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<p>These days, website performance is more important than ever. Because of the large number of customers who use the internet, it’s essential that your website has a great design, is functional, and loads quickly. If you focus on these elements of web design, you should be able to bring in a high number of customers. Increased visitor traffic will result in a better performance for your website.</p>



<p>Businesses are increasingly using complex tools like heat maps to<strong> effectively improve visitor traffic, strengthen sales and conversion rates, and encourage brand engagement</strong>, which is why you should consider this option when attempting to bolster the performance of your website.</p>



<p><strong>Heat maps can help you analyze your web strategy by giving you a visual representation of how site visitors interact with your website</strong>. If certain pages are getting less traffic than others, the heat maps you look at should help you understand why your current strategy is lacking and how you can improve. The precise data that can be gathered with heat maps can provide your company with tangible benefits as you use the data to alter your strategy. <em>This article offers a comprehensive guide on how to effectively interpret the data that you receive from heat maps.</em></p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_a_Website_Heat_Map">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is a Website Heat Map?</span>
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                <span class="lwptoc_item_label">The Purpose Behind Using a Heat Map</span>
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                <span class="lwptoc_item_label">Who Benefits from Heat Maps?</span>
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                <span class="lwptoc_item_label">Five Different Types of Heat Maps</span>
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                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">1. Attention Heat Map</span>
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                    <span class="lwptoc_item_number">4.2</span>
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                <span class="lwptoc_item_label">4. Movement Heat Map</span>
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                <span class="lwptoc_item_label">5. Click Heat Map</span>
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<h2 class="wp-block-heading"><span id="What_is_a_Website_Heat_Map">What is a Website Heat Map?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-1024x683.jpg" alt="what is a heat map" class="wp-image-3463" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Heat maps are designed to <strong>show you exactly how users are interacting with your website as well as the ways in which they don’t interact</strong>. Data values are displayed in different colors with warmer colors representing areas of the website that have received numerous clicks and interactions. While the static data provided by tools like Google Analytics can be helpful when assessing site performance, it’s highly recommended that you pair this static data with the kind that’s provided by a heat map. With a heat map, you should be able to identify the exact aspects of your website layout that <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">require additional attention</a>.</p>



<p>The types of interactions that are measured by a heat map include <em>scrolling, clicking, geographic location, attention, and movement</em>. When you obtain these data sets, you can use the information to improve almost every facet of the <a href="https://wp.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">web layout and design</a>. Once you improve your website with this information, you should notice better interactions on future heat maps. Higher interactions equate to a <a href="https://wp.brytdesigns.com/how-long-to-build-website/">more satisfied and engaged audience</a>, which means that your conversion rates will likely increase as well.</p>



<h2 class="wp-block-heading"><span id="The_Purpose_Behind_Using_a_Heat_Map">The Purpose Behind Using a Heat Map</span></h2>



<p>The main reason that you should use a heat map to<strong> assess site performance is that it displays performance in a way that other performance tools don’t</strong>. Heat maps give you a better understanding of what site visitors interacted with on your website, which you can use to provide visitors with more of what they want.</p>



<p>The data you obtain can be used to<em> identify trends with site engagement</em>. If interactions have consistently spiked on certain areas of your website, you should gain more insights into <a href="https://wp.brytdesigns.com/usability-testing-methods/">why visitors are coming to your website</a> and what keeps them engaged long enough to make a purchase or become a member. All of the insights you receive from a heat map are actionable and will help you make better and more informed business decisions.</p>



<p>Another reason why you should use heat maps is that it’s otherwise<strong> very difficult to find out what customers want from a site design and layout</strong>. Even if some customers know exactly what they want from the websites they visit, very few customers are able to express it. The precise nature of heat maps makes them very reliable when compared to most other tools. While some of the data that’s gained from tools like Google Analytics can be interpreted in a variety of ways, the data you receive from a heat map is simple.</p>



