Top 10 Revenue-Driven Advantages of Responsive Web Design
If you’re searching for the most effective way to update your website or want to make changes that may increase the revenue you bring in online, you may want to consider the implementation of a responsive web design. A responsive website design is a fluid design that reorganizes and displays content to be properly accessed […]
Sep 30, 2019 | 12 min. read
If you’re searching for the most effective way to update your website or want to make changes that may increase the revenue you bring in online, you may want to consider the implementation of a responsive web design. A responsive website design is a fluid design that reorganizes and displays content to be properly accessed on all devices, including desktop computers and mobile devices alike.
Any site that doesn’t include a responsive design won’t scale properly when being accessed by smaller devices. For instance, any mobile phone user who enters your website will be presented with disproportionately sized images or content, which means that they would need to scroll excessively or “pinch and zoom” just to navigate the website. The same is true of tablet devices as well. If you want to reach as many customers as possible, it’s imperative that you ensure that your website is responsive and optimized for all devices.
Because of how popular this type of design has become, mobile users will often immediately leave any website that doesn’t include a pleasant user experience, which significantly reduces your customer base and total revenue through a decrease in visitor traffic and conversion rates. There are numerous advantages that come with a responsive design, which should be all the reason that you need to implement this design onto your website.
Updating your web presence is very important if you want your business to be successful online. Everything from the improved user experience of a responsive design to the reduced maintenance requirements will provide you and your company with more revenue, which can then be spent on growing your business or improving the website even further. The following offers a comprehensive guide to the top 10 revenue-driven advantages that come with a responsive web design.
1. Improved User Experience
Likely the best aspect of implementing a responsive web design is that it provides site visitors with an improved user experience. No longer will they be stuck with scrolling extensively every time that they enter your website. By providing site visitors with a responsive design, their user experience when navigating the website will almost certainly be better. An improved user experience should help significantly with the revenue that you bring in.
When a site visitor has a good user experience, they are more likely to remain on the website and follow through with an action that will increase your revenues, which could be anything from signing up for a newsletter to purchasing one of your products.
If, on the other hand, your site visitors need to pinch and shrink their screens constantly when navigating your website, they will likely leave to go to a better website. When you provide site visitors with a good user experience, they will likely refer their friends, family, and other individuals to your website, which should also help with your marketing campaign.
2. Higher Visibility in Search Engines
When you’re attempting to gain visibility for your website, you likely know how important search engine optimization is for these efforts. Being able to rank higher on search engine results will allow you to bring in many more site visitors, which will increase customer conversion rates. One aspect of SEO that ranks highly with Google is a responsive design.
In fact, a responsive design has become just as important to SEO as the quality content that can be placed on a website. While you will invariably need to place quality content on your site that includes relevant keywords and phrases, your site will automatically be lowered on search results if Google or other search engines don’t detect a responsive design.
If you have separate websites for desktop users and mobile users, Google will view the content as duplicate content, which will worsen your search ranking. Keep in mind that 75 percent of all internet users will never click past the first page of the search results that they’re provided with, which means that you need to focus on obtaining a high ranking on search engines. If your website appears in the first three results of relevant search queries, you will bring in more site traffic, which should also help you boost your customer conversion rates.
3. Lower Maintenance Needs
You will invariably have lower maintenance needs for your website by foregoing the development of a secondary website that’s dedicated specifically to mobile devices. While some businesses will create a second website that’s geared to smaller devices, doing so is entirely unnecessary and only serves to increase costs and worsen your SEO efforts.
By implementing a responsive design, you’ll have less work to do to maintain the website on a consistent basis. A good responsive design helps business owners, developers, and consumers, which will provide you with more time to do other things for your business.
Since you don’t need to create a second design team for the mobile version of your website, you can instead use these resources to improve the user experience on your main site. If you don’t need to spend as much time on maintenance, you can use your time to focus on content creation for your site or brand marketing, both of which are essential if you want your business to be successful.
