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<p>No matter the size of your business, bringing new people to your website usually involves interacting with your target audience on a regular basis. While it’s possible to obtain these interactions with commercials, PPC ads, and other marketing techniques, among the most effective ways to interact with your audience is through <a href="https://wp.brytdesigns.com/top-7-best-social-media-management-tools-to-grow-your-business/">social media platforms</a> like Facebook and Instagram.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_Inbound_Marketing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is Inbound Marketing?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#What_is_the_Difference_Between_Inbound_and_Outbound_Marketing">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">What is the Difference Between Inbound and Outbound Marketing?</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Why is Social Media Important for Inbound Marketing?</span>
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                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">5. It Connects You with Your Target Audience and Drives Content Creation</span>
    </a>
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                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">4. It Helps Establish Relevancy and Authority by Promoting Content</span>
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    </div><div class="lwptoc_item">    <a href="#3_It_Inspires_New_Business_Ideas">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">3. It Inspires New Business Ideas</span>
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    </div><div class="lwptoc_item">    <a href="#2_It_Naturally_Improves_Your_Websites_SEO">
                    <span class="lwptoc_item_number">3.4</span>
                <span class="lwptoc_item_label">2. It Naturally Improves Your Website’s SEO</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#1_It_Is_a_Valuable_Audience_Research_Tool_for_Your_Business">
                    <span class="lwptoc_item_number">3.5</span>
                <span class="lwptoc_item_label">1. It Is a Valuable Audience Research Tool for Your Business</span>
    </a>
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<p>When you create social media profiles that represent your brand or business, it becomes possible for you to interact directly with your target audience, which should bolster customer engagement. This is <strong>a form of inbound marketing that gives you the opportunity to attract people to your brand</strong>. This strategy requires you to use creative methods to increase customer engagement.</p>



<p>One reason why social media platforms are advantageous for inbound marketing is because you can perform this marketing without needing to pay for costly marketing materials. The three core tenets of inbound marketing are to attract, engage, and delight. Any creative content you develop should be able to grab the user’s attention. This form of inbound marketing should also help you grow your brand’s online presence. In this guide, you’ll learn about five reasons why social media is critical for your inbound marketing efforts.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="575" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/dole777-EQSPI11rf68-unsplash-1024x575.jpg" alt="social media marketing" class="wp-image-4393" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/dole777-EQSPI11rf68-unsplash-1024x575.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/dole777-EQSPI11rf68-unsplash-300x168.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/dole777-EQSPI11rf68-unsplash-1536x862.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/dole777-EQSPI11rf68-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_Inbound_Marketing">What is Inbound Marketing?</span></h2>



<p>Inbound marketing is an effective marketing technique that involves helping possible customers discover your company. This form of marketing is best implemented before the individual is ready to make a purchase. If you’re able to contact these individuals early, you may be able to build brand preferences, which results in new leads and additional revenues.</p>



<p>There are numerous types of marketing that can be used with inbound marketing to bring in new business and improve brand awareness. The types of marketing that can enhance your inbound marketing strategy include:</p>



<ul><li>Content marketing</li><li>Blog creation</li><li>Events</li><li>Social media</li><li><a href="https://searchengineland.com/guide/what-is-seo">Search engine optimization</a></li></ul>



<p>While outbound marketing goes in search of new customers, inbound marketing aims to improve visibility to ensure that prospective buyers seek you out. It’s possible to <strong>bring buyers to your brand by building awareness, generating leads, and developing relationships</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="681" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg" alt="inbound marketing" class="wp-image-4394" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1536x1022.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="What_is_the_Difference_Between_Inbound_and_Outbound_Marketing">What is the Difference Between Inbound and Outbound Marketing?</span></h2>



<p>Before you create an inbound marketing strategy, you should understand how this form of marketing differs from outbound marketing. Inbound marketing involves attracting visitors to your business or brand before they are going to purchase a service or product. If you can get customers interested in your brand before they’ve made a purchase, they could choose to purchase one of your products or services.</p>



<p>When you’re developing materials to use for your inbound marketing strategy, it’s important to make sure that potential customers are able to understand how your services or products will answer their questions, meet their needs, or solve the problems they’re having.</p>



<p>Outbound marketing is a strategy that involves sending marketing materials to many people for the purpose of generating sales. When performing this type of strategy, <strong>the main goal is to reach as many people as possible to ensure a high return</strong>. The most common types of outbound marketing involve:</p>



