If you already have a brick-and-mortar business or are thinking about creating an online storefront, it’s important that you partner with a platform that can provide you with all of the tools you need to build a beautiful and functional website. When you want to build a storefront that will allow you to sell products or services, you may want to design your website with an eCommerce platform, of which there are many to select from. Among the most popular and feature-rich platforms is Shopify, which is an all-in-one eCommerce platform that should give you the features and services you require to design a website that your customers will be satisfied with.

Using Shopify to build your website comes with numerous benefits, the primary of which include access to thousands of plugins and add-ons, fantastic customer service that you can reach 24/7, robust security, and over 100 themes, many of which can be customized. The reason that more than 100 themes are offered through Shopify is that different businesses need different themes.

For instance, one theme that you’re interested in may only accommodate a storefront that sells five or fewer products. If you want your website to have a sophisticated and stylish appearance, you likely want to avoid themes that are flashier and more energetic. Even though most Shopify themes can be customized, these options only extend so far. When you’re interested in obtaining a theme for your website, you’ll find that themes are divided into free and premium options, the latter of which cost money to purchase.

All of the premium themes on Shopify are organized by industry, which should make it easier for you to identify a theme that matches your business and the products you offer. Some of the industries that you can separate themes into include jewelry and accessories, fashion and apparel, toys and games, and electronics.

The majority of themes available through Shopify are designed with responsiveness in mind, which means that they have been optimized for smartphones alongside desktop computers. Since the majority of online consumers now browse the internet from their smartphones, it’s important that you accommodate these users. When you’re selecting a theme for your website, you should be careful about the theme you choose. If you choose a theme that doesn’t match your business or doesn’t appeal to your target audience, your company’s reputation could worsen. This article goes into detail about five of the best Shopify themes that you can pair with your website.

1. Debut

debut shopify theme

Debut is among the best free themes that you can obtain for your website. Along with being optimized for mobile and desktop devices, the Debut theme comes in a default style as well as a light style. This is the ideal theme for website owners who only need to sell a small number of items on their websites.

The Debut theme provides users with predictive search and built-in customer testimonials, which makes it more feature-rich than the majority of free themes. This template is also known for being extremely fast, light, and smooth. It has a modern design that’s enticing to the majority of website users. Additional features include social media icons, free stock photos, navigation support, and built-in SEO.

2. Simple

simple shopify theme

Simple is another free theme that takes a minimalist approach to its design, which is done to ensure that the products are highlighted. Along with providing users with a clean design, this theme offers a simple and straightforward navigation experience that can help you improve your website’s UX design.

Before you select the Simple theme, you should know that there are three separate theme styles that you can select from, which include light, beauty, and toy. The theme style that you choose depends largely on the type of storefront that you would like to run. No matter which style you select, the theme is easy to use and can help you build a website in next to no time. Some of the core features that are available with this theme include:

  • A sidebar menu
  • Image animations
  • Product recommendations
  • Search engine optimization
  • Customizable content sections

3. Avone

avone shopify theme

Avone is among the most robust premium themes available through Shopify. You can purchase an annual license of this theme for $79 or an extended license for $2,250. Avone is considered to be a multi-purpose theme, which means that it should accommodate your company’s needs no matter the industry you work in. Keep in mind that Avone provides users with 18 distinct online store demos, which include everything from fashion to furniture stores.

The theme designs have a modern and clean look to them that can pair well with any business type. Avone is well-regarded among website owners because of its flexibility. There are more than 1,000 customization options that you can select to differentiate your website from the competition. You can choose to create a mega menu or alter the positioning of your logo. All of these customization options give you the opportunity to build a website that looks substantially different from others that are made with the Avone theme.

Despite the many features that come with this theme, it’s very simple to use and can be installed in just a couple of clicks. Some of the more notable features that you can use with the Avone theme include an Instagram feed, related products, shipping messages, a wish list, and product filters. With these features in hand, you should be able to create a large storefront that accommodates hundreds or thousands of items.

4. Roxxe

roxxe shopify theme

Roxxe is a great Shopify theme that provides users with more than 50 eCommerce demos to try out. These demos cover different product types as well as different types of storefronts. Some demo categories include clothing, medicine, tools, and jewelry. Keep in mind that Roxxe is among the more flexible themes available through Shopify, which means that you aren’t restricted to using the demo for its intended purpose. Instead, you can alter the demo’s purpose to fit your business needs.

Roxxe has nearly all of the eCommerce features that you would expect when building an online storefront, the primary of which include an announcement bar, a tool that allows you to create product promotions, and an email collection bar that can help you build an email list. While an annual license for this theme costs around $48, an extended license costs upwards of $10,000. Because of the high price, this particular theme is ideal for larger storefronts that expect to sell hundreds of products at the same time. Some of the extra features that Roxxe users gain access to include a responsive design, a one-click demo importer, and three product page styles.

5. Porto

porto shopify theme

Porto is a highly popular eCommerce theme that can be used to create any type of online storefront. Because of the versatility of this theme, you can expect to pay $99 for an annual license and just under $2,000 for an extended license. Porto believes that it goes beyond a standard theme and provides website owners with many of the tools that they need to create a powerful and successful website.

This theme offers 20 separate demos and styles that you can choose for your Shopify store. The content management system provided with the Porto theme allows you to customize nearly all facets of your website, which include site elements like navigation, products, content, and images. The theme is currently used by nearly 45,000 users and is known to be optimized for performance. Some additional features that site owners have access to include unlimited color options, a parallax category banner, four different product page tabs, and over 300 admin features.

How To Choose Your Shopify Themes

Now that you know about some of the best themes on Shopify, you should figure out how to select the theme that’s right for your website and business. Make sure that you know what your business needs are and what your business personality is before making a final selection. The first question to ask yourself is if your business is eCommerce. If so, all Shopify themes should be able to provide you with what you’re looking for. If your business doesn’t require an online storefront, content management systems like WordPress may be better suited for your needs.

The theme you choose should look relatively familiar, which means that it should follow the basic design principles that the majority of modern websites adhere to. Your theme should have beautiful imagery, a clear call-to-action, and interactive elements. Try to keep it simple when selecting the ideal theme for your site. Modern users want to be able to browse websites quickly. If the theme of your choice is weighed down by resource-heavy imagery and multimedia, your site’s performance could worsen, which would create issues with your UX design and potentially cause users to turn to the competition.

As mentioned previously, the theme you choose should be mobile-friendly if you want to satisfy all of your customers. When websites haven’t been optimized for smartphones, mobile users will need to scroll and zoom out extensively in order to use a website, which no one wants to deal with. By using a theme with a responsive design, you can be confident that the theme takes mobile users into account, which is essential if you want to expand your customer base. Some other considerations you should keep in mind when selecting your theme include:

  • Choose an SEO-friendly theme
  • Read customer reviews
  • View products on the theme of your choice
  • Consider how much resources you have

Shopify is a strong eCommerce platform that should give you everything you need when attempting to create a popular online storefront. Whether you prefer to select a free theme or premium option, there are fantastic and feature-rich themes for all budgets. Before making a final decision on a Shopify theme, look at all of the theme features to better understand if the theme you’re interested in matches well with your business and the website you would like to design.

Bryan Miller of Bryt Designs Long Beach Web Design, Development, & SEO
Author
Bryan Miller

Bryan Miller is an entrepreneur and web enthusiast specializing in web design, development and digital marketing. He is a recent graduate of the MBA program at the University of California, Irvine. Feel free to send Bryan a message here.

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