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<p><a href="/ux-design-conversion/">User experience (UX) design</a> is about creating intuitive and engaging interfaces that facilitate seamless interactions. One powerful design element that helps achieve this is visual metaphors. Visual metaphors are a way of using familiar visual representations to convey meaning and enhance user understanding. In this article, we’ll delve into the role of <a href="https://www.invisionapp.com/inside-design/visual-metaphors-ux-writing-design/" target="_blank" rel="noreferrer noopener">visual metaphors</a> in <a href="/ui-ux-design-differences/">UX design</a>, discuss their different types, highlight their benefits, and provide best practices for their implementation.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_are_Visual_Metaphors">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What are Visual Metaphors?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#The_Role_of_Visual_Metaphors_in_UX_Design">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">The Role of Visual Metaphors in UX Design</span>
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    </div><div class="lwptoc_item">    <a href="#Types_of_Visual_Metaphors_in_UX_Design">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Types of Visual Metaphors in UX Design</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Iconic_Metaphors">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Iconic Metaphors</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Structural_Metaphors">
                    <span class="lwptoc_item_number">3.2</span>
                <span class="lwptoc_item_label">Structural Metaphors</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conceptual_Metaphors">
                    <span class="lwptoc_item_number">3.3</span>
                <span class="lwptoc_item_label">Conceptual Metaphors</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Benefits_of_Visual_Metaphors_in_UX_Design">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Benefits of Visual Metaphors in UX Design</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Enhanced_Usability">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Enhanced Usability</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Increased_Learnability">
                    <span class="lwptoc_item_number">4.2</span>
                <span class="lwptoc_item_label">Increased Learnability</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Memorable_Experiences">
                    <span class="lwptoc_item_number">4.3</span>
                <span class="lwptoc_item_label">Memorable Experiences</span>
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    </div></div></div><div class="lwptoc_item">    <a href="#Considerations_for_Using_Visual_Metaphors_in_UX_Design">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Considerations for Using Visual Metaphors in UX Design</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Cultural_Sensitivity">
                    <span class="lwptoc_item_number">5.1</span>
                <span class="lwptoc_item_label">Cultural Sensitivity</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Clarity_and_Consistency">
                    <span class="lwptoc_item_number">5.2</span>
                <span class="lwptoc_item_label">Clarity and Consistency</span>
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    </div><div class="lwptoc_item">    <a href="#Contextual_Relevance">
                    <span class="lwptoc_item_number">5.3</span>
                <span class="lwptoc_item_label">Contextual Relevance</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Best_Practices_for_Implementing_Visual_Metaphors_in_UX_Design">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Best Practices for Implementing Visual Metaphors in UX Design</span>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Conduct_User_Research">
                    <span class="lwptoc_item_number">6.1</span>
                <span class="lwptoc_item_label">Conduct User Research</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Prototype_and_Test">
                    <span class="lwptoc_item_number">6.2</span>
                <span class="lwptoc_item_label">Prototype and Test</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Use_Intuitive_Representations">
                    <span class="lwptoc_item_number">6.3</span>
                <span class="lwptoc_item_label">Use Intuitive Representations</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Balance_Simplicity_and_Creativity">
                    <span class="lwptoc_item_number">6.4</span>
                <span class="lwptoc_item_label">Balance Simplicity and Creativity</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Provide_Contextual_Cues">
                    <span class="lwptoc_item_number">6.5</span>
                <span class="lwptoc_item_label">Provide Contextual Cues</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Test_for_Accessibility">
                    <span class="lwptoc_item_number">6.6</span>
                <span class="lwptoc_item_label">Test for Accessibility</span>
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    </div><div class="lwptoc_item">    <a href="#Evolve_with_User_Feedback">
                    <span class="lwptoc_item_number">6.7</span>
                <span class="lwptoc_item_label">Evolve with User Feedback</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Conclusion</span>
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<h2 class="wp-block-heading"><span id="What_are_Visual_Metaphors">What are Visual Metaphors?</span></h2>



<p>Visual metaphors are design elements that bridge the gap between the digital and physical worlds. They leverage users’ prior knowledge and experiences by associating abstract concepts or actions with recognizable visual representations. By incorporating familiar symbols, structures, and archetypes into the design, visual metaphors make complex interactions and information more intuitive for users.</p>



<figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-bs2Ba7t69mM-unsplash-803x1024.jpg" alt="website" class="wp-image-5106" width="840" height="1071" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-bs2Ba7t69mM-unsplash-803x1024.jpg 803w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-bs2Ba7t69mM-unsplash-235x300.jpg 235w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-bs2Ba7t69mM-unsplash-1204x1536.jpg 1204w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/ben-kolde-bs2Ba7t69mM-unsplash-scaled.jpg 1606w" sizes="(max-width: 840px) 100vw, 840px"></figure>



<h2 class="wp-block-heading"><span id="The_Role_of_Visual_Metaphors_in_UX_Design">The Role of Visual Metaphors in UX Design</span></h2>



<p>Visual metaphors are crucial in <a href="/cx-ux/">UX design</a> by facilitating understanding and engagement. They tap into users’ mental models and provide a sense of familiarity, enabling them to quickly grasp the functionality and purpose of different elements within an interface. By evoking emotions and associations, visual metaphors create a more engaging <a href="https://www.webfx.com/blog/web-design/5-reasons-why-metaphors-can-improve-the-user-experience/" target="_blank" rel="noreferrer noopener">user experience</a> and increase overall usability.</p>



<h2 class="wp-block-heading"><span id="Types_of_Visual_Metaphors_in_UX_Design">Types of Visual Metaphors in UX Design</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/domenico-loia-hGV2TfOh0ns-unsplash-1024x683.jpg" alt="website" class="wp-image-5107" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/domenico-loia-hGV2TfOh0ns-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/domenico-loia-hGV2TfOh0ns-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/domenico-loia-hGV2TfOh0ns-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/domenico-loia-hGV2TfOh0ns-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Iconic_Metaphors">Iconic Metaphors</span></h3>



<p>Iconic metaphors are familiar symbols or icons that represent actions, objects, or concepts. For example, a magnifying glass icon signifies search functionality and a trash bin icon represents the act of deleting.</p>



<h3 class="wp-block-heading"><span id="Structural_Metaphors">Structural Metaphors</span></h3>



<p>Structural metaphors apply physical or spatial arrangements to digital interfaces. Examples include desktop folders to organize files or virtual bookshelves representing collections or libraries.</p>



<h3 class="wp-block-heading"><span id="Conceptual_Metaphors">Conceptual Metaphors</span></h3>



<p>Conceptual metaphors associate abstract ideas or <a href="/stages-ux-design-process/">processes</a> with concrete visual representations. For instance, a progress bar indicates the completion of a task, or a light bulb to represent an idea or inspiration.</p>



<h2 class="wp-block-heading"><span id="Benefits_of_Visual_Metaphors_in_UX_Design">Benefits of Visual Metaphors in UX Design</span></h2>



<p>Visual metaphors offer several benefits in UX design:</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/kobu-agency-7okkFhxrxNw-unsplash-1024x683.jpg" alt="website" class="wp-image-5109" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/kobu-agency-7okkFhxrxNw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kobu-agency-7okkFhxrxNw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kobu-agency-7okkFhxrxNw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kobu-agency-7okkFhxrxNw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Enhanced_Usability">Enhanced Usability</span></h3>



<p>By providing clear and intuitive interactions, visual metaphors reduce cognitive load and make it easier for users to navigate and understand interfaces.</p>



<h3 class="wp-block-heading"><span id="Increased_Learnability">Increased Learnability</span></h3>



<p>Leveraging users’ existing knowledge and mental models helps them quickly learn and adapt to new interfaces, leading to a smoother <a href="https://medium.com/@jan.seifert/using-metaphors-to-explain-user-experience-design-5e4f00fd2c60" target="_blank" rel="noreferrer noopener">user experience</a>.</p>



<h3 class="wp-block-heading"><span id="Memorable_Experiences">Memorable Experiences</span></h3>



<p>Well-designed visual metaphors create memorable experiences that users can recall and associate with positive emotions, fostering a stronger connection with the product or service.</p>



<h2 class="wp-block-heading"><span id="Considerations_for_Using_Visual_Metaphors_in_UX_Design">Considerations for Using Visual Metaphors in UX Design</span></h2>



<p>While visual metaphors can enhance the user experience, designers must consider certain factors during their implementation:</p>



<h3 class="wp-block-heading"><span id="Cultural_Sensitivity">Cultural Sensitivity</span></h3>



<p>Ensure that visual metaphors are culturally inclusive and universally understood, avoiding symbols or concepts that may be unfamiliar or offensive to some users.</p>



<h3 class="wp-block-heading"><span id="Clarity_and_Consistency">Clarity and Consistency</span></h3>



<p>Maintain consistency in visual metaphors throughout the interface to avoid confusion or cognitive dissonance. Clear and consistent metaphors enhance user comprehension and usability.</p>



<h3 class="wp-block-heading"><span id="Contextual_Relevance">Contextual Relevance</span></h3>



<p>Select visual metaphors relevant to the specific domain or application to enhance user understanding. Metaphors should align with users’ expectations and mental models within the given context.</p>



<h2 class="wp-block-heading"><span id="Best_Practices_for_Implementing_Visual_Metaphors_in_UX_Design">Best Practices for Implementing Visual Metaphors in UX Design</span></h2>



<p>To effectively implement visual metaphors in UX design, consider the following best practices:</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg" alt="ux design" class="wp-image-5110" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/07/kelly-sikkema-v9FQR4tbIq8-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h3 class="wp-block-heading"><span id="Conduct_User_Research">Conduct User Research</span></h3>



<p>Understand your target audience’s preferences, mental models, and cultural backgrounds. This knowledge will inform your design decisions and help you choose relevant visual metaphors.</p>



<h3 class="wp-block-heading"><span id="Prototype_and_Test">Prototype and Test</span></h3>



<p>Create prototypes and conduct user testing to validate the effectiveness of your chosen visual metaphors. Iterate based on user feedback to ensure optimal usability and comprehension.</p>



<h3 class="wp-block-heading"><span id="Use_Intuitive_Representations">Use Intuitive Representations</span></h3>



<p>Selecting visual metaphors that closely resemble their real-world counterparts or align with commonly recognized symbols promotes immediate understanding and reduces the need for additional explanation.</p>



<h3 class="wp-block-heading"><span id="Balance_Simplicity_and_Creativity">Balance Simplicity and Creativity</span></h3>



<p>Aim for simplicity in visual metaphors to avoid overwhelming users with complex or ambiguous representations. However, don’t shy away from creative interpretations that add a touch of uniqueness and delight to the user experience.</p>



<h3 class="wp-block-heading"><span id="Provide_Contextual_Cues">Provide Contextual Cues</span></h3>



<p>Accompany visual metaphors with clear contextual cues such as labels, tooltips, or animations. These additional elements reinforce the metaphor’s meaning and prevent any potential confusion.</p>



<h3 class="wp-block-heading"><span id="Test_for_Accessibility">Test for Accessibility</span></h3>



<p>Ensure that visual metaphors are accessible to users with disabilities. Provide alternative text descriptions for screen readers and consider color contrast and other accessibility guidelines.</p>



<h3 class="wp-block-heading"><span id="Evolve_with_User_Feedback">Evolve with User Feedback</span></h3>



<p>Continuously gather user feedback and data to assess the effectiveness of your visual metaphors. Adapt and refine your designs based on user insights to improve the user experience.</p>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Incorporating visual metaphors into UX design can be a game-changer, revolutionizing how users interact with digital interfaces. Visual metaphors bridge the gap between the abstract and the familiar, enhancing usability, learnability, and engagement by leveraging users’ cognitive processes and associations. However, it is essential to consider cultural sensitivity, maintain clarity and consistency, and ensure contextual relevance during their implementation.</p>



<p>Following best practices such as conducting user research, prototyping, and testing, using intuitive representations, providing contextual cues, and prioritizing accessibility, designers can unlock the full potential of visual metaphors in their UX designs. As the digital landscape evolves, visual metaphors will remain a powerful tool for creating delightful and intuitive user experiences.</p>



<p>So, embrace the power of visual metaphors and let them guide users through a seamless and engaging journey within your digital products and services. The possibilities are endless, and the impact on user satisfaction and success is immeasurable.</p>


The Impact of Visual Metaphors in UX Design


<h2 class="wp-block-heading"><span id="What_is_Website_Wireframing">What is Website Wireframing?</span></h2><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#What_is_Website_Wireframing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is Website Wireframing?</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Beginners_Guide_to_Wireframing">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Beginner’s Guide to Wireframing</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Tools_for_Wireframing">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Tools for Wireframing</span>
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    </div><div class="lwptoc_item">    <a href="#How_to_Create_a_Wireframe">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">How to Create a Wireframe</span>
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    </div><div class="lwptoc_item">    <a href="#Wireframes_vs_Prototypes">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">Wireframes vs. Prototypes</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Conclusion</span>
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    </div></div></div>
</div></div>



<p>Wireframes are a crucial element of <a href="https://wp.brytdesigns.com/stages-ux-design-process/">web design</a> and <a href="https://brytdesigns.com/ui-ux-design-differences/">UX design</a>. Wireframes provide visuals of a website’s structure, layout, and content and serve as a blueprint for the final product. In this article, we will explore what wireframes are, their various types, tools for wireframing, how to create a wireframe, and the differences between wireframes and prototypes.</p>