<ul><li>Newspaper ads</li><li>Cold calling</li><li>Radio adverts</li><li>Pay-per-click advertising</li><li>Direct mail</li><li>Billboards</li><li>Events</li></ul>



<p>When performing inbound marketing, you’ll benefit from being able to advertise to people who make up your target audience, which means that it’s much more likely for these individuals to <a href="https://useinsider.com/glossary/qualified-lead/">become qualified leads</a>. Both inbound and outbound marketing can be performed on <a href="https://wp.brytdesigns.com/paid-vs-organic-social-media/">social media platforms</a>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/brett-jordan-LPZy4da9aRo-unsplash-1024x768.jpg" alt="outbound marketing" class="wp-image-4395" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/brett-jordan-LPZy4da9aRo-unsplash-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/brett-jordan-LPZy4da9aRo-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/brett-jordan-LPZy4da9aRo-unsplash-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/brett-jordan-LPZy4da9aRo-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Why_is_Social_Media_Important_for_Inbound_Marketing">Why is Social Media Important for Inbound Marketing?</span></h2>



<p>The majority of people believe that social media isn’t as great for inbound marketing as it is for outbound marketing. This, however, isn’t the case. <strong>Social media gives you the ideal opportunity to directly engage with your primary audience</strong>. Since many people spend most of their time on social networks when using the internet, focusing your inbound marketing efforts on social media channels can pay dividends when implemented correctly.</p>



<p>While there are many social media platforms that inbound marketing can be applied to, Facebook is a great option since it currently boasts <a href="https://datareportal.com/essential-facebook-stats">more than 2.9 billion active users</a>. Nearly 60% of all users who spend time on social media networks use Facebook.</p>



<p>YouTube is visited by around 2.3 billion active users each month, which puts it in second place among all social media networks. Keep in mind that video content is considered by many to be more engaging than other forms of content, which can help you when creating marketing materials.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="746" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1024x746.jpg" alt="social media traffic" class="wp-image-4396" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1024x746.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/georgia-de-lotz-Ebb8fe-NZtM-unsplash-300x219.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/georgia-de-lotz-Ebb8fe-NZtM-unsplash-1536x1120.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/georgia-de-lotz-Ebb8fe-NZtM-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="5_It_Connects_You_with_Your_Target_Audience_and_Drives_Content_Creation">5. It Connects You with Your Target Audience and Drives Content Creation</span></h3>



<p>When using <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">social media for your inbound marketing strategy</a>, you can connect more readily with your intended audience. Customers are able to have interactions with you in a more efficient manner when compared to other solutions. If a customer wants to ask you a question, they can get in touch with you on your social media profile, which should result in a quick response.</p>



<p>When using social media for building customer relationships, a focus should be on providing the audience with value. Providing informative and relevant content can help you connect with your audience and may make your brand more relatable. If a user posts criticism on your social media profile, <strong>respond with a positive comment that focuses on solving their issues</strong>.</p>



<p>When you perform inbound marketing on social media, you should also gain a considerable amount of helpful feedback and information from the audience you’re attempting to convert into paying and return customers, which may be able to help you improve your offerings.</p>



<h3 class="wp-block-heading"><span id="4_It_Helps_Establish_Relevancy_and_Authority_by_Promoting_Content">4. It Helps Establish Relevancy and Authority by Promoting Content</span></h3>



<p>Using social media for inbound marketing can also help you establish relevancy and authority for your brand. Along with creating quality content on a regular basis, you also have verification capabilities with most social media platforms. For instance, verified businesses on Twitter receive a blue check mark. These features can provide your business and brand with more authority.</p>



<p>When it comes to creating quality content, try to provide your audience with content about the services or products you offer. You should also focus on delivering content that’s related specifically to your business. It’s through this content that users can determine if your business can fulfill their needs. <strong>Upwards of 86% of all consumers on social media prefer brand personalities that are honest and authentic</strong>.</p>



<p>Once you create compelling and interesting content, you should start to bring in qualified leads. These leads may comment under an article of yours or share your content, which further expands your brand’s reach.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/firmbee-com-gcsNOsPEXfs-unsplash-1024x680.jpg" alt="promoting content" class="wp-image-4397" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/firmbee-com-gcsNOsPEXfs-unsplash-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/firmbee-com-gcsNOsPEXfs-unsplash-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/firmbee-com-gcsNOsPEXfs-unsplash-1536x1020.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/firmbee-com-gcsNOsPEXfs-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="3_It_Inspires_New_Business_Ideas">3. It Inspires New Business Ideas</span></h3>



