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<p>Ever since the boom of internet technology, digital marketing has grown at a rapid pace, a trend that will undoubtedly continue in the future. Businesses must adapt to changing consumer behaviors and utilize the latest technologies in order to improve ROI from a marketing budget. If you’ve focused most of your marketing campaigns with traditional marketing methods in the past, you might be surprised by the many reasons why digital marketing can potentially be more successful and cost effective than traditional marketing.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Digital_Marketing_is_More_Cost_Effective_with_a_Higher_ROI">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">1. Digital Marketing is More Cost Effective with a Higher ROI</span>
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                <span class="lwptoc_item_label">2. Accessible Across All Media Devices &amp; Types</span>
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                <span class="lwptoc_item_label">3. A Local Presence &amp; Global Reach</span>
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                <span class="lwptoc_item_label">4. Complex Customer Data Analytics</span>
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                <span class="lwptoc_item_label">5. Higher Conversion Rates</span>
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    </div><div class="lwptoc_item">    <a href="#6_Content_That_Produces_Results_that_Last">
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                <span class="lwptoc_item_label">6. Content That Produces Results that Last</span>
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                <span class="lwptoc_item_label">7. Digital Marketing Promotes User Engagement &amp; Brand Loyalty</span>
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<p style="text-align: center;"><iframe loading="lazy" src="https://www.youtube.com/embed/AdA54xDa3pU" width="100%" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe><br>
<em>Adobe’s take on Digital Marketing vs. Traditional Marketing</em></p>
<h2><span id="1_Digital_Marketing_is_More_Cost_Effective_with_a_Higher_ROI">1. Digital Marketing is More Cost Effective with a Higher ROI</span></h2>
<p>In many ways, digital marketing is more cost effective than traditional marketing and yields a higher ROI or return on investment, due largely to <strong>digital marketing strategies that allow the marketer to target a demographic or user that may already be interested in their product</strong>. With many different digital marketing strategies available to make use, you can tailor them to your target audience and others as a means of reaching a wider audience.</p>
<p>When taking a look at the costs associated with digital marketing in comparison to more traditional marketing like a TV ad, digital marketing techniques like search engine optimization, pay-per-click, content marketing, and social media can cost as little as a couple hundred/thousand a month in comparison to a single TV ad that can cost at least tens of thousands of dollars for a basic 30-second spot (in the middle of a work day). Prime time slots that will show your ad during a popular TV show or sporting events can cost you millions of dollars, which isn’t a feasible solution for most businesses.</p>
<p>Even in the event that you avoid TV ads and are considering utilizing other types of traditional marketing, the price of newspaper and magazine advertisements can also fill out your entire marketing budget and often don’t compare to the reach of most digital marketing techniques. For example, a full-page black-and-white advertisement in the Wall Street Journal or New York Times can cost over $100,000 — while placing ads in smaller newspapers and magazines will cost less, it also means that the circulation will be drastically reduced from that of a larger publications.</p>
<p>On the other hand, <strong>even the smallest and most affordable of digital marketing techniques can attract a larger audience if conducted with an intelligent data driven marketing campaign</strong>. Creating a page or account on a <a href="https://www.entrepreneur.com/slideshow/299334" target="_blank" rel="noopener noreferrer">social media website</a> such as Facebook or Twitter requires very little initial investment and can help sell your brand to a larger audience than traditional marketing at a very low cost as long as you are sure to actively participate and engage with your audience on these platforms. If you’d prefer to leave this digital marketing to a professional digital marketing company (cough.. cough.. Bryt Designs), marketing plans can cost as little as a few hundred to a couple thousand dollars a month (and of course, can go much higher than that depending on your budget/goals) but have the potential of reaching a limitless amount of customers.</p>
