well in search results. The newest algorithm update is designed to lower the ranking of unhelpful websites while improving rankings for websites that are helpful and designed specifically for humans.</p>



<p>Even though substantial changes have been made to the search algorithm with this update, the impact is expected to be relatively low. As long as you strive to create relevant and interest content that doesn’t appear as though it’s written for search engines, there’s a good chance your rankings won’t drop.</p>



<p>Optimizing your website and content for search engines is always going to be somewhat challenging. While placing the right keywords in your content is essential if you want your site pages to rank well, focusing too much on keywords could lead to poor search engine rankings. By paying attention to the latest Google algorithm updates, <strong>you should be able to adapt to these changes with relative ease</strong>.</p>


Google Algorithm Updates in 2022 (So Far…)


<p>When you’re attempting to build and maintain a successful <a href="https://brytdesigns.com/a-guide-to-ecommerce-website-development-in-2022" target="_blank" rel="noreferrer noopener">eCommerce website</a>, there are many different factors that you should take into account if you want to make sure that the modern audience is receptive to your site. Among the most important aspects of any website is the search engine optimization (SEO) that’s implemented.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                <span class="lwptoc_item_label">What is SEO &amp; Why Does it Matter?</span>
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                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Pros of Shopify for SEO</span>
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                    <span class="lwptoc_item_number">2.2</span>
                <span class="lwptoc_item_label">Pros of WordPress for SEO</span>
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                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">Cons of Shopify for SEO</span>
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                    <span class="lwptoc_item_number">2.4</span>
                <span class="lwptoc_item_label">Cons of WordPress for SEO</span>
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                <span class="lwptoc_item_label">Which is the Better CMS for SEO?</span>
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<p>Without this form of optimization, it can be difficult for eCommerce sites to <a href="https://brytdesigns.com/ecommerce-seo-tips-need-to-know-2020" target="_blank" rel="noreferrer noopener">generate the amount of traffic</a> that’s needed to increase revenues and grow a business. Keep in mind that <strong>more than two billion people are set to perform online transactions during 2022</strong>, which is partially the result of the move towards online services that occurred following the onset of the COVID-19 pandemic.</p>



<p>The <a href="https://brytdesigns.com/top-seo-tools-2022" target="_blank" rel="noreferrer noopener">SEO tools</a> you opt for largely depend on which platform you’re using with your eCommerce website. Two of the most popular platforms for companies looking to go digital include <a href="https://www.shopify.com/" target="_blank" rel="noreferrer noopener">Shopify</a> and <a href="https://woocommerce.com/" target="_blank" rel="noreferrer noopener">WooCommerce</a>, the latter of which is available through the WordPress CMS.</p>



<p>Both of these platforms have their own distinct advantages and disadvantages. If you’re selecting an eCommerce platform based primarily on SEO, there are many factors you should consider. This guide offers an in-depth comparison between Shopify and WooCommerce SEO features to help you identify which one is better for your website.</p>



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<iframe loading="lazy" title="Shopify vs WooCommerce: What's the Best Ecommerce Platform?" width="640" height="360" src="https://www.youtube.com/embed/Lu5V_aPMC9Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h2 class="wp-block-heading"><span id="What_is_SEO_Why_Does_it_Matter">What is SEO &amp; Why Does it Matter?</span></h2>



<p>SEO refers to <a href="https://brytdesigns.com/four-pillars-seo-strategy/" target="_blank" rel="noreferrer noopener">search engine optimization</a>, which is a process that involves making improvements to your website that increase visibility on search engines like <a href="https://brytdesigns.com/bing-vs-google" target="_blank" rel="noreferrer noopener">Bing and Google</a>. When someone inputs a query into the search engine that relates to the products or services that your business provides, it’s important that your website is towards the top of the search results, which ensures that visibility for your website is high.</p>



<p>If your site pages have a high amount of visibility, it’s more likely that users will visit your website, <strong>which means that traffic and <a href="https://brytdesigns.com/top-10-revenue-driven-advantages-of-responsive-web-design" target="_blank" rel="noreferrer noopener">revenues</a> could increase</strong>. When SEO is properly implemented, it can help you improve the strength of your brand.</p>



<p>Most users who enter a word or phrase into a search engine will click on a website in the first five results, which means that websites that rank lower than this may not be selected on by many users. Along with your eCommerce website, proper SEO will make the content management system you use more successful.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-1024x682.jpg" alt="seo plugin" class="wp-image-3717" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/seo-1210158_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Shopify_vs_WordPress_SEO_An_Overview">Shopify vs. WordPress SEO: An Overview</span></h2>



<p>Each web development platform has its own list of pros and cons when it comes to SEO flexibility. The exact business needs you have will also play a part in determining which platform <a href="https://brytdesigns.com/shopify-vs-wordpress-which-is-the-best-option-for-your-business/" target="_blank" rel="noreferrer noopener">suits your business the best</a>.</p>



<h3 class="wp-block-heading"><span id="Pros_of_Shopify_for_SEO">Pros of Shopify for SEO</span></h3>



<p>There are many benefits that come with <a href="https://brytdesigns.com/shopify-review-from-web-agency-pros-cons-features-pricing/" target="_blank" rel="noreferrer noopener">using Shopify for SEO</a>, which include:</p>



<ul><li>Quick load times</li><li>Built-in mobile optimization</li><li>SSL certificates</li><li>SEO-ready</li><li>Optimized HTML5 and CSS coding</li><li>SEO app support</li></ul>



<p>Loading times are a primary ranking factor that Google takes into account, which is largely the result of most users leaving websites that take a long time to load. Shopify offers fantastic load times that are typically faster than WordPress as well as other self-hosted solutions.</p>



<p>The reason that Shopify has quick load times is because of its lightweight applications. All eCommerce stores that are built on Shopify use back-end server technology that scales well with computing resources, which ensures high speeds.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="576" src="https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento-1024x576.jpg" alt="Shopify vs WordPress vs Magento e-commerce solutions" class="wp-image-653" srcset="https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento-1024x576.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento-300x169.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2017/08/shopify-wordpress-magento.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Shopify users are also given access to SSL certificates for the monthly fee they pay. These certificates are designed to provide eCommerce stores with high-end SSL encryption. Without an SSL certificate, Google and other search engines would penalize your website in regards to SEO positioning.</p>



<p>Another top benefit of <strong>Shopify is its inclusion of built-in mobile optimization</strong>, which Google views highly as a key ranking factor. Having an eCommerce store that’s optimized for mobile devices is likely the only way to retain customers who mainly view websites from their mobile devices. Shopify automatically uses a <a href="https://brytdesigns.com/top-5-shopify-themes-for-2021/" target="_blank" rel="noreferrer noopener">mobile theme architecture</a>, which means that your store will be instantly optimized for mobile.</p>



<p>Shopify is also known to be SEO-ready right out of the box. Shopify has designed their CMS with the goal of getting rid of most technical aspects of search engine optimization. While there aren’t a large number of SEO features available with Shopify, all of the basics are provided. For instance, XML sitemaps are automatically produced by Shopify. <strong>Title description and meta tags can be customized to suit your preferences</strong>.</p>



<p>Another notable benefit of using Shopify for SEO purposes is that they offer numerous SEO apps that you can download to extend the platform’s SEO functionality. A primary SEO feature available with the Shopify platform is fully optimized HTML5 and CSS coding, which isn’t provided WooCommerce. Shopify has its own CSS editor that’s known as Liquid. Because of the use of optimized coding, Shopify websites tend to come with better user experiences and faster load times.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--1024x683.jpg" alt="google search website traffic trends" class="wp-image-2528" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends--300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/06/google-search-website-traffic-trends-.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Pros_of_WordPress_for_SEO">Pros of WordPress for SEO</span></h3>



<p>With the use of WooCommerce, <a href="https://brytdesigns.com/step-by-step-guide-start-blog-wordpress/" target="_blank" rel="noreferrer noopener">WordPress offers many SEO features</a> and services that site owners can take advantage of. These benefits include:</p>



<ul><li>Customizable code that’s optimized for SEO</li><li>Many SEO plugins</li><li>URLs that are search-engine friendly</li><li>Strong blogging support</li></ul>



<p>WooCommerce was designed with SEO in mind. In fact, the SEO plugins available with WooCommerce provide you with the ability to access every facet of your website’s design, which means that your website can be customized as you see fit. The URLs provided with WordPress are also customizable. You can alter the permalink URL’s structure to ensure it adheres to the SEO requirements that Google maintains.</p>



<p>Among the most beneficial aspects of using WordPress and WooCommerce is the access you get to numerous SEO plugins. For instance, the <a href="https://yoast.com/wordpress/plugins/seo/" target="_blank" rel="noreferrer noopener">Yoast SEO plugin</a> is a highly effective SEO optimization tool that can be instantly implemented into the design of your website. With this tool, <strong>you can easily customize names, images, meta details, servers, and image compression</strong>.</p>



<p>When using WordPress, you’ll be given strong blogging support. WordPress began as a blogging platform. Over time, the blogging features have improved even more from their strong base, which is something that can’t be found with Shopify.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920-1024x678.jpg" alt="wordpress logo" class="wp-image-1615" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/10/wordpress-589121_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Cons_of_Shopify_for_SEO">Cons of Shopify for SEO</span></h3>



<p>There are also some issues that you’ll likely encounter when using Shopify, the primary of which extend to:</p>