<p>When you use social media, you should be able to obtain new product ideas and possible directions for your business and brand when you engage directly with your audience. Without these insights, it may be difficult to expand your company in a manner that appeals to your primary audience. If you listen to what your audience has to say, you might be given new methods for promoting your brand or offering new products. There are many ideas that could come to mind when interacting with your audience.</p>



<h3 class="wp-block-heading"><span id="2_It_Naturally_Improves_Your_Websites_SEO">2. It Naturally Improves Your Website’s SEO</span></h3>



<p>Social media also gives you the opportunity to improve your website’s SEO. Keep in mind that having a strong social media presence can substantially improve your brand’s SEO even though social media isn’t a primary factor for <a href="https://www.searchmetrics.com/glossary/rankings/">search engine rankings</a>. If you regularly interact with your audience on social media and provide new content, your business and website will gain more exposure. Having relevant content and higher exposure should <strong>help you expand your reach and bring direct traffic to your website</strong>.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg" alt="improved seo" class="wp-image-4398" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2022/09/myriam-jessier-eveI7MOcSmw-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="1_It_Is_a_Valuable_Audience_Research_Tool_for_Your_Business">1. It Is a Valuable Audience Research Tool for Your Business</span></h3>



<p>Social media is a great audience research tool that can provide you with many insights into your audience. Different social media platforms will <strong>allow you to gain psychographic and demographic data about your audience</strong>. For instance, you’re able to learn about your customer’s interests, hobbies, and other insights. Once you’ve gathered this information, you can use it to identify what these individuals want from your brand.</p>



<p>It’s also possible to use social media platforms to test your content and perform research on the competition. Let’s say that you put out two similar posts with one containing a video message and another consisting of links that lead to blog articles. You can measure the results from these posts to determine which one was most effective with engaging your audience.</p>



<p>You should also be able to determine what topics your audience and the broader industry find interesting. Competitor research is possible through social media as well. You can compare how many comments are posted under your content when compared to the competition. Try to identify what the top trending hashtags are for the industry you operate out of. <strong>Performing audience research through social media may help you gain an advantage against the competition</strong>.</p>



<p>Inbound marketing is a technique that allows you to effectively bring users to your business or brand without putting out direct marketing materials. While there are several methods you can use to implement inbound marketing, social media may be the most effective. Before using social media to bolster your inbound marketing strategy, consider creating business profiles on the most popular social media platforms.</p>


5 Reasons Why Social Media is Crucial for Inbound Marketing


<p>Obtaining success for your company or brand isn’t something that happens quickly. The road to success is different for each business, which means that the marketing strategies each company uses should be tailored to the <a href="https://wp.brytdesigns.com/get-most-rebranding-strategy/">brand message</a> that they want customers to see. One form of marketing that should be used by every company is social media marketing, which is centered around <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">advertising on social media platforms</a> like Facebook, Instagram, and LinkedIn. <strong>The two types of social media marketing that are available to you include organic social media and paid social media. </strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Benefits_of_Paid_and_Organic_Social_Media">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Benefits of Paid and Organic Social Media</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Pros_of_a_Paid_Social_Media_Strategy">
                    <span class="lwptoc_item_number">1.1</span>
                <span class="lwptoc_item_label">Pros of a Paid Social Media Strategy</span>
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    </div><div class="lwptoc_item">    <a href="#Pros_of_a_Organic_Social_Media_Strategy">
                    <span class="lwptoc_item_number">1.2</span>
                <span class="lwptoc_item_label">Pros of a Organic Social Media Strategy</span>
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                <span class="lwptoc_item_label">Combining Both Paid And Organic Social Media</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">How to Stay Connected to Your Targeted Audience</span>
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<p>Organic social media involves <em>any kind of social media activity for your brand that you don’t pay for.</em> On platforms like <a href="https://wp.brytdesigns.com/using-hashtag-analytics-to-find-success-for-your-business/">Facebook and Twitter</a>, organic social media campaigns focus on sharing posts with customers and responding to the comments that these customers have. Companies that engage with their customers are able to build customer trust and increase customer loyalty. </p>



<p>As for paid social media, this is a <a href="https://wp.brytdesigns.com/what-does-a-content-marketing-agency-do/">type of marketing</a> that involves <em>paying to effectively display advertisements on different social media platforms</em>. These ads can be displayed in a variety of different formats, which include text, video, image, and carousel. Sponsored messages can also be purchased when you want to reach different demographics of your core audience. The cost for the ad depends on which type of ad you purchase. For instance, video ads are more expensive than text ads. </p>