<h2><span id="2_Accessible_Across_All_Media_Devices_Types">2. Accessible Across All Media Devices &amp; Types</span></h2>
<p><strong>In the world of ever evolving technology and mobile devices, digital marketing can be displayed across all devices and media types, allowing you to reach a much larger consumer base than you otherwise would with traditional marketing.</strong> If you decide to run a TV ad and have the money to do so during a regular season NFL game, the leads/sales you could generate is limited by the portion of your target audience might be watching at any given time during the game and because these ads are extremely expensive, as is making a commercial in the first place.</p>
<p>With the clear reduction in <a href="http://variety.com/2016/digital/news/netflix-tv-ratings-decline-2015-1201721672/" target="_blank" rel="noopener noreferrer">TV viewership</a> and <a href="http://www.pewresearch.org/fact-tank/2013/10/08/in-print-newspapers-cut-opinion/" target="_blank" rel="noopener noreferrer">newspaper readership</a> over the last decade, the costly traditional advertisements that you pay for may not even reach as wide of an audience as they once did. More and more people are accessing internet media via mobile devices and less so through traditional methods like newspapers and magazines. While a newspaper or magazine advertisement can only be read by someone who purchases that specific magazine or newspaper, all devices with access to the internet can also access your digital content.</p>
<h2><span id="3_A_Local_Presence_Global_Reach">3. A Local Presence &amp; Global Reach</span></h2>
<p>A distinct benefit of digital marketing in comparison to traditional marketing is that <strong>digital marketing content can be targeted on a local demographic while still having the ability to acquire exposure globally</strong>, as content can be accessible from all around the world via the internet.</p>
<p><em>Let’s say you have a digital marketing campaign that’s designed to highlight an event that your business is hosting in downtown Los Angeles a couple of months from now.</em></p>
<p>While your targeted marketing efforts would be seen by local residents of Los Angeles, the city plays host to millions of tourists each month, some of which might notice your advertisement online and decide to attend the event if they are traveling to the city at the same time.</p>
<p>Even though the core of your targeted audience may be local, your company benefits from the global reach of a digital marketing presence. Traditional advertising campaigns are limited to a local audience, which will invariably limit your growth potential.</p>
<h2><span id="4_Complex_Customer_Data_Analytics">4. Complex Customer Data Analytics</span></h2>
<p><strong>Digital marketers have tools that provide greater customer insight and behavior, allowing them to refine data and discover specific opportunities in the consumer segment.</strong> These tools provide you with exhaustive data that can assist you in tweaking your next digital marketing campaign in a manner that ensures that you bring in new customers and satisfy your current ones.</p>
<p>There are a whole host of complex metrics that can help you in identifying the best route for your next digital marketing campaign, metrics that aren’t available with traditional marketing methods. These metrics are available through <a href="https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/" target="_blank" rel="noopener noreferrer">Google Analytics</a> (terms which are more readily understandable with this <a href="http://martinairing.com/blog/wp-content/uploads/2011/08/Google-Analytics-Cheat-Sheet.pdf" target="_blank" rel="noopener noreferrer">Google Analytics cheat sheet</a>). If you wish to know how effective each page of your website is, there are many metrics that allow you to measure the performance of your marketing strategy. For example, the <strong>page visit duration</strong> metric allows you to see exactly how long visitors remained on a page of your website, which gives you insight into what’s working with your marketing campaign and what doesn’t.</p>
<p>Traffic volume metrics can help you better understand whether or not your website is maintaining the interest of your customers, while also allowing you to identify the amount of traffic you obtain from search engines, referrals from other websites, and direct traffic that reaches your website. Likely the most important metrics provided through Google Analytics are the ones that indicate your <strong>sales funnel fall off</strong>, which is primarily centered around bounce rates that involve the percentage of customers who leave your website on any given page.</p>
