Google has been the de facto search engine for well over a decade. More than 5.6 billion searches are made every day through the Google search engine. Over the years, it has become increasingly easy for people to search for their preferred companies and shop online.
To make sure that businesses were able to bring potential customers to their website, Google created the Google Ads platform, which allows businesses to effectively advance some of their business goals. If the ads that you create contain relevant keywords that will these ads to be displayed to your target audience, there’s a good chance that you’ll be able to bring in more traffic to your website.
Once you start to drive more traffic to your website, an increasing number of users will look at the services and products that you offer, which means that conversion rates might increase as well. By placing Google Ads on the search engine, you have the opportunity to show users the products you offer and what makes your brand stand apart.
Google Ads is a popular tool that provides website owners with the opportunity to increase the amount of traffic that reaches their website, drive sales, and market products. Because these ads mainly consist of pay-per-click (PPC) ads, you’ll only pay when someone clicks on the ad, which allows you to avoid overpaying for a poorly performing ad. This article takes a closer look at five ways that Google Ads can help you reach your business goals.
What Are Google Ads?
Google Ads is a type of paid advertising platform that involves PPC ads. In this scenario, you will only pay Google when a user clicks on the ad and is taken to a landing page on your website. Once you’ve created a PPC ad, it can be displayed on relevant search results depending on the keywords you included in the ad. With the right approach, you could advertise your brand or products to members of your target audience.
Google Ads provides website owners with the opportunity to increase the amount of qualified traffic that reaches their website. Qualified traffic involves good-fit customers who are already searching for services or products that are similar to the ones offered by your company. In the event that your ads are effective, you may notice an increase in site traffic, phone calls, and in-store visits.
Keep in mind that the ads you create with Google Ads can be tailored to desktop and mobile devices. These ads will only be displayed to your target audience when they search for a service or product that relates to your business, which increases the likelihood that these users will click on the ad in question.
Ads that you create with Google Ads can be used across several different channels, which include Google Display Network, YouTube, and Blogger. As touched upon previously, the ads you create can be tailored to suit your exact budget. Google Ads provides customers with a tool that allows them to remain under a monthly cap if needed.
It’s also possible to stop or pause ad campaigns at any time. Google Ads can be used for a wide range of different campaigns, which include everything from video ad campaigns to shopping ad campaigns. If you want to perform a remarketing campaign that sends marketing materials to users who have recently made a purchase on your website, Google Ads gives you the ability to do so.
What Are the Different Types of Google Ads?
There are many types of PPC ads that you can create when using the Google Ads platform, the primary of which include:
- Search ads – These are text ads that are displayed with Google search results
- Display ads – These are image ads that show up on Gmail or other websites
- Video – Most Google video ads are displayed on Google
- Shopping – These are product listings that can be placed on Google
- App – You can implement app promotions via many different channels
- Local – The ads you make can focus on your local audience to drive consumers to your company’s physical location
Google Ads Opportunities for Advancement
When you develop ads on the Google Ads platform, you can target a wide range of different goals depending on what you want your business to achieve with this campaign. Regardless of the size and type of business you run, you can tailor your Google Ads campaign to focus on increasing brand awareness or boosting conversion rates. The many types of goals that can be tracked with Google Ads include:
- Website traffic
- Brand awareness
- Product consideration
- App promotion
5 Ways Google Ads Can Advance Your Business Goals
There are a couple of ways you can use marketing to achieve a business goal. One option is to grow organically, which can be done with content like:
- Posts on social media platforms like Facebook and Twitter
- User-generated content
- Guest posts on your website
- Blog articles
- Search engine optimization
- Email newsletters
- Link generation
Organic marketing doesn’t cost much, which means that the returns from an organic marketing campaign can be high. While organic growth is great for businesses that can obtain it, paid growth is also a highly effective method of increasing traffic and sales.
Paid growth occurs when you pay for marketing materials, which are then distributed to potential customers. If you create a PPC ad on Google Ads, any new lead or conversion that occurs when a user clicks on this ad is considered to be a form of paid growth. The many benefits of obtaining paid growth with Google Ads include:
- Increase qualified leads
- Grow your total phone sales
- Drive more in-person sales
- Boost conversion rates for qualified leads
- Influence your target audience
- Increase website traffic
- Maximize exposure and brand awareness
Develop Your Brand Awareness
Each business has a brand message that they want customers to understand. If you can get the name of your company to be spoken as a brand name by potential customers, you’ll have a better possibility of appealing to these customers and getting them interested in what your business has to offer.
Brand awareness determines how close someone will become to the services or products you provide. When you create ads on Google Ads that display your brand message and show customers what you offer, the people who sees these ads might begin to view your company in a better light.
Make Google Targeted Ads
It’s possible to use the Google Ads platform to make targeted ads, which are similar to direct emails. You’ll be targeting a select group of potential customers who have something in common with one another. For instance, you could target potential customers who are searching for the service or product that your business provides.
You could also target people by language or location, which gives you the opportunity to provide your main audience with the message you believe will be most compelling to them. If you want your targeted ads to be as effective as possible, it’s highly recommended that you know your audience, which allows you to tailor content to their specific needs. When creating these ads, you might want to:
- Target individuals based on keywords
- Target individuals based on job title, location, or industry
- Target individuals who show interest in your services or products
- Target individuals who have visited your main competitor’s website
- Target individuals based on their personality or age
Goals and Remarketing to Reach Specific Customers
Goals are actions that you would like your customers to take. The right goals can be used as a measure of current success. Google Ads has numerous goals that businesses can track while using the platform. Once you’ve set a goal to be tracked, you’ll be able to identify the number of people who purchase one of your products or create a membership after clicking on your ad.
It’s also possible to perform remarketing with this platform. While it’s essential that your business reaches new customers if you want to grow, it’s also recommended that you bring back people who have already been on your website. Remarketing allows you to advertise to any customers who have visited your website in the past.
Save Time and Money with Targeting
If you want to save time and money when using Google Ads, there are several things you can do. For one, try to limit the number of customers who view your ad in the first place. When your ads are viewed by a smaller subset of potential customers, you can keep costs down.
The targeting method with Google Ads also allows you to reduce the number of people who move through your entire sales process, which results in the people who do becoming qualified prospects. Make sure that you only bid on keywords that you believe your website can take full advantage of. Bidding fewer times means that you spend less money with Google Ads.
Consider performing geotagging to make sure that your ads are only viewed by customers in specific locations. You can also enhance the effectiveness of your ads by excluding various search terms from your Google Ads campaign, which is a feature provided by the Google Ads platform.
Make More Profitable Marketing Decisions
Google Ads should be able to help you make more profitable marketing decisions by giving you insight into how your ads are performing. There are a couple of features that Google Ads provides to help business owners make better decisions, which include adding unique targeting options and adjusting your bids and ad spend. Google Ads allows you to place a cap on how much money you spend in a marketing campaign.
Google Ads has proven to be an advantageous tool for business owners who would like to grow their business with paid ads. When you make an ad on the Google Ads platform, you can use the right keywords to ensure that only members of your target audience are able to see the ad. Once these ads have been launched, you’ll only pay when users click the ad, which should keep your marketing budget under control.