<ul><li>Less technical customization options</li><li>Relatively limited URL customization</li><li>Limited blogging functionality</li><li>Costlier</li></ul>



<p>Shopify doesn’t allow users to alter the SEO aspects of the website. While the platform is user-friendly, this benefit means that you won’t be able to perform customizations that improve on the SEO features already provided by Shopify.</p>



<p>Compared to WordPress, Shopify also has very little blogging functionality. Search engines like Google and Bing will rank engaging content highly when it comes to SEO ratings. Even though Shopify websites are able to have blogs, the functionality is very basic and doesn’t include many blogging features.</p>



<p>The <a href="https://www.searchenginejournal.com/technical-seo/url-structure/" target="_blank" rel="noreferrer noopener">URL structure customization</a> is highly limited compared to WordPress and WooCommerce. Keep in mind that optimized URLs are considered to be essential for a modern website. Lengthy and messy URL structures tend to be penalized by Google.</p>



<p>Another issue with Shopify is that it costs more to use when compared to WooCommerce. When paying for Shopify, the most basic package costs $29 per month. While Shopify is easier to use, this premium you pay might not be worth the extra cost.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney-1024x683.jpg" alt="cost of shopify seo" class="wp-image-2348" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/04/computer_withmoney.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Cons_of_WordPress_for_SEO">Cons of WordPress for SEO</span></h3>



<p>Even though WordPress has many SEO features, there are a few issues that you should be aware of, which include:</p>



<ul><li>The need for manual SEO configurations</li><li>Slower speeds</li><li>Not being optimized for mobile devices and CSS</li></ul>



<p>Shopify wants users to be able to bring their storefront online as quickly as possible. While this creates issues because of the lack of customization options, it means that starting a website isn’t that difficult to use. WordPress offers many fantastic technical customization options. However, the only way to get the most out of these options is to have some manual SEO expertise.</p>



<p>You’ll also discover that <strong>themes aren’t optimized for mobile or CSS</strong>. While the Shopify architecture is automatically SEO-friendly, most WordPress themes aren’t optimized for mobile devices. You’ll likely be tasked with purchasing a theme that’s already highly optimized or optimizing this theme on your own.</p>



<p>As mentioned previously, WordPres is considerably slower than Shopify, which is mainly the result of Shopify’s optimized server architecture and simplified code. The speed of your WooCommerce storefront depends on the current health of the servers, image compression, database optimization, and usage of site plugins.</p>



<h2 class="wp-block-heading"><span id="Which_is_the_Better_CMS_for_SEO">Which is the Better CMS for SEO?</span></h2>



<p>When you’re searching for the ideal CMS for your SEO needs, there are many factors to consider, the primary of which include performance, functionality, pricing, and simplicity. Each platform has its advantages. For instance, Shopify may be ideal for site owners who want to create an eCommerce storefront and bring it online without any coding knowledge. This platform is automatically SEO-optimized, which means that you don’t need to do much to improve your website’s optimization.</p>



<p>While both Shopify and WordPress have an easy-to-use interface, WordPress has many more customization options that can extend your site’s functionality, which makes WordPress a great platform for site owners who prefer creating a highly unique website where they have complete control over the site’s design.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="668" src="https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-1024x668.jpeg" alt="What is Local SEO and how is it different?" class="wp-image-821" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-1024x668.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning-300x196.jpeg 300w, https://wp.brytdesigns.com/wp-content/uploads/2018/03/local-seo-planning.jpeg 1149w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>As for performance, <strong>Shopify is much quicker than WordPress because of its simplistic design</strong>. On the other hand, this simplicity comes with a cost. As mentioned before, Shopify costs more than WordPress. A Shopify package can cost you anywhere from $29-$299 per month depending on your needs. In comparison, WordPress is free to use as long as you’re fine with the basic features. Even the more feature-rich packages only range from $4-$45 per month in price.</p>



<p>Both Shopify and WordPress are great options for your SEO needs. If you want a CMS that offers high speeds and a simplistic interface to bolster your search engine rankings, Shopify may be the way to go. In comparison, WordPress is a highly sought-after solution for site owners who want substantial SEO customization and a more affordable pricing structure.</p>


Shopify SEO vs. WordPress (WooCommerce) SEO: Which is Better?


<p>When you manage a website of any kind, optimizing your site for search engines can be highly effective at bringing traffic to your website. If you can position your website and its pages towards the top of relevant search results, your website and brand will have more visibility, which should help you meet your business goals and objectives.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_SEO_Tools_and_What_Do_They_Measure">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are SEO Tools and What Do They Measure?</span>
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                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">7. Google Search Console</span>
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                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">6. Ubersuggest</span>
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                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">5. Google PageSpeed Insights</span>
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                    <span class="lwptoc_item_number">1.4</span>
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                <span class="lwptoc_item_label">3. Ahrefs</span>
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                    <span class="lwptoc_item_number">1.6</span>
                <span class="lwptoc_item_label">2. Google Analytics</span>
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                <span class="lwptoc_item_label">1. SEMrush</span>
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<p>Keep in mind that it’s usually not enough to perform search engine optimization. There’s always a chance that the optimization you’ve done isn’t producing the intended results, which only serves to waste time and money. If you want to be certain that your SEO efforts are helping your website and brand grow, consider <strong>performing SEO audits on a regular basis</strong>.</p>



<p>These audits will allow you to identify how your website is performing on search engines like Google and if your SEO efforts are implemented properly. This article offers a comprehensive look at seven of the best SEO audit tools that you can use in 2022.</p>



<ul><li>7. Google Search Console – 4.8 rating on GetApp.com</li><li>6. Ubersuggest – 4.5 rating on GetApp.com</li><li>5. Google Page Speed Insights – More than 30,000 active installations</li><li>4. Google Lighthouse – More than 11,000 active installations for browser add-on</li><li>3. Ahrefs – Over 10,000 new accounts in the last seven days</li><li>2. Google Analytics – <a href="https://trends.builtwith.com/analytics/Google-Analytics">More than 70 million websites</a> use Google Analytics</li><li>1. SEMRush – Over 10 million users</li></ul>



<h2 class="wp-block-heading"><span id="What_are_SEO_Tools_and_What_Do_They_Measure">What are SEO Tools and What Do They Measure?</span></h2>



<p>When you’re searching for the right SEO tools to use with your website, the tools you select should provide you with built-in optimization insights that allow you to determine how effective your optimization has been. A good SEO audit tool will <strong>assess your site’s performance and any SEO elements that exist in the site pages</strong>.</p>



<p>If you choose a top SEO tool, you’ll benefit from gaining a better understanding of your website. When you implement SEO correctly, your website should start to improve in rankings once Google and Bing SEO crawlers <a href="https://wp.brytdesigns.com/understanding-seo-crawlers-how-index-your-site/">index your site</a>. Using SEO tools will help you identify weak spots that need improvement. The main site components that are measured and assessed with an SEO audit tool include:</p>



<ul><li>Backlinks</li><li>On-page SEO</li><li>Keywords rankings</li><li>Traffic</li><li>Mobile-friendliness</li><li>Technical SEO, which extends to indexability, crawlability, and any code issues</li><li>Load speeds for site pages</li></ul>



<h3 class="wp-block-heading"><span id="7_Google_Search_Console">7. Google Search Console</span></h3>



<p><a href="https://search.google.com/search-console/about">Google Search Console</a> is a completely free tool available to web developers and marketers who want to monitor their search rankings with Google. This tool offers reports and features that assist users in performing an SEO audit and identifying the most notable technical SEO problems. It’s possible to use the Google Search Console to determine if Google web crawlers can access every page. You’ll be alerted if your website has spam or indexing issues.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="625" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1024x625.jpg" alt="google-search-console" class="wp-image-4266" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1024x625.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-300x183.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1-1536x937.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="6_Ubersuggest">6. Ubersuggest</span></h3>



<p><a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> is a powerful SEO tool that provides users with a comprehensive keyword database, competitor research functionality, and SEO audit features. With the “On-Site Audit” feature, you can obtain insights about any SEO errors that need to be corrected, where you obtain backlinks from, and the various keywords that your website ranks for.</p>



<p>With this information, you should be able to improve any weaknesses in your site’s SEO efforts, after which an additional analysis can be performed. If you want to gain access to the Ubersuggest SEO tool, you must <strong>pay anywhere from $29-$99 per month depending on the subscription you select</strong>. You can also <strong>pay a one-time premium of $299-499 for a lifetime plan</strong> that gives you access to all features permanently.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="552" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132407-1024x552.png" alt="ubersuggest" class="wp-image-4267" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132407-1024x552.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132407-300x162.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132407-1536x828.png 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132407.png 1684w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="5_Google_PageSpeed_Insights">5. Google PageSpeed Insights</span></h3>



<p><a href="https://pagespeed.web.dev/">Google PageSpeed Insights</a> is a popular SEO audit tool with a focus on technical SEO. The purpose of this tool is to help website owners optimize page speeds on their websites. All you need to do when using this tool is enter your website URL, after which the Google PageSpeed Insights tool will analyze the content and provide you with suggestions on how to improve load times.</p>



<p>Keep in mind that loading speeds are among the most important aspects of technical SEO in regards to search rankings. If a site page takes a lengthy amount of time to load, many site users will leave and visit another website that doesn’t have these issues. Google PageSpeed Insights uses field data from visits to your website to measure page speed. This data is primarily gathered from Google Chrome and will provide you with a more accurate look into how the optimizations you’ve implemented are impacting performance. This tool is completely free to use.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="984" height="751" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132546.png" alt="google-pagespeed-insights" class="wp-image-4268" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132546.png 984w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-132546-300x229.png 300w" sizes="(max-width: 984px) 100vw, 984px"></figure>