<h2 class="wp-block-heading"><span id="Beginners_Guide_to_Wireframing">Beginner’s Guide to Wireframing</span></h2>



<p>Wireframes are simple, low-fidelity diagrams that outline the basic structure of a website or application. They are a vital part of the design process because they help designers plan and organize the layout and content of a website before any coding or development takes place.</p>



<p>There are three main types of wireframes: low-fidelity, mid-fidelity, and high-fidelity. Low-fidelity wireframes are basic sketches that focus on the overall layout and structure of websites, and high-fidelity wireframes are more detailed and include specific design elements and content.</p>



<p>Examples of wireframes include sketches on paper, whiteboard drawings, or digital wireframes created using specialized software.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-ml1IgjV8OvY-unsplash-1024x683.jpg" alt="wireframe for website" class="wp-image-4948" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-ml1IgjV8OvY-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-ml1IgjV8OvY-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-ml1IgjV8OvY-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-ml1IgjV8OvY-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Tools_for_Wireframing">Tools for Wireframing</span></h2>



<p>Wireframing tools can vary widely in complexity and price. The most common tools for wireframing include Sketch, Adobe XD, <a href="https://brytdesigns.com/figma-best-web-design-tool/">Figma</a>, Balsamiq, and Axure.</p>



<h2 class="wp-block-heading"><span id="How_to_Create_a_Wireframe">How to Create a Wireframe</span></h2>



<p>Creating a wireframe involves several steps, including defining the purpose and scope of the website, gathering content and resources, choosing a layout, sketching the wireframe, adding details and annotations, and refining the wireframe. Effective wireframing also involves considering user experience, accessibility, and responsive design.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-gcHFXsdcmJE-unsplash-1024x683.jpg" alt="wireframe for website" class="wp-image-4949" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-gcHFXsdcmJE-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-gcHFXsdcmJE-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-gcHFXsdcmJE-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/kelly-sikkema-gcHFXsdcmJE-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Wireframes_vs_Prototypes">Wireframes vs. Prototypes</span></h2>



<p>While wireframes create a basic structure and layout of a website, prototypes create a functioning model of the website. Wireframes are typically low-fidelity and lack interactive elements, while prototypes are higher-fidelity and allow for user testing and feedback.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2023/04/ux-indonesia-qC2n6RQU4Vw-unsplash-1024x683.jpg" alt="wireframe for website" class="wp-image-4950" srcset="https://wp.brytdesigns.com/wp-content/uploads/2023/04/ux-indonesia-qC2n6RQU4Vw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/ux-indonesia-qC2n6RQU4Vw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/ux-indonesia-qC2n6RQU4Vw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2023/04/ux-indonesia-qC2n6RQU4Vw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<h2 class="wp-block-heading"><span id="Conclusion">Conclusion</span></h2>



<p>Wireframing is an essential part of the web design and <a href="https://brytdesigns.com/cx-ux/">UX design</a> process. By creating a wireframe, designers can ensure they are on the right track before committing to development, saving time and money in the long run. By using wireframing tools and following a wireframing process, designers can create effective wireframes that meet user needs and business goals.</p>


Design Your Website Like a Pro: How to Create Effective Wireframes


<p>When you run and manage a website, you should know exactly how users act while visiting your site. It’s possible to measure how people use your site with <a href="https://wp.brytdesigns.com/interpreting-how-heat-maps-work-for-your-website/">website heat maps</a>, which are graphic representations of site data where information is presented with color. If an area of your website has received ample amounts of traffic and interaction, it’s likely that the area will be displayed in vivid colors. On the other hand, an area of your website that doesn’t receive much traffic could be displayed in cooler green and blue colors.</p>



<p><strong>Website heat maps are designed to accurately measure how much users interact with different elements of a site page</strong>. The different interactions that can be measured with this tool include movement, geographical location, attention, clicking, and scrolling. While services like Google Analytics will display static data like session length and bounce rate, heat maps provide more specific details that can help you identify areas of your website that should be improved.</p>


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                <span class="lwptoc_item_label">3 Main Types of Heat Maps</span>
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                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">UX Designers and Heat Maps</span>
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                    <span class="lwptoc_item_number">2.4</span>
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                <span class="lwptoc_item_label">The Importance of a Heat Map</span>
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<p>As touched upon earlier,<strong> numeric values are displayed as colors on a heat map</strong>. How these colors are displayed depends on the type of heat map that you end up using. Just like Google Analytics, the data you obtain with this tool can help you make valuable improvements to your website. Over time, these improvements should result in more traffic, higher conversion rates, and a better user experience. <em>This article takes a closer look at heat maps and how they can be used for growth.</em></p>



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<iframe loading="lazy" title="Heatmap analysis: 5 strategies for quick results" width="640" height="360" src="https://www.youtube.com/embed/mYfx-zE4viw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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<h2 class="wp-block-heading"><span id="3_Main_Types_of_Heat_Maps">3 Main Types of Heat Maps</span></h2>



<p>There are three primary types of heat maps that you can use when assessing the performance of your website. The different types of heat maps are essentially designed to indicate what type of interaction is being measured. It’s possible to use <em>click maps, scroll maps, and move maps</em>.</p>



<p><strong>A click map allows you to identify where users clicked once they reached your website via a landing page or homepage</strong>. With this type of heat map, colors will become denser and more vibrant in areas that have received the most clicks. If an ample amount of activity has occurred at an internal hyperlink that you’ve placed on your website, this means that people who browse your site are regularly clicking on the hyperlink in question.</p>



<p>You can also use these heat maps to identify aspects of your website that might not be working correctly. Let’s say that you’ve placed an interactive element onto a site page that users should be able to click on. If the area shows a low number of clicks, it’s possible that the element isn’t working as intended and needs to be fixed.</p>



<p><strong>Scroll maps allow you to determine how far down a site page users scroll before navigating to another web page or leaving your website altogether</strong>. If there are lengthy pages on your website, there’s a good chance that only a small percentage of site visitors will scroll to the bottom of the page. As such, it’s highly recommended that you place the most important content at the top of the page.</p>



<p><strong>The third type of heat map is a move map, which is also referred to as a mouse-tracking heat map. These maps show how users moved their mouse on a landing page</strong>. The only issue with this type of heat map is that the placement of a cursor doesn’t always indicate that the user looked at that area for a set amount of time. Even though the cursor was positioned over the page headline for six seconds, the user likely wasn’t reading the headline for that long.</p>



<p>However, move maps can indicate where on the page users are looking. If a mouse is rarely positioned over an important area of a page on your website, it’s possible that the area is poorly designed or doesn’t provide the user with the type of information they’re looking for.</p>



<h2 class="wp-block-heading"><span id="Who_Benefits_From_Using_a_Heat_Map">Who Benefits From Using a Heat Map?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/code-g931e3e5c3_1280-1024x682.jpg" alt="who benefits from using a heatmap
" class="wp-image-4100" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/code-g931e3e5c3_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/code-g931e3e5c3_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/code-g931e3e5c3_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are four types of professionals that benefit from using a heat map, which include UX designers, data analysts, product owners, and marketing professionals. Since heat maps allow you to identify how users interact with your website, nearly every member of your team can benefit from heat maps in some way. <strong>All four of the aforementioned professionals can measure why users:</strong></p>



<ul><li>Become distracted by non-essential elements</li><li>Don’t convert into return customers</li><li>Don’t reach calls-to-action or important content</li></ul>



<h3 class="wp-block-heading"><span id="UX_Designers_and_Heat_Maps">UX Designers and Heat Maps</span></h3>



<p>When it comes to a website, UX designers are tasked with making sure that the site itself is usable, accessible, and enjoyable. UX designers are regularly hired to implement a strong user experience throughout the entire website. <strong>A UX designer can use a heat map to identify strange behavior that involves users clicking on an element of the page that isn’t supposed to be clickable</strong>. This indicates that a website isn’t providing users with a fantastic experience. In this situation, they might choose to leave the website for a competitor’s site.</p>



<p>UX designers can also use heat maps to <strong>test new layouts or website designs. </strong>Once elements of a website have been changed, the UX designer can <a href="https://wp.brytdesigns.com/what-is-a-b-testing/">perform A/B testing</a> to measure site performance with the old page and the new page. Consider <a href="https://wp.brytdesigns.com/usability-testing-methods/">using heat maps for usability testing</a> as well. When a UX designer takes advantage of a heat map, they can use the data that’s found on the map to recommend UX improvements that could be made.</p>



<h3 class="wp-block-heading"><span id="Data_Analysts_and_Heat_Maps">Data Analysts and Heat Maps</span></h3>



<p>Data analysts are professionals who gather data and interpret what this data means. Analysis is typically performed to solve a specific problem.<strong> Heat maps allow data analysts to more effectively balance qualitative data and quantitative data</strong>. Even though other <a href="https://wp.brytdesigns.com/google-analytics-expert/">site performance tools</a> will only tell you how many times a button on a web page has been clicked, heat maps show data analysts what occurs before, after, and between clicks. With this information in hand, data analysts can transform analysis into actionable business recommendations and insights.</p>



<p>When working as a data analyst, heat maps allow you to identify any irrelevant data, which can then be ignored as you assess performance. Heat maps are also able to display relatively complex data since these maps are based somewhat on quantitative statistics. If you need to make recommendations to a boss or team leader, you can use a heat map to support your recommendations.</p>



<h3 class="wp-block-heading"><span id="Product_Owners_and_Heat_Maps">Product Owners and Heat Maps</span></h3>



<p>A <a href="https://wp.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">product owner</a> is a professional who is oftentimes responsible for making sure that a project reaches a desired outcome. Product owners are able to use heat maps for many tasks. For instance, <strong>heat maps can be used by product owners to investigate and eventually eliminate assumptions</strong>. The decision to eliminate certain assumptions can be based entirely on data as opposed to guesswork.</p>



<p>Prioritizing tasks is also made easier with heat maps. If you use historical heat maps, you can identify changes that have taken place gradually and are therefore more difficult to notice without heat maps. If these changes are potentially harmful, the information you glean from the heat maps can be used to correct the issue.</p>



<h3 class="wp-block-heading"><span id="Marketing_Professionals_and_Heat_Maps">Marketing Professionals and Heat Maps</span></h3>



<p>A marketing professional is someone who uses a wide array of marketing methods and techniques to draw potential customers to the business that they work for. There are many different types of marketing that a marketing professional can work with, which include everything from social media marketing to PPC ads.</p>



<p><strong>Marketing professionals or <a href="https://www.designrush.com/agency/website-design-development" target="_blank" rel="noreferrer noopener">web design agencies </a>can use heat maps to make sure that their marketing spend is actually helping to convert site visitors into the return and paying customers</strong>. Heat maps are able to help you pinpoint where actionable changes should occur on a website. For instance, you can use the data that’s given to you by a heat map to determine where calls-to-action should be positioned on your website.</p>



<p>The goal of implementing calls-to-action is to <a href="https://wp.brytdesigns.com/click-through-rate-how-to-improve/">improve your click-through rate</a>. Since it can be expensive to perform marketing that will bring new traffic to your website, it’s highly recommended that you take measures that will allow you to make the traffic that reaches your website more valuable.</p>



<p>The overall effectiveness of your ad placements can also be measured with heat maps. If users aren’t scrolling down far enough to view the entirety of your ad, it’s likely that the ad isn’t performing like you want it to. You can use this information to place the ad in a better position that will get it more views from your customers and other site visitors.</p>



<h2 class="wp-block-heading"><span id="The_Importance_of_a_Heat_Map">The Importance of a Heat Map</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="640" src="https://wp.brytdesigns.com/wp-content/uploads/2022/01/laptop-gd2f28cc5e_1280-1024x640.jpg" alt="the importance of heatmaps" class="wp-image-4103" srcset="https://wp.brytdesigns.com/wp-content/uploads/2022/01/laptop-gd2f28cc5e_1280-1024x640.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/laptop-gd2f28cc5e_1280-300x188.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2022/01/laptop-gd2f28cc5e_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Heat maps are important because of all of the metrics they allow you to measure. <strong>Along with clicks, movement, and scrolling, you can also measure the time-before-click, clicking visitors, hover time, and hover-to-click rate</strong>. These measurements provide you with data that can be used to make substantial improvements to the layout, design, and content of your website.</p>



<p>As mentioned earlier, heat maps are <a href="https://wp.brytdesigns.com/stages-ux-design-process/">beneficial to UX designers</a> in several ways. If you work as a UX designer, you can use heat maps to identify areas of your website that aren’t as popular as you want them to be. A heat map can show you if users are clicking on the checkout button that leads to the purchase of a product. If there are hardly any clicks in this area, it’s possible that the checkout button is poorly designed or has been positioned in an area that’s cluttered and draws attention away from the button.</p>



<p>You can use the information you glean from heat maps to make clear improvements to the UX design of your website.<strong> You will also be able to ascertain the underlying trends of how your website has been performing</strong>. When used properly, website heat maps should give you the tools you need to grow your business and provide a more engaging website to your customers.</p>