<h2 class="wp-block-heading"><span id="Who_Benefits_from_Heat_Maps">Who Benefits from Heat Maps?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503-1024x682.jpg" alt="" class="wp-image-3466" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Heat maps make it easy to identify how users interact with a website, which is why the data gained from a heat map can be beneficial to numerous marketing professionals. The <em>four primary professionals</em> who can benefit from heat maps include:</p>



<ul><li>UX designers</li><li>Digital analysts</li><li>Product Owners</li><li>Marketing professionals</li></ul>



<p>Keep in mind that all of these roles focus on identifying why users aren’t converting. <strong>Conversion rates are essential because they indicate how many visitors are taking an action on the website</strong>, which could be anything from subscribing to a newsletter to purchasing a product that’s available on the website. Low conversion rates indicate that a website is poorly designed. Even if your rates are low, however, there are many techniques you can use to <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">improve your conversion rates</a>.</p>



<p>When it comes to <strong>UX designers, these professionals commonly use heat maps during usability testing</strong>. They can also use the data to identify design changes that need to be made and to hone in on unexpected behaviors that users are displaying when they reach the website. As for <strong>marketing professionals, they can use heat maps to measure how effective ad placements are</strong> by looking at how far users scroll down a certain page and how long they stay in a specific area of the site. Marketers can also use the data from heat maps to figure out where to place calls-to-action to <a href="https://wp.brytdesigns.com/click-through-rate-how-to-improve/">improve click-through-rate</a>, which refers to how often users click on ads.</p>



<p><strong>Digital analysts use heat maps to support the business decisions and recommendations that they make</strong>. They can also use the data they receive to perform additional analysis or to disregard data that they believe is irrelevant to their goals. As for <strong>product owners, heat maps are commonly used to investigate assumptions</strong>. If a recent UX change was made to improve engagement, a heat map could eliminate this assumption by showing that the performance is worse after the change.</p>



<h2 class="wp-block-heading"><span id="Five_Different_Types_of_Heat_Maps">Five Different Types of Heat Maps</span></h2>



<p>Before you start using heat maps to improve site performance, there are five different types of heat maps that you should be aware of, which include:</p>



<ul><li>Attention heat maps</li><li>Scroll heat maps</li><li>Geographical heat maps</li><li>Movement heat maps</li><li>Click heat maps</li></ul>



<h3 class="wp-block-heading"><span id="1_Attention_Heat_Map">1. Attention Heat Map</span></h3>



<p>This heat map allows you to identify how effective your website design is. When you look at an attention heat map, <strong>you’ll see how long users spend looking at the content on your website.</strong> If you perform an ample amount of content marketing for your website, this type of heat map can be very useful. In the event that hardly any users reach the end of the articles you write, it’s possible that you would need to shorten your content for enhanced readability. Along with identifying which content is most and least popular, and attention heat map allows you to determine the <em>best locations for calls-to-action</em>.</p>



<h3 class="wp-block-heading"><span id="2_Scroll_Heat_Map">2. Scroll Heat Map</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579-1024x682.jpg" alt="scroll heat map" class="wp-image-3467" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>A scroll heat map works similarly to an attention heat map, which is why it’s beneficial for analyzing the performance of content-heavy pages. The main goal of this heat map is to <strong>show you how far users scroll down the page before going to another page or leaving your website altogether</strong>. If you’re placing important content too low on a page, this type of heat map will tell you this. You’ll also be provided with the<em> average fold line on each page</em>.</p>



<p>Any of the content that’s positioned above the fold line will be viewed by 100 percent of your site visitors. This percentage will start dropping the further you go below the fold line. The data you get from scroll heat maps can be used to measure the engagement that users have with your content. If you’re a UX designer, you can use this information to add interesting design elements below the fold. For marketers, it’s possible that interactive content or buttons can be placed in areas where engagement is low.</p>



<h3 class="wp-block-heading"><span id="3_Geographical_Heat_Map">3. Geographical Heat Map</span></h3>