<h3 class="wp-block-heading"><span id="4_Google_Lighthouse">4. Google Lighthouse</span></h3>



<p><a href="https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en">Google Lighthouse</a> is a suite of tools that are designed to <strong>provide web developers and site owners with search engine optimization tools, accessibility audits, and SEO audits</strong>. The SEO audit feature allows you to measure how your website is currently performing in search engines like Google. This tool uses Google’s primary ranking factors to identify what types of optimization you’ve implemented.</p>



<p>Once the analysis is completed, you’ll receive data about your website that can help you further improve your SEO. Some factors that are measured include content quality, mobile friendliness, crawling, and indexing. You can use this tool for free. Keep in mind that most users consider Google Lighthouse to have an intuitive and easy-to-understand interface.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="525" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-bryt-1024x525.png" alt="google-lighthouse" class="wp-image-4269" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-bryt-1024x525.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-bryt-300x154.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-bryt.png 1333w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="3_Ahrefs">3. Ahrefs</span></h3>



<p><a href="https://ahrefs.com/">Ahrefs</a> is considered to be an all-in-one SEO tool that offers comprehensive SEO audit functionality. This specific tool is operated completely on the cloud, which means that your subscription will give you access to the computing resources that are needed to perform audits and take advantage of the other services available through Ahrefs.</p>



<p>The SEO audit tool available with Ahrefs looks for 100 different on-page and technical SEO problems that may be creating issues with your current SERP rankings. Once the analysis has been performed, every issue that’s detected will be separated into an issue type before you’re given a lengthy report that details how your site is performing. The types of issues that can be detected by Ahrefs include:</p>



<ul><li>Performance problems</li><li>Content quality issues</li><li>Social tag issues</li><li>HTML tag problems</li><li>Broken images</li><li>Outgoing and incoming links</li></ul>



<p>Obtaining a subscription to Ahrefs costs at least $99. However, you can <strong>select a seven-day trial for just $7</strong>, which gives you a good opportunity to gain a better understanding of how beneficial this tool is for your website.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="552" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-ahrefs-1024x552.png" alt="ahrefs" class="wp-image-4270" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-ahrefs-1024x552.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-ahrefs-300x162.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-ahrefs-1536x828.png 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-ahrefs.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="2_Google_Analytics">2. Google Analytics</span></h3>



<p><a href="https://analytics.google.com/analytics/web/provision/#/provision">Google Analytics</a> is a tool made available by Google to analyze your SEO performance as well as every facet of the traffic that reaches your website. While Google Analytics is available for free, you can also obtain a paid version that offers additional functionality.</p>



<p>When using the free version of Google Analytics, you can:</p>



<ul><li>Filter your referral traffic – With this feature, you can get rid of any traffic that could create issues in your SEO reports. For instance, all fake traffic should be filtered out.</li><li>Obtaining engagement metrics – Site Content Reports can be used to identify how users are engaging with the pages on your site and any directions. It will measure user behavior, acquisition, and conversion when it comes to landing pages.</li><li>Comparison non-organic traffic to organic traffic – This feature gives you the opportunity to identify how visitors reach your website while also providing you with insights on how to improve and optimize performance.</li><li>Review the Assisted Conversions feature – This feature allows you to identify the channels that have resulted in the highest amount of conversions.</li></ul>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-tKf03CkdEjo-unsplash-1024x768.jpg" alt="google-analytics" class="wp-image-4271" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-tKf03CkdEjo-unsplash-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-tKf03CkdEjo-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-tKf03CkdEjo-unsplash-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/myriam-jessier-tKf03CkdEjo-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="1_SEMrush">1. SEMrush</span></h3>



<p><a href="https://www.semrush.com/">SEMrush</a> is the top tool in this list because of its ability to act as an all-in-one tool for search engine marketing and SEO auditing. The SEO auditing functionality centers around technical SEO and is able to <strong>diagnose more than 130 different on-page and technical SEO problems</strong>.</p>



<p>The main difference between SEMrush and other tools is that SEMrush offers custom reports and thematic reports that allows users to obtain more specific insights into a single aspect of on-page or technical SEO. You can <strong>use custom reports for site performance, international SEO, crawlability, and many additional metrics</strong>. The tool will also provide you with analysis on which issues are most affecting your website’s performance.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="675" src="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-semrush-1024x675.png" alt="semrush" class="wp-image-4272" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-semrush-1024x675.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-semrush-300x198.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/07/Screenshot-2022-07-12-semrush.png 1409w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you want to try this tool for free, SEMrush provides site owners with the ability to audit 100 pages of their websites for free. In the event that you enjoy using SEMrush and would like to extend functionality, you can obtain the basic subscription for $99.95 per month. The many features available with SEMrush include:</p>



<ul><li>Searches for 130 separate errors</li><li>Performs thematic reports</li><li>SEO problems are separated by severity and include “Notices”, “Warnings”, and “Errors” categories</li><li>Can be integrated with Google Analytics</li><li>Include intuitive and colorful graphs with SEO audit results</li><li>Offers actionable insights on how to improve SEO performance</li></ul>



<p>If you want your website to grow and bring in new customers, it needs to be visible to these users. An effective method for improving site visibility on search engines is to perform search engine optimization, which should allow you to start increasing your rankings and get to the top of relevant search results. In the meantime, consider using one or more of the SEO audit tools mentioned above to assess and improve your SEO.</p>


The Top 7 SEO Tools of 2022


<p>When you run any kind of website, among the most effective methods of earning traffic to your site is to <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">perform search engine optimization</a>. <strong>SEO is a popular technique that involves optimizing your website for search engines like Google and Bing.</strong> If your website is properly optimized, it becomes considerably easier to bring traffic to your site. By using the right keywords and phrases in the site content, your website should appear towards the top of relevant search results.</p>



<p>Since most users only click on the first few results, obtaining high rankings for your website is highly recommended if you want to substantially increase traffic and customer conversion rates<strong>. SEO is considered to be a pillar of marketing </strong>because of how beneficial it can be for every aspect of a company’s bottom line.</p>



<p>By <a href="https://wp.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">optimizing your website for search engines</a>, you should be able to increase site visibility. An increase in visibility typically results in an increase in site traffic. If your website is well-designed and easy to navigate, users who enter your website should become engaged with the site long enough to take any action, which could be anything from creating a membership to purchasing a product.</p>


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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Two_Types_of_SEO_Crawlers">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Two Types of SEO Crawlers</span>
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                    <span class="lwptoc_item_number">1.1</span>
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                    <span class="lwptoc_item_number">1.2</span>
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                <span class="lwptoc_item_label">The Importance of an SEO Crawler</span>
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                <span class="lwptoc_item_label">How Does A Crawler Operate?</span>
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                    <span class="lwptoc_item_number">3.1</span>
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<p>Once you have optimized your website, search engines like Google and Bing will perform SEO crawling to identify exactly how optimized your website is. <strong>An SEO crawler is a simple online bot that crawls through online web pages to learn more about the pages and the content within them</strong>. The purpose of these crawlers is to make sure that users who enter queries into search engines are provided with the relevant information. By crawling websites, Google and Bing can provide users with the exact types of websites that they’re looking for. <em>This article goes into more detail about SEO crawlers and what purpose they have for search engine optimization.</em></p>



<h2 class="wp-block-heading"><span id="Two_Types_of_SEO_Crawlers">Two Types of SEO Crawlers</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464-1024x682.jpg" alt="types of seo crawlers" class="wp-image-4123" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960464.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are two types of SEO crawlers that search engines can use, which include desktop crawlers and cloud crawlers. The type that you choose depends on what your needs are.</p>



<h3 class="wp-block-heading"><span id="Desktop_Crawlers">Desktop Crawlers</span></h3>



<p>Desktop crawlers are designed to be installed on desktop computers. Some of the more popular desktop crawlers include <a href="https://www.screamingfrog.co.uk/seo-audit/" target="_blank" rel="noreferrer noopener">Screaming Frog</a>, <a href="https://netpeaksoftware.com/spider" target="_blank" rel="noreferrer noopener">NetPeak Spider</a>, and <a href="https://sitebulb.com/" target="_blank" rel="noreferrer noopener">Sitebulb</a>. In most cases, <strong>desktop crawlers are considerably cheaper than cloud crawlers, which is mainly caused by the drawbacks that come with using desktop crawlers</strong>.</p>



<p>When you crawl your website with a desktop crawler, you’ll notice that the process consumes an ample amount of your CPU and memory. It can also be difficult to send reports generated by a desktop crawler to your colleagues for further discussion, which limits the usefulness of these crawlers. Another clear drawback is that desktop crawlers almost always have fewer features when compared to cloud crawlers.</p>



<p>De<strong>spite the issues that arise when you use desktop crawlers, there are also some clear benefits of doing so</strong>. For one, it’s easier to perform a quick crawl with desktop crawlers. Certain desktop crawlers are also more effective at identifying redirect chains when compared to cloud crawlers.</p>



<h3 class="wp-block-heading"><span id="Cloud_Crawlers">Cloud Crawlers</span></h3>