<p><strong>Many of these ads use a cost-per-click model where you only pay whenever a user clicks on the ad</strong>. With this method of payment, you won’t waste your money on ineffective marketing.<strong> </strong>Cost-per-click is categorized under the pay-per-click method. Before you engage in social media marketing, keep in mind that users on social media websites like Facebook and Twitter are looking for something else in marketing when compared to people you market to with other advertising methods. These users aren’t automatically looking to make a purchase, which means that your marketing shouldn’t solely focus on <a href="https://searchcustomerexperience.techtarget.com/definition/transactional-marketing">point-of-sale transactions</a>. This article takes a closer look at the differences between the two main forms of social media marketing. </p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>There are many benefits of organic social media we discuss below, but one main technique is using a one social platform to target your audience perfectly.</li><li>A pro to using a paid social media strategy is that paid campaigns can effectively reinforce your brand messaging and core values.</li><li>Every company utilizes a different brand strategy but tailoring your company with both paid and social media advertising can be beneficial in the long run.</li></ul>



<h2 class="wp-block-heading"><span id="Benefits_of_Paid_and_Organic_Social_Media">Benefits of Paid and Organic Social Media</span></h2>



<ul class="wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><li class="blocks-gallery-item"><figure><img decoding="async" loading="lazy" width="1024" height="680" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280-1024x680.jpg" alt="" data-id="2998" data-link="https://wp.brytdesigns.com/?attachment_id=2998" class="wp-image-2998" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280-1024x680.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280-300x199.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/social-media-763731_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure></li></ul>



<p>Paid and organic social media come with numerous benefits that somewhat depend on the techniques you use and the social media platforms you place these advertisements on. When you want to implement <strong>organic social media</strong> into your marketing campaign, <em>some of the top techniques that you can use include</em>:</p>



<p></p>



<ul><li>Choose a single social media platform to focus on that aligns with your target audience<br></li><li>Optimize social media profiles by using the right images, using keywords in your content, selecting a simple username, and integrating trackable links that are sent directly to your website<br></li><li>Post content that doesn’t expire and always remains relevant<br></li><li>Post high-quality content that matches the needs of your main audience<br></li><li>Alter post settings to target members of your audience<br></li><li>Promote social media profiles everywhere you can<br></li></ul>



<p>As for <strong>paid social media</strong>, some of the more <em>effective techniques that you can use include: </em></p>



<p></p>



<ul><li>Target customers based on the interests they list on their social media pages<br></li><li>Use social media remarketing to market to individuals who have already spent time on your website<br></li><li>You can upload your customer lists directly into social media platforms like Facebook, which means that you can focus your campaign on a social media audience that’s similar to your main audience<br></li><li>Make sure that your ads are visually appealing with only a small amount of written content<br></li></ul>



<h3 class="wp-block-heading"><span id="Pros_of_a_Paid_Social_Media_Strategy">Pros of a Paid Social Media Strategy</span></h3>



<p> The many positives of a paid social media strategy include:</p>



<p></p>



<ul><li>Because of the difficulties that come with organic social marketing, paid social allows you to connect with the audiences that may not have discovered your content organically<br></li><li>Paid campaigns can effectively reinforce your brand messaging and core values<br></li><li>You can use audience targeting to reach a very specific audience<br></li><li>Nearly two-thirds of social media users use these platforms to find inspiration when shopping, which means that your promotional messaging could be effective<br></li><li>If your content marketing is bringing in a substantial number of customers, paid social will be able to instantly boost your conversions<br></li></ul>



<p>One negative aspect of paid social media marketing is that as many as<strong> 51 percent of Facebook users don’t like that ads are targeted to them </strong>because of how Facebook uses the data. While this doesn’t typically correlate with a worsening in brand reputation, it does mean that you should balance your paid social with organic social techniques. </p>



<p></p>



<h3 class="wp-block-heading"><span id="Pros_of_a_Organic_Social_Media_Strategy">Pros of a Organic Social Media Strategy</span></h3>



<p>The numerous positives that come with implementing an organic social media strategy include:</p>



<p></p>



<ul><li>This form of social media marketing is completely free<br></li><li>Your can use custom hashtags when creating organic campaigns<br></li><li>You can effectively manage your brand reputation by interacting with customers and addressing the issues that they have<br></li><li>You can use the responses you obtain and the feedback you get to make improvements<br></li><li>Allows you to build trust through transparency<br></li><li>The content you write on social media can detail your brand story<br></li></ul>