Website Heat Maps and Utilizing them Effectively for Growth


<p>When you’re designing a website that will represent your business and brand on the internet, there are many important factors that you should take into account if you want the website to be appealing and effective at turning first-time visitors into repeat customers who start viewing your website as the first place to go for the things they need. One component that’s important to the success of any website is user onboarding, which <strong>refers to a series of instructions or interactions that allows the user to ease their way into the experience you want them to have</strong>.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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<p>If you can guide site visitors through your website in a way that highlights the benefits, your conversion rates should increase substantially. A website’s conversion rate is important because it identifies the percentage of site visitors who are engaging with your website or the product/service that you offer. If you find that your current conversion rates are lower than you would like, it’s possible to <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">perform conversion rate optimization</a>. You could <strong>optimize your conversion rates by improving the user onboarding process</strong>.</p>



<p>When a site owner has focused on integrating strong user onboarding into their website design, the user will understand how to get the most out of the website before they even use it. For instance, you could place several sentences on your site’s home page that tell users what your website is about and how it can help them. This automatically bolsters the visitor’s user experience and can help you improve your conversion rates. When performed correctly, user onboarding can also build trust and confidence with each site user.</p>



<p>User onboarding is an integral aspect in UX design. While there are plenty of additional components that make up a <a href="https://jumpstory.com/blog/benefits-of-ui-ux-design-for-great-enterprises-top-5/" target="_blank" rel="noreferrer noopener">great UX design</a>, <strong>user onboarding can help you make a good first impression</strong> with anyone who visits your website. With poor user onboarding and a complicated design, your risk the possibility of making a bad first impression, which will invariably cause first-time visitors to <a href="https://wp.brytdesigns.com/usability-testing-methods/">leave your website for good</a>.</p>



<p>There are many steps you can take to improve your website’s user onboarding, which may strengthen user retention and improve your website’s reputation. Despite the importance that user onboarding has in UX design, it’s likely the simplest aspect of UX design to integrate into your website. <em>This article takes a closer look at user onboarding and why it’s so important.</em></p>



<h2 class="wp-block-heading"><span id="Types_of_Onboarding">Types of Onboarding</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/binary-2380422_1280-1024x682.jpg" alt="types of user onboarding" class="wp-image-3692" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/07/binary-2380422_1280-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/binary-2380422_1280-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/binary-2380422_1280.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start to implement onboarding into your website, you should understand that there are several popular types of onboarding, the primary of which include:</p>



<ul><li><strong>Guided task completion</strong> – This form of user onboarding is a highly effective technique that can help visitors understand how to best use your website. The easiest way to learn how to do something is by taking the time to do it, which is what guided task completion is all about. When performing this type of user onboarding, your goal should be to get users to interact with your website in a few short and simple steps. If a user wants to create a basic account on your website, guided task completion can make account creation easy and effortless. When site visitors engage in guided task completion, they will also learn more about the website’s functionalities and menus. However, it’s important that users have a way to skip this onboarding process whenever they want.</li><li><strong>Coach marks and guidestones</strong> – These components are easy to implement and can help you improve your user onboarding for better user retention. Coach marks and tooltips are small messages that can appear when users place their cursor over an aspect of your website, which could be a link or phrase on the main page. These messages can provide visitors with short yet useful tips on how to get the most out of the website. If your website’s interface is more complex than normal, guidestones, tooltips, and coach marks can be invaluable towards getting users more acclimated with your website.</li><li><strong>The Nickel Tour</strong> – This is among the more popular forms of onboarding that’s commonly used in mobile applications and certain websites. When a user first launches an application that they have yet to use, they could be presented with several simple screens that highlight the app benefits or display details on how to get the most out of the app/website. Keep in mind that this should be a static introduction without any interactive elements, which means that the graphics should be basic and the phrases short. Make sure that you provide users with a button that allows them to skip this introduction.</li></ul>



<h2 class="wp-block-heading"><span id="Why_Onboarding_is_Important">Why Onboarding is Important</span></h2>



<p>As touched upon previously, first impressions are everything when you’re trying to keep first-time visitors engaged with your website long enough to purchase a product or create an account. <strong>It <a href="https://websitebuilder.org/blog/website-design-industry-statistics/" target="_blank" rel="noreferrer noopener">only takes 2.6 seconds</a> for a visitor to make a first impression of your website and its design</strong>, which is why user onboarding is highly important. In the event that a visitor has a bad first impression of your website, there’s a good chance that they will leave and start doing business with your competition.</p>



<p>Even though there are many reasons why users can have a <a href="https://wp.brytdesigns.com/understanding-ttfb-time-to-first-byte/">bad first impression</a> of a website, the main reason is that the user believed they weren’t going to find what they were looking for. Even if this feeling was incorrect, it was based entirely on the first impression that was made. Providing visitors with useful onboarding should significantly reduce your website’s drop-off rate.</p>



<p>Onboarding can also affect a mobile experience. In most cases, mobile users want to be able to get where they’re going in an instant, which means that they are even more likely than desktop users to leave a website if it doesn’t provide them with a great first impression. In fact, <em>almost 25 percent of all mobile users stop <a href="https://wp.brytdesigns.com/mobile-friendly-website/">visiting a mobile website</a> after their initial visit</em>. Tutorials and other forms of onboarding can facilitate a richer and more complete first impression for mobile users.</p>



<h2 class="wp-block-heading"><span id="When_Should_You_Onboard">When Should You Onboard?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="640" height="427" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/j-kelly-brito-PeUJyoylfe4-unsplash.jpg" alt="when to user onboard" class="wp-image-3695" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/07/j-kelly-brito-PeUJyoylfe4-unsplash.jpg 640w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/j-kelly-brito-PeUJyoylfe4-unsplash-300x200.jpg 300w" sizes="(max-width: 640px) 100vw, 640px"></figure>



<p>There are several methods you can use when performing onboarding. The method you choose depends primarily on what you believe the most important aspect of the user journey is. The<strong> three ways you can go about onboarding include out-of-the-box onboarding, new-feature onboarding, and progressive onboarding</strong>. Out-of-the-box onboarding centers around making a good first impression, which means that the onboarding should be integrated into your website’s home page. This type of onboarding could include everything from a simple introduction tutorial to a comprehensive guided experience that first-time visitors can benefit from.</p>



<p>New-feature onboarding occurs at the beginning of the user journey but is focused on providing users with the pertinent details of any new features or substantial changes that are made to your website. Consider using coach marks and tooltips to highlight new features.</p>



<p>As for progressive onboarding, it’s meant to be used after out-of-the-box onboarding. While the initial onboarding is important, you shouldn’t immediately stop any onboarding once visitors get further into your website. Continue using onboarding to engage visitors and help them with any problems they might have. All three of these onboarding techniques can be effective when you’re trying to identify how to improve your customer conversion rates.</p>



<h2 class="wp-block-heading"><span id="Tips_and_Tricks_for_Onboarding">Tips and Tricks for Onboarding</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/07/kobu-agency-7okkFhxrxNw-unsplash-1024x683.jpg" alt="tips for user onboarding
" class="wp-image-3699" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/07/kobu-agency-7okkFhxrxNw-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/kobu-agency-7okkFhxrxNw-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/kobu-agency-7okkFhxrxNw-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/07/kobu-agency-7okkFhxrxNw-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>When you start implementing onboarding into your website, there are some tips and tricks that you might want to use. For one, it’s essential that you understand your user. If your design team has created user personas that represent your target audience,<strong> take some time to study these personas and identify what they would want from an onboarding experience</strong>. Your onboarding should always be made with these users in mind. <a href="https://wp.brytdesigns.com/google-analytics-expert/">Usability analysis and user testing</a> are two techniques you can use to learn more about what types of onboarding you should have on your website.</p>



<p>It’s highly recommended that any onboarding you do is valuable for the people who visit your website. Communicating your website’s value proposition can go a long way towards keeping visitors on your website once the onboarding process is completed. The onboarding process <em>should also be simple and less detailed</em> if you want new users to be satisfied.</p>



<p>If you provide visitors with instructions on how to use your website, these instructions should be quick and to the point to avoid losing the user’s attention. In the event that your website is relatively easy to use, you shouldn’t need an overly descriptive introduction. Despite how important user onboarding is, you should never rely on tutorials. If you find that tutorials are necessary for visitors to understand how to use your website, there’s a good chance that the website’s UX design is poor.</p>



<h2 class="wp-block-heading"><span id="Services_to_Get_You_Started_in_Your_Onboarding_Process">Services to Get You Started in Your Onboarding Process</span></h2>



<p>When you want to get started with the onboarding process, there are several services that can help you implement premium onboarding without needing to have knowledgeable UX designers on hand. Some of the more complex onboarding techniques require an extensive amount of developer time and effort to create, which is why it’s recommended that you use an onboarding service instead. <strong>Three of the top user onboarding services</strong> available to you include:</p>



<ul><li><strong><a href="https://www.nickelled.com/" target="_blank" rel="noreferrer noopener">Nickelled</a> </strong>– This service allows you to make overviews and guided tours throughout your website with modals, tooltips, and coach marks.</li><li><a href="https://www.appcues.com/" target="_blank" rel="noreferrer noopener"><strong>Appcues</strong></a> – This service makes it easy for designers to customize the entire onboarding process.</li><li><strong><a href="https://www.walkme.com/" target="_blank" rel="noreferrer noopener">Walkme</a></strong> – This service offers many distinct tools that can help developers create tutorials and walkthroughs for a better onboarding process. Onboarding performance tracking is also provided.</li></ul>



<p>Each of these services can provide you with the assistance you need to complete user onboarding efficiently and without making too many mistakes. Because of how important user onboarding can be towards converting first-time visitors into loyal customers, it’s recommended that you spend some time creating effective onboarding patterns for the people who visit your website.</p>


The Importance of User Onboarding


<p><strong> </strong><a href="https://wp.brytdesigns.com/how-long-to-build-website/">Building and maintaining a successful website</a> requires intricate knowledge of how users interact with websites and what they want when visiting one. If your business sells a product or service, <strong>any visitor who enters your website with the goal of purchasing your product should be able to reach the product page in just a few clicks</strong>. In order for customers to be effectively funneled from the home page or landing page to a product page, the website layout needs to be functional and well-designed.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Website_Layout_Best_Practices">
                    <span class="lwptoc_item_number">1</span>
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                    <span class="lwptoc_item_number">1.1</span>
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                    <span class="lwptoc_item_number">1.2</span>
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                    <span class="lwptoc_item_number">1.4</span>
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                    <span class="lwptoc_item_number">1.5</span>
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                    <span class="lwptoc_item_number">1.6</span>
                <span class="lwptoc_item_label">Curated Visuals</span>
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                <span class="lwptoc_item_label">Why Should Your Website Layout Be Outstanding?</span>
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<p>The layout of your website is <a href="https://wp.brytdesigns.com/wireframes-in-web-design-process/">a kind of framework</a> that accurately defines the website’s structure. When you start creating your website layout, you’ll be tasked with structuring the site information for yourself and the site users. <strong>A well-designed layout offers clear navigational paths</strong> while also making sure that the most important images or pieces of information are focused on.</p>



<p>Most layouts are created or selected by the lead web designer who’s working on the website. While it’s possible to design the layout from scratch, many designers make the mistake of believing that unique layouts are necessary to stand out among the competition. <em>The truth is that the best website layouts are already being used</em>, which means that you could consider seeking inspiration from another layout. The most effective layouts tend to have a simplistic scope, easy navigation, and a focus on creating a great user experience.</p>



<p>To understand the <strong>importance of website layouts, you should know that people mainly visit a website for its content</strong>. However, even the most relevant content won’t provide the user with what they’re looking for if it’s presented in a jumbled and cluttered manner. When placing content on a website, it should be displayed in an intuitive and helpful way. Making a good first impression is essential if you want to make sure that site visitors are converted into return customers.</p>



<p>Nearly 40 percent of users will back out of a website that has an <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">unappealing design and layout</a>. Keep in mind that it only takes 2.6 seconds for users to have a first impression of your website. If you’re getting ready to create a layout for your website, <em>this article offers a detailed look at the best practices for designing site layouts</em>.</p>



<h2 class="wp-block-heading"><span id="Website_Layout_Best_Practices">Website Layout Best Practices</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg" alt="website layout best practices" class="wp-image-3598" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/sigmund-4UGmm3WRUoQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Designing the layout for your website shouldn’t be a time-consuming process. As long as you understand what the best layouts include, you should be able to implement a layout for your website that fits with your brand and appeals to your core audience.</p>



<h3 class="wp-block-heading"><span id="Navigation_Bars">Navigation Bars</span></h3>



<p>Likely the most helpful components of a website layout are navigation bars. <strong>Good navigation is essential for the success and user-friendliness of any website</strong>. When a user wants to navigate to another page on your website, likely the first thing they will do is look to the side of the site page to identify if any navigation bars are present. These bars typically include the core pages of your website, which means that all the user needs to do is click on the page that they’re interested in.</p>



<p>While it’s possible for the navigation bar to be placed at the top of each page, <strong>most modern websites include a sidebar for better functionality</strong>. Even though the sidebar can be placed on either side of a web page, the most common placement is on the<em> left side of the page</em>. The sidebar should always be visible no matter where the user is on the page. If your website isn’t set to have a large number of pages, navigation bars may be ideal for your site. Keep in mind that sidebars don’t need to be limited to page names. You could also include contact information and social media links.</p>