<p>Let’s say that your desktop computer has 32GB of RAM and an eight-core CPU. Even with a powerful desktop computer, you may find that using a desktop crawler will nearly deplete your memory while the crawler is still running, which would require you to stop the crawler for a period of time. <strong>Cloud crawlers are beneficial because of their use of cloud computing to crawl websites, which makes them flexible and versatile.</strong></p>



<p>A clear benefit of using cloud crawlers is that most of them provide users with the ability to share any reports that are generated, which allows for enhanced collaboration. You should also be provided with live support that can assist you if ever you run into errors or have any questions about how to use the crawler you’ve selected. In most cases,<strong> cloud crawlers are more powerful than desktop crawlers, which allows for quicker and more reliable results.</strong></p>



<p>Keep in mind that each cloud crawler offers different features and functionality. Try to find one that provides data visualization features. The main downside to using a cloud crawler is that these tools can be very expensive when compared to desktop crawlers.</p>



<h2 class="wp-block-heading"><span id="The_Importance_of_an_SEO_Crawler">The Importance of an SEO Crawler</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="941" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-1024x941.jpg" alt="importance of an seo crawler" class="wp-image-4125" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-1024x941.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-300x276.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash-1536x1412.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/altumcode-zE007SNgcdE-unsplash.jpg 1866w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Your website won’t be displayed in search results until the site has been accessed by crawlers from Google, Bing, and other search engines. <strong>Once a crawler accesses your website, it will be able to determine <a href="https://www.seoclarity.net/blog/three-common-search-engine-indexing-problems-7370/" target="_blank" rel="noreferrer noopener">if any indexing issues currently exist</a>.</strong> If these issues are present, your website may be ranked poorly or not ranked at all on relevant search results, which makes it impossible to gain traffic.</p>



<p>Along with identifying potential indexing issues, crawlers can also bolster your <a rel="noreferrer noopener" href="https://hennessey.com/seo/technical/what-are-the-benefits-of-technical-seo/" target="_blank">technical SEO</a>, which will allow you to improve the experience that users have when they enter your website. The aspects of your website that may be hurting the user experience can be identified by completing an <a rel="noreferrer noopener" href="https://ahrefs.com/blog/seo-audit/" target="_blank">SEO audit</a>, which is designed to assess how your website is performing. However, you won’t be able to complete an SEO audit until crawlers have accessed your website.</p>



<p><strong>If crawlers didn’t search through websites, the internet wouldn’t be nearly as convenient or helpful. </strong>By indexing websites, crawlers are effectively sorting and categorizing information to ensure that users have a good experience. If websites weren’t indexed, users wouldn’t be given relevant results when they entered a query into a search engine, which means that it would be unlikely that your target audience would ever reach your website. Keep in mind that issues with your website could make it more difficult for SEO crawlers to gain access, which is why it’s highly recommended that you optimize your website and <a href="https://wp.brytdesigns.com/usability-testing-methods/">improve performance if needed</a>.</p>



<h2 class="wp-block-heading"><span id="How_Does_A_Crawler_Operate">How Does A Crawler Operate?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022-1024x678.jpg" alt="seo crawlers explained" class="wp-image-4128" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-lukas-590022.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When a crawler searches through your website, it is effectively looking for new web pages that can be indexed.<strong> The internal links that are situated on your website will be used by the bot to navigate your site</strong>. <a href="https://wp.brytdesigns.com/ultimate-internal-linking-strategy-boost-seo-website-traffic/">Internal links</a> are hyperlinks that take users to other pages on your website when selected.<strong> As crawler bots navigate your website, they store information that can be indexed later on.</strong></p>



<p>While it’s easy to have a crawler bot index new pages on your website if the site has been online for months or years, a new website won’t automatically be crawled unless internal links have been placed throughout the website. You can mitigate this issue by submitting the URL that you want to be indexed with the Google Search Console. Once you’ve submitted your URL, a Googlebot will visit your website. You’ll need to develop and submit a sitemap as well.</p>



<p>A sitemap is a basic XML file that’s comprised of a lengthy list of the most relevant content on your website. Keep in mind that not all content needs to be placed into the XML file. Instead, you should focus on listing the content that you would like to have displayed in search results. A sitemap is needed if you want Google to remember your website and the pages within when it comes time to display your site in relevant search results.</p>



<h3 class="wp-block-heading"><span id="Limiting_Access_to_Crawlers">Limiting Access to Crawlers</span></h3>



<p>While it’s important that crawlers have access to the most relevant pages on your website for SEO purposes, the crawler doesn’t need to access every page on your site. For instance, <strong>you don’t need a log-in page for your website to rank on SERPs. </strong>By limiting access to certain pages on your website, crawl bots should be able to get through your website more efficiently. Keep in mind that crawl bots have finite resources and are only able to crawl a certain number of pages in a set period of time. If you would like to limit access to crawlers,<em> there are several optimization steps you can take</em>, which include:</p>



<ul><li><strong>Robots.txt</strong> – This is a type of file that crawl bots will automatically read before looking through your website. When you create this file, you have the ability to set specific parameters detailing which pages bots are allowed to crawl and which ones they should skip.</li><li><strong>“Noindex” tag </strong>– This tag tells bots which pages on your website shouldn’t be indexed. If you use this tag, pages will be removed from the index. However, crawl bots can still look through them.</li><li><strong>Canonical tag</strong> – This type of tag tells Google that a collection of similar pages on your website has a specific version that you would like to be ranked on the Google search engine.</li></ul>



<p><strong>SEO crawlers are integral to every website that wants to show up in search results and gain web traffic</strong>. If bots don’t crawl your website, search engines like Google won’t even consider ranking your site. If your website is relatively new and has yet to be crawled by search bots, make sure that you <a href="https://www.godelta.com/blog/important-seo-techniques" target="_blank" rel="noreferrer noopener">integrate SEO techniques</a> into your website before requesting crawl bots. By optimizing your website early on, there’s a good chance that pages on your website will rank well immediately.</p>


Understanding SEO Crawlers and How They Index Your Site


<p>Any website that wants to garner long-term success will need to be optimized for search engines. <strong>Search engine optimization is a process that <a href="https://wp.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">involves many different techniques</a>, all of which are designed to help a website increase traffic by ranking higher in search engine results</strong>. Search engines like Google and Bing send out bots that crawl through a website to determine how optimized the site is.</p>



<p>If your website has been optimized with relevant keywords in mind, it should appear towards the top of search results, which will likely improve visibility and bring in more traffic to your website. Keep in mind that <a href="https://ahrefs.com/blog/seo-statistics/">less than 1% of users</a> will click on websites that are listed on the second page of results. In fact, the majority of users only select websites from the first three results that are listed.</p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                    <span class="lwptoc_item_number">2.3</span>
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                    <span class="lwptoc_item_number">2.4</span>
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                    <span class="lwptoc_item_number">2.5</span>
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                    <span class="lwptoc_item_number">2.6</span>
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<p><strong><a href="https://wp.brytdesigns.com/seo-vs-sem-difference/">Search engine optimization</a> can involve everything from improving the performance of your website to adding the right keywords to the written content on your blog.</strong> Because of how important SEO has become to the long-term success of any website, you might want to consider becoming SEO-certified. You can obtain this type of certification by taking an online course and completing an examination at the end of the course.</p>



<p>While there is no official Google SEO certification, there are many different courses that will help you learn all there is to know about search engine optimization. With this knowledge, you should have the tools you need to properly implement SEO into your website. You could also add this certification to your resume in the future. If you’re a marketing professional or website designer, you could benefit from seeking an SEO certification. <em>This article goes into more detail about SEO certifications and if they are worth the money.</em></p>



<h2 class="wp-block-heading"><span id="What_is_Included_in_an_SEO_Certification">What is Included in an SEO Certification?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-3n3Or1UMnVQ-unsplash-1024x768.jpg" alt="seo certification" class="wp-image-4118" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-3n3Or1UMnVQ-unsplash-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-3n3Or1UMnVQ-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-3n3Or1UMnVQ-unsplash-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-3n3Or1UMnVQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you decide to seek an SEO certification, you will first need to take a course that should teach you everything you need to know about search engine optimization. However, different courses cover difficult subjects. It’s possible to take courses and obtain certifications in inbound marketing, beginner’s SEO, advanced SEO, competitive analysis, <a href="https://wp.brytdesigns.com/ultimate-internal-linking-strategy-boost-seo-website-traffic/">link building</a>, and keyword research. The course you take can be free or can cost thousands of dollars.</p>



<p>The costlier courses will cover more subjects and typically take longer to complete. While some of these programs can be <strong>completed in 3-6 hours, others can take up to 60 hours if you finish all of the coursework</strong>. Regardless of the SEO certification, you seek, you will invariably take an exam at the end of the course that will determine if you can obtain an SEO certification.</p>



<h2 class="wp-block-heading"><span id="7_Best_SEO_Courses">7 Best SEO Courses</span></h2>



<p>The following represent seven of the top SEO courses that you can enter. These courses vary considerably in subject matter and price, which means that you should be able to find a course that fits your situation and budget.</p>



<h3 class="wp-block-heading"><span id="1_SEMrush_Academy">1. SEMrush Academy</span></h3>



<p><strong><a href="https://www.semrush.com/academy/exams?spec=ALL&amp;lang=en-US" target="_blank" rel="noreferrer noopener">SEMrush Academy</a> offers numerous exams and online courses that are focused on search engine optimization, the primary of which is the Content Marketing and SEO Fundamentals exam.</strong> You can also use this exam as a base for additional courses in the SEMrush Academy that will further your marketing knowledge. In the SEO fundamentals exam, you will be tested on content marketing, guest posts, collaborating, content syndication, and types of content.</p>



