If you’re interested in starting your own online store, creating an eCommerce website is simpler than it might seem at first glance and can be aided by using eCommerce themes for your WordPress site. When designing an eCommerce website for your business, success is gauged by consistently generating traffic and sales. When you’re getting ready to start an eCommerce site, there are several tips that you should keep in mind.

For instance, it’s important that you focus on user experience. Customers want a fast website that’s always quick-to-load. If any sluggishness exists with site navigation, users will choose to visit another online store. It’s also recommended that you conduct extensive SEO to make sure that your new eCommerce store is highly visible on search engines. The theme that you choose should automatically be optimized for SEO, which will reduce the amount of work you need to do while also improving results. Consider exploring the numerous digital marketing channels available to you to bolster the popularity of the store and bring in new customers.

If you’re new to eCommerce, you may want to catch up on last year’s trends for website design. For one, the design for your website should accurately reflect company values. If your company has a minimalist style to it that’s aimed at appealing to the modern customer, your website should reflect that approach. This means that it should be light on content and heavy on imagery. The imagery that you place on your website should also be clean and implemented well. Another focus that you might want to have is to optimize your design for smartphones and tablet devices, which will open your site up to many more potential customers. With these suggestions in mind, here are five of the best eCommerce themes for 2020.

5. Kable

Kable eCommerce WordPress Theme

Kable is a clean and modern eCommerce theme powered by WooCommerce and comes with a minimalist design. The design that’s paired with this theme focuses primarily on the products that are offered, which means that the attention of your site visitors should be immediately drawn to the products on the page. While this theme can be paired with any eCommerce site, it’s particularly suitable for clothing stores, furniture stores, jewelry stores, and vendor-based marketplaces. When you integrate this theme with your website, you’ll have the ability to select different headers and footers and create distinct page layouts. Additionally, you can alter the blog and shop settings that come with WooCommerce to make the theme your own.

Among the more notable features of Kable is that it comes with numerous demos for fashion and furniture websites. If you like some features from one demo but would prefer to also use an element from another one of their demos, it’s possible to combine features from different demos for a site that’s true to your brand. Some of the additional features that you should keep an eye on include detailed documentation, heavy customization options, Slider Revolution compatibility, a widget area, and a design that’s optimized for search engines and mobile devices.

Along with SEO optimization, quick speed and great performance are ensured with the inclusion of a smooth parallax effect as well as a minimalist approach to design that keeps load times short. A six-month license of the Kable theme comes in at $59 or $29 when on sale. An extended license that never expires will cost you around $1,200. This particular theme is equipped with built-in plugins that make it easier to run your online store, which include:

  • Quick View – Provides a quick look at products without requiring the user to open the entire product page
  • Currency Switcher – Allows users to quickly switch currencies in real-time
  • Newsletter Popup – Provides you with the ability to create popups for your newsletter and integrate them into your website

Download Kable

4. Faber

Faber eCommerce WordPress Theme

Faber is a WordPress theme from WooCommerce that has a clean, elegant, and responsive design. Because of its responsive functionality, it works well on any screen. Its clean and elegant design makes it useful for any eCommerce website that wants to get users from the home page to a shopping cart in quick succession. The theme can be used for either a fashion blog or an eCommerce site, which means that it’s highly flexible. It also has extensive WooCommerce support, which is displayed by the inclusion of shortcodes for cart, checkout, my account, product page, and many other elements of a storefront. This particular theme comes with the WPBakery Page Builder, which makes it easy to customize the design of your eCommerce website.

The many different theme settings available with Faber allow you to tweak the settings of the theme to better match the look and feel that you want for your website. The theme is very easy to install since you can use a one-click demo import. All of your pages, posts, products, and widgets can be imported to the theme in minutes. Some of the key performance features that are outfitted in the Faber theme include modern coding standards, compatibility with the latest browsers, and the integration of social media. A six-month license of Faber will cost you $49. On the other hand, an extended license can be obtained for $2,950.

The various plugins that are included with the Faber theme extend to:

  • Instagram – Allows you to implement an Instagram feed widget directly into your website, which should make it easier for you to bolster your social media presence
  • Yoast SEO – Gives you the ability to test the content on your website to determine if it has been properly optimized for search engines like Google and Bing
  • Super Cache – Creates static HTML files from your otherwise dynamic WordPress blog, which helps to compress content and substantially increase the speed of your site pages

Download Faber

3. Cerato

Cerato eCommerce WordPress Theme

Cerato is a multipurpose WooCommerce theme that’s designed to accommodate any kind of storefront no matter the size. This particular theme is powered by Elementor, which is considered to be the most popular page builder on WordPress. All of the functionality available through Elementor is included with the Cerato theme. Dozens of distinct demos are available to website owners, which come equipped with a one-click demo importer. When using this theme, you’ll find that it has a modern design that focuses on bold colors and striking imagery to appeal to potential customers. The theme has been optimized for mobile devices as well, which means that your website will automatically cater to mobile users.