<h3 class="wp-block-heading"><span id="Split_Screen">Split Screen</span></h3>



<p>One layout style that’s often overlooked is a split-screen. <strong>This type of layout works best for websites that want to display two pieces of content as being equally important</strong>. Keep in mind that the two pieces of content will likely lead to many different areas of your website. If you manage a store that offers clothing for men and women, these two sections could be segmented on the front page, which allows users to go exactly where they want when they first reach your website.</p>



<p>No matter what type of website you’re looking to create,<strong> a split-screen can be used when you want to craft two entirely different user journeys</strong>. In most cases, the split sections should have a minimalist design that doesn’t include too much content. These designs don’t expand as the content grows, which is why it’s best that you avoid this issue altogether. Think about adding some UX animation if you want the split-screen design to have more personality.</p>



<h3 class="wp-block-heading"><span id="Featured_Images">Featured Images</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1-1024x683.jpg" alt="featured image " class="wp-image-3595" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-christina-morillo-1181449-1.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Featured images can work wonders at getting users to notice the products or services that you’re offering. Studies show that <strong>placing images in a layout is the best and easiest way to get users to buy a product</strong>. By using featured images on your website, you can create a strong connection with the people who enter your website. These images can be either illustrations or photographs and are typically larger in size than most images on a website.</p>



<p>When implemented correctly,<strong> a featured image should make a statement about your business or brand</strong>, which could help the user gain a <a href="https://wp.brytdesigns.com/ecommerce-seo-tips-need-to-know-2020/">positive first impression</a>. While featured images can be anything you want them to be, it’s <em>recommended that you focus on a single product in the image</em>, which increases the likelihood that the user’s attention will be drawn to that exact product. Because this image is going to be displayed prominently on your site layout, make sure that the illustration or photo you use has a high enough quality to it.</p>



<h3 class="wp-block-heading"><span id="F-Shaped_Layout">F-Shaped Layout</span></h3>



<p>The <a rel="noreferrer noopener" href="https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/" target="_blank">F-shaped layout</a> <strong>was designed to accommodate the method in which users typically read the content</strong>. This type of scanning pattern for reading was initially discovered by NNGroup. The research and studies that were performed by NNGroup determined that users primarily scan content in a pattern that appears similar to the F or E letter.</p>



<p>In many cases, users will start reading content by looking at the top right portion of the page. From here, they will scan horizontally before dropping down to the very next line and following the same pattern. Keep in mind that this method of scanning content occurs on mobile devices as well as desktop ones.</p>



<p><strong>If your website is set to display a large amount of information, the F-shaped layout can be effective at helping users scan content quickly</strong>. Along with your site homepage, this type of layout can be useful on pages that contain search results. Make sure that you place the most important content at the beginning and end of the horizontal scan, which means you should position this content to the left and right areas of the page.</p>



<h3 class="wp-block-heading"><span id="Z-Shaped_Layout">Z-Shaped Layout</span></h3>



<p>The Z-shaped layout is another scanning method that site visitors could use when reading your website. <strong>Many site users in the U.S. and other Western countries will begin reading from the top left area of a page</strong>. While these users will initially scan on a horizontal line that goes from the upper left to the upper right areas of the page, they will then wander in a diagonal line to a lower spot on the left side of the page. At this point, their eyes will once again scan from left to right in a horizontal line.</p>



<p><strong>If your website has a singular focus and doesn’t have a large amount of content, the Z-shaped layout may be perfect for you</strong>. This specific pattern works well at drawing the user’s attention to certain areas of a site page with <em>bold visuals, calls-to-action, and text</em>.</p>



<h3 class="wp-block-heading"><span id="Curated_Visuals">Curated Visuals</span></h3>



<p>When you start to design your website layout, you should think about implementing curated visuals throughout the layout. <strong>Curated visuals are illustrations and images that are wholly unique to your business</strong>, which means that they can be used when you want to become more connected with your main audience.</p>



<p>When used properly, these types of visuals can <strong>highlight a specific emotion or message that you want users to feel</strong> when they start looking at the products/services that you offer. If you decide to use these visuals, make sure that they are inclusive to appeal to a wide range of customers. You should also focus on using colors that match your brand colors for better consistency throughout the design.</p>



<h2 class="wp-block-heading"><span id="Why_Should_Your_Website_Layout_Be_Outstanding">Why Should Your Website Layout Be Outstanding?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335-1024x682.jpg" alt="importance of website layout for your business" class="wp-image-3601" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/06/pexels-kaboompics-com-6335.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>It’s important that your website has an outstanding layout <strong>if you want initial site visitors to stay on your website long enough to take positive action</strong>. If you sell a product of some kind, this action could involve the user purchasing the product. It could also be anything from creating a membership to subscribing to a newsletter. Keep in mind that around<em> 94 percent of all first impressions are driven by the website design</em>. It’s also important to understand that most users will make a first impression within 2.6 seconds, which is why the layout of your website must be fantastic.</p>



<p>If users find your layout to be accommodating, they may remain on your website long enough to <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">convert into return customers</a>, which is the key to the long-term success of any business. A well-designed layout also helps to <a href="https://wp.brytdesigns.com/usability-testing-methods/">bolster site usability</a> by making sure that the content is positioned correctly and isn’t too cluttered. A cluttered design may <a href="https://wp.brytdesigns.com/best-website-speed-test-tools-optimize-website-performance/">impact the speed of your website</a> as well, which will invariably cause first-time customers to navigate away from your website. <strong>Users typically leave web pages in as little as 10-20 seconds</strong>, which means that your layout needs to be appealing enough to capture each user’s attention.</p>



<p>Because website layouts have been a core focus of many businesses for the past decade or so, it’s relatively easy to find a layout design that would work best for your business and brand. With the best practices mentioned previously, you should be able to create a website layout that’s functional, looks good, and funnels the user to the most important areas of your website.</p>


Top Website Layouts That Will Have Your Users Coming Back For More


<p>Starting a website requires numerous pieces to be put together if you want the website to be appealing to visitors and to function properly<strong>. Likely the most important aspect of <a href="https://wp.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">UX design</a> involves creating a wireframe, which is relatively similar to an architectural blueprint</strong>. When made correctly, a wireframe is a simple two-dimensional outline of an app or webpage. Keep in mind that this outline is skeletal in nature, which ensures that the wireframe can act as the <em>foundation for the rest of the user experience, user interface, and visual design.</em></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#The_Purpose_of_Wireframing">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">The Purpose of Wireframing</span>
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                    <span class="lwptoc_item_number">2</span>
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                    <span class="lwptoc_item_number">2.1</span>
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                    <span class="lwptoc_item_number">2.2</span>
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                    <span class="lwptoc_item_number">2.3</span>
                <span class="lwptoc_item_label">3. High-Fidelity Wireframes</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">What NOT To Include In A Wireframe</span>
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<p><strong>A <a href="https://careerfoundry.com/en/blog/ux-design/how-to-create-your-first-wireframe/" target="_blank" rel="noreferrer noopener">wireframe</a> provides the designer with an overview of the page functionality, structure, layout, user flow, and information architecture.</strong> One notable benefit of making a wireframe is that it allows the designer to map out how the rest of the <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">website will look and function</a> without needing to create the entire design. By building a wireframe, the designer won’t waste time making the entire site design only to find that the user flow is poorly handled or that the structure isn’t as seamless as it should be.</p>



<p>At this stage of the design process, graphics, styling, and colors are kept to a minimum. Because of the simplicity of a wireframe, the <strong>designer can choose to draw it digitally or by hand</strong> depending on their preference. In the past, some UX designers believed that creating a wireframe was a waste of time. Today, however, it’s easier than ever to make a structured wireframe, which means that low-fidelity prototypes can be created without adding to the project’s timeline.</p>



<p>Once you’ve created a wireframe for your website, <strong>the entire <a href="https://wp.brytdesigns.com/how-long-to-build-website/">backbone of the site</a> will be in place</strong>, which ensures that individual design components can later be added to the wireframe in a more streamlined and simplified manner. <em>This article takes you through the process of creating wireframes and why these design elements are important for any UX designer.</em></p>



<h2 class="wp-block-heading"><span id="The_Purpose_of_Wireframing">The Purpose of Wireframing</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-1024x768.jpg" alt="purpose of wireframes" class="wp-image-3525" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/visual-design-pl9DrjAMV6I-unsplash-1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Wireframing is highly important when creating any kind of website. Keep in mind that wireframing typically occurs in the conceptual phase of website design. While this phase is ongoing, the designer will identify website goals and test the scope of the design. Once you have built a wireframe, you can use it to <a href="https://wp.brytdesigns.com/usability-testing-methods/">gain user feedback</a>, which could serve as the basis for the rest of the site design.</p>



<p><strong>Wireframing has three primary purposes</strong> that you should be aware of, the<strong> first of which is that wireframes allow the initial concept to be user-focused</strong>. When you have designed a wireframe, it can be used in conversations with shareholders, to facilitate feedback from your users, and to produce new ideas between the various designers on your team.</p>



<p><strong>Performing user tests </strong>with the wireframe allows you to collate feedback and identify aspects of the design that need to be changed or improved before the final design is made. Once these tests have been administered, you’ll learn exactly how users will interact with your website. You can even ask users what they expect to see once the website design is finished, which can help you accommodate and manage user expectations.</p>



<p><strong>The second purpose of wireframing is to define your main website features. </strong>This is particularly useful when you’re trying to show shareholders how your website will work once it’s fully operational. Everyone involved with your company can<strong> better understand how much space each feature will require and what the page functionality will be.</strong> You can also connect the information architecture to the website’s visual design. Implementing features on top of the wireframe can be very helpful when trying to determine which features you should keep and which should be discarded.</p>



<p><strong>The third and final reason that wireframes are created is that it’s very simple and affordable to make them.</strong> If you enjoy drawing by hand, all you need is a pen and a piece of paper to start creating a wireframe for your website. There are also a wide range of digital tools that allow users to create fully-functional wireframes, which means that you can use whichever tool you prefer.</p>



<p>It’s possible to make a wireframe in minutes and without spending any money. <em>Keep in mind that it’s very easy to gain feedback with simple wireframes</em>. At this stage, users are more likely, to be honest about what they think of your design, which can be invaluable towards making sure that you change design elements before creating the entire website. Making changes later on in the design process can be costly.</p>



<h2 class="wp-block-heading"><span id="Types_of_Wireframes">Types of Wireframes</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645-1024x682.jpg" alt="types of wireframing" class="wp-image-3526" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-picjumbocom-196645.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are three primary types of wireframes that you can use when building a website, which includes<strong> low-fidelity wireframes, mid-fidelity wireframes, and high-fidelity wireframes</strong>. While many UX designers will opt for a mid-fidelity wireframe, there are some tangible benefits that come with creating a low-fidelity or high-fidelity wireframe.</p>



<h3 class="wp-block-heading"><span id="1_Low-Fidelity_Wireframes">1. Low-Fidelity Wireframes</span></h3>



<p>A low-fidelity wireframe is a <strong>standard visual representation of what your website will look like.</strong> At this stage of the process, the imagery can be simplistic or entirely nonexistent. The point is to make sure you know what the site layout is and how it will function. In most cases, UX designers create low-fidelity wireframes without taking pixel accuracy, scale, or grid into account.</p>



<p>Along with simple imagery,<strong> make sure that you only include filler text and block shapes if you want to create a low-fidelity wireframe</strong>. You don’t want any details you include in the wireframe to distract the user. These types of wireframes work great as the starting point for your site design. Once this wireframe is in place, you can more easily have conversations with other team members about the user flow and navigational layout. If you’re building multiple design concepts for the website, low-fidelity wireframes are ideal.</p>



<h3 class="wp-block-heading"><span id="2_Mid-Fidelity_Wireframes">2. Mid-Fidelity Wireframes</span></h3>



<p>As mentioned previously, a <strong>mid-fidelity wireframe is the most common type of wireframe that UX designers make. </strong>These wireframes should more accurately display what your website will look like once it’s fully designed and ready to be placed online. Even though typography and imagery are still kept to a minimum,<strong> the main components of the wireframe should be more detailed. </strong>For instance, each segment of text may be more accurately portrayed on this type of wireframe.</p>



<p>While mid-fidelity wireframes are<em> meant to be black and white</em>, you can start to use different shades of gray to represent site features by how prominent you want them to be. These wireframes are commonly built with digital tools like <a rel="noreferrer noopener" href="https://balsamiq.com/" target="_blank">Balsamiq</a> or <a rel="noreferrer noopener" href="https://www.sketch.com/" target="_blank">Sketch</a>.</p>



<h3 class="wp-block-heading"><span id="3_High-Fidelity_Wireframes">3. High-Fidelity Wireframes</span></h3>



<p><strong>A high-fidelity wireframe is almost always pixel-specific,</strong> which means that it will appear similar to what the final site design will look like. These wireframes usually include relevant written content and featured images as opposed to filler text and empty image boxes.</p>



<p>By adding even more detail at this stage, the wireframe can be used to map out some of the more complex aspects of the website design. For instance, a high-fidelity wireframe will make it easier for you to create an interactive map or menu system for your website. These wireframes should only be created towards the end of the design phase.</p>