<p>Since this exam is meant to test your knowledge, you won’t go through any coursework. The exam itself takes around <strong>30 minutes to complete and is free of charge.</strong> Once you have passed the exam, consider moving on to the SEO toolkit program, which offers several video lessons on search engine optimization. You can complete the toolkit program in around three hours.</p>



<h3 class="wp-block-heading"><span id="2_HubSpot_Marketing_Course">2. HubSpot Marketing Course</span></h3>



<p><strong>The <a href="https://academy.hubspot.com/courses/inbound-marketing?library=true" target="_blank" rel="noreferrer noopener">HubSpot Marketing Course</a> is part of the HubSpot Academy, which offers courses on all forms of marketing. </strong>HubSpot itself is a popular platform that offers marketing software to businesses of all sizes.</p>



<p>The inbound marketing course available at HubSpot is designed to help companies bring in bring in new visitors and convert leads. This course includes seven lessons, eight quizzes, and nearly three dozen videos on subjects that extend to everything from nurturing leads to content creation. <strong>The program is free and takes around 4.5 hours to finish.</strong></p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-VCtI-0qlVgA-unsplash-1024x683.jpg" alt="seo courses" class="wp-image-4115" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-VCtI-0qlVgA-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-VCtI-0qlVgA-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-VCtI-0qlVgA-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-VCtI-0qlVgA-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="3_ClickMinded_SEO_Training">3. ClickMinded SEO Training</span></h3>



<p><strong><a href="https://www.clickminded.com/" target="_blank" rel="noreferrer noopener">ClickMinded SEO Training</a> is a digital marketing course that has already been taken by nearly 9,000 students, agencies, startups, and entrepreneurs. </strong>The course ends with an exam and is centered around the fundamentals of SEO, optimization tools, keyword research, and the Google Search Console. You can also seek training in email marketing, paid advertising, and content marketing with ClickMinded. If you purchase this course on its own, the <strong>cost is $997.</strong> However, you can buy all seven digital marketing courses in a bundle for just $1,997.</p>



<h3 class="wp-block-heading"><span id="4_Fundamentals_of_Digital_Marketing">4. Fundamentals of Digital Marketing</span></h3>



<p><strong><a href="https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing" target="_blank" rel="noreferrer noopener">Fundamentals of Digital Marketing</a> is an online course that’s available from Google Digital Garage, which is a segment of Google that aims to provide digital marketing training. </strong>The course is separated into 26 distinct modules, which will take around 40 hours to finish. Once you have completed the necessary coursework, you will receive an exam that tests you on what you’ve learned.</p>



<p>This exam includes 40 questions. If you pass the exam, you will earn an SEO certificate. A notable aspect of this course is that it has been accredited. All of the 26 modules provide a video tutorial as well as a short quiz that tests you on the subject matter that was covered in the video. The skills you will learn during this digital marketing course include SEM, SEO, email marketing, social media marketing, eCommerce, and content marketing.</p>



<h3 class="wp-block-heading"><span id="5_Google_Analytics">5. Google Analytics</span></h3>



<p><strong><a href="https://analytics.google.com/analytics/academy/course/7">Google Analytics</a> is a course that’s designed specifically to help you learn how to use the Google Analytics tool. </strong>Some of the subjects you will learn about include advanced analysis techniques, marketing strategies, and how to use the various Google Analytics configurations.</p>



<p>The program is divided into four lessons, which include data collection and processing, advanced marketing tools, advanced analysis tools, and setting up data collections. You can complete this course in<strong> around 4-6 hours</strong>. Once you have completed this program, you could also take a more thorough exam on Google Analytics, which will allow you to earn the Google Analytics IQ certification.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpg" alt="seo courses" class="wp-image-4116" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-eMemmpUojlw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="6_Blueprint_SEO_Training">6. Blueprint SEO Training</span></h3>



<p><strong><a href="https://theblueprint.training/all/" target="_blank" rel="noreferrer noopener">Blueprint SEO Training</a> is an SEO program that accommodates beginners and experienced professionals. </strong>They offer many different marketing and SEO courses, which can be purchased individually or in a bundle depending on the courses you’d like to take. When you want to learn more about search engine optimization, two of the more popular SEO courses available through Blueprint include technical SEO and keyword research.</p>



<p>You can learn more about the subjects you’ll learn before you select a course. Each course is priced differently. While <strong>some courses are free, there are also some that cost hundreds of dollars.</strong> If you purchase the full training bundle, you can expect to pay $2,999.</p>



<h3 class="wp-block-heading"><span id="7_Market_Motive_SEO_Training">7. Market Motive SEO Training</span></h3>



<p><a href="https://www.marketmotive.com/search-engine-optimization-seo-training-courses/" target="_blank" rel="noreferrer noopener"><strong>Market Motive</strong></a><strong><a href="https://www.marketmotive.com/search-engine-optimization-seo-training-courses/" target="_blank" rel="noreferrer noopener"> SEO Training</a> is an advanced SEO course that focuses on keyword research, SEO analytics, off-page optimization, and on-page optimization.</strong> You can take the course via an online boot camp with timed lessons or at your own pace. The main features of this training program include more than 30 hours of self-paced videos, over 15 hours of online classes that are led by an instructor, and more than 20 industry-based projects, the latter of which allow you to gain hands-on experience.</p>



<p>In order to obtain an advanced SEO certification from Market Motive, you must complete one simulation test and three projects. While there aren’t any strict requirements on who is able to complete this course, Market Motive recommends that people take the SEO foundations course beforehand.<strong> The option for self-paced learning is priced at $599</strong>. If you would like to complete the online boot camp, you will need to pay $999.</p>



<h2 class="wp-block-heading"><span id="How_to_Know_if_an_SEO_Certification_is_Worth_It">How to Know if an SEO Certification is Worth It</span></h2>



<p><strong>SEO certificates are a form of documentation that you can gain after completing SEO training courses. These certificates are proof that you’ve increased your SEO skills and knowledge. </strong>They can also be placed on a resume for future job opportunities. If you believe that having an SEO certificate is right for you, the seven courses mentioned above all have their advantages. If you want to increase your SEO skills but don’t want to spend too much money on doing so, several of the programs in this guide are completely free.</p>



<p><strong>The programs that cost money are typically more extensive and should make you more knowledgeable about SEO and how it can be used to strengthen your business or website.</strong> While not everyone benefits from having this certification, it can be advantageous for marketing purposes. These programs cover every facet of search engine optimization as well as other digital marketing techniques, which should give you the tools you need to implement these techniques into your website and marketing campaigns.</p>


Is an SEO Certification Worth It? Find the Best Programs Here!


<p>Building a successful website is a long-term process that requires you to understand your audience and know how to appeal to their interests. Once you’ve designed a website, among the most important strategies necessary for obtaining consistent success is to implement search engine optimization wherever possible. <strong>SEO is a standard marketing strategy that’s designed to help improve site visibility on search engines like Google and Bing</strong>.</p>



<p>By <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">optimizing the content and performance of your website</a>, your website should place higher on Google SERPs. <em>Keep in mind that <a rel="noreferrer noopener" href="https://www.impactplus.com/blog/seo-statistics" target="_blank">less than 1% of people</a> who use Google Search will look at the second page of results</em>, which is why it’s highly recommended that you work on improving your rankings. Search engine optimization is important because of how Google ranks websites. If a website performs poorly or doesn’t provide users with the content they’re looking for, Google won’t want to reward that website with a high ranking on relevant search results.</p>


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<p>On the other hand, <strong>websites that are properly optimized will invariably be more appealing to site visitors, which will result in Google placing them towards the top of relevant search results</strong>. If you’ve never focused on optimizing your website for search engines, doing so is surprisingly simple and straightforward. There are <a href="https://wp.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">many optimization techniques</a> you can use to improve your site rankings, which is why the most difficult aspect of SEO is making the decision on which techniques to use.</p>



<p>The four key pillars of SEO that you should be aware of before you start optimizing include technical SEO, on-site optimization, off-site optimization, and content SEO. <em>This article provides you with a comprehensive overview of the four SEO pillars and why each of them is equally important for an effective SEO strategy.</em></p>



<h2 class="wp-block-heading"><span id="1_Technical_SEO">1. Technical SEO</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="743" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-CElY_ESswGU-unsplash-1024x743.jpg" alt="technical seo" class="wp-image-4064" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-CElY_ESswGU-unsplash-1024x743.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-CElY_ESswGU-unsplash-300x218.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-CElY_ESswGU-unsplash-1536x1114.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/myriam-jessier-CElY_ESswGU-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The initial pillar of SEO that you should focus on is technical SEO. <strong>This form of SEO is important because Google must first locate, crawl, and eventually index the pages of your website if you want your site to appear towards the top of search engine results</strong>. To make sure that your website is properly indexed, you should implement technical SEO.</p>



<p>While Google is the primary search engine to focus on when optimizing your website for search engines, Bing and Yahoo also use spiders to effectively crawl the internet and obtain information about the various web pages they visit. By placing small amounts of code into your website, it’s possible to provide instructions to search engine spiders pertaining to the crawling and indexing of your site.</p>