<p>Although the creation of a sales funnel is largely left up to you, it’s basically a funnel that starts at the top with your landing page and ends with whichever page you want people to visit the most, such as a checkout page or sign-up page for a newsletter. By implementing the bounce rates into the funnel, you’ll be able to identify when the majority of site visitors leave your website. For instance, if 70 percent of site visitors leave your website when on the home page, this means that only 30 percent of visitors remain, many of which might leave in the pages before the one that sells your service or product. This metric will allow you to identify which pages of your website may need to be improved and optimized for a better user experience.</p>
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<p><img decoding="async" class="visually_embed_infographic aligncenter" src="https://visual.ly/node/image/195347?_w=540" alt="Content Marketing vs Traditional Marketing"></p>
<div class="visually_embed_cycle" style="text-align: center;">by <a href="http://byjess.net/?utm_source=visually_embed" target="_blank" rel="noopener noreferrer">jess</a>.</div>
<p style="text-align: center;"><script type='text/javascript' src='https://a.visual.ly/api/embed/195347?width=540' class='visually_embed_script' id='visually_embed_script_195347'></script></p>
<p style="text-align: center;">From <a href="https://visual.ly?utm_source=content-embed&amp;utm_medium=embed">Visually</a>.</p>
</div>
<h2><span id="5_Higher_Conversion_Rates">5. Higher Conversion Rates</span></h2>
<p>Since digital marketers have tools that provide greater insight, <strong>we are able to make intelligent marketing decisions that cater to the needs of our customers</strong>, which is essential to increase conversion rates (when a “visitor” become a “customer”). By better understanding the most popular elements of your website or brand, you can focus your digital marketing on these elements, creating an increase in positive interest for your brand or business.</p>
<p>Advertising to a specific audience that actually wants your product/service promotes an increase in conversion rates and sales, which is something that traditional marketing is often unable to accomplish on its own. With more focused digital marketing, you can be confident that your marketing campaign will be effective among the customers that are most likely to purchase the product or service that you offer.</p>
<h2><span id="6_Content_That_Produces_Results_that_Last">6. Content That Produces Results that Last</span></h2>
<p>Digital content that’s released with promotion via digital channels has a substantial amount of potential to achieve initial success on release while also remaining on the website for future potential gains via search engine optimization and other digital marketing techniques. Any content you place online has the option of lasting for a lengthy period of time, especially if you put in the effort required to keep the piece of content visible and popular, which can be done through search engine optimization of the content and overall website.</p>
<p>Unlike a 30-second TV spot that costs tens of thousands of dollars at a minimum, <strong>digital content lives on your website and has enormous potential to produce results for years to come</strong>, while TV spots and newspaper ads fade into obscurity, likely never to be seen again by your customers. Lasting marketing content can be a huge boon to your business, as it means that your monthly marketing budget extends past the original month in which it’s spent.</p>
<h2><span id="7_Digital_Marketing_Promotes_User_Engagement_Brand_Loyalty">7. Digital Marketing Promotes User Engagement &amp; Brand Loyalty</span></h2>
<p>In most cases, <strong>digital content is active and promotes a call to action or the user’s intent to take action</strong>, which can include everything from commenting, sharing or subscribing. When the user takes action and gets involved with your brand, they are more likely to not only purchase your products, but also promote your brand and continue to stay engaged with your future digital content, allowing you to foster a certain amount of brand loyalty, a tool that can be extremely rewarding for your business in the long run.</p>
<p>When it comes to traditional marketing, loyalty programs can be extremely complex and costly to maintain and execute successfully (creation of physical marketing material, establishing distribution methods, CRM, etc.), making it more difficult for your business to sustain its marketing efforts. Digital brand loyalty programs can be put in place to keep your users engaged with the brand and promote sales opportunities (many of which are already built into the various digital marketing platforms). Digital brand loyalty programs provide users with the sense that they are being rewarded for their loyalty while also allowing you to promote current sales or benefits to the customers. It’s a win-win situation that won’t make much of a dent in your marketing budget but could generate substantial returns in years to come.</p>
<p><strong>Looking to begin your digital marketing journey? Have questions?</strong></p>