<h2 class="wp-block-heading"><span id="What_NOT_To_Include_In_A_Wireframe">What NOT To Include In A Wireframe</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="768" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg" alt="what not to include in a wireframe " class="wp-image-3527" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-1024x768.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-300x225.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash-1536x1152.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/sigmund-4UGmm3WRUoQ-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Before you start to design a wireframe for your new website, it’s important that you’re aware of the things that shouldn’t be included when creating a wireframe. For instance, <strong>the wireframe shouldn’t be too flashy if you want it to serve as the basis for the rest of your website</strong>. You’re essentially going to be building on top of the wireframe when designing your website. If you place too many elements in the design, you may later find that some of these elements don’t work, which would require you to erase parts of the existing wireframe before moving on to the rest of the design.</p>



<p>You should always<strong> maintain a grayscale approach to your wireframe</strong>, which means that black, white, and gray are the only colors that should be used. Bolder colors could distract users and make it more difficult for UX designers to create a well-built foundation for the website. You should also <strong>keep the number of fonts to two or less</strong>. These fonts should include a serif font and a sans-serif font. It’s still possible to display the importance of different pieces of information by changing the font size.</p>



<p>In general, you <strong>shouldn’t include too much text in your wireframe</strong>. While relevant content may be useful for high-fidelity wireframes, consider using <a rel="noreferrer noopener" href="https://loremipsum.io/" target="_blank">lorem ipsum</a> instead, which is basically placeholder text. With lorem ipsum text in place, you can ask users what they believe will be written in each text box.</p>



<p>When you’re starting to make any type of website, <strong>wireframes can help you build the foundation for the rest of the site</strong>. With the foundation in place, everything else becomes easier. You can better understand how navigation will work and what the menu system will look like. Because wireframes only take a few minutes to build, there’s no downside to creating one for your website.</p>


Understanding Wireframes and Why Are They Used In The Web Design Process


<p>These days, website performance is more important than ever. Because of the large number of customers who use the internet, it’s essential that your website has a great design, is functional, and loads quickly. If you focus on these elements of web design, you should be able to bring in a high number of customers. Increased visitor traffic will result in a better performance for your website.</p>



<p>Businesses are increasingly using complex tools like heat maps to<strong> effectively improve visitor traffic, strengthen sales and conversion rates, and encourage brand engagement</strong>, which is why you should consider this option when attempting to bolster the performance of your website.</p>



<p><strong>Heat maps can help you analyze your web strategy by giving you a visual representation of how site visitors interact with your website</strong>. If certain pages are getting less traffic than others, the heat maps you look at should help you understand why your current strategy is lacking and how you can improve. The precise data that can be gathered with heat maps can provide your company with tangible benefits as you use the data to alter your strategy. <em>This article offers a comprehensive guide on how to effectively interpret the data that you receive from heat maps.</em></p>


<div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">What is a Website Heat Map?</span>
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                <span class="lwptoc_item_label">The Purpose Behind Using a Heat Map</span>
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                    <span class="lwptoc_item_number">4.1</span>
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                    <span class="lwptoc_item_number">4.2</span>
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                    <span class="lwptoc_item_number">4.3</span>
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                    <span class="lwptoc_item_number">4.4</span>
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                    <span class="lwptoc_item_number">4.5</span>
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<h2 class="wp-block-heading"><span id="What_is_a_Website_Heat_Map">What is a Website Heat Map?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-1024x683.jpg" alt="what is a heat map" class="wp-image-3463" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/taras-shypka-iFSvn82XfGo-unsplash-scaled.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Heat maps are designed to <strong>show you exactly how users are interacting with your website as well as the ways in which they don’t interact</strong>. Data values are displayed in different colors with warmer colors representing areas of the website that have received numerous clicks and interactions. While the static data provided by tools like Google Analytics can be helpful when assessing site performance, it’s highly recommended that you pair this static data with the kind that’s provided by a heat map. With a heat map, you should be able to identify the exact aspects of your website layout that <a href="https://wp.brytdesigns.com/web-design-fundamentals-a-comprehensive-guide/">require additional attention</a>.</p>



<p>The types of interactions that are measured by a heat map include <em>scrolling, clicking, geographic location, attention, and movement</em>. When you obtain these data sets, you can use the information to improve almost every facet of the <a href="https://wp.brytdesigns.com/web-design-vs-web-development-a-complete-guide/">web layout and design</a>. Once you improve your website with this information, you should notice better interactions on future heat maps. Higher interactions equate to a <a href="https://wp.brytdesigns.com/how-long-to-build-website/">more satisfied and engaged audience</a>, which means that your conversion rates will likely increase as well.</p>



<h2 class="wp-block-heading"><span id="The_Purpose_Behind_Using_a_Heat_Map">The Purpose Behind Using a Heat Map</span></h2>



<p>The main reason that you should use a heat map to<strong> assess site performance is that it displays performance in a way that other performance tools don’t</strong>. Heat maps give you a better understanding of what site visitors interacted with on your website, which you can use to provide visitors with more of what they want.</p>



<p>The data you obtain can be used to<em> identify trends with site engagement</em>. If interactions have consistently spiked on certain areas of your website, you should gain more insights into <a href="https://wp.brytdesigns.com/usability-testing-methods/">why visitors are coming to your website</a> and what keeps them engaged long enough to make a purchase or become a member. All of the insights you receive from a heat map are actionable and will help you make better and more informed business decisions.</p>



<p>Another reason why you should use heat maps is that it’s otherwise<strong> very difficult to find out what customers want from a site design and layout</strong>. Even if some customers know exactly what they want from the websites they visit, very few customers are able to express it. The precise nature of heat maps makes them very reliable when compared to most other tools. While some of the data that’s gained from tools like Google Analytics can be interpreted in a variety of ways, the data you receive from a heat map is simple.</p>



<h2 class="wp-block-heading"><span id="Who_Benefits_from_Heat_Maps">Who Benefits from Heat Maps?</span></h2>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503-1024x682.jpg" alt="" class="wp-image-3466" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-tranmautritam-326503.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>Heat maps make it easy to identify how users interact with a website, which is why the data gained from a heat map can be beneficial to numerous marketing professionals. The <em>four primary professionals</em> who can benefit from heat maps include:</p>



<ul><li>UX designers</li><li>Digital analysts</li><li>Product Owners</li><li>Marketing professionals</li></ul>



<p>Keep in mind that all of these roles focus on identifying why users aren’t converting. <strong>Conversion rates are essential because they indicate how many visitors are taking an action on the website</strong>, which could be anything from subscribing to a newsletter to purchasing a product that’s available on the website. Low conversion rates indicate that a website is poorly designed. Even if your rates are low, however, there are many techniques you can use to <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">improve your conversion rates</a>.</p>



<p>When it comes to <strong>UX designers, these professionals commonly use heat maps during usability testing</strong>. They can also use the data to identify design changes that need to be made and to hone in on unexpected behaviors that users are displaying when they reach the website. As for <strong>marketing professionals, they can use heat maps to measure how effective ad placements are</strong> by looking at how far users scroll down a certain page and how long they stay in a specific area of the site. Marketers can also use the data from heat maps to figure out where to place calls-to-action to <a href="https://wp.brytdesigns.com/click-through-rate-how-to-improve/">improve click-through-rate</a>, which refers to how often users click on ads.</p>



<p><strong>Digital analysts use heat maps to support the business decisions and recommendations that they make</strong>. They can also use the data they receive to perform additional analysis or to disregard data that they believe is irrelevant to their goals. As for <strong>product owners, heat maps are commonly used to investigate assumptions</strong>. If a recent UX change was made to improve engagement, a heat map could eliminate this assumption by showing that the performance is worse after the change.</p>



<h2 class="wp-block-heading"><span id="Five_Different_Types_of_Heat_Maps">Five Different Types of Heat Maps</span></h2>



<p>Before you start using heat maps to improve site performance, there are five different types of heat maps that you should be aware of, which include:</p>



<ul><li>Attention heat maps</li><li>Scroll heat maps</li><li>Geographical heat maps</li><li>Movement heat maps</li><li>Click heat maps</li></ul>



<h3 class="wp-block-heading"><span id="1_Attention_Heat_Map">1. Attention Heat Map</span></h3>



<p>This heat map allows you to identify how effective your website design is. When you look at an attention heat map, <strong>you’ll see how long users spend looking at the content on your website.</strong> If you perform an ample amount of content marketing for your website, this type of heat map can be very useful. In the event that hardly any users reach the end of the articles you write, it’s possible that you would need to shorten your content for enhanced readability. Along with identifying which content is most and least popular, and attention heat map allows you to determine the <em>best locations for calls-to-action</em>.</p>



<h3 class="wp-block-heading"><span id="2_Scroll_Heat_Map">2. Scroll Heat Map</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="682" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579-1024x682.jpg" alt="scroll heat map" class="wp-image-3467" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579-1024x682.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/pexels-cottonbro-5082579.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>A scroll heat map works similarly to an attention heat map, which is why it’s beneficial for analyzing the performance of content-heavy pages. The main goal of this heat map is to <strong>show you how far users scroll down the page before going to another page or leaving your website altogether</strong>. If you’re placing important content too low on a page, this type of heat map will tell you this. You’ll also be provided with the<em> average fold line on each page</em>.</p>



<p>Any of the content that’s positioned above the fold line will be viewed by 100 percent of your site visitors. This percentage will start dropping the further you go below the fold line. The data you get from scroll heat maps can be used to measure the engagement that users have with your content. If you’re a UX designer, you can use this information to add interesting design elements below the fold. For marketers, it’s possible that interactive content or buttons can be placed in areas where engagement is low.</p>



<h3 class="wp-block-heading"><span id="3_Geographical_Heat_Map">3. Geographical Heat Map</span></h3>



<p>A geographical heat map <strong>allows you to identify the areas, cities, and regions where your website is most popular</strong>, which gives you a unique opportunity to target your marketing and remarketing efforts. Geographical heat maps are ideal for giving you data-driven arguments that you can use with your team, tracking data from users who have shown interest in your products or establishing a business in a<em> market or city where your brand is popular.</em> When you gain information from a specific city, you can use this data to perform effective marketing campaigns on Twitter, Facebook, and Instagram.</p>



<h3 class="wp-block-heading"><span id="4_Movement_Heat_Map">4. Movement Heat Map</span></h3>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="683" src="https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-1024x683.jpg" alt="movement heat map" class="wp-image-3468" srcset="https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash-1536x1024.jpg 1536w, https://wp.brytdesigns.com/wp-content/uploads/2021/05/martin-sanchez-ezY6rc65mUE-unsplash.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>A movement heat map allows you to <strong>perform mouse tracking to determine the best areas on your site for conversions and usability</strong>. Most users will place their mouse in areas that have their interest. If the call-to-action on your website is being clicked on, the movement heat map will appear red in these areas. Movement heat maps are great for identifying if people watch a video or fill out a form, determining the best-performing areas of your site, and finding problems that could stop conversions.</p>



<h3 class="wp-block-heading"><span id="5_Click_Heat_Map">5. Click Heat Map</span></h3>



<p>A click heat map can<strong> show you exactly how the clickable elements on your website perform</strong>, which include any links or calls-to-action that you’ve placed throughout your website. You can also see non-clickable areas on your website that is receiving a large number of clicks. If users are attempting to convert by clicking on a page but are unable to reach the desired destination, they could leave your website altogether. This type of heat map gives you insight into your conversion rates and how they can improve. The <em>benefits of using a click heat map</em> include:</p>



<ul><li>Identify coding issues on your website that cause a clickable element to be non-clickable</li><li>Tracking usability of website features</li><li>Improving conversion rates by finding out why users aren’t converting</li></ul>



<p>While marketers mainly use click heat maps to perform conversion rate optimization, UX designers track how clickable elements are performing. Heat maps can be highly beneficial for any business and website. While search engine optimization is great for bringing new visitors to your website,<strong> the only way to keep visitors engaged once they enter is by providing them with a website that’s functional and performs well.</strong> Heat maps should help you improve the performance of your website, which will likely result in better conversion rates and more traffic.</p>


Interpreting How Heat Maps Work For Your Website


<p>Designing a website that will represent your brand or business will typically be a time-consuming process wherein numerous revisions are made until you land on the final design. Among the most important elements of <a href="https://wp.brytdesigns.com/mobile-friendly-website/">website design</a> is usability testing. While much of the design process is centered around making sure that the design is aesthetically pleasing, <strong>usability testing focuses on the end user to ensure that they are provided with a functional website that delivers a great experience</strong>. </p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                <span class="lwptoc_item_label">Elements of Usability Testing Methods</span>
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                    <span class="lwptoc_item_number">1.1</span>
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                    <span class="lwptoc_item_number">1.2</span>
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<p>During usability testing, researchers will ask participants in the study to <a href="https://wp.brytdesigns.com/transforming-your-business-with-seo-marketing-services/">perform various tasks</a> on the website interface. The researcher will then examine the behaviors that the user makes when performing such tasks. After each task is completed, the user must provide feedback. It’s during this process that you will be able to determine if your website is functional and if users enjoy site navigation. </p>