<p>You can use a basic robots.txt file to tell search engines places they shouldn’t visit on your website. While you should typically allow search engines like Google to crawl every page of the website, you may have pages on your website with duplicate or relatively thin content that you wouldn’t want to appear on search engines. In this situation, you have the ability to tell search engine spiders to avoid indexing some web pages with a robots.txt file.</p>



<p>You can also use a powerful XML sitemap to essentially tell search engines which pages on your websites you would like to have crawled and indexed. A sitemap can show search engines when a specific web page was updated and what priority the page has in comparison to other site pages. <strong>Three additional factors that are important to technical SEO include speed, security, and responsiveness, the latter of which refers to how mobile-friendly your website is</strong>.</p>



<p>Security is available in the form of HTTPS connections, which will show up in the site URL. Keep in mind that almost 60% of all website traffic comes from mobile devices like smartphones and tablets, which is why your website should have a responsive design. As for speed, <a href="https://wp.brytdesigns.com/best-website-speed-test-tools-optimize-website-performance/">performance has proven to be essential</a> for making sure that visitors are engaged and remain on your website.</p>



<p>If load times are longer than two seconds, most visitors will become frustrated with the experience, which means that they will also be frustrated with Google for displaying the poorly performing website. Google always rewards high-speed websites. Make sure that the structure and layout of your website is easy to understand. A cluttered design could damage your site performance with search engines like Google. <strong>You can find numerous types of software that will help you with technical SEO at this <a href="https://blog.hubspot.com/marketing/the-beginners-guide-to-technical-seo-7-resources-you-should-use" target="_blank" rel="noreferrer noopener">link</a></strong>.</p>



<h2 class="wp-block-heading"><span id="2_On-site_SEO_Optimization">2. On-site SEO Optimization</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960323-1024x682.jpg" alt="on-site seo optimization" class="wp-image-4066" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960323-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960323-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/pexels-george-morina-4960323.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are many elements of your website that should be optimized if you want your site to appear towards the top of search results. Along with the technical improvements that you should make to the site performance, some of the on-site elements that you should work on optimizing include:</p>



<ul><li><strong>Alternative text</strong> – By placing alternative text on site images, you’ll be able to provide Google with a description of these images, which allows Google to better understand the meaning of the image when indexing your website.</li><li><strong>Meta descriptions and page titles</strong> – <a href="https://wp.brytdesigns.com/write-optimal-meta-titles-and-descriptions-for-seo/">Meta descriptions and page titles</a> are tags that are placed in website headers. Search engines like Google will use these tags to create the pieces of information that are shown on pages for search engine results. The page titles you use for each page can influence the ranking you receive as well as the likelihood that users click into your website. As for meta descriptions, they can also help you improve click-through rates when implemented correctly.</li><li><strong>H1-H6 tags</strong> – These tags can be used when formatting headers and breaking up site content. Using these tags properly on your website can help considerably with readability. Search engines prefer when content is broken up with headers.</li><li><strong>Structured data</strong> – These are small bits of code that provide search engines with the information they require to understand the subject matter on a webpage. With this information, Google can identify where to place webpages when taking context into account. Structured data allows search engines like Google to provide users with search results in less than one-tenth of a second.</li><li><strong>Internal links</strong> – These links provide site users and search engines with the ability to click to other pages that can be found on your website. When implemented correctly, an internal link is clickable. Once a user or search engine clicks on the link, the ranking power from the initial page will be transferred directly to the other page.</li></ul>



<p>You can improve on-site optimization will many of the tools in this <a href="https://www.oberlo.com/blog/seo-tools" target="_blank" rel="noreferrer noopener">guide</a>.</p>



<h2 class="wp-block-heading"><span id="3_Off-site_SEO_Optimization">3. Off-site SEO Optimization</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/souvik-banerjee-OMhubJCrtu0-unsplash-1024x683.jpg" alt="off-site seo optimization" class="wp-image-4068" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/souvik-banerjee-OMhubJCrtu0-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/souvik-banerjee-OMhubJCrtu0-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/souvik-banerjee-OMhubJCrtu0-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/souvik-banerjee-OMhubJCrtu0-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><strong>Off-site SEO refers to the many different types of optimization that you can perform in other places outside of your website</strong>. While your on-site SEO can help you improve your website’s ranking, off-site SEO is necessary to build your website’s authority and trust, which also factor into the rankings you receive. The three primary options for off-site SEO include links, social media, and local search.</p>



<p><a href="https://wp.brytdesigns.com/ultimate-internal-linking-strategy-boost-seo-website-traffic/">Links that direct users to your website</a> can be placed on other websites. Let’s say that an owner for a more popular website includes a link to your website in their site content. When a user clicks on this link, the ranking power of the other website will transfer to your own. This is a great way to build authority on the internet.</p>



<p><strong>Social media is also able to influence SEO in numerous ways</strong>. While links that connect a social media page to your website won’t have as much authority as the ones that are placed on traditional websites, linking via social media profiles can still increase your value with search engines while also helping you bring more traffic to your website. Social media profiles like Facebook, Instagram, and LinkedIn are the most popular options at your disposal.</p>



<p><strong>You can build local search profiles with Google Maps</strong>. In fact, creating a Google Maps listing with your Google My Business account is practically essential if you have a brick-and-mortar location. By verifying your location with this tool, you can effectively build trust with Google. Once you obtain comments and reviews on your Google Maps page, you will build even more trust. The tools mentioned in this <a href="https://www.vertical-leap.uk/blog/sixteen-must-have-tools-for-off-page-seo-and-link-building/">guide</a> should help you improve your off-site SEO.</p>



<h2 class="wp-block-heading"><span id="4_Content_SEO">4. Content SEO</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-gcsNOsPEXfs-unsplash-1024x680.jpg" alt="content seo " class="wp-image-4072" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-gcsNOsPEXfs-unsplash-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-gcsNOsPEXfs-unsplash-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-gcsNOsPEXfs-unsplash-1536x1020.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/firmbee-com-gcsNOsPEXfs-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Content is considered to be a core component of any SEO strategy and is essential if you want to provide your target audience with relevant content that they will be interested in. Site content can include everything from text and PDFs to images and videos. In fact, a comprehensive content strategy will include all types of content.<em> Five factors that you should consider</em> when creating content SEO include:</p>



<ul><li><strong>Quality</strong> – The content must be well-written to ensure that users are provided with premium content.</li><li><strong>Recency</strong> – Content should be <a href="https://wp.brytdesigns.com/?s=usability+testing">updated on a frequent basis</a> to make sure that search engines receive fresh content when ranking your website.</li><li><strong>Keywords</strong> – When you equip your content with keywords and phrases, Google will view your content as more relevant for those specific terms. Try to use synonyms of important keywords to make sure that your content isn’t too repetitive.</li><li><strong>Relevancy</strong> – Content that’s more relevant will match well with search queries. Pages with more relevant content invariably perform better in search results.</li><li><strong>Type</strong> – If you want your webpages to be appealing, engaging, and dynamic, you should use the right type of content with each page. Most pages benefit from a combination of text, video, and imagery.</li></ul>



<p>You can improve the content SEO for your website with some of the tools mentioned in this <a href="https://victorytale.com/best-seo-content-writing-software/" target="_blank" rel="noreferrer noopener">guide</a>.</p>



<p>Even though search engine optimization involves many different components and strategies, <strong>focusing on the four pillars of SEO should ensure that your strategy is comprehensive</strong>. Over time, you will likely be able to identify which SEO techniques are most effective at improving your search engine rankings.</p>


Using the Four Pillars for an Effective SEO Strategy


<p><strong>Being able to <a href="https://wp.brytdesigns.com/paid-advertising-ultimate-guide/">effectively advertise your business</a> and brand is a key component of success</strong>. When you’re creating marketing campaigns for your business, there are many different forms of advertising that you can take advantage of, one of which involves marketing with <a href="https://ads.google.com/local-services-ads/" target="_blank" rel="noreferrer noopener">Local Services ads</a>, which is a marketing tool available from Google for the Google search engine. A core feature of this tool is the Google Guaranteed program, which allows you to target various local businesses within the home service segment.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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<p>This specific feature was first introduced by Google in 2019 to <strong>bolster lead generation and make sure that customers receive great service delivery</strong>. What this service means is that Google will guarantee that the services you offer will be reputable. Buyers are insured for up to $2,000 if they find that they’re unhappy and would like to seek a refund. On your part, <em>this service costs around $50 per month </em>for verified business owners.</p>



<p>Google is by far the most used search engine, which is why this service has become increasingly popular since its introduction in 2019. By becoming a part of the Google Guaranteed program, you’ll essentially become accredited with Google, which customers will see when searching for a business like yours. <strong>Obtaining the Google Guaranteed certification should help you increase traffic, page views, sales, and revenues</strong>, which is why it’s highly recommended that you pursue this option.</p>



<p>This advertising program can help your business rise to the very top of relevant search results, which may be what you need to garner lasting success. When comparing this program to <a href="https://wp.brytdesigns.com/become-a-google-ads-specialist/">Google Ads</a>, <strong>Google Guaranteed ads are usually displayed above standard PPC Google Ads</strong>. If you want to check your eligibility for this program, you can do so at this <a href="https://adwords.google.com/localservices/signup/eligibility">link</a>.</p>



<p>You’ll be asked to enter the country, state, and zip code of your business as well as the job category that your business is in. The Google Guaranteed program is only available for certain industries. Eligible industries include everything from an appliance repair and carpet cleaning to pest control and tax services. <em>This article offers a comprehensive look at Google Guaranteed, which should help you determine if this program is the right option for your business and brand</em>.</p>