<p>A geographical heat map <strong>allows you to identify the areas, cities, and regions where your website is most popular</strong>, which gives you a unique opportunity to target your marketing and remarketing efforts. Geographical heat maps are ideal for giving you data-driven arguments that you can use with your team, tracking data from users who have shown interest in your products or establishing a business in a<em> market or city where your brand is popular.</em> When you gain information from a specific city, you can use this data to perform effective marketing campaigns on Twitter, Facebook, and Instagram.</p>



<h3 class="wp-block-heading"><span id="4_Movement_Heat_Map">4. Movement Heat Map</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-1024x683.jpg" alt="movement heat map" class="wp-image-3468" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>A movement heat map allows you to <strong>perform mouse tracking to determine the best areas on your site for conversions and usability</strong>. Most users will place their mouse in areas that have their interest. If the call-to-action on your website is being clicked on, the movement heat map will appear red in these areas. Movement heat maps are great for identifying if people watch a video or fill out a form, determining the best-performing areas of your site, and finding problems that could stop conversions.</p>



<h3 class="wp-block-heading"><span id="5_Click_Heat_Map">5. Click Heat Map</span></h3>



<p>A click heat map can<strong> show you exactly how the clickable elements on your website perform</strong>, which include any links or calls-to-action that you’ve placed throughout your website. You can also see non-clickable areas on your website that is receiving a large number of clicks. If users are attempting to convert by clicking on a page but are unable to reach the desired destination, they could leave your website altogether. This type of heat map gives you insight into your conversion rates and how they can improve. The <em>benefits of using a click heat map</em> include:</p>



<ul><li>Identify coding issues on your website that cause a clickable element to be non-clickable</li><li>Tracking usability of website features</li><li>Improving conversion rates by finding out why users aren’t converting</li></ul>



<p>While marketers mainly use click heat maps to perform conversion rate optimization, UX designers track how clickable elements are performing. Heat maps can be highly beneficial for any business and website. While search engine optimization is great for bringing new visitors to your website,<strong> the only way to keep visitors engaged once they enter is by providing them with a website that’s functional and performs well.</strong> Heat maps should help you improve the performance of your website, which will likely result in better conversion rates and more traffic.</p>