<p>While the goals of usability testing can differ with each website, they typically <em>involve uncovering problems, discovering opportunities to </em><a href="https://wp.brytdesigns.com/best-marketing-automation-software/"><em>make improvements to the design</em></a><em>, and learning more about the preferences and behaviors of the users</em>. Because of the many variables that can occur when creating a user interface, usability testing is essential to ensure that bugs are kept to a minimum and that the user is able to navigate the website without issue. </p>



<p>The individual who runs this type of testing is referred to as the facilitator. To become a facilitator, you would likely need to enter a career as a UX design team lead, a UX design researcher, or a UX strategist. <em>This article goes through the main methods that are employed in usability testing as well as the types and costs of usability testing. </em></p>



<p style="text-align:center"><strong>Key Takeaways:</strong></p>



<ul><li>Usability testing is a great method that helps provide users with the proper website function and attracts the correct audience to your brand.</li><li>There are many factors that go into usability testing but the three main elements include the facilitator, tasks, and the participant.</li><li>Usability testing can be relatively inexpensive for the results you’ll receive, but additional costs and mistakes can add up quickly.</li></ul>



<h2 class="wp-block-heading"><span id="Elements_of_Usability_Testing_Methods">Elements of Usability Testing Methods</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="486" src="https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-bongkarn-thanyakij-3787291-1024x486.jpg" alt="" class="wp-image-2888" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-bongkarn-thanyakij-3787291-1024x486.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-bongkarn-thanyakij-3787291-300x143.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/10/pexels-bongkarn-thanyakij-3787291.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are <em>three core elements</em> of usability testing methods, which <strong>include the facilitator, tasks, and the participant</strong>. The facilitator is the individual who instructs the participant on what tasks to perform during the testing. The tasks for usability testing methods are oftentimes highly varied and can include everything from using the website to speak to a customer representative to finding and ordering a specific product on the website in question. </p>



<p>Along with making sure that the <a href="https://wp.brytdesigns.com/improve-website-traffic-and-conversions-with-a-website-audit/">website functions properly</a>, usability testing is also<strong> meant to ensure that users are able to navigate to important areas of the website with just a few clicks of a button</strong>. If the website is poorly designed, the user may not reach a product page or contact page without first becoming frustrated. As for the participant, this individual should be someone who will realistically use the service or product that the usability testing is being performed on. In many cases, you want the participant to be a member of your target audience. </p>



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<h3 class="wp-block-heading"><span id="The_Facilitator">The Facilitator</span></h3>



<p>The facilitator who is involved with usability testing is responsible for helping the participant complete the testing process. This individual will provide instructions, answer any questions that the participant may have, and ask various followup questions when necessary. </p>



<p>The <em>goal of the facilitator</em> is to make sure that <strong>the results from the test are valid and have been obtained without potentially influencing the behavior of the participant</strong>. It can be very difficult to maintain this balance during testing, which is why facilitators must first obtain extensive training. In the event that you perform remote testing without a moderator, some facilitator tasks will be performed by an application. </p>



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<h3 class="wp-block-heading"><span id="Tasks">Tasks</span></h3>



<p>While usability testing tasks can be highly varied, they are<strong> meant to mirror the kinds of actions that a user would take when visiting a website or using a product in real life</strong>. These tasks can take many forms, which means that they can be open-ended or highly specific. The kind of usability testing that you perform dictates what tasks the participant will need to complete. The <em>types of tasks </em>that you might require the participant to perform include:</p>



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<ul><li>Purchase a pair of shoes on the website that are below $50<br></li><li>Use this website to find a blue t-shirt that’s made by a specific brand<br></li><li>Purchase a plane ticket that takes you to Paris from November 13-20<br></li></ul>



<p>The task wording that’s used during usability testing<em> should be very specific and detailed</em>. Any errors in the wording may influence the decisions of the user or cause them to make a mistake. The instructions for a task can be provided by the facilitator verbally or via a written task sheet. Consider asking the participant to read these instructions and task notes out loud before getting started.</p>



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<h3 class="wp-block-heading"><span id="Participant">Participant</span></h3>



<p>The participant who takes part in a usability test is <strong>someone who you are certain would use your website or product in real life</strong>. In fact, this individual may have purchased products or used an old website of yours in the past. Even if the participant has never done business with your brand before, they should have needs that your website would meet. You don’t want to conduct usability testing with someone who would never be interested in your product or website in the first place. </p>



<p>When conducting usability testing, the <em>think-out-loud method</em> is important with participants. By asking the participants to verbalize their thoughts, <strong>you will gain a better understanding of what they are thinking while performing tasks</strong>. This is a fantastic way to gain better insight into the thoughts, motivations, behaviors, and goals of your target audience. </p>



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<h2 class="wp-block-heading"><span id="Types_of_Usability_Testing_Methods">Types of Usability Testing Methods</span></h2>



<figure class="wp-block-image"><img decoding="async" loading="lazy" width="1024" height="640" src="https://wp.brytdesigns.com/wp-content/uploads/2020/10/laptop-3174729_1920-1024x640.jpg" alt="" class="wp-image-2890" srcset="https://wp.brytdesigns.com/wp-content/uploads/2020/10/laptop-3174729_1920-1024x640.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2020/10/laptop-3174729_1920-300x188.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2020/10/laptop-3174729_1920.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px"></figure>



<p>There are <em>two basic types of usability testing methods </em>that you can decide to implement with your website, which include the qualitative method and the quantitative method. When you opt for <strong>qualitative usability testing</strong>, this form of testing is centered around collecting findings, anecdotes, and insights about the participants who are involved with the test, which should make it easier for you to understand what the user wants from your website. With the results that you obtain from qualitative usability testing, you should be able to solve current problems with the user experience. </p>



<p>As for <strong>quantitative testing</strong>, this form of usability testing aims to collect metrics that go into detail about the user experience. A couple of the metrics that are more commonly measured during quantitative testing include time on task and task success. These metrics can prove very useful when you want to <a href="https://www.nngroup.com/courses/measuring-ux/">collect benchmarks</a>. When <em>performing qualitative testing, consider using 4-5 participants</em><strong> </strong>to identify the main problems that are worsening the user experience. On the other hand, <em>quantitative testing should be performed with anywhere from 15-20 participants.</em> </p>



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<h2 class="wp-block-heading"><span id="Remote_vs_In-Person_Testing">Remote vs. In-Person Testing</span></h2>



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<p>There are also <em>two methods that can be used to complete usability testing</em>, which include <strong>remote testing and in-person testing</strong>. While in-person testing is relatively straightforward and involves completing testing in a specified location, remote testing can be divided into two separate techniques, which include moderated testing and unmoderated testing. </p>



<p>When performing <strong>remote moderated usability testing</strong>, the facilitator will interact directly with the participant and ask them to perform various tasks. The only difference between in-person testing and remote moderated testing is that the participant and facilitator will be in different locations. For this form of usability testing, video software will need to be used, which could be anything from Zoom to Skype. </p>



<p>As for <strong>remote unmoderated usability testing</strong>, this form of testing doesn’t have the same amount of interaction between the participant and facilitator as moderated testing. The facilitator will be tasked with using an online tool to create written tasks that the participant will complete. The participant can complete these tasks at a later time. Along with the written tasks, the participant will be provided with task instructions and possible followup questions. Once the testing is finished, the facilitator will be provided with a video recording of the testing session that they can use to obtain results. The method that you use depends entirely on which one you prefer. </p>



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<h2 class="wp-block-heading"><span id="Costs_of_Usability_Testing">Costs of Usability Testing</span></h2>



<p>A single usability test is <em>relatively inexpensive</em>. However, the costs can quickly add up if you don’t obtain clear results from the test, which is why it’s important that task instructions are always written correctly. In most cases, <strong>each participant will need to be paid several hundred dollars for their participation.</strong> In-person testing can occur within a simple conference room. If the test is implemented properly, it should <strong>only take around three days to complete. </strong></p>



<p>During the first day of testing, you should focus on planning the study. The second day should be set aside for testing the participants who have agreed to take part in the study. On the third day, you should study the results of the test to determine if any changes should be made to the design of your website. There are times, however, when testing will cost more. For more complex and elaborate studies, you should expect to pay hundreds of thousands of dollars. Some of the things that <em>could add to the overall cost include: </em></p>



<p></p>



<ul><li>International testing that takes place in numerous countries<br></li><li>Competitive testing that goes through multiple designs<br></li><li>Quantitative studies<br></li><li>Testing with a variety of user groups<br></li><li>The use of costly equipment to make sure that testing results are legitimate<br></li><li>Requesting a detailed report and analysis of the findings<br></li><li>Obtaining a focus group room or usability lab that allows other individuals to observe the testing<br></li></ul>



<p>For advanced studies, the <a href="https://wp.brytdesigns.com/what-is-cro-conversion-rate-optimization-tips-and-more/">return on investment</a> may still be on the higher end. However, the return on investment for more basic usability testing is typically much higher. </p>



<p><strong>Usability testing is a critical component of success for any website or business.</strong> To make sure that your website design is appealing and functional, it’s important that you perform usability tests with actual people. Their feedback can be used to alter your website and fix problems with the user experience. Keep in mind that usability testing is relatively affordable unless you opt for more expensive and involved testing, which means that the benefits of performing this testing should far outweigh the costs.                       </p>