<p>Feel free to <a href="http://brytdesigns.com/">send us a message</a> or get in touch via social media if you’d like to learn more about our <a href="http://brytdesigns.com/">digital marketing</a> and <a href="http://brytdesigns.com/search-engine-optimization/">Search Engine Optimization services</a>. We’ll be happy to answer any questions you have and we look forward to hearing from you!</p>
<p><em>Have any questions or comments about digital marketing vs. traditional marketing methods? Feel free to leave your comments in the form below!</em></p>


7 Reasons Why Digital Marketing is Better Than Traditional Marketing

<p><strong>Not every business has a budget to hire an SEO team, but that shouldn’t prevent you from working on your organic search traffic and improving your online presence.</strong> There are many things you can do as an individual or a small business that can further your organic exposure and Google search rankings.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
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                <span class="lwptoc_item_label">1. Create content with value to the end user</span>
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                <span class="lwptoc_item_label">2. Utilize the power of social media</span>
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                <span class="lwptoc_item_label">3. Backlinking and Outreach</span>
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                <span class="lwptoc_item_label">4. Use engaging media in your content</span>
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                <span class="lwptoc_item_label">5. Utilize software to measure your traffic and analyze your Google rankings</span>
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                <span class="lwptoc_item_label">6. Look for opportunity</span>
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                <span class="lwptoc_item_label">7. Implement user-friendly plug-ins to increase the speed &amp; performance of your site</span>
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<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en" style="text-align: center;">If digital is still an afterthought, it’s time to rethink your strategy. <a href="https://t.co/6MLhHsB7ie">https://t.co/6MLhHsB7ie</a> <a href="https://t.co/Oqfvryj3TZ">pic.twitter.com/Oqfvryj3TZ</a></p>
<p style="text-align: center;">— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/844282562176565248">March 21, 2017</a></p>
</blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>At the end of the day, <strong>SEO is all about your ability to build trust with Google</strong>. If you think about it, Google has an obligation to its users to provide accurate, relevant information to the user’s search query — if Google does not produce relevant/expected results, Google loses the user’s trust and essentially its advertising base/source of revenue.</p>
<p><strong>Think of it like this: </strong></p>
<blockquote><p><em>Google is a bank, offering you a loan with terms dependent on your ability to produce trust between you and the bank through historical performance, financials, etc. The bank has a risk in offering you the loan, similar to how Google has a risk of offering you a higher placement on the search engine results pages. The more information you can provide, the better your loan terms will be — similarly, the more historical performance and information you can supply to Google, the more Google will be willing to trust your website and push your website links to the front page of the search results.</em></p></blockquote>
<p>I often have clients asking what they can do to improve their search rankings of their website so I decided to write a little reference list of my recommendations. <strong>Following is a list of some of the most effective do-it-yourself SEO tips for you and your small business:</strong></p>
<h2><span id="1_Create_content_with_value_to_the_end_user">1. Create content with value to the end user</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Viewers care more about content than platform. To engage people, create videos they want to watch. <a href="https://t.co/FKqYcdLNLl">https://t.co/FKqYcdLNLl</a> <a href="https://t.co/sHouMKzZqC">pic.twitter.com/sHouMKzZqC</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/841335551227748352">March 13, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Number one on this list, and arguably the most important, is to <strong>create content that provides valuable information for your visitors.</strong> In this day and age we have web platforms that allow non-technical people to create and publish content on a website with ease. With a content management system solution (CMS) there’s no need to fuss  with code or any other development mumbo-jumbo.</p>
