WordPress is one of the most robust website platforms in the world, due largely to the fact that it’s simple to use and maintain while offering incredibly robust features. WordPress is a content management system (CMS) that provides you with all of the tools you need to get up and running quickly while offering the extendibility to create a more robust environment that matches the needs of modern web technologies. Through the use of various WordPress plugins, you can substantially expand the functionality of your website with a user interface that’s simple and easy-to-use, often without needing to mess with complicated code or hiring a developer to handle it for you.
By using these simple do-it-yourself Google Analytics plugins, you can monitor visitor traffic and acquisition, measure the total amount of visitor conversions to ascertain the performance of your marketing campaigns, view page performance, and analyze visitor activity as a means of improving the user experience of your website. With these plugins, many of these tasks can be accomplished directly from your WordPress dashboard without needing to access your Google Analytics account!
5. Google Analytics by ShareThis [600k+ installs, 3.5 stars]
Google Analytics by ShareThis is a tool that provides you with the ability to add the tracking code of Google Analytics to your website without having to go through the extra steps of modifying core website files to do so. All you need to do in order to gain access to the features provided by this plugin is to login to Google Analytics from your WordPress dashboard and select the website that you would like to link to it.
Once this plugin has been fully installed, you can see the reports that are provided to you by Google Analytics directly within your admin dashboard on WordPress. By using this plugin, you have the ability to remove an extra step and save time whenever you want to check how well (or otherwise) your website is doing.
One notable feature of this specific plugin is the inclusion of “Trending Content“, which is a useful feature that allows you to more easily identify the current trends that are occurring within your site traffic. This feature will show you content on your website which may be performing substantially better than the rest of your content, which should help you ascertain how to take this content and expand upon it to promote successful strategies to other pages of your website. This plugin is entirely free and entirely responsive, which means that it works properly on mobile devices such as smartphones and tablets.
4. Google Analyticator [300k+ installs, 3.5 stars]
Google Analyticator is a popular WordPress plugin that comes equipped with a wide range of features that make it easier to view all of the metrics provided by the official Google Analytics tool. You might be happy to know that this plugin supports both versions of Google Analytics, which includes the new version that’s known as Universal Analytics. The widget provided by this plugin that you can install directly to your WordPress dashboard displays an in-depth graph that highlights metrics about the previous 30 days of site visitors. Another widget you can install with Google Analyticator provides you with the ability to place some of the Google Analytics information on the front-end of your website, which is the portion of your site that can be viewed by visitors to your website.
Many websites choose to forego placing this type of information in an area that can be seen by customers, but it can be beneficial towards highlighting the increasing popularity of your site. If you would like to make use of this feature, you can use shortcodes to show these statistics to the public. Some of the additional features you might want to know about include the ability to track download links, the ability to track all outbound links, and the ability to hide visits that you as the administrator take to the site, which allows you to avoid having these visits tracked by Google Analytics.
3. GA Google Analytics [100k+ installs, 5 stars]
GA Google Analytics is a highly rated plugin that enables the use of Google Analytics for the entirety of your WordPress website. All of the features offered by this plugin are designed with convenience in mind in order to provide you with a lightweight tool that takes minimal work to implement. The team behind this plugin has focused on ensuring that the performance when using this plugin to view your Google Analytics metrics is always fast and speedy, while the tool is also designed to stay current with your latest tracking code.
This tracking code can be placed in either the footer or header and is implemented onto all web pages within your WordPress site in order for you to have these metrics at your fingertips no matter what you’re doing on the website. With this plugin, you are also provided with the ability to customize your tracking code in any way you see fit. In general, this plugin is meant for a singular purpose but is designed to do this well in a non intrusive manner ensuring that the performance of your website does not suffer. If simplicity is what you’re after, using GA Google Analytics will allow you to view the metrics provided through Google Analytics without being bogged down by any unnecessary settings or bloated features.
2. Google Analytics for WordPress by MonsterInsights [1M+ installs, 4 stars]
Google Analytics for WordPress by MonsterInsights is among the more comprehensive Google Analytics plugins available for WordPress, as it wants you to have the entire Google Analytics experience from the dashboard of your WordPress site without skimming or reducing the information that’s relayed to you. From your WordPress dashboard, you can view how visitors use your website and will be able to make any necessary changes without having to leave your website dashboard.
MonsterInsights offers two separate versions of this plugin, including a lite version that focuses on showing you the statistics that matter and a Pro plugin that places every Google Analytics features on your WordPress dashboard. Some of the GA features that are solely available through the Pro version of this plugin include eCommerce tracking, advertisement tracking, and events tracking.
Setup for this plugin is straightforward as it allows you to install through a simple point and click gesture without needing to input any code. All of the statistics provided to you through this plugin are relayed in real-time, which means that the metrics you see are fully up-to-date with those available through Google Analytics. The inclusion of a universal tracking feature also means that you can narrow your focus to how your site is found and used by a particular device, such as a smartphone or desktop computer. The page-level analytics feature assists you in identifying the most popular pages on your website, which should provide you with the information you require to make sure that your marketing efforts are as laser-focused as they should be. When you want the most extensive Google Analytics plugin for your WordPress website, this MonsterInsights fully features plugin is the way to go.
1. Google Analytics Dashboard for WP (GADWP) [1M+ installs, 4.5 stars]
Google Analytics Dashboard for WP (GAWDP) is another comprehensive and well-rated plugin that you can use to view the information you receive from the Google Analytics tool. Using the most up-to-date tracking code via Google Analytics, you will be able to view the most important statistics on your WordPress dashboard.
The primary focus with this plugin is customization, as the goal of this plugin is for you you to be able to customize practically every facet of the tracking code, whether you want to tailor the code to focus on tracking outbound and affiliate links or would rather focus on tracking page scrolling depth and downloads. You can also set custom dimensions through this tool that allow you to track tags, user engagement, or authors.
While this plugin primarily shows you general Google Analytics statistics, it also provides you with the ability to view in-depth reports on each page or post within your website. Along with the inclusion of standard Google Analytics features such as cross domain tracking and enhanced link attribution, you’re also provided with several features that are oriented around user privacy, such as the anonymization of IP addresses, support for the opt-out of user tracking, and an option to follow all of the Do Not Track signals that are sent by browsers.
When you’re customizing the Google Analytics tracking code, you should be aware of the fact that a wide array of filters are available with each specific feature. For instance, when using the Accelerated Mobile Pages feature, you can track such elements as e-mails, telephones, hash marks, forms submitted, and additional data depending on your preferences.
At the end of the day, these tools are primarily designed to provide you with the added convenience of having your website metrics displayed within your WordPress dashboard. If you want a more comprehensive representation of your traffic, you can always go directly to your Google Analytics account for a more in-depth analysis of traffic, acquisition, behavior, and more. With this information at hand, you’ll have the ability to alter your marketing campaigns and website content to what your data tells you, which will help you bring in new customers and and increase conversions of your existing user base!