The Purpose of Usability Testing Methods

person leaning on table writing user research

7 Fantastic WordPress Themes for Blogs in 2020 (UX & SEO)

<p>Digital marketing is considered to be among the <a href="https://wp.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">more cost-effective methods of marketing</a>. You don’t need to buy any expensive television ads or magazine ads and can instead focus on making sure that the marketing you put out on the internet is effective at reaching your core audience and providing them with a message that they want to hear.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
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                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">1. Optimize Pagespeed &amp; User Experience to Reduce Bounce Rate</span>
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                <span class="lwptoc_item_label">2. Ensure Content is Strategic and Conversion Driven</span>
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                <span class="lwptoc_item_label">3. Make Sure You Have a Solid CTA</span>
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                <span class="lwptoc_item_label">4. Set Up Analytics Tracking to Better Understand Your Customer</span>
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                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">5. Marketing Dollars Go Further With A Targeted Content Strategy</span>
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                    <span class="lwptoc_item_number">6</span>
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<p>For instance, online analytics provides businesses with the ability to <strong>micro-target specific customer segments</strong> that they believe would be most receptive to their product or service. Through online advertising and agile PPC campaigns, you can run multiple advertising campaigns at the same time that are targeted at specific customer segments, which should ensure an optimal ROI.</p>
<p>Many businesses make the mistake of wasting massive marketing budgets on <strong>under-performing websites and landing pages, which can quickly cut through your budget without providing you with any kind of return on your investment</strong>. You want the landing page to run well and be properly optimized before you start spending money on larger marketing campaigns. There are many reasons as to why this is the case, the following of which details five of those reasons:</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1203" src="https://wp.brytdesigns.com/wp-content/uploads/2019/03/website-page-speed-1024x745.jpg" alt="Optimize page speed for optimal user experience" width="640" height="466" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/03/website-page-speed-1024x745.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/03/website-page-speed-300x218.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/03/website-page-speed.jpg 1288w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="1_Optimize_Pagespeed_User_Experience_to_Reduce_Bounce_Rate">1. Optimize Pagespeed &amp; User Experience to Reduce Bounce Rate</span></h2>
<p>It’s not enough to get users to enter your website via a landing page. Once they do, it’s essential that they remain on the website long enough to become interested in your brand and the product or service that you offer. <strong>A slow loading page will cause users to leave before they ever engage with your content and take action</strong>. The modern web user often expects the website to load quickly (studies show <a href="https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/" target="_blank" rel="noopener">most web users prefer for a web page to load under 3-4 seconds</a>), which extends from the landing page to loading times when switching between different pages on the website. <strong>If you optimize page speed on your website, you should be able to effectively reduce the site’s current bounce rate, which will invariably lead to more sales.</strong></p>
<p>You also need to ensure that the user experience a visitor has when on your site is optimized so that they can properly access your content from any device. When looking at all online traffic across the globe, <a href="https://www.statista.com/topics/779/mobile-internet/" target="_blank" rel="noopener">nearly 50 percent</a> of this traffic occurs on mobile devices like smartphones and tablets. If your website hasn’t been optimized to account for these users, your site and overall business will suffer. In the event that you haven’t yet implemented a <a href="https://developers.google.com/web/fundamentals/design-and-ux/responsive/" target="_blank" rel="noopener">responsive design</a>, the site will appear far larger than it should be when a user accesses it, which will lead to endless amounts of scrolling and pinching to zoom in and read your content. In such a scenario, site visitors will often bounce off page to another site.</p>
<p><strong>Optimizing the performance of your page will reduce your bounce rate and keep users on page longer, which increases your chances at a conversion. Higher conversion rates result in your site having more return customers that will continue to visit for months or even years to come.</strong></p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1202" src="https://wp.brytdesigns.com/wp-content/uploads/2019/03/marketing-strategy-1024x683.jpg" alt="Marketing Strategy" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/03/marketing-strategy-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/03/marketing-strategy-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/03/marketing-strategy.jpg 1350w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="2_Ensure_Content_is_Strategic_and_Conversion_Driven">2. Ensure Content is Strategic and Conversion Driven</span></h2>
<p>When you are getting ready to deploy a new online marketing campaign, keep in mind that the content on your landing page is as important as the content of your marketing campaign. The landing page content must also be related to the marketing campaign that you’re running in that it’s strategically created to convert traffic of a specific customer segment that you’re appealing to.</p>
<p>Let’s say that you’ve implemented a pay-per-click ad campaign that takes the user who clicks on the ad to your website. If the user clicks on your ad, this typically means that they are somewhat interested in your product or service. If they are then taken to a landing page on your website that’s filled with unrelated content that fails to drive them to a desired call to action, they’ll likely turn away and take their business elsewhere.</p>
<p>You should always focus on implementing landing pages into your marketing campaign that are created with conversions in mind. The content on your landing page should also be strategically placed, which means that <strong>it needs to inform users about your product or service while also touching on your overall sales pitch in a way that provides value to your users</strong>. The main focus of yourcontent should be to generate leads and/or conversions.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1131" src="https://wp.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019-1024x683.jpg" alt="Ecommerce Marketing" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2019/01/ecommerce-marketing-trends-2019.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="3_Make_Sure_You_Have_a_Solid_CTA">3. Make Sure You Have a Solid CTA</span></h2>
<p>Many companies with an online presence feel as though their ad has been successful when a user has clicked on the ad and reached the company’s website. While this is a great start, <strong>users need to know what to do next.</strong> If the ad and landing page is focused on advertising a specific service, the user must then be told how to purchase or use that service.</p>
<p>You can provide site visitors with direction by implementing a <a href="https://www.optimizely.com/optimization-glossary/call-to-action/" target="_blank" rel="noopener">call to action</a> on your landing page. Without a clear call to action, the user may loser interest and leave your website for good.</p>
<p>A call to action is a very simple prompt that should always be direct, precise, and to-the-point. In most cases, the call-to-action will be a phrase that includes a hyperlink, which means that the user will be able to click the hyperlink or button and be taken to a form or the page that they’re searching for. If the landing page for your marketing campaign focuses on a specific product, the call-to-action could take the user to the order page for that product (..or directly add the item to cart).</p>
<p>When implementing a call-to-action on your landing page, you’ll want to lead the user into the CTA in manner that naturally causes them to click on the link. For instance, a standard blog could include a CTA such as “Sign up for our exciting newsletter” with a hyperlink to a form or an input field that the user can fill out if they would like to receive regular newsletters in their e-mail. <a href="https://wp.brytdesigns.com/ecommerce-landing-page-how-to/">Standard calls-to-action for eCommerce websites include “Add to cart” or “Buy now”</a>, both of which would take the user to a page where they could purchase the advertised product or service.</p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-576" src="https://wp.brytdesigns.com/wp-content/uploads/2017/04/diy-seo-1024x573.jpg" alt="Bryt Designs DIY SEO Tips" width="640" height="358" srcset="https://wp.brytdesigns.com/wp-content/uploads/2017/04/diy-seo-1024x573.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2017/04/diy-seo-300x168.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2017/04/diy-seo.jpg 2048w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="4_Set_Up_Analytics_Tracking_to_Better_Understand_Your_Customer">4. Set Up Analytics Tracking to Better Understand Your Customer</span></h2>
<p>If you want to have a better idea about how to properly optimize your landing page and how to create an effective marketing campaign, <strong>it’s essential that you set up analytics tracking</strong>, which will allow you to collect some highly useful customer data and information.</p>
<p>These metrics can be obtained in a variety of ways and with many different tools, which gives you the ability to sample different analytics platforms before finding the one that works best for you. For instance, many businesses utilize a <a href="https://www.salesforce.com/crm/what-is-crm/">customer relationship management (CRM)</a> platform to collect this data and information.</p>
<p>A CRM is a business tool that allows you to manage the interactions and relationships that your company has with current or prospective customers. This information can assist you in improving business relationships by helping you adapt your content and marketing strategies to the needs and desires of the customer. There are a wide range of CRM systems and platforms available for you to select from, which include highly popular options like Salesforce, Hubspot, and Microsoft Dynamics.</p>
<p>You should also consider using <a href="https://analytics.google.com/" target="_blank" rel="noopener">Google Analytics</a> for the purpose of tracking user behavior and metrics on your website. This platform has tools that allow you to effectively measure the ROI that you’re receiving from your advertisements and marketing campaigns through goal conversion metrics. While Google Analytics primarily focuses on collecting and analyzing user behavior, it will also allow you to better optimize your page and content by looking at visitor falloff, bounce rate, and more.</p>
<p>By having very specific information and measurements at your disposal, you can fine-tune your landing page and website to better service your target audience. <strong>Use analytics to understand your users’ behavior and you will be provided with additional marketing opportunities and customer insight that can prove invaluable.</strong></p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-1201 size-large" src="https://wp.brytdesigns.com/wp-content/uploads/2019/03/target-1024x683.jpeg" alt="Targeting Customer Segments" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2019/03/target-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2019/03/target-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<h2><span id="5_Marketing_Dollars_Go_Further_With_A_Targeted_Content_Strategy">5. Marketing Dollars Go Further With A Targeted Content Strategy</span></h2>
<p>When you’re looking to market your brand online, it’s important to understand just how beneficial it can be to use a targeted content strategy for your next marketing campaign. For one, marketing dollars will almost certainly go further with a targeted content strategy as opposed to one that’s more broad and aimed at all types of users who may or may not be interested in your product or service. While a targeted content strategy may focus on a smaller segment of customers, <strong>this type of strategy will often be much more effective at appealing to those customers with more buyer-intent</strong>.</p>
<p>By accurately targeting your customers or potential customers with <a href="https://wp.brytdesigns.com/long-tail-keywords-better-short-tail-seo/">long-tail keywords</a>, you’ll typically have less competition when optimizing your landing page with such keywords. For instance, the “furniture” keyword is going to have a lot more competition among similar websites when compared to long-tail keywords like “high quality contemporary furniture” or “vintage furniture near me”. The cost-per-click is also much lower for PPC campaigns when using long-tail keywords since there’s less competition to drive the price up. Rather than paying $5 for a highly competitive keyword phrase like “cars for sale”, you might end up paying only $0.50-$1.50 per click for a long-tail keyword like “Honda Civic 2019 for sale in Los Angeles”, the latter of which is more likely to lead to a purchase. In most cases, long-tail keywords have more buyer intent, which should increase your chances of converting a new visitor.</p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>When you focus on reducing your bounce rate, increasing your click-through rate, and optimizing for conversions, you will certainly reach your desired ROI in a more cost-efficient manner. While you may need to put in some extra work to optimize your landing page and the website as a whole, you’ll see numerous benefits from these efforts in just a short period of time. <strong>With a proper optimization strategy — you’ll likely need to spend less on a marketing budget while also increasing the effectiveness of your marketing campaign.</strong></p>


Optimizing your landing page for maximum results

5 Reasons Why You Should Optimize your Landing Page Before Running a Marketing Campaign

<p>When it comes to building a great ecommerce business, it’s important not to become complacent with your efforts to optimize your online presence. Even if your store is pulling in regular sales each month, <strong>it’s always worth going back and revisiting your site to see what you can do better.</strong></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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                    <span class="lwptoc_item_number">2.1</span>
                <span class="lwptoc_item_label">Audit the store’s checkout process</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Search_Engine_Optimization_SEO">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Search Engine Optimization (SEO)</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Audit_the_stores_current_and_historical_SEO_performance">
                    <span class="lwptoc_item_number">3.1</span>
                <span class="lwptoc_item_label">Audit the store’s current and historical SEO performance</span>
    </a>
    </div></div></div><div class="lwptoc_item">    <a href="#Marketing_channels_reach">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Marketing channels &amp; reach</span>
    </a>
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Create_engaging_content">
                    <span class="lwptoc_item_number">4.1</span>
                <span class="lwptoc_item_label">Create engaging content</span>
    </a>
    </div></div></div></div></div>
</div></div>
<p>But what exactly should you be looking out for, and what aspects of your ecommerce website can be optimized?</p>
<p>And if you’re looking to invest in a new ecommerce business, how do you effectively evaluate the business opportunity in front of you? How do you ascribe value to an ecommerce website?</p>
<p><b>Let’s look at how to attribute value when it comes to your ecommerce website. </b></p>
<h2><span id="Clean_customer-focused_design_with_a_solid_UX">Clean, customer-focused design with a solid UX</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1042" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png" alt="How to evaluate an Ecommerce store" width="720" height="720" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720.png 720w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-150x150.png 150w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-1706104_960_720-300x300.png 300w" sizes="(max-width: 720px) 100vw, 720px"></p>
<p>A successful ecommerce website consistently generates both traffic and sales.</p>
<p>Consequently, a good webstore is one that is <a href="https://wp.brytdesigns.com/7-strategy-design-tips-improve-effectiveness-website/">tailored to the user</a> and has a <a href="https://wp.brytdesigns.com/ecommerce-landing-page-how-to/">customer-focused approach to design</a>.</p>
<p><strong>Looks are everything in commerce.</strong> A clean, tidy, pleasant environment is the difference between a successful brick-and-mortar store and a poor one. And it’s as true for ecommerce stores as it is for physical ones. A fluid, intuitive web design is a good indicator of a profitable business, and should serve as your first point of call when evaluating a webstore. Though looks aren’t everything, they definitely give customers (and investors) a feel for things to come.</p>
<h3><span id="Focus_on_the_user-experience_UX">Focus on the user-experience (UX)</span></h3>
<p>It’s well established that a website should be mobile responsive. But good web design also goes beyond that:<i> less is often more</i>. A minimalist design means <strong>customers can find what they need quickly and easily.</strong> Product categories and menus should be clearly visible and easily navigable, not hidden away.</p>
<p>And a clean website also means a faster loading time, which in turn reduces your bounce rate. If a customer has to spend more than a couple of seconds to get the information they want, then they won’t stick around.</p>
<p>When you’re evaluating an ecommerce store, whether it’s your own or a potential business opportunity, make sure that user-centric design is one of your top priorities. Even though pushing through a design overhaul is possible, it’s nice to start with a well-appointed website in the first place. It will save you money and hassle in the long run.</p>
<h2><span id="Trust_signals_and_usability">Trust signals and usability</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1040" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg" alt="Trust Signals of an Ecommerce Store" width="960" height="535" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/shopping-3413656_960_720-300x167.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>So what should you look out for when you’re assessing an ecommerce store from a usability perspective? Firstly, it needs to be as clean and distraction-free as possible.</p>
<p>Your store’s checkout process is a crucial factor to consider when you’re assessing the value of an ecommerce store. A complicated checkout process accounts for <a href="https://moosend.com/blog/cart-abandonment-stats/" target="_blank" rel="noopener">28% of cart abandonments</a>. This accounts for a significant proportion of ecommerce sales, so it’s important to optimize it wherever possible. If you encounter a confusing or unintuitive checkout process, it’s a sure sign that the store isn’t at maximum profitability.</p>
<p>If you feature ads on your site, don’t include them on the checkout page. And keep fields to a minimum, including only those which are absolutely necessary. Ideally, all the required information should be entered on a single page, creating a seamless process that doesn’t prompt your customer to drop out at all.</p>
<h3><span id="Audit_the_stores_checkout_process">Audit the store’s checkout process</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1041" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg" alt="Audit an Ecommerce store's checkout process" width="960" height="557" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ecommerce-3460548_960_720-300x174.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p><strong>A smooth and secure checkout process is a key benchmark for evaluating an ecommerce website.</strong> It plays a vital role in keeping customers in the sales funnel. As a result, a solid checkout process is a reliable indicator of a successful (and therefore valuable) webstore.</p>
<p>And it’s not just aesthetics and UX that need to be taken into account with your ecommerce website evaluation. Allowing for a wide range of payment options also helps retain your customers, and including a <a href="https://us.norton.com/" target="_blank" rel="noopener">reliable SSL trust seal</a> lets them know that their bank details are safe and secure. Even the most <a href="https://wp.brytdesigns.com/top-3-ecommerce-development-solutions/">inexpensive of webstore builders</a> now include SSL encryption as part of their ecommerce package.</p>
<h2><span id="Search_Engine_Optimization_SEO">Search Engine Optimization (SEO)</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-full wp-image-1043" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg" alt="SEO Analytics" width="960" height="640" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720.jpg 960w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/computer-767776_960_720-300x200.jpg 300w" sizes="(max-width: 960px) 100vw, 960px"></p>
<p>For novice ecommerce entrepreneurs, the concept of <a href="https://wp.brytdesigns.com/what-is-seo-and-how-does-it-work/">search engine optimization</a> can seem like an arcane, impregnable concept. But while it can be daunting at first, it’s a vital aspect of ecommerce that needs to be addressed. The truth is that <a href="https://www.imforza.com/blog/8-seo-stats-that-are-hard-to-ignore/" target="_blank" rel="noopener">93% of online activity</a> begins with a search, so you need to do everything you can to ensure your store ranks well.</p>
<p>A core part of this is your website copy, in particular your product descriptions. To help customers find (and choose!) your product over your competitors, you need to create keyword-researched copy in your descriptions. By using the same terms and phrases that your target audience is using in their searches, you can ensure your site rises up the ranks.</p>
<h3><span id="Audit_the_stores_current_and_historical_SEO_performance">Audit the store’s current and historical SEO performance</span></h3>
<p>But it’s not all keywords and search terms. <strong>It’s important that you regularly give your ecommerce site a technical SEO audit to highlight any issues that you might have missed.</strong> For example, is your site structure optimized for search engine crawlers to index? If you can <a href="https://wp.brytdesigns.com/check-websites-keyword-ranking-google/">do an audit yourself</a>, great — but <a href="https://wp.brytdesigns.com/search-engine-optimization/">a second pair of eyes</a> is always helpful when it comes to technical SEO.</p>
<p>SEO is the backbone of a good ecommerce website, and if it’s not ranking in its niche, then it’s likely not a profitable business. <strong>Take a deep dive into current, historic, and future SEO data and potential to really color in your ecommerce website evaluation.</strong></p>
<h2><span id="Marketing_channels_reach">Marketing channels &amp; reach</span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-942" src="https://wp.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg" alt="" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/06/marketing-board-strategy-300x200.jpg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><strong>Your ecommerce website isn’t a standalone entity. It’s at the center of a web of marketing channels, all directing customers to your website with the aim of driving traffic and sales. So</strong> when you’re assessing your online store, it’s worth making sure that that web is intact.</p>
<p>To that end, take a look at your various <a href="https://wp.brytdesigns.com/7-reasons-digital-marketing-better-than-traditional/">digital marketing channels</a>, such as your social media presence. A brand’s social media profile can be a good indicator of a strong ecommerce website. How many followers do you have? If you’ve really made an effort and it’s only in the hundreds, it’s probably not a good sign.</p>
<p>And if you do have a relatively small follower count, while continuing a significant social media effort, ask yourself why. What’s the social output like? Is it friendly and personable, or dry and reserved? A good social media voice helps create a rapport with followers, one that fosters sustained customer engagement. Look for social proof from followers — do you garner positive (and genuine) reviews? Strong social proof is the sign of a strong ecommerce store.</p>
<h3><span id="Create_engaging_content">Create engaging content</span></h3>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1002" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg" alt="Investing in a great ecommerce landing page will pay off" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-1024x683.jpg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page-300x200.jpg 300w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/invest-landing-page.jpg 1125w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p>Check out your content too. A brand with a strong social presence shares a variety of interesting and engaging content. Look out for video especially — social video content <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics" target="_blank" rel="noopener">creates 1200% more shares</a> than any other forms combined. <strong>If a store has a strong video content strategy, that’s content you can leverage to bolster its presence online.</strong></p>
<p>A store might have poor SEO, but it’s not everything. A strong social presence with a high follower count and regular, meaningful engagement is a valuable asset when it comes to evaluating a webstore.</p>
<p>Just as important as your social media channels is your <strong>email marketing presence</strong>. A website should have at least one method of capturing a customer’s email address, thus generating leads for your business, and most good online shop portals have a range of exit intent pop-up plugins for your store.</p>
<p>Your email, paid ads, and social media presence are an important part of a successful ecommerce store, and are what drives traffic and sales for a business. When you’re evaluating a business, check that there aren’t any missed marketing opportunities.</p>
<p><b><i>Continually assessing your ecommerce website means always stay on top of your game. The world of online ecommerce is an ever-changing landscape, and regularly evaluating your store lets you ensure that it’s always the best it can be!</i></b></p>