<p>Keep in mind that <strong>73 percent of marketers feel like their efforts with social media marketing are effective</strong>. Facebook posts have been measured to have an organic reach of six percent. The main issue with organic social media is that this marketing method is time-consuming. In fact, you’ll likely need a dedicated team if you want to maintain your social media marketing efforts in an efficient manner. </p>



<p></p>



<h2 class="wp-block-heading"><span id="Combining_Both_Paid_And_Organic_Social_Media">Combining Both Paid And Organic Social Media</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="606" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280-1024x606.jpg" alt="" class="wp-image-3000" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280-1024x606.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280-300x177.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/handshake-3382503_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The most effective <a href="https://wp.brytdesigns.com/the-business-owners-guide-to-video-content-marketing/">social media marketing campaign</a> is one that combines paid social with organic social. <strong>The right strategy will use paid advertisements to bring in new customers and organic marketing to serve existing customers</strong>, which is why you should focus on both types if you want your strategy to be successful. However, paid social media is becoming increasingly important because of a diminishing reach of organic marketing content on platforms like Facebook and Twitter. In fact, <em>organic posts that are made on Facebook will reach around two percent of your audience</em>, which isn’t enough to garner long-lasting success. </p>



<p>The improvements to customer loyalty and retention that occur with organic social media means that you shouldn’t favor paid social too heavily. While Facebook and Twitter are great for paid social marketing, likely the <strong>top platforms for organic social marketing include LinkedIn and Instagram</strong>. By using the <a href="https://wp.brytdesigns.com/the-top-6-email-marketing-best-practices-for-2020/">right type of marketing</a> on each platform, you can maximize the benefits that come with both paid and organic social media marketing. </p>



<p>If you want to effectively combine both marketing strategies,<em> it’s highly recommended that you look into D2C marketing</em>, which is a growing segment of social media marketing. Direct-to-consumer marketing <strong>allows you to sell and promote your product/service directly to the consumer</strong>, which means that having a retailer on board isn’t necessary. D2C marketing is highly appealing to modern customers and allows for a more personal connection with your main audience. Whether you focus on organic social or paid social, D2C should be a technique that’s used heavily in your marketing campaign.</p>



<p></p>



<h2 class="wp-block-heading"><span id="How_to_Stay_Connected_to_Your_Targeted_Audience">How to Stay Connected to Your Targeted Audience</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/11/georgia-de-lotz-UsJoNxLaNo-unsplash-1024x683.jpg" alt="" class="wp-image-3002" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/11/georgia-de-lotz-UsJoNxLaNo-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/georgia-de-lotz-UsJoNxLaNo-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/11/georgia-de-lotz-UsJoNxLaNo-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>The key to long-term success for any brand is to<strong> remain connected with their primary audience at all times</strong>. If ever their interest in your brand starts to wane, these customers could choose to take their business elsewhere. When implementing both paid and organic social media in your marketing campaign, there are some basic tips that will help you stay connected with your audience. These tips include:</p>



<p></p>



<ul><li><strong>Measuring your results</strong> – Make sure that you measure the results of your marketing campaign if you want to learn what your failures and successes were. It’s very likely that some aspects of your marketing will be more effective than others, which can only be determined if you measure your results. This can be done with an <a href="https://wp.brytdesigns.com/how-to-conduct-a-thorough-competitor-analysis-for-seo/">SEO competitor analysis</a> or <a href="https://wp.brytdesigns.com/google-analytics-expert/">Google Analytics</a>, both of which are effective tools for measuring marketing results. With these measurements in hand, your social media marketing should never stagnate.<br></li><li><strong>Target your ads correctly</strong> – It’s also very important that you target your ads correctly, which is more easy to do with paid social media ads. Retargeting ads are designed to be sent to customers who have already visited your website, which means that only customers who are interested in your brand will see these ads. If you correctly implement retargeting on <a href="https://wp.brytdesigns.com/social-media-advertising-everything-you-need-to-know/">social media platforms</a> like Facebook and Instagram, your conversion rates should increase significantly.<br></li><li><strong>Use A/B testing</strong> – <a href="https://wp.brytdesigns.com/usability-testing-methods/">A/B testing</a> is a great way to determine which of your ads or social media pages are more effective at converting users into customers. Users will see <a href="https://wp.brytdesigns.com/best-mobile-wordpress-theme/">two variants of an ad</a> before answering questions on which one they preferred. The results you obtain from this testing can help you create an advertising campaign that brings in new customers and satisfies your main audience. You can test your copywriting, your CTA, your ad format, and even your visuals to determine <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">which ones work best</a>.<br></li></ul>