<h2 class="wp-block-heading"><span id="Applying_to_Become_a_Google_Guaranteed_Business">Applying to Become a Google Guaranteed Business</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="1024" src="https://wp.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-1024x1024.png" alt="becoming google guaranteed verified" class="wp-image-3830" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-1024x1024.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-300x300.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280-150x150.png 150w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/verified-6534504_1280.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you would like to become a Google Guaranteed business, you’ll need to apply, which involves several simple steps. To become eligible for this program,<strong> you should first apply to be a Google Trusted Business</strong>, which you can learn more about at this <a href="https://www.google.com/intl/en_us/trustedstores/customer/tos.html" target="_blank" rel="noreferrer noopener">link</a>. Google will then look at the details of your business to make sure that you’re eligible for this certification. As mentioned previously, only businesses from certain industries can become Google Guaranteed businesses.</p>



<p>If Google finds that your business is eligible, you can display the Google Guaranteed badge on your website. Keep in mind that you must also be a member of Google Ads if you want to take advantage of the Google Guaranteed program. Once you’ve submitted your application, it can take<em> upwards of four weeks for the application to be verified</em>. There are a number of reasons why you should consider using Google Guaranteed for your business. For one, being able to display the Google Guaranteed badge on your website should provide potential customers with more confidence in <a href="https://wp.brytdesigns.com/transforming-your-business-with-seo-marketing-services/">making purchases on your site</a>.</p>



<p>This badge also shows customers that your company has gone through a relatively strict screening, which indicates that your company has integrity and a <a href="https://wp.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">solid reputation</a>. There are numerous criteria that you must meet if you want to become a <a href="https://wp.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">Google Guaranteed business</a>, which includes everything from a<strong> background check and insurance check to a license check and a screening of your current Google My Business ratings/reviews</strong>.</p>



<h3 class="wp-block-heading"><span id="Criteria_for_Google-Guaranteed">Criteria for Google-Guaranteed</span></h3>



<p>The criteria that your company will need to meet to be eligible for the Google Guaranteed program include:</p>



<ul><li>You will need to be a member of the Google Ads service if you want Google to start reviewing your application</li><li>Your Google Ads account must be equipped with a PPC advertising budget</li><li>Your website must be at least one year old</li><li>You must have used either <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a> or Google Ads for at least one year</li><li>Make sure that you comply with all of Google’s policies</li><li>Your <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">conversion rates</a> or <a href="https://wp.brytdesigns.com/click-through-rate-how-to-improve/">click-through rates</a> must be high</li></ul>



<p>The Google Guaranteed program was designed by Google to make sure that customers had all of the information they required before going through with a transaction. Without this guarantee in place, users would be unable to differentiate between reputable companies and untrustworthy ones. <strong>With the Google Guaranteed badge in place, users are now able to identify the best and most trustworthy companies in the search results they receive</strong>.</p>



<h2 class="wp-block-heading"><span id="Perks_of_Being_Google_Guaranteed">Perks of Being Google Guaranteed</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="694" src="https://wp.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280-1024x694.png" alt="seo and google guaranteed" class="wp-image-3831" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280-1024x694.png 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280-300x203.png 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/seo-6140707_1280.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are many notable perks associated with being a Google Guaranteed business, the primary of which is<strong> that it provides you with another effective method for increasing your search rankings</strong>. This program also ensures that your business is viewed as <em>being reputable by online customers</em>. The Google Guaranteed badge isn’t easy to obtain, which is why users automatically view businesses that get through the verification process as being more reputable than ones that don’t have the badge.</p>



<p>In the event that a customer of yours makes a claim with Google that you didn’t provide good service, they are able to appeal to Google pertaining to this issue. Google will then conduct a short investigation of the matter to determine if you are at fault. If your business is responsible for the customer’s issue, they could be reimbursed by as much as $2,000.</p>



<p>Along with providing your business with a great reputation, <strong>the Google Guaranteed badge also makes potential customers more likely to <a href="https://wp.brytdesigns.com/importance-of-user-onboarding/">purchase a service that you offe</a></strong><a href="https://wp.brytdesigns.com/importance-of-user-onboarding/">r</a>. By selecting your services, customers can be certain that any issue they might have can be taken up with Google. Keep in mind that Google handles millions of reimbursements on an annual basis. Once a customer files a claim online, Google will usually respond to the claim in six weeks or less. <strong>If you refer new customers to the program, you can receive $100 per customer</strong>.</p>



<h2 class="wp-block-heading"><span id="Drawbacks_of_the_Google_Guaranteed_Program">Drawbacks of the Google Guaranteed Program</span></h2>



<p>There are also a few drawbacks of using the Google Guaranteed program that you should be aware of. For instance, <strong>you’re only able to guarantee a single domain</strong>, which can be frustrating if you manage multiple businesses. If you ever add links that aren’t wholly relevant to the topic, your Google Guaranteed badge could be removed from your website. Another issue with this program is that your listing can only contain three-link variations.</p>



<p>As mentioned previously, <strong>your application won’t be answered immediately</strong>, which can be frustrating. You’ll likely need to wait for up to four weeks for your application to be approved. Unlike many Google tools, there are some costs associated with using the Google Guaranteed program, which you should take into account before sending in your application.</p>



<p>Even though this program works for numerous industries, it isn’t applicable to all. There are around 22 different industries that are currently supported by this program, all of which are service industries. If you provide water damage restoration services or roofing services, your company would likely be eligible for this program.</p>



<h2 class="wp-block-heading"><span id="How_to_Know_if_Google_Guaranteed_is_Right_for_Me">How to Know if Google Guaranteed is Right for Me</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="772" src="https://wp.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x772.jpg" alt="man on laptop looking at data stats" class="wp-image-3832" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x772.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-300x226.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash-1536x1158.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/09/myriam-jessier-VHXiGXxwOQ4-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you’re wondering if Google Guaranteed is right for you and your business, there are several factors to consider. You’ll make sure that the $50 per month costs fall under your marketing budget and wouldn’t create issues with the other campaigns you’re currently supporting.<strong> Consider weighing the cost of maintaining this certification against the numerous benefits</strong>.</p>



<p>You should <strong>take a look at your competition as well</strong>. If you currently don’t have much competition in your area, Google Guaranteed may be unnecessary. On the other hand, this program could provide you with the visibility you need if your business has ample amounts of competition to contend with. If you’ve been performing a substantial sum of PPC marketing, using the Google Guaranteed program should <strong>help you reduce the amount of time you need to spend on creating bidding strategies and performing keyword research</strong>.</p>



<p>Before you apply for this program, keep in mind that you’ll want to monitor the program on a regular basis. You don’t have permanent eligibility when you first obtain a Google Guaranteed badge. If you want to keep the badge, you must maintain the standards that allowed Google to approve your initial application. Even though the costs associated with maintaining a Google Guaranteed badge are $50 per month or $600 per year, there are some additional costs that you should be aware of.</p>



<p>While Google Guaranteed is similar to pay-per-click, there is one notable difference.<strong> You will only pay for the leads you obtain</strong>. These leads can only be obtained when a customer connects with or calls your business to purchase a service you offer. The <em>price per lead is usually around $25</em>. If you notice one or more leads that aren’t wholly legitimate, you can dispute these leads with Google.</p>



<p>If you’re ready to get started with the Google Guaranteed program, all you need to do is make sure that your business insurance and business license are kept up to date. Your Google reviews should also be monitored to identify and correct any issues that are brought up by your customers. As long as you keep customers satisfied, you should be able to receive and maintain a Google Guaranteed badge.</p>


The Truth Behind Google-Guaranteed & Determining If It’s Right For Your Business


<p>When you’re taking steps to <a href="https://wp.brytdesigns.com/basic-seo-checklist-prepare-website-for-growth/">improve your SEO efforts</a> and make sure that your website brings in more traffic, backlinking is considered by many SEO experts to be among the most important things you can d1o to bring qualified leads to your website. While backlinks are essential for any SEO strategy, it’s also important that you spend time creating and implementing an internal linking strategy. <strong>An internal link is a hyperlink that’s placed on one page of your website and leads to another page of your website</strong>.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Internal_Linking_Strategy">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Internal Linking Strategy</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Decipher_Between_Your_Important_Content">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Decipher Between Your Important Content</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Attach_Links_to_Popular_or_Recent_Posts">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Attach Links to Popular or Recent Posts</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Include_Hierarchical_Pages">
                    <span class="lwptoc_item_number">1.3</span>
                <span class="lwptoc_item_label">Include Hierarchical Pages</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Add_Contextual_Links">
                    <span class="lwptoc_item_number">1.4</span>
                <span class="lwptoc_item_label">Add Contextual Links</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Look_Into_Adding_a_Related_Post_Section">
                    <span class="lwptoc_item_number">1.5</span>
                <span class="lwptoc_item_label">Look Into Adding a Related Post Section</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Add_Links_to_Your_Taxonomies">
                    <span class="lwptoc_item_number">1.6</span>
                <span class="lwptoc_item_label">Add Links to Your Taxonomies</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Internal_Links_vs_External_Links_vs_Backlinks">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Internal Links vs. External Links vs. Backlinks</span>
    </a>
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<p>Let’s say that you run a furniture company and are creating a blog post that will provide site visitors with relevant content that they can read. You can create an internal link by placing a hyperlink into the blog post that redirects customers to a product page on your website. If a visitor clicks on the hyperlink, they will immediately be one step closer to making a purchase and providing you with a sale.</p>