Included in the Cerato theme are unlimited header and footer options that allow for extensive customization. It also has a built-in mega menu that gives you the opportunity to integrate all types of different menus on your website. Several features that can help to increase customer conversion rates include a calculator that displays the “free shipping” threshold to customers, auto-complete functionality for the search bar, and a tailored quick view that allows users to get a visual glance of the product before selecting the full product page. The theme has been designed with performance in mind, which means that you can be confident that users can navigate your eCommerce store without slowdown. You can purchase a standard license of this theme for $30 or an extended license for $2,822.

The premium plugins that Cerato is outfitted with include:

  • Clever LayeredNavigation – Provides you with the means of adding a product filter to your eCommerce website
  • Clever AddOnForElementor – Provides you with an element library that’s entirely customizable

Although not automatically included, the Cerato theme is also fully compatible with a wide range of WordPress plugins, which include:

  • Mail Chimp
  • Yoast SEO
  • WP Super Cache
  • WPML
  • Contact Form 7

Download Cerato

2. Flatsome

Flatsome eCommerce WordPress Theme

Flatsome is a responsive WooCommerce theme that comes with practically all of the features that you would need for an eCommerce website. Among the more beneficial aspects of the Flatsome theme is that it’s updated constantly to provide users with new features to take advantage of. One of their latest updates includes several new icons, compatibility with the latest version of WooCommerce, and a variety of extra options for product boxes. You can create anything that you want for your storefront without coding. The focus that Flatsome has on responsive functionality means that the theme performance is very fast, which makes for a great user experience.

The live theme option panel and header builder that are available with Flatsome allow site owners to customize anything. If you don’t have enough time to customize every element of your website, a comprehensive library is also included, which offers more than 300 pre-defined sections and layouts. You can start your website quickly by using one of the dozens of one-click demos available to you. Another reason to use this theme is that it provides unlimited layout options for categories and product pages. You can purchase a six-month license of this theme for $59 or an extended license for $2,950.

Some of the plugins that are already equipped in this theme include:

  • Contact Form 7 – Allows you to manage and customize numerous contact forms
  • WPML – Gives you the ability to run multilingual websites, which makes it simple to translate pages and posts on your WordPress site

Download Flatsome

1. Porto

Porto eCommerce WordPress Theme

Porto is a wonderful WordPress theme that offers more than 65 multipurpose demos as well as over 30 demos that have been designed specifically for eCommerce sites. The primary customization menu that is included with the Porto theme is easy to use and will allow you to quickly change and update any aspect of your eCommerce storefront. The theme has been designed with fast performance in mind, which means that site users should be satisfied with the speed of loading when visiting your website. The theme also comes with extensive WooCommerce features that can assist you in creating a professional store.

Once you have installed the Porto theme, all that’s left for you to do is select your preferred demo and customize it. Since the demo is installed with the click of a button, you can get your website up and running in minutes. If you opt to use this theme for your eCommerce site, you’ll also have a vast library of layouts at your disposal, which allows for unlimited possibilities and maximum customization. Professional support and online documentation are included as well. This theme can be purchased via a six-month license for $59 or an extended license for $1,999.

The various plugins that come included when you purchase this theme extend to:

  • Slider Revolution – Provides site owners with the ability to design and customize their own sliders
  • Visual Composer – A page builder that offers an extensive library of assets for every area of an eCommerce website
  • WPBakery Page Builder – Makes it simple to build your website via a drag and drop page builder

Download Porto

So You’ve Chosen a WordPress Ecommerce Theme, Now What?

These eCommerce themes will provide your customers with a nice and pleasant online shopping experience, which will potentially drive sales on your website. However, if you want to significantly improve traffic to your site, you should think about performing an SEO audit. This audit will allow you to identify the aspects of search engine optimization that could use some improvement on your website. Better SEO equals higher rankings on search engines.

Bryan Miller of Bryt Designs Long Beach Web Design, Development, & SEO
Author
Bryan Miller

Bryan Miller is an entrepreneur and web enthusiast specializing in web design, development and digital marketing. He is a recent graduate of the MBA program at the University of California, Irvine. Feel free to send Bryan a message here.

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