Interpreting How Heat Maps Work For Your Website

Get the Most Out of Your Rebranding Strategy

Improve Website Traffic and Conversions with a Website Audit

paper that says marketing strategy next to books and pencil

5 Successful Digital Marketing Strategies (and Examples)

<p><span style="font-weight: 400;">Doing business on the internet involves more than just having great products and/or services — it also <strong>involves having a website that people want to visit, spend time browsing on, and become loyal customers to</strong>. Many people often overlook a <a href="https://wp.brytdesigns.com/web-design-development/">strategic and professional web design</a>, but without all the right elements, your website may end up being lost in the archive of millions of websites on the internet that very few people know about or visit. </span></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Focus_on_the_user_experience">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Focus on the user experience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Avoid_complexities">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Avoid complexities</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Keep_your_navigation_simple">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Keep your navigation simple</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Use_clear_CTAs">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Use clear CTAs</span>
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    </div><div class="lwptoc_item">    <a href="#An_About_Us_page">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">An ‘About Us’ page</span>
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    </div><div class="lwptoc_item">    <a href="#Contact_Information">
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                <span class="lwptoc_item_label">Contact Information</span>
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    </div><div class="lwptoc_item">    <a href="#Security">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Security</span>
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    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Conclusion</span>
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<p><span style="font-weight: 400;">Want to create a website that attracts more than just friends and family members? Then read on for 7 essential strategy &amp; design tips to improve the effectiveness of your Website!</span></p>
<h2><span id="Focus_on_the_user_experience"><b>Focus on the user experience</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1011" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-1024x684.jpeg" alt="User experience flow chart" width="640" height="428" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-1024x684.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">There is no doubt that having your own website is accompanied by a feeling of ownership on the web; however, this is not the goal (for most). The purpose of building a website is to <a href="https://wp.brytdesigns.com/search-engine-optimization/"><strong>attract visitors and generate sales for your business</strong></a>. It’s therefore fair to say that a website that fails to attract visitors is essentially useless. For your website to be attractive, it has to meet the expectations of your target audience and one way to ensure that this happens is to find out what these people are looking for in a website. Today’s web users are looking for websites that can give them the information they want in very little time, regardless of the device they are using. So your first assignment is to make your website responsive for mobile devices and optimized for speed and performance. </span></p>
<p><span style="font-weight: 400;">A large number of internet users visit websites on their mobile devices while on the go, and its safe to assume that this trend will continue for years to come. It is vital that your website is able to adapt to the device your visitors are browsing from and not lose any vital content between them. </span></p>
<h2><span id="Avoid_complexities"><b>Avoid complexities</b></span></h2>
<p><span style="font-weight: 400;">There was a time, not too long ago, when complex flashy websites were all the rage. However, these days, <a href="https://wp.brytdesigns.com/goodbye-flash-google-discontinue-support/">many are no longer impressed by this gimmicky web sorcery we know as flash</a>. Today’s internet users are looking for websites with very little or no complexities, just straightforward websites where they can find information quickly with subtle design elements that make visiting your website a pleasure.</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1012" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ux-design-1024x683.jpeg" alt="UX design" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ux-design-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ux-design-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">To make your website shine, three things that must be properly controlled are the <strong>design, usability, and functionality</strong>. This means choosing a simple minimalist design</span> <span style="font-weight: 400;">that contains only necessary and important components. Websites like these are not only pleasing to the eye; they load far faster, leading to a better user experience and reduction in bounce rate. If your website looks busy and cluttered, it will take more time to load and also take visitors a longer time to get the information they need reducing your chance at a conversion. Don’t forget that page load speed is a critical factor that determines the page’s eventual ranking.</span></p>
<h2><span id="Keep_your_navigation_simple"><b>Keep your navigation simple</b></span></h2>
<p><span style="font-weight: 400;">As previously mentioned, visitors are no longer willing to spend much time looking for the information they need. If they can’t find what they want on your website in a short amount of time, they will look elsewhere. Your job is to make their browsing experience as seamless and hassle free as possible. </span></p>
<p><span style="font-weight: 400;"><strong>The secret lies in keeping your navigation simple.</strong> When you have too many links and options, you may end up confusing your visitors. Simple strategically-placed navigation will make it easy for visitors to reach every part of your website and help them locate what they want quickly. If you have a very large website with many pages, then you can break your navigation into parts. Above the fold in the header of the page, another at the bottom, and the rest can be presented as internal links.</span></p>