<p>Along with helping you improve sales and page views, <strong>internal linking can strengthen your SEO efforts and increase traffic</strong>. The <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google search algorithm</a> uses internal links to improve its understanding of what a specific page is about, what relationship a page has to other pages on your website, and the importance of the page. If a large number of internal links are leading to a certain page on your website, the Google algorithm will determine that it’s a high-value page. Google can <a href="https://wp.brytdesigns.com/google-bert-the-largest-google-algo-update-in-5-years/">gain more knowledge about how your website</a> is structured when you place ample amounts of internal links on your website.</p>



<p>Even though internal links are highly important to the SEO strategy of any business or website, <strong>many SEO managers make the mistake of focusing too much on backlinking while overlooking internal linking</strong>. If you want your SEO strategy to be robust, it’s important that you invest time and money into both strategies. Keep in mind that there are two types of internal linking that you can use throughout your website, which includes contextual links and navigational links.</p>



<p>Contextual links are placed within your content and are designed to point users to relevant content. These links have somewhat higher SEO value when compared to navigational links. As for navigational links, these links can be placed in your navigation bar, header, and footer. When you incorporate a navigational link into the design of your website, this link should lead users to the areas of the website that they are interested in.<em> Before you start creating an internal linking strategy, you should know more about what it takes to create this strategy and how it can benefit your website, which is detailed in the following</em>.</p>



<h2 class="wp-block-heading"><span id="Internal_Linking_Strategy">Internal Linking Strategy</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="678" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-lukas-574069-1024x678.jpg" alt="strategy for internal linking" class="wp-image-3743" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-lukas-574069-1024x678.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-lukas-574069-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-lukas-574069.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>If you want your website’s SEO to deliver consistent results, it’s essential that you build an internal linking strategy that can be evaluated and enhanced on a regular basis. These efforts can help you keep your site and the content up-to-date. <strong>Implementing the correct internal links will help Google understand</strong>:</p>



<ul><li>The relationship between each site page</li><li>The overall value of your pages</li><li>The relevance of site pages</li></ul>



<h3 class="wp-block-heading"><span id="Decipher_Between_Your_Important_Content">Decipher Between Your Important Content</span></h3>



<p>The first thing you should focus on is to decipher between your important content. If you’re unsure about what the most important content on your website is, <strong>it’s likely the most complete content that involves the core aspects of your business.</strong> Your most important content is the content that you want users to locate when they’re looking for products or topics that are available on your website.</p>



<p>Once you identify what your most important content is, <strong>you can notify Google of the content’s importance by integrating numerous internal links </strong>into the content in question. While you can place these links in your website’s navigation areas, the most effective use of internal links is in the written content on an important site page.</p>



<h3 class="wp-block-heading"><span id="Attach_Links_to_Popular_or_Recent_Posts">Attach Links to Popular or Recent Posts</span></h3>



<p>The next thing you should do is attach links to your most popular or recent posts, which will allow Google to view this content as more important than the other content on your website. While these internal links can be added to any page or area of your website, likely the <strong>most effective areas to attach these links to are the footer and sidebar areas of your website</strong>.</p>



<p>Since the sidebar and footer can be accessed by users on any website page, any user who enters your website could click on the internal link no matter the page they’re currently visiting. Every website wants its most recent content to get a higher number of views. By making your most recent content easier for users to access, traffic to these pages should increase, which Google views as a positive sign.</p>



<h3 class="wp-block-heading"><span id="Include_Hierarchical_Pages">Include Hierarchical Pages</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/kobu-agency-7okkFhxrxNw-unsplash-1024x683.jpg" alt="hierarchical pages" class="wp-image-3746" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/kobu-agency-7okkFhxrxNw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/kobu-agency-7okkFhxrxNw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/kobu-agency-7okkFhxrxNw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/kobu-agency-7okkFhxrxNw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>In the event that you have <a href="https://usability.yale.edu/usability-best-practices/site-hierarchy-and-navigation" target="_blank" rel="noreferrer noopener">hierarchical pages</a> on your website, these pages should be linked together with internal links. <strong>It’s important to understand that pages can have child, parent, or sibling pages</strong>. Let’s say that you have an “About Us” page on your website. Any additional pages that relate to the “About Us” page should be linked together with internal links.</p>



<p>For instance, if you have a separate “Mission” page that displays your mission statement, this page would be considered a child of the “About Us” page. It’s also possible for sibling pages to be linked to one another. If you have a “Values” page, this would be the child of the “About Us” page and the sibling of the “Mission” page. Linking these pages together makes it easier for Google to understand how your website is structured.</p>



<h3 class="wp-block-heading"><span id="Add_Contextual_Links">Add Contextual Links</span></h3>



<p>A contextual link is an internal link that goes from one page to a similar page. If the topic of your most recent blog post is something that you’ve written about before, you should link these articles together with internal links. <strong>Adding contextual links allows you to show users and Google that the linked articles are related to their topic</strong>. Internal links can be placed at the end of your blog post or as hyperlinks in some of the sentences in your article.</p>



<p>Keep in mind that Google values links that are posted near the top of a page more than they value links that are crammed towards the end of the content. If you only place links in the conclusion of a blog post, Google will view this as low-effort SEO, which could hurt your ranking. Once you’ve implemented contextual links, <em>it’s also recommended that you link your most important page in all of the articles that have similar topics</em>.</p>



<p>Let’s say that you’ve written an article about the “Ultimate Guide to Buying Furniture”. If this is the most important article on the subject of buying furniture, you should place the link to this article in every relevant article on the same topic. Google will then rank the main article first.</p>



<h3 class="wp-block-heading"><span id="Look_Into_Adding_a_Related_Post_Section">Look Into Adding a Related Post Section</span></h3>



<p>As mentioned previously,<strong> it’s important that related articles and posts are linked to one another</strong>. You can simplify this process by adding a related post section to your latest articles. There are numerous modules and plugins that will provide you with this functionality once they are installed.</p>



<p>However, some of these plugins will list posts that aren’t actually related to the main content, which makes them useless. As such, <em>it’s recommended that you test the plugin immediately after it’s been installed</em>. If you’re having difficulties, you could instead link to related posts manually, which doesn’t take much time. If you have a WordPress website, the top related posts plugins that you can download and install include:</p>



<ul><li><a href="https://webberzone.com/plugins/contextual-related-posts/" target="_blank" rel="noreferrer noopener">Contextual Related Posts</a></li><li><a href="https://wordpress.org/plugins/related-posts-by-taxonomy/" target="_blank" rel="noreferrer noopener">Related Posts by Taxonomy</a></li><li><a href="https://codecanyon.net/item/related-posts-pro-for-wordpress/8137229" target="_blank" rel="noreferrer noopener">Related Posts Pro</a></li><li><a href="https://wordpress.org/plugins/custom-related-posts/" target="_blank" rel="noreferrer noopener">Custom Related Posts</a></li></ul>



<h3 class="wp-block-heading"><span id="Add_Links_to_Your_Taxonomies">Add Links to Your Taxonomies</span></h3>



<p>When you’re looking to add internal links to your website, it’s important that you understand what a taxonomy is.<strong> A <a href="https://blog.hubspot.com/marketing/website-taxonomy" target="_blank" rel="noreferrer noopener">website taxonomy</a> refers to how website content is organized and structured</strong>. If a website taxonomy is implemented correctly, users will be able to navigate your website without issue.</p>



<p>Website taxonomy can also be related to how a page URL is structured. When you properly organize your website with taxonomies, Google can better understand what your site content is about. In the event that your website is outfitted with a blog, consider adding internal links to any taxonomy that the blog content belongs to.</p>



<h2 class="wp-block-heading"><span id="Internal_Links_vs_External_Links_vs_Backlinks">Internal Links vs. External Links vs. Backlinks</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="1013" src="https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-mikael-blomkvist-6476808-1024x1013.jpg" alt="internal links vs external links vs backlinks" class="wp-image-3747" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-mikael-blomkvist-6476808-1024x1013.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-mikael-blomkvist-6476808-300x297.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/08/pexels-mikael-blomkvist-6476808.jpg 1268w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The three types of links that can be added to a website are internal links, external links, and backlinks. <strong>Internal links </strong>are unable to increase a website’s authority with search engines like Google and Bing because the site owner can add these links on their own. If internal links were able to add authority, the website with the most internal links would have the highest ranking on Google.</p>



<p>Instead, <strong>internal links are beneficial because they are able to funnel the authority you receive from backlinks to other areas of your website</strong>. As mentioned previously, an example of an internal link is a hyperlink that you place on one page of your website that leads to another site page.</p>



<p>As for <strong>external links</strong>, these are hyperlinks on your website that lead to another domain. If you use the information on another website to help you write a blog post, you can place an external link in your content to connect users to the site where the information came from. Make sure that you always link to high-authority websites.</p>



<p><strong>Backlinks</strong> are hyperlinks on another website that link to a page on your website. If you can get other websites to link to pages on your website, you can build authority. Backlinks can also help you improve your Google SERP rankings. To understand how important backlinks are, they’re considered to be a top-three ranking factor on Google. Using all three of these link types is essential for your SEO efforts.</p>



<p>The best practices mentioned in this article should help you create a strong internal linking strategy that allows you to improve your SEO, bring in higher amounts of site traffic, and increase your conversion rates.</p>


Tag:"Seo"

Tag:
"Seo"