<p>Both paid social media and organic social media have proven to be effective at satisfying current and new customers, which will strengthen your business and enhance your brand. Even though these two forms of marketing are very different, <em>they both serve to bolster your presence on social media</em>, which can pay dividends in the future.                       </p>


The Difference Between Paid vs. Organic Social Media

Social Media Advertising: Everything You Need to Know


<p>If you are in the ecommerce game, you should be quite aware of how much of an impact a good social media campaign has. The most popular platforms like Facebook and Instagram are the cornerstones for quite a few brands, and if you are not looking to increase your presence there, it means that you are doing something extremely wrong.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                <span class="lwptoc_item_label">Building a Sense of Community</span>
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                <span class="lwptoc_item_label">Schedule and Consistency</span>
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                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Stories Are a Great Form of Content</span>
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                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Focus on Quality Visuals</span>
    </a>
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                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Write a Compelling Text</span>
    </a>
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                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">User-Generated Content</span>
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</div></div>



<p>Of course, those who are just beginning to <a href="https://printify.com/print-on-demand/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">dropship custom print on demand products</a> or do anything of the kind may not have as much experience and could potentially struggle.</p>



<p>Thus, it is important to have as much information as you can. Otherwise, it will be rather difficult to stand out from all the other brands on social media platforms. And you better believe that there is no easy way around it because the competition is pretty tough.</p>



<p>This article will tell you the most important aspects of becoming a powerhouse on social media and conquering the market.&nbsp;</p>



<h2 class="wp-block-heading"><span id="Building_a_Sense_of_Community">Building a Sense of Community</span></h2>



<p>You want to start from the very basics. A social media profile is not just meant to become a tool for marketing. No, those who strive to build a community will benefit much more in the long run.</p>



<p>If you are on Facebook, definitely create a group and add as many people there as well. Find a moderator who can ensure that members follow the rules. It will function as a forum as those who are in the group will get to interact with each other and invite others to join.&nbsp;</p>



<h2 class="wp-block-heading"><span id="Engage_with_Your_Audience">Engage with Your Audience</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/03/engaging-with-audience-1024x683.jpeg" alt="Engage with your audience" class="wp-image-2223" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/03/engaging-with-audience-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/03/engaging-with-audience-300x200.jpeg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Social media presence can be improved by constantly engaging with your audience. Do not post static content. Ask questions, participate in discussions, answer any questions that may come your way.</p>



<p>The idea here is pretty simple – you need to show your fans that you are a genuine human being behind the account and want to socialize with them. This will help a lot for overall <a href="https://wp.brytdesigns.com/improve-instagram-engagement-your-social-presence/" target="_blank" rel="noreferrer noopener" aria-label=" (opens in a new tab)">presence improvement</a> and if you are consistent in this aspect, people will go to you instead of the competition.</p>



<h2 class="wp-block-heading"><span id="Organize_Contests_and_Giveaways">Organize Contests and Giveaways</span></h2>



<p>A simple discount code or a trivial freebie will do fine so long as you are giving it for free. Contests and giveaways have been a thing since the early days of social media.</p>



<p>All you need to do is create a post and ask everyone to share, like, comment, tag another person to enter. People love free stuff even if they do not necessarily need it. And since it takes a few clicks to enter, you can bet that they will be more than eager to jump at an opportunity to get something with nothing to lose.</p>



<h2 class="wp-block-heading"><span id="Schedule_and_Consistency">Schedule and Consistency</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="960" height="640" src="https://wp.brytdesigns.com/wp-content/uploads/2020/03/flower-calendar.jpg" alt="Scheduling calendar with flowers" class="wp-image-2221" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/03/flower-calendar.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2020/03/flower-calendar-300x200.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></figure>



<p>Look for the best time to post content and stick to that schedule. In case you find yourself incapable of creating enough content consistently, look to hire someone who can help you out.</p>



<h2 class="wp-block-heading"><span id="Work_with_Influencers">Work with Influencers</span></h2>



<p>Influencers have built their profiles and are at the top of the social media food chain. You can read <a href="https://techcrunch.com/2019/05/20/instagram-influencer-celebrity-accounts-scraped/" target="_blank" rel="noreferrer noopener" aria-label="all (opens in a new tab)">all</a><a href="https://techcrunch.com/2019/05/20/instagram-influencer-celebrity-accounts-scraped/"> kinds of stories</a> about them, but one thing remains consistent – their ability to determine who makes it and who does not. </p>