<p><span style="font-weight: 400;">Try to avoid using complicated terms in your navigation. For instance, it is easier for a visitor to understand ‘About Us’ than ‘Corporate Information’. </span></p>
<p><span style="font-weight: 400;">Whatever you do, remember that the easier you make it for visitors to get what they want, the longer they will spend on your website and the higher your chances of a better page ranking.</span></p>
<h2><span id="Use_clear_CTAs"><b>Use clear CTAs</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1013" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/cta-button-1024x724.jpeg" alt="Include clear CTAs on your website" width="640" height="453" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/cta-button-1024x724.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/cta-button-300x212.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">Call to action buttons are needed if you want to </span><a href="https://www.business2community.com/online-marketing/use-ctas-landing-pages-boost-conversion-rate-01556947" target="_blank" rel="noopener"><span style="font-weight: 400;">boost conversion</span></a><span style="font-weight: 400;"> rates on your website. They are an essential part of every website as they tell visitors what action you want them to perform. </span></p>
<p><span style="font-weight: 400;">If you do not have clear and persuasive CTAs, your visitors will end up leaving your website without carrying out any useful actions that could ultimately lead to a sale. This is why effective CTA buttons should stand out, be strategically placed, and be very clear about what they do. </span></p>
<p><span style="font-weight: 400;">Use these two simple tips when creating your CTA buttons: </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>The color of your CTA buttons should contrast appropriately with the color of your website</strong>. For example, if your website has a white background, using blue will help your users to easily find the call to action.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>The text on your call to action should be captivating enough to attract the interest of your visitors</strong>. Rather than use words like submit or subscribe, use words that tell your users what they stand to gain if they click on the button.</span></li>
</ul>
<h2><span id="An_About_Us_page"><b>An ‘About Us’ page</b></span></h2>
<p><span style="font-weight: 400;">You may not know it, but customers are interested in placing a personality to a website. They want to be sure that there is an efficient and trustworthy person or team behind the website before they make a purchasing decision. This is why having an ‘About Us’ page is essential to the success of your website. Unsurprisingly, it is one of the most visited pages on any website, <strong>this page helps establish the legitimacy of your brand and website, building trust with your customer and encouraging sales</strong>.</span></p>
<p><span style="font-weight: 400;">A good ‘About’ page should be able to tell the story of your business, provide valuable information to visitors, and give them an insight into how you run your business or service. It may also contain some of the milestones and goals you want to achieve as a brand.</span></p>
<h2><span id="Contact_Information"><b>Contact Information</b></span></h2>
<p><span style="font-weight: 400;">If customers cannot find a visible means of contacting you, it raises a red flag. Whether you run a local operation or an international business, <strong>customers want to be able to get in touch.</strong> Customers want to trust that you can be reached in the event of a problem or issue arising. </span></p>
<p><span style="font-weight: 400;">This is why having your contact information is very important. You don’t even need to have a separate page for it – at the footer of your website, or in a sidebar widget, you can put contact address, phone numbers and social media handles. This will greatly boost your credibility and can also help tremendously in local SEO with proper semantic coding practices</span><b>.</b></p>
<h2><span id="Security"><b>Security</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1014" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg" alt="Security with an SSL certificate is important" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<blockquote><p><span style="font-weight: 400;"> “With the increase in spate of cybercrimes, it has become of paramount importance that website owners observe best practices when it comes to security of their website and its users”</span></p></blockquote>
<p><span style="font-weight: 400;"><em>George from Freeparking – a NZ base web hosting company</em></span></p>
<p><span style="font-weight: 400;">Whether you are running an ecommerce business or a simple business portfolio site, <strong>visitors want to be reassured that their details are safe with you.</strong> It is even more vital if you accept any form of personal information on your website. For your website to compete successfully in your niche, having a secure website is vital. The statement above sums it up perfectly.</span></p>
<p><span style="font-weight: 400;"><strong>It is no longer expensive or difficult to install an SSL certificate on your website</strong> (typically about $70/year with free setup for a basic certificate). Not only will it give your visitors peace of mind, it will also boost your credibility with search engines. </span></p>
<p><span style="font-weight: 400;">Furthermore, keep in mind that mistakes are bound to happen from your end or that of your customers. For instance, customers who want to subscribe to a cheap and reliable web hosting service provider already have </span><a href="https://www.freeparking.co.nz/domain-names/search/"><span style="font-weight: 400;">www.freeparking.co.nz/domain-names/search/</span></a><span style="font-weight: 400;"> as the URL to key in. But a simple typo like www.freeparkin.co.nz may lead them to a malicious duplicate spam site where their personal information may not be secure. </span></p>
<p><span style="font-weight: 400;">Therefore, purchasing similar domains that look and are spelled alike with proper redirects will help redirect users to the primary page they are looking for.</span></p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>We hope this article has given you some ideas about how you can improve your website and increase exposure and sales for your business online. <a href="https://wp.brytdesigns.com/#contact">Contact us today</a> if you’d like some help improving the effectiveness of your web presence and increasing conversions for your business online!</p>
<p><em>Have any tips of your own? Feel free to leave them in the comments below!</em></p>


Tag:"Strategy"

Tag:
"Strategy"