<p>These platforms allow you to create content without hiring the help of the developer every time you wish to make updates to your website. The more valuable, relevant content you produce, the more Google will trust your website and push your Google rankings up the ladder of the search engine results page (SERP).</p>
<h2><span id="2_Utilize_the_power_of_social_media">2. Utilize the power of social media</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Audiences don’t care about where they watch, they care about what they watch. Are you embracing these blurred lines? <a href="https://t.co/CY9p0vmsLt">https://t.co/CY9p0vmsLt</a> <a href="https://t.co/jCQzz3dW7Z">pic.twitter.com/jCQzz3dW7Z</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/838811420967960576">March 6, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Although social media links to your website are considered “no follow” links, meaning that they do not pass along link “juice” to your website, the <strong>social media activity and engagement is a major indicator to Google that your website is relevant and worth trusting.</strong>  This is a rather simple and effective method to engage with your audience, create content with value, and promote your brand online — and generate new business.</p>
<p>These platforms are very easy to use and there are tools/plugins (such as <a href="https://wordpress.org/plugins/jetpack/" target="_blank" rel="noopener noreferrer">Jetpack</a> – a WordPress plug-in) that allow you to manage all social media accounts at once without all the micromanaging.  I can’t stress the importance of social media enough, not only is this another avenue of exposure for your business online, but you have the potential to reach the eyes and ears of networks beyond your current audience which could net exponential growth for your business online.</p>
<h2><span id="3_Backlinking_and_Outreach">3. Backlinking and Outreach</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Online videos help shoppers narrow their search, before they even set foot in a store. <a href="https://t.co/JOfY1OZkUX">https://t.co/JOfY1OZkUX</a> <a href="https://t.co/GUL2JTxNrZ">pic.twitter.com/GUL2JTxNrZ</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/835916090651856897">February 26, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The strategy of backlinking essentially entails getting other trusted and relevant sources to link back to link back to your website from their own. This is most effectively done when the links pointing to your website are coming from a website (relevant to your industry, if you’re a web designer — a backlink from an auto body shop would be considered irrelevant and may not benefit you as much as if you were to receive a backlink from  web development forum) that already has Google’s trust and has a relatively high  Domain authority. Domain authority is essentially the ranking of trust that Google has for specific website and the relevance that website has to its current industry.</p>
<p>The idea here is that the more other relevant websites trust your website, the more Google will trust your website and rank you higher  in the search engine results pages. As an additional bonus, chances are that if someone finds your website through another relevant site, the user is more likely to be interested in your product/offerings!</p>
<h2><span id="4_Use_engaging_media_in_your_content">4. Use engaging media in your content</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Is the growth of online video a threat to TV? Nope, online video is mostly additive. <a href="https://t.co/h0DlU5erQR">https://t.co/h0DlU5erQR</a> <a href="https://t.co/2uerCVYe2V">pic.twitter.com/2uerCVYe2V</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/845323076288024576">March 24, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Ever wonder why a website will embed a video at the beginning of a blog article before the content even begins? Have you ever seen a long scrolling page that populates article after article on that same page (Fortune, Buzzfeed, etc.)?</p>
<p>The idea here is that Google looks at how long a visitor stays on your page after clicking your link from Google. This is considered page visit duration, a primary signal  Google that your content is worth reading. The longer a user stays on your page, after being directed from a Google search result, the more relevant your content becomes in the eyes of Google, pushing your website up the rankings.  You can encourage visitor page visit duration by embedding engaging media within your pages or blog post. This can be anything from YouTube videos, infographics, social media, tweets, etc. – Don’t forget to pay credit where credit is due and cite your source!</p>