<p>Finding the right influencer may be a bit of a challenge, especially if you do not have the money for splashing out. Being in a very specific niche also does not help.</p>



<p>Nevertheless, given how many different influencers there are, everyone should be able to find one that would boost their rankings and attract more customers.&nbsp;</p>



<h2 class="wp-block-heading"><span id="Stories_Are_a_Great_Form_of_Content">Stories Are a Great Form of Content</span></h2>



<p>Facebook and Instagram stories are up for only 24 hours. At first, that would appear as a negative thing, but once you get in it, the reality appears to be quite different.&nbsp;</p>



<p>Stories are perfect for teasing stuff, like behind-the-scenes footage, built-ups to a big announcement, exclusive discount codes, etc. If you have not tried story marketing before, you ought to give it a go.</p>



<h2 class="wp-block-heading"><span id="Focus_on_Quality_Visuals">Focus on Quality Visuals</span></h2>



<p>Visuals play a very prominent role. Human brains process visuals much better than text messages, so the higher the quality of the images you use, the more engagement you can expect.&nbsp;</p>



<h2 class="wp-block-heading"><span id="Write_a_Compelling_Text">Write a Compelling Text&nbsp;</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2020/03/writing-1024x683.jpg" alt="Writing compelling copy" class="wp-image-2222" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/03/writing-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/03/writing-300x200.jpg 300w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>While visuals are crucial, one cannot underestimate the importance of a good copy either. The best copywriters make thousands of dollars for just a few sentences. The text part of the content may not seem that important, but even those few words and hashtags determine whether you see engagement or not.&nbsp;</p>



<h2 class="wp-block-heading"><span id="User-Generated_Content">User-Generated Content</span></h2>



<p>Encourage your audience to send you content and share it on your profile. This will help when you are struggling with creating content and gives your audience another reason to interact with your brand rather than someone else. Nothing but good things can come out of this tip.&nbsp;</p>


Running a Successful Social Media Campaign for Your Print on Demand Project


<p><strong>Instagram marketing is a big thing these days. </strong>More and more brands throughout the world are starting to realize just how much of an impact a well-run account on this platform can have on sales and exposure.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                <span class="lwptoc_item_label">Story Mode</span>
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                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Influencers</span>
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                <span class="lwptoc_item_label">Contests</span>
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                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Follow a Schedule</span>
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                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Instagram Ads</span>
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                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Content Variety</span>
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                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Research Competition</span>
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                    <span class="lwptoc_item_number">9</span>
                <span class="lwptoc_item_label">Trial and Error</span>
    </a>
    </div></div></div>
</div></div>



<p>Of course, not everyone is capable of reaching a point where you have enough followers to make a difference. This mostly happens because the engagement rate is not high enough. And then there are those who simply purchase their followers thinking that this would have a positive impact.</p>



<p>Buying followers (often illegitimate/false user accounts which Google and social media platforms have since caught on to) will not get you anywhere. As a brand, you must focus on growing your engagement rate naturally, and if you have been struggling with that, this article will give you an idea or two on how to change things up.</p>



<h2 class="wp-block-heading"><span id="Story_Mode"><strong>Story Mode</strong></span></h2>



<iframe loading="lazy" width="100%" height="400" src="https://www.youtube.com/embed/e84dizvKPVg" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe>



<p>This is not something exclusive to Instagram. Facebook has had this feature for some time as well. <strong>Stories are great if you want to get people hooked. </strong>There are plenty of variations on <a href="https://www.oberlo.com/blog/instagram-stories">how to make an Instagram Story</a> stand out and attract the highest number of views, likes, and comments.</p>



<p>Some brands like to show exclusive footage, others are running contests, announcing upcoming products, and so on. Since this type of content is up for only 24&nbsp; hours, people will be keeping a closer eye on your next story so as not to miss it.</p>



<h2 class="wp-block-heading"><span id="Influencers"><strong>Influencers</strong></span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2019/12/influencer-tiles-1-1024x683.jpg" alt="Influencer Tiles" class="wp-image-1810" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/12/influencer-tiles-1-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/12/influencer-tiles-1-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/12/influencer-tiles-1.jpg 1950w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p><strong>Influencers have become a big part of digital marketing as well as Instagram. </strong>The platform is often considered to be the hub of the biggest names in various industries. Both individuals and the biggest brands are there, constantly growing their audience.</p>