4. Simple Website Analytics
Using a responsive web design with your website also allows for very simplistic website analytics, which will allow you to more easily learn about where site traffic is coming from and what these users are doing once they enter your website. If you needed to manage two versions of your website, you would need to look at the analytics and data of both websites, which would also require you to implement multiple redirects, conversion paths, and funnels.
By having just one website that comes with a responsive design, all user information will be displayed on a single report with one set of data. A more straightforward design means that it will be easier for you to see where users go on your website. Since you don’t need to read different reports and implement different strategies for the analytics data you receive, you’ll be able to save an ample amount of time and money.
5. Higher Mobile Traffic
Having a better website design because of responsive implementation will increase mobile usage, which ensures that you have access to a whole new subset of customers. No mobile user is going to browse a website that doesn’t include a responsive design. In 2019, over 61 percent of all internet users access the internet from a mobile device. If you don’t cater to this audience, you’ll be missing out on more than half of your potential audience.
It’s also important to understand that not everyone has access to a desktop computer. On the other hand, most individuals have smartphones and tablets that they can use to access the internet no matter where they are. By opening up your website to an entirely new audience, you should begin to see a significant improvement in site traffic and customer conversion rates.
6. Increase of Sales and Conversion Rates
A key benefit of using responsive design is that you’ll be able to increase your sales and conversion rates in several different ways. For one, having a consistent design will please users and buyers alike since most of these individuals don’t like frequent change. If these potential customers are provided with a different user experience when visiting your website from a desktop when compared to visiting from a smartphone, they likely won’t enjoy these differences.
By integrating a responsive design into your website, you’ll be able to provide users with familiarity because of the consistent user experience on different devices. This type of design also increases the functionality and performance of a website, which will cause visitors to stay on your website longer. Longer site visits equate to higher sales and better conversion rates.
7. Faster Web Page Loading Speed
The modern customer finds that quick loading is absolutely essential for them to have a good experience on a website. In fact, it’s been found that most users will switch to another website if loading between site pages takes longer than three seconds. Sites that aren’t optimized to work with tablets and smartphones will take longer to load, which makes site navigation much more cumbersome.
By using a responsive design along with other loading techniques like caching, users should find your website to be easier to navigate, which will lessen their frustration. Keeping your customers happy ensures that they remain on your website long enough to purchase something or even become a member of your site.
8. Lower Bounce Rate
The bounce rate of a website refers to the amount of users who enter a website and leave after only viewing one page. A responsive website that’s optimized for mobile devices will provide the user with a better experience from the moment they enter the website, which means that they might navigate to other features and searches on your website. It’s hard to keep site users engaged if your website is slow or unresponsive. Reduced bounce rates should correspond with higher customer conversion rates.
9. Improved Offline User Experience
The current usage of HTML5 has allowed users to continue browsing a website on their mobile devices even when they aren’t connected to the internet. Smartphone users are regularly on the move and don’t always have access to the internet.
If you can integrate responsive functionality into the design of your website, mobile devices that are HTML5-enabled will be able to easily enter and browse your website no matter the status of their internet, which means that you’ll be able to keep your customers satisfied. Better customer satisfaction should allow you to bring in new customers because of your strong reputation.
10. Increasing Social Media Sharing
If your website is well designed and includes responsive functionality, you should begin to experience an increase in social media sharing of your website. If users are provided with a good experience upon entering your site, they will be more likely to share the website, which will allow you to gain more exposure with a new audience.
If your responsive website content is paired with social media buttons, it will be easy for users to share links that go directly to your site pages. When you gain exposure, you will also be able to increase engagement with your customers and bolster social demand for your brand. If you have yet to implement a social media marketing campaign, having a responsive web design will help you market and advertise your website to new people, which should improve site traffic and customer conversion rates.
Driving Revenue through Strategic Responsive Design
Using a responsive design for your website is among the most advantageous things that you can do for your business. With the wide range of benefits that are provided upon implementing a responsive design, your traffic will often grow substantially and should start to see increases in customer satisfaction and site traffic in next to no time.
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