<h2><span id="5_Utilize_software_to_measure_your_traffic_and_analyze_your_Google_rankings">5. Utilize software to measure your traffic and analyze your Google rankings</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">What can help you design, deliver, and measure high-impact campaigns? Data. <a href="https://t.co/aQZVpn1Pa9">https://t.co/aQZVpn1Pa9</a> <a href="https://t.co/GXWrkmXQAP">pic.twitter.com/GXWrkmXQAP</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/845002211537096705">March 23, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>There are many tools out there that will help you analyze and assess your current position and the organic search market. I highly recommend that every single website utilize the power of Google analytics. This is a free to use software platform that allows you to analyze all types of data about your visitors, from demographics, location, page visit duration, traffic sources, and more-this is an incredibly powerful tool  to include in your arsenal of SEO applications.</p>
<p>Another tool to monitor your SEO traffic and possible opportunities for organic growth, is called SEM Rush. While this tool requires a paid subscription to unleash the full power of the platform (and it can get pricey), you can start doing some of your own research with a free account.</p>
<h2><span id="6_Look_for_opportunity">6. Look for opportunity</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">To drive impact when sharing results, simplicity is key. <a href="https://t.co/pYT1xBMdHA">https://t.co/pYT1xBMdHA</a> <a href="https://t.co/GBo7xH3l8C">pic.twitter.com/GBo7xH3l8C</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/847070844262240256">March 29, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Utilize tools like <a href="https://www.semrush.com/" target="_blank" rel="noopener noreferrer">SEM Rush</a> mentioned above to find “low hanging fruit” and opportunistic keywords. Ideally, you’d like to find keywords with high search volume and low keyword difficulty, meaning that it it is a less saturated topic and the possibility for ranking for that topic may be a bit more realistic (especially if you’re just starting out). Long gone are the days where you rank for specific keywords, but you can use this keyword research to give yourself an idea about which topics to focus on and what your audience is looking for.</p>
<p>Another tool that’s completely free to use is called <a href="https://trends.google.com/trends/" target="_blank" rel="noopener noreferrer">Google Trends</a>, this website allows you to see what’s trending in the organic search traffic world. You can start out with a simple topic and expand on that topic with trending searches based on location, time period and more!  This will give you an idea of what people are looking for, increasing the likelihood that users will engage with your content and net you increased visibility with search engines.</p>
<h2><span id="7_Implement_user-friendly_plug-ins_to_increase_the_speed_performance_of_your_site">7. Implement user-friendly plug-ins to increase the speed &amp; performance of your site</span></h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Slow sites are left in the dust. Speed up your load time or say goodbye to users. <a href="https://t.co/A1sVLsufYo">https://t.co/A1sVLsufYo</a> <a href="https://t.co/22hmWbx6Gc">pic.twitter.com/22hmWbx6Gc</a></p>
<p>— Think with Google (@ThinkwithGoogle) <a href="https://twitter.com/ThinkwithGoogle/status/847433233633390594">March 30, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Regardless of the web platform your website is built on, there are often many user-friendly plug-ins that expand the functionality of your site.  As mentioned in our earlier blog post about <a href="http://brytdesigns.com/blog/9-essential-plugins-every-wordpress-site-needs/">WordPress plug-ins to improve SEO visibility and performance of your website</a>, there are many powerful user-friendly plug-ins to help you achieve your SEO goals.</p>
<p><a href="https://yoast.com/wordpress/plugins/seo/" target="_blank" rel="noopener noreferrer">Yoast SEO</a> is a popular WordPress plug-in that allows you to customize the many different SEO aspects of your website, from  page titles to meta descriptions (the little blurb of text you see below a search engine result), this tool allows you to customize much more than you would be able to do the standard WordPress installation. W3 Total Cache is another powerful tool that will help optimize your WordPress website. This tool allows you to speed up the performance and load times of your website not only to improve the overall user experience but also to signal to Google that your website is a quality link worth sharing.</p>
<p><em>I hope you find these tips useful and your next (or current) SEO endeavor. If you need any clarification/assistance with the above or are looking for a free SEO consultation, feel free to <a href="mailto:bryan@brytdesigns.com">reach out to me directly</a> and I’d love to hear from you!</em></p>
<p><em>Do you have any DIY SEO tips of your own to share? Feel free to leave them in the comments below!</em></p>


7 [FREE] SEO Tips & Tricks That Anyone Can Do