<p>Whether you can work with <a href="https://techcrunch.com/2019/09/13/how-to-work-with-top-influencers-and-avoid-ad-blockers/">top influencers</a> depends entirely on your budget. However, this does not mean that only the best of the best can make a positive impact. There are plenty of micro-influencers who are capable of improving your engagement. It will be much easier to deal with this type of influencer, not to mention the money you are going to save.</p>



<h2 class="wp-block-heading"><span id="Hashtags"><strong>Hashtags</strong></span></h2>



<p>A good post requires many tactics to be successful. One of those is a hashtag. You have definitely seen various accounts abusing this part and putting as many hashtags as they can fill. But this sort of behavior can end up having a negative impact. Not only does your content looks unnatural, but the Instagram algorithm might punish anyone for putting in too many hashtags. Keep it simple. Do not overdo, and stick only to those which are relevant to your brand (studies show that anywhere from 4-11 hashtags in a post is optimal — but use your best judgement from the perspective of your audience).</p>



<h2 class="wp-block-heading"><span id="Contests"><strong>Contests</strong></span></h2>



<p>Nothing is going to bring you more engagement than a giveaway or a contest. <strong>People love free stuff</strong>, even if they do not actually need it. Just ask them to like and comment below. You will be surprised by how quick the message spreads. It would not be a stretch to say that quite a few brands made a name for themselves by going viral using this particular method.</p>



<h2 class="wp-block-heading"><span id="Follow_a_Schedule"><strong>Follow a Schedule</strong></span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="685" src="https://wp.brytdesigns.com/wp-content/uploads/2019/12/calendar-open-1024x685.jpg" alt="Calendar Open" class="wp-image-1806" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/12/calendar-open-1024x685.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/12/calendar-open-300x201.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/12/calendar-open.jpg 1947w" sizes="(max-width: 1024px) 100vw, 1024px"><figcaption> <em>Image source: Unsplash.com</em> </figcaption></figure>



<p>Presence on <a href="https://wp.brytdesigns.com/why-business-needs-social-media-presence/">social media</a> will not work by itself. You need consistency. Even if you are finding it difficult to maintain a regular schedule, you should still strive towards achieving it. Otherwise, you are going to be forgotten. Building expectations and not meeting them is harmful, and your followers will reciprocate the same way.</p>



<h2 class="wp-block-heading"><span id="Instagram_Ads"><strong>Instagram Ads</strong></span></h2>



<p>Investing in ads can help a lot, especially if you are struggling with other methods. A well-run ad campaign will bring you more engagement, but you need to understand that this is going to cost. Make sure that you have some extra funds to spare for this.</p>



<h2 class="wp-block-heading"><span id="Content_Variety"><strong>Content Variety</strong></span></h2>



<p>Posting the same things over and over again will become stale and predictable. The people are always eager to find something new and fresh. If you are not making use of videos and other types of content, give them a try. You would be surprised by how big of a difference that could have</p>



<h2 class="wp-block-heading"><span id="Research_Competition"><strong>Research Competition</strong></span></h2>



<p>Looking at others for some inspiration should be a no-brainer. Do your best to discover what is working for your competitors and come up with your own strategy that you think may work for your brand. Recognizing other leaders in your industry and learning from them will go a long way when applied to your own social media campaigns.&nbsp;Find your competitors by searching for related industry search terms and brands through the same channels your own users would use to find you.</p>



<h2 class="wp-block-heading"><span id="Trial_and_Error"><strong>Trial and Error</strong></span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2019/12/laptop-writing-1024x683.jpg" alt="Laptop working" class="wp-image-1808" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/12/laptop-writing-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/12/laptop-writing-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/12/laptop-writing.jpg 1950w" sizes="(max-width: 1024px) 100vw, 1024px"><figcaption> <em>Image source: Unsplash.com</em> </figcaption></figure>



<p>Things rarely work out the way you thought they would on the first try. Trial and error are inevitable and you should prepare yourself for testing and adjusting the strategy of conquering Instagram.</p>



<p>As you see, there are plenty of different methods to improve your overall Instagram engagement rate. Keep in mind that you should not limit yourself to a single thing — instead, try to include as many of these tips as you can, and discover and iterate on what works best for your brand. Every brand and offering is unique, you need to find the strategy mix that works best for your customers and performance metrics.</p>



<p>If you need help creating or managing a digital media strategy for your brand, <a href="https://wp.brytdesigns.com/#contact">contact Bryt Designs today</a> and we’re more than happy to discuss your goals and help you implement a successful digital marketing campaign.</p>


Tag:"Social Media"

Tag:
"Social Media"