How To Evaluate An Ecommerce Website

<p><span style="font-weight: 400;">Doing business on the internet involves more than just having great products and/or services — it also <strong>involves having a website that people want to visit, spend time browsing on, and become loyal customers to</strong>. Many people often overlook a <a href="https://wp.brytdesigns.com/web-design-development/">strategic and professional web design</a>, but without all the right elements, your website may end up being lost in the archive of millions of websites on the internet that very few people know about or visit. </span></p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Highlights</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
            </span>
            </div>
<div class="lwptoc_items lwptoc_items-visible" style="font-size:125%;">
    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#Focus_on_the_user_experience">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">Focus on the user experience</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Avoid_complexities">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">Avoid complexities</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Keep_your_navigation_simple">
                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">Keep your navigation simple</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Use_clear_CTAs">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">Use clear CTAs</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#An_About_Us_page">
                    <span class="lwptoc_item_number">5</span>
                <span class="lwptoc_item_label">An ‘About Us’ page</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Contact_Information">
                    <span class="lwptoc_item_number">6</span>
                <span class="lwptoc_item_label">Contact Information</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Security">
                    <span class="lwptoc_item_number">7</span>
                <span class="lwptoc_item_label">Security</span>
    </a>
    </div><div class="lwptoc_item">    <a href="#Conclusion">
                    <span class="lwptoc_item_number">8</span>
                <span class="lwptoc_item_label">Conclusion</span>
    </a>
    </div></div></div>
</div></div>
<p><span style="font-weight: 400;">Want to create a website that attracts more than just friends and family members? Then read on for 7 essential strategy &amp; design tips to improve the effectiveness of your Website!</span></p>
<h2><span id="Focus_on_the_user_experience"><b>Focus on the user experience</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1011" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-1024x684.jpeg" alt="User experience flow chart" width="640" height="428" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-1024x684.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/user-experience-flow-chart-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">There is no doubt that having your own website is accompanied by a feeling of ownership on the web; however, this is not the goal (for most). The purpose of building a website is to <a href="https://wp.brytdesigns.com/search-engine-optimization/"><strong>attract visitors and generate sales for your business</strong></a>. It’s therefore fair to say that a website that fails to attract visitors is essentially useless. For your website to be attractive, it has to meet the expectations of your target audience and one way to ensure that this happens is to find out what these people are looking for in a website. Today’s web users are looking for websites that can give them the information they want in very little time, regardless of the device they are using. So your first assignment is to make your website responsive for mobile devices and optimized for speed and performance. </span></p>
<p><span style="font-weight: 400;">A large number of internet users visit websites on their mobile devices while on the go, and its safe to assume that this trend will continue for years to come. It is vital that your website is able to adapt to the device your visitors are browsing from and not lose any vital content between them. </span></p>
<h2><span id="Avoid_complexities"><b>Avoid complexities</b></span></h2>
<p><span style="font-weight: 400;">There was a time, not too long ago, when complex flashy websites were all the rage. However, these days, <a href="https://wp.brytdesigns.com/goodbye-flash-google-discontinue-support/">many are no longer impressed by this gimmicky web sorcery we know as flash</a>. Today’s internet users are looking for websites with very little or no complexities, just straightforward websites where they can find information quickly with subtle design elements that make visiting your website a pleasure.</span></p>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1012" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ux-design-1024x683.jpeg" alt="UX design" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/ux-design-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/ux-design-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">To make your website shine, three things that must be properly controlled are the <strong>design, usability, and functionality</strong>. This means choosing a simple minimalist design</span> <span style="font-weight: 400;">that contains only necessary and important components. Websites like these are not only pleasing to the eye; they load far faster, leading to a better user experience and reduction in bounce rate. If your website looks busy and cluttered, it will take more time to load and also take visitors a longer time to get the information they need reducing your chance at a conversion. Don’t forget that page load speed is a critical factor that determines the page’s eventual ranking.</span></p>
<h2><span id="Keep_your_navigation_simple"><b>Keep your navigation simple</b></span></h2>
<p><span style="font-weight: 400;">As previously mentioned, visitors are no longer willing to spend much time looking for the information they need. If they can’t find what they want on your website in a short amount of time, they will look elsewhere. Your job is to make their browsing experience as seamless and hassle free as possible. </span></p>
<p><span style="font-weight: 400;"><strong>The secret lies in keeping your navigation simple.</strong> When you have too many links and options, you may end up confusing your visitors. Simple strategically-placed navigation will make it easy for visitors to reach every part of your website and help them locate what they want quickly. If you have a very large website with many pages, then you can break your navigation into parts. Above the fold in the header of the page, another at the bottom, and the rest can be presented as internal links.</span></p>
<p><span style="font-weight: 400;">Try to avoid using complicated terms in your navigation. For instance, it is easier for a visitor to understand ‘About Us’ than ‘Corporate Information’. </span></p>
<p><span style="font-weight: 400;">Whatever you do, remember that the easier you make it for visitors to get what they want, the longer they will spend on your website and the higher your chances of a better page ranking.</span></p>
<h2><span id="Use_clear_CTAs"><b>Use clear CTAs</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1013" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/cta-button-1024x724.jpeg" alt="Include clear CTAs on your website" width="640" height="453" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/cta-button-1024x724.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/cta-button-300x212.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<p><span style="font-weight: 400;">Call to action buttons are needed if you want to </span><a href="https://www.business2community.com/online-marketing/use-ctas-landing-pages-boost-conversion-rate-01556947" target="_blank" rel="noopener"><span style="font-weight: 400;">boost conversion</span></a><span style="font-weight: 400;"> rates on your website. They are an essential part of every website as they tell visitors what action you want them to perform. </span></p>
<p><span style="font-weight: 400;">If you do not have clear and persuasive CTAs, your visitors will end up leaving your website without carrying out any useful actions that could ultimately lead to a sale. This is why effective CTA buttons should stand out, be strategically placed, and be very clear about what they do. </span></p>
<p><span style="font-weight: 400;">Use these two simple tips when creating your CTA buttons: </span></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>The color of your CTA buttons should contrast appropriately with the color of your website</strong>. For example, if your website has a white background, using blue will help your users to easily find the call to action.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;"><strong>The text on your call to action should be captivating enough to attract the interest of your visitors</strong>. Rather than use words like submit or subscribe, use words that tell your users what they stand to gain if they click on the button.</span></li>
</ul>
<h2><span id="An_About_Us_page"><b>An ‘About Us’ page</b></span></h2>
<p><span style="font-weight: 400;">You may not know it, but customers are interested in placing a personality to a website. They want to be sure that there is an efficient and trustworthy person or team behind the website before they make a purchasing decision. This is why having an ‘About Us’ page is essential to the success of your website. Unsurprisingly, it is one of the most visited pages on any website, <strong>this page helps establish the legitimacy of your brand and website, building trust with your customer and encouraging sales</strong>.</span></p>
<p><span style="font-weight: 400;">A good ‘About’ page should be able to tell the story of your business, provide valuable information to visitors, and give them an insight into how you run your business or service. It may also contain some of the milestones and goals you want to achieve as a brand.</span></p>
<h2><span id="Contact_Information"><b>Contact Information</b></span></h2>
<p><span style="font-weight: 400;">If customers cannot find a visible means of contacting you, it raises a red flag. Whether you run a local operation or an international business, <strong>customers want to be able to get in touch.</strong> Customers want to trust that you can be reached in the event of a problem or issue arising. </span></p>
<p><span style="font-weight: 400;">This is why having your contact information is very important. You don’t even need to have a separate page for it – at the footer of your website, or in a sidebar widget, you can put contact address, phone numbers and social media handles. This will greatly boost your credibility and can also help tremendously in local SEO with proper semantic coding practices</span><b>.</b></p>
<h2><span id="Security"><b>Security</b></span></h2>
<p><img decoding="async" loading="lazy" class="aligncenter size-large wp-image-1014" src="https://wp.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg" alt="Security with an SSL certificate is important" width="640" height="427" srcset="https://wp.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-1024x683.jpeg 1024w, https://wp.brytdesigns.com/wp-content/uploads/2018/08/security-protection-anti-virus-software-60504-300x200.jpeg 300w" sizes="(max-width: 640px) 100vw, 640px"></p>
<blockquote><p><span style="font-weight: 400;"> “With the increase in spate of cybercrimes, it has become of paramount importance that website owners observe best practices when it comes to security of their website and its users”</span></p></blockquote>
<p><span style="font-weight: 400;"><em>George from Freeparking – a NZ base web hosting company</em></span></p>
<p><span style="font-weight: 400;">Whether you are running an ecommerce business or a simple business portfolio site, <strong>visitors want to be reassured that their details are safe with you.</strong> It is even more vital if you accept any form of personal information on your website. For your website to compete successfully in your niche, having a secure website is vital. The statement above sums it up perfectly.</span></p>
<p><span style="font-weight: 400;"><strong>It is no longer expensive or difficult to install an SSL certificate on your website</strong> (typically about $70/year with free setup for a basic certificate). Not only will it give your visitors peace of mind, it will also boost your credibility with search engines. </span></p>
<p><span style="font-weight: 400;">Furthermore, keep in mind that mistakes are bound to happen from your end or that of your customers. For instance, customers who want to subscribe to a cheap and reliable web hosting service provider already have </span><a href="https://www.freeparking.co.nz/domain-names/search/"><span style="font-weight: 400;">www.freeparking.co.nz/domain-names/search/</span></a><span style="font-weight: 400;"> as the URL to key in. But a simple typo like www.freeparkin.co.nz may lead them to a malicious duplicate spam site where their personal information may not be secure. </span></p>
<p><span style="font-weight: 400;">Therefore, purchasing similar domains that look and are spelled alike with proper redirects will help redirect users to the primary page they are looking for.</span></p>
<h2><span id="Conclusion">Conclusion</span></h2>
<p>We hope this article has given you some ideas about how you can improve your website and increase exposure and sales for your business online. <a href="https://wp.brytdesigns.com/#contact">Contact us today</a> if you’d like some help improving the effectiveness of your web presence and increasing conversions for your business online!</p>
<p><em>Have any tips of your own? Feel free to leave them in the comments below!</em></p>


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