<p>While working from home sounds nice, it can definitely be a challenge. Whether you’re a professional seeking a better work-life balance, or you’re an entrepreneur looking to minimize operating costs, working from home will take some strategy to get the most out of your workday. Below are some ideas that help me stay on track and ensure a successful and productive workday.</p><div class="lwptoc lwptoc-autoWidth lwptoc-light lwptoc-notInherit" data-smooth-scroll="1" data-smooth-scroll-offset="24"><div class="lwptoc_i">    <div class="lwptoc_header" style="font-size:175%;">
        <b class="lwptoc_title">Contents</b>                    <span class="lwptoc_toggle">
                <a href="#" class="lwptoc_toggle_label" data-label="show">hide</a>
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    <div class="lwptoc_itemWrap"><div class="lwptoc_item">    <a href="#1_Wake_up_early">
                    <span class="lwptoc_item_number">1</span>
                <span class="lwptoc_item_label">1. Wake up early</span>
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    </div><div class="lwptoc_item">    <a href="#2_Make_to-do_lists">
                    <span class="lwptoc_item_number">2</span>
                <span class="lwptoc_item_label">2. Make to-do lists</span>
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                    <span class="lwptoc_item_number">3</span>
                <span class="lwptoc_item_label">3. Get out often, exercise!</span>
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    </div><div class="lwptoc_item">    <a href="#4_Eat_the_Frog_first_thing_in_the_morning">
                    <span class="lwptoc_item_number">4</span>
                <span class="lwptoc_item_label">4. Eat the Frog first thing in the morning</span>
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    </div><div class="lwptoc_item">    <a href="#5_Learn_how_to_work_efficiently">
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                <span class="lwptoc_item_label">5. Learn how to work efficiently</span>
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<h2><span id="1_Wake_up_early">1. Wake up early</span></h2>
<p>I used to think working from home meant making my own schedule, I was wrong. Waking up early gives me enough time to plan out my day, without the distractions of work. I have time to create a plan of attack which will help me be more productive and mentally prepared for the day.</p>
<h2><span id="2_Make_to-do_lists">2. Make to-do lists</span></h2>
<p>I can’t tell you how helpful these have been for me. Every night, before I wrap up work for the day, I’ll create a list of the top three things I’d like to accomplish the next day. This helps me kick start the following work day and less time is wasted figuring out what needs to be accomplished and when. I can’t say which to-do list application is best, they all have their strengths, but my favorite are <a href="https://trello.com/" target="_blank" rel="noopener">Trello</a>, <a href="https://asana.com/" target="_blank" rel="noopener">Asana</a> and <a href="https://www.microsoft.com/en-us/store/apps/sticky-notes-8/9wzdncrfhww9" target="_blank" rel="noopener">Sticky Notes</a> (I use them all).</p>
<h2><span id="3_Get_out_often_exercise">3. Get out often, exercise!</span></h2>
<p>You know what they say, “healthy body, healthy mind.” I’ve found that getting out of the house and exercising early in the morning is the best way to start my day (besides a gratuitous amount of coffee of course…). Getting some fresh air early in the morning really puts your day in perspective and can give you valuable time to organize your thoughts before the workday.</p>
<h2><span id="4_Eat_the_Frog_first_thing_in_the_morning">4. Eat the Frog first thing in the morning</span></h2>
<p>In the words of Mark Twain, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” This couldn’t be more true for me, when I tackle a difficult task first thing in the morning, it helps set the tone for a productive day and a positive outlook on the rest of my workload.</p>
<h2><span id="5_Learn_how_to_work_efficiently">5. Learn how to work efficiently</span></h2>
<p>Some days I really don’t feel like coding, or I just don’t feel like designing, I’ve learned that if I’m really struggling with a specific type of work, I can switch to another task that I am looking forward to and then circle back to the original project. This could be switching from something very systematic and left brained like billing or accounting, to something creative, or vice-versa. I’ve found that if I’m not being productive, it’s more efficient to switch to another type of work where I will be more productive, and once I’ve completed that task — I can move on to the original work with the momentum from my recently completed task.</p>
<p>These are just a few tips that I’ve found we’re extremely helpful in being productive while working from home, hopefully you find them just as useful!</p>


Tag:"Entrepreneur"

Tag:
"Entrepreneur"